tools for producing and distributing

Lesson 1: Initiating Literacy Agency news.

Program (L.A.P.) - It is the combination or blending of old
and new media for producing and
Content: distributing information
1. Introduction to Media
2. Watch This! - Media Convergence and
Digital Convergence
3. Then & Now

INTRODUCTION TO MEDIA

Media - main means of mass communication

especially newspaper, radio, and television
regarded collectively.
- (plural) aim to communicate, filter,
shape information for specific purposes.

Media comes and broadens its range to

Medium - (singular) means channel, means, or
the fact that our daily lives have become
method.
affected by it. Our different aspects in
life such as social, physical, emotional,
Mass Media - are the technology tools or
behavioral, and even such rights we
channels of communication intended to reach a
must enjoy like education, speech,
mass audience.
communication, and justice are widely
simulated by the media. Accordingly, we
Mass Communication - the process whereby
must be aware of the FUNCTIONS OF
media organizations produce and transmit
MEDIA so we can use them responsibly
messages

THE 4 STAGES OF MEDIA

FORMS OF MEDIA
EVOLUTION

1) Print Media - the oldest form of media as it is

closest to the emergence of the printing press
- Refers to paper publications
2) Broadcast Media - uses airwaves to reach
their audience
- Includes radio and television
3) New Media - uses technologies like the
internet to distribute or exhibit content
(Manovich, 2006)
- Relied on by printed and broadcast
media as a platform to gain a wider Age Description
audience
Media Convergence - not a form of media but PREHISTORIC This is the period
AGE of human activity
an innovation
between the use
- Grant & Wilkinson 2009: It is coming (1500 BC – 1500 of the first stone
together with different equipment and AD) tools to start fires,
hunt, cut food,
 television channels, YouTube Channels,
and bury their
dead. websites, and applications to reach a wider
audience. Educational institutions offer online
INDUSTRIAL People used the classes and use online resources to aid the
AGE power of steam, teaching and learning process. Also, enrollment
developed and admissions can be done online too!
(1700s-1930s) machine tools, Government agencies, to lessen personal visits
established iron
in the offices, open online services to register, to
production and
manufacturing of apply, to renew IDs, to request documents, or to
various products pay bills or loans.
(including books
through the These are all made possible because of media
printing press). convergence.

Source: informative animation

ELECTRONIC This is when
AGE transistors were Media convergence
invented and - Is a technological phenomenon whereby
(1930s – 1980s) ushered in the the digitization of content and its
electronic age. distribution have given audiences to
People
access content on multiple platforms or
harnessed the
power of devices
transistors which
led to transistor
communication
becoming more
efficient.

NEW/DIGITAL People advanced

AGE the use of
personal - Enabled interaction between providers
(1980 - present) computers, and users
mobile devices,
- Access to any info anytime on anywhere
and wearable
technology. and diverge channels and contents
- More than a tefchonolgical shift
- alters the relationship between existing
technologies, industries, markets,
Media Convergence and Digital genres, and audiences
Convergence - Problems:
● unqualified information
Media convergence is the combination of old ● preference to lean back media (inactive
and new media. audience)
● technical faults (loading and buffering)
Corporate businesses, educational institutions, ● Difficulty in measurement
and government agencies embraced this fusion. ● Unemployment
Before, private and small businesses used flyers ● Aggravate Intellectual Property Rights
or brochures to promote their business. Now, - Future:
they can have websites, Facebook Pages, ● Advance in Technology
Instagram accounts, or even mobile applications
too! Most media companies simultaneously use
 ● Increae of me media (blurring
boundaries between producers and
users
● Large media conglomerate will emerge

Digital Convergence - convergence if digital Mass Media

tools such as computers, phones, watches, and - These are technology tools intended to
many other being combined and ready to use in reach a mass audience; primary means
one single device of communication used to reach the vast
majority of the general public.
Example: Smartphone - contains hundred of - It refers to channels of communication
functions from other devices that involve transmitting information in a
way, shape or form to large numbers of
Positive impacts: people.
● Facilitates access to diff functions
● Helpful in cases of emergencies Mass Communication
● Help save money instead of buying - This is the process whereby media
many diff devices organizations produce and transmit
● Facilitates mobility messages to large publics and the
process by which those messages are
Negative Impacts sought, used, understood, and
● In damage is done to device, more than influenced by the audience.
one function is lost - It refers to information transmitted to
● Interferes a lot with people’s work/life large segments of the population using
balance one or many different kinds of media.
● No excuse why people wont work from
home FORMS OF MEDIA
● Cause issues with family and friends
● Reinforces digital addictions (gaming 1. Print Media
and social media) - the oldest form of media as it is closest
to the emergence of the printing press
Introduction to Media - refers to paper publications
PPT - played important role for Philippines,
Media independence, Martial Law, and People
1. Source of entertainment Power Revolution
2. Outlet for escapism - Physically printed on paper
3. Source of fantasy - Ex: newspapers, magazines, posters
4. Springboard for imagination
📌 In Philippine History, The Propaganda
Medium (singular) - channel, means, method Movement put up its own newspaper called La
Media (plural) - communicate, filter and shape Solidaridad. The reformists fondly called it their
information for specific purposes official organ which came out once every two
weeks. The first issue saw print was published
Media generally defined, is, “the main means of on November 15, 1895.
mass communication especially newspaper,
radio, and television regarded collectively; the 2. Broadcast Media
reporters, journalists, etc., working for - includes radio and television
organizations engaged in such communication. - uses airwaves to reach their audience
 - Provides valuable information to inform communicate with each other and make
and educate informed decisions.
- Ex: Reality shows, Advertisements, - Ex: weather report, price change report,
Daily News promo report

📌 In 1953, the Philippines’ first TV broadcast

2. Media facilitate informed debates
between diverse social actors.
channel was DZAQ-TV owned by Antonio - Ex: Presidential debate
Quirino and operated from 6pm to 10pm daily,
and can only reach within 50-mile radius. 3. Media provides us with much of what we
learn about the world beyond our
3. New Media immediate experience.
- uses technologies like the Internet to - Ex: news about Covid-19
distribute or exhibit content (Manovich,
2006) 4. Media are means by which a society
- relied on by printed and broadcast learns about itself and builds a sense of
media as a platform to gain wider community.
audience 5. Media function as a watchdog of the
- We can access almost anything through government in all its forms promoting
new media transparency in public life and public

📌 On March 29, 1994, the Philippines’ first

scrutiny of those with power through
exposing corruption, maladministration,
ever internet connection was established by and corporate wrong-doing.
Benjie Tan situated at Makati city at a PLDT 6. Media are essential facilitators of
network center. democratic processes and one of the
guarantors of free and fair elections.
Media Convergence 7. Media are a vehicle for cultural
- Coming together of different equipment expression and cultural cohesion within
and tools for producing and distributing and between nations.
news (Grant and Wilkinson, 2009) - Ex: local films and soap operas
- Blending of the media, 8. Media function as an advocate and
telecommunications, and computer social actor in its own right while
industries respecting pluralistic values.
- Combining old and new media
- Joining together of different media You use media when you want to hear shows, or
sources see popular songs, or watch your favorite
- Blending of the media, shows, or see the latest events.
telecommunications, and computer
industries EVOLUTION OF MEDIA

📌 A TV show using online voting for

competition; posting clips of performance to
Age Description
promote the succeeding episodes.
PREHISTORIC AGE 1) Discovery of fire
FUNCTIONS OF MEDIA 2) Developed paper
(1500 BC – 1500 AD) from plants
1. Media act as channels of information 3) forged weapon/
and knowledge through which citizens equipment through
stone, bronze,
 copper, and iron devices, and
4) between the use wearable
of the first stone technology.
tools to start fires, 2) Internet paved
hunt, cut food, and the way for faster
bury their dead. communication and
creation of the
social network
INDUSTRIAL AGE 1) use of power of 3) voice, image,
steam sound and data are
(1700s-1930s) 2) developed digitized.
machine tools
3) established iron
production
4) manufacturing of
various products
(including books
through the printing
press).
5) encompasses the
changes in
economic and
social organization
characterized chiefly
by the replacement of
hand tools with
power-driven
machines like power
loom and the steam
engine

ELECTRONIC AGE 1) harnessed power

of electricity
(1930s – 1980s) 2) ; which led to
electrical
telegraphy,
electrical circuits
and the early large
scale computers.
3) long distance
communication
became possible
4) invention of
transistors
5) ; harnessed the
power of the
transistor that led to
the transistor
communication
becoming more
efficient.

NEW/DIGITAL AGE 1) advanced the use

of personal
(1980 - present) computers, mobile