The Corporation Reaction Paper: Ethical Analysis of the Documentary
Although a corporation is viewed as a human with a conscience, it has a dark side
that seeks to leave a trail of destruction whenever it goes out on a profit-making
initiative. Incidentally, it does not regret doing wrong as an average person does.
For the most part, corporations aspire to make maximum income per unit of input
used in the production process. From The Corporation documentary review, it is
evident that employees know that they are not free to do as they please, as pointed
out by Sam Gibara, former CEO and chairman of Good Year Tires (Achbar, Abbot: The
Corporation).
As shown in the film, corporations will make even the tragedy of others a business
venture, in total disregard of what befalls others, as recounted by Carlton Brown
(Achbar, Abbot: The Corporation). It is noted in the documentary that corporations
have made profits out of everything, including those that are essential to human
life.
The Corporation Rhetorical Analysis
After The Corporation documentary analysis, it is clear that several stylistic
devices are employed in the documentary as far as ethos, pathos, logos, and
fallacies are concerned. Ethos is shown when senior officials of corporations like
Ray Anderson, CEO of Interface, the carpet company, give their views in the
documentary to give it credibility (Achbar, Abbot: The Corporation).
Seemingly, pathos is demonstrated where people who have stood by the truth suffer
dire consequences, like Ken Saro Wiwa, Jane Akre, and Steve Wilson, as evidenced by
the documentary (Achbar, Abbot: The Corporation).
Regarding logos, viewers are taken through logical analysis to get the idea of how
corporations can bring social vices, as recounted by Sir Mark-Moody Stuart, the
former chairman of Royal Dutch Shell (Achbar, Abbot: The Corporation). The fallacy
is brought out when corporations assume that they can manipulate human beings into
giving them their products, whether good or bad, as explained by Initiative’s vice
president Lucy Hughes (Achbar, Abbot: The Corporation).