EMILY ESTHER
Sales Every 12 Minutes?
Here’s How I Did It
(Even if you are overwhelmed, completely new,
and not great with tech)
Let’s Get One Thing Straight
This isn’t some Pinterest-perfect fantasy about working
from your laptop by the beach. This is a wake-up call.
You’re here because something isn’t working.
You either:
Opened an Etsy shop that’s now gathering digital
cobwebs
Haven’t started because you're lost in YouTube-hell
wondering what to sell
Or you listed a bunch of random digital products,
prayed to the SEO gods, and now feel like Etsy is
broken
Let me make it simple. Etsy is not broken. Your strategy
is.
1
EMILY ESTHER
Sales Every 12 Minutes?
Here’s How I Did It
(Even if you are overwhelmed, completely new,
and not great with tech)
I don’t believe in spammy keywords or “just make more
listings.” That’s like trying to win the lottery by buying
500 scratch cards and crying when none of them hit.
I believe in demand. I believe in hyper-niches. I believe
that when you sell the right product to the right person,
the sales don’t trickle in, they snowball.
I graduated in 2020, started selling digital products on
Etsy in 2021, and within three years I’d built five shops
and sold over 200,000 products. No ads. No social
media. No begging. Just smart strategy.
Now I make a sale every twelve minutes.
And today, you’re getting a crash course in how to make
your first £1000 the same way I did: with clarity,
confidence, and absolutely no guesswork.
2
EMILY ESTHER
Step One: Nail the Niche
(or Stay Invisible
Forever)
Let’s not be dramatic. Actually, let’s be dramatic,
because this part matters more than anything else.
Most sellers choose generic, soulless niches. “Wall art.”
“Planners.” “Printables.” That’s not a niche. That’s a one-
way ticket to Etsy page 47.
If your product is for everyone, it’s for no one.
Instead of “planner,” try “ADHD planner for
overwhelmed students.”
Instead of “wall art,” try “neutral jungle nursery art set
for baby boys.”
Instead of “journal,” try “witchy junk journal templates
for modern spell collectors.”
This is what I teach: find the demand first. Then build
the product for it. Not the other way round.
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EMILY ESTHER
Step Two: Set Up Shop
Like You’re Here to Win
Setting up your Etsy shop doesn’t need to be a three day
existential crisis.
Choose a clear, clean name. Create your banner and
logo in Canva. Keep it simple and intentional. Your shop
isn’t a gallery. It’s a digital storefront that should say, “I
know exactly what you’re looking for, and I’ve got it.”
When you upload your listing, don’t write a poem. Be
clear. Be direct. Be helpful.
Instead of “digital daily planner,” try “ADHD-friendly
printable planner to help you focus and get stuff done
without burnout.”
The thumbnail should look like something they’d save to
Pinterest. Professional, clean, easy to understand in two
seconds. That’s what gets clicks. And clicks lead to sales.
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EMILY ESTHER
Step Three: Create a
Digital Product That
Actually Sells
This part scares most people. Let me make it less scary.
You don’t need to be an artist. You don’t need fancy
tools. You don’t need a degree in graphic design.
I create everything with my iPad and Canva. You can use
Canva alone. Free account. No excuses.
You can either draw your own graphics or use Canva’s AI
image generator to create your own doodles and
elements. Then turn them into wall art, digital planners,
journal kits, whatever fits your niche.
Some of my simplest products made the most money.
Simple digital flower drawings? Over £35,000.
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EMILY ESTHER
Step Three: Create a
Digital Product That
Actually Sells
Simple animal doodles? Over £20,000.
These were not detailed. They were not trendy. They
were clear, useful, and made for someone specific.
The secret is not the SEO. It’s the niche.
Now, Let’s Talk About
the £1K Challenge
You’ve read the guide. You’ve got the steps. You know
this works.
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EMILY ESTHER
But let’s be honest, reading is easy. Doing it alone?
That’s where most people get stuck.
So I created the £1K Challenge. And you’re invited.
I’m building a brand-new Etsy shop from scratch. No
audience. No ads. No hacks. Just a blank shop and a
£1,000 sales goal. And you get to watch every step of it.
Inside the challenge, you get:
My full Etsy course (20 practical videos, zero bull)
All my PDF resources
A ready-to-sell product library
Full access to the live £1K Challenge
Private Facebook group with direct support from me
The whole thing costs £37. That’s less than a takeaway
and comes with a money back guarantee.
You can keep waiting for magic. Or you can steal my
system and start building your own passive income shop
today.
Click here to join the £1K Challenge.
I’ll see you inside.
*Once the challenge ends, the price goes up.*
