Assignment - 15
Name : ……………………..........
Class : XII - AFD
Date : …………………………..
Work : Assignment
Topic : Fashion Forecasting Agencies
Aim : Prepare a paper on International
Forecasting Agencies (Any Two).
Fashion Forecasting Agencies
Fashion forecasting is the practice of predicting
upcoming trends based on past and present styles. It is the
prediction of the mood, behaviour and buying habits of the
consumer.
Fashion forecasting specialists, Trend spotters,
researchers, consultants and fashion forecasting agencies etc.
are involved in fashion forecasting. Some of the most
influential fashion forecasting websites and agencies are:
- Carlin International
- Fashion Snoops
- Mudpie
- Peclers Paris
- Stylesight
- Trendzoom
- Trend Council
- F- Trend
- Trend Union
- WGSN
1. Carlin International
Carlin International is a trend forecasting
bureau that was founded in 1947. It is world’s first Trend
Forecasting Bureau. Now the company has 40 collaborators
and is represented in 25 countries.
Teams of Carlin International, detect and
study the social trends and the new consumption behaviours
in order to deduce commercial, perennial and creative
solutions, which will make the success of our clients. Carlin’s
expertise blends creative vision with empirical, date-oriented
analyses.
Website : https://www.carlin.co/
Industry : Advertising Services
Headquarters : Paris, Île-de-France
Founded : 1947
Specialties : Style, Design, /marketing,
Communication, Consulting, Trend and Creative.
2. Fashion Snoops
Fashion Snoops is a global trend forecasting
agency. They want to inspire their clients and empower them
to harness future trends, make smart decisions, and produce
better products. They advise leading companies in fashion,
accessories, home decor, beauty and consumer-facing markets
on how to better execute their business strategies.
Website : http://www.fashionsnoops.com
Industry : Information Services
Headquarters : New York
Founded : 2001
Specialties : Trend Forecasting, Global Design, Design
Inspiration, Product Design, Market Intelligence , Retail
Insight, Marketing, Fashion Design , Colour Forecasting,
Lifestyle, Consulting, Global Brand Consulting, Trend Analysis,
and Creative Lifecycle Management.
3. Mudpie
Mudpie is the world's largest and fastest
growing online fashion trend forecasting service. It offers
design, fashion and retail professionals the global creative
intelligence needed to succeed. Mudpie Ltd brings together an
international creative team of designers and trend analysts
working on adult, youth and children's market directions and
apparel. The Mudpie network spans 50 countries, including a
large graphic and textile design consultancy based in the UK.
Mudpie's leading range of Trend books provide designers with
readymade ideas for complete garment ranges on a seasonal
basis.
Website : http://www.mudpie.co.uk
Industry : Fashion trend forecasting service
Headquarters : Hampshire, United Kingdom
Founded : 1991
Specialties : Fashion design and trend book graphics for
women, men, kids to tweens and baby
4. Peclers Paris
Peclers Paris is the leading consulting
agency in creative strategy and trend forecasting for fashion,
beauty, design & lifestyle. The company has extensive industry
experience and provides trend analysis, consumer reports, and
brand strategies for multiple brands and creative individuals.
Peclers' creative team develops seasonal
trend books that serve as a foundation for businesses in the
fashion and home industries. Peclers Paris helps you imagine
new perspectives for a positive and committed future.
Website : https://www.peclersparis.com
Industry : Design service
Headquarters : Paris, France
Founded : 1970
Specialties : Fashion design and trend books, Brand
Strategy, Style Positioning, Fashion Consulting and Creative
Transformation.
5. WGSN
WGSN is the world's leading trend
forecasting company, supplying global brands with consumers
and product forecasts. They help brands around the world
create the right products at the right time for tomorrow’s
consumer. The services cover consumer insights, beauty,
consumer tech, fashion, interiors, lifestyle, data analytics and
expert advisory.
Website : http://www.wgsn.com
Industry : Information Services
Headquarters : London
Founded : 1998
Specialties : trends forecasting, product design, market
intelligence, retail marketing, fashion, colour, interiors,
lifestyle, beauty, consumer insight, research and innovation
