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Zomato: Global Food Delivery Leader

Zomato is an online food delivery platform that connects people with food. It provides a convenient one-stop solution for ordering food from an extensive restaurant network and having it delivered seamlessly. Zomato targets busy families, urban professionals, and food enthusiasts. While it faces competition from companies like Swiggy, Zomato differentiates through features like reviews, recommendations, and its Zomato Gold loyalty program. It utilizes technology and data to enhance the user experience and optimize operations. Zomato has demonstrated strong financial growth in recent years and aims to continue its expansion globally.

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Sohail Khan
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57 views13 pages

Zomato: Global Food Delivery Leader

Zomato is an online food delivery platform that connects people with food. It provides a convenient one-stop solution for ordering food from an extensive restaurant network and having it delivered seamlessly. Zomato targets busy families, urban professionals, and food enthusiasts. While it faces competition from companies like Swiggy, Zomato differentiates through features like reviews, recommendations, and its Zomato Gold loyalty program. It utilizes technology and data to enhance the user experience and optimize operations. Zomato has demonstrated strong financial growth in recent years and aims to continue its expansion globally.

Uploaded by

Sohail Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Markoknow

zomato
Connecting People with Food
Markoknow
Major Problems

Challenge in finding &


ordering food conveniently

Fragmented restaurant market


but limited delivery options

Rising demand for convenient &


reliable food delivery solutions
Zomato: Your One Stop Delivery Platform

Extensive restaurant
network & diverse
cuisine options.

Convenient & user


Seamless online food
friendly experience
ordering & delivery services
for the customers.

Markoknow
Markoknow
Target Market

Busy families: who may not have the


time or inclination to cook at home. They
rely on food delivery services

Urban Professionals: customers living in


urban areas where there is a high
concentration of restaurants & demand.

Food Enthusiasts: who enjoy exploring,


discover trending eateries, read reviews &
find unique dining experiences.
Markoknow
Market Analysis

The online food delivery market size


was valued at $886.1 billion in 2023
and is expected to grow at a
Compound Annual Growth rate
(CAGR) of 7.2% during 2023-2027
and a market forecast of
Global Online Food Delivery Market
$1,169.7 billion in 2027.
Share, by region , 2022 (%)
Markoknow
Competitive Analysis with Swiggy

ZOMATO SWIGGY

Business Model: a hybrid model, partnering Business Model: operates on a full-stack


with restaurants having their own delivery fleet model, it manages its entire delivery fleet.
as well as maintaining its own. Market Presence: Indian based, operates in
Market Presence: operates in more than 25 over 500 cities across India.
countries, including India. Interface: focuses on providing a
Interface: provides users with a feature-rich seamless & user-friendly experience.
app and website interface. Value Proposition: grocery delivery, Instamart
Value Proposition: Zomato Gold & loyalty & pickup-drop facility, Genie
program, Piggybank.
Business Model

Delivery charges & subscription


services for users

Revenue generation through


commission fees from partner
restaurants

Membership program: Zomato Gold


that provides benefits & discounts
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Value Proposition Delivery Partners: Flexible
earning opportunities and

Partner Restaurants: optimized routes

Increased customer reach &


efficient order management

Users: Convenience, variety


& personalized food
recommendations

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Service Description

User-friendly app & website for browsing


menus, placing orders, & tracking deliveries

Features like real-time tracking,


reviews, and ratings for enhanced
user experience

Seamless integration with


restaurant partners & delivery partners
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Technology and Innovation

Advanced algorithms for personalized


recommendations & order management

Machine learning capabilities for user


preferences and behavior analysis

Continuous technological
advancements to enhance
efficiency and user satisfaction

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Marketing and Sales Strategy

Multi-channel marketing
campaigns targeting diverse
customer segments

Partnerships with influencers, food


bloggers and popular restaurants

Loyalty programs and referral


incentives to drive user acquisition
& retention
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Go-to-Market Plan

Expansion strategy into


new cities & countries

Robust supply chain Operational considerations


management and logistics & local market adaptation
infrastructure
Financial Projections

Zomato has demonstrated strong growth potential in recent years.


It has expanded into new areas to improve its profitability by
optimizing its operations and reducing costs.

For the full year ended March 31, 2023,


Sales: ₹70,794 million compared
to ₹41,924 million a year ago.
Revenue: ₹77,609 million compared
to ₹46.87 million a year ago.

Markoknow

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