Delight dinner

Fine dinning at a reasonable price

 Summary
Delights dinners is a fine dinning restaurant with an extended menu including breakfast and lunch. We offer a variety of
meals with mouth watering beverages as well as sweet elegant desserts .
we have 2 chefs in our kitchen as well 2 assistants chefs who all have the required skills and qualification for the type of
food our restaurant serves. we have two mixologists who mix our drinks. we have our own signature meals and
cocktails.
we also cater for small intimate celebrations as well formal events. in cases of events our clients get to design their own
menus according to the dishes we serve in our restaurant.

Project name: NA C 1
 Business Model Canvas
This is a strategic management tool that provides a visual framework for developing and describing a business model .
breakdown of different aspects of our business from key partners to our customer segment as well as our fixed and
variable costs

Project name: NA C 2
Business Model Canvas
Key Partners Key Activity Value Proposition Get Keep Grow Customer Segment

- Suppliers [ meat , food and liquor] Step 1 Rent a building We have an extended menu , meals Get Segment name:
- ABSA [ business loan} Step 2 Get an internal designer for any time of the day. We offer - Work with influencial people Semi classy
luxury at a reasonable price
- chefs Step 3 Kitchen equipment - social media Company size:
Step 4 Get suppliers Keep 18 - 50
Step 5 Begin renovations We cater for birthday dinners and - Weekly specials
we have a private section for these Type of Segment:
Step 6 Hire stuff kinds of occasions. - musical nights
Business to Consumer (B2C)
Grow
- Discounts
Referrals
- provide good customer service

Key Resources Channel

- Stoves , ovens and kitchen - Direct channels

equipment - Online bookings
- Kitchen teams [chefs and their - Delivery
assistants]
- Restaurant stuff
- Local suppliers
- Liquor supplier

Cost Sustainability Revenue

Annual Fixed Costs Sustainability Development Goals 15: Life on Land Annual Unit Sold
300000 Sustainability Development Goals 2: Zero Hunger 2805

Annual Variable Costs Annual Revenue

445425 422600

Project name: NA C 3
Testing

Status: Valid

Homepage
BMC Block

CS VP CR CH KP

KA KR CO RE SU

Assumption
Test Plan
Test Result

Project name: NA C 4
 Desirability
Our desire is to attract and retain customers as well as provide a exceptional fine dinning experience for those who want
try fine dinning and those who enjoy fine dinning .
exquisite dinning experience for special occasions, anniversaries and etc
ambiance and atmosphere - we play soft music with an aesthetic interior and our elegant ambiance plays a significant
role in creating a desirable environment for our customers
we offer an extensive wine list and a selection of premium beverages.
we prioritise in the taste and visual presentation of our dishes as it adds an artistic element to the dinning experience,
which will works in the favour of our business as our customer with social media influence tend to post our dishes on
their socials

Project name: NA C 5
Customer Segment
We are targeting customers who are interested in fine dining experience . Customers who prefer a intimate
and relaxed atmosphere

Semi classy Age range Type of Segment

18 - 50 Business to Consumer (B2C)

Description
People who are interested in fine dinning People who like dressing up for lunch and dinner People who don’t paying good
money for good food , arousing atmosphere and a aesthetically pleasing surrounding/ setting

What are their goals?

To enjoy a decent meal of high quality at a classy restaurant

What frustrates them?

Bad customer service and long waiting periods for food

What problem are you solving for them?

Time management in terms of preparing
meals

Project name: NA C 6
Value Proposition
Exceptional cuisines Elegant ambiance Hugh quality wine selection Exclusive events

Solution
My business is a semi- classy restaurant that offers luxury at a reasonable
price . We render a fine dining experience with an extended menu.

Key Features
-highly trained and qualified chefs -trained mixologist -we have our own
signature meals, sauces and cocktails -exquisite wine list

Unique Selling Point 1

We cater for birthday dinners and we have a private section for these kinds
of occasions.

Unique Selling Point 2

We have an extended menu , meals for any time of the day. We offer luxury
at a reasonable price

Value Proposition

Project name: NA C 7
 Analyse Competitors
with competitor analysis we analysed the prices of our competitors and came up with concept of providing fine dinning
at a reasonable price. we access the the ambiance and decor of our competitors this includes the lighting, seating
arrangements, music and the overall atmosphere. this provides a guideline.
check customer reviews and ratings of our competitors on review platforms . looked at our competitors successful
marketing strategies.

Project name: NA C 8
Analyse Competitors

Competitors What they do well? What they do badly?

Kr
They offer good customer service Their establishment are well
They do not cater for small kids and their restaurant is not kids friendly
cleaned and aesthetically pleasing
Kream
restaurant

Sm
They have an extended brunch menu and an aesthetically pleasing
They have a limited dinner and lunch menu
restaurant
Smoke
restaurant

Project name: NA C 9
 Customer Relationships
building strong customer relationships encourages customers to return which can be significant source of revenue.
customer relationships also contribute to a positive brand reputations which can help differentiate your business in a
competitive market

Project name: NA C 10
Customer Relationships

Get

Work with influencial people

Get social media influencers to review our food and post on their social media platforms. Create social media platforms for the restaurant where we post videos of spaces ,
food and drinks

social media
post short clips of our dishes , drinks as well as the setting of our restaurant and share them on social media

Project name: NA C 11
Customer Relationships

Keep

Weekly specials
Create daily specials and meal combos. Make a grills combo Cocktail Tuesday with a 2 for the price of 1 , selling cocktails at half price on Tuesdays. Pizza and pasta
Thursday

musical nights
host events like musical night where we invite musicians to come play certain instruments

Project name: NA C 12
Customer Relationships

Grow

Discounts
Discounts on bookings and reservations for our regular customers

Project name: NA C 13
Customer Relationships

Referrals

provide good customer service

treating and taking of your customers can help with referrals , provide great service and respect our customers opinions

Project name: NA C 14
Channels

Direct channels

Channel Strategy
Consumers visit the physical restaurant to experience the full fine dining experience

Online bookings

Channel Strategy
Booking in advance to reserve a table for special occasions

Project name: NA C 15
Channels

Delivery

Channel Strategy
Consumers ordering through ubers eats to enjoy our meals in the comfort of their own homes

Project name: NA C 16
Key Activities,
Resources & Partners

Key Activities

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Rent a building Get an internal designer Kitchen equipment Get suppliers Begin renovations Hire stuff

Key Resources Key Partners

Stoves , ovens and kitchen equipment Suppliers [ meat , food and liquor]

Kitchen teams [chefs and their assistants] ABSA [ business loan}

Restaurant stuff chefs

Local suppliers

Liquor supplier

Project name: NA C 17
 Viability
viability of our restaurant depends on various factors such as location target audience and the quality of good and
services of our restaurant.
our restaurant is located in well developed city , where a huge number of target market resides.
we work with social media influencers to come and review our dishes , our drinks and our service and share their
reviews on their social media platforms , this helps attract new customers. we also have a professional website with our
menus and unedited reviews about our restaurant . we offer online delivering for customers that prepare staying at
home. Planning a grand opening event could help grow our customer base. and offering

Project name: NA C 18
Sustainability

Life on Land Zero Hunger

Protect, restore and promote sustainable use of terrestrial End hunger, achieve food security and improved nutrition and
ecosystems, sustainably manage forests, combat desertification, and promote sustainable agriculture
halt and reverse land degradation and halt biodiversity loss

SDG Social/Environmental Problem Social/Environmental Value

separate waste products and put them into categories such as paper ,
restaurant waste
plastic and waste

pack our left overs for the day and distribute them to the homeless
homeless people in our area asking for food and money
people in our area

Project name: NA C 19
 Contact us
contact us for reservation and enquiries

012 904 6789

012 790 6788

Delight dinner

Delightdinner@gmail.com

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