IJTP393E INTERNATIONAL BUSINESS YEAR 2021/2022
TABLE OF CONTENTS
CONTENTS PAGE
1.0 Introduction 1
1.1 Our Value 1
1.2 Management Hierarchy 1
2.0 Background Of The Company 2
2.1 Product Of The Company 3
2.2 Target Market 4
3.0 Question and Answer 5
3.1 How Your Products Will Be Received In Each Country
Given That Country’s Culture? 5
3.1.1 Rattan Furniture 5-7
3.1.2 Camera 8-10
3.1.3 Batik Clothing 11-12
3.2 How You May Need To Adjust Packaging, Promotion,
Advertising And So Forth To Maximize Your Firm’s
Potential For Success? 13
3.2.1 Packaging 13
3.2.2 Promotion 14
3.2.3 Advertising 15
4.0 Conclusion 16
5.0 References 17
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1.0 INTRODUCTION
Husky Holo Marketing is a manufacturing company providing services and producing
products to customers according customer requirements. For over a decade, we have
research, developed and provide service for home, office use and industrial packaging
applications. We grow from a small start-up company to being well known regionally for
special service. Husky Holo Marketing has the strength of its own design strategy to face any
challenges that will occur in the future. Therefore, Husky Holo Marketing strengthens
strategies that will have a profound impact on the company. The company's policies achieved
are the result of research, conceptual development.
1.1 OUR VALUE
❖ Integrity and honesty in everything we do and with everyone who deals with us.
❖ Our commitment to provide high quality products to our customers with excellent
customer service.
❖ Recognize our employee as the most important assets in the company and share the
company’s success with them.
❖ As a responsible corporate citizen of our country and within community we live in.
1.2 MANAGEMENT HIERARCHY
SRI GANESH
PRESIDENT
GANDHIMATHI
PRIYA NANTHINI
ACC
HR DEPARTMENT
DEPARTMENT
2 KOGILA NAGENANTHINI IZZANUL QIANTY
PACKAGING MARKETING TECHNICAL
DEPARTMENT DEPARTMENT DEPARTMENT
IJTP393E INTERNATIONAL BUSINESS YEAR 2021/2022
2.0 BACKGROUND OF THE COMPANY
Husky Holo Marketing was founded on 1 st July 2010 and based in Penang, Malaysia.
It’s registered as Husky Holo Marketing (00534699-T). The company has been registered
with the Ministry of Finance (MOF). Husky Holo Marketing might be a wares company
which carries three different products in market. Rattan furniture, Camera and Batik clothing
are the products introduced by Husky Holo Marketing. The management of Husky Holo
Marketing is also a mix of experienced and professional managers with high integrity and
creditability. The industry is split into organized and unorganized sectors. Organized retailing
refers to trading activities undertaken by license retails that individual who are registered for
excise, tax etc. Additionally of running the business within the country Husky Holo
Marketing will introduce and ship our retail products to few countries like Kazakhstan,
Switzerland and United States.
We will preserve, innovate and lead our
products yet as provide the most effective
authentic products and experiences to our
international customers
Become a well – known company by
providing differentiated products and
provide service organization by highlighting
the company image while providing quality
products with affordable prices.
* TEAMWORK * QUALITY
* TRUST * GROWTH
* INTEGRITY
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2.1 PRODUCT OF THE COMPANY
2.2 TARGET MARKET
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KAZAKHSTAN
SWITZERLAND
UNITED STATES
3.0 QUESTION AND ANSWER
3.1 HOW YOUR PRODUCTS WILL BE RECEIVED IN EACH COUNTRY
GIVEN THAT COUNTRY’S CULTURE?
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3.1.1 RATTAN FURNITURE
KAZAKHSTAN
Kazakhstan culture is mainly influenced by Turkic nomadic lifestyle, or a culture
largely associated with nature and its resources. Kazakhstan culture seems also to be strongly
influenced by this nomadic trait and they don’t fancy western culture and their furniture. This
old yet rich culture endorses the use woods or natural type of things in their house or even
public buildings furniture. This is a perfect market to sell our rattan. As we all know rattan is
perfect fit with this culture. Rattan furniture will be a hit in this culture. The flexibility and
durability offered by rattan products will be welcomed by the people of Kazakhstan. To add
to this, the traditional houses in Kazakhstan or also known Yurt which basically a wooden
house enough space for 2-3 people to chill out. The best part now is this yurt is built by rattan
material and it’s a new trend over there. Yurts are also not just built as home, but it’s also
frequently used as a decorative motif in restaurants and other public buildings. Rattan
furniture growth prospect and market reach is overwhelming there. To add, President of
Kazakhstan Nursultan Nazarbayev outlined six specific projects designed to start the spiritual
modernisation of Kazakhstan. One of the projects is about how introduce Kazakhstan culture
in the Global World. This shows how important the culture perseverance for the people
Kazakhstan and traditional rattan furniture will have a long live there for sure.
SWITZERLAND
Switzerland market is one of the most stable and competitive economies in the world.
This is thanks to its political stability and neutrality, well-constructed and transparent legal
system, low taxes and of course the Swiss Franc. This stability attracts investors from all over
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the world and enable them as one of the most reliable exporters as well. Switzerland is the 8 th
in the market for furniture export in Europe as per business wire update. The furniture market
is mostly depended on export markets. Capitalizing on this advantage, we expect our rattan
furniture will be received. As we all know rattan furniture is known for its unique traditional
design and it will reflect an old age tradition. If we relate this with Swiss culture, we can’t
deny they keep old-aged traditions not just for tourism. The pricing is always elevated for
hand made goods over there. Take their watch manufacturing industry, until now they keep
the handmade watches one of the tops in the world class. It’s almost certain that our
handmade rattan furniture’s is going to be a new hit and trend there. With the correct
segmentation of products introduction, we are certain Switzerland is going to be one of our
main export destinations in future.
UNITED STATES
United States is one of the most culturally diverse countries in the world without any
doubt and the United States is sometimes described as a “melting pot”, by some in which
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different culture have contributed their own distinct “flavours” to American culture. With this
different culture it is not difficult for us to market our rattan furniture’s. Known for the
durability and the curvy eye-catching design is just what market in United States needs. We
can see this when Japanese products are still a hit over there. In the past Chinese goods were
not able to penetrate US markets are mainly due to the quality of their product are not up to
their standard. But now we seeing Chinese products are well received now as the quality is
improved. With that been said our rattan furniture is well known for its quality and could last
for a lifetime. There are the traits needed to penetrate US markets. Example the rural people
in US still don’t go for fancy design and typical material like plastic, glass, MDF, acryl,
fabric furniture’s. The main criteria needed it’s the low price with long lasting furniture
which exactly reflected in our rattan product. Hand made goods are also something US
people and market are carving for. These types of furniture usually are the top pick if given
option to select. Why we are saying this is because The North America handicrafts market
reached a value of around US$ 218 Billion in 2018. And moving forward, the market is
projected to reach a value of US$ 402 Billion by 2024 based on business wire update
recently. With all these aspects the United States market is ideal for our rattan product
without any doubt.
3.1.2 CAMERA
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KAZAKHSTAN
A nation of brands influencing of an image of the country which consists of culture,
people, government, history, landscape and nature and business activities (Anholt, 2007).
Kazakhstan owned it’s wealthy of nature such as beautiful lakes, desserts, canyons and
stunning mountain landscapes. It attracts a lot tourist to this country. By exporting our
product camera can be more effective due to demand of the tourism of states. Kazakhstan is
one of the states which famous in its traditional culture whereby they still maintain it as of
today for next generation. On the other hand, it can benefit at our side by selling camera to
Kazakhstan because the Economic of tourism are always high and its cause high demand in
purchasing of camera in their market. To clearer, tourism development is one of the major
influencings in this context as stated by (M.Porter's, 2005), whereby presentation to the
Government of Kazakhstan when tourism was identified as of the main business sector which
developed by the country.
SWITZERLAND
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Switzerland known as a multilingual country as its national languages of various such
as German, French, Italian and Romansh. Each canton and municipality have cultural
autonomy. Instead of it, the culture, customs and traditions differ in different regions of the
country. There has a reason of importing our product camera to Switzerland because high
development of tourism sector in this country. The country is richer with history and cultural
diversity. The cultural heritage is assembled in more than 600 museums, whereby the land
museum in Zurich, Art Museum in Basel and many others. These a great business income by
importing our product camera for such richer culture of country with its historical landscape.
With that been said our product of camera is well known for its quality and could last for a
lifetime. The peoples of Switzerland and the tourism of that country will be more prefer to
have a quality camera for beautiful and clearer picture of capture scenes.
UNITED STATES
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The United States is known or called as melting pot because of its people which
come from different backgrounds and culture with varieties of beliefs, values and traditions.
In United States, the product of camera playing an important role in whenever and wherever.
It’s one of our advantages to import our product of camera to this country. Alike, the usage of
security cameras positioned throughout their business too by help to prevent crimes and
break-ins such as in supermarket, hospitals, schools and many others. According to the U.S.
Small Business Administration, a single incident of vandalism costs on average $3,370.
Conspicuously placed cameras have been proven to reduce threats of violence and vandalism
at businesses dramatically. With the better segmentation of our product camera with well
introduction, we are certain United States is going to be one of our main export destinations.
Camera playing an important role in such high technology development country of United
States. It can boost our sales exports to this country in short time period.
3.1.3 BATIK CLOTHING
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KAZAKHSTAN
As for Kazakhstan, their people are surprisingly talented in handcraft too. The people
of Kazakhstan are mostly Muslim too. Our company introducing the Muslim clothing line
and the modesty style to them. Influenced by their textile art, our batik has a featured by their
folk art where we used the same colour palette and pattern but in a different material of
textile. Our batik fabrics has a unique and distinct batik design style with attract customer
from simple tie-dyed batik design to the more ornate batik design. By exporting our batik
fabric to Kazakhstan, there will be more demand on our product and its boost of our sales in
short term period.
SWITZERLAND
In the Switzerland, there always be a competition with in collaboration with the
Association of Archipelago Batik Lovers (IPBN), the Swiss Embassy in Jakarta. The
competition win by Satya Wiragraha where his work piece with a Swiss Alps motif which is
numerous beautiful Swiss landscape of mountains. Based on this example, we can export our
product of batik to Switzerland by using their theme of beautiful nature and landscape theme
as it provide high demand as its also based on their culture of country. We also taking this
opportunity to develop our batik product based on Switzerland culture among their societies.
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UNITED STATES
In the 1890s in Amsterdam, a group of young artists introduced the batik technique to
interior decoration, furnishings and later to fashion. This proved very successful, and from
the beginning of the 20th century, batik was practised by thousands of European and
American artists and craftspeople. The peak of its popularity was between 1918 and 1925
when it was popular in Holland, Germany, France, Poland and the UK. This is to prove that
there has culture of usage batik in United States and it give chances for us to export batik
based on their culture to their country. Batik with implement of their culture such as about
their war history and modern batik alike having QR Code into a textile design.
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3.2 HOW YOU MAY NEED TO ADJUST PACKAGING, PROMOTION,
ADVERTISING AND SO FORTH TO MAXIMIZE YOUR FIRM’S
POTENTIAL FOR SUCCESS?
3.2.1 PACKAGING
Deliveries to overseas have a long distance to go before reaching their destination,
therefore it is very important that our packaging must be suitable for seaworthy. All the
furniture and camera secured with multilayer packaging that involving plastic wraps, foam
sheets, bubble sheet, foam corners all packed in a heavy gauge corrugated boxes. For the
selected items will pack with wooden crates that make the packaging bulky however
necessary for securing the product during their transit. It is important for us to secure these
products while in transit for the safety of furniture and camera, considering unpredictable and
multiple handling at times may damage the products. For batik clothing packaging, we are
going to use eco-friendly materials and less plastics. From recycled cartons to do the shipping
work till the final product packaging, all the sustainable materials will be used. This is to
promote the eco-friendly environment and to attract the eco-friendly user to know about our
product.
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3.2.2 PROMOTION
Promotion is a best way to attract our customers. One of the best strategies to acquire
wholesale customers is by offering special promotions and campaigns using social media
platform such like Facebook, Instagram, and Twitter. For example, our company encourage
customers by offering “no minimum order” on their first purchase. It is known that there
usually are some minimum-order limitations in wholesale. From this strategy our company
can welcome new wholesale customers from overseas. Social media also serves as a cost-
effective communication channel for promoting brands to target buyers. However, we will
avoid using pop-up ads or any type of ads that seems to force internet users to view content
because according to Statista Global Consumer Survey conducted in early 2019, the result
shows that Internet users seemed rather annoyed by online advertising half of the respondents
mentioned being annoyed when internet content appears too advertising driven. Furthermore,
besides of having our own physical stores at the prime locations, we are going to attend all of
the exhibitions, trade shows and events that related about our products. In addition, we are
going to build some of the small pop-up store at the international airports as the crowd there
are more various.
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3.2.3 ADVERTISING
Last but not least, the advertising part. We are going to follow the flow where now we
are living in the digital media era. Apart from using the traditional advertising like
broadcasting (television and radio, print (magazine and newspaper) and outdoor
advertisement like poster and billboard, having a digital advertising are more convenient.
Most of our customers nowadays relying on the internet to do their deals. Those companies
like Facebook and YouTube have a lot of traffic and they are being so helpful where they
created a numerous tool like managing the targeted audiences, the time managing to boost the
advertisement and many more. This way can help to achieve our company’s sales target.
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4.0 CONCLUSION
All the time, a lot new products which comes to market there will be facing some
difficulties in the beginning and that’s how our company Husky Holo Marketing business
progress. By having our good and intelligence staff, our business management progress will
think properly, systematics and get overcome all the problems. Our promotion is a way of
showing our products to the marketing of different states by including their different cultures
and slogan plays important roles as memorable, distinctive and make our target by different
states marketing and consumer feel better convenient by using our products of rattan
furniture, camera and batik clothing. By introducing our three products to different states are
aims to invest by make analysis of capital development, economic, political, different
cultures and legal stability. By inter of international business which make positive impact
whereby the states with risk have no competitor in the area. At end, our company Husky Holo
Marketing more flexible and highly adaptive to the competitive external environment and
also decentralised decision authority. The influence of culture by states in our products of
rattan furniture, camera and batik clothing are very extensive as its impact the functional
areas of marketing, sales and distribution. Last but not least, as our company Husky Holo
Marketing will be more integrity, honesty, commitment, responsible and recognize by
worldwide in developing our business products of batik, rattan furniture and camera with
successfully.
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5.0 REFERENCES
1. https://www.bplans.com/garden-furniture-maker-business-plan/products/
2. Lumen Learning. (2017). Reading: Cultural Factors Shaping the Global Marketing
Environment | Principles of Marketing. https://courses.lumenlearning.com/vccs-
mkt100-17fa/chapter/reading-cultural-factors-shaping-the-global-marketing-
environment/
3. Claessens, M. (2020, March 21). Cultural Differences in Marketing – What
Businesses need to consider in international Markets. Marketing-Insider.
https://marketing-insider.eu/cultural-differences-in-marketing/
4. Nelson, N. (2022, February 19). Effective advertising makes people remember your
name. COMPLIANCE. https://www.wolterskluwer.com/en/expert-insights/effective-
advertising-makes-people-remember-your-name
5. B. (2016). Global Marketing Mix | Boundless Marketing. Lumen.
https://courses.lumenlearning.com/boundless-marketing/chapter/global-marketing-
mix/
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