GERMANY

Partner of the World

Documentation of Economy and Export 2014
ISSN 0343-9062
1_Inhalt 29.09.2014 8:21 Uhr Seite 1

Contents
Germany on the Way to a New Energy Future –
Fresh Impetus for Energy Reforms Will Create Fresh Opportunities in Global Markets
By Sigmar Gabriel, Federal Minister of Economic Affairs and Energy 2
Global Networking of Knowledge –
Strategies for International Cooperation
By Prof. Dr Johanna Wanka, Federal Minister of Education and Research 6 2
iMOVE: Training – Made in Germany
High-Quality Solutions Ensure Growing Reputation of the German Training Export 10
Germany´s Foreign Trade –
Germany Calls for Fair, Liberalised and Reliable Framework Conditions 12
Germany – Land of Ideas –
Powerful Projects and Powerful Partners for a Powerful Location 14
German Innovation Award for Climate and the Environment – 10
Wide Range of Cutting Edge Technologies 17
Mechanical and Plant Engineering –
Future Markets in Our Sights with Technology for People 18
Blue Competence – Success and Sustainability in the Mechanical Engineering Industry –
Technical Solution Provider for the Challenges of Our Time 20
German Large Industrial Plant Manufacturing Industry –
Modularisation Strategy against High Competitive Pressure 22 18
Robotics and Automation –
A Key Industry with the Wind in Its Spails 24
German Water and Wastewater Technology –
Technology for People 26
Technology on the Path to Industrial Breakthrough –
Additive Manufacturing Opens up New Horizons 28
The 4th Industrial Revolution – 32
Industry 4.0 – German Electrical Industry´s Challenges and Opportunities 30
Mechanical Engineering and Industry 4.0 –
A Key Industry for the Fourth Industrial Revolution 32
The German Machine Tool Industry –
Competence and Efficiency Ensure Sustainable Production of Tomorrow 34
The German Automotive Industry –
The World Automobile Market Remains on Course for Growth in 2014 36
36
Commercial Vehicles –
The Way is Open for More Effiency and Less Environmental Pollution 39
The German Rail Industry –
Export and Quality Go Hand in Hand 40
The German Plastics Industry –
Plastics and Sustainability: Partners for ”Life” 42
40
The German Furniture Industry –
Stable Sales Development Expected 44
The German Food Industry –
Quality, Service and Innovations for Customers Worldwide 47
Business Location Germany –
Riding High among Foreign Investors 50
Cologne – Germany´s Dynamic Centre of Business and Industry 54
56
The German Trade Fair Industry –
Made in Germany – An Established Cachet for German Products and Tradeshows 56
Destination Germany –
Tourism Sector Continues to Grow 60
Addresses of German Embassies and Chambers of Commerce 62
Cover Picture: The energy reforms are one of the most defining projects for Germany. Renewable energies play
an important role in this context. The introductory article by the Federal Minister of Economic Affairs and Energy Sigmar Gabriel
summarizes important background information, objectives and measures of the German energy reforms. Photo: Nordex SE 60

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■ Germany on the Way to a New Energy Future

Fresh Impetus for Energy Reforms

Will Create Fresh Opportunities
in Global Markets
goals of combating climate change, ensuring
O ur energy reforms are one of the most

©Bundesregierung/Bergmann
defining projects for Germany and will energy security, and making sure our energy
remain so for the foreseeable future. We prices are competitive, we will need to ad-
want to use our energy reforms to demon- dress these issues at European level. Ger-
strate that there is not only an ecological, many is situated in heart of Europe. Our en-
but also an economic case for a sustainable ergy industry and our energy policy is very
energy policy. much integrated with those of our neigh-
In fact, there are quite a few good reasons bours – both via the internal energy market
for us to undertake these reforms: first of and our cross-border interconnectors. Be-
all, Germany is an industrialised country cause of this, we continuously co-ordinate
that wants to phase out nuclear energy and on our energy policy with our neighbours,
bring the share of renewables in its gross fi- discuss our actions within the EU, and have
nal energy consumption up to 60 percent by embarked on a range of joint energy pro-
2050. Secondly, we want to reduce our de- jects with our neighbouring countries. I
pendency on foreign gas and oil. If we look would like to build up this co-operation
at the current geopolitical situation, it be- even more.
comes clear just how important this long- The EU already is already playing a key
term strategy is – not only for Germany, but role when it comes to providing a frame-
By Sigmar Gabriel,
also for Europe as a whole. Thirdly, our re- work for energy policy. Similarly, many of
Federal Minister
forms are designed to help us attain our the objectives and targets of energy policy
of Economic Affairs and Energy
greenhouse gas emissions targets. Fourthly, are defined at European level. The best ex-
the changes are giving rise to the develop- ample of this is the ongoing debate about
ment of new technologies and new high- We are well aware that our neighbours are the 2030 Climate and Energy Framework
growth sectors providing new jobs. And following our reforms not only with interest and the greenhouse gas, renewables, and en-
lastly, Germany wants to serve as a model and curiosity, but also with a measure of ergy efficiency targets associated with it. It
for other countries and show that a sustain- scepticism. We do not intend to – and in- is important for Europe to adopt an ambi-
able energy policy can make sense economi- deed, we cannot – manage the energy re- tious climate and energy strategy and not to
cally. After all, the more countries on board, forms on our own. On the contrary, we need give up its three-pronged approach. The
the more successful our efforts to mitigate and want to act in close co-ordination with Federal Government will continue to press
climate change and to protect our resources our European and international partners. If for three ambitious targets to succeed what
will be. we are to succeed in reconciling our three was called the "20-20-20” targets. The Fed-
eral Government believes that the EU should
Renewable Energy in the First Half of 2014 with Record High decide to cut greenhouse gas emissions by at
least 40 percent by 2030 and to increase the
voltaic systems: According to the BDEW they
©Nordex SE

use of renewables to 30 percent by 2030.

produced 18.3 billion kilowatt hours of elec-
Furthermore, we are in favour of the Com-
tricity in the first half of 2014, representing an
mission’s proposal of increasing energy effi-
increase of 27.3 percent in comparison to the
ciency in EU by 30 percent by 2030.
same period of the previous year. Wind energy
At the same time, the effort of embedding
systems produced 31 billion kilowatt hours of
our energy reforms in European energy poli-
electricity, which is 21.4 percent more than in
cy is not limited to agreeing on joint targets.
the first half of 2013. Biomass also saw an in-
It is just as important for us to co-ordinate
Renewable energy supplied 28.5 percent of the crease of 5.2 percent: these systems produced
on our actions. Emissions trading, for in-
electricity that was used in Germany in the approximately 22 billion kilowatt hours of
stance, is the most important pan-European
first half of 2014, according to calculations by electricity in the first half of the year.
instrument designed to reduce greenhouse
the German Energy and Water Association In contrast, conventional systems mostly saw
gas emissions from the energy industry and
(BDEW). This makes the proportion of green negative development. Thus the proportion of
the industrial sectors. This is why the Feder-
power in gross national electricity consump- natural gas in gross electricity generation fell
al Government is in favour of the Commis-
tion higher than ever before – it was almost 4 to 9.8 percent currently from 11.4 percent in
sion’s proposals for a new market stability
percentage points higher than in the first half the first half of 2013 while coal-fired power
reserve, which will help stabilise carbon
of 2013. According to the BDEW the reasons plants contributed 18 percent (2013: 19.7%)
prices and prevent excessive volatility. The
for the increase were the particularly and nuclear energy 15.4 percent (2013:
Federal Government is, however, convinced
favourable weather conditions and the further 15.1%). Also the proportion of brown coal
that this mechanism needs to be put in place
addition of renewable energy systems. power stations fell slightly to 25.1 percent
in 2017, i.e. well before 2020, and that any
The greatest increase can be seen in photo- (2013: 25.3%).
‘backloaded’ allowances must also be trans-

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ferred into the market stability reserve.

At national level, we are faced with the Germany the World Leader in Energy Efficiency
enormous challenge of co-ordinating our

©BMWi/Holger Vonderlind
Germany is world champion in energy efficien-
various actions. As we implement our ener- cy, according to the results of a study that was
gy reforms, we must take care that our elec- published in July by the American Council for
tricity supply – from both renewable and an Energy Efficient Economy (ACEE), based in
conventional sources – is well co-ordinated. Washington. Germany gained 65 of a possible
Among other things, this means that we 100 points to reach the top position in the
must bring together and merge what have ranking of leading industrial nations ahead of
hitherto been separate energy systems and all other large industrial nations. The subse-
look for smart and affordable solutions. quent positions were taken by Italy, the EU
(overall), China and France (equal 4th place), buildings, industry and transport as the central
Keeping Electricity Costs within Acceptable Limits Japan and then Great Britain and Spain (equal fields of energy consumption with one cross-
This has been and still is one of our most 6th place). The USA was in 13th place in front section category (national efforts). The study
important objectives of the reform of the of the worst performers Russia, Brazil and placed particular emphasis on the measures
German Renewable Energy Sources Act. Re- Mexico. The energy consumption of the 16 taken and success experienced by Germany in
newable energies must be taken out of their leading economies in the world was examined. the area of buildings and in the industrial sec-
subsidised niche market as soon as possible. The study showed that these states are respon- tor.
The original Renewable Energy Sources Act sible, collectively, for 71 percent of global en- The evaluation used both political and strategic
was fit-for-purpose at the time of its cre- ergy consumption. categories (for example the national objectives
ation, more than a decade ago. Since then, The rankings are based on evaluations of ener- for energy efficiency) and performance indica-
however, renewables have outgrown the gy efficiency in a total of 31 categories, which tors such as average energy consumption per
need for this sheltered existence. They now were in turn summarised in four dimensions: square metre of living space.
provide a quarter of the electricity consumed
in Germany. This is a great result, but it has panies, which is necessary for Germany to component of our energy reforms and of
come at a cost. We therefore need to signifi- continue to be able to compete in global implementing these. But it marks no more
cantly slow down further cost increases by markets. For this reason, we will keep in than a first step. Across all the fields of ac-
following a set plan as we continue to ex- place the relief measures for electricity-in- tion, we need to ensure that our instruments
pand the use of renewables, and by focusing tensive companies. This is not about letting are cost-efficient, that we offer a reliable ba-
on the most cost-effective technologies, i.e. energy-intensive industries off the hook – it sis for planning and investment, and that we
photovoltaics and wind energy. is about retaining value chains and good bring consumers on board. Moreover, we
An affordable energy supply means that jobs in our country. need to achieve better consistency and co-
the cost of electricity must be manageable For all these reasons, the recasting of the ordination between the various fields of ac-
for private households and also for our com- Renewable Energy Sources Act is a key tion. This is why, once the negotiations on

THE ENERGY TRANSITION

THE PROJECT, THE GOALS, THE SUCCESSES
Siegfried Haasch/Flickr/getty images

Find out all you need to know about the Energy Transition in our online
dossier www.deutschland.de/en/dossier/the-energy-transition
and as an e-paper via the website www.deutschland.de
THE ENE RGY TRANSISSESTIO N
THE PROJE CT, THE GOALS, THE SUCCE
images
Siegfried Haasch/Flickr/getty

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can compete on the international markets After all, beyond the European internal en-

©BMWi/Maria Parussel
and give us greater access to renewable en- ergy market, the world’s energy markets are
ergy and to energy-efficient technologies. also becoming increasingly integrated.
This is good news for other industrialised For this reason, we engage in close bilat-
countries as well, for instance for the G7: as eral and multilateral co-operation with nu-
each country carries on with its own, tailor- merous countries across the world. We are
made energy reforms, it can work with a re- part of energy and raw materials partner-
newables sector that already exists. Ger- ships with various countries, we are active
many and other first movers have footed the members of the International Energy
bill for the learning curves that our solar Agency and of the International Renewable
and wind energy sectors, in particular, have Energy Agency (IRENA), and, of course, the
had to go through. This can only be to the G7 and the G20. Next year, Germany will be
New IEA Study Endorses benefit of other countries. assuming the G7 presidency. In the context
Germany's Energy Reforms In Germany, the energy reforms have al- of this presidency, I will be hosting a meet-
In its study "The Power of Transformation", ready become a driver of innovation. Sever- ing of energy ministers at which my col-
which the International Energy Agency (IEA) al new fields of business have emerged and leagues from other industrialised nations
presented on July 1 in Berlin, the IEA encou- more than 350,000 jobs have been created. and I will be debating energy security and
rages Germany to continue along the path of German companies are among the world other energy issues.
its energy reforms. leaders on energy efficiency, for instance Much needs to be done: we need to make
Uwe Beckmeyer, Parliamentary State Secre- when it comes to developing and producing our energy reforms a success, whilst also
tary at the Federal Ministry for Economic highly efficient building technology, smart maintaining our energy system for the long
Affairs and Energy, said: "In many fields of homes, and ‘nearly zero-energy’ buildings. term and boosting the competitiveness of
action, in which the IEA makes recommen- the German industrial sector. Precisely be-
dations, Germany is planning key measures Succes through International Cooperation cause we know that the energy reforms
and has already laid the groundwork, espe- As we conduct all these projects linked to come with a price tag attached, economic
cially as regards grid expansion and more the German energy reforms, we must, how- viability must be a central criterion as we
flexible power generation and demand. We ever, never forget to look beyond our own implement them. If we master this challenge,
will elaborate the necessary gradual adjust- backyard. This means not only looking to there is a good chance that our energy re-
ments to the electricity market design within Europe, but also to the world as a whole. forms will be emulated across the world.
the framework of the Ministry's Electricity
Market Platform and present them for discus-

©Industrial Solar GmbH

sion in the Green Paper on the electricity mar-
ket in autumn 2014."
The IEA's recommendations for the increase in
transmission network capacities are already
being taken into account in Germany. The
monitoring of above-ground power lines and
the use of specific transmission possibilities
such as DC transmission systems as point-to-
point connection over greater distances help
enhance efficiency and reduce costs; there are
already concrete plans for both measures in
Germany. The close integration between the
expansion of renewable energies and grid
expansion is also guaranteed owing to the
binding deployment corridor for renewables as
provided for in the Renewable Energy Sources
Act (EEG). Solar Roof System Inaugurated in Johannesburg
Success for the energy partnership between framework of the energy partnership between
Germany and South Africa: one of the first Germany and South Africa. Renewable energy
the revised Renewable Energy Sources Act
solar-thermal cooling systems has begun op- is gaining in importance in both countries. In
had been concluded, I presented the Eco-
eration in Johannesburg with the help of addition to this, the conditions for electricity,
nomic Affairs Ministry’s "10-point energy
know-how from Germany. The system in the heat or cooling energy production from solar
agenda”, which lists the most important en-
main building of the largest mobile communi- energy are particularly favourable in South
ergy projects for this parliament. The 10-
cations provider in the country has been cool- Africa while the prices for conventional ener-
point energy agenda shows very clearly that
ing since July. Ultimately this means 280 gy are rising.
the amendment of the Renewable Energy
tonnes less CO2 emissions per annum and a The Federal Ministry of Economics and Tech-
Sources Act must be followed by several
financial saving of approximately 70,000 Eu- nology (BMWi) supported the system in Jo-
other major reforms – most importantly a
ros. hannesburg in two ways: firstly within the
secure and stable electricity market, new
The process uses solar energy to cool. Solar framework of the ‘export initiative for renew-
rules on grid expansion, and more action on
collectors heat water that then runs a refrig- able energy’, which helps German small and
energy efficiency.
erating machine. This technology is rare in medium-sized companies to develop markets
There is no denying the fact that the ener-
South Africa, even though great potential ex- abroad – in this case a specialist company in
gy reforms present us with enormous chal-
ists for the extensive use of solar cooling be- Freiburg supplied the know-how. Secondly
lenges, but at the same time, they offer ma-
cause of the intense solar radiation. the BMWi also promoted the cooperation
jor opportunities for Germany, for Europe,
The German government has been campaign- within the framework of the solar roof pro-
and the world. We have succeeded in devel-
ing for projects like this since 2013 within the gramme of the German Energy Agency (dena).
oping new and marketable technologies that

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■ Global Networking of Knowledge

Strategies for International Cooperation

©Laurence Chaperon
his year we celebrated a very special we want to shape our national and interna-
T event in the heart of the Amazon jungle,
the world's largest homogeneous forest area:
tional education, research and innovation
policy in the future? In the following, I
the cornerstone for a measuring tower 325 would like to refer to the Federal Govern-
metres in height was laid on 15 August fol- ment's new High-Tech Strategy and the
lowing long years of scientific preparations. BMBF's "Action Plan for International Co-
ATTO, the Amazonian Tall Tower Observato- operation" as two examples.
ry, is a narrow steel tower surrounded by
four smaller towers. Equipped with numer- The Federal Government's High-Tech
ous instruments, the ensemble measures cli- Strategy
mate-relevant atmospheric trace gases. The Under our new High-Tech Strategy we are
instruments supply information about the concentrating on research topics which are
greenhouse gas balance of an area covering particularly relevant for society and for fu-
several thousand square kilometres – ap- ture growth and prosperity. Keywords here
proximately fifty percent of the Amazon are digital industry and society, sustainable
Basin - and thus provide key measuring data economy and energy, innovative world of
for climate research. By Prof. Dr Johanna Wanka, work, healthy living, intelligent mobility
ATTO is the result of successful interna- Federal Minister and civil security. New instruments are be-
tional research cooperation. The German of Education and Research ing employed to ensure the rapid translation
and Brazilian Research Ministries, the Na- of ideas into innovations. At the same time,
tional Institute for Amazonian Research in we want to develop these instruments at in-
Manaus and the Max Planck Institute for community. Other developments such as the ternational level and link them more closely
Chemistry in Mainz have made a joint effort digitalization of all areas of our lives, rapid- with European initiatives.
to set up a research infrastructure which, ly expanding megacities or dwindling raw We are aware that German leading-edge
though located in a region that is difficult to materials also call for scientific solutions – clusters and networks must step up their
reach, will be accessible to researchers from and for political guidance. networking activities in Europe if they are to
all over the world. We need new answers to the economic, succeed in the face of global competition.
But climate change is not the only chal- ecological and societal changes that we are One example is the German "BioRN" bio-
lenge facing the international scientific having to tackle in the 21st century. How do tech cluster in Heidelberg. By forming a

325 Meters for Climate Research

On August 15, representatives of the Max "The measurement point is widely without di-
Planck Society, the Instituto Nacional de rect human influence, and therefore ideal to in-
Pesquisas da Amazônia (INPA), the Universidade vestigate the meaning of the forest region for
do Estado do Amazonas (UEA), and the Brazilian the chemistry and physics of the atmosphere,"
Ministry for Research poured the foundations said Jürgen Kesselmeier from the Max Planck
for the Amazonian Tall Tower Observatory, ATTO Institute for Chemistry from Mainz, during the
for short. The 325 meter high measuring tower ceremony. INPA-Director Luiz Renator de
in the middle of the Amazon rain forest should França underlined: "With ATTO we can observe
provide groundbreaking knowledge and the our planet even better. The measurement tower
principles for improved climate models, and will is of global importance for climate and atmos-
be outfitted with measurement equipment for pheric research." Two towers are already at the ATTO site. These 80 me-
measuring greenhouse gases, aerosol particles, The Brazilian ATTO coordinator Antonio Ocimar ter high towers have already been regulary collecting
data on weather conditions, ozone, CO2 volatile orga-
and collecting weather data. The tower will Manzi also emphasized the excellent Brazilian nic compounds and nitrogenous trace gases and ae-
stand in the largest continuous rain forest in and German cooperation during the course of rosols since 2011.
the world, and is therefore of great significance the project, which started in 2009. He predicts
to climate researchers. that the tower will be completed by the end of and our climate, particularly from the point of
the year, meaning that after the installation of view of "Global Climate Change." The ATTO data
©S. Benner, MPI for Chemistry (2)

the measurement equipment, research data can can also, however, be used as a basis for devel-
be collected in 2015. oping environmental regulations for sustainable
Concretely, the researchers hope to understand development in the Amazon region.
the sources of greenhouse gases such as carbon ATTO is managed by the Max Planck Institute
dioxide, methane and dinitrogen monoxide in for Chemistry in Mainz on the German side, and
the atmosphere, and how to reduce them. In the Institute for Amazon Research (INPA) on
addition, they want to investigate the forma- the Brazilian side. It is part of a research project
tion of aerosol particles, which is important for financed together with Brazil, which has been
Proud to help build the foundation of the measure- cloud formation. funded by the Federal Ministry for Education
ment tower ATTO: Max Planck coordinator Jürgen All information will contribute to developing and Research for the period from 2010 to 2015,
Kesselmeier and INPA director Luiz Renator de Franca.
better computer models about the atmosphere with €4.5 million.

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strategic alliance (Health Axis Europe) with Asia and other regions. We need an effi-
the most important European biomedicine cient, open research area in Europe which
clusters in Cambridge and Leuven, "BioRN" attracts the best minds from all over the
has been able to accumulate sufficient criti- world. The new Research Framework Pro-
cal mass to attract excellent partners from gramme Horizon 2020 is helping to realize
all over the world and has succeeded in this goal: Together with the EU Commission
catching up with leading global centres such and the Members States we have established
as those in the USA. a strong financial framework for scientific
The "Cool Silicon" leading-edge cluster in cooperation in Europe over the period 2014
Dresden is a similar example. This cluster to 2020. The Federal Government's High-
plays a leading role in Europe in the field of Tech Strategy has been inspirational in
nano and microelectronics. Nevertheless, many respects.
Saxony continues to face global pressure as
a scientific centre. In order to secure their "Action Plan for International Cooperation"
technological lead in future, the four leading Many approaches to solving the chal-
European micro and nanoelectronic clusters lenges of the future require cooperation on a
agreed to pool their research and develop- global scale with partners all over the world.
ment activities as well as their local produc- The BMBF's Action Plan provides a frame-
tion expertise. Today, "Silicon Europe" com- work of reference showing how we intend to
prises approximately 800 companies and re- shape global international cooperation in
search institutions with over 150,000 jobs. education, research and innovation in fu-
This international cluster is now one of the ture. I recently presented the Action Plan at
world's largest technology clusters. the national conference on the global net-
The examples I have quoted demonstrate working of knowledge in Berlin on 2 Octo-
the importance of Europe and the European ber 2014. The plan describes the BMBF's ex-
Research Area for our national research sec- tensive bilateral and multilateral activities
tor. We must strengthen science and tech- and draws conclusions for further action.
nology collaborations in Europe against the For example, we will continue to increase
background of increasing competition from the mobility of trainees, students and scien-

From Research Finding to Business Idea

At the Leading-Edge Biotech Cluster Rhine- Cluster Competition represent the various co-
Neckar (BioRN) about 80 companies from the operations between science and business and
field of red biotechnology develop drugs, tech- show how the project partners jointly develop
nology platforms and diagnostics. Globally act- drug candidates, diagnostic test systems and
ing healthcare companies as well as interna- technology platforms. The founding of new
tionally renowned research institutes also play companies in the Leading-Edge Cluster BioRN
a significant part in this development. makes a major contribution to the knowledge
With its focus on personalized medicine and transfer between business and science. One of
cancer research the BioRN cluster occupies a the start-ups, BioMed X, provides a unique in-
leading position in Germany. In 2008 it was novation model at the interface between bio-
awarded the leading-edge cluster for "Cell medical/academic and pharmaceutical indus-
based and molecular medicine in the Rhine- try-based research. Teams of top young inter-
Neckar Metropolitan Region”. national talents work on product-oriented pro-
Cooperation strengthens innovation capacity jects for which they are financed by the indus-
The projects promoted in the Leading-Edge try and supported by experienced mentors. The
young scientists bring in their own ideas and
©Bio RN

are also given the opportunity to publish. After

two to four years, the successful projects can
either be adopted by the industrial partner
concerned or transferred by BioMed X into
start-ups.
The cross-industry cooperations in the cluster
have been successfully developed. In order to
connect the cluster partners better interna-
tionally, the strategic alliance "Health Axis Eu-
rope" was founded with the biomedicine clus-
Information booth at the BioRN Annual ters Cambridge, United Kingdom, and Leuven,
Conference 2014 Belgium.

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6-9_Wanka 29.09.2014 8:27 Uhr Seite 4

observatory in the Amazonas region of

Climate Protection through Innovative Solutions Brazil.
Germany is globally networked and is a

©Cool Silicon
icantly reduce energy requirements in fast mo-
global player. International cooperation and
bile networks such as LTE. The Micro-/Nan-
activities in education, science, research and
otechnology work group pursues new system
innovation will become more intensive and
approaches for energy-efficient ICT products
assume a new quality. Germany must and
and their use in computers. The "Cool Comput-
will develop its national strengths and take
ing" project shows how, using the new High-k-
advantage of the opportunities presented by
Metal-Gate technology, high-performance
global science and a global economy. We
processors can be manufactured which increase
will stay on the ball.
the lifespan of a laptop or smartphone by 30
per cent.
The "Sensor Networks" work group has devel- News from Research
oped energy-self-sufficient and wirelessly net- and Education
worked sensor systems to control and monitor
various processes in different application areas.
In the Chemnitz-Freiberg-Dresden region, more
Effective High-tech Strategy
The "Cool SensorNet" project provides sensors
The effect of the Federal Government's
than 100 cluster partners are working together that can be used in aircraft construction or
high-tech strategy is revealed. A study un-
on the development of energy-efficient infor- wind power plants. The small sensors perform
dertaken under the aegis of the economic re-
mation and communications technologies (ICT), major tasks, monitoring structure and reporting
search institute Rheinisch-Westfälisches In-
thereby creating the foundations for a digital wear and tear on an energy-self-sufficient ba-
stitut für Wirtschaftsforschung (RWI) proved
society. The players from universities, research sis. This opens up new opportunities for the
that Germany had clearly been able to im-
institutes and companies such as Global- construction of light, low-consumption aircraft
prove its economic standing on the interna-
foundries, Infineon, X-Fab and Zentrum Mikro- made of carbon-fiber composites.
tional level. The success is due to clusters of
elektronik Dresden have actively contributed to The Leading-Edge Cluster Cool Silicon was the
excellence competition, an important feature
the region's development into one of the lead- starting point for the European cluster alliance
of Germany’s high-tech strategy. 900 inno-
ing microelectronics locations in Europe. "Silicon Europe - The Leaders for Innovative
vations, 300 patents, 450 theses and State
The scientists in the Leading-Edge Cluster have Electronics," with which Europe's leading mi-
doctorates, 1,000 Bachelor’s and Master's
already developed numerous innovative solu- croelectronics locations such as Silicon Saxony,
theses and the founding of 40 enterprises
tions in the three subject areas micro-/nan- the Netherlands, France, Belgium and Austria
are the first positive balance. "The high-tech
otechnologies, communications technologies intend to strengthen the position of Europe in
strategy is a flagship of German innovation
and sensor networks which, for example, signif- micro- and nanoelectronics as well as in ICT.
policy. The new study shows that it is a
good way to connect business and science
closely on a regional network. Thus it takes
tists both to and from Germany in order to each side. Germany and India are each in- very little time for innovations to emerge,
meet the future demand for skilled staff. vesting up to 2 million euros per year. The which can make an impact on the global
We want to design the funding procedure initiatives supported to date have involved competitive market," said Johanna Wanka,
to be as simple as possible so as not to pose roughly 60 partners on both sides. the Federal Minister of Research.
further obstacles to intercultural coopera- The example of Africa makes the need for Germany's fifteen clusters of excellence
tion, which is often very demanding. international cooperation particularly clear: take their place in their various fields of
At the same time, the Action Plan forms Africa is facing huge challenges as a result technology among the leading regions for
the basis for future country and regional of global environmental changes, food sup- innovation in Europe. The spectrum of topic
strategies. In which fields can both parties ply problems or conflicts over resources. areas encompasses the most diverse of tech-
cooperate usefully? Where can they comple- Many researchers assume that climate nologies, from personalised medicine
ment and mutually enhance their activities? change in particular will affect Africa hard- through logistics services and automation
We must bear in mind that cooperation on a est – although the continent is least respon- technology to bio-economy and aircraft
joint research funding programme with In- sible for this situation. It is important to ac- construction. The projects are funded with a
dia demands a different approach to setting tivate global knowledge to deal with the budget of some 2.1 billion Euros, half of
up climate research centres in Africa. consequences of climate change in the which is raised by industry. The study shows
Germany must also become more aware of countries of Africa. The industrial nations that the small and medium-sized enterprises
itself as a research nation: We must define bear a particular responsibility in this con- (SME) funded in the clusters of excellence
our interests more precisely and take the text. Together with its partners in fifteen competition increased their investment in
competitiveness of German science into ac- African countries, the BMBF is investing ap- R&D more definitely than the larger enter-
count when considering international col- proximately 100 million euros in setting up prises. Thus, the promotion of the competi-
laborations. Here too differentiated country Regional Science Service Centres (RSSC) on tion resulted in the SME extending their
strategies will provide clear orientation. climate change and adapted land manage- R&D investments beyond the sum provided
We will draw on our experience with suc- ment. by the funding on average to the extent of
cessful projects when planning our future In our cooperation schemes with emerging 1.36 Euros for every Euro invested.
commitments. The Indo-German Science and and developing countries we always pay
Technology Centre (IGSTC) is a good exam- particular attention to ensuring that knowl- Germany Is Cosmopolitan
ple in this context. This Centre, which India edge is generated in the partner countries Never before have so many foreign stu-
and Germany established near Delhi in themselves. After all, knowledge and educa- dents been enrolled in German universities.
2010, represents a unique, modern joint tion are the key to all economic and social Even at the end of the study cycle one out
structure focusing primarily on promoting development. Our aim is to ensure coopera- of every two foreign students remains in
2+2 collaborations involving two scientific tion on an equal footing in order to create Germany on a temporary basis _ significant-
institutions and two industrial companies on lasting infrastructures – similar to the ATTO ly more than anticipated. Almost all the for-

8
6-9_Wanka 29.09.2014 8:27 Uhr Seite 5

eign graduates are well integrated into the

employment market. At the same time, com- Research Initiative "Future-proof Power Grids” Launched
pared to international levels, marked num-
wind and solar energy poses another challenge.

©BMWi/Holger Vonderlind
bers of German students are taking the
chance to study abroad. This is revealed by This demands network information and com-
the Cosmopolitan Science 2014 report, munication technology in order to maintain the
which was presented in July by the Federal balance between generation and consumption
Ministry for Education and Research, to- at all times. Optimised transmission and distri-
gether with the German Academic Exchange bution systems, intelligent power grids, new
Service (DAAD) and the German Centre power system planning and management con-
for Academic and Scientific Research cepts and innovative load management may
(DZHW). contribute to a solution here.
"Germany is popular as never before with
students from abroad. German universities Impetus for a Comprehensive
have become international," stresses Johan- Innovation Process
na Wanka, the Education Minister during Early in August, the Federal Ministry of Eco- Many of these essential technologies are still in
the presentation of the report. After the USA nomics and Energy and the Federal Ministry for the development phase and need to prove their
and Great Britain, Germany is the most pop- Education and Research gave the go-ahead for practical feasibility. This is where the joint sup-
ular host country for students from abroad. the research initiative "Future-proof power port initiative "Future-proof power grids” finds
In the winter semester 2013/2014 the total grids”. This initiative supports 83 projects with its challenge, launching an innovation process
number of foreign students had for the first a budget totalling approx. 157 million Euro. across the entire value-added chain. This is
time exceeded the 300,000 mark, showing The ambitious goals of the Federal government crucial to generating technology leaps, lower-
that every tenth student in Germany comes in terms of the development of renewable elec- ing costs and facilitating fast rollout of new
from abroad. The demand for places on trical energy are achievable only through de- and innovative power system technologies.
Master's study courses is particularly strong. velopment and upgrade of the power grid – its The support initiative has already generated in-
A disproportionately large number of for- role in terms of future energy distribution will tense interest in industry and research estab-
eign students are studying in engineering need to be a more active one. lishments. More than 90 colleges and research
disciplines in Germany. The proportion of New challenges arise, for instance, as a result institutions and more than 90 companies – in-
foreign university staff is about 10 percent – of the geographic separation of localised gen- cluding more than 40 small and medium sized
about 35,300 staff of foreign nationality eration and centres of consumption. New companies - are participating in the envisaged
were employed in the Arts and Sciences at transmission technologies such as high voltage supported projects.
German universities in 2012. direct current transmission may offer solutions
here. The fluctuating electricity supply from

info@imove-germany.de | www.imove-germany.de TRAINING – MADE IN GERMANY

9
10-11 24.09.2014 12:16 Uhr Seite 2

■ iMOVE: Training – Made in Germany

High-Quality Solutions Ensure Growing

By Silvia Niediek (iMOVE)

©iMOVE (4)
German-Malaysian training dialogue

The German dual training system which com- well as the qualification of the training staff from Germany. This kind of quality is also
bines part-time school and work-based also play a major role. German providers of the reason for the growing international
vocational education and training are espe- reputation of "Training – Made in Ger-
training modules wins global recognition and cially well experienced and competent when many”. Many sustainable training projects
serves as a role model in many countries. it comes to these various services.
Given the internationally high rates of youth The initiative iMOVE at the Federal Insti-
tute for Vocational Education and Training
unemployment and the growing lack of was established by the Federal Ministry of
skilled labour, the German qualification ap- Education and Research in 2001, in order to
proach is more attractive and in higher de- promote international business relations of
German training providers with internation-
mand than ever. Work-based learning and al public and private organisations. Since its
vocational education and training which is establishment, iMOVE organises seminars
closely linked to the demands of the industry and workshops pertaining to export markets
and strategies. iMOVE also presents the ser-
meets with a growing number of interested
vices of German providers of vocational
parties, supporters and also customers. training and continuing education at trade
fairs and by way of business delegations
he public and the private sector must act
T conjointly so that demand-oriented so-
lutions can be incorporated in national con-
abroad. iMOVE services also include the or-
ganisation of conferences and conventions
for vocational training experts and a multi-
texts. Many efforts focus on job creation lingual database with reports on all relevant
and the involvement of training companies. activities in the field.
But adequately equipped training locations, The rapid growth of transnational training
modern curricula, comprehensive and uni- partnerships is mainly due to the high quali-
German trainer instructs Malaysian participant
form training and examination standards as ty of the tailor-made training provisions

10
10-11 24.09.2014 12:16 Uhr Seite 3

Reputation of the German Training Export

with German and international partners tion Centre Koblenz). The iMOVE network
strengthen this trend and help establishing member is the leading German institution in
the German training export as a reliable fac- the field of continuing education for wine-
tor in the global education market. related topics. Its services range from one-
iMOVE facilitated the visit of a delegation day courses on sensory wine assessment to
from the Federation of Malaysian Skills De- extended occupational training courses
velopment Centers to ICON in Germany. The leading up to a Chamber of Commerce-ap-
semi-governmental organisation from proved qualification as a sommelier or wine
Malaysia maintains 12 training centres as trade expert.
well as close connections with the industry A long-standing cooperation partner is
and it had been actively searching for Ger- the Johnson & Wales University (JWU), a
man partners for implementing a continuing leading institution in the hospitality field
education programme. The scope of ICON's with four locations spread across the USA.
services and training concepts ranges from Each year, 25 JWU students study at the
occupational training courses, over train- GBZ to pass two highly demanding wine ex-
the-trainer courses, to the establishment of aminations in order to attain international
entire training centres. recognition for their professional wine
The talks led to the development of a slid- knowledge and expertise.
ing scale "Malaysian Meister Training Pro- The four-week training programme in
gramme" running over a period of 7 Germany is conducted by experienced Eng-
months. To begin with, 18 trainers between lish-speaking teaching staff; the programme
30 and 35 years of age from various train- is organised in the form of an "all inclusive
ing centres of the Federation and specialis- service". The course comprises daily inten-
ing in the field of mechatronics took part in sive lectures covering the most important
the pilot programme. They were qualified for wine-producing regions worldwide and their Training participants compare the colours
in turn providing training for other course typical grape varieties. Due to its favorable of various wines
instructors and had the chance to collect in- geographic location and its extensive net-
formation about industry-related require- work of wine producers, the German Wine
ments regarding learning content such as School is able to integrate into its continu- excursions to wineries in the nearby Mosel,
electropneumatics, hydraulics and program- ing education programme a seven-day trip Ahr, Nahe and Middle Rhine regions into the
mable logic controller (PLC) systems. to several important wine-growing regions academic programme.
After a preparatory phase and training in southern Germany and France, as well as ■ www.imove-germany.de/english
course modules in Malaysia, the Malaysian
trainers-to-be attended one month of inten-
sive training provided by German trainers at
the vocational education and training centre
of the Chamber of Crafts Aachen. When not
attending training sessions, all participants
were lodged at guest houses, where they
were able to provide and cook for them-
selves. Of course, the sojourn provided also
opportunities for regular visits to a mosque.
The guests used the weekends for short trips
to European neighbouring countries.
The participants were particularly enthusi-
astic about the conveyance of theoretical
and practical learning content in a "one-
stop shop" approach. In its capacity as the
contracting authority, the Federation has
applied with the Malaysian government for
accreditation of the Malaysian Meister,
which they plan to adopt as a fixed item in-
to the Malaysian education system. After the
successful completion of the pilot pro-
gramme, further training courses for other
fields of application are being planned.
The German Wine and Sommelier School,
with headquarters in Koblenz is a specialist
center of the Gastronomisches Bildungszen-
American students at a wine tasting
trum Koblenz (GBZ - Gastronomical Educa-

11
12-13_Boerner 26.09.2014 12:06 Uhr Seite 2

■ Germany’s Foreign Trade

Germany Calls for Fair, Liberalised

and Reliable Framework Conditions
By Anton F. Börner, President of the German Wholesale, Foreign Trade and Services Federation (BGA)

©BLG Logistics
ropean Union and the United States are sig-
nificant. And the forecasts of many experts
agree. Nevertheless, currently the media in
some EU countries give the impression that
this agreement is the twilight of the occi-
dent. Although this is obviously an exagger-
ation, it again reflects the level of the count-
less myths generated by the planned free
trade agreement. The fact that some of the
negotiation documents are not accessible to
the public due to negotiating purposes,
makes it easy for a relatively small, anti-
globalisation group to be heard at the ex-
pense of a silent majority. Fired up by the
new media, a "fear industry 2.0" has literally
been formed.
We are sure that more transparency in the
future conduct of the negotiations will elim-
inate what is a fertile breeding ground for
prejudice. The information currently avail-
able is, however, already sufficient to dispel
some of the major misconceptions:
For example, TTIP will not provide any
labour and social standards for EU Member
States. This is explicitly prohibited by the
EU's by now well-known negotiating man-
date. In addition, the EU Commission has
published its detailed position on this during
the first round of negotiations. TTIP will not,
ortunately the economic situation in for- rialize. German trade supports this agree- therefore, restrict EU Member States in their
F eign trade brightened at the beginning
of 2014 with exports increasing by approxi-
ment because we are hoping for the har-
monisation of technical standards and the
freedom, their own regulatory measures
such as, for example, the minimum wage or
mately 3 percent in the first quarter of 2014 reduction of customs duties but the signs are regulations to maintain or pursue the pro-
while imports were up by as much as 4.5 unfavourable, since the debate is marked by tection against unlawful dismissal. A chap-
percent. In particular, the trade with the Eu- considerable controversy regarding the ter on sustainability in TTIP is to ensure that
ro zone, especially Southern Europe, is slow-
ly getting back on track. It is hoped that this
recovery will not be stalled by the om- “History shows that a policy of pro-
nipresent crises, especially the worrying po-
litical situation in Eastern Europe. The con-
tectionism has so far always failed.
flict with Russia is already affecting the The EU will benefit significantly from
overall mood and it remains unclear how far trade liberalisation through TTIP whereby
the sanctions will extend. Trading in many
emerging markets, particularly the BRICS EU companies will gain easier access
countries, experienced a pause in growth. to the large U.S. market.”
China is growing more slowly than in the
recent past, as the restructuring of the Chi- Anton F. Börner, President of the German Wholesale,
nese economy and the move away from the Foreign Trade and Services Federation (BGA)
export model has meant that no significant
stimuli are expected from China trade in the
near future. Added to this is the worsening issues of consumer protection standards and the expansion of the economic activities
political situation in East Asia which is the investor protection. More transparency is does not in any manner undermine social
cause of uncertainty among investors and therefore important to salvage the treaty. policies.
traders. It still remains to be seen whether EU standards in the areas of food safety
the hoped for impulses of the Transatlantic TTIP - Back to a Fact-based Debate and consumer protection are also unaffected
Trade and Investment Partnership (TTIP) be- Industry expectations of the planned trade by TTIP. The point here is not to undermine
tween the EU and the USA will really mate- and investment partnership between the Eu- the mutually accepted standards but to en-

12
12-13_Boerner 26.09.2014 12:06 Uhr Seite 3

sure that the applicable rules are compatible.

This does not mean seeking the lowest com- Germany as a Customer on the World Market
mon denominator, but rather identifying In 2013 Germany imported goods worth 896 billion Euro including
and removing unnecessary differences. Each billion €
Oil, gas
party retains the right to regulate its envi-
Office equipment, IT
ronmental, safety and health affairs as it
deems appropriate. Future standards shall Cars and accessories
also not be reduced by the proposed "Regu- Metals and metal products
latory Cooperation". Rather, a mechanism Chemical products
will be put in place to check whether it is Machinery
possible for the United States and the EU to Electrical equipment
trade in an improved and more coordinated Food and feed
manner. TTIP will also not in any way en-
Pharmaceutical products
danger the – sometimes highly subsidised –
cultural landscape in Europe, nor will the Aircraft and spacecraft
public services be affected. The high level of Clothing, textiles
protection for certain basic services at the Petroleum products
local level regarding water, health and edu- Agricultural produce
cation in the EU is not at issue. Rubber and plastic products
It is important that we return to a fact- Paper, printing products
based debate. It should first of all be remem-
Leather (products)
bered that the European Union owes its
Source: Statistisches Bundesamt
prosperity largely to free trade. History
Germany is open to goods from all countries – especially products which are rare or non-existent in the country,
shows that a policy of protectionism has so or those which can be manufactured cheaper in other countries. Overall, Germany was the third-largest
far always failed. The EU will benefit signifi- customer in the world market last year – only demand for imported goods in the United States and China was
cantly from trade liberalisation through TTIP greater.
whereby EU companies will gain easier ac-
cess to the large U.S. market. Fewer tariffs
and trade barriers provide improved export Small and medium-sized enterprises bers, but are rather conducted between the
opportunities and higher sales. This develop- (SMEs) in particular would find themselves nations that want to progress in the liberali-
ment will also have a positive and lasting in a winning position with the conclusion of sation of these areas.
impetus for the labour market in the EU. TTIP negotiations as it is only with the easi- With all these steps we create fair, liber-
er market access that many of these compa- alised and reliable framework conditions in
nies could actually gain a foothold in the the global exchange relations – for the ben-
German Foreign Trade:
USA. They would benefit most from the rap- efit of all.
The Importance of the EU Partners prochement of unnecessarily divergent
Data for the year 2013 norms and quality standards as these costs,
third
caused by different regulations behind the A Significant Economic Factor
EU incl. Euro zone countries The Federation of German Wholesale, Foreign
respective borders, are the real challenge for
Export Import Trade and Services (Bundesverband Großhandel,
1 094 896 commercial enterprises, and in particular for Außenhandel, Dienstleistungen e.V. / BGA) is the
SMEs, because they have far fewer resources most comprehensive representative body for Ger-
to cope with such, often complex rules. many’s wholesale, foreign trade and services sector.
We should, therefore, talk more about the In terms of turnover volume, wholesale and foreign
opportunities offered by TTIP again. It is trade is the second-largest sector of Germany’s
precisely in times of market uncertainty economy. Annual turnover is around €1,100 billion
caused by various international crises that it in the wholesale sector. In foreign trade the annual
volume is around €1,390 billion in exports and
should become clear to us that stable trade
€1,220 billion in imports. The turnover in exports
relations with the United States is of partic- and imports amounts up to two thirds of Germany’s
ular importance to Europe. GDP. Approximately 125,000 companies with 1.9
million employees are active in Germany’s wholesale
Continue the Multilateral Process and foreign trade sector – more than in the entire
In addition to the bilateral free trade chemicals industry. A full 65 percent, or two thirds,
agreement, there is a lot of justification for are members of the BGA. They include large and fa-
Source: Statistisches Bundesamt mous companies like Metro, Thyssen-Krupp and
the multilateral approach to provide trade
MAN-Ferrostaal. However, around 98 percent of the
facilitation at a global level. The sense that federation’s members are medium-scale firms.
The German economy is closely linked with the econ- there is no reasonable alternative to the Import trading companies can be your bridge to
omy of its European partners, a fact clearly demon- multilateral rounds of the WTO considering the German market. For many foreign companies es-
strated by a close observation of foreign trade. In the global, highly complex supply chains pecially SMEs, it is not easy to get access to the Ger-
2013 Germany imported goods worth 896 billion and proliferation of competing free trade man market. Lack of information, financial risks, and
Euro. Well over half (57.5 percent) came from the EU, legal constraints may hinder exporters from placing
agreements will prevail. Another way is the
over 38 percent from the 17 Euro partner countries. their goods on the German market successfully. At
Equally important are the EU and the Euro-zone on
so-called plurilateral agreements: currently
this point, a German importer may help. Exporters
the customer side: during the same period Germany negotiations are under way in Geneva on
can use the diverse and broad services of German im-
delivered 57 percent of its exports to the EU: almost the extension of the plurilateral WTO agree- port trading companies for marketing, selling and
37 percent went to the Euro-zone. In 2012 Germany ment regarding the liberalisation of infor- distributing their products on the German market,
reduced its trade surplus in trade with partner coun- mation technologies (ITA) and plurilateral and even within the EU. German importers act as in-
tries in the Euro-zone from approximately 68 billion negotiations on the liberalisation of services. termediaries between suppliers abroad and cus-
Euro to 59 billion Euro in 2013. These will not be binding on all WTO mem- tomers in Europe. ■ www.bga.de

13
14-16_Land_der_Ideen 29.09.2014 10:43 Uhr Seite 2

■ Germany – Land of Ideas

©Getty Images
Powerful Projects
and Powerful Partners for
a Powerful Location

Urban and rural areas – both present mankind with

great challenges, both now and in the future.

Recognising the good ideas generated in all of Germany, to shine the spotlight on them, well as cultural and social innovations. Chal-
lenges facing the 21st century can be detect-
to render their potential visible and to connect the central players from the industry, the ed in advance in these urban centres where
sciences, politics and society with one another – those are the central objectives of the place- trends and developments can easily be
branding initiative "Germany – Land of Ideas”. An important setting facilitating just that is tracked – one of the reasons to dedicate the
annual theme in the competition "Landmarks
the competition "Landmarks in the Land of Ideas”, which is jointly hosted with the national
in the Land of Ideas” to the city of the fu-
sponsor, the Deutsche Bank. Public attention here is astutely diverted to projects that serve ture. For these excellent projects deliver so-
as role models and render Germany’s innovative strength visible. lutions to problems to which many countries
today still seek answers: demographic
hile the competition in 2013 was dedi- which the annual theme seeks to find an- change, increasing resource consumption,
W cated to metropolitan areas as a way
to reflect on the annual theme of "Ideas for
swers. energy revolution or limited mobility.
Rural areas can still only seldom garner
the City”, the annual theme for 2014 is "In- Rural Areas Deserve our Attention adequate public attention, although they
novative Country – Rethinking Rural Viewed from the outside, cities in Ger- take up 90 per cent of the surface area in
Spaces”. What existing ideas already ad- many generally garner all the attention: Germany. More than every second German
vance the cause of the human habitat of to- Berlin, Munich and Hamburg are real tourist lives in a village, a parish community or in a
morrow? What trends can other countries magnets. But metropolises are relevant for smaller city in a rural setting. Such settings
adopt that derive from innovations carried other reasons too: urban habitats are the en- typically harbour manufacturing sites, re-
out within Germany? And what role do part- gines of growth; they are the international sorts and recreational spaces, natural reser-
ners play in the making of small and great commercial centres as well as the reservoir voirs, cultural landscapes and much more.
success stories? Those are some questions to of innovative ideas for new technologies as Not just the large cities, today even small

14
14-16_Land_der_Ideen 29.09.2014 10:43 Uhr Seite 3

and medium sized companies are staking out

©Deutsche Bank
a claim as global market leaders. The 2014 “The annual theme couldn’t have mapped
competition under the annual theme of "In-
novative Country – Rethinking Rural Spaces” Germany’s regional diversity more accurate-
aims to draw more attention to rural areas. ly: these Landmarks form a unique network
Jürgen Fitschen, Co-Chief Executive Officer
of Deutsche Bank AG, which serves as the
of technological, scientific, and
national sponsor for the innovation competi- social innovations with which we create a
tion "Landmarks in the Land of Ideas” in-
sists: "The annual theme couldn’t have
future around here.”
mapped Germany’s regional diversity more
Jürgen Fitschen,
accurately: these “Landmarks” form a unique
Co-Chief Executive Officer of Deutsche Bank
network of technological, scientific, and so-
cial innovations with which we create a fu-
ture around here.”
Even Ulrich Grillo, president of the Feder- creative realm of ideas within the country Schleswig Holstein Netz AG undertaken in
ation of German Industries (Bundesverband and abroad and to make that come alive – cooperation with E.ON research association
der Deutschen Industrie e. V., BDI), and the even outside of the prosperous metropolises. among others, that propagates using locally
chairman of the initiative, Germany – Land generated energy. Even today, the island of
of Ideas (Deutschland – Land der Ideen e. V.), Systematic Cooperation with Strong Partners Pellworm generates more electricity than the
highlights the significance: "Be it broadband The annual themes always evolve out of population of just under 1,100 inhabitants
service, mobility or demographic change: the dialogues with partners from the industry, needs – the excess is then saved using an in-
hundred “Landmarks” remarkably show that the sciences, culture and politics. The eigh- telligent power grid. Another case in point is
good ideas spring up everywhere in Ger- teen-member strong panel of judges at the the "GPS meadow management system”, also
many. That is of critical importance for the competition has access to the consultative a prize winner in the competition "Land-
competitiveness of our country.” services provided by a technical advisor in marks in the Land of Ideas”. The Bavarian
The interaction between city and country is order to be able to identify and select the Regional Office for Agriculture in Freising
even internationally an important field of ac- most innovative prize-winning projects in has cooperated with the business world to
tion. “Landmarks” can set an example on na- the six competition categories of business, that end, so that an innovative system for
tional and international scale and throw culture, science, environment, education, and smartphone was developed in joint coopera-
spotlight on the innovative richness within society. The prize winners are as diverse as tion. Grazing cows are equipped with a
Germany. The latest innovations can be the future challenges in terms of the orienta- sender so that they can be located immedi-
brought centre stage by way of this competi- tion of their content: The "SmartRegion of ately – this means less work for the farmers
tion, in order to convey the strength of the Pellworm”, for instance, is a project of the and greater safety for the animals. Even the
©Getty Images

Innovations also characterise rural areas, not only in

their role as production location.

15
14-16_Land_der_Ideen 29.09.2014 10:43 Uhr Seite 4

©Carsten Bernot/Luftbildservice Bernot

©CLAAS/Deutsche Telekom
This North Sea island of Pellworm is adopting a new course in power supply Communication between agricultural machinery using ‘Farming 4.0’ allows efficient use
with the SmartRegion Pellworm project. of technology, among other things.

cooperation between the two big businesses, each competition year undergo a scientific example. There are unbelievably great initia-
Deutsche Telekom and CLAAS, was able to analysis under the aegis of the largest Ger- tives and projects in Germany that generate
convince the panel of judges at the competi- man scientific research organization, the ideas for the future. Our goal is to showcase
tion: In close cooperation, they would devel- Fraunhofer Gesellschaft. The Fraunhofer IAO and cross-link these ideas.”
op a mobile communications system and (Institute for Industrial Engineering and Or-
Solutions of Global Relevance
The examples show that cooperation and
©Christian Kruppa

“Be it broadband service, mobility or collaboration lead to success – and ideas

generate positive changes in the country.
demographic change: the hundred ‘Land- Within the scope of the annual theme this
marks’ remarkably show that good ideas year, the competition has shown that apart
from the urban centres even the rural re-
spring up everywhere in Germany. That gions actively shape their lives, but in con-
is of critical importance for the compe- trast to the big cities they still remain hidden
treasures. It is equally important for foreign
titiveness of our country.” investors to turn their attention to the rural
regions in Germany: the "Innovative Coun-
Ulrich Grillo, try”, that thereby emerges, offers solutions to
President of the Federation of German Industries (BDI) challenges that have great relevance in other
countries. Cooperative efforts across national
borders are the next step in order to jointly
sensor technology as a part of the "Farming ganisation) recognises such trends and ten- tackle these challenges successfully.
4.0 project”, that allows communication be- dencies in Germany at an early stage and
tween agricultural engines and enables farm- furthermore derives insights that are of in-
ers to use the machines in a significantly terest to the international community. Ari-
more effective and less work-intensive man- ane Derks, who heads the initiative "Ger-
ner. many – Land of Ideas” describes the goal of
In order to be able to strategically utilize the competition thus: "We would like to
the competition to its maximum potential as reach as many people as possible with our
the trend barometer, the 100 prize winners of competition and inspire them to follow the
"Germany – Land of Ideas” is the joint brand-
ing initiative of the German federal govern-
©Deutschland – Land der Ideen

ment, represented by the Federation of Ger-

“We would like to reach as many people as pos- man Industries (BDI). Partners from the busi-
sible with our competition and inspire them to ness world, politics, culture and the sciences
follow the example. There are unbelievably great are jointly invested in campaigning for Ger-
many as an attractive business and invest-
initiatives and projects in Germany that generate ment location and in generating greater
ideas for the future. Our goal is to showcase and awareness for innovations both in Germany
cross-link these ideas.” and abroad. Projects and competitions orga-
nized by the initiative aim to encourage the
Ariane Derks, Managing Director spread of ideas to the public.
of the initiative "Germany – Land of Ideas” ■ www.land-of-ideas.org

16
17_Innovationspreis 24.09.2014 12:19 Uhr Seite 1

■ German Innovation Award for Climate and the Environment

Wide Range of Cutting

Edge Technologies
Global population growth, increasing mobility

©Daimler AG

©Saint-Gobain Weber GmbH

and rising energy consumption pose major
challenges to the protection of climate,
environment and resources. Germany is
leading the way in coping with these global
challenges. Many "Made in Germany”
products and processes assist in the protec-
tion of climate and the environment. The
Federal Ministry for the Environment, AquaBalance enables durable façade protection
without harmful biocides.
Nature Conservation and Nuclear Safety
(BMU) and the Federation of German The award for "Environmentally-friendly
Industry (BDI) award the Innovation Award products and services” went to Saint-Gobain
Weber GmbH Düsseldorf for their develop-
for Climate and the Environment (IKU) for
ment of the environmentally-friendly Weber
the most promising of ideas in this field. AquaBalance finishing coat. The innovative
Daimler experts at the Research & Development finishing coat protects façades from attack
Center in Ulm made key contributions to the devel-
he competition for the German Innova- by fungi and algae through a balanced
T tion Award for Climate and the Envi-
ronment highlights the wide scope of inno-
opment of the NONOSLIDE technology. The system
employs the electric arc wire spraying technique to
optimize cylinder surfaces.
moisture content and protects ground water
from contamination by biocides.
vation. The award is given in five categories There were two winners also in the "Tech-
– from new technologies, techniques, plastic balloon for filling instead of conven- nology Transfer” category, awarded for their
processes and methods, via innovative prod- tional CO2 rinsing of the beverage bottles, innovations in improved provisioning in de-
ucts and services and up to ground-breaking thus saving power and time in addition to veloping countries: AUTARCON GmbH Kas-
business models, including climate and en- saving CO2. sel received the award for its development of
vironmental protection technology transfers Two prize winners were actually named in the SuMeWa | SYSTEM, an energy self-suf-
to developing countries, emerging markets the category "Environmentally- friendly ficient, environmentally friendly and safe
and East European states. Technologies”: Evonik Industries AG Essen plant for the supply of potable water in de-
On the occasion of the previous award developed the SEPURAN® Green hollow fi- velopment regions across the globe, and the
ceremony in December 2013, a top-ranking bre membrane for purification of biogas to a lighting technology manufacturer OSRAM in
specialist jury selected innovative projects purity grade up to 99 percent whilst Eisen- Munich was awarded for its development of
among about 100 applications by German mann Anlagenbau GmbH & Co. KG Böblin- the OSRAM Off-Grid Lighting Concepts, of-
companies and research institutes, which gen also convinced the panel with its devel- fering access to efficient and reliable light-
convincingly highlight the Federal Repub- opment of a high performance and mobile ing in off-grid regions in Kenya via rental
lic’s leading role in terms of the develop- biogas treatment plant. and charging stations.
ment and enhancement of key competencies
in the field of technologies and processes,
©OSRAM GmbH

products and services friendly to climate

and the environment.
The cooperation between Daimler AG Ulm
and Gebr. Heller Maschinenfabrik GmbH
Nürtingen for the joint development of a
globally novel and patented method of coat-
ing aluminium cylinder surfaces received an
award in the "Process innovations for cli-
mate protection” category. The innovative
NANOSLIDE® technology reduces friction
losses, enables light-weight construction and
thereby significantly increases the CO2 sav-
ings potential.
In the "Product and Service Innovations
for Climate Protection” category, Leibinger
GmbH Teningen received the award for a
novel method of bottling carbonated and
oxygen-sensitive beverages. The specifically Thanks to the OSRAM "Off-Grid Lighting” concept, Lake Victoria fishermen in Kenya enjoy energy efficient
lighting and cost savings up to 55 percent. This significantly increases their available income and quality of life.
developed Balloon-Style® technology uses a

17
18-19_Maschinenbau 24.09.2014 12:25 Uhr Seite 2

■ Mechanical and Plant Engineering

Future Markets in Our Sights with

By Dr Reinhold Festge, President of the German Engineering Association (VDMA)

In the first six months of 2014 German

©MAN SE
machinery production missed the previous
year’s level by 0.7 percent according to
preliminary calculations. Sluggish incoming
orders and political and economic risks,
particularly as a result of the Ukraine crisis,
caused the German Engineering Association
(VDMA) to revise its production forecast to
a growth of around one percent in real
terms. The increasing cancellations in Russian
business are currently being overcompensat-
ed by increases in states outside Europe and
strong large-scale plant business in July.
According to the latest calculations employ-
ment in the engineering and plant construc-
MAN Diesel & Turbo SE has concluded a long-term service agreement with the Brazilian energy group Petroleo
tion sector has risen to over one million
Brasileiro (Petrobras) for the maintenance, repair and operational support of 20 MAN THM gas turbine trains
full-time employees – a level last achieved on four offshore platforms in the crude oil and natural gas exploration area off the north-east coast of Rio de
Janeiro.
by the engineering industry in 1993.

his makes the engineering and plant also slightly below last year’s levels, down (4.0%). It is pleasing to see that Chinese ex-
T construction sector the industry with the
most employees in Germany. At the same
0.7 percent to 55.8 billion Euros. Last year
represented a renaissance of industrial na-
ports rose again after a decline over more
than two years (+ 1.8% in the first half of
time the current figure of just over one mil- tions for German machinery exports. Mar- 2014). China’s importance is further under-
lion employees also documents the optimism kets in the EU-28 saw increases of 2.1 per- lined by the fact that German direct invest-
of the engineering companies and their con- cent and the EURO-18 zone even achieved a ment in Chinese engineering has risen rapid-
fidence in their own competitiveness and fu- rise of 2.4 percent. Germany has the highest ly in past years. Approximately 4.8 billion
ture viability. The result of approximately machinery exports in the world with a mar- Euros or 14 percent of investment holdings
206 billion Euros in turnover in 2013 is also ket share of 16.3 percent compared to 15.9 are now in China. This also shows that pro-
duction chains are becoming more interna-
tional.
“It is not only individual sectors that profit
Increase in German Machinery Exports
from the demand for the products of the German to the USA
engineering and plant construction sector. On Deliveries to the second largest export
market for German engineering and plant
the contrary German manufacturers are well construction companies are once again ex-
represented internationally across all sectors.” panding. An increase of 3.6 percent in the
Dr Reinhold Festge,
President of the German Engineering Association (VDMA) The largest Industries
Industry group Turnover %-change to
bn € 2013 previous year

a respectable result in the current difficult percent in the previous year, followed by Mechanical
global economy. However production re- China, which increased its market share engineering 206 -0.5
duced for the first time since the crisis year from 11.1 to 11.7 percent. In contrast to this E&E industry 1
167 -2.1
of 2009 by 1.5 percent when adjusted for in- the USA (reduced from 11.9 to 11.4%) and Motor vehicles,
flation. It is just below the record level of Japan (from 10.8 to 8.9%) both fell. The trailers and
196 billion Euros in 2008 with an estimated number five – Italy – was able to increase semi-trailers 276 0.9
production value of 194 billion Euros. its share from 7.3 to 7.7 percent.
Chemical industry 111 -1.7
German engineering and plant construc- China remains the most important export
tion exports remained just below the record market for German engineering and plant Food products 139 2.5
level of 149.4 billion Euros that was construction with a share of 11 percent, fol- Manufacturing 1,359 -0.4
achieved in 2012, falling by 0.3 percent to a lowed by the USA (9.5 %), France (6.6%), Source: Stat. Bundesamt, ZVEI, VDMA
volume of 149 billion Euros. Imports were Russia (5.2%) and the United Kingdom 1) without information technology

18
18-19_Maschinenbau 24.09.2014 12:25 Uhr Seite 3

Technology for People

first four months of 2014 may not be spec- sector. On the contrary German manufactur-
tacular but because of the high proportion Industry data ers are well represented internationally
of overall German machinery exports of 9.7 Subject 2013 across all sectors: they are in the top 3 in 25
percent (2013) this means that the largest Turnover in bn € 205.8 of 31 comparable sectors and in the top po-
contribution to growth in machinery exports sition in 16 of these. The German manufac-
in the period from January to April of more Turnover per employee 1
in 1,000 € 208.6 turers are followed by China with 21 and the
than 160 million Euros comes from the Production in bn € 194.3 e USA with 20 sectors in the first three posi-
United States. And in times like these, when tions.
foreign demand overall has not yet shown Exports in bn € 149.0 Engineers, inventors, draughtsmen and
any clear growth impulses, a moderate plus EURO-countries in bn € 37.6 highly qualified specialist workers are be-
in such a large market offers a good oppor- Imports in bn € 55.8 hind all this success and it is their innova-
tunity to compensate for declines in other tions that have brought the German engi-
countries. Advances following the financial Domestic sales 2
in bn € 45.3 e neering and plant construction sector to a
crisis are also remarkable. The 2008 level Domestic market supply 3
in bn € 101.1 e top global position. The sector is committed
from before the crisis was already reached to being a technical problem solver for the
in the course of 2011. Compared to other Export share 4
in percent 76.7 e great social challenges of energy, climate
industrialised nations this means that the Import share 5
in percent 55.2 e change and scarcity of resources under the
recovery in exports to the United States has 1) Calculated with average number of employees per year
key motto of ‘Technology for People’ and al-
been above average. 2) Production minus Exports so stands for the issue of sustainability. The
3) Production minus Exports plus Imports
America’s economic development is quite 4) Exports in percent of Productions products from these engineers and plant
5) Imports in percent of domestic market supply
solid apart from the bad results for the first e) estimated
construction experts enable other industries
quarter, which were distorted by exceptional Source: ifo-Institut, Stat. Bundesamt, Stifterverband der deutschen Wirtschaft, VDMA such as the automotive, electronics or chem-
circumstances. Plant in the United States is ical industries, which only become competi-
thus set to grow by 6.1 percent this year tive producers through machinery and plant.
and 7.3 percent next year. This is very re- percent of all foreign investments. Overall The sector has enormous future markets
spectable given that many institutions have German engineering is the leading investor ahead of it. High demands are placed on
revised growth estimates downwards to ap- from Germany in the USA, for example far production in the future. Whether it is In-
proximately 2 percent per annum. This rep- ahead of the automotive industry. Many dustry 4.0, environmental protection to save
resents good opportunities for the German member companies in the VDMA are the resources, energy efficiency or E-mobility: It
engineering and plant construction sector. most important producer in the USA in their needs to be intelligent, convertible, efficient
In 2013 this country was the second most respective sectors. This proves the close links and sustainable. The Internet of things and
important export market with deliveries with between the two countries and underlines services is moving into factory halls and is
a value of 14.1 billion Euros and with ex- the importance of the planned trade and in- making engineering a winner in global com-
ports increasing nominally by 0.9 percent vestment partnership TTIP. petition. We are well equipped for a transi-
compared to the previous year. German en- tion in production. Our approaches to the
gineering and plant construction firms have Top Positions across a Wide Spectrum ‘Factory of Tomorrow’ show how industrial
been present with local investments for It is not only individual sectors that profit added value can be reconciled with resource
many years. The USA is our most important from the demand for the products of the efficiency and ecological sustainability.
foreign location by far with more than 20 German engineering and plant construction ■ www.vdma.org
©SMS Meer

©ThyssenKrupp Industrial Solutions

Rods with different cross sections and in different grades are being manufactured at Highly qualified personnel are one of the factors that contribute greatly to the
Dongbei Special Steel in Dalian/China on a radial forging machine supplied by SMS Meer. success of the German machinery and plant engineering on world markets.

19
20-21_Blaue Kompetenz 26.09.2014 9:50 Uhr Seite 2

■ Blue Competence – Success and Sustainability in the Mechanical Engineering Industry

Technical Solution Provider for the

By Isabell Lippert, VDMA Sustainability Initiative Blue Competence

©Clipdealer
Efficient, resource-saving production for a liveable
future – that is the core focus at Blue Competence.

The machinery and plant engineering sector, with its workforce of around one million, is by far the largest industrial employer in Germany.
The engineering industry, which is made up of predominantly medium-sized companies, thus makes a significant contribution to prosperity,
job security and economic growth in Germany. Its machinery exports also put Germany in this field among the top three exporting countries,
alongside the United States and China. This means that German machinery and plant engineering is not only a provider of solutions for
Germany but can also play its role as a technical problem solver internationally for the big social challenges of our time.

Mechanical Engineering Is Making economies in the future. To secure a future the cause of sustainability. This sector has a
a Green Economy Possible worth living for everyone, the transition to a tradition of taking its social role seriously
Global megatrends such as population "green economy” is therefore all the more and reconciling economically, environmen-
growth and urbanization, energy supply se- crucial. German machinery and plant engi- tally and socially responsible business prac-
curity, climate change and resource scarcity neering, with its innovative, energy and re- tices.
will significantly affect our lives, work and source-efficient products, has long stood for
Engineering Innovation Partner
©VDMA

New developments or significantly im-

“A sustainable corporate strategy is proved products were responsible for 20 per-
cent of German machine builders’ sales in
a profitable model for the future. German 2012. About two-thirds of companies man-
machinery and plant engineering is aged to introduce at least one product or
process innovation between 2010 and 2012.
well positioned here.” German machinery and plant engineering
is thus an important partner when it comes
to the implementation of resource-saving
and energy-efficient production, lightweight
Markus Asch, Chairman of the Blue Competence industry construction and electric mobility.
steering committee and Vice Chairman With its innovations, the engineering in-
of the Management Board at Alfred Kärcher GmbH dustry is making a significant contribution

20
20-21_Blaue Kompetenz 26.09.2014 9:50 Uhr Seite 3

Challenges of Our Time

©Pfeiffer Vacuum
to helping other industries, such as the auto- able business,” says Naemi Denz, Managing
motive, chemical, food or textile industry Director for Technology and Environment
become environmentally sustainable pro- in the German Engineering Association
ducers. (VDMA).

Blue Competence – the Network Resource Efficiency Using the Example

of Sustainable Technology Providers of Helium Recovery
Machinery and plant engineering compa- The example of vacuum technology shows
nies have relied on low consumption, that resource efficiency potentials are enor-
durable and environmentally friendly tech- mous if machinery technology of the latest
nologies for many years now. To make the generation is used.
sustainability performance of companies Helium is extracted mainly from natural
from a wide range of sub-sectors better gas, where it is present as an admixture at a
known, the German Engineering Association concentration of up to 16 percent by vol-
(VDMA) launched the European Machinery ume. Should we ever deplete natural gas re-
and plant engineering industry’s sustainabil- serves, there are currently no commercially
ity initiative, Blue Competence, in 2010. viable alternative methods of producing he-
Some 400 companies have since joined in lium.
the initiative – and the trend is growing. As Due to rapidly increasing consumption,
a pioneer in the field of sustainable product we are headed towards a helium shortage in
and production innovations, the partners of the medium term that could lead to exorbi-
the initiative are developing resource-effi- tant prices or the need to ration the re-
cient and environmentally friendly products source. Vacuum technology and many other
under the motto "Others talk about sustain- industries use helium for leak detection sys-
ability – we develop solutions”. Blue Com- tems. These systems are used in various in-
Modern systems for the recovery of the valuable
petence defines reliable sustainability crite- dustrial production processes, research and noble gas helium are one example for efficient
ria and standards that must be fulfilled by development as well as in analytics. Previ- technology to save resources.
everyone who joins the initiative. "A sus- ously the helium deployed as a test gas was
tainable corporate strategy is a profitable simply emitted into the ambient air and lost
model for the future. German machinery and after being used to detect and locate leaks. growing sales segment, as well in Asia. The
plant engineering is well positioned here,” Plants for helium recovery that can recycle warp-knitted fabric used for outdoor adver-
says Markus Asch, Chairman of the Blue and recover the helium gas used in leak de- tising of roundabout 400,000 tons produced
Competence industry steering committee tection for reuse once the testing is over worldwide throughout one year would be
and Vice Chairman of the Management have now been developed. The results of this sufficient to transform the overall metropo-
Board at Alfred Kärcher GmbH. innovation: 98 percent recovery of the valu- lis of Guangzhou, China – covering at least
The companies offer a wide range of sus- able helium as well as a substantial reduc- 3,442 square kilometers – into a giant textile
tainable technologies, from solutions for en- tion in operating and life cycle costs. And billboard. If German machinery technology
vironmentally-friendly energy generation that is merely one example of many sustain- of latest generation was used exclusively
and storage, to increasing energy efficiency, able success stories from the German ma- for the production of these textile advertis-
resources and materials efficiency, sustain- chinery and plant engineering industry. ing media, enormous energy savings would
able mobility and recycling management be possible for each individual process step.
through to technologies for sustainable wa- Efficient Textile Production in Terms They sum up to 26 per cent. This is equiva-
ter management. "Blue Competence means of Energy and Resources – an Industry lent to 300 billion watt hours (300 GWh)
taking responsibility and thinking long term. Example per year and the daily output of the world’s
Durable products optimized over the entire Large-area advertising at facades, roofs biggest hydroelectric power station at the
life cycle are the essential key for sustain- and highways represent a young and ever Three Gorges Dam in the Yangtze River!
©VDMA

These are just some of the many sustain-

“Blue Competence means taking responsi- able industry examples from the Blue Com-
petence partners and thus from the German
bility and thinking long term. Durable pro- mechanical engineering industry.
ducts optimized over the entire life cycle are ■ www.bluecompetence.net
the essential key for sustainable business.”

Naemi Denz, Managing Director for Technology

and Environment in the German Engineering Association
(VDMA)

21
22-23_Grossanlagenbau 26.09.2014 11:07 Uhr Seite 2

■ German Large Industrial Plant Manufacturing Industry

Modularisation Strategy against High

By Klaus Gottwald, VDMA Large Industrial Plant Manufacturers’ Group

©ThyssenKrupp Industrial Solutions

achieved both technological and planning
advances. As a result of reducing domestic
demand we can assume that the Chinese
plant manufacturing industry will position
themselves even more strongly abroad than
they have up to now and may even set their
sights on the European core market. 97 per-
cent of the participants in the above-men-
tioned study expected the competitive pres-
sure from China to increase either noticeably
or even very significantly.

Re-evaluation of South Korean

Plant Manufacturing
Even just a few years ago, South Korean
contractors were seen as the strongest chal-
lenge to established plant manufacturers.
This is because of their integration in finan-
cially strong networks of companies – the
so-called chaebols –as well as their skills in
project management and construction. They
were able to realise price and time advan-
tages, primarily in the Middle East, where
mega plants were in great demand. Korean
plant manufacturers have continued to be
well positioned on the market. However,
some suppliers are now displaying less price
aggression and changes in risk policy as a
result of processing problems on large pro-
jects, which resulted in a loss of market
share and lower profit margins. This seems
to also have an effect on the perception of
the competitive pressure emanating from
South Korea. If 83 percent of responsible
persons in plant manufacturing assumed a
noticeable or even very significant increase
A propane dehydrogenation (PDH) plant in this pressure in 2012, it is now only 45
in Port Said, Egypt percent in 2014.

Modularisation and Standardisation

The market structure in large industrial plant construction has been characterised since the
Open up Noteworthy Earning Potential
economic crisis in 2008/2009 by a rapid increase in the number of mainly Asian suppliers with German plant manufacturing needs to re-
a relatively constant volume of projects. As a consequence of this, the relative strength of act comprehensively to the challenge from
Asia. Besides the development in technology
suppliers and operators of plants has shifted. Competitive pressure has increased significantly leadership and the expansion of the service
as a result of this shift and will continue to rise in the next three years according to a recent portfolio, it is primarily steps to reduce costs
that are essential. The companies are placing
survey of management in Germany’s large industrial plant industry. their trust in global project management,
not only as part of the so-called mega-pro-
he speed of the increase will, however, ers from Western Europe, North America
T reduce slightly: if a good 97 percent of
the managers assumed in 2012 that the com-
and Japan. But the lead held by this trio is
melting away. As in other industries the
jects. The development of international pro-
curement organisations – for example
through the establishment of local purchas-
petitive pressure would increase noticeably number of market participants from newly ing offices – and the outsourcing of detailed
in the medium term, now only 85 percent of industrialised countries is constantly in- planning to foreign subsidiaries are impor-
them are of the same conviction. creasing. It is above all the competition from tant steps within this strategy. The establish-
East Asia that has been able to significantly ment and development of locations for
Chinese Manufacturers of Large Industrial increase their turnover in the recent past. manufacture and order processing in client
Plant Advancing This trend is expected to continue in the countries is also moving in this direction
The global market for large industrial medium term. Chinese suppliers are seen as and serves simultaneously to fulfil require-
plant continues to be dominated by suppli- the strongest challengers because they have ments to achieve local content.

22
22-23_Grossanlagenbau 26.09.2014 11:08 Uhr Seite 3

Competitive Pressure
With an eye to further cost reduction months – a notable improvement that can tion. In the end, this can only succeed if top
methods the plant manufacturing industry is be decisive for the awarding of a contract. management lives the idea of modularisa-
looking closely at the topics of standardisa- tion and defends it against internal resis-
tion and modularisation in the planning Comprehensive Changes in Organisation tance. The comprehensibility of the benefit
phase – methods that are already used at a and Processes of modularisation for the entire company
very high level in serial machine production Comprehensive adaptations are necessary and clearly agreed objectives are further as-
and in the automobile industry. Modularisa- in both company organisation and business pects that are critical to success.
tion and standardisation have a central im- processes in order to actually achieve these
portance for increased competitiveness with ambitious objectives. These changes relate International Shift: German Politics Challenged
an expected improvement potential of up to primarily to engineering and proposal German large plant manufacturing is fac-
ten per cent in the opinion of the surveyed preparation. However, sales and distribution, ing the competition with ”newcomers“ from
plant manufacturers with regard to the over- which had previously been accustomed to Asia confidently given the successes it has
all company result. offering client-specific, unique products, already achieved. However, it needs fair
need to adapt to this new strategy. It is also framework conditions in order to survive
High Levels of Benefit for other necessary to break up established processes against companies from countries with a
Applications and Processing Times and habitual ways of thinking, which can strong political influence on their economy.
The survey results are even more impres- best succeed as part of a comprehensive These framework conditions relate particu-
sive with regard to individual disciplines change management process. larly to export financing. Thus the German
within plant manufacturing. For example, it Hermes cover policy should reflect structural
would be possible to achieve savings of 15 Further Development of Modularisation and shifts in a practice-oriented manner. German
percent through consistent modularisation Standardisation suppliers in the international large plant
in engineering alone. The participants even The most important finding from the sur- business continue to be missing fast and
estimated it to be possible to reduce non- vey can be considered that large industrial binding confirmation of cover, particularly
conformity and warranty costs by an aver- plant manufacturing has understood that the for difficult projects in the important sales
age of 23 percent. The consistent use of se- standardisation of modules and machines phase. A re-evaluation is also necessary for
ries on a module and machine level and right through to complete systems is an im- the cover of high proportions of foreign
their application in platform strategy has portant component in its competition strate- supply, which are standard in plant manu-
proven to be essential in a successful modu- gy and that it will further optimise this facturing because systems can by nature on-
larisation strategy as the misdirection costs method in the future. Fields of action that ly be finally constructed at their destination
can only be lowered disproportionately via are of great relevance in this regard are the abroad. The members of the VDMA Large
scale effects from the repeated use of sys- creation of integrated planning systems, the Industrial Plant Manufacturers’ Group hope
tems and equipment. Optimisation potential use of intelligent and networked software for government policies that recognise the po-
is appraised at 12 percent for project dura- solutions and the integration of suppliers in- tential in this industrial sector and create the
tions. Depending on the duration of a pro- to product development. Going forward, environment that is necessary for positive
ject, this can correspond to a reduction in consciousness of and will to sell standards development in large plant manufacturing.
processing time of several weeks to some must mature further in sales and distribu- ■ www.vdma.org/large-industrial-plant
©Siemens AG

©The Linde Group

The PowerSeraya’s 800-megawatt Combined Cycle Power CoGeneration Plant in Innovative plant technology for the production of liquefied petroleum gas (LPG)
Singapore built by an open consortium with Siemens AG as the consortium leader in the Kollsnes gas processing plant in Norway

23
24-25_Robot 29.09.2014 8:46 Uhr Seite 2

©Messe München GmbH (2)

The manufacturing firms in the robotics and automation key sectors in Germany are currently recording an oder
trend, which seems to justify optimism in the industry.

■ Robotics and Automation

A Key Industry with the Wind

in Its Spails
The member companies of the VDMA Robot- ing," emphasised Hans-Dieter Baumtrog, Sharp Growth in Exports
ics and Automation Association are looking managing director of the Winnenden-based Sector companies in Germany have seen
sortimat Assembly Technology company steady growth in their exports in recent
forward to a strong performance in 2014 on and Chairman of the Board of VDMA Robot- years, which surpassed the value of domestic
the back of very strong order intake in the ics + Automation, ahead of AUTOMATICA. sales in 2012. The export ratio advanced
first six months. At AUTOMATICA in June the
Association announced that sector turnover
is expected to increase by seven percent to
EUR 11.2 billion this year. And all three sec-
tor branches – robotics, integrated assembly
solutions and machine vision – are on track
to deliver robust growth.

ermany’s robotics and automation

G manufacturers offer pioneering solu-
tions in numerous areas. Integrated assem-
bly solutions are in demand worldwide for
precise, swift and reliable assembly process-
es. In machine vision, German image analy-
sis software leads the way globally, with
German image processing camera manufac-
turers more than doubling their sales be-
tween 2009 and 2013. "Global demand for In June at the AUTOMATICA Trade Fair in Munich the diverse range of robotics and automation solutions
German robotics and automation products enabled the companies in this sector of German industry to demonstrate once more their increasingly innovative
and solutions is strong and is steadily grow- approach to providing solutions.

24
24-25_Robot 29.09.2014 8:46 Uhr Seite 3

from 45 percent in 2008 to 55 percent in ty" – a good yardstick for the level of au-

©Carl Cloos Schweisstechnik

2013. In absolute terms, the export volume tomation – was therefore more than twice
rose by 37 percent to EUR 5.7 billion in this the level in France and over four times
period. In 2013 one in nine robots installed higher than in the United Kingdom. Only
worldwide was manufactured in Germany. Japan and Korea recorded higher robot den-
After maintaining their record volume of sities.
EUR 3 billion in 2013, this year robotics
manufacturers’ sales are expected to ad- The Automotive Sector Remains
vance by five percent to EUR 3.2 billion. In- the Biggest Customer
tegrated assembly solutions manufacturers, Although robotics and automation are
which produce components and systems for utilised in many sectors, automotive manu- Welding robot with seven axes
assembly and handling, boast a very healthy facturers and suppliers remain by far the
order backlog. As a result, the sector expects largest customer group. In 2013 the automo-
to post a sharp eight percent rise in turnover tive sector accounted for almost two thirds mates, between 2013 and 2016 at least
this year to EUR 6.2 billion. Machine vision of the turnover of integrated assembly solu- 95,000 new professional service robots
is performing especially well, and delivered tions and robotics companies. The machine worth approximately EUR 12.3 billion will
eight percent growth in turnover in 2013. vision sector is highly diversified and is be sold worldwide.
This year growth is expected to stand at ten swiftly moving into new spheres of applica- The "non-industrial" new applications for
percent, with sector turnover reaching al- tion outside industrial production, e.g. in robotics + automation are not, however,
most EUR 1.8 billion. agriculture, medicine and safety technology. limited to service robotics. Machine vision
With sales tripling between 2008 and Nonetheless, the automotive sector also re- systems enable, for example, the develop-
2013, China was the biggest growth driver. mains the largest customer for the machine ment of eye surgery simulators and the se-
Since 2010 this has been the largest export vision sector, accounting for 26 percent of lective use of pesticides in precision farm-
market for robotics and automation, with turnover. ing, while handling systems in the automat-
hefty investment in the automotive industry Today machines are carrying out monoto- ed pharmacies of major hospitals ensure that
driving growth. The automotive industry in nous, harmful and low-prestige jobs in place every patient receives their appropriate daily
the US has also stepped up investment in the of humans, and in future people and ma- medication. Many new applications for ro-
modernisation of production facilities. Over- chines will cooperate more closely than ever botics and automation will be added in fu-
all, the increasing importance of industrial before. For example, direct human-robot ture.
production in the US is leading to growing collaboration is a cornerstone of the appli- The European Union is committed to ro-
demand for robotics and automation. Over cation of Industry 4. Machine vision enables botics, as demonstrated by its establishment
the last three years in particular North robots to see and to sense obstacles using of the largest ever robotics research pro-
America has been a key sector growth dri- torque-sensitive sensors, thus adapting to gramme within the Horizon 2020 frame-
ver. However, growth in demand from Euro- their environment. This makes workplaces work. Under this programme some EUR 700
pean customers has also been robust. "Many more productive, flexible and ergonomic, million will be invested in the development
European economies have realised that a but here safety technology is of paramount of European robotics over the next seven
competitive industrial core is essential for importance. The VDMA Robotics + Automa- years. Europe currently represents 32 per-
healthy macroeconomic growth. And this is tion Association presented a position paper cent of the global market for industrial ro-
having a positive impact on our sector," em- on this theme at AUTOMATICA titled "Safe- botics and plans to grow this share still fur-
phasised Hans-Dieter Baumtrog. ty in Human-Robot Collaboration." ther. And what’s more, the continent has not
And the success of German industry is al- Service robots for professional use, for ex- just embraced the technology but is also ac-
so directly associated with the utilisation of ample, in logistics, medicine, care, agricul- tively addressing the ethical, legal and soci-
automation: In 2012 there were 273 robots ture, inspection and maintenance, are on the etal issues raised by the new era of robotics
per 10,000 employees in manufacturing in- verge of a breakthrough. According to the and automation.
dustry in Germany. So-called "robot densi- International Federation of Robotics‘ esti- ■ http://rua.vdma.org
©Photo: Bosch

©Heitec

The Bosch APAS family of systems, including the APAS assistant (left) and the APAS inspector (right), are With more than 250 successfully installed robot
operation-ready automation solutions for industrial and other applications. Operated via a touchpad and systems worldwide, HEITEC AG is a leading specialist
graphical user interface, devices in the APAS family can easily be trained to carry out a variety of tasks. for robotics and handling systems.

25
26-27_Wasser 26.09.2014 9:49 Uhr Seite 2

©Veolia/Berkefeld
Water is a valuable commodity – modern systems
guarantee economical and ecologically responsible
handling of it.

■ German Water and Wastewater Technology

Technology for People

By Peter Gebhart, VDMA Process Plant and Equipment, Water and Wastewater Technology Group

Water is scarce and the VDMA member companies are aware of their responsibility. Therefore now be treated in modified state of the art
they consider the entire process chain as a networked system: From raw water treatment of wastewater treatment plants in a way that
will save resources.
ground and surface water through waste water treatment both for the industry and for com-
However, transferring such concepts into
munities, right to the disposal of sewage sludge. With their machinery, equipment, compo- practice requires significant investment in
nents and systems – all designed for durability and economic viability – German companies are machinery, equipment, components and sys-
in demand as partners worldwide. tems for water treatment. Another problem,
especially in developing countries and
emerging economies, is the frequent lack of
ince the required amounts of drinking tries tend to lack an infrastructure of water
S and process water in many countries
cannot be gained from spring or ground wa-
technology. To give an example: the separa-
tion of yellow, brown and grey water
knowledge about ecological interrelations.
German companies in the water and
wastewater technology industry are not only
ter reservoirs alone, water from surface wa- streams. This is a concept that allows you to innovative and technologically advanced,
ter sources such as rivers or lakes have to be treat unmixed and concentrated wastewater they also have a high level of expertise
processed with the help of highly efficient quantities more easily and inexpensively, where consulting and implementation are
technology. In regions of severe water stress lets you regain valuable ingredients and concerned. This combination of skills guar-
even these measures may often not be reuse the treated wastewater. antees successful projects and makes Ger-
enough. As a result, alternative sources, The trend veers away from classical pollu- man manufacturers coveted partners world-
such as recycled process wastewater, storm tant disposal towards a resource manage- wide.
water or municipal wastewater, are increas- ment based on the networking of both cen-
ingly being considered. tralized and decentralized installations with Markets of the German Water
Developing the existing technologies fur- predominantly closed process water circuits. and Wastewater Technology
ther and adapting them to the specific chal- The latter will reduce the fresh water de- The global demand for components and
lenges of these arid regions is of particular mand and thus reduce both water procure- systems for the treatment of water, waste-
importance here. To meet these challenges, ment costs and sewage and waste disposal water and sludge is high already and contin-
brand new, predominantly decentralized so- costs, for instance for sludge. Another bene- ues to rise. As German providers offer their
lutions are often necessary as these coun- fit: the residual amounts of wastewater can customers individual system solutions

26
26-27_Wasser 26.09.2014 9:49 Uhr Seite 3

adapted to the particular requirements on

site, they are in great demand as partners. The 10 Most Important Export Markets
The short decision-making lines found in
the mainly medium-sized companies put the German water and wastewater technology in € million
providers in a position where they can react
Russia 62.7
promptly to changes even as late as during 107.8
project design and implementation. China 58.6
It is for these reasons, among other things, 69.4
that in 2013, the German businesses were France 61.3
61.7
able to further strengthen their position as USA 53.6
global leaders: In 2013, the German exports 50.1
of components and systems for the treat- UK 46.8
47.1
ment of water, wastewater and sludge in- Switzerland 41.6
creased by 3,5% to 945 million euros. 40.8 2012
The most important sales market used to Austria 30.8 2013
be – and still is – the EU-28 (370.5 million). 35.9
Spain 26.6
The growth in exports was largely driven by 34.1
the demand from Russia and from China. Italy 34.0
29.8
The Netherlands 23.2
German Exports 27.2
by Regions 2013 0.0 20.0 40.0 60.0 80.0 100.0 120.0
Source: VDMA (item number 842121)

tial for the agricultural production of food contribution towards ensuring a secure sup-
and for many industrial processes used to ply of water worldwide.
produce consumer and investment goods. The new portal supports the German
This sees the invariable and available providers of water and wastewater technolo-
amount of fresh water faced with a rising gy to make internationally better known
world population with ever-growing re- their product and technology offerings.
quirements. There is one particular instru- The integrated manufacturer catalog al-
ment that can be used to permanently align lows customers and users a targeted search
supply and demand as well as raise aware- for manufacturers and products.
ness about the careful use of finite re- With the continuous improvement of
Total export volume: 945,3 million euro
Source: VDMA (item number 842121) sources: technology! technologies, innovative prowess and a
Technology for supplying people with range of specific and needs-oriented solu-
clean drinking water, technology for provid- tions, German manufacturers of water and
Russia was the world‘s strongest export ing water for agricultural and industrial wastewater technology offer their services as
market with 107.8 million euros, followed processes, technology for treating municipal global partners. Our companies literally de-
by China with 69.4 million. Strongest mar- and industrial wastewater: German water velop technology for people.
kets within the EU were France and the UK and wastewater technology makes a major ■ www.waterwastewatertechnology.info
with 61.7 and 47.1 million euros. For 2013,
©INVENT Umwelt- und Verfahrenstechnik AG

the sector’s turnover in the field of mechani-

cal equipment for water technology is esti-
mated to amount to more than 1.8 billion
euros.
In the future, expanding megacities and
the further development of industrial loca-
tions all over the world will also generate a
growing demand for components and sys-
tems for the treatment of water, wastewater
and sludge. As a result, German businesses –
with their innovative concepts – will go on
being in great demand as partners.

New Water and Wastewater

Technology portal
In 2014 the VDMA Process Plant and
Equipment Association introduced a new
Water and Wastewater Technology portal:
www.waterwastewatertechnology.info
Water is the elixir of life for humans. It is
the most important source of nutrition and
its availability in drinking water quality is a
basic prerequisite for hygiene, health and
wellbeing. At the same time, water is essen- Energy-efficient INVENT hyperboloid mixers at the WWTP Bowery Bay in New York, USA

27
28-29_3D_Druck 24.09.2014 10:11 Uhr Seite 2

■ Technology on the Path to Industrial Breakthrough

Additive Manufacturing Opens up

By Rainer Gebhardt, Additive Manufacturing Association within VDMA

©Deutsche Messe AG
Demand", the part will only be printed when
it is required, i.e. the time and the number of
pieces can be controlled with utmost preci-
sion," said Rainer Gebhardt, Project Manag-
er of the Additive Manufacturing Associa-
tion within the German Engineering Associ-
ation VDMA.
As a result, this method reduces the cost of
stock-keeping and logistics. Cost can also be
reduced by 3D prototype printing, the rea-
son being that the time-consuming and ex-
pensive production of a tool which is needed
just once, i.e. for the production of a proto-
type, is no longer required.
The most exciting aspect of the 3D print-
ing method is that the process opens up
completely new design freedom. This is a
vast field, which is yet to be conquered.
Special applications, like light-weight con-
struction and space-saving, compact designs
are promising fields of activity for the addi-
tive manufacturing processes. Design engi-
neers who combine the traditional engineer-
ing know-how with the design options of 3D
printing are ahead of the game when it
comes to optimising the performance of as-
sembly modules.
Digital product models and solutions in the fast developing sector of Additive Manufacturing attracted great
interest at this year’s fair in Hanover. International Platform for Additive
Manufacturing
Against this background the VDMA has
The 3D printing process has found its way into the industry. The spectrum of applications decided to set up the Additive Manufactur-
ranges from prototyping to the production of small series. In recent years, the variety ing Association. The Additive Manufactur-
ing Association within VDMA has estab-
of materials has increased strongly and already includes precious metals, plastic materials
lished itself as an international platform for
and ceramics. For the manufacturing industry, this technology provides numerous cross-industry exchange, which brings to-
opportunities for new applications. gether all parties involved in the entire val-
ue chain. Here, users can learn about the va-
arket researchers predict annual ing a broad range of spare parts in stock, riety of possibilities of 3D printing. "Our fo-
M growth rates of 25 to 35 percent over
the next few years. Leading manufacturers
just the computer data for the design need
to be available in future. Using "Print-on-
cus is on industrial use. This includes crite-
ria such as accuracy in production and re-
of 3D printing machines for industrial appli-
cations have been working on developments
©www.siemens.com/presse

in Germany for decades. Currently, they

serve the world-market with their innovative
solutions with an annual export share of 70
percent.

3D Printing Solutions for the Industry

The general public sees 3D printing above
all as a possibility to produce everything at
home, from a simple button to a pistol.
Therefore, it has become the topic of wide
and intense discussions. The mechanical en-
gineering sector, however, does not attach
much importance to "DIY applications", but
rather to the industrial perspectives of this
technology. "The 3D method will, for exam-
ple, enable to apply completely new meth- Machine parts are now being ‘printed’ out of metal with the help of lasers: the laser welds the metal powder
to a new component in a sea of sparks, controlled by computer.
ods of stock-keeping. Instead of always hav-

28
28-29_3D_Druck 24.09.2014 10:11 Uhr Seite 3

New Horizons
©www.siemens.com/presse

3D Printing Processes:
The principle of 3D printing works exactly the opposite way to conventional production processes
in mechanical engineering. In order to make a product the conventional way, something is taken
off the blank, for example, by milling and grinding. With additive manufacturing, however, noth-
ing is removed but something is added. It starts with a CAD model of the product to be made.
The software of the computer divides it into hundreds of razor-thin layers. In the printing
process, these successive layers are laid down, for example, by means of micro jets, until the
whole product has been created in full.

Additive Manufacturing – Process overview

Fused Layer Selective Laser 3D - Printing Polyjet Laminated Stereo-

Object lithography
The laser beam welds the metal powder into three- Modeling Melting/
Sintering (SLS) Modeling
dimensional structures step by step.
Plastic material Metal, plastic Quartz, metal, Photopolymer, Paper, plastic Photopolymer
(+ fillers) material (SLS) plastic material wax material, CFRP
producibility," emphasises VDMA expert for Models, Models, Models,
Models, Prototypes, Models,
3D printing Rainer Gebhardt. prototypes, small series, prototypes, prototypes, moulds prototypes
The members of the Additive Manufactur- consumer goods design of parts, moulds moulds
ing Association reflect the wide industrial repair, tools
spectrum for which 3D printing is relevant
in the mechanical engineering sector. Repre- In addition:
sentatives of machine tool manufacturers Process variations and combinations (hybrid methods) such as DMG, Hermle, Arburg …
are equally represented in the association as
automation specialists. Other members come
from drive technology, process engineering it also faces questions concerning materials, "It’s also about building confidence in
and plastics processing. handling, and productivity, as well as repro- still-young additive manufacturing process-
A rapidly increasing number of industrial ducibility and standardization of processes. es through experience reports by handlers,
users worldwide are adopting additive man- With the open and internationally oriented and through communication with construc-
ufacturing. The young technology is rising Association, the VDMA takes the initiative tors and machinery manufacturers. Our as-
from rapid prototyping to economical man- to further technical developments, stan- sociation will do its part in helping this
ufacturing of serial elements, starting from dards, research and advancement in the field technology to gain more maturity, so that it
batch size one. While it has advantages like of additive manufacturing in cooperation will eventually have its industrial break-
tool-less production, a high material effi- with as many participants across a wide va- through," Gebhardt explaines.
ciency, and a maximum of design freedom, riety of sectors as possible.
German Mechanical Engineering Companies
Invest in 3D Printing
©Deutsche Messe AG

©TRUMPF Gruppe

One of the strengths of the German me-

chanical engineering industry is to develop
new technologies for use in industry and to
bring them to market maturity. This is also
now reflected in the further development of
additive manufacturing by the established
technology leaders from the German me-
chanical engineering sector, such as Trumpf,
Arburg and DMG Mori Seiki, all three of
which are members of the Additive Manu-
facturing Association. The latter company is
one of the first to launch a hybrid system
onto the market. The hybrid system com-
bines classical machining processes, such as
The increasingly important topic of Additive TRUMPF is developing latest generation production milling, with layering manufacturing
Manufacturing is to have its own special show at systems for the 3D printing of metal parts in cooper- processes in a single machine.
the Hanover Fair 2015. ation with Italy’s largest laser manufacturer SISMA. ■ www.am.vdma.org

29
30-31_ZVEI 01.10.2014 8:02 Uhr Seite 2

■ The 4th Industrial Revolution

©Deutsche Messe AG
While the first industrial revolution evolved
out of machine shops at the end of the 18th
century, the second revolution came at the
end of the 19th century with the introduction
of mass production methods based on division
of labour and fuelled by electric power. Com-
puter-aided automation conspicuously her-
alded the start of a new era from the 1960s
onwards. At this juncture, we can yet again
speak of an historical turn: Information
technology now links production and industry
via Internet in entirely new ways – on global
scale and beyond the bounds of any individual Federal Chancellor Dr Angela Merkel also got up to date on the opportunities provided by Industry 4.0 at this
enterprise. "Industry 4.0” is the magic word. year’s Hanover Fair during the opening tour with the Prime Minister of the Netherlands H. E. Mark Rutte.

Industry 4.0 – German Electrical Industry’s

Challenges and Opportunities
By Michael Ziesemer, President of the German Electrical and Electronic Manufacturers’ Association

ermany, and the world in general, are reinventing itself and preparing to make a a reality in manufacturing technology. In-
G in a state of flux. The tendency to digi-
tize daily life, the economy and society in
quantum leap in productivity.
Industry 4.0 plays a prominent role for
dustries that rely on process allow Industry
4.0 to modulate and standardize production
general has spiked to a level that there is no Germany. The Internet of Things (IoT) has in order to minimize the "time to market”
stopping. With the rapid entanglement of already found its way into the domain of measure for innovative products. Increases
electronics and software it is now possible to factories and facilities. This process will ac- in productivity of up to 30 percent are ex-
enhance networking to the next level, so celerate, with far-reaching consequences: pected in the intelligently linked production
that new, intelligent systems evolve. In the Production will be more flexible. The envi- systems.
domain of production, Industry 4.0 repre- sioned "batch size 1” production – the abili- The German electrical industry plays a key
sents such a system – with the fourth indus- ty of a highly automated factory to manu- role in the use and implementation of Indus-
trial revolution underway, the industry is facture a product just once – could become try 4.0. Its know-how, its equipment and

Huge Growth Opportunities for the Affected Sectors

Germany, as an economic power, can potentially reap icantly affected rather early in the process owing to hances road safety and facilitates easier management
great benefits from the fourth industrial revolution. the integration of production and the Internet: Me- of parts and service maintenance. The annual growth
According to the findings of a study commissioned by chanical engineering, electric equipment, chemical for the ITC sector as providers of Industry 4.0 tech-
the federal association of high-tech businesses, industry, automobile and automobile parts, informa- nologies is projected at 1.2 percent. The opportunities
BITKOM, which was carried out by the Fraunhofer In- tion and communication technology (ICT) as well as for growth derive mainly from new products and ser-
stitute for Industrial Engineering and Organisation agriculture. An additional annual growth rate of 2.2 vices for simple and flexible production planning and
(Fraunhofer-Institut für Arbeitswirtschaft und Organi- percent was projected for the first three sectors men- control in real time. The additional growth trends in
sation, IAO) entitled "Industrie 4.0 – Economic tioned. The mechanical engineering sector is a both a agriculture also stand approximately at 1.2 percent. It
Prospects for Germany,” Industry 4.0 alone could pos- user and provider of the new technologies. Manufac- particularly benefits from the crosslinking of agricul-
sibly result in a considerable spike in the productivity turing can be made more efficient by way of the size- tural machines and from the use of mobile devices.
in six economically significant sectors by 2025, to- able operating, status as well as location and sectorial
talling up to 78 billion euros. On average, the addi- data. In addition, in view of the fact that manufac- The Growth Potential Associated with
tional gross value added was projected at an annual tured products can now be outfitted with Industry 4.0 Industry 4.0
rate of 1.7 percent per sector. technologies, for instance, new service models can Additional gross value added of selected sectors in
"Industry 4.0 is a key driver of productivity – the evolve. The electric outfitting industry particularly in- Germany (in billion €) total
value added chains change owing to digitization and cludes the production of electric and optical devices.
linking of production and intelligent products,” Industry 4.0 allows their complex production process-
BITKOM president Professor Dieter Kempf declared in es to be monitored almost in real time. That generates
his introduction to the study at the Hanover Trade greater transparency and lowers storage costs. Fur-
Fair 2014 this past April. He also maintained: "The thermore, it is easier to set up and adapt the globally
range of Industry-4.0-applications extend from prod- distributed production processes following the motto
uct development, production and logistics right to the "plug and produce”.
support service sectors, such as quality assurance, The projections for automotive engineering are
customer service or personnel planning”. The progres- somewhat lower. An additional capability of 1.5 per-
Chemical products Vehicles and vehicle parts Engineering
sively shorter productivity cycles and the increasing cent is expected annually. This sector is primarily re- Electrical equipment ICT sector Agriculture and forestry

product variants with smaller batch sizes, even a garded as the user of Industry 4.0, in particular in
unique sample, can thus be profitably managed. production and logistics. Nonetheless, the new tech-
This study investigated six sectors that were signif- nologies can be built into the motor vehicles. That en-

30
30-31_ZVEI 01.10.2014 8:02 Uhr Seite 3

©ZVEI

©Messe München GmbH (2)

“Smart factory is caracterized by cross-
industry efforts. For that reason, the "Made
in Germany” version of Industry 4.0 requires
all relevant disciplines and sectors to operate
collaboratively – information technology,
engine building, and electro-technology.”
Michael Ziesemer, President of the German Electrical
and Electronic Manufacturers’ Association

systems form a strong foundation upon

which the transformation from analogue to
digital production can occur beyond geo-
graphic boundaries, so that the value-added
chain extends to value nets.
The German industry already has a strong There was also a special show ‘Industrie 4.0 in
base for that, and yet it must on a daily ba- practice’ on this trend topic at AUTOMATICA 2014 in
sis rethink its pioneering role as a techno- Munich (left and above).
logical leader. For even the US and China
have recognized the great potential of tech- They jointly pursue the goal of safeguarding
nologies facilitating the decentralized and the competitiveness of the German industry in
automated communication of machines and the long-term. Development of reference ar-
other production facilities. In addition, smart chitectures, continued standardization of
factory is caracterized by cross-industry processes as well as the development of secu-
efforts. For that reason, the "Made in Ger- rity standards and concepts are on the agen-
many” version of Industry 4.0 requires all da. It is here that the German Electrical and
relevant disciplines and sectors to operate Electronic Manufacturers’ Association (ZVEI)
collaboratively – information technology, plays a key role. Owing to its broad and di-
mechanical engineering and electrical engi- verse membership base, the association unites
neering. all relevant companies to further enhance the
To that effect, large industrial associations practical applicability of Industry 4.0 tech-
– BITKOM, VDMA and ZVEI – have cooperat- nologies.
ed in the creation of “Plattform Industrie 4.0.” ■ www.zvei.org

Innovations Propel the Electrical Industry

People are always at the centre of all progress, as overseas, the German electrical industry effectively vations, 38 percent of the revenue is in addition
technology is made by the people for the people. employs over a million people globally. With its generated by way of technologies for enhancing re-
The electrical industry is a labour-intensive sector. high-tech products and systems, the electrical sec- source efficiency. The value-added share, meaning
Its workers are for most part responsible for the tor is one of the most important drivers of innova- the share of its productive capacity within the total
high value-added share of the industry. In 2013, the tion. More than one-fifth of its employees are engi- value of the manufactured products and systems,
electrical industry employed 839,000 people just in neers, of which over 100,000 are electrical engi- amounts to 39 percent. This level has almost never
Germany, mostly engineers and specialists. Counting neers, three out of five employees in the same sec- before been attained by any other industrial sector
the 692,000 workers at the German companies tor are also trained specialists. With this degree of in Germany.
technological and economic development within the
sector, even the share of high qualified labour in-
Global Market creases. Share of Value Added
Global market volume, 2013, billion euros The revenue of the German electrical industry in Vakue added in % of GDP 2010
2013 amounted to 167 billion euros. More than
three-quarters of the products are exported. This
3,703 3,841 39.0 37.5
sector is responsible for one-tenth of the total in-
dustrial production domestically as well as for more 34.4
than one-seventh of all German exports. German 31.2
2,831
companies are internationally well-positioned with 25.0
2,225 their high-tech products, particularly in the field of
automation, traffic systems, automobile electronics,
energy technology, building and lighting technolo-
Engineering

Engineering
Mechanical

Mechanical

gy, health and safety as well as with consumer

Automobile

Automobile

Processing
Chemistry

Chemistry

industries
Electrical

Electrical

durables.
80 percent of all sectorial revenue is generated
through durable goods, and 10 percent by way of
intermediate inputs and consumer durables. The
Estimates. sector has always relied on innovative products and
Source: Feri, VDMA, National Statistical Bureaus and ZVEI-self-owned agencies Source: Destatis and ZVEI-self-owned agencies
systems. Every third euro is redeemed through inno-

31
32-33_Industrie_4.0 26.09.2014 12:37 Uhr Seite 2

■ Mechanical Engineering and Industry 4.0

A Key Industry for the Fourth

By Dietmar Goericke, Managing Director VDMA Forum Industrie 4.0

©Festo
cal and plant engineering companies are be-
ginning to show examples of their first re-
alised products and solutions based on ini-
tial prototypes and demonstrators, which
frequently come from the research field. The
spectrum ranges from open and intelligent
automation components using internet tech-
nologies in the production, through to the
Industry 4.0-oriented machinery and pro-
duction systems.
The realisation of Industry 4.0 is not just
short-term – it aims to be a gradual, evolu-
tionary process. In doing so, Industry 4.0
will provide the opportunity to open up new
potential in industrial production, which will
be crucial for success in the global market-
place. For this, energy and resource efficien-
cy, flexibility and customisation, optimisa-
tion of costs and speed are keywords. Partic-
ularly for lot size one, that is important.

Investing in Research and Development

Industry 4.0 – Festo is also turning its attention Research is important in deciding whether
to production of the future in the research and the German industry can establish itself as a
qualification of employees.
leading supplier of Industry 4.0 solutions in
international competition. German mechani-
German mechanical and plant engineering, as the backbone of German industry, is a guarantee cal and plant engineering is well positioned
of growth and prosperity in our society. Despite – or perhaps because of – the medium-sized here. In pre-competitive joint research, Ger-
man companies cooperate with over 200 na-
structure and high innovative strength, German mechanical and plant engineering is an inter-
tional and European research institutes. A
national leader. This position comes with an obligation to participate actively in new develop- variety of platforms allow the transfer of
ments in industrial production. Industry 4.0 is part of that. knowledge from collaborative research and
provide insight into the innovation facilities
Mechanical Engineering Acts as a Driving and automation technology, with this figure of German universities on the topic of In-
Force of Industry 4.0 continuing to rise. dustry 4.0 research. This is how the transfer
German mechanical and plant engineering With Industry 4.0, IT and internet tech- of knowledge will succeed from research
is at the centre of innovation and techno- nologies will penetrate even more in prod- and development to the operational shop
logical networks. It integrates the latest ucts and in the factories. A merging of the floor.
technologies in products and processes, and virtual world of IT with the real world of
thereby maintains its technological leader- production will take place. In the future, Standards are the Key
ship. In recent years, the integration of IT people, machines, means of production and Industry 4.0 means communication based
and software has in particular gained in- products will contact each other and com- on uniform data. The focus of this is on the
creasing importance. Already approximately municate independently. networking of companies, plants and com-
30 percent of the manufacturing costs for an Currently, Industry 4.0 is still in an orien- ponents of manufacturers and customers. A
engineering product are attributable to IT tation and testing phase. German mechani- common communication standard is imper-
ative for the successful implementation of
©VDMA, Tristan Rösler

Industry 4.0. German standards open up

“Industry 4.0 means nothing less than markets. Expert representatives from the
German mechanical and plant engineering
the new world language of production. industry are actively involved in the devel-
And this should come from Germany.” opment of these standards. In this way,
product and manufacturing information of
companies, systems and components will be
understood throughout the world.

Security as a Success Factor

Hartmut Rauen, The protection of data and technical ex-
Member of the VDMA Executive Directorate pertise of company-wide production proces-
ses is essential. Without security, Industry 4.0

32
32-33_Industrie_4.0 26.09.2014 12:37 Uhr Seite 3

Industry 4.0

Industrial Revolution Offers Massive Potential

'Made in Germany'– in the engineering and
plant construction sector, these words represent a
genuine seal of quality because Germany is a mar-
ket leader in this area. By exploiting the opportuni-
ties provided by the “Industry 4.0” project, part of
©Festo

the German government's high-tech strategy, Ger-

many will be able to remain in the forefront of in-
ternational competition.

A Competitive Powerhouse
In the international arena, Germany is number
one when it comes to supplying factory equipment
and also takes a leading role in providing embedded
systems. This means that Germany is in the ideal
starting position with regard to active involvement
in the changeover to Industry 4.0. Increased inte-
gration of products and machines will not only en-
hance the efficiency of German manufacturers but
will make them even more competitive in the global
marketplace.

Flexible Production
To achieve success in the international sector, it
is essential to be able to react rapidly to changes.
An RFID reader head records order data on a blank workpiece with wireless data carrier and initiates the next All processes are transparently defined in Industry
processing step accordingly.
4.0 so that businesses can retain an overview and
respond quickly when necessary. If, for example, a
would be inconceivable. It is therefore im- with the ZVEI and BITKOM has launched supplier fails to deliver, it is possible to adopt ad
portant to design the automated data ex- "Platform Industrie 4.0". The aim of the hoc solutions and increase the quantity provided
change of networked production systems in platform is to further develop the economic from other sources to make up for the shortfall.
a secure and reliable manner, to control the implementation of Industry 4.0 and to Production processes can be optimised readily and
unique identification of process players and strengthen Germany’s position as a leading across multiple locations with an eye to improving
quality, price and efficiency of resource consump-
to protect the technical know-how of prod- production location.
tion.
ucts, processes, machines and equipment. A Industry 4.0 is therefore not just a topic
VDMA survey among production managers for large-scale industry, it must also be eco-
Individualised Production
has shown all too clearly that the risks to- nomically viable and beneficial for small While machines once had to be specifically cali-
day are found to lie with the human factor. and medium-sized businesses. In order to brated to carry out their tasks, IT has made fast
Training and raising employee awareness in strengthen and support the involvement of adaptation to changing requirements possible. Irre-
relation to security is therefore an important potential users, who are largely medium- spective of whether an item is to be coated in blue
measure. sized machinery and plant manufacturers in or red enamel, machines are now capable of doing
Germany, the Association has launched the both and can even decide themselves what is re-
People Are our Focus "VDMA Forum Industrie 4.0". The forum quired of them. Complex reprogramming has be-
Not only for security are people of vital consists of an interdisciplinary team of come a thing of the past. As a result, manufacturers
importance. Like no other industry, German VDMA experts who are viewed as consul- can speedily accommodate individual customer re-
mechanical and plant engineering stands for tants and service providers. They support quirements and even the production of one-off
the ability to implement technical knowl- VDMA members in the respective fields of items and small batch quantities can be profitable.
edge and expertise in highly sophisticated action relevant to Industry 4.0, including
products. This makes it synonymous for research, standardisation, IT security, pro- Innovative Business Models
As this “fourth industrial revolution” gathers
German engineering craftsmanship – and duction organisation, legal frameworks and
pace, the scope for the development of new busi-
rightly so, because with a share of 17 per- qualification of employees.
ness models and services will be revealed. The new
cent, mechanical engineering is the largest ■ http://industrie40.vdma.org intelligent objects can collect a wealth of data that
of the engineering employers in Germany. can be used as the starting point for the creation of
©Picture Bosch

On the way from automated to au- innovative services and concepts - in the area of lo-
tonomous production, the tasks of employ- gistics, for example. Start-up businesses and medi-
ees in the production process will bring um-sized companies with ideas can especially profit
about significant changes. New intelligent from the potential provided by “big data” and find
operating and assistance systems which sup- their market niche by providing business-to-busi-
port day-to-day work need new competen- ness services.
cies. German engineers and skilled workers
have the best prerequisites here to meet Cutting-edge Working Processes
these requirements. The intelligent support systems are also opening
up new horizons for personnel. It will be possible to
introduce more flexible working practices in the
VDMA Supports Its Members Based on Open Core Engineering from Rexroth the business sector. Personnel will benefit as they will
From the beginning, the VDMA has been company Glaub developed an App for the intuitive find it easier to reconcile career and family.
closely involved in Industry 4.0 and together control of automation systems.

33
34-35_Werkzeugmaschinen 26.09.2014 14:34 Uhr Seite 2

■ The German Machine Tool Industry

Competence and Efficiency Ensure

By Manuel Löhmann, German Machine Tool Builders’ Association (VDW)

market. Successful manufacturers of German

©Messe Düsseldorf/ctillmann
machine tools not only offer technical
know-how, a comprehensive understanding
of technology, and superior process exper-
tise, but above all they understand the im-
portance of highly productive machines and
therefore want to offer these to their cus-
tomers. Production systems always require a
certain amount of energy as production nec-
essarily releases an enormous level of force.
This fact is an important starting point for
the German machine tool industry to take
responsibility for and actively engage in
making customer sectors fit for the future
using more energy efficient machinery.
Through continuous development, manufac-
turers of German machine tools are con-
stantly trying to optimise the energy con-
sumption of their products. Generally speak-
ing, the efficiency of these tools must be
At the METAV 2014 in Duesseldorf the German machine tool manufacturers demonstrated their consistently measured by the resources needed to manu-
high quality standards. facture a product. The productivity of a
manufacturing unit is key here. More effi-
cient components such as actuators and hy-
The machine tool industry is moving at a faster pace than others – and so it should. draulic power units, high-performance tools,
After all, it is among those at the beginning of the value chain for manufacturing processes and optimised processes, together with intel-
that, for example, lead to new phones or energy saving engines for motor vehicles. As a key ligent controls, enable efficient production.
This makes it possible to unlock the energy
technology for industrial production, German machine tools are an integral part of solving
savings potential along the entire value
challenges now and in the future and guarantee progress in many areas. chain for machine tools. This, together with
increased automation – e.g. for part hand-
any products could not be marketed or leaders when it comes to combining effi- ling and intelligent standby concepts –
M mass produced without appropriate
machine tools. A further demand on ma-
ciency and environmental compatibility in
excellent products and services with a view
paves the way for attractive performance
figures of a machine or system.
chine tools arises in the face of rising energy to supporting their customers to best hold
costs and clear policy targets for CO2 emis- their ground in the worldwide market. Industry is Involved with the Blue
sions: energy efficiency. This criterion is be- Major opportunities arise for German Competence Initiative
coming increasingly important for invest- manufacturers of production technology German machine tool manufacturers are
ment decisions and can be decisive in gain- that respond to regional characteristics and already offering their customers the greatest
ing a competitive advantage. Today, German needs and that are intelligent in organising possible efficiency in their production
machine tool manufacturers are already their products and services for the global processes. This is the basis of one of their
central business models. This means that
©DMG MORI SEIKI

productivity is continuously increased while

unnecessary consumption is avoided to keep
workpiece costs low. It is therefore impor-
tant to make sparing use of expensive re-
sources, such as electricity, cooling lubri-
cants or process materials.
For years, policy worldwide has drawn
ever increasing attention to the topic of en-
ergy efficiency. For example, the EU climate
change targets that Germany actively rallied
behind are now finding their way into the
objectives of key customer sectors of the
German machine tool industry, especially
the automotive industry. Large companies
set themselves specific sustainability goals.
It is therefore an essential goal for the Ger-
man machine tool industry to offer efficient
CELOS from DMG MORI SEIKI simplifies and accelerates the process from idea to the finished product. products at competitive prices. The indus-

34
34-35_Werkzeugmaschinen 26.09.2014 14:34 Uhr Seite 3

Sustainable Production of Tomorrow

try’s major commitment to the Blue Compe- the machine tool can be reduced. As a re-

©A. Monforts Werkzeugmaschinen GmbH

tence sustainability initiative of the German sult, less energy is needed for the recurring
engineering sector shows how this can be acceleration and braking manoeuvres of the
done. With nearly 40 members, the machine axes and spindles.
tool industry forms the largest group within Research and development have however
the overall initiative of the VDMA, the Ger- also advanced with regard to the dry ma-
man Engineering Federation. chining of workpieces. For example, it is
With each new development, the machin- now possible in selected processing situa-
ery and plant engineering sector shows that tions to use only minimal amounts of col-
sustainability also increases efficiency at the lants (NQL), or even do away with these en-
same time. Resource efficiency and cost effi- tirely, while at the same time ensuring qual-
ciency are two sides of the same coin. With ity parameters, such as surface quality, pro- When machining very large workpieces on centre
the Blue Competence initiative, the machine cessing time and accuracy, are at our usual lathes experience and expertise are in demand.
tool industry unveils its capabilities and high standard. Since the provision of
gives advice as to what is important in coolant was often one of the greatest con-
terms of sustainability and energy efficiency sumers of energy and resources, the savings ends, between shifts and during breaks can
in production. However, the initiative also here are immense. save around 40 per cent on energy costs.
shows what the industry has already Thanks to innovative German suppliers, This shows how important it is to ensure
achieved and what ambitious tasks have yet including manufacturers of bearings and employees to be aware of energy and re-
to be tackled. It should be noted here that guides, who are constantly improving the source consumption and the associated
high productivity and energy efficiency performance of their products, the energy costs.
need not necessarily be mutually exclusive. efficiency of machine tools has also contin- However, it must be determined based on
In general, it is important that German ued to improve in recent years. The bearings the specific process and machine tool as to
machine tools not only become more accu- and guides used today have greatly im- how long and for what processes the sys-
rate, robust and reliable in their develop- proved friction values. Less friction means tems can be reasonably switched off, with-
ment, but also reduce more energy and re- less heat and wear. As a result, less energy is out having to compromise in terms of any
sources. The continuous increase in produc- needed for constant acceleration manoeu- loss in quality of the work pieces when re-
tivity of a machine tool helps in this regard vers, the cooling time is reduced and the suming production. We therefore need to
in particular. In this context, efficiency is bearings last longer. develop appropriate compensation and cor-
generally characterised as the ratio of output rection measures in the future to design
to input. For machine tools, the input can be Human Element Included in the Overall standby concepts and machine shutdown
described as the sum of all resources sup- Analysis methods in such a way that they do not
plied, while the output is the finished work- Ultimately, operator behaviour is an im- jeopardise process stability, work piece qual-
piece itself. Increasing productivity therefore portant element in increasing resource effi- ity or machine availability.
means more parts are manufactured within ciency and, in turn, reducing production Many other methods and ideas for opti-
the same amount of time. If this is done costs. One particular way of reducing costs mising the use of energy and resources are
with the same amount of resources, this in is for workers to adopt an energy-conscious being pursued by German manufacturers. In
turn boosts efficiency. approach to operating the system. Since the conclusion, the German machine tool indus-
ancillary components of a machine tool sig- try is doing its part to ensure sustainability
Innovation Helps to Meet the Challenges nificantly influence their energy consump- and a better life today and in the future.
of the Future tion, switching off these systems on week- ■ www.vdw.de
The German machine tool industry has al-
©VOLLMER WERKE Maschinenfabrik GmbH

ready achieved considerable success in this

area. To do so, various parameters were ad-
justed to increase the energy savings poten-
tial and significantly improve the use of re-
sources. This includes, for example, con-
trolled synchronous motors, for axes, fre-
quency controlled pump drives for coolant,
low watt valves for fluid technology, and
modules for energy recovery.
The industry has however also been carry-
ing out intense research in the field of light-
weight construction for years. For example,
materials such as carbon fibre-reinforced
plastics (CFRP) are now also used in ma-
chine tools, which provide significant ad-
vantages in terms of weight while offering
the same strength and stiffness. One of the
benefits here is that the moving masses on At VOLLMER, personal advice is always given priority, as different challenges require personalised answers.

35
36-38_Auto 29.09.2014 9:02 Uhr Seite 2

■ The German Automotive Industry

The World Automobile Market Remains

By Matthias Wissmann, President of the German Association of the Automotive Industry (VDA)

©Daimler AG
Fascination Automobile – once again demonstrated
through the spectacular introduction of novelties as
seen here at the IAA 2013 in Frankfurt.

The world automobile market continues on recorded a plus of 15 percent to 7.4 million to see an increase and will slightly exceed the
course for growth and in the full year 2014 new cars. In the full year 2014 we are ex- 12 million mark. This is equivalent to a
pecting an increase of 4 percent to 16.1 mil- growth rate of 4 percent. In the first five
will increase by about 4 percent to 75.9 mil-
lion vehicles for the light vehicle market months of the current year, the demand for
lion units. The large markets in the USA (cars and light trucks) in the USA. Up to cars in Western Europe rose by almost 6 per-
and China are well on the way and Western June light vehicle sales rose by a good 4 cent to 5.2 million new vehicles.
Europe is also expanding positively. It is par- percent to 8.1 million. Events in the first five months of the year
ticularly gratifying that strong exports are This year, after four negative years, the show that the recovery of the automobile mar-
fuelling domestic production, which will in- Western European car market has begun again ket in Western Europe is making clear head-
crease this year by 4 percent to 5.65 million.
©VDA

This is accompanied by an increase in em-

“We are convinced that electro-mobility
ployment in the German manufacturing base.
will prevail. Especially in regions where the
distances to be travelled are short, electric
n the markets in detail: According to propulsion has enormous potential and can
O our projections, the Chinese automobile
market will increase by 15 percent to 18.7
make a considerable contribution to the pro-
million new cars in 2014. However rapidly tection of the environment and to reducing
this market develops, it is becoming clear on emissions.”
a two-year comparison that this year the
volume will be a good 5 million higher as Matthias Wissmann, President of the Association
compared with 2012. In the first five months of the German Automotive Industry (VDA)
of the current year, car sales in China also

36
36-38_Auto 29.09.2014 9:02 Uhr Seite 3

on Course for Growth in 2014

©GM Company
way: France and Italy are in the black (each
plus 3 percent) and in Spain car sales have
even risen by a clear 16 percent. Mind you,
the car scrapping bonus in operation there
must be borne in mind. In each of the crisis
countries of Greece (+19 percent), Portugal
(+42 percent) and Ireland (+24 percent) the
demand for cars has been rising in double
figures since January. The strong growth trend
in Great Britain is continuing, with growth of
just under 12 percent recorded up to May.
The development in the new EU countries
is causing much satisfaction. All the mar-
kets, with the exception of Estonia and
Slovenia, were in positive double figures
in the course of the year to date. We are
expecting a growth rate of 12 percent to
872,000 units in the new EU countries in the
full year 2014.
Viewed from the global perspective, how-
ever, it must not be overlooked that there With the Opel Monza concept the automobile manufacturer from Rüsselsheim presented his concept
will be downturns in several regions and of tomorrow’s mobility at the IAA 2013.
countries in the full year 2014. This affects
Mercosur (-8 percent), India (-2 percent),
Turkey (-19 percent) and Russia (-9 percent). second car registered in Western Europe is a Strong export figures are having a posi-
Nonetheless, taken as a whole, 2014 is be- German corporate brand. The engine of tive effect on domestic production, which
coming a year of growth for the automotive growth in our exports is currently the EU; in increased by 6 percent by June. Domestic
industry. the year to date (up to May) car exports to manufacture will increase by 4 percent to
the countries of the European Union rose by 5.65 million units in the full year. For this
German Brands Dominate the Market in 16 percent. Every second car (53 percent) reason we have raised our previous projec-
Western Europe exported from Germany goes to the EU tions by 2 percentage points. Growth in pro-
The domestic car market in Germany is countries. Exports to Asia also increased by duction has led to higher levels of employ-
progressing as anticipated in the first half just under 16 percent. ment. The German automobile industry cur-
year. By June at 1.5 million units the regis- Overall exports from Germany in the first rently employs 766,800 employees as per-
tration of new cars lay a good 2 percent half year have risen by 7 percent to 2.2 mil- manent members of staff, which is 16,200
above the previous year's value. In the first lion units. We have therefore increased more than one year ago.
six months, the domestic total order value is our export projections for the full year by
5 percent higher than in the previous year. If 5 percent and anticipate an export volume Successful "Two-Pillar Strategy"
this continues, we calculate for the full year of 4.4 million units. In this process we have Car manufacture abroad will rise by 5 per-
a volume of about 3 million registrations of already borne in mind that the increases in cent to 9.15 million units in the full year. In
new cars. the second half year will turn out to be the course of the year to date there has been
As soon as there is recovery in the West somewhat lower, for the upswing had al- a clear rise in this, in particular in the Euro-
European market, the German car manufac- ready set in during the second half year of pean and Asian production centres. Our
turers in particular will benefit, for every the previous year. company's "two-pillar strategy" – export
©BMW Group

©AUDI AG

With its light-weight record of less than 1500 kg pursuant to DIN, the new BMW The new AUDI A6 sets standards with a body comprising numerous aluminium
M4 Coupe promises a completely new driving experience. components, with powerful engines, a sporty frame and sophisticated assistance
and multimedia systems.

37
36-38_Auto 29.09.2014 9:02 Uhr Seite 4

©Daimler AG
the current year the German manufacturers
alone will have brought 16 production mod-
els on to the market. In 2015 a further 13
new models will be added to this number.
We are convinced that electro-mobility
will prevail. Especially in regions where the
distances to be travelled are short, electric
propulsion has enormous potential and can
make a considerable contribution to the pro-
tection of the environment and to reducing
emissions. Just as with traditional engines
we will experience differentiation in the
electric car. Depending on the intended pur-
pose, a battery electric vehicle, a plug-in hy-
brid or a range extender vehicle may be the
correct choice.
As a new area of technology, electro-mo-
bility is particularly keenly contested in the
international market. I am convinced that
The electrically driven Mercedes Benz and Smart models achieved a 42 percent market share for the first six Germany has a very good chance of forging
months of 2013. The Smart electric drive is the absolute race leader here. ahead with electro-mobility. The objective of
being leading suppliers on the world market
is already within our grasp. German auto-
from strong domestic production, plus ex- months as electro-mobility. In fact we have mobile manufacturers are among the leading
pansion of manufacture on site abroad – has now reached a new milestone: electro-mo- producers of electric models. Mind you, we
once more proved successful. bility is a marketable concept. This young are still lagging behind on the path towards
However, we must not be misled by the market is still small, but it is beginning to making Germany the market-leader com-
current favourable situation into "resting on take off. The growth rates in major countries pared to other producers on the internation-
our laurels". In several places we can see clearly show this. In the first five months of al scene. In this area the correct framework
risks, which affect Germany as a centre of the current year the sales of electric vehicles conditions have yet to be set.
production and export. There are energy on the domestic market were increasing by Therefore the Transport Minister is doing
costs which have risen dramatically and the more than 90 percent. For this reason we es- the right thing in pressing for the prompt
additional loading on the generation of timate that this development will be sus- introduction of an initial electro-mobility
power, there are the rulings on pensions – tained. In all probability more than 10,000 law, which provides for unambiguous iden-
all factors which do not strengthen Germany new electrically-powered BEV and PHEV ve- tification of electric vehicles and introduces
as a centre of production. In the future we hicles will be registered in Germany for the nation-wide privileges for electric vehicles,
also need flexible employment market in- first time in 2014. such as opening bus lanes to them and pro-
struments in order to be able to react with viding privileged parking. He has taken the
resilience to market fluctuations. And our Leading Position in Electric Cars correct first step and other steps must follow
export trade is also dependent on sustain- International assessments show that the rapidly. Research and development projects
able upwards development of the Western German automobile industry is in pole posi- should be pursued and their funding should
European market. The recovery in major tion among the nations capable of supplying be maintained at present levels. In addition,
countries in Western Europe – France and electric cars. In the meantime we have over- the network of charging columns must be
Italy, for instance – continues to proceed to taken our competitors in the long-distance more widely available. A standardised elec-
all intents and purposes in fits and starts. race for electro-mobility. No other country trical connector for electric vehicle charging
No other automotive topic has so domi- in the world offers the customers a greater already exists.
nated public discussion over the last few choice of new electric models. By the end of So that we can also become a leading
market for electro-mobility, the Federal Gov-
©Volkswagen AG

ernment should take rapid, decisive action to

give impetus to the procurement side as well.
The National Electro-mobility Platform is ar-
guing for this, particularly with the company
car market in view, for it is here that the ini-
tial growth in sales is to be anticipated. An
incentive for companies to purchase electric
cars would be the improvement of conditions
for capital allowances. In this way sales of
electric cars can be promoted.
We are concerned here with retaining and
expanding value creation in Germany – es-
pecially in the area of electro-mobility. In-
novation is the key to the sustainable design
of mobility for tomorrow's world – but it is
also the key to ensuring that Germany con-
The new Golf Variant TGI BlueMotion extends the Golf Variant product range with an economical, yet dynamic,
tinues to be able to compete in the market-
natural gas engine. It can travel on either natural gas or petrol; on natural gas it boasts 3.75 Euro per 100 km place.
costs of fuel. ■ www.vda.de

38
39_Nutzfahrzeuge 29.09.2014 9:13 Uhr Seite 1

■ Commercial Vehicles

The Way is Open for More Effiency

and Less Environmental Pollution
Shortly before the world's leading trade fair

©Daimler AG
for mobility with the theme of commercial
vehicles in Hanover in September the sector
was able to announce sound operating fig-
ures. "The economic trend towards major
markets for commercial vehicles has given us
a good following wind for the 65th IAA
Commercial Vehicles. The market in Western
Europe for heavy commercial vehicles has
grown by three percent in the previous year,
the US market has gained in double figures
The "Future Truck 2025" from Mercedes-Benz is the world's
up until May, the Chinese market has in- first autonomously driving truck. The truck drives along a mo-
torway all by itself, at a speed of 80 km/h, communicating
creased by four percent," announced
with its surroundings and ensuring more safety on the roads. It
Matthias Wissman, the President of the As- also saves its operator money, and relieves its driver of stress
and fatigue in monotonous traffic situations.
sociation of the German Automotive Industry
(VDA) at the International Commercial
Vehicle Press Workshop in Frankfurt/Main. of the future would always be in "online" transport bus with an average utilised ca-
contact with other vehicles, with the trans- pacity of 20 percent is about two litres of
e went on to state that in particular the port companies and also with the customers. diesel per 100 kilometres, and even with full
H Western European market for heavy
commercial vehicles (over six tons) had de-
Fully automated driving will be implement-
ed on a wide front only in the mid-term;
utilised capacity it is only half a litre. Natu-
rally, this has an advantageous effect on
veloped more strongly up to April, with however, its development is already clearly CO2 emissions.
three percent growth, than could have been advanced. The existing power-assisted sys- The environmental advantage of the bus
anticipated in view of the pre-emption effect tems (adaptive cruise control, parking dis- will continue to grow as soon as more hy-
of Euro VI vehicles. Wissman stressed that tance control systems, brake assistants, lane brid engines begin to be installed. Urban
"the central challenge" for manufacturers of assist) could be consistently augmented and buses are very suitable for this technology
commercial vehicles was the further reduc- extended. The next step was going to be by virtue of their stop-go driving profile. In
tion in fuel consumption, and therefore CO2 partially automated driving, which would this traffic it is possible to make savings in
emissions and then he went on to claim, relieve the driver from routine tasks, warn fuel consumption of up to 30 per cent. Al-
"It is the market which has been demanding him of risks and thus further reduce the ac- ready today, all over the world, hybrid buses
for many years now that heavy commercial cident statistics. manufactured by German bus manufactur-
vehicles should increasingly consume less Networking also offers vast opportunities ers, who are the leaders in this technology,
fuel – quite without any need for the regula- in the logistics industry. The supply chain are becoming established as part of exten-
tion of CO2 emissions. Already there are and transport processes become ever more sive practical tests – indeed they are being
HGVs on the roads, which, when heavily transparent and thus the efficiency of the used day in, day out in local traffic.
loaded in long-distance transport consume commercial vehicle increases even further. Nonetheless the bus manufacturers are
only one litre of diesel per transported ton Forwarding agents and haulage firms can looking even further into the future – and
over 100 kilometres." The President referred make even more improvements to their own the future is labelled, 'fuel cell'. No emis-
to the key words, "efficiency, flexibility and transport business. Modern commercial ve- sions and unrestricted availability: these ad-
networking", which the leading trade fair hicles will support them in every aspect of vantages are turning hydrogen into the en-
would emphasise with its innovations and this. ergy source of the future, in particular where
on this theme he stressed, "It is remarkable it is won from regenerative primary energies
that our manufacturers and suppliers have Omnibuses – Safe and Evironmentally and used in conjunction with fuel cells.
succeeded in keeping the consumption of Friendly However, an electrical traction drive in the
fuel and thus the CO2 emissions for new ve- Omnibuses are in the spotlight as the un- urban public transport bus not only brings
hicles consistent or even in reducing it challenged safest means of transport and al- advantages in energy efficiency, it also im-
slightly. This was a strenuous technological so have proven to be second to none as re- proves vehicle dynamics and comfort and
effort, which needed high capital expendi- gards ecological considerations. Emissions- protects against noise pollution. Urban buses
ture and it speaks for itself, when a modern free engines are already being tested and are the pioneers of fuel cell technology in
40 tonner with a payload of about 28 tons should make it possible for the omnibus to the heavy commercial vehicle sector. All
can be designated today as a one-litre vehi- extend its leading role. On a 100 km journey over the world during years of field tests of
cle – related to the fuel consumption per ton modern coaches with an average comple- their products German bus manufacturers
of payload and per 100 kilometres." ment of passengers emit only 3.1 kg carbon have demonstrated the suitability for daily
As to the key word, networking, the Presi- dioxide per person. With modern diesel en- use of fully emission-free fuel cell power
dent explained that the commercial vehicle gines, fleet consumption of an urban public plants with hydrogen as the energy source.

39
40-41_Bahn 26.09.2014 15:58 Uhr Seite 2

■ The German Rail Industry

Export and Quality Go Hand in Hand

©Siemens AG
The maintenance of a Russian Sapsan train by
Siemens at the Metallostroy maintenance depot.

For years now, the German railway industry mand for innovation? The short overview India is the second largest market for rail-
continues to enjoy a high standing globally below can clarify this issue: way engineering in Asia. The urban popula-
China continues to remain the country tion is estimated to increase from currently
for its technological capability and given that is expanding its railway sector at a high 286 million (2013) to about 575 million
its export share of over 50 per cent, which pace after a short period of stagnation, in (2030). As per the current prognoses, by
high-speed transportation – more recently 2021, the number of cities with a population
makes it among the strongest branches of
even in Intercity and regional transportation of over a million is expected to rise to 68, of
the industry. Business prospects on a global – and in many underground and tram sys- which six cities will harbour over 10 million
scale generate tremendous growth and tems. Beijing and Shanghai today have the people. The demand for new technology
most extensive metro system worldwide that proves to be particularly high – also on ac-
development perspectives for manufacturers
extends to a length of about 500 kilometres. count of a historical railway tradition and
of railway technology. After the completion of all the lines by more significantly the now obsolete railway
2020, Beijing’s rapid transit network will ex- material and parts. There is great market po-
he global market domain within which
T the German railway technology operates
has experienced slight growth and will in-
pand to over 1,000 km. German railway en-
gineering companies will continue to benefit
tential for German companies in the realm
of electrical multiple units (over and above
from this lucrative business opportunity. the mainline and high-speed traffic), but
crease to 113 billion euros in 2013. The China’s most recent bulk order that extended even in electrical engines. Both segments are
same sector has already registered success in to 435 high-speed trains greatly benefitted expected to register a growth of about five
countries considered significant in this do- many German railway engineering compa- per cent by 2018. An extraordinary growth
main. In Germany and Western Europe, the nies manufacturing subsystems and compo- is also expected in the subway railcars sec-
automobile industry continues to operate on nents. The growing preference to manufac- tor, at 16 percent. In the realm of infrastruc-
the basis of incoming orders for regional ture new trains in China, however, goes to ture, apart from concerns regarding struc-
transportation. 2014 will continue to be a show that for now the commercial peak may tural improvements and network expan-
difficult year for the railway business. It is have been reached in the sale of turnkey sions, a prominent issue still centres on
worth asking which countries worldwide trains manufactured in the West. At the technological modernisation in the electrifi-
represent market regions that are particular- same time, China continues to prove itself as cation as well as control technology and de-
ly attractive to a country like Germany, a very productive railway market, in partic- fence electronics. At the same time, there is
where railway technology is strongly export ular, even for railway engineering compo- a growing demand for technologies underly-
oriented, in that they generate robust de- nents and subsystems. ing passenger information and ticketing sys-

40
40-41_Bahn 26.09.2014 15:58 Uhr Seite 3

©Bombardier
tems as well as access control or surveil-
lance systems. Manufacturers of railway en-
gineering systems in Germany, however,
need to demonstrate resilience to be success-
ful on the subcontinent. Maintaining local
presence, at least through subsidiaries, is in-
dispensable. The member companies of the
German Association of Railway Industry
have repeatedly voiced their satisfaction
Electric train by Bombardier for Intercity travel
over their success in their pursuit of busi- in China
ness opportunities in India. Business trips,
but also participation in trade fairs abroad,
were the most important means for attaining in any other, it is important to keep an eye Of all the dynamic markets currently avail-
that level of success. on the political developments. able to German companies specialising in
Turkey surely does not belong in the same railway engineering, Turkey shows the
Increased Marketing Activities in Russia category as the countries previously named. greatest growth potential. In the previous
and Turkey Despite that, it has evolved a special, ambi- year, VDB visited Turkey on two separate
Russia has also proved to be a more chal- tious investment program for the railway occasions along with its member companies:
lenging, but also particularly promising sector for the centennial celebrations of the at the trade fair "eurasiarail” in Istanbul and
market, in particular for railway vehicles formation of the republic in 2023. Until during a business visit to Ankara, Eskisehir,
and allied components. Several business then, 45 billion euros will have been invest- and Istanbul. The participating company
trips undertaken by the German Association ed, of which 30 million will be diverted to representatives were able to conduct intense
of the Railway Industry (VDB) in the previ- the building of infrastructure, the rest to the business discussions with the Turkish rail-
ous years generated special opportunities for building of railway vehicles. In that vein, way association, ARUS, and subsequently
German railway engineering companies, es- the railway network, which today extends to sign a memorandum of understanding for
pecially in their ability to establish prelimi- about 12,000 km, will be more than doubled further expansion of business relations. Ger-
nary contacts with Russia. Last year, VDB to 25,000 km. Just 10,000 km of that is ex- man manufacturers of railway technology
signed a cooperation agreement with its pected to become available for high speed have the opportunity to further expand the
Russian counterpart, OPZT, in order to insti- traffic. The volume of freight rail transporta- business relations in the future even in this
tutionalize the forms of cooperation and to tion is estimated to increase from 24 million domain.
establish a relationship of trust. In June tons per annum to 34 million – by a lofty
2014, a cooperation forum was organized in margin of 40 percent. And even the regional Technological Excellence Strengthens
Kazan that targeted medium-sized German rail transport represents a central growth the Competitive Edge
manufacturers of railway technology so that segment, especially in the Turkish metropol- Export on a global scale goes hand in hand
they could meet the relevant Russian com- itan area. Today, eleven cities can boast of with high quality. For German providers of
panies despite the on-going political chal- corresponding networks, twelve other cities railway technology cannot beat the intense
lenges. In this market, however, more than will have built or expanded them by 2023. competition on the global market without
demonstrating corresponding technological
excellence. It is even more important for the
Global Market for Railway Technology in 2013 – quality partnership between the German
Analysis of Select Market Regions railway and railway industry in Germany
that was jointly forged not too long ago. It
Total volume: 113 billion euros
only shows that when it comes to such a
core concern as quality, not just operating
companies and manufacturers need to act in
CIS concert with one another in order to master
the next technological innovations; it is also
NAFTA important for Germany to send a corre-
Europe
spondingly strong signal to maintain its
leadership in railway transportation. The
Africa/ preliminary group of experts from the
Middle East Deutsche Bahn and the member companies
of VDB have already begun to focus on
technological quality, for instance, by way
Latin America Asia/Pacific of analysis results from day to day opera-
(without Mexico)
tions. The German Association of the Rail-
way Industry is very optimistic that this new
form of cooperation will prove to be highly
profitable for both sides.
Source: Roland Berger/Unife 2012, Calculations VDB
■ www.bahnindustrie.info

41
42-43_Plastic 24.09.2014 10:02 Uhr Seite 2

©T. Jullien
■ The German Plastics Industry

Plastics and Sustainability:

Partners for "Life" Extensive use of fibre-plastic composites on the
Airbus 380 saves weight.

Today plastics permeate all areas of life and are constantly meeting new requirements. Whether in sterile medical environments,
safe, energy-efficient cars or foods that stay fresh longer thanks to the right packaging: The versatility and innovative capacity of plastic
supports a better quality of life for a burgeoning global population and frequently helps to conserve valuable resources. And furthermore,
plastics play an essential role in the deployment of renewable energies: no wind turbine can revolve without plastic and no solar
or fuel cell can be manufactured without polymer components.

owever, the more versatile and sought- means it is possible, for example, to reuse from heat and cold. This means that in cen-
H after the material, the more questions
there are regarding the efficiency of its pro-
the heat generated on one production site on
another. By-products become valuable raw
tral and northern Europe valuable energy is
wasted in the heating of housing while in
duction and what happens at the end of the materials for other products. In this way southern Europe and other hot regions too
product’s life. The German plastics industry considerable CO2 emissions are avoided. much energy must be used keeping living
has therefore long been committed to the And plastics manufacturers are also at- spaces cool. It is here that heat-insulating
protection of the environment, the climate tempting to reduce greenhouse gas emis- plastic elements play a key role in energy
and resources: production processes have sions in other ways: for example, it is now saving. With modern plastic insulated win-
become ever more efficient in recent years possible on a laboratory scale to separate dows and insulation for lofts and basement
whilst there is little more scope for optimisa- carbon dioxide from air and use it in plas- ceilings energy consumption can be reduced
tion of raw material use. In addition, plastics tics production. In this way some of the still further depending on the situation of
manufacturers strive to ensure that plastic crude oil required for polymer production the building. And the same goes for domes-
applications and products do not simply end can be replaced, thereby conserving re- tic appliances, with research showing that
up in landfill at the end of their lives but are sources. Facilities in Germany for this type plastic insulation in refrigerators saves sub-
recycled or thermally processed – thereby of plastics production are currently being stantially more energy than was consumed
making a further contribution to sustain- planned. However, this production process in their manufacture. Moreover, in their use
ability as a secondary raw material. remains very energy-intensive. It is better if phase plastics are easy to care for, robust
carbon dioxide does not enter the atmos- and long-lasting.
An Energy-efficient Plastics Industry phere in the first place. And this is where Meanwhile, in the area of lightweight
In recent years, the plastics industry has plastics are making unique contributions in construction the ongoing development of fi-
impressively demonstrated that competitive- their product life. bre-plastic composites means metal compo-
ness and climate protection can be achieved nents are increasingly being replaced with
in tandem. For example, the amount of en- Environment-friendly Applications lighter plastic parts. The lower weight of
ergy used in the production of plastic is Plastics contribute to climate protection in cars built with plastic components means
steadily declining. One key reason for this many spheres including building insulation they also consume significantly less fuel.
improvement is the high energy efficiency and car and lightweight aircraft construc- And the aviation industry is also using more
of the composite systems in Germany. The tion. Take insulation, for example. In Europe and more polymer materials: for example,
existence of numerous chemical clusters many buildings lack adequate protection plastics account for around 25 percent of

42
42-43_Plastic 24.09.2014 10:02 Uhr Seite 3

the material that went into the making of 200 g. German material developers and pro-
the world’s largest passenger plane, the Air- duction specialists are often responsible for
bus A380 – 22 percent carbon fibre rein- the innovative thinking behind such appli-
forced plastics and three per cent GLARE, a cations. So "Made in Germany" plastics are
laminate of aluminium and plastic. These helping to protect the climate around the
materials are very strong, exceptionally fa- globe. PlasticsEurope Deutschland e.V. is the trade
tigue- and corrosion-resistant and above all association of the plastics manufacturing indus-
lighter than conventional materials. Here No Littering of the Landscape try in Germany and part of the pan-European
again a lighter weight means lower fuel And even at the end of their lifespans PlasticsEurope association, which is based in
consumption and a reduction in harmful plastics are too good to throw away. They Brussels. The association’s headquarters for Cen-
emissions. can be recycled into new products or con- tral Europe, one of its five territorial regions,
With regard to packaging, plastic dishes verted into energy, again helping to protect is located in Frankfurt am Main in Germany. In
and bags frequently enable consumer goods the environment. In Germany the recycling addition to Germany this region includes Austria,
to be transported several thousand kilome- rate for household plastic waste stands at 99 Czech Republic, Estonia, Hungary, Latvia, Lithua-
tres, protecting their contents en route to the percent, so there is virtually no scope for nia, Poland, the Slovak Republic, Slovenia and
consumer. And during use plastic saves sev- improvement. By contrast, a large propor- Switzerland. ■ www.plasticseurope.org
eral times the amount of energy consumed tion of plastic waste is still going to landfill
in production and processing. In Europe, for in many European countries. The thought-
example, over 50 percent of all goods are lessness of consumers when disposing of comes to conserving the earth's natural re-
packed in plastic and yet the material ac- convenience goods is also a key driver of sources for future generations.
counts for just 17 percent of the packaging the much-criticised practice of littering the
materials used in weight terms. And plastics landscape. German plastics producers are Plastics Production in Germany
producers and processors in Germany are backing a Europe-wide life-cycle manage- Within Europe, Germany remains the most
continuing to endeavour to make packaging ment system with domestic and internation- significant location for plastic production.
still lighter and even more environment- al projects and are informing citizens how to About a third of European plastic produc-
friendly: the weight of yoghurt pots, for ex- deal properly with plastic waste. A knowl- tion comes from here. Worldwide too, Ger-
ample, has been reduced by around 50 per- edge transfer project for high-quality waste many is one of the most important producer
cent since 1980 to around 3.5 grammes. This management in Europe is considered espe- countries for plastic, with a share in global
saves material and energy in production and cially noteworthy. Its goal is to make Ger- production of about 7 percent. At the same
transport and also reduces costs. Research many’s knowledge and many years’ experi- time, Germany is also the largest plastics
from Germany shows that the performance ence of plastic waste recycling available in market in Europe, accounting for around a
of packaging is steadily improving despite particular to countries where plastic waste is quarter of European demand. That also ap-
the declining amount of material used: were still landfilled such as the UK, Poland, plies to 2013. Last year German plastics
all plastic packaging from foils through France and Italy. sales rose by 5.8 percent compared with
trays to seals to be replaced with viable al- The burgeoning global population, the 2012 to EUR 26.7 billion while production
ternatives made from other materials, the worldwide trend of uncontrolled urbanisa- also posted a small 1.7 per cent increase to
weight of packaging would rise fourfold and tion and a growing hunger for energy in 19.8 million tonnes.
there would be a 1.5-fold rise in energy con- threshold and developing countries mean it The most important customer for plastic
sumption in production. is more important than ever that industri- in Germany is the packaging industry, ac-
alised societies maximise resource efficiency counting for about a third of demand. It is
Smart Packaging if they wish to safeguard, or even improve, followed by the construction sector with 24
Yet plastic does even more: By providing their standard of living. The German plastics percent, the automotive sector with 10 per-
products with essential protection it ensures industry is constantly striving to come up cent and the electrical/electronics industry
people can be supplied around the globe with more efficient processes and products with about six percent. When it comes to
while at the same time conserving signifi- that conserve energy and resources in pro- export and import, the EU member states are
cant resources. For every foodstuff valuable duction and consumption, thereby easing of outstanding importance. They account for
arable land and water resources are required the burden on the environment. So plastic is over 70 percent of exports and almost 90
that are in increasingly short supply in without doubt part of the solution when it percent of imports.
many regions of the world. So avoiding food
waste is protecting the climate. For what is
©Bayer MaterialScience AG 2014

not wasted does not have to be produced

and transported again. In developing coun-
tries around 50 percent of foodstuffs contin-
ue to spoil straight after harvesting, whilst
being transported and during processing. In
Europe this rate is only around three per-
cent. This is partly down to plastic packag-
ing, whose unique properties can extend the
shelf life of foodstuffs by up to three times.
One European supermarket chain, for exam-
ple, succeeded in reducing its waste rate
from sixteen to just four percent thanks to
optimised packaging for meat. This saves
money, water and CO2: for the production
alone of just one kilo of beef consumes up
to 13 kg of carbon dioxide while the plastic A new procedure for the production of carbon dioxide as a raw material in plastics production is utilised
packaging for 1 kg of meat consumes just at Bayer MaterialScience in Dormagen near Leverkusen.

43
44-46_Moebel 26.09.2014 9:42 Uhr Seite 2

©VDM (7)
■ The German Furniture Industry

Stable Sales Development Expected

By Dirk-Uwe Klaas, Chief Executive of the German Association of Furniture Industry
Outdoor or indoor: the key word for the furniture
industry is lifestyle

The German furniture industry is not in an easy situation at the moment. The traditional comparison, the British market is slowly re-
core markets abroad are weakening and at home it is becoming increasingly difficult to steer covering from a dip – German exports to the
United Kingdom were increased by 8 percent
people's disposable income towards furniture. For 2014, the industry therefore expect sales
during the first five months of 2014.
to remain stable at the previous year's level. Smartphones, tablets, PCs, flat TV screens, travel, While the German furniture manufactur-
leisure expenditure – those are the areas for which people are willing to spend their money ers in Asia have to absorb painful down-
on at the moment. turns with minus 5.1 percent in Asia and
furniture exports to China caved in by a
n 2014, furniture marketing will be very niture industry fell by 3.7 percent to €16.1
I decisive. If it can awaken people's desires,
the trade and industry's turnover will rise
billion.
The decline in 2013 partly resulted from
massive 24.8 percent, we continue to see
good opportunities for the German furniture
industry, not only in Asia, where the growth
again. The opportunities for this are as good the difficulties in our core European markets. potential is enormous. This also applies to
as like never before, we just have to use The situation in the main sales markets in the USA, where an increase in German fur-
them: The economy is expected to continue Europe did not fundamentally change at the niture exports by 7.2 percent was achieved
to grow by up to 2 percent and the Ger- start of the current year either. Exports to EU during the first five months of the current
man's willingness to spend is better than it's countries fell by 0.4 percent; exports to Eu- year. In total, from January to May 2014,
been for a long time. Germans are therefore ropean countries outside the EU fell by 1.5 German furniture exports fell by 0.8 percent
ready to spend more and to save less. The percent. Exports to our most important mar- to €3.8 billion.
trade must succeed in getting a larger slice ket France fell by 8.3 percent. Switzerland At home our domestic manufacturers
of the cake that is people's disposable in- imported 1.3 percent less furniture from Ger- turned over 2.8 percent more by the summer
come. This is also urgently necessary, be- many. Development in Austria was also less 2014 than in the same period in the previ-
cause last year the sales of the German fur- than pleasing with minus 4.1 percent. By ous year: which reflects a clear improvement
in the economy, especially compared to the
previous year. The German furniture indus-
“A new lifestyle phase has begun. try achieved a slightly positive result of plus
1.4 percent. The shop furniture manufactur-
For most people, lifestyle is becoming ers on the other hand achieved 6.5 percent
more important and therefore also less than the previous year's value. The
kitchen furniture manufacturers recorded a
more attractive.” hefty 3.9 percent increase in sales. The man-
ufacturers of home furniture were also able
to report pleasing growth, their sales having
increased by 2.7 percent during the first half
of 2014. The mattress manufacturers also
Dirk-Uwe Klaas, Chief Executive contributed to the positive result with a
of the German Association of Furniture Industry clear rise in sales by 10.3 percent.

44
44-46_Moebel 26.09.2014 9:42 Uhr Seite 3

There are plenty options to personalize your flat. Lifestyle means cosiness in your own style and taste.

The positive development of the German But Germany continues to be our core they have higher incomes and can invest
market is also reflected in the import figures. market; because our manufacturers achieved more money in fitting out their own homes.
During the first five months of 2014 alone, 70 percent of their sales in the domestic For this reason, the market in household
German furniture imports rose by 6.8 per- market. Here competition with foreign man- furniture and interior design furnishings is
cent to €4.6 billion. Poland continues to ufacturers remains high, as they position becoming more and more important around
lead the way unchallenged as the most im- their goods in the trade with very aggressive the world. The global demand for furniture
portant country of origin for furniture im- pricing. The 519 companies (with 50 em- has doubled in the last ten years to about
ports to Germany and continues to develop ployees or more) of the German furniture in- 309 billion euros. A 3 to 4 percent increase
its position: From January to May of this dustry currently employ 84,578 men and in the global demand for furniture is fore-
year, furniture imports from our neighbour- women. Last year it had 85,834 employees cast for 2013. This means €44 for each per-
ing country to the east rose at an above-av- in 528 companies. son in Beijing, via Ulan Bator, via Mombasa,
erage rate of 7.6 percent to €1.1 billion. The via Hyderabad as far as Washington.
second most important supplier country re- Furniture 2014: Everything
mains China, however, with a below-aver- Is Becoming More Colourful, More Nobody Is Satisfied with the Standard
age growth of 3.5 percent to €680 million. Comfortable and Cosier Anymore
Overall, in the year to date, it is mainly the A new lifestyle phase has begun. For most "Pimp my home”, or "jazzing up the
East European countries who have managed people, lifestyle is becoming more important home”, has not yet reached its peak. For this
to increase their deliveries to Germany most. and therefore also more attractive. There are reason, we are expecting a further increase
By comparison, furniture imports from the reasons for this. More and more people are in turnover with respect to lifestyle items. A
traditional supplier countries such as Italy, prospering in the "emerging markets” such particularly attractive addition is the garden,
Austria and Sweden continue to decline. as Russia, India or China. This means that now perceived as an open-air living space,
and also the discovery of floors, walls and
ceilings. So the current range of wall cover-
ings on offer extends far beyond the stan-
dard wallpaper. Here, the trend is towards
functional wallpaper with particular thermal
insulation properties, or sound wallpaper in
which speakers are incorporated. It’s all
about wall panels made from imitation stone
or tiles with a veneered surface. Even indi-
vidual light switches are on offer, also wall
pictures and wall tattoos, small vertical gar-
dens or self-devised wallpaper patterns.
There are just as many products offered for
flooring, from parquet and laminate to car-
pet: everything is possible.

Global Mix with a Hint of Romanticism

A fundamental component of the trend is
a global mix with a hint of romanticism. In
contrast to the cool, virtual Internet, people
want cosiness, harmonious shapes and
colours and homely accessories in their own
homes. Objects are consciously chosen and
Multifunctional furniture for different areas is popular.
"authentically stage-managed”. This place-

45
44-46_Moebel 26.09.2014 9:42 Uhr Seite 4

also remind one of hotel stays, holidays and

relaxation, and are continuing to grow in
popularity in Germany.

Wall Units Turn into Wall Puzzles

In the coming season, the demand for wall
units will concentrate less on storage space
and more on basic electrical equipment. It
must be possible to install home entertain-
ment there, but people do not want to see
tangled cables or retro-fitted cable channels.
Wall units will become smaller, less heavy,
but equipped with a lot of technology. In
addition to connections for the many power
consumers, they are increasingly equipped
with LED RGB lighting technology whether
in the display cabinet area or with general
backlighting. Again, modules are becoming
more important. In addition, they can be
combined with one another in which very
“Less is more” is for more and more people the right expression for their personality. individual solutions are again created. Flat-
screen televisions can still be placed here,
which is why flexible swivelling arms are
ment of objects means that they are not just They are associated with what is healthy, becoming the norm.
randomly placed somewhere, but are delib- knowing that they are good for you, thereby
erately arranged within a room so that a co- knowing what is there. This is reflected in Multi-coloured is my Favourite Colour
herent overall image emerges. In doing so, the increasing proportion of solid wood fur- The colour white will still be available for
the global mix allows ideas for arrange- niture and in textile coverings for uphol- furniture, but it is on the decline. A lot of
ments, and even furniture from cultures all stered furniture. Wool and wool felt, cotton white furniture is being replaced by light
around the world. This results in brand new and hemp are more popular than ever; and grey. White has the unbeatable advantage of
living environments that leave fewer and in terms of leather, bio-tanned and almost an almost unlimited capacity for combina-
fewer time and place references. The modern natural leather are preferred. Glass is pre- tion. This will also be important in the com-
person lives in a global mix in Shanghai, ferred to plastics as a front panel for wall ing season, because lifestyle is becoming
units. more colourful. Strong solid colours will be
consciously selected to provide accents with
Comfortable, Comfortable, Comfortable upholstered furniture, cupboards and book-
In the bed and mattress sector, and natu- shelves. Bright colours and a huge variety of
rally also in the case of upholstered furni- colours are set to return. We will see a lot of
ture, people are moving away from the hard blue, violet, but also teal and cyan tones.
lying and sitting quality that was once so The whole spectrum of natural tones will
highly praised. Nowadays, comfort is equat- play a role primarily in the wooden furni-
ed with a soft lying and sitting feeling, and ture range. For most people, light colours
only this is considered to be comfortable. It appear lively and elegant, medium tones ap-
may be that this is also due to the increase pear vibrant and optimistic and dark tones
A comfortable and soft arm chair brings wellness, fun in globalisation, because lying or sitting on appear respectable and rather conservative.
and regeneration. a very hard surface used to be typically Eu-
ropean. The soft mode is naturally also Storm and Lightning Spare you, oh Oak
pleasant in the case of the growing range of The coming year is the year of the sessile
New York, Cape Town and Hamburg. How- dining chairs. People prefer to sit at the oak. This may be so because its likeness can
ever, rural areas far away from urbanisation table for four hours, rather than move into be seen on every copper cent coin: in the
are a long way behind the mega-trends. To- the living room. Here, the softer upholstery case of wood, oak remains the hot trend.
day, in areas where typical cultures used to is undoubtedly useful. The latest trend in Given the diverse types of wood, the trend is
determine lifestyle, such as typical Scandi- dining chairs is a combination of various somewhat surprising as it clearly contradicts
navian design or typical old German shapes, models. If one requires six dining chairs one the desired individuality. In the case of oak,
mega-trends are finding a global foothold in buys six different models, sometimes from this is primarily compensated for by differ-
the cities. At least city life is turning into a one manufacturer, sometimes in the same ent surfaces. From silky smooth to gnarled
reflection of global modernism. colour type, but also more and more often and rough, each purchaser finds their pre-
completely different designs. Here, too, the ferred taste however its exterior is treated.
No Fraudulent Labelling, Please! trend is moving away from the uniform Walnut will defend its elegant position, and
In the coming season, individual selection look. Upholstered furniture as a whole is be- cherry wood will be visible.
of designs will also be dominated by the coming more and more organic and more We believe that the future is bright for the
mega-trend style. The "green passion” con- rounded. As a whole there is a move to- furniture and interior design sector. The
tinues unabated. People are looking for nat- wards a lifestyle with more romanticism and coming years will see tremendous growth in
ural and healthy materials in decorations warmth. In terms of beds, the range of up- worldwide demand — and the need for fur-
and accessories, but also in the mainstream holstered beds is going to increase again. niture that enables consumers to make their
furniture range. Natural, unadulterated, au- These are usually also softer, mainly for dream homes a reality.
thentic, genuine materials are preferred. technical reasons. Dual box spring variants ■ www.germanfurniture.de

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47-49_Ernährung 26.09.2014 15:25 Uhr Seite 1

■ The German Food Industry

Quality, Service and Innovations

for Customers Worldwide
Highest quality, safety, reliability and cus-

©2014 Messe Berlin GmbH (2)

tomer orientation distinguish the German
food industry. Performance and sustainability
determine their international competitive-
ness. With approximately 170,000 different
products, the palette offered by German
grocery manufacturers is diverse, safe and
high quality on a level like never before. The
number of satisfied customers has increased
worldwide. Germany is now the third largest
exporter of agricultural products on the
international market.

he German food industry employs

T around 555,300 people in approximately
6,000 businesses with sales of around 175.2
billion Euro in 2013and is an assurance for
stability, prosperity and employment. As the
fourth largest industrial sector in Germany,
the companies involved in the food industry
claim three percent of all German produc-
tion and a good ten percent of the total em-
ployees and sales in German industry. The billion Euro. There are a total of 730,000 busi- Germany: One of the Most Formidable Food
performance of the sector continually in- nesses providing work for 5.4 million employ- Markets in the World
creases thus increasing the production of the ees and 268,000 trainees, which means 13 per- With 80 million residents, Germany is not
food industry over the past 20 years by a cent of employees in Germany are involved in only one of the biggest, but also one of the
good one-third. Based on sales and employ- the agribusiness industry. most demanding food markets in the world.
ees, the German food industry is the leader The food industry, its companies and em- The demands of German consumers on gro-
in Europe. ployees, are an important link between the ceries have increased tremendously with re-
The sector is characterized particularly by rural regions and the urban centres. The gard to variety and quality. This is attributed
small and mid-size companies with 95 per- branches process approximately 80 percent on the one hand to the demographic migra-
cent having fewer than 250 employees. of the domestic agricultural products and tion of eating habits and on the other on a
These include many traditional family busi- ensure supply of high quality groceries. focus on mobility, flexibility, networking
nesses and internationally successful manu-
facturers of German specialities that are
closely associated with their region. Among
the strongest sectors in sales in the German
food industry are the meat processing, milk
processing, sweets and baked goods indus-
tries as well as manufacturers of alcoholic
beverages. Likewise, there are important sec-
tor branches in fruit and vegetable process-
ing as well as bottler of mineral water and
refreshment beverages.

The Centre of the Food Chain

The German food industry is in the middle
of the food chain and forms a close, trusting
relationship with its partners from farming,
craftsmen, commerce and gastronomy. Togeth-
er, the German agribusiness reaches a gross
added value of 157 billion Euro in 2012 and
thus 7 percent of the total German gross added
value. They export goods for approximately 65 Regional specialities are hot favourites with the consumers (also see photo above)

47
47-49_Ernährung 26.09.2014 15:25 Uhr Seite 2

©Verband Deutscher Mineralbrunnen e.V. (VDM)

national suppliers. Reliability and customer

orientation are critical to success because
the consumer only buys what meets his
needs.

Export as a Growth Engine

The German food industry successfully
holds its ground in a difficult business envi-
ronment, while rising production costs, high
competitive pressure and a high market con-
centration in the food retail trade increas-
ingly weigh on the earnings position of food
manufacturers. While the sector sales on
the German market only increase based on
price, the food manufacturers are showing
quantitative growth outside the country. The
export business has developed over the past
15 years into a growth driver for the sector.
In 2013 alone, the German food manufac-
turers exported their goods at a record value
of 53.6 billion Euro, which was an increase
of 4.8 percent from the prior year.
A huge selection of top quality mineral water offers healthy drinking pleasure. The growth in the export business of the
food industry has proven to be dynamic and
is notable for the development of new mar-
and internationalism of our society. Thus, age of 15.2 percent. The increasing demands kets. In the meantime, the sector earns every
groceries must be of highest quality at the on products and manufacturers, rising pro-

©Koelnmesse
best prices as well as take into account the duction costs, high competitive pressure and
individual food and lifestyles. strong concentration in the grocery retail
The consumers increasingly expect their drive the competition in the grocery market
groceries to have an individual "added val- and continually push the added value of the
ue". Thus, the manufactures already provide company. The grocery manufacturer feels
a broad spectrum from next door's regional this pressure daily and finds the right gro-
products to exotic delicacies from distant ceries for each consumer. 170,000 products
lands, packed fresh or deep frozen, for pre- make up the spectrum from which the con-
paration at home or ready-made, packed in sumer can choose. This means groceries are
different ways as needed for daily use or fes- not only economical, but also high quality,
tive events. In addition, the industry ensures safe and versatile like never before. This is
that the products are available in all price due to the outstanding performance and
categories and at any times of the year. Ger- competitiveness of the sector, qualified per-
man consumers are very price conscious and sonnel, a high innovation potential and,
spend just 11.7 percent of their available in- lastly, the modern, high-tech grocery pro-
come on groceries and non-alcoholic bever- duction. Thus, the German grocery manu-
ages. This puts them well below the EU aver- facturers are competitive against other inter-

The famous Black Forest ham is an example of the

many culinary specialities of this popular region and
simultaneously of the "Made in Germany” quality
claim.

third Euro outside the country, increasingly

more customers worldwide value the quality
and reliability of German groceries. The dif-
ficult competition and highest demands
from consumers have made the German
food industry very competitive worldwide.
Germany is now the third largest exporter of
food on the global market. The international
business strengthens the results of the busi-
ness and secures jobs.
The request for quality groceries "Made in
Germany" at a competitive price level contin-
ually increases internationally. The product
scope ranges from traditional German spe-
cialities to the newest food innovations, with
meat and milk products as well as sweets be-

48
47-49_Ernährung 26.09.2014 15:25 Uhr Seite 3

ing in high demand. The increasing focus on

©Koelnmesse
exports from companies confirm the good
opportunities for growth internationally.
Of the German food exports, 79 percent
were within the EU. The food industry prof-
its from the advantages of a single market,
short shipping routes and similar consumer
preferences. The most important trading
partners are the Netherlands, Italy, France,
Great Britain and Austria. In 2013, the EU
export business grew by 6 percent. The
cyclical consumer resistance in important
sales markets hemmed further growth.
Significant growth potential in interna-
tional business exists in markets outside the
EU with high buying power and enthusiastic
consumers. Almost 80 percent of the ex-
porters market their products in non-EU
countries with food values of 11.2 billion
Euro in 2013. Due to increased trade restric-
tions, less export growth of 0.3 percent was
achieved in comparison to prior years. The The hallmark of quality wines by members of the Ökologischer Weinbau e.V. Federal association is the flourishing
most important sales markets except the EU viticulture and ecologically balanced vineyards.
are Russia, the USA, Switzerland and China.
America and Asia in particular are growth
markets. processed raw materials originate in Ger- vestment in the agricultural and food indus-
many. One-fourth of the raw materials are tries. The German food and drink industry
Innovative Product Developments purchased in the European and non-Euro- makes an important contribution in this re-
for the Global Market pean markets because Germany does not gard. Sustainable and future-orientated so-
In order to increase their chances of suc- have sufficient amounts available or it can- lutions are sought in close cooperation with
cess in the export business, food manufac- not be cultivated. Germany is the second the political sphere, business, science and
turers have expanded the number of cus- largest importer worldwide of agricultural society. The Global Forum for Food and
tomers worldwide and put their products in- products and groceries. In 2013, agricultural Agriculture (GFFA) has established itself
to more and more markets internationally. imports increased to 74.6 billion Euro. here as an international discussion platform.
The majority of food exporters now have A growing global population and high For questions regarding the German
between 5 to 15 different sales markets in- buying power, particularly in threshold food industry and options for contacts, the
ternationally. A good number are even ac- countries, leads to an increasing demand for Bundesvereinigung der Deutschen
tive in more than 25 countries. The number food and feed and thus a tendency toward Ernährungsindustrie (BVE) would gladly be
of foreign markets increases considerably higher prices. Fluctuations in harvests also your first contact partner. The BVE is the
with company size, depending also on the influence short-term offerings of agricultur- premier association of the German food in-
product. The manufacturers of meat and al materials. Add to this, the tendency for dustry and represents the interests of its
sausage products, meat as well as baked monopolies in raw material suppliers, usage members with regard to economics, politics
goods, tend to put their products into fewer competition for land space as well as in- and publicity.
sales markets than manufacturers of sweets, creased demand on food manufacturers with ■ www.bve-online.de
milk products or beer. regard to sustainability of their supply chain
The increasing success of the food indus- and raw goods. Securing raw material avail-
try in exports is not only due to the high ability for food production and sustainable
Trade Fairs as International
quality, safety and competitiveness of Ger- raw material management are thus of signif- Marketing Platform
As leading international trade fair for the food
man groceries, but also to their extraordi- icant demand for the company.
and drink industry, retail and catering sector the
nary customer orientation. Particularly cus- Anuga will take place from October 10-14, 2015 in
tomer-oriented product innovations have Strong Partners of International Cologne. It is one of the most important platforms
been successful for Germany food manufac- Value Added Chains to communicate the key trends in the branch at the
tures versus competitors on the global mar- International trade is inevitable for sus- national and international level. With about 6,800
ket and they have adjusted ideally to the tained global growth. It is clear that interna- companies out of 187 countries and more than
consumers' wishes in the target market. The tionalization turns the German food industry 155,000 trade and business professionals from 180
different nations in 2013 the Anuga is an interna-
clear majority of German food exporters ad- into a strong player on the global market tional business networking event at the highest
just their products to the consumer prefer- and secures the connection to its trade part- stage.
ences internationally, with some even devel- ners. Beyond the exchange of goods, invest- Another excellent chance to get to know the
oping new products exclusively for export. ments and knowledge transfer connect the German food and drink industry is the International
Factors attributed to success are often the sectors closely together in the international Green Week (IGW), taking place from January 16-
best taste, but also appropriate packaging. division of labour. 25, 2015 in Berlin. More than 400,000 visitors and
1,650 exhibitors make the IGW the world’s largest
In view of global demographic and eco-
consumer fair and international exhibition for the
Sustainable Management of Raw Materials nomic change, the greatest challenge is food, agricultural and horticultural industries. Food,
The food industry processes agricultural doubtlessly to secure the world’s food sup- drink and tobacco manufacturers from throughout
materials for high-quality groceries and sup- ply. Higher productivity at the producer lev- the world use the IGW in the form of federal state
plies their customers domestically and inter- el and improved access to food can mainly displays and product markets as a sales and test
nationally. Around three-fourths of the be achieved by increasing responsible in- market, and to consolidate their image.

49
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©Messe Düsseldorf/Tillmann & Partner

■ Business Location Germany

Riding High
among Foreign Investors
The German economy is in fine fettle. As Europe’s technology driver, Germany always
tops the leaderboard worldwide for globally relevant patents – gauged according to population size.
In engine building, in the automobile industry, but also in many other seminal areas, such as in laser, nano
and medicine technology, German companies occupy a prominent position. They benefit from the excellent
economic environment conducive to research and development as well as from the close cooperation
between science, industry, and highly motivated workers with outstanding qualifications. This, and a whole
range of other factors, is responsible for making Germany an attractive location for foreign investors.

View of the banks of the river Rhine in Düsseldorf

50-53_D'dorf 29.09.2014 11:31 Uhr Seite 3

survey on Germany’s actual competitive

A position on global scale and the current Nestlé Has Opened Europe’s Largest Coffee Capsule
climate for creativity and innovation in the
country was undertaken by the auditing
Factory in Schwerin

©Nestlé Deutschland AG (2)

company Ernst & Young GmbH (EY) and the After some two years of being under construc-
findings were published in its most recent tion, the new Nescafé Dolce Gusto factory in
attractiveness report titled "Business Loca- Schwerin was opened on 5th September by Lau-
tion Germany 2014: Staying Ahead”. Man- rent Freixe, Nestlé's European head of opera-
agers of 808 international companies partic- tions, Erwin Sellering, the Prime Minister of
ipated in the survey. A set of more exhaus- Mecklenburg-Vorpommern and Manuela
tive questions concerning Germany as a Schwesig, the Federal Minister for Families at a
business location was posed to an additional ceremony in the presence of Gerhard Berssen-
201 foreign companies. brügge, head of Nestlé in Europe and Harry
The results of the survey indicate that the Glawe, the State Minister for Industry. With an
brand "Made in Germany” is riding high investment of 220 million Euros and a produc-
worldwide: This year, Germany moved up in tion capacity of some two billion coffee cap-
the ranking for the world’s most attractive sules per year in the final construction phase, On the occasion of the opening of the factory
business locations from the sixth to the the Schwerin plant is both the largest and the Nestlé's European head, Laurent Freixe de-
fourth place – trailing behind China, the US most modern factory producing Nescafé Dolce scribed Schwerin as "a European coffee city in
and Russia – and represents by far Europe’s Gusto capsules in Europe and also one of the the best sense of the words". Nestlé's head of
most attractive business location. 18 percent highest investments by a foreign firm in the operations in Germany, Gerhard Berssenbrügge
of the interviewed managers currently re- last few years in Germany. The major project stressed that Germany is one of the most im-
garded Germany as one of the world’s three was constructed by the Henn firm of architects portant markets for Nescafé Dolce Gusto. "The
best investment locations. China and the US from Munich to state-of-the-art transparency new Nestlé factory in Schwerin is ideally locat-
secured the votes of 44 and 28 percent of and sustainability criteria and has been award- ed with target markets within Europe, including
the responding managers respectively. At ed international LEED Gold status. The factory Germany, Scandinavia and Eastern Europe."
19 percent, Russian ranked just slightly on the industrial estate in Schwerin will create Trial production in the third Nescafé Dolce
ahead of Germany (Note: the survey was a total of some 450 new employment posts in Gusto factory to be built in Europe began in
undertaken just before the outbreak of the the next few years. May 2014. To construct the 259 x 206 metre
Ukraine crisis). Compared to 2013, the factory approximately 36,000 cubic meters of
approval rating for Germany as a business concrete and 7,000 tons of steel were
location rose by 4 percent points. "Today, processed; some 30 companies from through-
Germany is clearly the most robust and out Germany were involved in building the fac-
competitive among the larger economies in tory, including 18 firms from Mecklenburg-Vor-
Europe and has an excellent reputation pommern. With some 13,000 employees and a
among foreign companies,” avers Peter turn-over of 3.5 billion Euros, Nestlé Deutsch-
Englisch, Partner at EY. land AG in Frankfurt am Main is the fifth
largest national market and is also the largest
Direct Investment in Germany Continues manufacturer of foodstuffs in Germany.
to Register Upward Trend
Germany does not just earn the praise of
foreign companies; these companies also in- record value of 701. In comparison, in the the second place in the European ranking.
creasingly choose to invest in Germany: year prior to the crisis in 2007, 305 invest- While US investors seem to privilege Great
Thus the number of foreign investment pro- ment projects had been documented in Ger- Britain over Germany, companies from the
jects in Germany experienced a significant many. With that, Germany ranks behind on- rest of the world are primarily in favour of
increase in 2013 – by 12 per cent – to a ly Great Britain (799 projects), thus securing Germany.
Despite the European debt crisis and the
weak business trend in Europe, Germany re-
Investing in European Countries mains very popular among foreign in-
Ranking Country Number of Market share Number of Development vestors: In 2009, only 10 percent of the in-
foreign direct 2013 foreign direct 2012–2013 terviewed managers regarded Germany as
investments 2013 investments 2012 one of the top business locations worldwide.
But since then, approval ratings steadily
1 Great Britain 799 20.2% 697 +15%
rose to reach 18 percent this year. No other
2 Germany 701 17.7% 624 +12% country in the world has been able to regis-
3 France 514 13.0% 471 +9% ter stronger gain in attractiveness than Ger-
4 Spain 221 5.6% 274 –19% many. Apart from Germany, only Great
Britain gained by four per cent points – and
5 Belgium 175 4.4% 169 +4%
rose in the ranking from the eighth to the
6 Netherlands 161 4.1% 161 0% seventh place. France is considered a top
7 Russia 114 2.9% 128 –11% business location only by 5 percent and
along with Japan occupies the ninth place.
8 Ireland 111 2.8% 123 –10%
The general perception abroad is that Ger-
9 Finland 108 2.7% 75 +44% many will continue to register positive
10 Poland 107 2.7% 148 –28% growth: About half of the respondents (49
11 Turkey 98 2.5% 95 +3% percent) have prognosticated that Germany’s
attractiveness for investment is set to in-

51
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©PIA Stadt Frankfurt am Main, Photo: Tanja Schäfer

form measures without undue delay. Not
least for that reason, Germany is today a
strong business location as seldom ever be-
fore.”

High Praise for Good Infrastructure and Legal

Framework Conditions
Germany currently receives particularly
high praise for its infrastructure, the qualifi-
cation level of its workers, its social climate
and particularly the stability of its legal and
political framework conditions – more than
80 percent of the managers have given Ger-
many good grades under each of those cate-
gories.
Germany’s performance has improved sig-
nificantly compared to the previous year, es-
pecially for flexible labour laws, company
taxation and labour costs, all of which cur-
rently receives positive mention from more
than 60 percent of the managers – just a
year ago, Germany had received praise in
these sectors from only about 40 percent of
the respondents.
Among the most promising sectors in Ger-
For foreign investors Frankfurt am Main is one of the most popular German cities. In 2013 the metropolis many, foreign managers identified the auto-
recorded 57 foreign investment projects. mobile industry as the most notable, fol-
lowed by the Energy and IT sectors. In com-
parison, they ascribe relatively low growth
crease, whereas only 13 percent expect a share stood at 66 and 58 percent respec- potential to the heavy industry and the real
decline. tively. estate sector.
However, a significant downturn could Despite the high rating international in- Peter Englisch discerns a warning signal
be noted in regard to job creation: by 17 vestors accord to Germany, the share of in these findings, but does not interpret it as
percent to 10,350. The main reason is that companies that are apt to relocate parts of a vote of no-confidence against Germany as
large projects are in low number. For exam- their business operations to foreign loca- a business location: "Germany is fully inte-
ple, among the projects announced, only tions has increased considerably: from 11 to grated into the global world – the splitting
two could create more than 500 jobs. In 20 percent. or outsourcing of business operations and
2012, Germany could boast of five such Despite that, the image of Germany as a shifting them to other market regions are al-
projects, and in 2011 even six – three were business location has steadily improved in most a daily occurrence and part of the con-
distribution centres of the Internet dealer, the past years, a point that EY partner, Peter tinued efforts to attain cost-efficiency – but
Amazon. At the same time, it is important to Englisch, underscores: "On the one hand, at least at this time there are no signs of
note that traditionally the job creation num- this can be attributed to the success of Ger- outmigration.”
bers have rarely been published in Germany. man companies worldwide, but on the other As an economic expert, Peter Englisch as-
In 2013, this was true for 42 percent of the also to the fact that Germany has success- cribes Germany’s ability to reclaim a better
projects, in France and Great Britain, the fully implemented painful but necessary re- ranking among other business locations first
and foremost to a slight improvement in the
economic situation in Europe: "European
Foreign Direct Investments in Germany 701 economy seems to have passed through the
624 trough and will possibly recover from the
Number of projects 597
560 +12% downward trend in the coming years. That
trend will benefit Germany the most – Euro-
418 pean countries are indeed the most impor-
390 tant marketplace for German companies. At
286 305
that same time, emerging nations had sig-
182 nificantly lost their appeal as business loca-
tions in the past months. "The capital flight
from the emerging countries during spring
of this year will generate immense financial
penalties for economic growth and has
Number of jobs created shown how fragile these business locations
17,276 are. The investors had to realise that even in
12,044 12,508 countries such as India, Brazil, Turkey and
11,482 10,350
8,964 9,963 South Africa, it is hard to break the ceiling.
5,972 4,928 Countries such as the US, Germany and
–17%
Great Britain that are traditionally consid-
ered top locations stand to benefit,” accord-
2005 2006 2007 2008 2009 2010 2011 2012 2013
ing to Englisch.

52
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Baden-Württemberg has asserted its posi-

©AIR LIQUIDE Deutschland GmbH

tion as the top German investment location
for foreign investors: Last year, foreign in-
vestors invested a total of 222 times in
Baden-Württemberg – and in the process
created new manufacturing facilities and
jobs. In the southwest, there were just as
many investment projects as in the previous
year (224) – and significantly more than in
any other German federal state. With 163
investment projects, North Rhine Westphalia
ranks second, as last year. The number of
foreign direct investments has risen by 20
percent: Last year, in North Rhine West-
phalia, the number of documented invest-
ment projects stood at just 136, followed
with a significant gap in the 3rd and 4th
places by Hesse and Bavaria, with 95 and 61
investment projects respectively.
The main reason for Baden-Württemberg’s
strong performance is the predominance of
Swiss companies. Swiss companies carried
out a total of 98 projects in Germany – 76
of those were implemented in Baden-Würt-
temberg. North Rhine Westphalia, on the
Air Liquide - the world leader in gases for industry, health and environmental protection - started the operation
other hand, profited particularly from in-
of a new air separation plant in January in Gundelfingen in the State of Baden-Württemberg. With the system
vestors from the Far East: of the 163 pro- round up to 700 tons of liquefied gases are daily produced from the ambient air.
jects carried out in North Rhine Westphalia
in 2013, 40 can be attributed to Chinese in-
vestors and 21 to Japan. The United States And even among the metropolitan areas – age. When it comes to the number of actual
has a strong presence both in Baden-Würt- large cities with a densely populated urban investment projects, the Free State occupies
temberg and North Rhine Westphalia with core and its less dense surrounding areas – only the fourth place. Yet, every fourth for-
31 and 26 direct investments respectively. Düsseldorf occupies an exceptional place eign investor (24 percent) essentially be-
North Rhine Westphalia is a step ahead within Europe. Following greater London lieves that the Free State is an attractive
when it comes to job creation through for- (380 investment projects) and Île-de-France location for establishing new businesses.
eign investment. Foreign investors generated (173 projects), Düsseldorf has landed the Among the German federal states, Bavaria
2,309 jobs in the state in 2013, significantly third place with105 projects. Similarly has the best image – ahead of Berlin (17
more than in Saxony Anhalt (1,531) and among the ten metropolitan areas with the percent approval rate), Baden-Württemberg
Baden-Württemberg (1,493). Even if North highest number of foreign direct invest- (15 percent) and Hamburg (11 percent).
Rhine Westphalia has not seen a significant ments are the German cities of Darmstadt North Rhine Westphalia is regarded as emi-
increase in job numbers compared to the (4th rank: 94 projects), Stuttgart (7th rank: nently attractive only by five percent of the
previous year (2,552) – every fifth job creat- 80 projects) and Freiburg (8th rank: 79 pro- respondents.
ed in Germany by way of foreign invest- jects). Its capital city, Berlin, on the other The survey of investors with and without
ment was in North Rhine Westphalia. hand, did not make the top 20 list of metro- business dealings with Germany demon-
politan areas. EY partner, Peter Englisch, strates that the difference between percep-
Düsseldorf Leads in City Ranking underscores the following point: "Foreign tion and reality is particularly stark. Even
Even when it comes to cities, a metropoli- investors within Germany can choose be- among investors with business dealings
tan area in North Rhine Westphalia is one tween several strong economic centres – un- with Germany, Bavaria ranks number one
step ahead: Foreign investors decided last like in Great Britain and France, where for- (25 percent), narrowly followed by Baden-
year to invest in Düsseldorf 69 times (previ- eign investments are mostly concentrated in Württemberg (20 percent). Berlin is men-
ous year: 49 projects), and thereby more of- their respective capital cities. In Germany, tioned by every tenth investor. Investors
ten than in any other city in Germany. on the other hand, several strong economic who know Germany only by hearsay come
Frankfurt am Main (57 projects) and Munich regions compete with one another, which up with a different ranking: They consider
(37 projects) have also managed to garner a keeps the real estate prices at a relatively Berlin to be the most attractive place for es-
position on the podium. Thus Düsseldorf has reasonable level and does not excessively tablishing businesses (28 percent), followed
asserted its prominence even in a pan-Euro- burden the infrastructure. Foreign investors by Bavaria (22 percent) and Hamburg
pean appraisal: Only London and Paris can prefer strong flatlands such as in Baden- (12 percent). Baden-Württemberg is consid-
boast greater numbers of investment pro- Württemberg or North Rhine Westphalia for ered to be particularly attractive by only
jects than this metropolis on River Rhine. their investments, in that they offer sound four per cent of the "outsiders” with no
However, no other English or French city infrastructure, strong companies in different business dealings with Germany.
appears on the top-20 list of European cities. sectors and adequate space to expand.”
On the other hand, Germany can boast of
five top-ranked cities – Düsseldorf, Frank- Bavaria Has the Best Image
furt am Main, Munich, Berlin and Stuttgart Even while Baden-Württemberg and Complete study:
– a significant reflection of the German fed- North Rhine Westphalia attract the highest http://www.ey.com/DE/de/Newsroom/
eralism in contrast to the more centralised number of foreign direct investments, the News-releases/20140527-EY-News-
structure in France and England. Free State of Bavaria still has the best im- Standort-Deutschland-weiter-im-Aufwind

53
54_Cologne 26.09.2014 9:00 Uhr Seite 2

Cologne – Germany’s Dynamic Centre

of Business and Industry
Cologne ranks first in the competition between geographic locations and recommends itself port and Frankfurt Airport with its intercon-
as top spot for foreign investors. Especially the strong economy and the characteristic as an tinental connections can be reached in less
than an hour.
excellent fair and conference location are an important factor for foreign investors. Science and research have a long tradition
in Cologne. Today, the city has a rich land-
he city offers excellent customer proxim- like the Photokina and the Anuga, the Inter- scape of science and research: institutes of
T ity: in a radius of only 100 kilometres
around Cologne 17 million prospective
national Hardware Fair, the Asia-Pacific
Sourcing, the International Furniture Fair
international importance as well as 15 uni-
versities and universities of applied sciences
clients can be reached, and in only 250 kilo- Imm Cologne, the Art Cologne, the Intermot and the research institutes of various compa-
metres there are 45 million. This number is or the European pilot fair of sector, nies contribute to this. For example, four
not to be surpassed by any other city in Gamescom. At the fifth largest exhibition Max Planck Institutes, the European Avia-
mainland Europe. Cologne thus recommends centre in the world, eleven exhibition halls, tion Safety Agency and the German Aero-
space Center are found in Cologne. Close

©Stadt Köln, Amt für Wirtschaftsförderung

collaboration and communication serves as
multiplicative factor. National and interna-
tional projects result in knowledge from
which air and space travel, materials tech-
nology, medicinal engineering or software
development profits. The TÜV Rheinland
Group with its main administration in
Cologne regards itself as an international
service group connecting research, consul-
tancy and examination of new products and
systems with one another.
A company´s success very much depends
on its employees. Cologne has highly quali-
fied, motivated, and conscientious special-
ists. And through a combination of on- and
off-the-job training in Germany´s so-called
dual education system, hiring and training
costs are reduced and recruitment risks mini-
mized. In addition, there are different models
of employment, providing investors with
flexible employment solutions – especially in
the starting phase of the business. Recruit-
ment services are offered by the Federal Em-
itself as a hub for trade and distribution two congress centres and the huge open-air ployment Agency in Cologne, which pro-
within Europe. grounds of 100,000 square metres, provide vides its services free of charge.
It is one of the most important European space for trade fairs, congresses, conferences The City of Cologne´s Office of Economic
industry locations and many clusters are and events. The Cologne market for conven- Development offers comprehensive services
found in the region. Regardless of the change tion and event venues consists of 163 busi- ranging from the initial steps to setting up a
in structures between the sectors of the econ- nesses with approximately 131,000 square business operation. It provides support ser-
omy, industrial companies in Cologne mean metres of space for congresses. vices from site selection to arranging con-
an indispensable factor for added value, in- Cologne´s advanced infrastructure offers tacts with relevant public administration de-
come and employment. The city has made a investors maximum mobility and flexibility. partments, industry and business associa-
name for itself as a centre of international Be it by rail, road, water or air – Cologne tions as well as key networks. Furthermore,
automobile manufacturers. The motor plants guarantees the speediest possible transport of it provides interested companies public sup-
of Ford, Deutz and the German or European passengers and goods. The metropolis on the port regarding visas, work permits and ap-
headquarters of DAF, Mazda, Nissan, PSA Rhine is surrounded by a motorway ring ac- proval processes. All services offered are free
Peugeot Citroën, Renault, Toyota and Volvo cessed by ten motorways from all directions. of charge.
supplement the automobile range. A tremen- At the same time, Cologne is one of the most Cologne is a metropolis worth living at. As
dous amount of companies in the electrical important European railway junctions. Inter- a favourite tourist destination it enjoys
and mechanical engineering, components national high-speed lines connect London, worldwide appeal. Its rich culture, lifestyle
suppliers, in the chemicals, pharmaceuticals Paris, Amsterdam and Brussels with Cologne and quality of life have not only attracted
and biotechnology industries as well as a in a very short time. ICE trains travel to tourists but a cosmopolitan population of
huge construction sector round off the indus- Berlin, Hamburg and Munich every hour – about 180 countries in the meantime.
trial range at the Cologne location. with a direct connection to the new ICE sta- Cologne is accustomed to dealing with other
Koelnmesse, the premier trade fair location, tion at Cologne Bonn Airport, which can be cultures, and the city and its citizens are
organizes 25 leading trade fairs and 80 spe- reached in less than 15 minutes. But not only pleased to share the famous Cologne way of
cialist trade fairs, among them world fairs Cologne Bonn Airport, also Düsseldorf Air- life with others. Come and see for yourself.

54
56-59_Messen 29.09.2014 9:58 Uhr Seite 2

©Deutsche Messe AG
German trade fairs are successful abroad as well – Photo: PTC, CeMAT and ComVac ASIA 2013 in the Shanghai
International Exhibition Centre.

■ The German Trade Fair Industry

Made in Germany –
An Established Cachet for German
Products and Tradeshows
By Dr Peter Neven, Managing Director of the Association of the German Exhibition and Trade Fair Industry (AUMA)

Tradeshows in Germany have remained on course nationwide in 2013 – moderate increments the choice of exhibitors must also be appro-
priate – and, generally, that is a given.
in the decisive performance figures show that recessions or economic slowdowns, difficulties
But for a long time, some exhibitors did
on the financial markets, or the growing significance of digital business, currently do not hold not appreciate the fact that just an attractive
sway over the standing of the tradeshows. The solid industrial base in Germany has a positive booth could not be the sole basis of success.
For that matter, even thorough planning for
influence on tradeshows featuring industrial goods. the tradeshows and the follow-up work are
not enough, nor is placing motivated and
he strong presence of "Made in Ger- tries represents a domain where Germany well-trained staff at the stand, all of which
T many” products at domestic tradeshows
also sends an important and positive signal
still needs to catch up. cannot generate success if other framework
conditions are not right. In fact it is true
to foreign exhibitors and visitors about the High Visitor Quality at German Tradeshows that everything must be right simultaneous-
quality of German tradeshows. Tradeshows The success of an exhibitor – especially at ly, and that includes an integrated system of
not only impact the level of German ex- the international tradeshows in Germany – communications for the tradeshow in order
ports; they are also regarded as an impor- at the outset surely depends on the high to be able to optimally benefit from the
tant channel for promoting investment im- quality of visitors that can galvanize both quality of visitors in the presence of the
ports – and import of consumables as well – the organizers and the exhibitors equally. broad range of international competitors at
which in the opinion of some other coun- On the other hand, the concept underlying the show. Put differently: cutting costs at

56
56-59_Messen 29.09.2014 9:58 Uhr Seite 3

the wrong end may lead to cutting long-

©Deutsche Messe AG
term profitability.
But whoever invests sustainably in par-
taking of tradeshows will also experience a
disproportional degree of success, especially
at German tradeshows. Many exhibiting
companies have understood this principle
well and they have mostly managed to keep
their tradeshow budget stable even in times
of stark media competition and high cost
pressure. The reason is that the visitor po-
tential at German tradeshows tends to be of
higher quality: about 60% of the industry
experts at the German tradeshows are deci-
sion makers, about one-third of the same
group of industrial experts come from other
countries, and the number of relatively
young deciders who visit the tradeshows is
remarkably high. About 90% of the deciders
of up to 29 years representing German com-
panies and agencies at least occasionally
visit tradeshows, 70% minimally once every
year. These figures were gleaned from the
2013 audience analysis of the decision mak- View of the trade fair stand of the Federal ministry of economics at the Domotex asia Chinafloor 2013 in
ers in the economic sectors and at govern- Shanghai, the second largest flooring trade exhibition worldwide after the Domotex Hanover.
mental agencies. The reception of the
tradeshows dedicated to instruments among
©Messe München GmbH/bC India

younger generations has been positive until

now, at least in the B-to-B sector. At the
same time, foreign exhibitors intensely ben-
efit from German tradeshows. Visitor num-
bers equalling 100,000 per year, from almost
200 countries, indicate how highly esteemed
German tradeshows are all over the world.

Moderate Growth in Tradeshow Figures

in the Last Year
The 139 national and international
tradeshows hosted in Germany in 2013 reg-
istered 0.7% more exhibitors despite the
slight economic downturn, while the number
of foreign exhibitors had, in fact, increased
by 3.2%. This confirms the longstanding
trend of a strong interest of visitors world-
wide in German tradeshows and in the Ger-
man market. German tradeshows have also
fared better compared to most others in Eu-
rope against the backdrop of the currency The bC India - A BAUMA CONEXPO SHOW, in February 2013 in Mumbai attracted a total of 710 companies from
33 countries and more than 28,000 trade visitors.
and economic crisis, and just that factor has
expanded the gap between German and
some other competitors. creased by 1%. The visitor numbers also un- nomic growth. Few exhibitions, for instance,
The booth area at tradeshows grew pro- expectedly increased by 0.5% after a slight those showcasing construction and agricul-
portional to the visitor numbers and in- decrease in 2012 and a rather sluggish eco- tural equipment, have almost entirely car-
ried the burden of this growth, whereas the
performance of a large cross-section of the
©Die Hoffotografen

tradeshows has registered stable results

“Whoever invests sustainably in partaking when compared to the previous year.
of tradeshows will also experience a It is, however, remarkable, that over 30%
of the industrial experts visiting these
disproportional degree of success, especially
tradeshows are from abroad. Tradeshows in
at German tradeshows.” Germany showcasing Made in Germany
products also enjoy a high degree of attrac-
tiveness for exhibitors and visitors all over
the world. For they represent not just inter-
nationality, but, rather, also high quality of
Dr Peter Neven, Managing Director of the Association the event organization, long-term coopera-
of the German Exhibition and Trade Fair Industry (AUMA) tion with market partners, a high level of

57
56-59_Messen 29.09.2014 9:58 Uhr Seite 4

service and technology as well as an excel- tradeshow organizers now organize their attractive offering, mostly targeting visitors
lent cost/benefit ratio. They also offer an ex- own tradeshows in over 30 countries. They from the respective countries of one large
cellent platform for Made in Germany prod- are often based on tradeshow plans that region. In general, currently, there are about
ucts – a cachet to be exploited by local were successfully implemented in Germany. 300 tradeshows annually that are organized
providers, but also intended to cover foreign The high quality of their organizational by German hosts mostly through their for-
demand that has the opportunity to review skills and their technical framework condi- eign subsidiaries.
the entire range of premium German prod- tions have set a high bar in many countries
ucts of one economic sector through a single and won them significant market shares. Made in Germany Products at Tradeshows
visit. These tradeshows often have a core German Worldwide
Made in Germany tradeshows have ac- exhibitor, but they are open to exhibitors all About 250 tradeshows abroad feature
quired international cachet. German over the world and thereby provide a broad, booths showcasing "Made in Germany”

German Trade Fairs 2013

Sharp Rise in Number of Exhibitors crease of 8%. More than twice as many ex- therefore, customers appreciated German trade
from European Non-EU Countries hibitors came from Saudi Arabia. fairs, because of their quality and international
The number of foreign exhibitors at German The number of exhibitors at German trade range of offerings.
trade fairs significantly increased again in fairs from other European countries increased A total of 1.7 million visitors from the Euro-
2013. This is the first time in years that non- by around 4%, while there were around 3% pean Union attended German trade fairs, while
EU European countries rather than Asian coun- more from EU member states. 430,000 visitors came from other European
tries have been the drivers of growth. These The number of Italian exhibitors increased countries. This means that 22% of interna-
were the findings of the latest study by AUMA, by 4 % to over 12,000. This meant that it re- tional visitors travelled to Germany from coun-
the Association of the German Trade Fair In- gained first place after a year's break, which tries outside Europe. The most important re-
dustry. In total, nearly 95,000 foreign ex- was mainly necessitated by the exhibition gion was South-East-Central-Asia with
hibitors participated in the 139 international schedule. The PRC was able to take first place 225,000 visitors; 90,000 came from the Middle
trade fairs in Germany, 3.2% more than the as the largest exhibitor country in 2012 for the East and the same number from North Ameri-
last time these events took place. Foreign par- first time. A high rate of growth was seen in ca. 80,000 Latin American visitors and 65,000
EU member states in the east and south of African visitors travelled to Germany to attend
Central Europe, such as Poland (+15%), Hun- the trade fairs. Australia/Oceania brought up
gary (+10%) and Slovenia (+20%). the rear with a still impressive 25,000 visitors
The number of exhibitors from non-EU Euro- attending.
pean countries increased by 7%, which was In 2013, the top countries for visitors were
the highest growth of all regions examined. the Netherlands (230,000 visitors), Austria
German trade fairs saw 12% more exhibitors (210,000) and Italy (190,000). These were fol-
from Turkey and 13% more from Russia, for lowed by Switzerland and France (150,000
example. each), United Kingdom (130,000) and Belgium
Meanwhile the number from North America (120,000). The USA (65,000), the People's Re-
saw a slight decline of 2%. This includes both public of China (60,000) and In-dia (40,000)
the USA and Canada. Total exhibitor numbers led the countries outside Europe.
from Latin American countries rose slightly, al- It should also be noted that ascertain num-
though Brazil, the region's largest exhibitor, ber of visitors from neighbouring countries at-
saw a decrease. tend German trade fairs for personal reasons,
With 12,320 participants, Italy was the while nearly all overseas visitors attend for
ticipants accounted for 57% of the total par- country with the most exhibitors at interna- professional reasons.
ticipation. tional trade fairs in Germany, followed by the The results for the individual countries are
In contrast to previous years, the number of PRC (10,919), France (5,518), the USA (5,041), partly based on estimates, as numbers of visi-
participants from Asian countries grew by a Great Britain (5,036) and the Netherlands tors from each country are not ascertained at
mere 1%. The number of exhibitors from the (4,956). The list continues with Spain (4,252 all trade fairs.
People's Republic of China (PRC) "only" in- exhibitors), Austria (3,659), Switzerland
creased by 3.5%, whereas in the past there has (3,133), Turkey (2,795), India (2,767) and Tai-
often been an almost double-digit increase in wan (2,696).
the number of exhibitors from this country.
Nearly 2% fewer companies came from India, More Visitors at Less Trade Fairs
which is the second largest Asian exhibitor, The number of international visitors to trade
while 4% fewer came from Taiwan and 5% fairs in Germany increased despite a relatively
fewer came from Hong Kong. Participation was small fair programme in 2013. 2.7 million visi-
also lower from other south-eastern Asian tors attended 139 international and national
countries, such as Pakistan, Thailand and trade fairs to get information and do business.
Malaysia. This is slightly more than in 2012, when 2.65
However, the number of exhibitors from the million international visitors attended 160
Middle East, despite being at a relatively low trade fairs.
level, showed fairly strong growth of 6%. The A number of investment and consumer
United Arab Emirates, which with 400 ex- goods fairs reported significantly greater inter-
hibitors represented around a third of partici- national interest than in the past. In a rather
pants from the region, demonstrated an in- uncertain international economic climate,

58
56-59_Messen 29.09.2014 9:58 Uhr Seite 5

Succeed
with us
©Messe Düsseldorf/ctillmann

all over the world

Summary 2014/2015 »
BRAZIL
HOSPITALAR 2015
22. International Fair for Products, Equipment,
Services and Technology for Hospitals, Laboratories,
Pharmacies, Health Clinics and Medical Offices
Sao Paulo, 19 – 22 May 2015
TUBOTECH 2015
8th International Trade Fair for Tubes and Pipes,
Valves, Pumps, Fittings and Components
Sao Paulo, 6 – 8 October 2015
wire South America 2015
International Wire and Cable Fair
Sao Paulo, 6 – 8 October 2015

CHINA
CHINA-PHARM 2014
The 19th China International Pharmaceutical
The METAV 2014 in Düsseldorf also proved itself an important platform for the met- Industry Exhibition
al machining market. In addition to the numerous exhibited novelties, an attractive Shenzhen, 28 – 31 October 2014
supporting programme with innovative topics and presentations also attracted the
ProWine CHINA 2014
attention of domestic and foreign trade fair visitors. The World‘s Leading International Trade Fair
for Wines and Spirits comes to SHANGHAI, CHINA
Shanghai, 12 – 14 November 2014
products, in particular, collectively under the banner of the German All in Print 2014
Federal Ministry of Economy. In total, about 7,000 German compa- The 5th China International Exhibition
for All Printing Technology & Equipment
nies participate every year in these German pavilions. To visitors of Shanghai, 14 – 17 November 2014
tradeshows, from Brazil to Japan, Made in Germany symbolizes the
following: You are sure of finding premium quality here with an opti- INDIA
mal cost-benefit ratio. Especially small and medium companies make INDIA ESSEN WELDING & CUTTING 2014
6th International Trade Fair Joining Cutting Surfacing
use of this platform. Companies that avail of such tradeshow opportu- Mumbai, 28 – 30 October 2014
nities are able to export extensively despite their small size, and for Metallurgy India 2014
that reason represent reliable partners for customers all over the The 5th International Exhibition + Conference
world. on Metallurgical Technology, Processes,
Material Handling and Services
Made in Germany is in many ways also a hallmark of quality in the Mumbai, 28 – 30 October 2014
tradeshow economy: it points to German products at tradeshows, held Tube India 2014
in Germany and abroad, and represents first-class tradeshow quality The 6th All Indian Exhibition and Conference
for the Tube and Pipe Industries
on the convention premises in Germany as well as in many other Mumbai, 28 – 30 October 2014
countries where German organizers are in demand as hosts. WIRE AND CABLE INDIA 2014
■ www.auma.de 5th International Exhibition & Conference
for the Wire & Cable Industry
Mumbai, 28 – 30 October 2014
©Messe Düsseldorf/Tillmann & Partner

RUSSIA
MEDIZ 2014
International Medical Fair & Congress –
Products, Equipment, Services & Technologies
for Hospitals, Policlinics, Laboratories,
Health Clinics, Medical Offices and Wellness
St. Petersburg, 15 – 17 October 2014
ZDRAVOOCHRANENIJE 2014
24th International Trade Fair for Health Care,
Medical Engineering Healthy Lifestyle 2014
Moscow, 8 – 12 December 2014
KONSUMEXPO 2015
30th International Exhibition Consumer Goods:
Wear, Domestic Appliances, Cosmetics, Furniture,
Recreational Articles etc.
Moscow, 19 – 22 January 2015
interplastica 2015
18th International Trade Fair Plastics and Rubber
Moscow, 27 – 30 January 2015
UPAKOVKA /UPAK ITALIA 2015
23. International Trade Fair for Processing,
Packaging and Printing
Moscow, 27 – 30 January 2015

We are there where you need us

– all over the world.
www.messe-duesseldorf.de

The Düsseldorf trade fair is known for its strong international flavour, both in terms
of exhibitors and visitors.
Messe Düsseldorf GmbH
P.O. Box 10 10 06 _ 40001 Düsseldorf _ Germany
Tel. +49(0)211/45 60-01 _ Fax +49(0)211/45 60-77 40

www.messe-duesseldorf.de
60-61_Tourismus 29.09.2014 10:11 Uhr Seite 2

■ Destination Germany

Tourism Sector Continues to Grow

©Deutsche Zentrale für Tourismus (DZT)

Even as a travel destination, Germany is set-
ting records: In the first six months of 2014,
the German tourism industry recorded 32.8
million overnight stays by foreign guests
in accommodation with ten or more beds –
a figure never seen before in such a space of
time. This equates to growth of six per cent.
In addition to the primary home countries
of the tourists, such as the Netherlands,
Switzerland, Austria and Belgium, the figures
were particularly boosted by travellers from
Asia. In particular, overnight stays by guests
from China, the Gulf Arab states, South
Korea and India were well above last year's
figures.

he tourism figures from last year saw

T Germany on the road to success for the
fourth time in a row. In 2013, overnight
stays by international tourists exceeded the
70 million mark for the first time, with a to-
tal of 71.9 million. "The Destination Ger-
many brand is seeing a global rise in de-
mand and is in excellent shape," explains
Petra Hedorfer, CEO of the German National
Tourist Board (GNTB) when unveiling the
figures in Berlin in March.
Germany also held on to its title as one of
the most popular destinations for Europeans
in 2013. Representing around three quarters
of Germany's inbound tourism, Europe is
still the main source of its tourists. Dynamic
growth in incoming tourists to Germany was
also created by source markets in Asia (11
percent market share), with the largest in-
crease in overnight stays by travellers com-
ing from the Arab Gulf states (up 20.2 per-
cent) and China (up 11 percent). The GNTB
expects demand for Destination Germany to
remain high in 2014. Because of the 25th year of the fall of the Berlin
Still topping the list of the most popular Wall, the German capital stood especially in focus.
destinations for foreign tourists in Germany
are Neuschwanstein Castle, Europa Park in
Rust and Cologne Cathedral. Events like Ok- steadily increased and improved over the and an internationally competitive medium-
toberfest in Munich, the Nuremberg Christ- past 25 years since reunification, both in sized business sector in eastern Germany.
mas Market, the Dresden Christmas Market former East and in West Germany. As a re- Huge potential and major opportunities exist
and the Frankfurt Christmas Market are also sult, Destination Germany is now emerging in the rural regions there. It is therefore im-
very popular. as a tourist destination offering an overall portant to further strengthen the tourism in-
The biggest attraction for Destination Ger- high standard to its guests. The Parliamen- frastructure."
many this year is proving to be the 25th an- tary State Secretary at the Federal Ministry
niversary of the Berlin Wall and German re- for Economic Affairs and Energy (BMWi) Sought-after Sustainable Tourism
unification. The fall of the Berlin Wall and and Federal Government Commissioner for The topic of sustainability has also boosted
the reunification of Germany are among the the New Federal States and for SMEs and tourism to Germany. The interest in environ-
most important events of recent German Tourism Iris Gleicke explains, "The harmoni- mentally and socially responsible tourism is
history and have boosted tourism to the sation is clearly visible in the modernised growing around the world. According to a
country in a way never seen before. Trans- and – in many places – carefully restored survey by IPK International, sustainability
port and tourism infrastructure has been city centres, the improved transport routes has become one of the ten criteria among in-

60
60-61_Tourismus 29.09.2014 10:11 Uhr Seite 3

©Deutsche Zentrale für Tourismus (DZT), Rainer Kiedrowski

ternational guests when booking their holi-
days. As a sustainable destination, Destina-
tion Germany offers the best possible condi-
tions for a sustainable holiday: Alongside
high-calibre outdoor experiences, there are
15 national parks, 15 biosphere reserves, 104
nature parks and 38 UNESCO World Heritage
sites, not to mention a wide range of tourism
service providers committed to sustainable
development. That is evident in the regional
and seasonal produce on hotel and restau-
rant menus, in the use of renewable energies
and in the convenient and environmentally-
friendly public transport network available
to tourists getting around in Germany. Ger-
man cities too have made great strides to-
wards sustainability: The German Green City
Index awarded a sustainability rating above
the European average to ten out of the
twelve German cities that were audited.
Transport, from local train bus and tram net-
works to cycle paths, scored particularly
The Oktoberfest celebrations in Munich rank high on the list of the most popular places and events in Germany.
highly. The focus of the sustainability strate-
gy of the German National Tourist Board is
the campaign "Tourist regions in Germany –
Holidays in rural areas". This links fascinat- customs". The three pillars "Culinary Ger- ditions and customs" to promote tourism to
ing natural landscapes with attractive many", "Continuing tradition" and "Arts and rural areas, thereby strengthening Ger-
tourism infrastructure that has arisen as part crafts" present a positive and modern image many's position as a travel destination for
of sustainable tourism development, with, of Destination Germany inextricable linked the long term."
for example, the theme "UNESCO World Her- with continuing, authentic traditions and The campaign is aimed at inspiring for-
itage – Sustainable cultural and nature their firm place in today's society. Petra He- eign visitors to enjoy the huge variety of lo-
tourism" in the spotlight this year. dorfer, Chief Executive Officer of the GNTB cal specialties, experience traditional festi-
Last but not least, Destination Germany is explains: "Today, visitors to our rural re- vals and customs in German regions and
also very popular as a shopping destination gions already account for 22 per cent of for- cities, such as the Munich Oktoberfest and
for tourists with a desire to hit the shops eign visitors to Germany. By capitalising on the Cologne Carnival, enjoy cultural events
running. With a share of 12.2 per cent in Eu- the current trend towards originality and and celebrations, and discover art, music
rope-wide tax free sales, Germany claimed authenticity, we are using the theme of "tra- and handicrafts.
fourth place of the most popular shopping
©Schwarzwald Tourismus GmbH

destinations after France, Italy and the UK.

With average shopping expenditure of 575
euros per purchase, guests from China
proved to be the highest-spending tourists in
Destination Germany in the first quarter of
2014, followed by tourists from Thailand
(459 euros), the USA (356 euros), the United
Arab Emirates (326 euros) and Russia (323
euros).
The ranking of the most coveted products
has however barely changed compared to the
previous year, with almost half of all sales in
tax-free purchases made in the fashion sec-
tor. The average customer invested around
300 euros in clothing and accessories, while
almost a quarter of sales were for watches
and jewellery – with the most valuable pur-
chases being made here at an average of al-
most 1,700 euros per purchase.

Modern Image and Authentic Traditions

In the coming year, Destination Germany
will be focused on the theme "Tradition and Germany offers the best possible conditions for sustainable holidays. The photo shows hikers in the Black Forest.

61
62-64_Adressen 24.09.2014 12:15 Uhr Seite 2

GERMAN EMBASSIES

AFRICA Somalia
See Embassy Republic of Kenya
Paraguay
Avda. Venezuela 241, Asunción

Algeria South Africa Peru

180, Blackwood Street, Arcadia, Pretoria 0083 Av. Dionisio Derteano 144, Edifico Alto Caral, Pisos 7y8,
165, chemin Sfindja (ex Laperlier), Algier
Sudan San Isidvo, Lima 27
Angola
Avenida 4 de Fevreiro, 120, Luanda Riverside Apartment C7, Plot 12/13, Bahri, Surinam
Helat Hamad Kafouri Estate, Khartoum See Embassy Port-of-Spain, Trinidad
Benin
1438, Avenue Jean Paul II, Cotonou Tanzania Trinidad and Tobago
Umoja House, Mirambo Street/Garden Av., 2nd Floor, 19 St. Clair Avenue, St. Clair
Botswana Daressalam
Professional House, United States of America
Segoditshane Way, Broadhurst, Gaborone Togo 4645 Reservoir Road NW,
Boulevard de la République, Lomé Washington, DC 200007
Burkina Faso
14 Rue Kafando Romvald, La Rotonde, Ouagadougou Tunisia Uruguay
Impasse du Lac Windermere, Les Berges du Lac, Tunis La Cumparsita 1435, Plaza Alemania,
Burundi 11200 Montevideo
22, Avenue du 18. Septembre, Bujumbura Uganda
Cameroon 15, Philip Road, Kololo, Kampala Venezuela
Zimbabwe Avenida Eugenio Mendoza y Avenida José Angel Lamas, Edif.
Novelle Route Bastos, Bastos-Usine, Jaunde
30, Ceres Road, Avondale, Harare La Castellana, 10. Stock, La Castellana, Caracas
Central Africa
See Embassy Jaunde (Cameroon)
Chad
Avenue Félix Eboué, N´Djamena AMERICA/CARIBBEAN ASIA/NEAR EAST
Congo Afghanistan
s/c ICO WOOD, Avenue Denis Loemba, Pointe-Noire Argentina
Calle Villanueva 1055, C 1426 BMC Buenos Aires Wazir Akbar Khan, Mena 6, Kabul
Congo (Democratic Republic) Bahrain
82, Avenue Roi-Baudouin, Kinshasa-Gombe Bahamas
Sandyport Office Center, Lagoon Court Building Suite Salmaniya Av., Block 327, Road No 322, Building 39,
Egypt 115, Nassau Manama
2, Sharia Berlin, Sharia Hassan Sabri, Cairo-Zamalek Bangladesh
Barbados
Eritrea See Embassy Port-of-Spain, Trinidad
Gulshan Avenue 178, Dhaka 1212
Warsay Street, Saba Development Building, Asmara Brunei
Bolivia Unit 2.01, Block A, 2nd Floor, Complex
Ethiopia Avenida Arce 2395, La Paz
Yeka Kifle Ketema, Woreda 03, Addis Abeba Yayasan Sultan Haji Hassanal Bolkiah, Jalan Pretty,
Brazil Bandar Seri Begawan BS 8711
Gabon SES, Avenida das Nacões, Lote 25, Quadra 807,
Boulevard de l’lndependance, China
70415 – 900 Brasilia DF 17, Dong Zih Men Wai Da Jie, Chaoyang District, Beijing
Immeuble les Frangipaniers, Libreville
Canada 100600
Gambia 1, Waverly-Street, Ottawa, Ontario K2P 0T8
See Embassy Dakar (Senegal) India
Chile No. 6/50G, Shanti Path, Chanakyapuri, New Delhi 110001
Ghana Las Hualtatas 5677, Vitacura, Santiago de Chile
No. 6, Ridge Road, North Ridge, Accra Indonesia
Columbia Jalan M. H. Thamrin Nr. 1, Jakarta 10310
Guinea Calle 110 No 9-25, piso 11, Torre Empresarial, Iran
B.P. 540, Conakry Edificio Pacific P.H., Bogota Ferdowsi Ave., No. 320-324, Teheran
Kenya Costa Rica Iraq
Ludwig Krapf House, Riverside Drive 113, Nairobi Edificio „Torre La Sabana“, 8°piso, PO Box 2036, Mansour, Baghdad
Lesotho 300 mts oeste del ICE, Sabana Norte, San José
Israel
See Embassy Pretoria (South Africa)
Cuba 3, Daniel Frisch Street, 19. Stock, 64731 Tel Aviv
Liberia Calle 13. No. 652, Esquina á B, Vedado, Japan
Tubman Boulevard, Monrovia La Habana 4-5-10, Minami-Azabu, Minato-ku, Tokyo 106-0047
Libya Dominican Republic Jordan
Palm City, Jansour, Tripolis Edificio Torre Piantini Piso 16, Calle Gustavo Mejia Ricart, Benghasi Street 25, Jabal Amman
Madagascar esq. Ave. Abraham Lincoln, Santo Domingo
Korea (Republic)
101, Rue de Pasteur Rabeony Hans Ecuador 32 Jangmun-ro, Yongsan-gu, Seoul 140-816
(Ambodirotra), Antananarivo 101 Edificio „Citiplaza”, piso 14, Casilla 17-17-536, Quito Kuwait
Malawi El Salvador Abdullah Al-Salem, Area 1, Av. 14, Branch of Nusf,
Convention Drive (Capital City), Lilongwe 77a, Av. Norte, esqu. 7a Calle Poniente 3972, Al-Yousef Street, Villa 13, Kuweit
Mali Colonia Escalón, San Salvador Laos
Badalabougou Est, Rue 14, Porte 334, Rue Sokpalouang 26 (Sisattanek), Vientiane
Grenada
Bamako Lebanon
See Embassy Port-of-Spain, Trinidad
Morocco Maghzal Building near Jesus a. Mary High School, Rabieh
7, Zankat Madnine, Rabat
Guatemala
Avenida La Reforma 9–55, Zona 10, Edificio Reforma 10, Malaysia
Mauritanie Nivel 10, Ciudad de Guatemala 26th Floor, Menara Tan & Tan, 207 Jalan Tun Razak,
Boile Postale 372, Nouakchott 50400 Kuala Lumpur
Guyana
Mauritius See Embassy Port-of-Spain, Trinidad
Maldives
See Embassy Antananarvia (Madagascar) 38, Orchid Magu, 20213 Malé 20-02
Haiti Mongolia
Moçambic 2, Impasse Claudinette, Bois Moquette, Pétion-Ville,
Rua Damião de Góis 506, Maputo Baga Toiruu-2, Straße der Vereinten Nationen, Ulan-Bator 14201
Port-au-Prince
Namibia Myanmar
Honduras 9 Bogyoke Aung San Museum Road, Bahan Township,
Sanlam Centre, 6th Floor, Independence Ave., Windhoek
Avenida República Dominicana 925, Rangoon (Yangon) 11201
Niger Callejon Siria, Col. Lomas de Guijarro, Tegucigalpa M.D.C.
Nepal
Avenue du General de Gaulle, Niamey
Jamaica P.O. Box 226, Kathmandu
Nigeria 10 Waterloo Road, Kingston 10 Oman
15, Walter Carrington Crescent, Victoria Island, Lagos
Mexico Near Al-Nahda Hospital, Ruwi, Maskat
Rwanda Horacio 1506, Col. Los Morales Sección Alameda, Pakistan
5, KN 27 St. Kiyovu, Kigali Deleg. Miguel Hidalgo, 11530 Mexico D.F. Ramna 5, Diplomatic Enclave, Islamabad
Sambia Nicaragua Philippines
United Nations Avenue, Stand No. 5209, Lusaka Carretera a Masaja km 5, del Colegio Teresiano 1 c. 25/F Tower II, RCBC Plaza, 6819 Ayala Ave.
Senegal al Sur, 1 c abajo Calle Erasmus de Rotterdam, Managua 1200 Makati City, Metro Manila
20, Avenue Pasteur, Angle Rue Mermoz, Dakar Panama Qatar
Sierra Leone Calle 53 E, Urbanizacion Marbella, No. 12 Al Jazira Al-Arabiya Street, Fareej Kholaib Area,
3, Middle Hill Station, Freetown Edificio World Trade Center No. 20, Panama Doha

62
62-64_Adressen 24.09.2014 12:15 Uhr Seite 3

Saudi Arabia Bosnia and Herzegovina Malta

Diplomatic Quarter, Riyadh Ul. Skenderija 3, 71000 Sarajevo IL-PIAZZETTA, Tower Road, Sliema/SLM 16
Singapore Bulgaria Monaco
50 Raffles Place, 12-00 Singapore Land Tower, Ulica Frederic-Joliot Curie 25, 1113 Sofia “L’Ermanno Palace“, Bloc A, 8éme étage, 27 Bd. Albert Ier,
Singapore 048623 Croatia MC 98000 Monaco
Sri Lanka Ulica Grada Vukovara 64, 10000 Zagreb Netherlands
40, Alfred House Avenue, Colombo 3 Cyprus Groot Hertoginnelaan 18-20, NL–2517 EG Den Haag
Syria 10 Nikitares Str., 1080 Nicosia Norway
Abdulmunem Al-Riad Street, Corner Ebla Street, Malki, Czech Republic Oscarsgate 45, 0244 Oslo
Damaskus Vlasská 19, Malá Strana, 11801 Praha 1 Poland
Thailand Denmark ul. Jazdow 12, 00-467 Warszawa
9, South Sathorn Road, Bangkok 10120 Stockholmsgade 57, 2100 Kopenhagen Ø Portugal
United Arab States Estonia Campo dos Mártires da Pátria, 38, 1169-043 Lisboa
The Towers at the Trade Center, West Tower, 14th Floor, Toom-Kuninga 11, 15048 Tallinn Romania
Abu Dhabi Mall Strada Av. Cpt. Gheorghe Demetriade 6-8, 011849 Bucaresti
Finland
Vietnam Krogiuksentie 4b, 00340 Helsinki Russia
29, Tran Phu, Hanoi Mosfilmowskaja 56, 119285 Moskau
France
Yemen 13/15, Avenue Franklin D. Roosevelt, F-75008 Paris Serbia
Near Hadda Road/Outer Ring Road, Sanaa Neznanog Junaka 1a, 11040 Belgrad
Georgia
c/o Sheraton Metechi Palace Hotel, Telawi Str. 20, Slovakia
0103 Tblissi (Tiflis), Georgien Hviezdoslavovo Nam. 10, 81303 Bratislava
AUSTRALIA/OCEANIA Greece
Karaoli & Dimitriou 3, 10675 Athen-Kolonaki
Slovenia
Presernova 27, 1000 Ljubljana
Australia Great Britain Spain
119 Empire Circuit, Yarralumla, ACT 2600 23, Belgrave Square, London, SW 1 X 8 PZ Calle de Fortuny, 8, 28010 Madrid
New Zealand Hungary Sweden
90-92 Hobson Street, Thorndon, 6011 Wellington Uri utca 64-66, 1014 Budapest 1 Skarpögatan 9, 11527 Stockholm
Iceland Switzerland
Laufásvegur 31, 101 Reykjavik Willadingweg 83, 3006 Bem

EUROPE Ireland
31 Trimleston Av., Booterstown, Blackrock/Co., Dublin
Turkey
114 Atatürk Bulvari, 06540 Kavaklidere-Ankara
Armenia Italy Ukraine
Charents 29, 375025 Eriwan Via San Martino della Battaglia 4, 00185 Roma Wul. Bohdana Chmelnyzkoho 25, 01901 Kiew
Austria Kazakhstan Vatican
Gavermanngasse 2–4, 1030 Wien Ul. Iwanilowa 2, 050059 Almaty Via di Villa Sacchetti 4–6, I–00197 Roma
Azerbaijan Latvia
ISR Plaza, 69 Nizami Str., AZ 1005 Baku Raina Bulv. 13, 1050 Riga
Belarus Lithuania
Uliza Sacharowa 26, Minsk 220034 Z. Sierakausko Gatve 24, 03105 Vilnius
Belgium Luxembourg
8–14, Rue Jacques de Lalaing, 1040 Bruxelles 20-22 Avenue Emile Reuter, 2420 Luxembourg

GERMAN CHAMBERS OF COMMERCE

Argentina Canada Denmark

Cámara de Industria y Comercio Argentino-Alemana, Canadian German Chamber of Industry and Commerce Inc. Det Tysk-Danske Handelskammer, Kongens Nytorv 26,
Av. Corrientes 327, C 1043 AAD Buenos Aires 480 University Ave., Suite 1500, Toronto, 3. Stock, DK-1050 Kopenhagen K
www.ahkargentinia.com ON M5G, 1 V2 www.handelskammer.dk
www.germanchamber.ca
Australia Ecuador
410 Saint Nicolas, Bureau 200, Montreal
German Australian Chamber of Industry and Cámara de Industrias y Comercio
PQ H2Y 2P5
Commerce, Level 6, 8 Spring Street, Ecuatoriano-Alemana, Casilla 17-16-083, Quito
www.germanchamber.ca
Sydney NSW 2000 www.ahkecuador.org
www.germany.org.au Central America/Caribic Egypt
Level 1, 480 Punt Road, South Yarra Cámara de Comercio e Industria Alemana Regional para
German-Arab Chamber of Industry and Commerce
VIC 3141, www.germany.org.au Centroamérica ya el Caribe, Section 2969, P.O.Box 02-
P.O.Box 385, 11511 Ataba, Cairo
5339, Miami, FL 33102-5339, USA
Austria www.ahkmena.com
http://zentralamerika_karibik.ahk.de
Deutsche Handelskammer in Österreich
Schwarzenbergplatz, 5/Top 3/1,1030 Wien, Chile Estonia
Deutsch-Baltische Handelskammer in Estland, Lettland,
www.dhk.at Cámara Chileno-Alemana, P.O. Box Casilla 19, Correo 35,
Litauen, Suurtüki 4b, 10133 Tallinn
Santiago de Chile
Belgium/Luxembourg www.ahk-balt.org
www.chamchal.cl
Chambre de Commerce Belgo-Luxembourgeoise-
Allemande asbl, Manhattan Office Tower, China Finland
Deutsch-Finnische Handelskammer,
Bolwerklaan 21 (Av. du Boulevard), 1210 Bruxelles German Industry and Commerce Beijing
Postfach 83, 00101 Helsinki
www.debelux.org Landmark Tower 2, Unit 0811, 8 North Dongsanhuan Road,
www.dfhk.fi
Chaoyang Dist., 100004 Beijing
Bolivia
Cámara de Comercio e Industria Boliviano-Aleman,
http://china.ahk.de France
Calle 15 de Calacoto 7791, Torre Ketal of. 311 Delegation Of German Industry and Commerce in Shanghai, La Chambre Franco-Allemande de Commerce et
Casilla 2722, La Paz, www.ahkbol.com 25F China Fortune Tower, 1568 Century Avenue, d’lndustrie, 18, Rue Balard, F–75015 Paris
200122 Shanghai, http://china.ahk.de http://frankreich.ahk.de
Bosnia/Herzegovina
Delegation der Deutschen Wirtschaft (Predstavnistvo Colombia Greece
njemacke privrede), Fra Andela Zvizdovica 1/B3, 71000 Sarajevo Cámara de Industria y Comercio Colombo-Alemana, Deutsch-Griechische Industrie- und Handelskammer
www.bosnien.ahk.de Carrera 13 No. 93-40, Piso 4, Bogotá Dorileou 10-12, 11521 Athen
www.ahk-colombia.com www.german-chamber.gr
Brazil Voulgari Str. 50/V, 54249 Thessaloniki
Câmara de Comércio e Indústria Brasil-Alemanha, Croatia
Rua Verbo Divino 1488, 04719-904 São Paulo-SP Njemacko-hrvatska, industrijska i trgovinska Komora, Great Britain
www.ahkbrasil.com Strojarska cesta 22/11, 10000 Zagreb, Kroatien German-British Chamber of Industry and Commerce
Avenida Graca Aranha 1, 20030-002 Rio de Janeiro RJ http://kroatien.ahk.de Mecklenburg House, 16 Buckingham Gate, London SW
www.ahk.com.br 1E 6LB
Czech Republic www.ahk-london.co.uk
Bulgaria Česko-nêmecká obchodní a prumyslová komora,
Deutsch-Bulgarische Industrie- u. Handelskammer, Václavské námesti 40, 11000 Praha 1 Hong Kong
Frederic-Joliot-Curie Str. 25A, 1113 Sofia http://tschechien.ahk.de German Chamber of Commerce, Hong Kong,
http://bulgarien.ahk.de 3601 Tower One, Lippo Centre, 89 Queensway
http://china.ahk.de

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GERMAN CHAMBERS OF COMMERCE

Hungary
Deutsch-Ungarische Industrie- und Handelskammer Paraguay Ukraine
Lövõház u. 30, 1024 Budapest Cámara de Comercio e Industria Paraguayo-Alemana, Delegation der Deutschen Wirtschaft, ul. Puschkinska, 34,
www.duihk.hu + www.ungarn.ahk.de Av. Republica Argentina 1616 casi Alfredo Seiferheld, 01004 Kiev
Iceland PY 1887, Asunción www.ukraine.ahk.de
Repräsentanz der Deutschen Wirtschaft in Island, www.ahkparaguay.com
United Arab Emirates
Kringlan 7, 103 Reykjavik Peru The German Industry and Commerce, P.O.Box 7480,
www.ahk.is Cámara de Comercio e Industria, Peruano-Alemana, Dubai
India Casilla 27-0069, Lima 27 – San Isidro www.ahkuae.com
Indo-German Chamber of Commerce www.camara-alemana.org.pe
United States of America
Maker Tower E, 1st Floor, Cuffe Parade, Mumbai 400 005 Philippines German American Chamber of Commerce Inc.
www.indo-german.com European Chamber of Commerce of the Philippines, 75 Broad Street, 21F, New York, NY 10004-2489
Indonesia 8/F Döhle Haus Manila, 30-38 Sen. Gil Puyat Avenue, www.gaccny.com, www.ahk-usa.com
P.O. Box 3151, Jakarta 10031 Barangay San Isidro, Makati City 1234, Philippines
http://indonesien.ahk.de www.gpcci.org German American Chamber of Commerce of the Midwest,
Poland Inc., 321 North Clark Street, Suite 1425, Chicago,
Iran IL 60654-4714
Polsko-Niemiecka Izba Przemyslowo-Handlowa,
German-Iranian Chamber of Industry and Commerce www.gaccom.org, www.ahk-usa.com
ul. Miodowa 14, 00–246 Warszawa
P.O.Box 15875-6118, Teheran
www.ahk.pl German American Chamber of Commerce of the Southern
http://iran.ahk.de
Portugal United States, Inc., 1170 Howell Mill Road, Suite 300,
Ireland Câmara de Comércio e Indústria Luso-Alemã, Atlanta, GA 303 18
German-Irish Chamber of Industry and Av. da Liberdade, 38-2°, 1269-039 Lisboa www.gaccsouth.com, www.ahk-usa.com
Commerce, 46 Fitzwilliam Square, Dublin 2 Av. Sidónia Pais, 379, 4100-468 Porto Representative of German Industry and Trade,
www.german-irish.ie www.ccila-portugal.com 1776 I Street, N.W., Suite 1000,
Israel Romania Washington D.C. 20006
Israeli-German Chamber Of Industry and Commerce, Deutsch-Rumänische Industrie- und Handelskammer, www.rgit-usa.com
P.O.Box 50150, IL-6150101 Tel Aviv Str. Clucerului 35, et. 2 sect. 1, 011363 Bucuresti Uruguay
www.israel.ahk.del www.ahkrumaenien.ro Cámara de Comercio Uruguayo-Alemana,
Italy Russian Federation Plaza Independencia 831, 11000 Montevideo
Camera di Commercio Italo-Germanica, Deutsch-russische Auslandshandelskammer www.ahkuruguay.com
Via Gustavo Fara 26, 20124 Milano 1. Kasatschi per. 7, 119017 Moskva
www.ahk-italien.it www.russland.ahk.de
Venezuela
Cámara de Comercio e Industria
Japan Saudi Arabia Venezolano-Alemana, Apartado 61236, Caracas-1060 A
Deutsche Industrie- und Handelskammer, Sanbancho Delegation der Deutschen Wirtschaft in Saudi-Arabien, www.cavenal.org
KS Building, 5F, 2-4 Sanbancho, Chiyoda-ku, Futuro Tower, 4th Floor, Ma’ather Street, P.O. Box 61695,
Tokyo 102-0075 Riyadh 11575 Vietnam
http://japan.ahk.de http://saudiarabien.ahk.de German Industry and Commerce Vietnam,
1303 Vietcombank Tower, 198 Tran Quang Khai Street,
Kazakhstan Singapore Hoan Kiem District, Hanoi, S.R. Vietnam
Delegation der Deutschen Wirtschaft für Zentralasien, Singaporean-German Chamber of Industry and http://vietnam.ahk.de
Kurmangasy Str. 84 A, 050022 Almaty Commerce, 25 International Business Park,
www.zentralasien.ahk.de 03-105 German Centre, Singapore 609916
Korea www.sgc.org.sg
Update: September 2014
Korean-German Chamber of Commerce and Industry, Slovak Republic
8th Floor, Hannam Plaza, 85 Dokseodang-ro, Deutsch-Slowakische Industrie- und Handelskammer
Yongsan-Gu, Seoul 140-884 Suché myto 1, SK-81103 Bratislava
www.kgcci.com www.dsihk.sk
Latvia Slovenia
Deutsch-Baltische Handelskammer in Estland, Lettland, Deutsch-Slowenische Industrie- und Handeskammer,
Litauen, Kronvalda Bulvaris 3–12, LV-1010 Riga Poljanski Nasip 6, SI-1000 Ljubljana
www.ahk-balt.org www.dihk.si
Lithuania South Africa
Deutsch-Baltische Handelskammer in Estland, Lettland, Southern African-German Chamber of Commerce and In-
Litauen, Vinco Kudirkos 6, LT-03105 Vilnius dustry, P.O.Box 87078, 2041 Houghton
www.ahk-balt.org www.germanchamber.co.za
Malaysia Spain
Malaysian-German Chamber of Commerce and Industry Cámara de Comercio Alemana para España,
P.O.B. 11683, 50754 Kuala Lumpur Avda. Pio XII, 26–28, E-28016 Madrid
http://malaysia.ahk.de www.ahk.es
Morocco Córsega 301-303, 08008 Barcelona
Chambre Allemande de Commerce et d´Industry au www.ahk.es
Maroc, Lot. El Manar, Villa 18 rue Ahmed Ben Taher El Sweden Production & Editors:
Menjira Quartier El Hank, 20160 Casablanca Tysk-Svenska Handelskammaren, Box 27104,
http://marokko.ahk.de Orschel Verlag GmbH,
10252 Stockholm
Macedonia www.handelskammer.se Verlag für wirtschaftliche Informationen
Repräsentanz der Deutschen Wirtschaft, Switzerland Malvenweg 4, 51061 Köln, Germany
Blvd. St Kliment Ohridski 30, 5. Etage, 1000 Skopje Handelskammer Deutschland-Schweiz, Responsible: Mathias Orschel, Dr. H.-P. Wagner
http://mazedonien.ahk.de Tödisstr. 60, 8002 Zürich
Mexico www.handelskammer-d-ch.ch Editorship: Frank Schöneck
Cámara Mexicano-Alemana de Comercio e Industria, A.C. Taiwan Layout: Michael Kemp
Apartado Postal 10-872, 11002 México, D.F. Int. Trade Building, 19 F-9, No. 333, Keelung Rd., Sec. 1,
http://mexiko.ahk.de Taipei 11012, Taiwan Advertising: Orschel Verlag GmbH,
Netherlands www.taiwan.ahk.de Malvenweg 4, 51061 Köln
Nederl.-Duitse Handelskamer, PB 80533, 2508 GM Den Haag Thailand Tel. +49 (0)221 963564-0
www.dnhk.org German-Thai Chamber of Commerce
New Zealand G.P.O.Box 1728, Bangkok 10501 Printed by: L. N. Schaffrath
Repräsentanz der Deutschen Wirtschaft, http://thailand.ahk.de Druck Medien GmbH & Co. KG, Geldern
P.O. Box 95, Auckland 1140 Tunisia
www.germantrade.co.nz Chambre Tuniso-Allemande de
Nigeria l’lndustrie et du Commerce, Facts and News –
Delegation of German Industry and Commerce, Immeuble „Le Dôme“, Rue du Lac Lemán,
Information about Germany on the Internet:
P.O.Box 51311, Falomo lkoyi, Lagos 1053 Les Berges du Lac
www.nigeria.ahk.de http://tunesien.ahk.de www.bundesregierung.de
Norway Turkey www.auswaertiges-amt.de
Norsk-Tysk Handelskammer, P.O.B. 603 Skøyen, 0214 Oslo Alman-Türk Ticaret ve Sanayi Odasi, www.destatis.de
www.handelskammer.no Yeniköy Cad. No. 88, 34457 Tarabya-Istanbul www.gtai.de
http://norwegen.ahk.de www.dtr-ihk.de

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