Instructional Planning(iPlan)

Detailed Lesson Plan (DLP) Format

DLP Learning Area: Grade Quarter:3 Date:

Entrepreneurship Level: 12 Duration:
No.:05
Learning Describe Marketing Mix (7Ps) in relation to the business Code:
opportunity vis-à -vis:
Competency/ies:  Product CS_EP11/12EBTREP-0h-j-10
(Taken from the Curriculum Guide)  Place
 Price
 Promotion
 People
 Packaging
 Positioning

Key Concepts / Understanding the basic concept of Marketing Mix

Understandings to be
Developed
Domain Adapted Cognitive Process Dimensions 1. Objectives
Knowledge Categories: Behavioral Verbs:
The fact or Remembering identify, retrieve, recognize,
condition of The learner can recall information and retrieve duplicate, list, memorize, repeat,
knowing something relevant knowledge from long-term memory describe, reproduce
with familiarity interpret, exemplify, classify,
Understanding
gained through
The learner can construct meaning from oral, summarize, infer, compare, Identify the 7Ps of Marketing Mix in
experience or explain, paraphrase, discuss relation to the business opportunity
association written and graphic messages

Skills Applying execute, implement, demonstrate,

The ability and The learner can use information to undertake a dramatize, interpret, solve, use,
capacity acquired procedure in familiar situations or in a new way illustrate, convert, discover
through deliberate, Analyzing differentiate, distinguish, compare,
systematic, and The learner can distinguish between parts and contrast, organize, outline,
sustained effort to determine how they relate to one another, and to attribute, deconstruct
smoothly and the overall structure and purpose
adaptively carryout coordinate, measure, detect, defend,
complex activities Evaluating
The learner can make judgments and justify judge, argue, debate, describe,
or ... the ability, critique, appraise, evaluate
coming from one's decisions
knowledge, Creating generate, hypothesize, plan, design,
practice, aptitude, The learner can put elements together to form a develop, produce, construct, Design a sample product using the
etc., to do functional whole, create a new product or point formulate, assemble, devise marketing mix
something of view

Attitude Categories: List of Attitudes:

Growth in feelings 1. Receiving Phenomena - Awareness, Self-esteem, Self-confidence,
or emotional areas. willingness to hear, selected attention Wellness, Respect, Honesty,
A settled way of Behavioral Verbs: ask, choose, describe, Personal discipline, Perseverance,
thinking or feeling erect, follow, give, hold, identify, locate, name, Sincerity, Patience, Critical
about someone or point to, reply, select, sit, Study, use thinking, Open-mindedness,
something, 2. Responding to Phenomena - Active Interest, Courteous, Obedience,
typically one that is participation on the part of the learners. Hope, Charity, Fortitude,
reflected in a Attends and reacts to a particular phenomenon. Resiliency, Positive vision,
person’s behavior Learning outcomes may emphasize Acceptance, Determined,
compliance in responding, willingness to Independent , Gratitude, Tolerant,
respond, or satisfaction in responding Cautious, Decisive, Self-Control,
(motivation). Calmness, Responsibility,
Accountability, Industriousness,
Behavioral Verbs: aid, answer, assist, Industry, Cooperation, Optimism,
comply, conform, discuss, greet, help, label, Satisfaction, Persistent, Cheerful,
perform, practice, present, read, recite, report, Reliable, Gentle, Appreciation of
select, tell, write one’s culture, Globalism,
3. Valuing - Attaches to a particular object, Compassion, Work Ethics, Work with positive vision,
phenomenon, or behavior. This ranges from
simple acceptance to the more complex state
Creativity, Entrepreneurial Spirit, creativity and entrepreneurial
Financial Literacy, Global, spirit upon performance of group
of commitment. Valuing is based on the Solidarity, Making a stand for the
internalization of a set of specified values, good, Voluntariness of human act, tasks.
while clues to these values are expressed in the Appreciation of one’s rights,
learner's overt behavior and are often Inclusiveness, Thoughtful,
identifiable. Seriousness, Generous, Happiness,
Behavioral Verbs: work, complete, Modest, Authority, Hardworking,
demonstrate, differentiate, explain, follow, Realistic, Flexible, Considerate,
form, initiate, invite, join, justify, propose, read, Sympathetic, Frankness
report, select, share, study
4. Organization - Organizes values into
priorities by contrasting different values,
resolving conflicts between them, and creating
a unique value system. The emphasis is on
comparing, relating, and synthesizing values.
Behavioral Verbs: adhere, alter, arrange,
combine, compare, complete, defend, explain,
formulate, generalize, identify, integrate,
modify, order, organize, prepare, relate,
synthesize
5. Internalizing values - (Characterization):
Has a value system that controls their behavior.
The behavior is pervasive, consistent,
predictable, and most importantly, characteristic
 of the learner. Instructional objectives are
concerned with the student's general patterns of
adjustment (personal, social, emotional).

Behavioral Verbs: act, discriminate, display,

influence, listen, modify, perform, practice,
propose, qualify, question, revise, serve, solve,
verify

Values Categories: List of Values:

A learner's 1. Receiving Phenomena - Awareness, 1. Maka-Diyos
principles or willingness to hear, selected attention Love of God, Faith, Trusting ,
standards of Behavioral Verbs: ask, choose, describe, Spirituality, Inner Peace, Love of
behavior; one's erect, follow, give, hold, identify, locate, name, truth, Kindness, Humble
judgment of what is point to, reply, select, sit, Study, use
important in life. 2. Responding to Phenomena - Active
participation on the part of the learners. Attends
Go beyond and reacts to a particular phenomenon. Learning 2. Maka-tao
learner’s life on outcomes may emphasize compliance in Concern for Others, Respect for
earth, include more responding, willingness to respond, or human rights, Gender equality,
than wealth and satisfaction in responding (motivation). Family Solidarity, Generosity,
fame, and would Behavioral Verbs: aid, answer, assist, Helping, Oneness
affect the eternal comply, conform, discuss, greet, help, label, 3. Makakalikasan Appreciate the significance of
destiny of millions Care of the environment, Disaster
perform, practice, present, read, recite, report,
Risk Management, Protection of the
the Marketing Mix (7Ps ) in
select, tell, write relation to the business
3. Valuing - Attaches to a particular object, Environment, Responsible
phenomenon, or behavior. This ranges from Consumerism, Cleanliness, opportunity.
simple acceptance to the more complex state of Orderliness, Saving the ecosystem,
commitment. Valuing is based on the Environmental sustainability
internalization of a set of specified values, while 4. Makabansa
clues to these values are expressed in the Peace and order, Heroism and
learner's overt behavior and are often Appreciation of Heroes, National
identifiable. Unity, Civic Consciousness, Social
responsibility, Harmony, Patriotism,
Behavioral Verbs: work, complete, Productivity
demonstrate, differentiate, explain, follow,
form, initiate, invite, join, justify, propose, read,
report, select, share, study
4. Organization - Organizes values into
priorities by contrasting different values,
resolving conflicts between them, and creating a
unique value system. The emphasis is on
comparing, relating, and synthesizing values.
Behavioral Verbs: adhere, alter, arrange,
combine, compare, complete, defend, explain,
formulate, generalize, identify, integrate,
modify, order, organize, prepare, relate,
synthesize
5. Internalizing values - (Characterization): Has
a value system that controls their behavior. The
behavior is pervasive, consistent, predictable, and
most importantly, characteristic of the learner.
Instructional objectives are concerned with the
student's general patterns of adjustment
(personal, social, emotional).
Behavioral Verbs: act, discriminate, display,
influence, listen, modify, perform, practice,
propose, qualify, question, revise, serve, solve,
verify
2. Content The Marketing Mix: the 7P’s of Marketing

3.LearningResources Textbook, CG (Entrepreneurship)

4. Procedures
4.1 Introductory Activity (5 minutes). This part introduces the A.
lesson content. Although at times optional, it is usually included to serve  Prayer
as a warm-up activity to give the learners zest for the incoming lesson
and an idea about what it to follow. One principle in learning is that
 Checking of Attendance
learning occurs when it is conducted in a pleasurable and comfortable  Setting of Classroom Rules
atmosphere. Be on time.
Raise your hand if you have questions.
Listen to the teacher and following instructions.
Share your ideas and participate.
Note: Students who will participate in the class will be given
metacards with corresponding points:
Orange metacard - 3 points
Pink metacard - 5 points
Yellow metacard - 7 points
Blue metacard - 8 points
Red metacard - 10 points

B. Review past lesson about market research through “Peeling a

Cabbage game.”
Instructions:
 The students will play a cabbage game made of paper.
 When the music is played, the students will perform a dance
 and pass the cabbage to the student next to him/her.
 Students who can answer correctly will be given an orange
metacards equivalent to 3 points
 When the music stops, the student who holds the cabbage pa-
per will automatically peel off one layer and answer the fol-
lowing questions:

INDIVIDUAL ACTIVITY:
1. A data gathering technique where it can be done via direct mail,
over the phone, internet or e-mail. SURVEY
2. A data gathering technique where it can be moderated to group
interviews and brainstorming sessions that provide information
on user’s needs and behaviors. FOCUS GROUP DISCUSSION
3. It is the most common way to gather primary research with the
use of questionnaires or interview schedule. SURVEY
4. It is the process of gathering, analyzing and interpreting the in-
formation about the product or the services to be offered for sale
in the market, the market and about past, present and any poten-
tial consumers for the products. MARKET RESEARCH
5.It is one of the most reliable and credible ways of getting rele-
vant information from target customers. INTERVIEW
6.What are the different ways on how to collect a data that help
entrepreneur in gathering information about their target market?
Survey, Interview, and Focus Group Discussion (FGD)

C. CONDUCT PRETEST:
1) It is a set of controllable and interrelated variables composed of
product, place,price and promotions that a company assembles to
satisfy a target group better than its competitor.
a.Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
3) An item that is produced to satisfy the needs of a certain group
of people.
a. Price b. Marketing Mix c. Product d. Packaging
4) It is a tangible product. It’s example includes tires, MP3 players,
clothing and etc.
a.Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of ser-
vices or goods.
a. Price b. Marketing Mix c. Product d. Packaging

MOTIVATION:
A.Picture Analysis: ( GUESSING GAME )
The class will be divided into two groups. The game has three
round.

Note:
Each group will be given a flag let. They will choose a representa-
tive to raise the flag. The group who raise their flag first will be
given the chance to answer. The group who got the greatest num-
ber of correct answers will be declare as the winner.

First Round - EASY ROUND

The teacher will present different logos of famous and suc-
cessful companies, each group will guess which company does
the logo belongs.
1. Tiktok
2. Huawe
3. Philippine Airlines
4. Nike
5. Mercury Drug

Second Round - AVERAGE ROUND

The teacher will flash the different taglines of the different
successful companies.
1. “We find ways - BDO
2. “It’s finger lickin’ good - KFC
3. “We got it all for you” - SM
4. “Bida ang Saya” - JOLLIBEE
5. “Pasalubong ng Bayan- DUNKIN’ DONUT
6. “Barato Paspas walay Hasol - PALAWAN EXPRESS
7. “ Abot mo ang mundo - GLOBE
8. “ Hari ng Padala - LBC
9. “ Sabot-Sabot Lang - RUSI MOTORCYLE
( Contextualization/ Localization)

Third Round - DIFFICULT ROUND

The teacher will flash pictures of a successful business, the stu-
dents need to guess who is the founder of the company.
1. LUCIO TAN - Phillipine Airlines
2. TONY TAN- CAKTIONG - Jollibee Corporation
3. RAMON S. ANG - San Miguel Corporation
4. KEVIN SYSTROM - Instagram
5. BILL GATES - Microsoft
6. GLENDA VICTORIO - Brilliant Skin Essentials

Okay! Very Good! I think you are now ready for our new discus-
sion today.
PRESENTATION OF OBJECTIVES:
And of course, we have our new topic, we also have a new
learning objectives:
The teacher let the students read the objectives of the lesson.
So now ! Are you ready for our new lesson?

TASK 1. Guess the word and Ordering Concept:

The teacher asked the student to put the following parts of
the sentence together to form a correct definition of the marketing
mix.
The teacher also asked the students to read the instruction
of the activity
Instruction: Arranged the ordering concept to form a defi-
nition of a term. 10 seconds to to finish the activity.
X I M G N I T M E K R A P s 7 = 7Ps Marketing Mix

Concept: A widely accepted strategic marketing tool that com-

bines the original 4P’s with the additional 3P’s in formulating mar-
ket tactics for product or services.

Marketing Mix is a set of controllable and connected

variables that a company gather to satisfy a customer bet-
ter than its competitor. It is also known as the “Ps” in mar-
keting.
Originally, there were only 4Ps but the model has been
continually
modified until it became 7P’s. The original 4 P’s stands
for product, place, price and promotion. Eventually, three
elements have been added, namely: people, packaging and
positioning to comprise the 7 P’s
Very Good you got the correct word.. So our topic for today is all
about 7Ps of Marketing Mix.

LESSON PROPER: GALLERY WALK

Instructions:
a. There will be multiple stations throughout the room.
b. You will be given a gallery walk observation worksheet before
you go to each station..
c. You will go each station and answer the questions that corre-
sponded to each station on your gallery walk observation work-
sheet.
d. Answer the question on your worksheet using the information
you have gathered.
e. Your are encourage to work with your classmates to answer the
questions.
f. Once you are done with the stations, return to your seat.

The 7 P’s of Marketing Mix (Applied Economics - Module 4&5

Principles of Marketing - Module 1 & 2)

1. PRODUCT ( Creating Value )

- Refers to any goods or services that are produced to meet the
 consumers’ wants, tastes and preferences.
- Any physical good, services, or idea that is created by entrepre-
neur or an innovator in serving the needs of the customers and ad-
dressing their existing problem.

Types of Products
A. Tangible products - products that can be perceived by our 5
senses.
B. Intangible products ( services ) - products that can be enjoyed
that are performed by people or machine.

2. PLACE ( Delivering Value )

- Represents the location where the buyer and the seller exchange
goods and services.It also called the distribution channel. It can
any physical store as well as virtual stores or online shops on the
Internet.

3. PRICE ( Capturing Value ) AP 9 - Module 4

- Price is the value of money in exchange for a product or service.
The amount or value that a customer gives up to enjoy the benefits
of having or using a product or service.
Example: Pricing strategy is the penetration pricing. It is
when the price charge for products and services is set arti-
ficially low in order o gain market share.

4. PROMOTION ( Communication Value )

- Involves presenting the products or services to the public and
how these can address the public’s needs, wants, problems, or de-
sires.
- The main goal of promotion is to gain attention and to deliver
message

EXTENDED 7P’s
5. PEOPLE
- Consists of each person who is involved in the product or service
whether directly or indirectly.The ultimate marketing strategy.
They sell and push the product.The most important element s of
the marketing mix.The right people are essential in marketing mix

6. PACKAGING
- How the products or service is presented to customers.
- It is the overall identification look and feel of a product and ser-
vice.This is the first element that the customers will see. It will de-
termine the uniqueness of the product from the competitors.
-The silent hero in the marketing world. Refers to the outside ap-
pearance of a product and how it is presented to the customers.
The best packaging should be attractive enough and cost efficient
for the customers.

7. POSITIONING
- refers to a process used by marketers to create an image in the
minds of a target market.

4.3 Analysis( 5 minutes). Essential questions are included to serve

as a guide for the teacher in clarifying key understandings about the 1. How important the modified framework of marketing mix in ev-
topic at hand. Critical points are organized to structure the discussions
allowing the learners to maximize interactions and sharing of ideas and
ery business?
opinions about expected issues. Affective questions are included to elicit 2. What particular aspects to consider in changing or adding fea-
the feelings of the learners about the activity or the topic. The last tures in marketing mix for services?
questions or points taken should lead the learners to understand the new 3. Why is it important that all P’s in marketing mix should be com-
concepts or skills that are to be presented in the next part of the lesson.
patible?
4.4 Abstraction( 10 minutes).This outlines the key concepts, 1. How many P’s are there in a Marketing Mix?What are those
important skills that should be enhanced, and the proper attitude that 7P’s?
should be emphasized. This is organized as a lecturette that summarizes
the learning emphasized from the activity, analysis and new inputs in
2. In terms of product what are the specific P’s that constitutes in
this part of the lesson. marketing mix?
3.In terms of services what are the specific P’s that constitutes in
marketing mix?

4.5 Application( 5 minutes).This part is structured to ensure the The class will be divided into five groups. Each group will brainstorm and design/
commitment of the learners to do something to apply their new learning create an original product,they will indicate the price, place or location of business,
in their own environment. promotional tool to be used, and their target market, then they will make a sketch
of their product in a cartolina. Each group will be given ten minutes to do the activ-
ity. Afterwards, they will be given three nimutes to present their work by group.
( Contextualization/ Localization)
 Criteria:
 Uniqueness ----------------------------------- 25%
 Creativity ------------------------------------- 25%
 Content --------------------------------------- 40%
 Impact ----------------------------------------- 10%
100%

4.6 Assessment( 5 minutes).For the Teacher to: a) Assess whether learning objectives
have been met for a specified duration, b)Remediate and/or enrich with appropriate
strategies as needed, and c) Evaluate whether learning intentions and success criteria have
been met. (Reminder: Formative Assessment may be given before, during, or after the
lesson). Choose any from the Assessment Methods below:
Assessment Method Possible Activities
a) Observation

b) Talking to
learners/conferencing

c) Analysis of learner’s
products

d) Tests Identification
Direction: Write the word or phrase that is being
described or completes the thought
of each statement.
______________1. It is a set of controllable and
interrelated variables composed of
product, place, price and promotions that a
company
assembles to satisfy a target group better than its
competitor.
______________2. The amount of money that a
customer pays for to enjoy it.
______________3. An item that is built or produced to
satisfy the needs of a
certain group of people.
______________4. It determines your firm’s profit and
survival.
______________5. It can be intangible or tangible as it
can be in the form of
services or goods.
______________6. The way your product or service
appears from the outside.
______________7. A marketing model that modifies the
4Ps model.
______________8. Responsible for every element of
your sales, marketing
strategies, and activities.
______________9. It refers to how a business creates
awareness in the market.
______________10. It claim a new space in the mind of
the customer different from
the spaces occupied by existing products.
______________11. The ultimate marketing strategy.
______________12. Where your product or service is
actually sold.
______________13. The place occupied by products in
the heart and minds of the
consumers.
______________14. A name, symbol, or other feature
that distinguishes a seller's
goods or services in the marketplace.
______________15. A powerful and sustainable high-
level marketing strategy used
to create or influence a brand.
4.7 Assignment ( 5 minutes).

 Reinforcing / strengthening  Create a promotional video, flyer, product poster and commercial of the product
the day’s lesson that you made as a group. The commercial and promotional video must be 2- 3
minutes
Group 1 - PROMOTIONAL VIDEO
Group 2 - PRODUCT FLYERS
Group 3 - PRODUCT POSTER
Group 4 - PRODUCT COMMERCIAL
 Criteria:
 Uniqueness ----------------------------------- 25%
 Creativity ------------------------------------- 25%
 Content --------------------------------------- 40%
 Impact ----------------------------------------- 10%
100%

4.8 Concluding Activity

( minutes).
This is usually a brief but affective “ A brand is no longer what we tell the costumer it is -
closing activity such as a strong
quotation, a short song, an anecdote, it’s what consumers tells each other it is”.
parable or a letter that inspires the
learners to do something to practice - Scott Cook
their new learning.
1. Remarks Indicate below special cases including but not limited to continuation of lesson plan to the following day in case of
re-teaching or lack of time, transfer of lesson to the following day, in cases of class suspension, etc.,

2. Reflections Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress this week. What
works? What else needs to be done to help the students learn? Identify what help your instructional supervisors
can provide for you so when you meet them, you can ask them relevant questions. Indicate below whichever is/are
appropriate.
A. No. of learners who earned 80% in the
evaluation.

B. Did the remedial lessons work? No. of

learners who have caught up with the
lesson.
C. No. of learners who require additional
activities for remediation.

D. Which of my learning strategies worked

well? Why did these work?

E. What difficulties did I encounter which my

principal or supervisor can help me solve?

F. What innovation or localized materials did

I use/discover which I wish to share with
other teachers?

Prepared by:
Name: ANA MARIA A. SABELLON School: Matab-ang National High School