Elasticity                                             Midpoint Formula on PED
   it is a measure of the impact of one variable
    over the other.
   a elasticity of b – the percent increase in a
    when there is a percent increase in b assuming
    all other factors that affect b are constant       Example: A researcher would like to know the
                                                       impact of price change to the detergent bar in
Price Elasticity of Demand                             Muntinlupa City. If the price of detergent bar
   it is the measure of how much the quantity         changed from Php 20 to Php 25, what is the PED if
    demanded of a good responds to a change in         demand changed from 100 to 95?
    the price of that good.
   it is the measure of percent decrease in the
    quantity demanded of goods and services when
    there is a percent increase in their price.
    (ceteris paribus)
PED = percent change in quantity demand divided
by the percent change in price
                                                       5 types of graphical representation of a PED
                                                           PED with Perfectly Inelastic Demand
Example 1: the price of sardines increases by 5%,            commodities with an elasticity of 0
and the quantity demanded decreases by 10%.                  even if the price changes, the quantity
                                                                demand would still remain the same
PED = -10/5 = 2 (this means that if there is a 1%          PED with Inelastic Demand
change in the price, we can expect 2% decrease in            this happens when a product is a necessity
quantity demand.                                                in the market
                                                             the change in price is always higher than
Example 2: Supposed that the price of cappuccino                the change in demand
increases from Php 90 to Php 110, what is the PED            commodities are still in demand in the
if demand falls from 100 to 90?                                 market
                                                           PED with Unit Elastic Demand
                                                           PED with an Elastic Demand
                                                             change in price is always lower than the
                                                                change in demand
                                                             an increase in price is tantamount to a
                                                                large decrease in quantity demand
                                                           PED with Perfectly Elastic Demand
elastic – PED > 1                                            commodities with an elasticity of infinity
inelastic – PED < 1                                          if the price remains the same, the quantity
unit elastic – PED = 1                                          demand would be infinite
5 possible reasons for the PED to be higher
   the larger the number of close substitutes there   Income Elasticity of Demand
    are for a good                                        it is the measure of how much the quantity
   the good is a luxury                                   demanded of a good responds to a change in
   if spending on the good is a large portion of          consumer’s income
    total spending                                        it is computed as a percentage change in
   the more narrowly defined the good is                  quantity demanded divided by the percentage
   the longer the time available for buyers to            change in income
    adjust to a price change                              it is the measure of percent increase in the
                                                           quantity demanded of goods and services when
                                                           there is a percent increase in the income
                                                       IED = percent change in quantity demand divided by
                                                       the percent change in income
                                                       Example 1: the income of people increases by 20%,
                                                       and the quantity demanded decreases by 10%.
IED = -10/20 = -0.5 (this means that if there is a 1%     Cross-Price Elasticity of Demand
change in income, we can expect a 0.5% decrease              it is the measure of how much the quantity
in quantity demand)                                           demanded of one good responds to a change
                                                              in the price of another good
Normal Goods                                                 it is computed as the percentage change in
  those with an IED greater than zero (IED > 0)              quantity demanded of the first good divided by
  goods or services that have an increasing                  the percentage change in the price of the
   demand whenever income increases                           second good
  expected to be positive because there is a                it is the measure of percent increase in the
   positive relationship between income and                   quantity demanded of goods and services when
   normal goods                                               there is a percent increase in the price of
  can be either a necessity or a luxury                      related goods of a commodity
Necessity (Income Inelastic)                              CPED = percent change in quantity demand of
  if IED is greater than 1 (IED > 1)                     commodity Y divided by the percent change in price
  examples: food, water, clothing, fuel, electricity,    of commodity X
   medical services, and other daily essentials
Luxury (Income Elastic)                                   Example: the price of commodity X increases by
   if IED is less than 1 (IED < 1)                       30%, and the quantity demanded of commodity Y
   examples: expensive drinks, luxury bags,              increases by 10%
    sports cars, and other commodities that require
    high income before an individual can purchase         CPED = 10/30 = 0.33333... (this means if there is a
    these items                                           1% change in the price of commodity X, we can
                                                          expect a 0.33% increase in quantity demand of
Inferior Goods                                            commodity Y
    those with an IED of less than zero (IED < 0)
    higher income decreases quantity demanded            Substitutes
                                                             those with a CPED greater than zero (CPED >
Example: Supposing that the income of Pateros                 0)
residents increases from an average annual income            commodities with positive elasticity and direct
of Php 300,000 to Php 500,000. What is the IED of             relationship with other commodities
good A if its demand increases from 100 to 190?           Complementary Goods
                                                             commodities with negative elasticity and
                                                              inverse
                                                          Midpoint Formula on CPED
Midpoint Formula of IED                                   Price Elasticity of Supply
                                                             it is the measure of how much the quantity
                                                              supplied of a good responds to a change in the
                                                              price of that good.
                                                             it is the measure of percent increase in the
Example: A faculty would like to know the impact of           quantity supplied of goods and services when
price change of a special type of pencil in the City of       there is a percent increase in the price of such
Manila. If the average weekly income of the people            (ceteris paribus)
in Manila changed from Php 10,000 to Php 15,000,
what is the IED if demand changed from 1,000 to           PES = the percent change in quantity supply divided
1,050?                                                    by the percent change in price
                                                          Example 1: the price of sardines increases by 5%,
                                                          and the quantity supplied increases by 20%.
                                                     CONSUMER BEHAVIOR
PES = 20/5 = 4 (this means that if there is a 1%       how consumers behave or what incentive they
change in the price, we can expect 4% increase in       will get if they purchase a certain commodity
quantity supply)                                       Utility – an individual’s pleasure, happiness, or
                                                        satisfaction
                                                       Consumer theory – argues that individual
                                                        consumption decisions are always made
                                                        because people desire to maximize their
                                                        satisfaction
Example 2: The price of lotion increases from Php    4 factors that buyers are completely aware of:
90 to Php 110. What is the PES if demand increases       The spending on any good or service is
from 100 to 120?                                          exactly equal to the individual’s savings and
                                                          income – only an assumption because there
                                                          are people who buy more than their current
                                                          savings or income
                                                         People are aware of the range of products
                                                          available in the market – only an assumption
                                                          because there are instances where people only
                                                          buy a commodity because of another person’s
                                                          influence
                                                         People are aware of the prices of the
                                                          products in the market – this is important
                                                          because there are instances when people buy
                                                          a commodity out of impulse or those that they
                                                          have no prior exposure to
                                                         People are aware of the capacity of the
                                                          product – whenever we buy a product, we are
                                                          completely aware of its functionality
5 graphical representations for a PES
   PES with Perfectly Inelastic Supply              MEASURING UTILITY
     a good or service with an elasticity that        consumption bundles – these are certain
         equals to zero                                 combinations of two commodities that will yield
     if there is a change in price, quantity           them a certain level of utility; could form an
         supply would still remain the same             indifference curve
   PES with Inelastic Supply                          indifference curve – shows combinations of
     despite the large increase in price, there        two commodities which, when consumed, will
         would have a very minimal increase in          yield the same level of satisfaction; depicts
         quantity supply                                values that are considered by the utility function
     this happens when the product does not           utility function – shows an individual’s value of
         have a high market demand, so the              the utility attained from consuming each
         producers are preparing not to have an         conceivable bundle of goods
         increasing loss                               cardinal values – based on the number of “util”
     it is steep                                       or the unit of satisfaction; most widely used way
   PES with Unit Elastic Supply                        in identifying utility
   PES with Elastic Supply                            marginal utility – the satisfaction on the next
     the increase in price would lead to a higher      units of the same commodity that you would
         increase in quantity supplied                  consume
   PES with Perfectly Elastic Supply                  law of diminishing marginal utility – shows
     the commodities with an elasticity that           an increasing total utility, but a decreasing
         equals to infinity                             marginal utility; argues that as you increase
     the price remains the same but the                your intake of a certain commodity, you will
         quantity supply would be infinite              have a declining satisfaction on the next units
                                                        of the same commodity that you would
                                                        consume
                                                       ordinal values – based on rankings
                                                       marginal rate of substitution – the maximum
                                                        amount of a good that a consumer is willing to
                                                        give up to obtain one additional unit of another
                                                        good; one of its characteristics is the
     diminishing trend along the indifference curve,        the decision must lie on the indifference curve
     making the curve convex                                 that is depicting the most preferred combination
                                                             of the consumer
                                                         Engel curve
                                                           it shows the relationship between the amounts
                                                            of product that people are willing to buy and
                                                            their corresponding income
                                                         FOREIGN EXCHANGE
In analyzing the indifference curve, there are 3           it is the exchange of one’s country’s currency
properties of consumer preferences:                         for another
    completeness – in every pair of consumption           in a free economy, the value of a country’s
     bundles (X and Y), the consumer can say one            currency is determined by supply and demand
     of the following:                                     in other words, a currency’s value can be
      X is preferred to Y                                  pegged to another country’s currency, such as
      Y is preferred to X                                  the US dollar, or to a basket of currencies
      the consumer is indifferent between X and           the government of a country may also
          Y (means the two goods are valued                 determine the value of its money
          equally)                                         the value of any particular currency is
    transitivity – can be described by having              determined by market forces related to trade
     commodities X, Y, and Z                                (commence), investment, tourism, and
      means that if X is preferred to Y, and Y is          geopolitical risk
          preferred to Z, then X must be preferred to
          Z                                              Pegged or Pegging
      these three assumptions are not always              it refers to the practice of attaching or tying a
          correct, but they adequately describe most        currency’s exchange rate to another country’s
          people and most ordinary choices                  currency
    non-satiation – more is better                        it often involves preset rations, which is why it’s
      for economic goods, consumers always                 called a fixed rate
          receive happiness from more, or at least         pegs are often put in place to provide stability to
          can freely dispose of any excess from that        nation’s currency by linking it to an already
                                                            stable currency
INDIFFERENCE MAP
   it is a graph containing a set of indifference       Trade
    curves showing two commodities among which              it is the voluntary exchange of goods or
    describe a person’s preferences                          services between different economic factors
   a consumer has an infinite number of                    since the parties are under no obligation to
    indifference curves that depict each level of            trade, a transaction will only occur if both
    their satisfaction                                       parties consider it beneficial to their interests
   they do not intersect                                   in financial markets, it refers to purchasing and
                                                             selling securities, commodities, or derivatives
THE BUDGET LINE                                             free trade means international exchanges of
   it provides the budget constraint of an individual       products and services without obstruction by
   it is a graph that shows the combinations of             tariffs or other trade barriers
    goods or services of a person, where the total
    amount of money spent is proportionate to his        Free Trade Agreement
    or her income                                           it is a pact between two or more nations to
   budget constraint – we have limited budget on            reduce barriers to imports and exports among
    different types of commodity                             them
2 possible scenarios could happen in a budget line:
   income could increase (will shift to the right)      Free Trade Models
   prices could increase (will shift to the left)          Bilateral Free Trade Agreements
                                                              clearing trade or side deal
CONSUMER’S CHOICE                                             it is an agreement between two or more
To maximize utility of an individual, it must satisfy             parties or states to reduce trade deficits
two conditions:                                             Multilateral Free Trade Agreements
    the decision must lie on the budget line                 involving three or more countries aims to
                                                                  reduce trade barriers
         its offers are regarded the finest strategy          obli – few; pollien – sellers
          for creating a truly global economy that             has imperfect market structure
          opens markets to both small and large            Bilateral Monopoly
          countries on equal ground                            one seller and one buyer
    Regional Free Trade Agreements                        Bilateral Oligopoly
      it have risen in number and reach over the              significant degree of seller concentration and
          years, including a notable increase in large          significant degree of buyer concentration
          plurilateral agreements                          Duopsony
      these are reciprocal preferential trade                 only two buyers but many sellers
          agreements between two or more partners          Duopoly
    Plurilateral Free Trade Agreements                        only two sellers
      it cater for instances where certain                    most basic type of oligopoly
          member states may agree on rules on              Monopsony
          trade in specific subjects that not all              one buyer, many small suppliers
          member states may agree to
      it come to the fore where there is no
          multilateral consent
    Preferential Trade Agreements
      it is a trading bloc that gives preferential
          access to certain products from the
          participating countries
Tariffs
    one of the ways governments deal with trading
     partners they disagree with is through this
    it is a tax imposed by one country on the goods
     and services imported from another country to
     influence it, raise revenues, or protect
     competitive advantages
Trade Barriers
   it refers to any regulation or policy that restricts
    international trade, especially tariffs, quotas,
    licenses, etc.
Bubble
  it is an economic cycle that is characterized by
   the rapid escalation of market value, particularly
   in the price of assets
  crash or bubble burst – quick decrease in value
   or a contraction
TYPES OF MARKET
Competitive Market
   no single consumer or producer has the ability
    to influence the market
Perfect Competition
   large number of small firms, homogeneous
    product, very easy entry or exit from the market
Monopoly
   mono – one or single; polein – to sell (Greek)
   single seller or producer, unique product,
    impossible entry into the market
Monopolistic Competition
   many small firms, differentiated products, easy
    market entry and exit
Oligopoly
   few sellers, either homogeneous or a
    differentiated product, difficult market entry