Chamelia Haughton 1307219
UNIVERSITY OF TECHNOLOGY, JAMAICA
FACULTY OF BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS ADMINISTRATION
MID MODULE EXAM
TEST 1
DATE: JULY 2023 TIME: 1.5 hr.
COURSE: Operations Strategy CODE: POM 4001
GROUPS: BBA4/ EPBBA5
Students Name/ ID Number and Day of tutorial:
Chamelia Haughton 1307219 Monday 5-9pm ----------------------------------------------------------------
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Instructions: Students should download the examination and Answer all questions in the spaces
provided (typed). The completed examination should then be uploaded to the relevant area
Responses SHOULD NOT BE SAVED IN THE PDF format.
Chamelia Haughton 1307219
1 Explain what is meant by Operation Strategy Performance Objective.
Operations Strategy Objectives plans, visions goals aspirations a company holds in order
to meet requirements stipulated by the executive body as well as
shareholders/stakeholders. This aspect of operations satisfies market requirements, these
include dependability, flexibility, cost, Speed and quality.
2 Explain what is meant by Operation Strategy Decision Areas
Decisions required to be made by the operations managers. The factors involved
in this elements include
capacity which entails the entire facility
supply chain network which entails logistics and purchasing
Technology the process of goods and services
And the development and organization of the operations process.
In essence operations strategy decision areas are the main areas in which are needed to
enable the proper flow and development for the operations management team. These
decision areas shape the company’s resources.
Chamelia Haughton 1307219
3 Explain with examples order winners are and order qualifiers.
Order winners are stand out factors that a product or service brings to the table. These are
factors which directly contributes to company’s winning in a business sector. Apple is a
order winner, why? The apple line of electronics are dependable and easy to use this is
well known by consumers who are in the market of purchasing the company’s line of
product therefore giving them a competitive stance within this market.
Order qualifiers are factors that while important may not be a major competitive
determinant of success. It is also noted that to be considered effective as an order
qualifier company must be rank at a specific level within their industry. To tie in with the
above stated example Samsung would be considered a qualifier it is a competitive stance
with Samsung and as such rated at a high level however Blackberry is would fall on the
lower end of this qualifying factors within this specific market.
4 Discuss the benefits of focused operations
Chamelia Haughton 1307219
Clarity performance objectives- Operations strategy Managers are able to focus on few
performance objectives. This is due to the optics of possible discrimination of the target
segmentation is too specific. Allowing managers to set nonspecific objectives to achieve.
Developing appropriate resources – a narrow set of focused resources developed to meet
a narrow set of performance objectives required by the market.
Enhanced learning an improvement- A mixture of clear objectives with resources
organized to meet those objectives that can enhance an operations ability to manage its
learning and improvement of its processes.
5 State the factors influencing the location of sites.
Market factors include
Required service level
Suitability of site
Image of location
Operations resources
Land and facilities investment
Chamelia Haughton 1307219
Resource cost
Resource availability
Community factors
6. Explain what is meant by the term outsourcing.
Outsourcing is the act of garnering resources whether in equipment programs personnel in order
to fulfill or carry out the needs of a specific project or program.
END OF EXAMINATION
