QUESTIONNAIRE
(EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER )
1. Demographic Information:
• Age:
• Gender:
• Occupation:
• Income level:
• Education level:
2. How important is packaging when considering the purchase of a consumer product?
• Very important
• Important
• Neutral
• Not important
• Not at all important
3. How often does packaging influence your decision to purchase a consumer product?
• Always
• Frequently
• Occasionally
• Rarely
• Never
4. Which aspects of packaging do you consider most important in influencing your buying
decision? (Select all that apply)
• Color
• Design/Shape
• Labeling/Information
• Brand name/logo
• Material quality
• Eco-friendliness/Sustainability
• Packaging size/portion control
• Packaging convenience/features (e.g., resealable, easy to open)
• Other (please specify): _______________
5. How much does packaging design affect your perception of product quality?
• Significantly
• Moderately
• Slightly
• Not at all
6. Have you ever purchased a consumer product solely because you were attracted to its
packaging?
• Yes
• No
7. Do you think that attractive packaging can compensate for a lower-quality product?
• Yes
• No
• Not sure
8. How often do you read the information on the packaging before making a purchase
decision?
• Always
• Frequently
• Occasionally
• Rarely
• Never
9. Has the packaging of a specific product ever misled you regarding the actual product inside?
• Yes
• No
• Not sure
10.Does consistent packaging across different products from the same brand influence your
buying choices?
• Yes
• No
• Not sure
11.How likely are you to purchase a product with sustainable/eco-friendly packaging, even if it
costs slightly more?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
12.Would you be more willing to pay a higher price for a product with attractive packaging?
• Yes
• No
• Depends on the product
13.How likely are you to recommend a product with attractive packaging to others?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
14.How often do you believe the actual product matches the packaging claims/imagery?
• Always
• Frequently
• Occasionally
• Rarely
• Never
15.How likely are you to repurchase a product solely based on its packaging appeal?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
16.Have you ever switched brands solely based on packaging design?
• Yes
• No
17.How does packaging influence your perception of a brand's credibility or professionalism?
• Positively
• Negatively
• No influence
18.How much does packaging influence your impulse purchases?
• Significantly
• Moderately
• Slightly
• Not at all
19.Do you believe packaging has a significant impact on your overall shopping experience?
• Yes
• No
• Not sure
20.Which industries' products do you think the packaging has the greatest impact on consumer
buying choices? (Select all that apply)
• Food and beverages
• Cosmetics and personal care
• Electronics
• Clothing and fashion accessories
• Home goods and appliances
• Healthcare and pharmaceuticals
• Other (please specify): _______________
21.In your opinion, how does interactive or innovative packaging affect your buying decision?
• Positively
• Negatively
• No influence
22.How important is the packaging's durability in influencing your buying choice?
• Very important
• Important
• Neutral
• Not important
• Not at all important
23.How much does the packaging's ease of use (e.g., opening, closing, pouring) affect your
buying decision?
• Significantly
• Moderately
• Slightly
• Not at all
24.How likely are you to purchase products that have packaging specifically designed for easy
recycling?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
25.How does premium packaging (e.g., luxury materials, special finishes) influence your
perception of product value?
• Positively
• Negatively
• No influence
26.How much does the packaging's visual appeal affect your impulse purchases?
• Significantly
• Moderately
• Slightly
• Not at all
27.How likely are you to trust a product with minimalistic or minimalist packaging design?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
28.How does the packaging's visibility (e.g., transparent, window) affect your buying decision?
• Positively
• Negatively
• No influence
29.How likely are you to switch to a different brand if it offers better packaging options?
• Very likely
• Likely
• Neutral
• Unlikely
• Very unlikely
