Discuss The Di昀昀erent Type Of
Graphic Design
Name Mok
Sovanchandarareach
Group ADI4
CONTEN
T
1. Visual identity graphic design
2. Marketing & advertising graphic design
3. User interface graphic design
4. Publication graphic design
5. Packaging graphic design
6. Motion graphic design
7. Environmental graphic design
8. Art and illustration for graphic design
1 Visual identity graphic
design
Visual identity graphic design A brand is a relationship between
a business or organization and its audience. A brand identity is
how the organization communicates its personality, tone and
essence, as well as memories, emotions and experiences. Visual
identity graphic design is exactly that: the visual elements of
brand identity that act as the face of a brand to communicate
those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic
design collaborate with brand stakeholders to create
assets like logos, typography, color palettes and
image libraries that represent a brand’s
personality. In addition to the standard business
cards and corporate stationary, designers often
develop a set of visual brand guidelines (style guides)
that describe best practices and provide examples of
visual branding applied across various media. These
guidelines help to ensure brand consistency
throughout future applications.
2 Marketing & advertising graphic
design
Marketing & advertising graphic design When most
people think of graphic design, they think of designs created
for marketing and advertising. Companies depend on
successful marketing efforts to tap into their target
audience’s decision-making process. Great marketing
engages people based on the wants, needs, awareness and
satisfaction they have about a product, service or brand.
Since people will always find visual content more engaging,
graphic design helps organizations promote and
communicate more effectively. Marketing designers work
with company owners, directors, managers or marketing
professionals to create assets for marketing strategies. They
might work alone or as part of an in-house or creative team.
Designers can specialize in a specific type of media (vehicle
wraps or magazine ads, for example) or create a broad
assortment of collateral for print, digital, and beyond.
3 User interface graphic
design
User interface graphic
design
A user interface (UI) is
how a user interacts with a
device or application. UI
design is the process of
designing interfaces to
make them easy to use and
provide a user-friendly
experience.
A UI includes all of the
things a user interacts
with—the screen,
keyboard and mouse—but
in the context of graphic
design, UI design focuses
on the user’s visual
experience and the design
of on-screen graphic
elements like buttons,
menus, micro-interactions,
and more. It’s a UI
designer’s job to balance
aesthetic appeal with
technical functionality.
Publication graphic design Publications are
long-form pieces that communicate with an
audience through public distribution. They
have traditionally been a print medium.
Publication design is a classic type of design—
think books, newspapers, magazines and
catalogs. However, there’s recently been a
signi昀椀cant rise in digital publishing. Graphic
designers that specialize in publications work
with editors and publishers to create layouts
with carefully selected typography and
accompanying artwork, which includes
photography, graphics and illustrations.
Publication designers may work as freelancers,
as creative agency members or in-house as
part of a publishing company.
5 Packing graphic design
Packaging graphic design Most products require some
form of packaging to protect and prepare them for
storage, distribution, and sale. But packaging design can
also communicate directly to consumers, which makes it
an extremely valuable marketing tool. Every box, bottle
and bag, every can, container, or canister is a chance
tell the story of a brand. Packaging designers create
concepts, develop mockups and create the print-ready
昀椀les for a product. This requires expert knowledge of
print processes and a keen understanding of industrial
design and manufacturing. Because packaging design
touches so many disciplines, it’s not uncommon for
designers to 昀椀nd themselves creating other assets for a
6 Motion graphic design
Simply put, motion graphics are graphics that are in
motion. This can include animation, audio, typography,
imagery, video and other effects that are used in online
media, television and film. The medium’s popularity
has skyrocketed in recent years as technology
improved and video content became king.
7 Enviromental graphic design
Environmental graphic design visually connects people to
places to improve their overall experience by making
spaces more memorable, interesting, informative or easier
to navigate. Environmental design is a broad type of design,
here are some examples:
Environmental graphic design is a multidisciplinary practice that
merges graphic, architectural, interior, landscape and industrial
design. Designers collaborate with people in any number of these
fields to plan and implement their designs. Because of that,
designers typically have education and experience in both
graphic design and architecture. They must be familiar with
industrial design concepts and able to read and sketch
architectural plans.
Graphic art and illustration are often seen as being
the same as graphic design, however, they’re each
very different. Designers create compositions to
communicate and solve problems, graphic artists and
illustrators create original artwork. Their art takes a
number of forms, from fine art to decoration to
storytelling illustrations.
Even though graphic art and illustration are not
technically types of graphic design, so much is created
for commercial use within the context of graphic
design that you can’t talk about one without the
others.
