PURPOSIVE

COMMUNICATION
LESSON 1: ETHICS IN
COMMUNICATION COMMUNCATION
PRINCIPLES AND ETHICS Effective Communication is Ethical Communication

Communication is ethical only when it is genuine, open

Communication is an ART OF CREATING cooperative and sensitive to one's cultural and social
AND SHARING IDEAS FOR A SPECIFIC PURPOSE.
beliefs. If there is an intent to conceal the truth, or brings
It is done effectively when information is transmitted
damage to any organization, group or individual person,
without changing both the CONTENT and CONTEXT of
communication is considered unethical.
the message.
Semiotics is an investigation into how meaning is
FORMS OF COMMUNICATION
created and how meaning is communicated. Its origin
• Verbal Communication - use of language lie in the academic study of how signs and symbols
sounds, tone of voice. (visual and linguistic) create meaning.
• Non-Verbal Communication - body language, HOW PAST EXPERIENCES AND PREJUDICES
facial expressions, posture, etc. AFFECT COMMUNICATION
• Written Communication – journals, emails,
blogs, text messages, etc. PAST EXPERIENCES inevitably affect people's
• Visual Communication – signs, Symbols, communication styles in the future. When their audience
pictures, graphics, emojis, etc. responded positively to their message, chances of them
repeating the same style are relatively high. However,
AUDIENCE ANALYSIS - It refers to anyone who is when they were turned down or given negative
expected to receive the message you are sending. feedback. This will definitely influence how they deliver
Knowing the audience, understanding their level of how the message next time.
they need to receive the information. An effective
communicator has the skill to adjust all other elements PREJUDICES happen when people take their past
of communication, such as word registers, tone, and experiences and make certain assumptions that the
expression. same experience will happen with the same people,
given the same context. Effective communicators
COMMUNICATION BARRIERS should avoid prejudice because it influences the
communication even before it begins.
• Physical Noise - (e.g. cars passing by,
someone pounding on the table) SHOWING COMMITMENT AND INTEREST
• Psychological Issues - (e.g. upset stomach)
• Cultural Differences A key component of ethical communication is showing
• Differences in perspectives commitment in the communicative situation. Being
• Varying Levels of expectations and committed means giving sufficient time and
resources to any discussion or conversations and
experiences
being open about any issue that may arise.
• Communication Styles
Commitment also involves volunteering important
information, even it puts a person's own short -term
PRINCIPLES OF EFFECTIVE COMMUNICATION
interests at risk, as long as it is for the benefit of the
• Clarity majority especially in the long run.
• Conciseness
“NAVAL LANGUAGE” OR BELLY BUTTON
• Organization PHYSIQUE
• Empathy
• Completeness Body language maybe enhanced through the "Belly
• Flexibility Button Psyche" or the belly button rule, which is
believed to communicate interest while engaging in
face-to-face communication.
COMMUNICATION AND GLOBALIZATION
Dr.Albert Mehrabian, professor of Psychology at UCLA
Multiculturalists - those who engaged with and said that the belly button role is the most important
respectful of people of different cultures. These are not indicator of reading a person's intention.
necessarily people from other countries all the time
since our country may have varying subcultures among
its general society.
 •
LESSON 2: INDIGENIZED DIALECT - These are spoken
mainly as a second language in former colonies
with multilingual populations. A classic
LOCAL AND GLOBAL example is Singlish (Singaporean English).

COMMUNICATION IN CONYO LANGUAGE

MULTICULTIRAL SETTINGS The Filipino language is widely spoken in the

Philippines, but there are a variety of languages across
Communication Styles in Various Contexts the archipelago. These may be native to a particular
area, depending on the island group. In some cases, a
Communication styles refer to the choices group of slang words and phrases emerged from daily
people make and the strategies or tools they use in the conversations and gave birth to a new type of language,
process of communication. Each person has unique such as conyo.
style of communicating, which may depend not only on
his/her linguistic ability but also on his/her cultural and The word conyo often refers to a language where
social context. people speak Taglish — combination of the English
and Filipino languages — in a fussy way. Using this
The Communication Matrix was developed by Dr. language may also exhibit that speakers have limited
Eileen M. Russo showing four different communication knowledge of either language and have to code-switch.
styles categorized further into two different dimensions
(level of assertiveness and level of expressiveness). It has become more than a language, as the term has
been used to describe people as conyo, since these
BASIC COMMUNICATION STYLES people (who are often wealthy or social climbers) speak
this language.
SPIRITED - high expressiveness + high assertiveness
LANGUAGE REGISTERS
CONSIDERATE - high expressiveness + low
assertiveness It is characterized by the way a speaker uses a
language differently in different social circumstances.
DIRECT - low expressiveness + high assertiveness
These are determined by such factors as social
SYSTEMATIC - low expressiveness + low atmosphere, purpose of communication, audience, and
assertiveness the general context of the discourse.

VARIETIES AND REGISTER OF SPOKEN AND • FORMAL - These registers are used in
WRITTEN LANGUANGES professional, academic or legal settings where
communication is expected to be respectful,
Language Varieties refers to the different variants of uninterrupted, and restrained to specific rules.
language that can be sufficiently delimited from one • CASUAL - These registers are used when
another in terms of social, historical, or geographical communicating with friends, close
factors, thus forming clusters. These are also called acquaintances, colleagues, and family
'lects’. members.
• PIDGIN - it refers to a new language that • INTIMATE - They are reserved for special
develops into situations where speakers of occasions, usually between only two people
different languages need to communicate but and often in private.
do not share a common language. • FROZEN - It refers to historic language that is
• CREOLE - it is a pidgin that becomes the first intended to remain unchanged.
language of the children, or the mother tongue • CONSULTATIVE - It is used in conversations
of a certain community. Examples are the when people are speaking with someone who
Gullah and Patwa, a creole in Jamaica. has specialized knowledge or is offering advice.
Philippine Creole Spanish (Chabacano). Tone is often respectful, such as the use of
• REGIONAL DIALECT - it is not a language that honorifics or courtesy titles.
is not distinct from a national language, but Improving one’s ability in Communicating in a
rather a variety of a language spoken in a Multicultural Settings
particular area of the country.
1. Refrain from forming expectations based solely on
Examples are: Waray, Cebuano your culture.
• MINORITY DIALECT - This is a variety used as 2. Remove personal biases or any stereotypes that
may impede understanding.
a marker of identity, usually alongside a
3. Make a personal commitment to develop
standard variety, by the members of a particular
communication skills appropriate in multicultural
minority ethnic group. Examples are: Sinama
settings.
of Badjao in the Philippines and the London-
Jamaican variety in Britain.