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Coursera

Augent is a fine dining seafood restaurant located in Ha Noi, Vietnam, targeting business people with an expensive menu. The restaurant's website will facilitate online food ordering and delivery, while also providing customization options for clients. The document outlines strategies for target audience demographics, user needs, and content requirements for the restaurant's online presence.

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vtpaphuonganh74
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19 views7 pages

Coursera

Augent is a fine dining seafood restaurant located in Ha Noi, Vietnam, targeting business people with an expensive menu. The restaurant's website will facilitate online food ordering and delivery, while also providing customization options for clients. The document outlines strategies for target audience demographics, user needs, and content requirements for the restaurant's online presence.

Uploaded by

vtpaphuonganh74
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Augent

Flore
YOUR NAME / 2

Restaurant Concept
Restaurant Name & URL
Write an elevator pitch for your restaurant. An elevator pitch
Name: Augent restaurant should be short and to the point. 280 characters is a good length
URL: http://www.augentrestaurant.com to aim for.

Food & drink

Seafood, fine dining, cocktail, wine


Location

Ha Noi, Viet Nam

Main target audience

Business people
Cost

Expensive
Elevator pitch

YOUR RESTAURANT’S NAME


YOUR NAME / 3

Strategy
Target Audience

The website/app will focus on the following target audiences:


Roles (groups of people with similar goals)

● Think of at least 2 different roles


Psychographics (personality, values, attitudes, interests, lifestyles)
Demographics
Think of at least 5 details among the categories below.
● Gender - ?
● Personality & Attitudes:
● Education -?
● Values:
● Occupations - ?
● Lifestyles:
● Age - ?
● Location -?

YOUR RESTAURANT’S NAME


YOUR NAME / 4

Strategy
User Personas (optional)
PERSONA PICTURE ● PERSONA DETAILS
PERSONA NAME (AGE) – PERSONA
● PERSONA DETAILS PERSONA PICTURE
PERSONA NAME (AGE) – PERSONA
PERSONA PICTURE ● PERSONA DETAILS
PERSONA NAME (AGE) – PERSONA

YOUR RESTAURANT’S NAME


YOUR NAME / 5

Strategy
User Needs
The website needs to enable the user to:

● Find out if the restaurant delivers to their area


● Order food online
●
●
●

Client Needs
The website needs to enable the client to:

● To sell food online that will be delivered


● Provide a system for order customization
●
●
●

YOUR RESTAURANT’S NAME


YOUR NAME / 6

Outline of Scope
Content Requirements
Content (text, images, video) that the user will need.
“The user will be looking for…”

● LIST CONTENT REQUIREMENTS HERE

Functionality Requirements
Systems that will allow the user accomplish tasks.
“The user will be able to…”

● LIST FUNCTIONALITY REQUIREMENTS HERE

YOUR RESTAURANT’S NAME


YOUR NAME / 7

Sitemap
INSERT SITEMAP IMAGE HERE

YOUR RESTAURANT’S NAME

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