1.
0 PLANNING
Creating a plan of action to achieve goals and objectives is the first and most important task
of management, planning. It aids in improving managerial effectiveness and guiding the
future course of an organization's activities. A company or organization must be aware of the
environmental issues it is currently facing while anticipating and preparing for future events.
In order to guide the organization toward achieving its goals and objectives, managers need to
possess good decision-making skills. In order to achieve the objectives of the firm, managers
will create comprehensive strategic action plans. The three steps in planning are determining
the organization's mission and goals, creating strategies, and implementing those plans.
1.1 MUNCHY'S MISSION
Munchy's mission is to provide fun, cheeky, yummy, licious and affordable biscuits for
everyone worldwide. In this world, many other companies produce a variety of biscuits of
different tastes, sizes, prices and flavors. This makes Munchy's company need to build a few
strategies to achieve their goals.
Their strategy to achieve the goal is to produce a variety of biscuits. Munchy's already
produces different biscuits, such as Lexus, Cracker, Oat Krunch, Muzic, Choc-O, and Captain
Munch. The company has a factory to produce a variety of biscuits, and the ingredients used
recognize the importance of manufacturing only Halal products. They believe the presence of
the Halal Committee further enhances their commitment to meeting Halal requirements and
being Syariah compliant. In making a variety of biscuits, they need to ensure Muslims and
non-Muslims can buy them without any suspicion and guarantee cleanliness.
1.2 MUNCHY'S VISION
Munchy's vision is to be a leading position in every country they compete in. Munchy's
company wants to become a highly recognized contract manufacturer for a local company
and a successful food brand with a long-term goal to grow from zero base level until it
becomes the largest Malaysian food brand. Munchy's took 10 years to get where they are.
They have now become a local product brand that provides a variety of biscuits to
Malaysians.
To achieve their goals of becoming leaders in food industries with the rest of the world,
Munchy's company needs to set strategies to achieve them. The strategies cause buyers to
prefer Munchy's products over the other brands. Munchy needs to take the initiative, such as
creating creative ideas on what is important to customers. Most recently, Munchy's was lunch
in response to the current healthy snack trend. This kind of snack is filled with healthy and
delicious ingredients of fruits, oats and more. They are producing an Oat Krunch snack, a
healthy biscuit that one will reach out for any time to make a daily snake. This product
provides more great-tasting snacks that help customers strike a healthy balance in their daily
lives. This product was differentiated in the future because it takes more work to copy and
match. It may cause the buyers to prefer Munchy's products and services over the other
brands worldwide.
1.3 MUNCHYS MARKETING PLAN
As it strives to preserve and sustain its position and eminence, Munchy's has never stopped
experimenting with new prospective products and innovations, ranking Malaysia as the
nation's most inventive, advantageous, and successful biscuit brand among its rivals.
Munchy's purchased the whole research and development division, giving this area special
attention and importance. The company's former CEO, C.K. Tan, was a firm believer in the
advantages and power of strong branding, automation, and a respectable but cutting-edge
technological system to enable the business to continue reaping rewards. In 1997, Munchy's
former CEO allocated and expended RM 500 000 on the company's information technology
systems. He thought that by computerizing the business, its production would increase and it
would grow more effectively and logically.
1.4 MUNCHY’S PROJECT
Munchy's has changed the corporate logo with care, making noticeable changes that are still
easily recognized by consumers and don't deviate too far from the original. This is done in
order to make sure that the consumer can still identify their logo even with changes made,
including the company name being bolded and the number of circles filled in by Munchy's
logo being reduced.
In order to highlight the nutritious components of Munchy's Oat Krunch—such as
blueberries, strawberries, and 40% oat—the company also runs television ads. Munchy's has
targeted healthcare professionals with their Oat Krunch products. Munchy's thinks their well-
balanced snack with oatmeal brunch will satisfy customers. As a result, Munchy's exploits
nutrition and health claims to give consumers the impression that their goods are well-
balanced snacks.
1.5 FINANCIAL PLAN
Munchy's invested more in brand development and research & development for their
packaging. They have spent about RM4 million on advertisements and branding. In addition,
the business spent RM10 million on Japanese packing machinery. Munchy is constantly
considering new and inventive ways to improve their product. They work hard to package
and market their product.
