Discipline: Agriculture Sub-discipline: Environmental Horticulture
General Course Title: Advanced Floral Design Min. Units: 3 Semester
Proposed Suffix: L
Course Description:
Advanced floral design theory; techniques and skills in the floral industry, including
wedding, sympathy, party, holiday, high style and advanced floral designs. Other
techniques include working with the customer, consultations, pricing and use of computers
and other business machines. Construction and servicing of weddings, funerals, party and
holiday floral displays are included.
Required Prerequisites or Co-Requisites1
Advisories/Recommended Preparation2
Course Objectives: At the conclusion of this course, the student should be able to:
• Demonstrate the skills necessary for advanced placement in the floral industry
• Identify floral arrangement styles
• Design and construct arrangements used in wedding and sympathy floral work.
• Demonstrate art principles used in floral designs
• Conduct a wedding consultation
• Complete a wedding and sympathy order form
• Design and construct wedding and sympathy floral arrangements
• Identify wedding floral decoration locations
• Plan and construct a holiday display in a floral shop
• Prepare a holiday and seasonal sales and promotional calendar
• Determine the cost of wedding, sympathy, holiday, and party floral designs and
apply appropriate mark-up to determine the sale price
• Demonstrate the correct uses of computers and other business technologies as
applied to the floral design work
Course Content:
1. Introduction
A. Floral industry's influence with flowers
B. Careers in the floral industry
C. Materials, tools and supplies
2. Advanced floral design principles
A. Design principles
1. Emphasis
2. Balance
3. Proportion and scale
4. Focal point
5. Rhythm
6. Harmony
7. Unity
B. Design elements
1. Line
2. Form
3. Color
4. Texture
Advanced Floral Design
(Content Continued)
1
Prerequisite or co-requisite course need to be validated at the CCC level in accordance with Title 5 regulations; co-requisites for
CCCs are the linked courses that must be taken at the same time as the primary or target course.
2
Advisories or recommended preparation will not require validation but are recommendations to be considered by the student prior
to enrolling.
3. Advanced color theory
A. Psychological influences of color
B. Color wheel
1. Hues
2. Tints
3. Tones
4. Shades
C. Color harmonies
1. Monochromatic
2. Complementary/split complement
3. Analogous
4. Triad and keyed triad
4. Wedding flowers
A. Bridal consultations
1. The consultation
2. The setting/location
3. The follow-up
B. Wedding order form Use
C. Bridal and attendant bouquets
1. Bride bouquets and styles
2. Bridesmaids
3. Flower girl basket or bouquet
4. Attendants
5. Corsages
6. Boutonnieres
D. Styling wedding bouquets with dress styles and colors
E. Ceremonial floral decorations
1. Church floral decorations
2. Home floral decorations
3. Garden weddings
4. Banquet hall or wedding room
F. Reception decorations
1. The cake
2. Serving tables
3. Reception book
4. Floating pool arrangements
5. Additional reception decorations
G. Other wedding designs and accessories
1. Plant materials used in weddings
2. Arches, fireplaces
3. Kneeling benches and cushions
4. Aisle decorations - ribbons, roping and netting
5. Candelabras - T-branch, spiral, aisle and others
6. Aisle runners - taping pinning, care, pricing
H. Rehearsal dinner
I. Servicing and delivering the wedding
Advanced Floral Design
(Content Continued)
5. Sympathy flowers
A. Funeral and memorial flowers
B. Types of funeral offerings
C. Casket covers
D. Set pieces
1. Sprays - Various types
2. Hearts
3. Wreaths
4. Crosses
5. Pillows
6. Floral emblems
7. Fireside baskets
E. Servicing the order
1. Taking the order
2. Cards and tags
3. "Please Omit" notices
4. Delivery
F. Florist and funeral director relationships (Funeral home visitation)
G. Memorial day offerings
H. Family flowers
I. Flowers and greens
1. Selection
2. Wiring and garlanding
3. Use
4. How to green and prepare for designing
J. Waste reduction
6. High-Style - the non-traditional look in floral design (European)
7. Holiday and Seasonal Flowers
A. Valentine's Day
B. Easter
C. Mother's Day
D. Halloween
E. Thanksgiving
F. Christmas
G. New Year
H. Holiday Balloons
8. Pricing of Floral Design Work
A. Determining costs of wedding, sympathy and holiday floral work
B. Pricing strategies
C. Pricing delivery, consultation and other services
9. Use of business technology in advanced floral designing
A Fax machines
B. Computers use in floral industry
10. Public image and personal appearance
Laboratory Activities: Individual Laboratory Activities are designed to support course
objectives.
Methods of Evaluation: Lecture Methods of Evaluation: Laboratory
Comprehensive Quizzes and Exams Laboratory Skill Validation by Observation
Written Critical Thinking Scenarios Laboratory Projects and Reports
Problem Analysis and Solution Laboratory Research Projects and Reports
Research and Term Papers Laboratory Skill Practicum Exams
Typical Textbooks, Manuals, or Other Support Materials:
Norah T. Hunter ,(2012) The Art of Floral Design, 3rd Edition
Cengage Learning,ISBN-13: 9781418063030
Griner, Charles (2011). Floriculture, Designing and
Merchandising. Cengage Learning (ISBN-13: 9781435489356).
Statewide Articulation: CPSLO-EHS 225, other universities as lower division
elective
FDRG Lead Signature: Date:
Mark E. Bender, PhD CSU Stanislaus
[For Office Use Only] Internal Tracking Number
