Cambridge IGCSE: 0450/11 Business Studies
Cambridge IGCSE: 0450/11 Business Studies
Cambridge IGCSE
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               INFORMATION
               • The total mark for this paper is 80.
               • The number of marks for each question or part question is shown in brackets [ ].
               11_0450_11_2023_1.12
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1   Desmond wants to be a successful entrepreneur. He has decided to leave his office job to start up
    a gardening business cutting grass and planting flowers. It will be an unincorporated business.
    Desmond is aware that a new business is at greater risk of failure than an established business.
    He has identified his business objectives for the first year. Desmond has calculated he will need
    $750 for his start-up capital.
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Objective 1: .......................................................................................................................
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Objective 2: .......................................................................................................................
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Characteristic 1: ................................................................................................................
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    (d) Explain two reasons (other than lack of finance) why Desmond’s new business might be at
        greater risk of failure than an established business.
Reason 1: .........................................................................................................................
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Explanation: ......................................................................................................................
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Reason 2: .........................................................................................................................
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Explanation: ......................................................................................................................
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    (e) Do you think owner’s savings are the most suitable source of finance for a start-up business?
        Justify your answer.
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2   LCT manufactures cooking pots. It has 16 employees. As a small business LCT uses social media
    as its method of advertising. The owner, Carole, knows having a good brand image is important.
    She is analysing LCT’s break-even chart. This is shown in Fig. 2.1. Carole is considering possible
    ways to lower LCT’s break-even level of output.
                                  12 000
                                  10 000                                                                                 total revenue
                                     8000
          costs / revenue                                                                                                total costs
                                     6000
                 ($)
                                     4000
                                     2000                                                                                fixed costs
                                            0      100 200 300 400 500 600 700 800 900 1000
                                                                               units
                                                                     Fig. 2.1
Limitation 1: ......................................................................................................................
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Limitation 2: ......................................................................................................................
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(b) Calculate LCT’s profit if it sells 800 units. Show your working.
Working: ...........................................................................................................................
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(c) Outline two possible benefits to LCT of having a good brand image.
Benefit 1: ..........................................................................................................................
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Benefit 2: ..........................................................................................................................
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(d) Explain two ways LCT might lower its break-even level of output.
Way 1: ...............................................................................................................................
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Explanation: ......................................................................................................................
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Way 2: ...............................................................................................................................
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    (e) Do you think social media is the best method of advertising for a small business to use? Justify
        your answer.
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3   ACP manufactures computers. Being ethical is important to ACP. The business employs 3000
    workers in its factory. ACP imports 65% of its raw materials. As internal users of accounts, the
    directors plan to analyse ACP’s financial performance using profitability ratios. The Finance Director
    thinks making a profit is more important for a business than managing its cash flow.
User 1: ..............................................................................................................................
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User 2: ..............................................................................................................................
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Ratio 1: .............................................................................................................................
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Ratio 2: .............................................................................................................................
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(c) Outline two possible reasons why ACP imports its raw materials.
Reason 1: .........................................................................................................................
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Reason 2: .........................................................................................................................
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(d) Explain one benefit and one limitation to ACP of being ethical.
Benefit: .............................................................................................................................
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Explanation: ......................................................................................................................
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Limitation: .........................................................................................................................
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Explanation: ......................................................................................................................
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    (e) Do you think making a profit is more important for a business than managing its cash flow?
        Justify your answer.
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4   MRN is a food retailer. It has 490 shops and 70 000 employees. MRN has announced plans to
    close 80 of its shops. The Human Resources Director said: ‘20% of management jobs will be
    removed. We want to encourage delegation. MRN will continue to follow legal controls over
    employment.’ MRN’s directors know it is important that businesses respond to increased competition.
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Function 1: ........................................................................................................................
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Function 2: ........................................................................................................................
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(d) Explain two factors MRN should consider when deciding which shops to close.
Factor 1: ...........................................................................................................................
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Explanation: ......................................................................................................................
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Factor 2: ...........................................................................................................................
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Explanation: ......................................................................................................................
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    (e) Explain two ways a retail business could respond to increased competition. Which would be
        the best way to use? Justify your answer.
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