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The company offers luxury car financing, leasing, and sales options. They provide various flexible leasing programs like split leasing for private and business use, flex leasing with less upfront costs and flexibility to change cars, and seasonal leasing for occasional use vehicles. Customers can test drive cars before leasing or purchasing. Price quotes are customized based on financial assessments, and environmental friendly vehicles are also available. Insurance and services are conveniently offered in one location through professionals with automotive and financial expertise. Promotion involves in-store marketing, test drives, an online contact form, and catalogs.

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Sarlota Kratochvilova
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10 views2 pages

Product

The company offers luxury car financing, leasing, and sales options. They provide various flexible leasing programs like split leasing for private and business use, flex leasing with less upfront costs and flexibility to change cars, and seasonal leasing for occasional use vehicles. Customers can test drive cars before leasing or purchasing. Price quotes are customized based on financial assessments, and environmental friendly vehicles are also available. Insurance and services are conveniently offered in one location through professionals with automotive and financial expertise. Promotion involves in-store marketing, test drives, an online contact form, and catalogs.

Uploaded by

Sarlota Kratochvilova
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Product

 Financing, leasing and the selling of luxury cars (the prestige is important for a lot of
people – more expensive car make a prestige)
 Leasing tailored exactly to individuals – with leasing can everybody effort a brand-
new car, which is not possible for all without leasing
- Split Leasing (two leasing contracts are drawn up. One for the employee as a private
person, and the other for the employer. It is easy to register. The car is simply
equipped with a digital tracker. The current registrations of private and business use
thus form the basis for the distribution of lease payments and costs).
- Flex leasing (Less capital tied up, ongoing payment of the fee, minor loss of value,
less uncertainty about any changes in registration fees, less value loss when
switching to another car, the whole world as your possible sales channel)
- Seasonal leasing (Flexleasing requires you to pay the cost on an ongoing basis,
usually for 6-12 months at a time. It can be helpful if you only use the car for short
periods. A lovely convertible, for example, is something you'd only want to drive in
the summer. If you prefer to change automobiles frequently, flexleasing is the way
to go; it is far more flexible than buying a car outright)
 Test drive offer – customer can test the car before purchase, they can get the best
possible solution for them
 Request for quotation – based on the customer financial possibilities can be based a
quotation for a leasing or purchase
 Possibility to lease or buy an environmentally friendly cars can be for some customer
crucial
 High service level – in the company works just professionals with experience from
the car and financial sector, customer get the best possible solution for him –
knowledge of product is basis
 Insurance - possibility to make an insurance in one building – complete customer
service in one place

Price
 Price is based on luxury and quality cars – there is an option to pay a whole price of
car or lease it.
 Price based on whole price means that the customer pays exact price for car (no
monthly instalments, asset-like in the other hand the customer is getting into red
number by capital binding, VAT and registration tax paid, resell options) - If the
customer choose to buy a car at full tax, you must be aware that when exporting the
car, SKAT charges a minimum fee of 15% of the registration tax when applying to get
the remaining tax refunded.
 Price based on lease depends on variant of a customer choice (low capital binding,
pay as you go, flexibility, resell options, smaller depreciation but in the other hand
red numbers non-asset, scrap value can be difficult to access)
 Price based on flex leasing typically the customer pay 20-30% in payment of the car's
purchase price, including VAT (0-3 months: 2% registration fee, 3-36 months: 1%
registration fee, over 36 months: 0.5% registration fee)
 Price is based on quotation where is the main factor the financial possibilities of
individuals

Promotion
 In store marketing – the sales of the company is based on face to face contact with
clients, in the showrooms operates the professional sales person with experiences
from financial and car industry
 Contact us though the website
 Test drive
 Catalog

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