Ready VAS solutions

for operator’s rapid revenue increase

January 2023 unifun.com

About us
Unifun is a provider of high-class IT products in telecommunications field. Our product portfolio includes 85+ branded VAS.
Our solutions make a significant positive impact on revenues of mobile network operators in the shortest possible time.

KEY FACTS

11
years of experience
365+
team of professionals
14
offices worldwide

410+
launched projects
77
countries we work in
170+
MNOs we work with
Unifun structure
The biggest value of Unifun is our team of 320+ professionals with more than 5-7 years of experience in developing and implementing different kinds of
VAS products for mobile operators. We anticipate customer expectations applying our knowledge and the best practice to meet business objectives.

KEY DEPARTMENTS

IT PROJECTS SALES OTHER

Software development Marketing Department

System Administration Revenue Assurance

Project Account
Management Management
Research & Development teams teams Business Process Automation

Reporting & Analytics Finance Department

Global presence
OUR OFFICES LOCATIONS

Moldova* Russia

Armenia Rwanda

Cameroon Tajikistan We are working

China Turkey We are starting

Cyprus UAE Our offices

India Ukraine

Nepal Uzbekistan

* Headquarter − Moldova

COUNTRIES WE OPERATE IN
▪ Afghanistan ▪ Cambodia ▪ Guinea ▪ Kyrgyzstan ▪ Namibia ▪ Senegal ▪ Ukraine ▪ Ethiopia
▪ Armenia ▪ Cameroon ▪ Guinea-Bissau ▪ Liberia ▪ Nepal ▪ Serbia ▪ Uzbekistan ▪ Gabon
▪ Azerbaijan ▪ CAR ▪ Haiti ▪ Madagascar ▪ Niger ▪ Somalia ▪ Yemen ▪ Ghana
▪ Bahrain ▪ Chad ▪ India ▪ Maldives ▪ Nigeria ▪ Sudan ▪ Zambia ▪ Laos
▪ Belarus ▪ Comoros ▪ Iraq ▪ Mali ▪ Pakistan ▪ South Sudan ▪ Zimbabwe ▪ Lesotho
▪ Benin ▪ Congo ▪ Ivory Coast ▪ Mauritania ▪ Palestine ▪ Tajikistan ▪ Algeria ▪ Macedonia
▪ Bangladesh ▪ Cyprus ▪ Jordan ▪ Moldova ▪ Peru ▪ Tanzania ▪ Austria ▪ Slovenia
▪ Bulgaria ▪ DRC ▪ Kazakhstan ▪ Mongolia ▪ Russia ▪ Timor-Leste ▪ Burkina Faso ▪ Sri Lanka
▪ Burundi ▪ Eq. Guinea ▪ Kenya ▪ Mozambique ▪ Rwanda ▪ Togo ▪ Croatia ▪ Tunisia
▪ Botswana ▪ Georgia ▪ Kuwait ▪ Myanmar ▪ Saudi Arabia ▪ Turkmenistan ▪ Eswatini ▪ Uganda
We work with

MTN, Cameroon MTN, Ghana Orange, CAR Beeline, Georgia Beeline, Kyrgyzstan MTS, Belarus Moov Africa, Chad Moldcell, Moldova

MTN, Guinea MTN, Benin Orange, Moldova Beeline, Kazakhstan Beeline, Uzbekistan MTS, Turkmenistan Moov Africa, Benin Ucell, Uzbekistan

MTN, Guinea-Bissau MTN, Rwanda Orange, Madagascar Orange, Botswana Team (Beeline), Armenia MTS, Russia Moov Africa, Ivory Coast Geocell, Georgia

MTN, Eswatini MTN, Liberia (Lonestar Cell) Orange, Jordan Orange, Senegal Airtel, Zambia Mobiuz (UMS), Uzbekistan Moov Africa, Togo Azercell, Azerbaijan

MTN, Congo MTN, Nigeria Orange, Ivory Coast Orange, Guinea Bissau Airtel, Ghana Airtel, DR Congo Moov Africa, Niger Tcell, Tajikistan

MTN, Ivory Coast MTN, Zambia Orange, Liberia Orange, DRC Airtel, Rwanda Airtel, Uganda Airtel, Gabon Unite, Moldova
We work with

A1, Serbia A1, Slovenia Ooredoo, Maldives Econet Wireless, Burundi Zain, Saudi Arabia Glo, Nigeria stc, Saudi Arabia Telecel, Zimbabwe

A1, Belarus Vodafone, Ukraine Ooredoo, Algeria Econet, Lesotho Zain, Bahrain Glo, Ghana stc, Bahrain Telecel, CAR

A1, Austria Vodafone, Ghana Ooredoo, Kuwait Econet Wireless, Zimbabwe Zain, Jordan Zamtel, Zambia stc, Kuwait Dialog, Sri Lanka

A1, Bulgaria Vodacom, DR Congo Mauritel, Mauritania Movitel, Mozambique Zain, South Sudan MPT, Myanmar Muni, Eq. Guinea Smart Axiata, Cambodia

A1, Croatia Ooredoo, Palestine Chinguitel, Mauritania Tmcel, Mozambique Zain, Sudan Mytel, Myanmar Telesom, Somalia Smart Telecom, Nepal

A1, Macedonia Ooredoo, Tunisia Cellcard, Cambodia Metfone, Cambodia Sudani, Sudan Africell, Sierra Leone NST, Nepal Ncell, Nepal
We work with

Telenor, Pakistan Grameenphone, Bangladesh Telemor, Timor-Leste Free, Senegal SMARTS, Russia MOTIV, Russia ZET-MOBILE, Tajikistan Babilon-M, Tajikistan

Zong, Pakistan Unitel, Laos TT, Timor-Leste Korek, Iraq AWCC, Afghanistan life:), Belarus GMobile, Mongolia MegaFon, Tajikistan

Ufone, Pakistan BTC, Bostwana Dhiraagu, Maldives MTC, Namibia Roshan, Afghanistan Ucom, Armenia Unitel, Mongolia O-Mobile, Tajikistan

Jazz, Pakistan 9mobile, Nigeria Natcom, Haiti Bitel, Peru Etisalat, Afghanistan Yemen Mobile, Yemen Sabafon, Yemen O!, Kyrgyzstan

Rcom, India Niger Telecoms, Niger Halotel, Tanzania Expresso, Senegal Telkom, Kenya Togocel, Togo Malitel, Mali Jawwal, Palestine

Telma, Comoros KKTCELL, Cyprus Umniah, Jordan Lebara, Saudi Arabia Lifecell, Ukraine
What makes Unifun special
We do not have and we do not plan to run any non-branded products.
Custom-focused partnership, high ROI and short time to market are our business focus!

We don’t sell concepts, we sell ready We provide a financial guarantee We develop only profitable products:
1 products with real business cases
3 on the profitability of products
5 income +15K USD from 1 mln subscr.

We offer products that are already We apply the best practice to We give free of charge some of our
2 tested by the market
4 enhance and improve our products 6 products to operators :)
The primary areas of our expertise

TARGETED MARKETING COMMUNICATIONS INFOTAINMENT CONTENT SERVICES

systems designed for effective promotion of any kind of various entertainment and information content VAS
operator’s products via various communication channels. based on IVR, USSD, SMS etc. technologies.

СALL COMPLETION SELF SERVICE SYSTEMS

voice traffic stimulation solutions − allow to easily complete systems by means of which subscribers can independently
& monetize a large number of calls that initially have failed. manage operator’s services and their balance account.

SIM BASED SERVICES MOBILE APPS

solutions that allow subscribers to access the operator's mobile applications for iOS and Android with individually
services using the interactive capabilities of SIM cards. branded design according to operators brand book.
Product portfolio
OPERATOR PRODUCTS

CALL COMPLETION PLATFORMS TARGETED MARKETING COMMUNICATION SYSTEMS ADDITIONAL COMMUNICATION TOOLS

★ Beep Call ★ USSD Balance+ ★ Beep Call USSD NI - Interactive

★ SIM Credit ★ Wrong IVR Advertising ★ Beep Call USSD NI - Static
★ Zero Call ★ Voice+ ★ VMS prompts - Out of coverage
★ Dynamic Voice Mail ★ IVR Broadcaster ★ VMS prompts - Busy
★ Missed Call Alert ★ SMS Notification Server ★ IVR Notification - No Balance
▪ Notify About Me ★ End of Call Notification+ ★ SMS Tails - MCA
▪ Call Collect ▪ Dynamic Call Center IVR ★ SMS Tails - NAM
▪ Wrong USSD ★ SMS Tails – OCS
★ SMS Tails – Recharge notification
★ Wrong IVR - Prompt replace

SIM-BASED SOLUTIONS GATEWAYS

★ VASUP ▪ SMS Gateway

▪ STK/DSTK ▪ USSD Gateway
▪ OTA Platform

★ Unifun TOP products

Product portfolio
CONTENT PRODUCTS OTHER PRODUCTS

IVR SERVICES SMS SERVICES CUSTOMER CARE SYSTEMS ROAMING

★ Voice Changer ★ SMS Subscriptions ▪ USSD Self-care Portal ▪ Welcome SMS

★ FunBox ▪ SMS Quiz ▪ Consolidated VAS platform ▪ Bon Voyage SMS

★ IVR Radio
USSD SERVICES OTHER
★ IVR Quiz Melomania
★ Meloring ★ USSD Dating ★ Subscriptions Control System
★ IVR Entertainment ★ USSD Portal Astrologer ▪ SMS Broadcaster
▪ IVR Dating ▪ Bulk SMS
▪ Humor Club
▪ IVR Religious
▪ RBT

★ Unifun TOP products

Forecasted revenue
MAIN PRODUCTS BUSINESS CASES,
BASED ON 1 MILLION SUBSCRIBER BASE

Value-added service Gross revenue per month in USD, from Time to market

Beep Call 120 000 1 month

USSD Balance+ 200 000 1 month

VASUP 250 000 2 months

SMS Notification Server 150 000 2 months

IVR Broadcaster 40 000 1 month

Voice Changer 15 000 1 month

FunBox 25 000 1 month

IVR Radio 15 000 1 month

USSD Dating 15 000 1 month

 SHORT DESCRIPTION OF OUR MAIN VAS PRODUCTS

We will be glad to send you the complete description of our VAS products on your request.
 Operator services
Beep Сall ▪ USSD Balance+ ▪ VASUP
SMS Notification Server ▪ IVR Broadcaster
Beep Call
Beep Call is an innovative call completion solution that monetizes failed call attempts of non balance mobile operator’s subscribers by sending missed
calls (beep calls) to the called party.

HOW IT WORKS
100 000 - 125 000 USD/month forecasted gross
1. Subscriber A with no balance calls Subscriber B. revenue from each 1 million of Operator’s subscribers

2. The call is rejected due to no balance on Subscriber A account.

3. The Beep Call platform automatically detects all no balance call

attempts and sends a missed call to Subscriber B on behalf of A.

4. Subscriber B sees a missed call on his mobile phone’s screen and

calls Subscriber A back.

* Callbacks create NEW Revenue for Mobile Network Operator. FAILED CALL BEEP CALL MISSED CALL
(NO BALANCE)

20 - 28% of Subscribers B make a call back to A within

30 minutes after receiving a beep call.
INCOMING CALL REVENUE CALLBACK

This service is launched in 42 MNOs and is at the launching stage in 2 MNOs. Subscriber A Subscriber B
 Beep Call − call flow
STEP 1 The connection is not held STEP 2 Subscriber B gets a “beep call” STEP 3 Subscriber B calls A back

Subscriber А tries to call Subscriber B Beep Call platform generates a “beep call” Subscriber B sees the missed call and calls
(Subscriber B is the same or other network’s to Subscriber B. Simultaneously, Subscriber A Subscriber A back. The callbacks traffic
subscriber), the call is rejected due to receives an SMS notification, with information generates additional revenue for Mobile
insufficient balance on Subscriber A account. that the missed call was delivered. Network Operator.

▪ Black phone − Subscriber A ▪ White phone − Subscriber B

Commercial results & benefits
THE KEY FEATURES OF BEEP CALL:

▪ The service is activated free of charge to all operator’s subscribers.

▪ To use the Beep Call service subscribers do not need to do anything but call.

▪ “Beep call” is a call, generated by the Beep Call platform, with a duration of about 0.2 second, which appears as a missed call on the mobile phone
of Subscriber B.

▪ To send beep calls only signaling communication is used and no real voice channels are required for this. There is no interconnection expenses for
Mobile Operator.

▪ Revenue is generated by callbacks from Subscribers B to Subscribers A:

– on-net
– off-net
– international

Each 1 000 000 of operator’s subscribers generate:

 20 000 000 20-28% +100 000 USD

call attempts/month callbacks in 30 minutes monthly revenue
USSD Balance+
Balance+ allows to insert dynamically targeted and interactive USSD advertising messages (USSD tails) in the USSD balance check service. The solution
generates monthly up to 20 000 000 new advertising contacts for each million of Operator’s subscribers.

BALANCE+ USSD TAILS TYPES:

Static USSD tails − response rate is about 0.5 - 1%

Interactive USSD tails − response rate is about 0.8 - 1.6%

THE KEY ADVANTAGES OF BALANCE+:

1. Interactivity − allows Subscriber to order a service within the same USSD

session of balance check.

2. Targeting criteria settings − allow to broadcast advertising USSD tails

directly to the target audience.

3. Web interface − allows mobile operator staff in online mode to manage

advertising USSD tails campaigns, add targeting criteria, check the
statistics, etc.

* Marked green is an example of an interactive USSD advertising text

inserted in the USSD balance check response message.

This service is launched in 42 MNOs and is at the launching stage in 27 MNOs.

USSD Balance+ examples of use
ACTIVATION FLOW − INTERACTIVE USSD TAILS
Balance: 9.50 USD Reply 1 to activate 1 GB internet Your request is accepted!
Subscriber can order the promoted service within Internet bundles from 3 for 3 USD/month Service will be activated after
the same USSD session of balance check. In order USD/month Reply 2 to activate 3 GB internet receiving SMS confirmation.
Reply 1 to learn more for 4 USD/month
to increase costumers loyalty, Balance+ supports
1 2
the double opt-in activation process.

USSD ADVERTISING TAILS DEMONSTRATION

Balance 10.62 USD Balance 0.02 USD

Balance 8.25 USD
Best entertainment Use Moldcell “Sim Credit”
content: Get latest News on your
service to recharge your
1. Jokes phone for 0.5 USD
balance NOW.
2. Horoscope per month.
3. News USSD Dial *911# to learn more.
Reply 1 to activate
Balance 15 USD

Interactive Answer Close Static SMS pack: 500 SMS/day

for 1 USD/day.
Dial *200# to activate.
USSD tails USSD tails OK
Close
Balance+ targeting
The USSD tails advanced targeting option allows to display personalized advertising messages to the target audience at the moment when the subscriber is
most interested in the promoted product.

BALANCE+ DEFAULT TARGETING CRITERIA

Subscriber’s balance Active services Language criterion Inactivity period Current location

Tariff plan Bundles balance Time criterion Blacklist Whitelist

The Balance+ platform supports integration with any 3rd-party systems as CVM, CRM, ADM, EIR, in order to get additional targeting information.
Rotation settings − allow showing all suitable (targeted) USSD tails one by one in a round robin way. This option helps to diversify promotional information.
USSD tail priority − allows to set up the display of the tails with highest priority first. The priority option is used to offer the most profitable services in
the first place, thus increasing the commercial effect.
Message limit − allows to specify how many times each unique advertising message can be sent to Subscriber for the certain period of time (day, week, month).
VASUP
VASUP is a mass communication solution for Mobile Network Operators based on the DSTK technology. It allows to broadcast targeted advertising
messages (teasers) to “sleep” phone displays and instantly activate services in 1-2 clicks.

Response rate is about 4 - 5%

THE KEY ADVANTAGES OF VASUP:

▪ Teaser broadcast, triggered by subscriber’s actions such as making a call,

closing a browser window, sending an SMS, etc.

▪ Teaser broadcast, triggered by online events, received from other platforms.

▪ Targeting, teaser customization depending on Subscriber’s active services,

balance, time and date, etc.

▪ Interactivity allows to activate services during the communication process via

a simple YES/NO interface.

▪ Easy integration via SMPP with SMSC.

▪ Rapid penetration: Unifun uploads the VASUP applet on SIM cards via OTA.

This service is launched in 18 MNOs and is at the launching stage in 3 MNOs.

VASUP examples of use
Promotional offers are sent when Subscribers are interested in them. Simplicity of activation increases the conversion rate by 50%. VASUP interactive
teasers are fully dynamic and can have different structure customized to each advertising campaign.

For the promotion of free services, For the effective promotion of paid services,
loyalty programs and bonuses, teasers increasing of ARPU, retention of subscribers,
with 1 click can be used. teasers with 2 clicks can be used.

Activate accumulated bonuses Most unexpected Guinness Service price is 0.05 USD/day.
and get 100 minutes! records! Press OK to confirm your
Press OK Press OK to continue! order!

CANCEL OK CANCEL OK CANCEL OK

VASUP teasers demonstration
VASUP teasers are displayed perfectly on all types of mobile phones, and accompanied by a sound alert. The teaser is shown for 60-120 seconds and during
all this time the user can activate the proposed service. VASUP can execute different activation commands: Send SMS, Send USSD & Setup call.

Tariff plan Entertainment IVR Voice/SMS/Internet SMS package Info-teasers about

promotion service promotion packages promotion promotion available discounts

11:07 open for you!

SIM APPLICATIONS
Discounts up to
Tigo to Tigo daily bundle! Send more, pay 70% from Beeline
30 minutes, UNLIMITED SMS, less! 300 SMS / partners on
30MB internet data DAILY! All month for just 2 mobile phones
these for only 0.8 USD/day! USD / month. and accessories!
Ucell Press OK to purchase this Press OK to
Press OK to
More that 100 RADIO package! continue!
NEW TP - Freestyle! Each month - activate!
295 minutes, 295 SMS, 295 MMS, STATIONS from the whole
OK
295 MB for Internet access! world on our NEW Mobile
OK to continue! Radio service for only
0.05 USD/day!
Cancel OK Press ACCEPT to continue

LG G2 iPhone 6S HTC Radar Nokia Samsung

Android OS iOS Windows Phone OS 130 Metro 312
SMS Notification Server
SMS Notification Server (SNS) allows to insert dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by the Operator's services.
The solution generates up to 60 million new advertising contacts per month for 1 million of Operator’s subscribers.

Response rate is up to 1.5%

Today 10:58 AM
THE KEY ADVANTAGES OF SMS NOTIFICATION SERVER:
Your balance was refilled for 4 USD.
Current balance is 10 USD.
▪ Loyalty − these advertisements are not treated by subscribers as SPAM, Unlimited calls within the network
because information is sent as a reply to the user’s action, it is not for 3 USD/month.
Dial *123# to activate
initiated by Operator.
Th, 7 Nov., 6:15 PM

▪ Targeting − SMS tails are customized directly for the target audience, Your balance is 8.25 USD
thanks to the option of accurate targeting criteria settings, such as Music non-stop! 3 days for free!
Dial *123# to learn more
Subscriber’s active services, balance, tariff plan, time and date, etc.

▪ Web interface − allows mobile operator staff in online mode to manage

advertising SMS tails campaigns, check the statistics, etc.

▪ SMS Gateway − Operator can redirect all SMS notifications traffic on the
SNS platform, and reduce load on SMSC.

This service is launched in 8 MNOs and is at the launching stage in 2 MNOs.

IVR Broadcaster
IVR Broadcaster is a powerful tool to perform automatic “hot calls”. The system allows to inform subscribers about Operator’s offers and activate the
service immediately during the call without breaking the connection.

Response rate is up to 10%

THE KEY ADVANTAGES OF IVR BROADCASTER:

▪ Informativity − ability to transfer more information, comparing to

SMS or USSD channels.

▪ Emotionality − ability to convey emotional information.

▪ Credibility − voice informing increases subscribers' assurance in

value of promoted products.

▪ Interactivity − allows Subscriber to order a service in 1 click during

the call.

▪ Targeting − advertisements are broadcasted among the target

subscribers, who are potentially interested in the offer.

This service is launched in 20 MNOs and is at the launching stage in 2 MNOs.

Content services
Voice Changer ▪ FunBox
IVR Radio ▪ USSD Dating
Voice Changer
Voice Changer is an innovative entertainment IVR service that allows subscribers of a mobile operator to make funny calls by changing their voice into
hilarious characters in online mode voice.

The service includes 11 amazing, high quality sound voices that make
180 000 USD forecasted yearly gross revenue for each
each call totally unique. It covers a wide range of target audience,
subscribers between 15-40 years old. 1 million of MNO’s subscribers. Penetration rate up to 2.5%

THE KEY ADVANTAGES OF VOICE CHANGER: THE AVAILABLE VOICES

▪ Accessibility − the service works on all phone models and does

not require any external applications.

▪ Usability − navigation in the service is convenient and quick due

to the user-friendly, multilingual IVR menu. Man Woman Child Elf

▪ Preliminary testing − subscribers can test in advance how the

changed voice will sound during the real call.

▪ Automatic promotion − after the conversation, subscriber B

receives an SMS notification that he was called via Voice Changer.
Monster Lizard Beaver Robot

* Up to 30% of the subscribers, who have received a call via Voice

Changer, also start using the service in the next 2 days.

This service is launched in 12 MNOs and is at the launching stage in 1 MNO. Echo Galactic Ranger Iron Man
FunBox
FunBox is an entertainment IVR portal where subscribers receive unlimited access to the mass-demand services with the most interesting and constantly
updated content.

Each service is provided on a subscription model: for a fixed daily fee

300 000 USD forecasted yearly gross revenue for each
users have unlimited access to the service anytime, voice traffic is
free of charge. 1 million of MNO’s subscribers. Penetration rate up to 5%

THE SERVICES PRESENTED IN THE PORTAL

Dating
a great place to meet like-minded people.

Player
contains the latest songs and greatest hits.

Jokes
contains the best jokes funny to tears.

* Other services can be added to the portal on the Operator’s request.

This service is launched in 18 MNOs.

IVR Radio
IVR Radio is a modern infotainment IVR service that allows its users to listen to online radio stations from the whole world. The service works on all cell
phone models, does not require the internet connection or any external applications.

The service includes around 100 international, regional & local radio
180 000 USD forecasted yearly gross revenue for each
stations divided into the categories by genre. For quick and easy
access to favorite stations, subscribers can create their own playlist. 1 million of MNO’s subscribers. Penetration rate up to 3.5%

THE RADIO STATIONS CATEGORIES

Music
pop, rock, hip-hop, jazz, classic, etc.

Infotainment
news, sports, humor, technology, etc.

For kids
optional.

* The full list of radio stations that will be available in the service
is discussed and confirmed with MNO.

This service is launched in 30 MNOs and is at the launching stage in 5 MNOs.

USSD Dating
USSD Dating is an entertainment communication service that offers subscribers an opportunity to chat anonymously with interesting people and find new
friends.

The service is based on common USSD and SMS message delivery

210 000 USD forecasted yearly gross revenue for each
technologies. Subscribers don’t pay for messages, because the service
is provided on a subscription model for a fixed daily fee. 1 million of MNO’s subscribers. Penetration rate up to 4%

USING THE PORTAL SUBSCRIBERS CAN

▪ Create and edit their profiles.

▪ Look for other users according to different criteria like gender,

age, reason for meeting, etc.

▪ View profiles of other users.

▪ Create and edit friend lists.

▪ Chat with other users by sending messages to them.

▪ Block the intrusive interlocutors by adding them to the blacklist.

* The communication ethics and profiles data accuracy are controlled

automatically and manually by moderators.

This service is launched in 7 MNOs and is at the launching stage in 2 MNOs.

 Thank you for attention
don’t miss to contact us :)

George Karagheaur george.karagheaur

Chief Executive Officer g.karagheaur@unifun.com