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Introduction Solution

Marketing, product design, and operations personnel must work closely together to ensure new product designs can be manufactured successfully. As firms increase outsourcing, managing the supply chain becomes more important. Increased globalization also increases the importance of supply chain management as it leads to longer lead times and greater opportunities for disruption. Operations managers exert significant influence over whether organizational goals are achieved through key decisions about alternatives that impact costs and profits.

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0% found this document useful (0 votes)
444 views11 pages

Introduction Solution

Marketing, product design, and operations personnel must work closely together to ensure new product designs can be manufactured successfully. As firms increase outsourcing, managing the supply chain becomes more important. Increased globalization also increases the importance of supply chain management as it leads to longer lead times and greater opportunities for disruption. Operations managers exert significant influence over whether organizational goals are achieved through key decisions about alternatives that impact costs and profits.

Uploaded by

zlj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Homework for Introduction with Solution

1. Marketing personnel and product designers must work closely with operations to successfully develop and produce new
products because operations personnel can best judge how _____________ new product designs will be.

A. marketable
B. segmentable
C. manufacturable
D. profitable
E. nameable

Greater understanding of operations helps marketing personnel and product designers better interact with operations
personnel to ensure the manufacturability of their new product designs.

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2. Managing the supply chain has become more important as a result of firms increasing their levels of:

A. overtime.
B. outsourcing.
C. marketing.
D. promotions.
E. shipping.

By buying more goods and services rather than producing them themselves, firms are increasing their levels of outsourcing,
thereby increasing the need to manage the supply chain.供应链是指外包的公司做的吗?我感觉重点在前一句话吧

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3. Which of the following would tend to increase the importance of supply chain management?

A. increased supply chain stability


B. lower levels of outsourcing
C. reduced competitive pressures
D. increased globalization
E. greater emphasis on local markets

Increased globalization leads to longer lead times, increased shipping distances, greater opportunities for disruption of
deliveries, more heterogeneous markets and sources of supply, and greater sources of uncertainty.

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4. In their chief role of _________, operations managers exert considerable influence over the degree to which the goals and
objectives of the organization are realized.

A. promoter/salesman
B. designer/builder
C. planner/decision maker
D. recruiter/trainer
E. troubleshooter/problem-solver

Operations management professionals make a number of key decisions that affect the entire organization. Most of these
decisions involve many possible alternatives that can have quite different impacts on costs or profits.

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5. A "product package" consists of:

A. the exterior wrapping.


B. the shipping container.
C. a combination of goods and services.
D. goods if a manufacturing organization.
E. customer relations if a service organization.

Most firms are not pure service or manufacturing firms; they produce combinations of goods and services.

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6. Business organizations consist of three major functional areas which, ideally:

A. support one another.


B. are mutually exclusive.
C. exist independently of each other.
D. function independently of each other.
E. do not interface with each other.

Finance, marketing and operations are these major functional areas. In practice, there is significant interfacing and
collaboration between these areas.

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7. Which of the following is a type of transformation process used by operations to convert inputs into outputs?

A. cutting
B. storing
C. entertaining
D. analyzing
E. all of the above are transformation processes

Cutting, storing, entertaining, and analyzing are all types of value-adding transformations that may be used to convert inputs
into outputs.

8. Technology choices can have a major impact on:

A. costs.
B. productivity.
C. customer satisfaction.
D. quality.
E. all of the above.

Technology choices can have a major impact on productivity, costs, flexibility, quality, customer satisfaction, and
competitiveness.

9. Measurements taken at various points in the transformation process for control purposes are called:

A. plans.
B. directions.
C. controls.
D. feedback.
E. budgets.

Feedback is used to monitor and improve processes.

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Budgeting, analysis of investment proposals, and provision of funds are activities associated with the _______ function.

A. operation
B. marketing
C. purchasing
D. finance
E. internal audit

These are the primary tasks for the finance function.

Which one of the following would not generally be classified under the heading of transformation?

A. assembling
B. teaching
C. staffing 安置职工
D. farming
E. consulting

Staffing doesn't involve transforming resources so much as it involves acquiring them.

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Buying goods or services instead of producing or providing them in-house is called:

A. downsizing.
B. outsourcing.
C. internationalization.
D. vertical integration.
E. entrepreneurship.

Outsourcing is increasingly a part of operations management and is contributing to the increased attention on supply chain
management.

Product design and process selection are examples of _______ decisions.

A. financial
B. tactical
C. system design
D. system operation
E. forecasting

These major strategic decisions affect decisions made at lower levels.

The responsibilities of the operations manager include:

A. allocating financial resources throughout the organization.


B. the creation of goods or provision of services.就是负责生产产品与服务的,需要管理;运营和运营管理
C. promoting the organization’s goods or services.
D. assessing consumer wants and needs.
E. analyzing investment proposals.

The scope of operations management ranges across the organization. The operations manager is the key figure in the system
with the ultimate responsibility for the creation of goods or provision of services.

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Knowledge skills usually don't include:

A. process knowledge.
B. accounting skills.
C. communication skills.
D. global knowledge.
E. financial skills.

Communication skills generally are considered to be people skills.

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