Picking Your Niche P&P:

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Again, to begin with, picking a niche will feel like it’s either going to make or break
your business (it won’t), it will honestly feel like the most important thing in your
business (it isn’t) and you will be completely torn on what niche to choose.

A lot of people get too hung up on trying to find the ‘perfect niche’. - I’m here to tell
you that it doesn’t exist and you should spend no more than a day 2 at the max
thinking about this. Anything longer than this is called procrastination and this
happens because people are scared to start reaching out to people and actually
speaking to people because they don’t feel “ready”

Here’s a plug and play sheet to come up with niche ideas and then to pick your
niche. Google and youtube are your friends so used them to actually conduct the
research as you will NOT be able to answer the questions as you aren’t a business
owner in your chosen niche. - You must get outside of your own self and your own
head.

Remember to go into this knowing you’ll most likely need to change your niche down
the line anyway to overcome your perfection paralysis.

1. List 3 niches that you are either interested in, know something about or are
passionate about:

1. solar panels
2. music bands
3. refrigerator suppliers
 2. List the top 3 problems the people in each of your chosen niches have:

Niche 1:

1. They do door-to-door sales.

2. They spend a lot on sales agents salaries.
3. They have a problem regarding their lack of futureproofing.
4.
Niche 2:

1. They need to be active in groups.

2. They have days when they’re not booked.
3. They constantly need to release new music to remain relevant.

Niche 3:

1. They have trouble reaching executives in big companies.

2. They spend a lot on sales agents salaries.
3. They don’t have a way to warm up the client.

3. List the top 3 fears the people in each of your chosen niches have:

Niche 1:

1. COVID-19 lockdowns wouldn’t allow agents to do door-to-door sales.

2. Inflation would lead to the need of bigger commissions so that solar agents
afford the things they used to buy.
3. People get false information about solar making them think that solar is not
worth it (e.g: prices going down soon, you won’t get your money back etc.)

Niche 2:

1. They fear the lack of upcoming events.

 2. They fear they will lose popularity.
3. They fear others’ more powerful marketing tactics.

Niche 3:

1. They fear the lack of new deals

2. They fear seasonality (e.g. selling freezers to ice cream companies)
3. They fear other companies offering lower prices

4. List the top 3 desires the people in each of your chosen niches have:

Niche 1:

1. Cheaper closing process

2. Getting leads online
3. Become a well-known brand online

Niche 2:

1. Get more bookings without additional work

2. Promote their offer more
3. Have less days that are unbooked

Niche 3:

1. Get new clients constantly

2. Spend less on selling
3. Become known as an expert

5. For each of the niches you have selected above, which problem, fear and
desire are the most important to them

Niche 1:
No. 1 Problem: They do door-to-door sales.
No. 1 Fear: People get false information about solar making them think that solar is
not worth it (e.g: prices going down soon, you won’t get your money back etc.)
No. 1 Desire: Getting leads online

Niche 2:

No. 1 Problem: They need to be active in groups.

No. 1 Fear: They fear others’ more powerful marketing tactics.
No. 1 Desire: Get more bookings without additional work

Niche 3:

No. 1 Problem: They don’t have a way to warm up the client.

No. 1 Fear: They fear other companies offering lower prices
No. 1 Desire: Spend less on selling

6. Why are those problems, fears and desires the most important to each niche
and what would they gain if they could be solved/obtained?

Niche 1: The PFD are important because they are making less money because of
them. They could be solved through online marketing like Facebook Ads or Google
Ads.

Niche 2: The PFD are important because they could be making more money and
losing less time. Their problem could be solved through Facebook Ads and a social
media presence.

Niche 3: The PFD are important because they could make more money and they
would become better known. We should use Facebook Ads, but also have a social
media presence for the big executives who might be interested.
 7. In the perfect world and if you theoretically already possessed the right skills
to do so, how would you solve these niches problems to 100% satisfactory and
what would the ideal end result for both you and the client look like?

Niche 1:
Solve problem with: Facebook Ads/Google Ads & SMM managerment
End result for client: more leads every month, more popularity online
End result for me: money

Niche 2:
Solve problem with: Facebook Ads/Google Ads & SMM management
End result for client: less unbooked days, more popularity
End result for me: money, talks with musicians that might produce non-copyright
beats

Niche 3:
Solve problem with: Facebook Ads/Google Ads & SMM management
End result for client: more orders, more popularity
End result for me: money, relationship for Macromex

8. Do you currently have the skills to help with the above problems fears and
desires for any of the niches? If you do, for what niche?

Yes ☐

No ☑

The niche I can currently help:

If you answered “Yes” to the above, then congrats! You now have your Niche and you
can move onto the next sheet which is called ‘Niche Research Questions’ as you are
done with this sheet.
If you answered “No” to the above, do not worry, just continue to the next step on this
sheet...

9. Let’s get crystal clear on what the problem actually is as most problems can
be solved relatively easy once you have the right systems & people in place. -
In one to two sentences write down what problem is:
a) Get solar leads online
b) Get bookings from ads (christenings/weddings)
c) Get the attention of people in the industry

10. Has anyone ever solve your niches problem?

Yes ☑
No ☐

11. Who are they and how are they solving the problem?
Other agencies
They create ads

12. What are they doing specially to solve the problem?

Creating a copy that catches attention, says they have available spots for the
following year, give discount, poster, video de la alt eveniment

13. Can you copy their solution and have either you or a trained contractor
implement it?
Yes, I can get contractors to do just that.
 14. List the things you’d need in order to copy the “winning solution” from people
who’ve already figured the solution out:
- Offered service (one line)
- Available spots
- Call to action (book now, first 5 get a 15% discount etc)
- beautiful poster
- video
- phone number to call
- landing page for reservations

15. Will you learn the skills yourself or will you outsource the service delivery work?
Outsource

16. If you have opted to learn the skill yourself, what is it you need to learn and
what will you do over the next 14 days to do so

17. If you have opted to outsource the work to a highly skilled team member
(contractor) which I recommend you do, then you can pick a niche and move
on to the next sheet which is the ‘Niche Research Sheet’