eightfiguresbykollar

UNLOCK
YOUR FASHION
BRAND

THE WORKBOOK
DEFINE THE GOALS

Congratulations! You have taken a big first step toward

building an amazing brand. Now you need to identify your

goals and develop standards of authenticity that make it

unique, unlike any other out there.

Think about the current market - is there room for more? Can

you offer something different or better than what's already

available? Rethink the possibilities and figure out why this

journey matters to YOU so much; now take off with

confidence on this exciting adventure ahead!

COMPELLING STORY

In order to create success, your audience needs to be fully

engaged in the narrative of what you offer. Telling moving

stories through your products or content will not only

connect people with them but also evoke emotions that lead

to lasting connections and admiration for you and your

clothing brand!
ANSWER THIS FIRST...

The brands that have longevity and are powerful are those

that not only have great products but fix a solution and think

hard.

1. Who are the creative minds inspiring this unique brand,

and what inspired them to bring it into existence?

2. What is your brand solving a problem that exists in the

fashion market today?

3. What is the solution?

4. How are you going to achieve this?

5. How will your customer benefit from this?

6. Branding and a great product come into play, so ask

yourself, how does the customer feel after buying your

product?

7. What are some features that are so good about the

product that customers would talk about your product

and spread the word to their peers?

THE IMPORTANT QUESTIONS

1. What packaging will you be using? Will it be

environmentally friendly?

2. What marketing approach will you use to gain new

customers and sales?

3. Will the type of items you are making be trendy after the

current trend is over?

4. Do you understand your financials? or are you just

creative? Do you need a business partner to help you with

the things you are bad at?

5. How will you stand out? Your content, your fit, your price,

your style?

6. Will your niche down and be known to be the best at one

thing and then scale? Or will you start an entire line?

7. Where will you produce your line?

DON'T FORGET THIS...

1. Always stay authentic to why you started and what you

believe in.

2. Customers always come first, so make sure you have a

fantastic customer service team and answer every DM.

3. Start now and continue to grow your brand; if you spend

thousands of hours on anything, you will 100% become a

master at it. My first clothing line, before Kollar, was so

bad I would have never thought I would be where I am

today.

4. Always learn, read books online courses and, listen to

podcasts, and stay in the loop with the most up-and-

coming apps and technology.

5. You just need to solve one problem, not every single

problem as a brand.
THIS IS ONLY THE BEGINNING..

Elusive success in business comes from a rigorous focus on

self-improvement. To get ahead, entrepreneurs must sharpen

their minds to proactively address issues and handle

stressors that come up along the way. Crafting your own

individualized development plan is paramount for any

aspiring tycoon - what you consume each day can tell me if

they'll reach greatness or not!

THIS THING GOES ON FOREVER...

Branding & Business Strategy

Operations, Customer Service & Team

Product Development & Designing

Sampling & Production

Creative Direction & Content

Retail & Wholesale Strategy

Socials, Marketing & Sales

Finance & Loans

Calculating Margins

Do business without flying overseas when starting out

Price points for your brand

How to make a complete techpack

How to order the right size

Training your customer service team and more....

I COVER ALL OF THIS & MORE...

THE EFBK FAST TRACK PROGRAM

WHAT YOU WILL LEARN...

Week 1 - Branding & Business Strategy

You’ll learn how to scope the market to define your audience

and build a brand destined for success. We’ll cover logos,

budgets, and all the foundational questions to ask yourself,

so you know exactly where you’re going.

Know your why

Figure out your 5 W's

Naming your brand

Registration & Trademarking your business

Business partner converstations

Organizing your bank account

Price points for your brand

Timeline & Vision Boards

End goals and exit strategies

and much more

WHAT YOU WILL LEARN...

Week 2 - Operations, Customer Service & Team

How much will you spend on employees, and how do you

ensure time’s being used efficiently? Is your customer service

flawless and running fluidly? We’ll cover these topics and

some of my favorite cheat-code apps to help you save tons

of time and money.

How to deal with fulfilment warehousing

Managing and team building

Accountability with employees

Outsourcing work

Investors

Customer Reviews

Training & Managing Customer service

Policies & Amazing Apps

And much more

 WHAT YOU WILL LEARN...

Week 3 - Product Development & Designing

When I draw in real life, it looks like a third grader did it. But

I’m going to show you how you can easily draw and design

with ZERO drawing skills in this video module. Your Techpack

(design blueprint) will look like a pro graphic designer did it

when you get the hang of this.

How to send designs to factory ( Techpacks )

How to draw Fashion Illustrations

How to Create a Techpack ( From Scratch )

Sample tech packs & templates included

How to get Fabrics ( Without Traveling Overseas )

And much more

WHAT YOU WILL LEARN...

Week 4 - Sampling & Production

Second to having a great brand is having a stellar

manufacturer. You want one who will make you free, great

quality samples, who can back up that same quality on a full

order. I’ll teach you the best ways to vet manufacturers and

follow timelines to hit your fashion calendar dates.

Sourcing Manufactures

Production Timelines & Maps

How to get free samples made

Dealing with Quality Control

Do business without flying overseas

How to order the right sizes

How to make a purchase order

Scaling & Ordering Units

How to make revisions ( and create a revision pdf )

And much more

 WHAT YOU WILL LEARN...

Week 5 - Creative Direction & Content

This part’s huge – Kollar skyrocketed because I built hype

with commercials and cool photoshoots. Learn how to get the

best models and locations – and how to get your shoots done

in a fast and organized way. Don’t cheap out on this – your

whole brand is based on the images people see (if you’re an

online store).

How to plan a photoshoot, book models and locations

Photoshoot checklist

Finding great photographers & videographers

Secrets too typing a shoot

How to use Adobe Lightroom

How to use Adobe Photoshop

How to use Canva For Launches, IG and shopify.

And much more

 WHAT YOU WILL LEARN...

Week 6 - Retail & Wholesale Strategy

Before I sold online, I actually sold to 300+ retailers before I

went to a distributor. Selling to retailers will get your brand in

front of trusted clients who will spread the brand name online

like wildfire – but the best stores get pitched all day long. I’ll

teach you how to get the meeting tactically and close with a

high success rate, step-by-step.

Cold Calling For Tradeshows

Cold emailing & Brand Book

How to find and mange leads

Slangs to be aware of

Attending your first tradeshow ( preparation )

Sales management Apps

And much more

WHAT YOU WILL LEARN...

Week 7 - Socials , Marketing & Sales

The first point of contact people have with your brand are

your socials and marketing. You have to understand this

inside-out and backwards to ensure your business pops off

and stays hot. This is one of my strong suits, and I can’t wait

to get into it with you…

Facebook / Instagram & TikTok Marketing

How to determine what makes a good ad?

Instagram Communication Ethics

Organic & referral Marketing

How to plan an attractive Instagram Grid

How to negotiate with influencers

Celebrity & Press ( Tutorial )

How to research and beat your competition

Build a website under $2000

Dos & Don’ts of a website that will make you SELL !

How to run a popup Shop

How to do trend reporting

Shopify Apps & Hacks to increase sales!

And much more

WHAT YOU WILL LEARN...

Week 8 - Finance & Loans

I used to hate numbers and math. I knew I’d have to get good

at it to run a fashion biz though, so I make it simple and easy

for anyone who isn’t a numbers person. You have to

understand Variable & Fixed Costs, because you’re always

recycling money for new collections and good money

management is a must.

I was in 500K debt many moons ago and climbed my way out

– in the process I learned so much you couldn’t put a price on

the knowledge. Now you can learn from my mistakes and

manage your cash flow confidently.

Cashflow Management

Loans

Calculating Margins

Fixed & Variable Expenses

Profitably First Before Sales

And much more

REAL DIRECTION & EXECUTION

Transform your initial idea into an

established brand, just like the
successful students of mine below...

hundreds of success stories..

WHAT MY STUDENTS SAY...
WHAT MY STUDENTS SAY...
 WHATS INCLUDED?

BESIDES AN AMAZING MENTOR

THE PROGRAM
☑️ 21hrs+ Videos of Step by Step Training: ($4,996 Value)
☑️ Free Upgrade To The New Program: ($2,000 Value)
☑️ Pre-made Content, Presets, Scripts, Production,
PO Templates & More ($3,496 Value)

EXTRA MATERIALS
☑️ Techpacks, Prints & Trace Drawings ($2,746 Value)
☑️ Access To Private Entrepreneur Discord Group: ($996 Value)
☑️ Plug & Play Canva Business Planner ($1,500 Value)

ELITE - STACK BONUS

☑️ Live Q&A Call With David Kollar ($2,996 Value)
☑️ Contracts, Cashflow, Size Runs Templates & More ($1,800 Value)
☑️ Vetted Stylist Direct Contact List ($2,300 Value)
☑️ High-Level Elite Manufacture List ($5,200 Value)
☑️ The In-Depth Hand-Holding Checklist ($721 Value)
 WHATS INCLUDED?

ACCESS TO PRIVATE DISCORD & FREE UPGRADE OF THE NEW PROGRAM

FACEBOOK SUPPORT GROUP VETTED STYLIST DIRECT 21HRS+ VIDEOS OF STEP BY STEP
CONTACT LIST TRAINING

LIVE Q&A CALL WITH

DAVID
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MANUFACTURE LIST
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ACCESS TO PRE-MADE CONTENT, PRESETS, ....

SCRIPTS, PRODUCTION, PURCHASE ORDER
TEMPLATES & MORE

TECHPACKS, PRINT & TRACE DRAWINGS

PLUG&PLAY CANVA BUSINESS PLANNER
 YOU WILL ALSO GET MY VIP
CELEBRITY & HIGH LEVEL
FACTORY LIST IF YOU SIGN UP IN
THE NEXT 24 HOURS.

R ITY STYLIST
LEVEL CELEB
HIGH- TS
CONTAC
WHY IS THIS DIFFERENT?

Many are teaching but have never

done the following things...

Started with $1000 and scaled it to

over Eight Figures In Sales.

Completed new york fashion

week, in the same roster runway
list as Virgil Abloh.

Scaled to over 300+ retailers

worldwide by himself before
hiring a sales agency company.

Featured on Forbes, GQ, Yahoo

Finance, Nylon, Sharp , Complex
and many more.
www.eightfiguresbykollar.com/program