BALAJI WAFERS PVT.

LTD,

A
PROJECT REPORT
ON
“BALAJI WAFERS PVT. LTD.”
IS SUBMITTED TO
(COLLEGE CODE: 385)
GOVERNMENT B.B.A COLLEGE (SELF-FINANCED)
(AFFILIATED TO GUJARAT UNIVERSITY)
TOWARDS THE PARTIAL FULFILMENT OF THE AWARD
FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
OFFERED BY
GUJARAT UNIVERSITY
UNDER THE GUIDENCE OF
PROF. HIRAL PATEL
SUBMITTED BY:
NAME: AMARELIYA ARYAN NIKHILBHAI
ROLL NO: 3002
YEAR: 2022-2023

1
 BALAJI WAFERS PVT. LTD,

PREFACE

This Project Report has been prepared in partial fulfilment of the requirement for
the Subject: Practical Studies of the program B.B.A. (Sem. II) in the academic year
2022-2023.

For preparing the Project Report, we visited the Manufacturing Company, to avail
the necessary information. The blend of learning and knowledge acquired during
the visit to the company is presented in this Project Report.

The rationale behind visiting the manufacturing company and preparing the Project
Report is to study the production basics, and its areas like the marketing
department, services, human resource department, and financial department.

2
 BALAJI WAFERS PVT. LTD,

ACKNOWLEDGEMENT

I wish to express my gratitude to Gujarat University for giving me an opportunity

to be a part of such kind of learning experience, which will surely enhance my
knowledge and skills.

I am grateful to Prof. Hiral Patel for their valuable guidance and cooperation
during the course of the project.

She provided me with assistance and support whenever needed which has been
instrumental in the completion of the project The project has been a great
experience, an

the learning, and exposure, I got through this project were immense and will surely
help in my future pursuits.

I would like to give my heartfelt thanks to my parents who always gave me moral
support

Name of the Student :- AMARELIYA ARYAN NIKHILBHAI

Signature of Student :-

Date :-

3
 BALAJI WAFERS PVT. LTD,

PROJECT COMPLETION CERTIFICATE

This is to certify that Mr. AMARELIYA ARYAN NIKHILBHAI

student of Bachelor of Business Administration studying in First Year
B.B.A (Semester: II), has carried out the project work as per the syllabus
of Gujarat University. He prepared this annual project entitled "Balaji
Wafers Pvt. Ltd.".
The guidance and contribution of Prof. Hiral Patel in making this report
during the academic year 2022-2023 is highly appreciated.
To the best of my knowledge, the details presented by him are original
in nature and have not been copied from any other source.

Prof. Hiral Patel Prof. Ishwar Rathod Dr. Yogesh Yadav

(Project Guide) (Co-ordinator) (Principal)
Government B.B.A. College Government B.B.A. College Government B.B.A. College
(Self-finance) (Self-finance) (Self-finance)

4
 BALAJI WAFERS PVT. LTD,

Sr. Number Content Page Number

1 Section: 1 company profile
1.1 Introduction 8
1.2 Company Profile 9
1.3 Brief history 10
1.4 Vision & Mission 12
1.5 Form of organization 13
1.6 Organisation structure and chart 14
1.8 Awards and Achievements 15
2 Section: 2 Productions
2.1 Introduction 17
2.1.1 Product Planning
2.2 Products 18
2.3 Products List 19
2.4 Production Process 20
2.7 Process of Balaji Wafers PVT.LTD 21
2.8 Production Capacity 22
2.9 Plan Layout 23
2.10 Raw Material 24
2.11 Way To Handle 25
3 Section: 3 Marketing
3.1 Product Planning 27
3.1.1 Product Lifecycle
3.2 Price Policy 28
3.2.1 Promotion mix
3.3 Channel of Distribution 29
3.4 Marketing Segmentation 30
Competitors
4 Section: 4 Human resources
4.1 Introduction 31
4.1.1 Organizational Structure
4.2 No. of Employees 33
4.2.1 Recruitment and Selection
4.3 Induction and Placement 34
4.3.1 Training & Development

5
 BALAJI WAFERS PVT. LTD,

4.4 Benefits & Services of Employees 35

4.4.1 Promotion & Transfer
4.5 Time Keeping System 36
4.5.1 Job Analysis
4.6 Product Policy 37
4.6.1 Pricing Policy
4.6.2 Distribution Channel
5 Section: 5 Finance
5.1 Introduction 39
5.2 Investment in the organization 40
5.3 Sources of funds 41
5.4 Last 3 years‟ sales turnover 42
Conclusion 43
Bibliography 44

6
 BALAJI WAFERS PVT. LTD,

SECTION: - 1
COMPANY PROFILE

7
 BALAJI WAFERS PVT. LTD,

INTRODUCTION

THE BALAJI WAFERS COMPANY

 WHY THE BALAJI WAFERS NAME WAS GIVEN?
Balaji, in Hinduism, represents the vigraha Hanumanji or Bajrangbali. One might wonder
why Co-Founder and Managing Director Chandubhai Virani picked the name for one of
India‟s most successful snack companies, Balaji Wafers.

Balaji Wafers

 TYPE : Private limited.

 TRADED AS : Balaji Wafers Pvt. Ltd.
 INDUSTRY : Food products
 FOUNDED : 1974
 FOUNDER : Chandubhai Virani
 HEDQUATER : Rajkot, Gujarat, India
 KEY PEOPLE : Bhikhubhai Virani, Chandubhai Virani, Kanubhai Virani
 PRODUCT : Potato chips, Namkeen
 REVENUE : ₹4,000 crore (US$500 million) (2021)
 NO. OF EMPLOYEES : 5000
 WEBSITE : https://www.balajiwafers.com/

8
 BALAJI WAFERS PVT. LTD,

COMPANY PROFILE
NAME : BALAJI WAFERS PVT.LTD.

ADDRESS : Vajdi [Vad],

Kalawad road,

Rajkot,

Tal.Lodhika

Gujarat [India]

FORM OF ORG’n : Limited Equity.

SIZE OF UNIT : Medium Scale Industry.

TOTAL AREA : 85000 Sq.m

BANKERS : Corporation and SBI

PHONE NUMBER : 0281- 2782755

0281 -2783756

0281-2783789

FAX : +91 281 2783747

ACCOUNTING YEAR : 1st April To 31st March.

EMAIL : contact@balajiwafers.com

WORKING TIME : 8:00 a.m. To 5:00 p.m.

LUNCH TIME : 12:00 a.m. To 1:00 p.m.

WEEKLY OFF : Sunday

WEBSITE : https://www.balajiwafers.com/

FACEBOOK AACOUNT : https://www.facebook.com/BalajiWafers/

INSTAGRAM ACCOUNT : https://www.instagram.com/balajiwafers/?hl=en

YOUTUBE :
https://www.youtube.com/channel/UCgHR0Z13AKo4BAlCN_hTgVw

TWITTER : https://twitter.com/balaji_wafers

9
 BALAJI WAFERS PVT. LTD,

COMPANY HISTORY

 The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai
and Kanubhai migrated from a small Village Dhun Dhoraji, Kalavad Taluka, Jamnagar
district of Gujarat. Their father Popatbhai Virani was a farmer, who sold ancestral
agriculture land and gave ₹20,000 (US$250) to them to venture into business.[citation
needed]
 The Viranis invested in farm equipment but could not succeed and lost the money.
Kakubhai and his brothers started a wafer business from a canteen of a cinema hall in
Rajkot in 1974. Until 1989, the wafers were produced at the Viranis' house and
distributed in and around Rajkot city.
 In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot)
with a new concept of making potato chips. The main benefit they got is the readymade
infrastructure availability due to which their cost was reduced to a large extent. They
operated there for around 22 years.
 Balaji Wafers then set up a fully automatic plant near Metoda G.I.D.C. which is in the
area of the village Vajdi, outside the town of Rajkot.
 The brothers came to Rajkot looking for a job. They landed one in the canteen of Astron
Cinema. They were loyal and determined. Soon they were asked to run the canteen.
 The Viranis started making wafers on their own. They even came up with the name
„Balaji‟ to sell their wafers and sandwiches in the canteen.
 They distributed wafers to a few nearby retailers. The scale was small but their dreams,
pretty big. Took a loan to setup a semi-automated plant in Rajkot. The aim was to
improve several aspects of the product, mainly quality and hygiene.
 Became a private limited company. Set up a fully automated manufacturing plant.
Extended the line of products to namkeen and other snacks.

10
 BALAJI WAFERS PVT. LTD,

 Launched a new state-of-the-art manufacturing plant in Rajkot, which was the largest in
the country back then. Went on to build fully automated plants for namkeen and other
snacks. Also widened the distribution network to other states.

 Set up a plant in Valsad, one of the biggest in Asia at that point. Also built
manufacturing units for namkeen and other snacks in the same region to match
increasing demands from other states.
 Set up a hi-tech plant in Indore to serve the northern and western parts of the country.
The Company has 65+ products range and 150+ SKUs. Our strong presence in the
remotest of the areas to sprawling cities is made possible through ever-expanding
powerful distribution network consisting of 1225+ dealers. Balaji aims to provide a
quality snacking experience at the most affordable price to people across all age
groups.

11
 BALAJI WAFERS PVT. LTD,

MISSION

 The company aims to a 'value for money product', accessible to consumers all across the
country. To accomplish this, the company is seeking to strategically develop a strong
and credible distribution network, C&F agents, dealers and retailers.

VISION

 The Company's Vision, shared by the brothers and the young is to grow into a global
giant using modern methods and techniques. The key drivers in this journey of growth
will continue to be the age-old traditions of Trust and Quality, without any compromise.

VALUES

 Innovating new production techniques to amplify our services, maintaining our integrity
in the market and excelling in all the sectors we set our foot in, is our core set of values.
We abide by them and aim to continue our legacy with the same.
12
 BALAJI WAFERS PVT. LTD,

FORM OF ORGANIZATION & SIZE

(A.) Form of Organization:-

Every business has a different form organization that is mainly depending on investment
and registration of the particular company.

There are four types of organization that are as under:

1. Sole - proprietorship

2. Partnership

3. Public Company

4. Private Company

5. Co-Operative Society

Here, Balaji Wafers Pvt. Ltd. Is private company and follows each and every rules &
regulations of the companies Act 1956.

(B.) Form of Size:-

Form the financial point of view mostly three types of company exists in India. They as
under:

1. Small Scale Size

2. Medium Scale Size

3. Large Scale Size

1. All industrial units whose capital investment on plant and machinery is up to Rs.3crores
of rupees are known as small-scale industries.
2. All the industrial units with the capital investment of more than Rs.3crores and up to
about Rs.100crores are classified as medium-scale industries.
3. Where the capital requirement to start an industrial unit is enormous and where labour
laws are applicable, it is known as large-scale industries.

In case of Balaji Wafers Pvt. Ltd., it is a medium-scale industry because its initial investment is
started with Rs.30crores.

13
 BALAJI WAFERS PVT. LTD,

ORGANIZATIONAL STRUCTURE

CHAIRMAN

MANAGING
DIRECTORS

DIRECTORS

TECHNCAL MARKETING
R & D DIR.
DIRECTOR DIRECTOR

GENRAL
MANAGER

MARKETING PRODUCTION FINANCE PERSONNEL

AREA SERCH MAN. SUPERVISOR C.A. GM & MD

SALESMAN WORKER ACCOUNATNAT

CLERK

 Organization structure is a basic frame work of company management. It is the pattern in

which various parts of the company are interconnected.
 In BALAJI WAFERS PVT LTD. There is a line type of organization in which
responsibility flow upward and authorities flow downward and upward.
 The following is the organizational of BALAJI WAFERS PVT LTD.

14
 BALAJI WAFERS PVT. LTD,

AWARDS AND ACHIEVEMENTS.

Shri Chandubhai Virani, MD - Balaji Wafers has won the 18th EY Entrepreneur of the
Year Award in the Consumer Products & Retail Category. The awards were presented in the
presence of over 400 guests including eminent business leaders & senior government
functionaries.

People's love is the most memorable achievements. Truly, that helped BALAJI group
them to reach its fame across the globe. Apart from this, economic time recognized balaji group
as “SULTAN OF WAFERS” and international magazine i.e. Asia pacific food online published
a special article with „CHIP OFF THE OLD BLOCL‟ tag. Balaji group is also a member of
snacks food association. Balaji group believes in sheer performances which win accolades of
people and media at same time.

15
 BALAJI WAFERS PVT. LTD,

SECTION: - 2
PRODUCTION

16
 BALAJI WAFERS PVT. LTD,

INTRODUCTION
 Production plays a very important role in all the activities of company management. This
is the first step of the company management. All the business activities revolve around
the production process. The production activity is nothing but the step by step conversion
of one form of material into another chemically or mechanically. The basic inputs of the
mine, farm, sea and forest are used as raw material on which the processing is done to
create the output. Production is an activity through which the form utility is either created
or enhanced.
 Production management is a process of planning, organizing, directing and controlling
the activities of production function. Production function is the conversion of raw
material into finished goods. Production management is concerned with those processes
which convert the inputs into outputs. The inputs are various resources like raw materials
and the outputs are goods and services.
 In BALAJI WAFERS PVT LTD, production department is looked after by Mr.M.P.Patel
(Director).
 The company is producing 2 types of products i.e. Wafers and namkeen.
 Balaji Wafers Private Limited is a medium scale company producing wafers and
namkeens. The company has a good brand name in Gujarat, Maharashtra, Madhya
Pradesh, Goa and Rajasthan. It has 90% market share of wafers and 70%market share of
namkeens in Gujarat.

PRODUCT PLANNING
 A product planning is a company plan for marketing its products. Product planning
means planning for the product that is to decide what type of products to be produced or
what need or requirements the product should satisfy.
 In balaji wafers product planning is done very carefully. They first contact dealers and
ask for the demand of product in the market & new demand of customers then they
prepare few samples and give to dealers. As per the suggestion and taste of customers,
they manufacture the new product.

17
BALAJI WAFERS PVT. LTD,

PRODUCTS

18
 BALAJI WAFERS PVT. LTD,

PRODUCTS LIST

NAMKEEN WAFERS WESTERN SNACKS

YUMSTIX STACK UP – SIZZLING GIPPI NOODLES
CHILLI
PUNJABI TADKA STACK UP SALTED MOON CRUNCHIES –
MASALA
SAGO BALLS WAFERS – SIMPLY SALTED FLAMIN HOT NACHOS
KHATA MITHA MIX WAFERS – MASALA MASTI TOMATO SALSA NACHOS
TIKHA MITHA MIX WAFERS – TOMATO TWIST CHEESE CHILLI NACHOS
MITHA FARALI CHIWDA WAFERS – CHAAT CHASKA FUNNE – SPICY PUNCH
FARALI CHEVDO WAFERS – CREAM & ONION SCOOPITOS
CHANA JOR GARAM PERI PERI WAFERS POPRINGS – YUMMY
CHEESE
BHEL MIX WAFERS – PIZZY MASALA POPRINGS – MASALA
MUNG DAL CRUNCHEX – SIMPLY WHEELOS – MASALA
SALTED
CHANA DAL CRUNCHEX – CHILLI TADKA CP – FLAMIN‟ HOT
MASALA PEAS RUMBLES – PUDINA TWIST CP – CHINESE CHASKA
SHING BHUJIA BANANA WAFERS – CP – TANGY TOMATO
MASALA
NIMBU S.B. BANANA WAFERS – MARI CP – MASALA MASTI
SALTED PEANUTS
MASALA SHING
ALOO SEV
CLASSIC SEV
BHUJIA SEV
GATHIYA
RATLAMI SEV
SEV MURMURA
MASALA SEV MURMURA

19
 BALAJI WAFERS PVT. LTD,

PRODUCTION PROCESS

 The operations function essentially is a transformation process that accepts the inputs,
and gives the outputs after adding value to the inputs. The transformation process is
expected to generate an output. The transformation process is expected to generate an
output described by market and this it should do in the most efficient way. Production
process has to adopt itself to number of changing factors like capacity, lead-time, flexible
trade-offs between material, labour and capital, trade-offs between volume and variety,
etc. we cannot have the best process, it could only be the most acceptable process, given
the different trade-offs.
 In BALAJI WAFERS PVT. LTD., production process is a well – planned process. In
contains all that important stages, which is required to make a product well, accepted in
the market.
 The well – planned production process of BALAJI WAFERS PVT. LTD. is as follows:-

1. The first of production process begins on receiving the order from the dealer.
2. Potatoes are placed on electric channel and washed properly.
3. After washing, they are brought for pilling purpose to the peeling machine.
4. Once they are washed and finely peeled they are passed through a belt where labours
remove off the spoiled potatoes.
5. After washing and peeling, they sent for cutting. There are different shapes in cutting
machine; these shapes are arranged according to the need.
6. After washing, they are again sent for washing and after that for frying purpose.
7. Once frying gets over again inspection is done to remove the broken pieces of wafers.
8. Once this process ends chips are placed in Spicer drum and necessary spices are added to
it. And then at last they are packed and dispatched.

20
 BALAJI WAFERS PVT. LTD,

PROCESS LAYOUT OF BALAJI WAFERS PVT.LTD.

RAW MATERIAL

WASHING

PEELING

INSPECTION

CUTTING

WASHING

FRYING

INSPECTION

ADDING SPICES

DISPATCH

21
 BALAJI WAFERS PVT. LTD,

PRODUCTION CAPACITY

 Rajkot-based Balaji Wafers Private Limited is in process of increasing its production

capacity of its plant in Rajkot.
 For this, the company is setting up two new production lines which is expected to raise it
production capacity by nearly 50 percent. The company also has a plant in Valsad district
in South Gujarat.
 “We are going to increase production capacity at Rajkot plant. Work on two new
production lines is going on for the last two months. New production lines will be
functional from next month,” said Keyur Virani, director, Balaji Wafers Private Limited.
 The new production lines will manufacture wafers and other snacks. Balaji is also
planning to launch new flavours in the market in coming days.
 Virani said, “The expenditure for the two new production lines would be about Rs 80-100
crore. We started investment for this project last year and the fund for this was managed
from internal accruals.”
 Production capacity of the new production lines, which would be fully automatic, will be
around 5,000 kg per hour.
 Currently, the production capacity of Rajkot plant is 8,000-10,000 kg per hour in which
the company produces multi-flavoured wafers, chana dal, mung dal and 25 other snacks.
 The company shelved its July 2013 plans to sell 15 per cent stake to private equity funds
for future expansions and is now readying for initial public offering (IPO) to raise fund
for its future plans.
 “We are preparing to come up with an IPO to raise funds for our future expansions. The
company plans to offer not more than 10 per cent equity shares of the company,”
confirmed Virani.
 Balaji Wafers enjoys around 65 percent market share in western Indian snacks market
and is present in Gujarat, Maharashtra, Goa, Rajasthan and some parts of Madhya
Pradesh. Its current turnover exceeds Rs 1,200 crore and the company expects 25-30
percent growth in 2014-15.

22
 BALAJI WAFERS PVT. LTD,

PLAN LAYOUT

 Major snack makers like Haldiram, Bikaji and Lays (Pepsico) are in for a stiff
competition as Rajkot-based snack maker Balaji Wafers Private Limited plans to enter
south and north Indian markets and set up manufacturing units there with estimated
investment of Rs 200 crore in the next two years.
 "We are now planning to enter north and south India market within next two years and
for that we are looking for strategic partnership with local players", said Keyur Virani,
director of Balaji Wafers. "We are searching land to set up our manufacturing plant in
Uttaranchal and Madhya Pradesh. Moreover, company is also considering to set up
production facility at Hyderabad in south India," he said, adding that they would be
investing Rs 200 crore to set up manufacturing units.
 According to Virani size of organized snacks market was about Rs 8,000 crore while
unorganised market was around Rs 10,000-12,000 crore in India.
 Balaji Wafers is having about 65 percent market share in western Indian snack market.
Company is present in Gujarat, Maharashtra, Goa, Rajasthan and some parts of Madhya
Pradesh. It has turnover of over Rs 1,000 crore and is expecting 25-30 percent growth in
2013-14.
 "As Indian snack market is huge with major portion still unorganized, players like us
have very good potential to grow in new areas. Our direct competition will be with
Haldiram and Bikaji in north India while in south India we will have to compete with
national players like Lays," Virani said
 The company also recently doubled its production capacity at its Valsad plant in south
Gujarat in line with its strategy to expand beyond west India.
 "We had invested about Rs 50 crore in Valsad plant and our production capacity has been
doubled compare to Rajkot plant mainly for wafers. It is India's largest production line,"
claimed Virani.
 Rajkot plant produces 1,200 kg potato wafers per hour while in Valsad plant production
capacity is around 2,500 kg per hours.

23
 BALAJI WAFERS PVT. LTD,

RAW MATERIAL
Raw material is the most basic requirement for producing any products. The
selection of raw material should be proper. The quality of raw material should be perfectly
checked because the quality of raw materials directly affects the quality of final product depends
on the type and quality of raw materials used.
BALAJI WAFERS PVT. LTD. produces various products like wafers and
namkeens. It is very important for the company to use appropriate raw materials.
BALAJI WAFERS PVT. LTD. Uses following material for the production of
various products. They are:-
1. Potato

2. Different dals

3. Peanuts

4. Banana

5. Chili powder

6. Sugar

7. Salt

8. Edible oil

9. Tomato

10. Other spices

The raw materials are supplied to BALAJI WAFERS PVT.LTD.., by following

suppliers:-
1. LA CAST METAL COMPANY LTD.

2. KVR BMC AUTO LTD.

3. KVR BNC PISTONS LTD.

24
 BALAJI WAFERS PVT. LTD,

WAY TO HANDLE INDUSTRIAL WASTE

Gujarat's Balaji Wafers is setting up a plant to produce biogas from potato waste. Balaji
Wafers, a Rajkot-based company, which enjoys a 70 per cent market share in potato wafers in
Gujarat, is setting up the processing unit over 35 acres in Valsad with an investment of Rs 100
crore.

The biogas plant will have a capacity to produce 300 cubic MT biogas, said Keyurbhai
Virani, director (R&D), Balaji Wafers.

Virani claimed that Balaji was the first company in the country to start biogas production
from potato waste. "We are investing Rs 1.5 crore to set up the biogas plant," he said.

Balaji produces around 100 cubic meter gas out of waste water at its Rajkot plant. After
Valsad, a similar technology to produce biogas out of potato waste will be installed at Rajkot
unit.

The company's present unit in Rajkot has a capacity of 1,200 kg wafers an hour.

The upcoming Valsad plant will have a capacity of 2,200 kg wafers an hour.

25
 BALAJI WAFERS PVT. LTD,

SECTION: - 3
MARKETING

26
 BALAJI WAFERS PVT. LTD,

PRODUCT PLANNING

 A product planning is a company plan for marketing its products. Product planning
means planning for the product that is to decide what type of products to be produced or
what need or requirements the product should satisfy.

 In balaji wafers product planning is done very carefully. They first contact dealers and
ask for the demand of product in the market & new demand of customers then they
prepare few samples and give to dealers. As per the suggestion and taste of customers,
they manufacture the new product.

PRODUCT LIFECYCLE

The product life cycle concept derives from the fact that a products sales volume
and sales revenue follow a typical pattern of 5 phase cycle.

1. Introduction

2. Growth

3. Maturity

4. Saturation

5. Decline and obsolescence

In BALAJI WAFERS, its product also has its lifecycle. They introduced their
products then it grew very fast and reached maturity where they started earning profits when the
product reaches the saturation stage it introduces some new feature in product so it doesn‟t reach
decline and obsolescence stage.

27
 BALAJI WAFERS PVT. LTD,

PRICING POLICY

 Pricing decisions have strategic importance enterprise. Pricing governs the very
flexibility of any marketing programs because it‟s the only element in a marketing mix
accounting for demand and sales revenue. Other element in a marketing mix accounting
for demand and sales revenue. Other elements cost factors. Price is the only variable
factor determining into prominence in many pricing decisions. We now come to the most
absorbing question of pricing.
 In BALAJI WAFERS PVT LTD. There proper process in deciding the price of any
product.
 Before deciding the price of any product the company has to consider many factors. The
company has to see various factors like raw material rates, cost of the die prepared to
produce the product, number of components involved in the product, etc..
 After considering all these factors the company decides a competitive price, which will
help them to compete with the competitors.

PROMOTION MIX

 Promotion is the process of marketing communication to inform, persuade, remind and

influence consumers or users in favor of your product or service.
 Promotion is a form of communication with an additional element of persuasion to accept
ideas, products and services and hence persuasion communication becomes the heart of
promotion. In essence, promotion is the spark plug of our marketing mix and an
important marketing strategy. People must know that right product at the right price is
available at the right time. It is said in a competitive market without promotion nothing
can be sold.
 In BALAJI WAFERS PVT. LTD.; undertakes promotional activities not on very large
scale basis. BALAJI WAFERS PVT. LTD.; also does its promotion through their
website, product catalogue, gift, price discounts, etc.

28
 BALAJI WAFERS PVT. LTD,

CHANNEL OF DISTRIBUTION
 Channel of distribution can be defined as “The marketing process in which the good and
services are transferred from producers to consumers.
 Distribution means to distribute, or spread in the field of marketing. Channel of
distribution indicates roots or pathways through which goods or services flows from
producers to consumers. The entire function of getting foods into the hands of the
customers is often referred to as distribution. The middle man engaged in moving goods
from the place of production to the place of consumption goods are moved to the desired
place through the channel. In other words, the root by which goods move from the place
of consumption is termed as channel of distribution.
 Channel of distribution of BALAJI WAFERS PVT. LTD. are as follows:-

DEALER

WHOLESELLER

RETAILER

CONSUMER

29
 BALAJI WAFERS PVT. LTD,

MARKETING SEGMENTATION
 Thus, in order to facilitate the marketing of is product the marketing manager, sub divides
a market into homogenous sub set of customers having common in one set so that
customers may be served better with district marketing mix. Such selection of sub sets as
homogenous group is called market segmentation.
 This company has done segmentation of market very systematically.

A. PRODUCT WISE:

 This firms producers domestic products like deep well and diesel engines which depends
on demand of people.

B. GEOGRAPHICAL:

 Geographical segmentation calls for dividing market in state region, country etc. here
division is done as:

1. Saurashtra i.e. Local market.

2. National market.

3. International market.

In balaji wafers market segmentation is done on the basis of geographical and product basis.

COMPETITORS
 Today world is full of competitions. It is very difficult to survive in this competitive
world. To survive in this competitive world, the company should try to satisfy the needs
of the consumers by providing Good and services at reasonable cost. The company can‟t
compromise with its quality of goods.
 As there is competition in the market it is very important for the company to satisfy its
consumer to the fullest and to live up to their expectations.
 BALAJI WAFERS PVT. LTD; also has many competitions in the market. Competitors of
BALAJI WAFERS PVT. LTD.,. Are as follows:
LAYS

30
 BALAJI WAFERS PVT. LTD,

SECTION: - 4
HUMAN RESOURCES

31
 BALAJI WAFERS PVT. LTD,

INTRODUCTION

 If we look at the world management it can be divided into “MANAGE-MEN-T‟. If the

word „tactfully‟ substituted for „T‟ then the word management would read “MANAGE-
MEN –TACTFULLY”. Thus the word itself suggests the most important aspect of
management, namely, of managing men and human beings in a particular manner,
namely, tactfully.
 Although in one sense everyone in an organization is concerned with the personnel
function, in case of larger organization a special dept. is segregated to help the line
management to secure the optimum use of personnel dept. performing an advisory or a
staff function. The personnel department helps management in securing, using, and
development appropriate, manpower to achieve the organizational objective.
 The objective of personnel management can therefore be briefly described as follows :
1. To attract and secure appropriate people capable performing effectively the
organization‟s specified tasks.
2. To utilize the human resource effectively.
3. To generate maximum individual development of the people within the
organization.

ORGANIZATIONAL STRUCTURE

 Organization is group of people working together co- operating under “authority”

towards achieving benefits for the participants and organization itself. Every organization
has its goals and objectives.
 In balaji wafers there does not exist any separate personnel department for achievement
of goals. This entire task is handled by general manager and managing director itself.
Any kind of complaints or grievances are directly solved by them.

32
 BALAJI WAFERS PVT. LTD,

NO. OF EMPLOYEES

 However, the big the organization may be but its employees are its real strength.
Employees are one of the important resources of any organization.
 The no. of employees matters a lot in the performance of the organization. The number of
employees should be proportionate to the size of the organization. Any increase or
decrease in the number of employees would cause a problem in the fu8ctioning of the
organization.
 In BALAJI WAFERS PVT. LTD. The number of the employees is as follows:

DETAILS NO. OF EMPLOYEES

Office Staff 24
Supervisors & Inspectors 29
Engineers 06
Supporting staff 15
Total 74

RECRUITMENT AND SELECTION

 The object of recruitment and selection is to ascertain clearly the type of person required
and to secure an appropriate candidate for filling that position.
 The BALAJI WAFERS PVT. LTD. function of recruitment and selection is carried out
systematically.
 Company fills up vacancies through promotion of people in the organization and through
the selections of people from outside i.e. through advertisement, personal relations etc.
 In balaji wafers there are mainly two types of workers that are at operating and
managerial staff.

Selection of managerial is done on the basis of job analysis and for operating staff skills are
taken into consideration.

33
 BALAJI WAFERS PVT. LTD,

INDUCTION AND PLACEMENT

 INDUCTION:-
Induction is a technique by which a new employee is rehabilitated into changed
surrounding and introduced to the practices, policies and the objectives of the
organization. In other words, it is a welcoming process. The idea is to welcome a
newcomer, make him/her feel at home and generate a feeling of belongingness, however
it‟s small, but is meaningful and has significance as a part of total organization.

 PROCESS OF INDUCTION:-
1. Firstly, information is given to newly appointed person to whom he has to give a report
and the place of report.
2. Secondly, the respective manager welcomes the employees.
3. Thirdly it gives overall information about the department in which he/she is designated.

TRAINING & DEVELOPMENT

 Training is the short-term process utilizing a systematic and organized procedure by
which non-managerial personnel learn technical knowledge and skill for a definite
purpose.
 Development is a long-term educational process by utilizing a systematic and organized
procedure by which managerial personnel acquire conceptual and theoretical knowledge
for general functioning of the unit.
 Organizations don‟t have choice whether to train its employees or not the only choice is
that of the methods of the training they are going to implement. There is continuous
environmental pressure for increasing the efficient and if the organization does not
respond to this pressure, it may in itself losing whatever share of market it has. Training
imparts skill and knowledge to employees in order with which they contribute to the
organization efficiency and be able to cope up with the pressures of the changing
environment.
 In BALAJI WAFERS PVT. LTD. give training to its employees according to the job
required from them.
 They mostly train their employees as per on job training.
 If on job training is not enough, they also give their employees external training.

34
 BALAJI WAFERS PVT. LTD,

BENEFITS & SERVICES OF EMPLOYEES

 Industrial units pay their employees salary or wages for their work done. But only salary
and wages are not enough. Employees should be given many other benefits by to
company which would provide security and would motivate them. These benefits are
very important for the company to provide because it will motivate the employees and
would enhance their work which will bring ultimate success to the firm.
 BALAJI WAFERS PVT. LTD. Also gives various benefits and services to its employees.
These benefits are as follows:

 BONUS:-
Employees are given average 10 to 15% bonus regularly at the end of the year as per their
performance.
 MEDICAL FACILITIES:-
Company provides re imbursement of medical expenses incurred and includes
hospitalization, nursing homes and surgical charges for employee as well as his family.
 CANTEEN FACILITIES:-
They offer meal worker at a reasonable rate.

PROMOTION AND TRANSFER

 Promotion is generally meant the assignment of a position of higher responsibility to an
individual. Promotion can be used as a recruitment source for higher positions. This
would encourage the existing employee, providing them with motivation and the same
time opening a source of recruitment at the lower end of the hierarchy for outsiders.
 A lateral movement of an employee not involving promotion of demotion is described as
transfer. A transfer therefore does not involve a material change in responsibility. As in
case of promotions, transfers are utilized to place employees in position where they are
likely to be more effective or where they are likely to get greats job satisfactions.
 In BALAJI WAFERS PVT. LTD. The employees are given promotion and transfer on
the basis of performance and skills.
 There are no frequent transfers of the employees. Transfers are mainly internal.
Employees are transferred from one department to other.
 Promotion of the employees is based on their performance and skills. At this time
company refers the entire portfolio of the employee, during his stay with the company
and accordingly decides promotion and transfers.

35
 BALAJI WAFERS PVT. LTD,

TIME KEEPING SYSTEM

 An organization must decide its working hours and shifts very carefully because it has a
direct effect on the performance of the employees. The working hours should not be more
which would be very stressful for employees. There should be free time after appropriate
intervals which would release the stress of the employees.
 Same things apply in the decision for fixing of shifts. Shifts should be decided in such a
way that the organization should be able to rotate its employees to use their efficiency
fully.
 In BALAJI WAFERS PVT. LTD. The is perfect balance between working hours and
shifts.
 In BALAJI WAFERS PVT. LTD. The working days are divided into 2 shifts 4 hours
each.
 OFFICE:-

8:00 A.M. TO 12:00 P.M.

1:00 P.M. TO 5:00 P.M.

 WORKERS:-

8:00 A.M. TO 12:00 P.M.

2:00 P.M. TO 5:00 P.M.

 When there is full demand in the market for wafer then working shifts are changed
accordingly.

JOB ANALYSIS
 Job analysis is a detailed and systematic study of jobs to know the nature and
characteristics of people to be employed for each job.
 The requirements of a job are known as job description and qualities demanded from the
hob holder are termed as hob specification.

36
 BALAJI WAFERS PVT. LTD,

PRODUCT POLICY
 The product policy and strategy is the cornerstone of marketing mix. In Balaji Wafers
Pvt. Ltd. following steps are followed in product planning.
 Market price and sale price
 Demand of particular commodity
 Cost of production
 Necessity and aim of company

PRICING POLICY
 The company‟s pricing policy is cost + profit. Whatever expenses have incurred during
the manufacturing of the product is considered plus profit is also included. Competitor‟s
prices are also considered. Through this they try to reduce their cost of production.

DISTRIBUTION CHANNEL
 The company has very strong distribution channel. It has distributor named “Kataria” that
ensures to supply fresh product in any corner of Gujarat 24 hours. Hence the availability
of Balaji‟s product is very large.

BALAJI WAFERS PVT. LTD.

DEALER

WHOLESELLER

RETAILER

CONSUMER

37
 BALAJI WAFERS PVT. LTD,

SECTION: - 5
FINANCE

38
 BALAJI WAFERS PVT. LTD,

INTRODUCTION
 “Finance holds the key of all activities the path of success is greased with money. Money
is an arm or a leg; you either use it or lose it”
 Financing is the process of organizing the flow of funds so that a business can carry out
its objectives in the most efficient manner and meet its obligations in the most efficient
manner and meet its obligations as they fall due.
 Finance “guides and regulates investments decision and expenditure. To get the best out
of the available funds is the major task of finance manager. Finance is the common
denominator of the vast range of corporate objectives and the major part of any corporate
plan must be expressed in the financial terms.”
 Finance management today is recognized as the most important branch of business
administration. Finance management provides the best guide for the future resources
allocation by a firm.
 One of the most important functions of finance manager is that of planning. Financial
planning is essentially concerned with judicious procurement and profitable use of funds
– a use which is determined by realistic inventories decisions. Financial planning helps
management to avoid waste by providing policies and procedures which
Make possible a closer co-ordination between various functions of the business
enterprise. Financial planning is responsibility of top level management.
 Finance guides and regulates investments decision and expenditure. To get the best out of
the available funds is the major task of finance manager. Finance is common denominator
for the vast range of corporate objectives and major part of any corporate plan must be
expressed in the financial terms.
 For the short term capital the company depends on cash credit, bills of exchange,
promoters and debtors. Debtors are also given each discount for early payment which
encourages them for early payment and the requirement of short term capital of the
company is met.

39
 BALAJI WAFERS PVT. LTD,

INVESTMENT IN THE ORGANIZATION

 Firm to invest Rs 25 crore to roll out corn chips.
 Balaji Wafers plans capacity expansion of its production unit at Valsad in South Gujarat
at the cost of Rs 50 crore. Besides, the company is planning to invest Rs 25 crore for
launch of new range of products including corn chips.
 “The company has two wafer and snacks manufacturing facilities in Rajkot. Apart from
that we have set up a production unit at Valsad with a capacity of 22 tonne wafers an
hour. The company is planning to increase the production capacity of wafers and other
snack products,” says Chandubhai Virani, Managing Director, Balaji Wafers Pvt. Ltd.
 “The Valsad unit that produces potato chips at present would also manufacture snack
products with capacity of almost 12 tonnes an hour, which would take the production
capacity of the plant to 24 tonnes an hour. The company aims to invest Rs 50 crore for
capacity expansion,” added Virani.
 The company claims to enjoy a 70 per cent market share in Gujarat while it has 10, 15
and 5 per cent share in Rajsthan, Maharashtra and Madhya Pradesh respectively. To cater
the growing demand in Maharashtra, the company has set up a plant in Valsad with an
investment of Rs 100 crore.
 While commenting on the Valsad plant, Virani added that the production capacity of
some of the multinational companies is 18 tonnes an hour, while the Valsad facility
produces 22 tonne wafers an hour.
 “With an aim to introduce new food products in line with changing lifestyle, the company
is going to launch corn chips. We would invest Rs 5 crore to launch the product,” says
Virani.
 The company plans to introduce corn chips in triangle and rectangle shapes. In addition,
the company would also increase the production capacity of other snack items like
chevda, dal, sev and chataka-pataka.
 “To launch corn chips and other products the company needs to upgrade its packaging
unit. The company would set up the new packaging facility with investment to the tune of
Rs 1.5 crore. Besides, the company has also invested Rs 5 crore to set up a food
laboratory for product testing,” said Virani. He added that such a laboratory would also
be set up very soon in the Valsad plant.
 Talking about the bio-gas plant that would use the waste of potato chips production
facility, Virani said, “This plant would be operational within six months. The wastage of
the Valsad plant is used to produce bio-gas. With commissioning of the plant the
company expects to get at least 300 cubic meters gas an hour.”

 SOURCE:-https://www.business-standard.com/article/companies/balaji-wafers-
aims-to-invest-rs-50cr-to-expand-capacity-108091601068_1.html

40
 BALAJI WAFERS PVT. LTD,

SOURCES OF FUND
 Amid speculation of a substantial stake sale, Rajkot-based Balaji Wafers private limited
seems to be not very keen to sell more than 15-20 per cent stake of the company.
 Balaji plans to raise funds for future expansion which includes setting up manufacturing
plants with an investment of around Rs 200 crore over the next two to three years. The
company, a major player in western India, is also eyeing entry into the northern and
southern markets.
 Balaji Wafers clocked a turnover of around Rs 1100 crore during 2012-13 and is eying a
turnover of Rs 1500 crore for the current fiscal. According to market sources the
valuation of the company is around Rs 4,000 crore.
 Balaji plans to use the funds raised through the stake sale to set up manufacturing
facilities in key locations that would facilitate its entry into northern and southern
markets. The estimated investment on the facilities is around Rs 200 crore.
 "We are now planning to enter North and South India market within next two years and
for that we are looking to have strategic partnerships with local players", said Keyur
Virani, director of Balaji Wafers. Keyur is the nephew of Balaji Wafers' managing
director Chandubhai Virani. Chandubhai's son Pranay Virani is also on the Board of
Directors of the company.
 Keyur, who is looking after all matters related to the stake sale plan, said, "We are in
talks with various players to sell our stake, but it will not be more than 15-20 per cent.
Even in the future we will not sell stake to the extent that it loosens the hold of the Virani
family over the company." He further added that through the stake sale the promoters are
actually trying to create a better management for Balaji Wafers.
 "We are financially sound, and we will only tie up with a company or a private equity
(PE) player which will understand the nature of the company. The Virani family will
never let down their involvements in Balaji Wafers," Virani said.
 Balaji has hired Ernst and Young to find suitable investors and so far around 15-20
investors have shown interest.
 Chandubhai Virani too said, "It is not true that we are going to sell 49 per cent stake in
the company and we have also not received offers for that much. Final decision will be
taken by our management."
 He further added that while several offers have come already, but things are still in a very
early stage. "We have not met any company or PE investor regarding this," he said
adding that Balaji has not received any offers from ITC and Britannia.
 When asked about the valuation of the company, Chandubhai said, "For me Balaji is
priceless," showing his involvement and attachment with Balaji Wafers.
 SOURCE:-https://www.business-standard.com/article/companies/balaji-wafers-not-to-sell-
more-than-15-20-stake-113083001154_1.htmll

41
 BALAJI WAFERS PVT. LTD,

LAST 3 YEARS SALES TOURNOVER

 Here is a summary of financial information of BALAJI WAFERS PRIVATE LIMITED
for the financial year ending on 31 March, 2022.

Revenue / turnover of BALAJI WAFERS PRIVATE LIMITED is Over INR 500 cr

 Net worth of the company has increased by 0.49 %

 EBITDA of the company has increased by 12.08 %
 Total assets of the company has increased by 9.85 %
 Liabilities of the company has increased by 64.80 %

Operating Revenue Over INR 500 cr

EBITDA 12.08%
Net worth 0.49%
Debt/Equity Ratio 0.12%
Return on Equity 0.40%
Total Assets 9.85%
Fixed Assets 12.63%
Current Assets 4.61%
Current Liabilities 64.80%
Trade Receivables -51.19%
Trade Payables 123.78%
Current Ratio 2.51

 SOURCE:-https://www.tofler.in/balaji-wafers-private-
limited/company/U15400GJ1995PTC027555#:~:text=Balaji%20Wafers%20Private
%20Limited's%20operating,networth%20has%20increased%20by%200.49%20%
25.

42
 BALAJI WAFERS PVT. LTD,

CONCLUSIONS: -

 India is developing country and it had adopted free economy. So, it has an opportunity
for very domestic company to upgrade its technology and other process in order stand in
modern market
 Balaji Wafers Pvt. Ltd., is the adventure of Guajarati family. “Balaji” brand name is so
powerful in Gujarat. They are utilizing 100% of production capacity. It is located at
G.I.D.C. Rajkot. in are most all the cities of Gujarat they have their dealers. They are
trying cover market most of the state in India. Their quality is also good.
 BALAJI WAFERS PVT LTD. was not started on very large basis but due to the best
efforts of the executive and director it has earned good reputation in the sector. It earns
valuable foreign exchange for India through its exports and has maintained good relation
with outsiders and employees.
 At the end of this report, it can be very easy to conclude that “Balaji Wafers Pvt. Ltd.”, is
one of the best companies in Gujarat today. In this company the internal relation between
the workers and management are very well. The management of the company is well
planned and very effective.
 It has a very efficient group of employees and I wish BALAJI WAFERS PVT LTD. A
very good luck for the future.
 I wish heartily best of luck and great & bright future.
 My best wishes with “BALAJI WAFERS PVT. LTD”

43
 BALAJI WAFERS PVT. LTD,

BIBLIOGRAPHY

 https://www.balajiwafers.com/
 https://www.ukessays.com/essays/marketing/quality-control-department-of-balaji-
wafers-marketing-essay.php
 http://www.balajiamines.com/certificate-awards
 https://www.business-standard.com/article/companies/balaji-wafers-aims-to-invest-
rs-50cr-to-expand-capacity-108091601068_1.html
 https://www.business-standard.com/article/companies/balaji-wafers-not-to-sell-
more-than-15-20-stake-113083001154_1.html
 https://www.tofler.in/balaji-wafers-private-
limited/company/U15400GJ1995PTC027555/financials

44