What is RCS?
RCS (Rich Communication Services) is a next generation SMS protocol that upgrades text messages with
Rich features like branding, media, and analytics.
Branding Rich media Interactivity Analytics Read receipts
Operators Subscribers in millions Subscribers in millions RCS support
387.5 33.60% Yes
327.8 28.40% Yes
319.1 27.60% Yes
+ 119.7 10.40% No
Total 1154.1 100.00%
RCS business messaging
RCS brings together the advantages of other business messaging channels
Mobile apps SMS Email
• Rich functionality and • Universal • Quick to read
features
• Native experience • Rich media
• Ability to brand
• Immediacy • Ability to brand
• Simplicity
RCS
How does an RCS message look like?
Trusted messages
Verified business Full brand name
check mark instead of
random ID
Amazing looking content with high resolution photos, rich cards,
carousels and videos
More conversational with Suggested Actions
WEBSITE CALANDAR
OPEN APP VIEW MAP CONTACT SUPPORT
Open URL Create Calendar Event
App Deep Links View Map Dial Phone Number
Opens links in web browser Opens calendar event
Move the Opens Maps at a Opens dialer with creation flow with
conversation across prespecified location prespecified number or deep links into an app
(with app’s icon in the prespecified details
to your app as
needed button)
RCS delivers an incomparable UX
SMS RCS
SMS has its limitations RCS has new benefits
• No branding • Full branding
• No pictures • Rich pictures
• No video • High quality videos
• No read receipts • Read receipts with time stamp
• Limited interaction • Suggested replies
• Aligned to the GSMAs
Universal RCS Profile
Benefits for brands and consumers
Richer media
Better metrics / data
• High resolution photos
• Delivery receipts
• Videos, GIFs, Audio
• Read receipts including exact open-time
• Solves MMS incompatibility
More conversational / interactive Trusted messages
• Suggested replies • Verified business checkmark
• Suggested actions • Full brand name instead of random ID
• AI capabilities • Customization of color / logo for brand
• Brand safety with clocking unwanted brands
RCS can be deployed across many use cases
• Shipment tracking • Bill statements • AI-powered bot with option
• Fraud alerts • Appointment confirmations for human customer service
link
• Promotions / coupons • Delivery notifications
+ Simple - Complex
• Two-factor authentication • Order-ahead
• Boarding passes • Payments
• Product ratings • Concierge services
How RCS work?
RCS Message Types
1 2 3
OTP Transactional Promotional
One Time passwords for Send notification about Send promotions about
account confirmations existing account or products, services or
order business
RCS Business rules
Promotional
*Message window from 10 AM – 9PM
*Frequency Capping [Only 4 messages allowed in month across all promotional agents]
Consent
* Obtain Opt-in consent from users
* Provide option for users to Opt-out
Current Limitations of RCS
RCS only works with Google Messages App (Ver 5.4 onwards) in android handsets and Apple users cannot avail
1 this service.
2 Discoverability of Business is not supported in RCS
3 Supported Regions are North America, Europe and Asia Pacific
Getting started with RCS
Easyrewardz can help get you started
Share your interest with Account Manager will Once we receive the
your Account Manager. share you the Agent form, will initiate Agent
Registration form to fill. Registration process
1 2 3
Google will initiate an email After Brand manager’s Vendor will confirm Brand The Overall process will take 5
to Brand manager for confirmation, Vodafone Manager to initiate RCS to 7 business days.
confirmation. Idea / Google completes campaigns to their targeted
the Registration process. audience.
4 5 6 7
Thank you
