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SPA Brand Guide

The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

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111 views5 pages

SPA Brand Guide

The Student Philanthropy Association (SPA) at Carleton University aims to foster a culture of philanthropy among students. Their branding must be professional while maintaining personality. The SPA logo comes in various formats - a full-length version, vertical version, and square version - for different uses. Color branding utilizes Carleton's red, black, and grays to associate the SPA with the university. Specific color codes in CMYK and RGB are provided for the Carleton red, dark red, dark gray, black, and gray.

Uploaded by

Jaime
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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STUDENT

PHILANTHROPY
ASSOCIATION
BRAND GUIDELINES
01 | OVERVIEW

MISSION & VISION

The Student Philanthropy Association (SPA) is a


group composed primarily of dedicated, passionate
Carleton students. The SPA’s mandate is to foster a
culture of philanthropy among Carleton’s student
population. This is achieved through a combination
of online and in-person initiatives.

As a student group housed within a university


department, SPA branding must be professional
while maintaining a sense of personality and
relatability.
02 | SPA Logo (Full-Length)

1. MAIN LOGO
This logo should be used
whenever possible. It is the
SPA’s primary identity marker
marker.

2. VERTICAL LOGO
This logo should be used
in cases where there is not space
for the full length logo but the
full title is necessary (e.g. shirts,
stand-up displays, etc.).

1. MAIN LOGO (MONO)


This logo should be used in
settings where the full colour logo is
impractical (mass printing, or on a
design piece where the red does
not match the project’s palette). Use
black text for light backgrounds and
white text for dark backgrounds.
03 | SPA Logo (Square)

5. SQUARE LOGO
This logo should be used whenever a
smaller logo is needed or where text
would be unnecessary. One common
use is as a profile picture for social
media.

5. SQUARE LOGO
(MONO)
This logo should be used in
settings where the full colour logo is
impractical (mass printing, or on a
design piece where the red does
not match the project’s palette). Use
black text for light backgrounds and
white text for dark backgrounds.
04 | Branding Colours

The Student Philanthropy Association uses the


Carleton Palette of red, black, and grey, so that
audiences immediately associate our organization
and our content with the university.

CARLETON RED CARLETON DARK RED


CMYK 0, 90, 75, 5 CMYK 24, 95, 92, 19
RGB 207, 10, 44 RGB 163, 42, 41
Hex #CF0A2C Hex #A22929

CARLETON DARK GRAY CARLETON BLACK


CMYK 0, 0, 0, 85 CMYK 0, 0, 0, 100
RGB 207, 10, 44 RGB 0, 0, 0
Hex #4C4C4E Hex #000000

CARLETON GRAY
CMYK 48, 39, 39, 3
RGB 140, 140, 140
Hex #8B8C8D

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