Maruti Suzuki India Ltd.

List of Contents
1. Maruti Suzuki: An Introduction
2. History of Maruti Suzuki
3. Maruti Suzuki India ltd. Production
capacity
4. Future plans
5. Product portfolio of Maruti Suzuki of
India ltd.
6. Logo of Maruti Suzuki
7. Maruti Suzuki – Awards and
recognitions
8. Digitalisation and Innovation
9. Sustainable Development Goals
10. Supply Chain of Maruti Suzuki
11. SWOT Analysis
 Maruti Suzuki: An Introduction
Maruti Suzuki India Limited, an Indian automobile
manufacturer, was formerly known as Maruti Udyog
Limited, and it headquarter is based in New Delhi, India.
Maruti Suzuki was a Government of India-owned
automobile manufacturer (until 2003) which was founded in
the year 1981, and in 2003, it was sold to Suzuki Motors
Corporation, which is a popular Japanese Automaker. As of
November 2023, Suzuki Motor Corporation owns 58.19% of
Maruti Suzuki India Ltd
 History of Maruti Suzuki
Maruti Suzuki, a well-known automobile company in India,
has an intriguing history with the evolution of the Indian
Automotive industry.
First Established in India:

On Jan 24th, 1981, the Government of India founded Maruti

Udyog Limited with the help of Suzuki Motors Corporation
(which was a minor partner in the company at that time),
only to become the license holder of Suzuki. The first
manufacturing factory or plant of the Maruti Udyog
Limited was established in the same year (1981) in
Gurugram, Haryana.

Affiliation with Suzuki:

It was the year 1982 when Suzuki Motors Limited of Japan

signed a licensed and joint venture agreement with Maruti
Udyog Limited, and both of these automaker companies
started working together.

Market Liberalisation:
In 1989, the Maruti 1000 was introduced and the 970
cc, three-box was India's first contemporary sedan. By 1991,
65 percent of the components, for all vehicles produced,
were indigenized. After the liberalization of the Indian
economy in 1991, Suzuki increased its stake in Maruti to 50
percent, making the company a 50-50 joint venture with the
government of India as the other stakeholder.
In 1993, the Zen, a 993 cc engine hatchback was launched,
and in 1994 the 1,298 cc Esteem sedan was introduced.
Maruti produced its 1 millionth vehicle since the
commencement of production in 1994. Maruti's second plant
was opened with an annual capacity reaching 200,000 units.
Maruti launched a 24-hour emergency on-road vehicle
service. In 1998, the new Maruti 800 was released, being the
first change in design since 1986. Zen D, a 1,527 cc diesel
hatchback, Maruti's first diesel vehicle, and a redesigned
Omni were introduced. In 1999, the 1.6-litre Maruti
Baleno three-box sedan and Wagon R were also launched.
In 2000, Maruti became the first car company in India to
launch a call center for internal and customer services. The
new Alto model was released. In 2001, Maruti True Value,
selling and buying used cars was launched. In October of the
same year, the Maruti Versa was launched. In
2002, Esteem Diesel was introduced. Two new subsidiaries
were also started: Maruti Insurance Distributor Services
and Maruti Insurance Brokers Limited. Suzuki Motor
Corporation increased its stake in Maruti to 54.2 percent.
In 2003, the new Suzuki Grand Vitara XL-7 was introduced
while the Zen and the Wagon R were upgraded and
redesigned. The four millionth Maruti vehicle was built and
they entered into a partnership with the State Bank of India.
Maruti Udyog Ltd. was listed on BSE and NSE after a
public issue, which was oversubscribed tenfold. In 2004,
the Alto became India's best-selling car overtaking
the Maruti 800 after nearly two decades. The five-
seater Versa 5-seater, a new variant, was created while the
Esteem was re-launched. Maruti Udyog closed the financial
year 2003–04 with an annual sale of 472,122 units, the
highest ever since the company began operations, and the
fiftieth lakh (5 millionth) car rolled out in April 2005. The
1.3-litre Suzuki Swift five-door hatchback was introduced in
2005.[16]
In 2006 Suzuki and Maruti set up another joint venture,
"Maruti Suzuki Automobiles India", to build two new
manufacturing plants, one for vehicles and one for engines.
[16] Cleaner cars were also introduced, with several new
models meeting the new Bharat Stage III emission
standards.[16] In February 2012, Maruti Suzuki sold its ten
millionth vehicle in India.[14] In July 2014 it had a market
share of more than 45%.[17] In May 2015, the company
produced its fifteen millionth vehicle in India, a Swift Dzire.
[18]
On 25 April 2019, Maruti Suzuki announced that it would
phase out production of diesel cars by 1 April 2020, when
the Bharat Stage VI emission standards come into effect.
The new standards would require a significant investment
from the company to upgrade its existing diesel engines to
comply with the more stringent emission standards.
Chairman R.C. Bhargava stated, "We have taken this
decision so that in 2022 we are able to meet the corporate
average fuel efficiency (CAFE) norms and a higher share
of CNG vehicles will help us comply with the norms. I hope
the union government's policies will help grow the market
for CNG vehicles." Diesel cars accounted for about 23
percent of Maruti Suzuki's annual sales.[19]
The company plans to launch its first electric car in the
second half of 2021, the Maruti Suzuki WagonR Electric,
[20] and a test mule of the same has been spotted several
times recently.

The collaboration - Maruti Suzuki:

Suzuki had a share of 26% during the initial time and later
it increased to 40 % by 1987. In 1992 Suzuki acquired
50.25% of the share and 14th May 2002 gained the majority
by 54.2 %.

The car's history of Maruti Suzuki:

Maruti Suzuki has been keeping the trust of its customers

for the last 36 years, unchallenging from 1983. Maruti 800
was the firstborn from the collaboration and S-presso is the
last one introduced and many more are in line. Alto, Baleno
and Wagon R are some of the famous models which were
continued with the timely changes.
 Maruti Suzuki India Ltd
Production Capacity
The Company has two state-of-the-art manufacturing
facilities located in Gurugram and Manesar in Haryana,
capable of producing ~1.5 million units per annum. Highly
efficient and lean manufacturing processes, together with a
skilled and motivated workforce, enable manufacturing of
reliable and quality products.
Suzuki Motor Gujarat Private Limited (SMG), a subsidiary
of SMC, was set up in Hansalpur, Gujarat to cater to the
increasing market demand for the Company’s products and
has been operational since 2017. In April 2021, the 3rd
manufacturing plant, with an annual production capacity of
0.25 million units was made operational.

Future plans

Exporting more units

The company aims to export more than 300,000 units in

2025, and up to 800,000 units by 2030.

Increasing manufacturing capacity

The company plans to nearly double its capacity to 4 million
vehicles per year over the next 7-8 years.
Investing in Gujarat
The company plans to invest ₹35,000 crore to set up a
second manufacturing facility in Gujarat, which will
increase its annual production capacity to over 40 lakh units
by 2030-31. The new plant is expected to start operation in
fiscal year 2028-29.
Bringing new models to market
The company plans to bring 10 new models to the market by
FY 2030-31.
Using hybrids
The company is betting high on hybrids, with the new
powertrain expected to debut in 2025 with the Fronx and
later for other models.
Manufacturing R and D Head Office Sales and Distribution
With this new capacity addition, the annual production
capacity at SMG reached to 0.75 million units The Company
is responsible for the sales and distribution of units
produced at the SMG facility in Gujarat.

Product Portfolio of Maruti Suzuki

India Ltd
Here is the List of Cars and Product Portfolio of Maruti
Suzuki India Limited

Baleno

The popular hatchback and one of the best-selling cars in

India. Baleno has more than 9 lakh happy customers, and is
the fastest-selling car in India to reach this coveted
milestone. It has also consistently featured in the top 5 best
selling cars in India for the last 4 years.

XL6

The Multipurpose Utility Vehicle is known for its style and

comfort and one of the most-liked cars in its segment. XL6
by using Smart Hybrid technology is committed in
providing sustainable mobility solutions.
S-cross

S-Cross

The vehicle that heralded the entry of Maruti Suzuki in the

Mid-SUV segment. Aptly positioned as the ‘Refined SUV’,
S-Cross not only enthuses customers with its sophistication
and power but also is committed in providing sustainable
mobility solutions using Smart Hybrid technology.

Ignis
The hatchback with Urban design and SUV like styling,
designed for the tough Urban Roads with an imposing
design and superior driving capabilities.
Ciaz

The sedan admired for its elegance was the fastest to reach
the landmark sales figure of
100,000 in its segment. Ciaz, by using Smart Hybrid
technology, is committed in providing
sustainable mobility solutions.

Vitara Brezza

India’s highest selling compact SUV, the Vitara Brezza, took

the segment by storm ever since its launch. Admired for its
bold design and imposing presence, Vitara Brezza has
captured the hearts of auto experts and customers alike.
Brezza features in top 10 best selling cars in India

Ertiga

Introduced in 2012, Ertiga created a unique segment and

became India’s highest selling multi-purpose Utility Vehicle
in no time. The 2nd generation Ertiga, positioned as
‘Technology meets Style’, was introduced with Smart
Hybrid technology. Ertiga continues to remain the market
leader in its segment.

Wagon-R

Introduced in 1999 as a tall boy hatchback, Wagon-R is one

of the most popular cars in the country. It has been ranked
in the top 5 best selling cars in India consecutively
for last 15 years. The 3rd generation Wagon-R is also the
highest selling CNG car in India.
Dzire

Introduced in 2008, Dzire is the most admired and the

highest selling sedan in the country. The 3rd
generation Dzire continues to excite the customers and
is also among the the top 5 best selling cars in the
country.

Swift

Introduced in 2005, Swift is one of the most loved

hatchbacks in the country and has created a glorious legacy
with unmatched driving experience, great customer fan
following, acceptance and delight. Swift is the highest selling
car in its segment. The 3rd generation Swift became India’s
highest selling car in FY 2020-21.

Alto

Introduced in 2000, Alto is one of the most iconic hatchbacks

in the country. Within a few years of launch, Alto became
the highest selling car in the country. The 2nd generation
Alto, aptly positioned as ‘Desh ki Shaan’, (pride of the
nation) is the car of choice for over 4 million customers in
India.

S-presso

The hatchback with SUVish design, youthfulness and energy

that resonates with the ‘go-getters’ of India. S-presso is the
2nd highest selling car in its segment.
LOGO of Maruti Suzuki
Maruti Suzuki is a brand that has held a leading position in
the domestic Indian market for many years.
1981-2000

The original Maruti Suzuki logo featured a combination of a

geometric graphical emblem in dark blue and lightweight
uppercase lettering in black, set under it. The emblem
depicted two stylized wings, which formed a shape,
repeating a contour of a capital letter “M”.
2001-2011

The redesign of 2000 has added the corporate Suzuki logo to

the Maruti badge, making it look more professional and
recognizable.
2011-2018

In 2011 all black elements were removed from the Maruti

Suzuki logo, and now it was all blue and red, drawn against
a plain white background, with no framing.
2015- Today
The redesign of 2015 has removed the Maruti emblem from
the logo of the brand and simplified the color palette to blue
and gray, which made the whole image look super
professional and stable.

Maruti Suzuki – Awards &

Recognitions
  Maruti Suzuki - Platinum Award
 Maruti Suzuki Young Entrepreneur Award - Tanay
Saboo, RKS Motor
Maruti Suzuki Highest FTIR Award - Saboo RKS
 All India Dealers Award - Maruti 800 Launch 1997
 Maruti Suzuki Alloy Wheels Champion - RKS Motor
 Maruti Suzuki Authorized Service Center - Saboo RKS
Secunderabad
 Maruti Suzuki Best Performance In-House Training -
Saboo RKS

Digitalisation and Innovation

The company launched the Maruti Suzuki Smart Finance
service to make the buying procedure easy for its customers.
This is an online car finance facility.
To manage the risks arising from natural disasters, Maruti
Suzuki maintains close communication with suppliers of all
tiers and optimises the use of semiconductors in electronic
components.
Some of the innovation programs are listed below:
1. Nurture 2023 launched in partnership with IIM
Calcutta.
2. Incubation 2020 in partnership with IIM Bangalore.
3. MAIL 2019 in partnership with GHV Accelerator.

Sustainable Development Goals

1. The company incorporates several sustainable
development goals in its business model:
2. The company focuses on producing fuel-efficient cars
that reduce carbon emissions and conserve energy.
3. Initiatives have been taken by the company to promote
road safety.
4. Various welfare measures are taken to support and
encourage female employees.
5. They work and collaborate to improve traffic and
congestion in urban areas to make the cities liveable.
6. The company implements measures to reduce water and
energy consumption in its production processes. About
3,770 million litres of water is recycled by the company in
the year 2023.
7. The company invests in research and development,
skilling and training of the employees. Over 12,000
students benefitted through various skill development
programmes launched by the company.
 Supply Chain of Maruti Suzuki

Supply Chain Network:

Bodies
Manufacturing
& Stamping of Body assembling
body panels and Painting

Components
Marketing Campaigns Final Consumer
Manufacture of mechanical & Electrical
component (Wheels, Tires, Seats, assembly Market
Breaks, Windshields etc.)

Engines & Transmissions

Forging & casting Machining and
of Engine & Assembly of
Transmission engines and
Components transmissions
The company’s product includes
1. Maruti Suzuki ARENA to provide a social and connected
car experience to its customers. For example: Brezza,
Ertiga, Swift, etc.
2. NEXA – A premium sales channel to provides its
customers with a rich retail experience through
innovations and technology. For example: Fronx, Grand
Vitara, Jimny, etc.
3. Commercial Vehicles to cater to the needsds of retail
channels.
4. And the OG Maruti 800!
 SWOT Analysis

Strengths
1. Strong brand recognition with a market share of 40% in
the automotive industry of India.
2. Wide distribution network of over 3000 dealerships
across India.
3. Customer-centric approach to provide affordability and
easy services.
4. A diverse range of products that covers various
segments.
Weakness
1. It relies heavily on the Indian market for revenue
generation, making itself vulnerable to economic
fluctuations.
 2. Lack of presence in the premium car segment.
3. The Automobile industry is a cyclic industry.

Opportunities
1. Growing demand for EVs can be an opportunity for the
company to increase its business operations across India.
2. Forming strategic alliances with technology companies or
other automakers for research and development for
market expansion.
3. Focusing on rural market penetration can help Maruti
grow.
Threats
1. Increased competition in the car market with established
brands can pose a threat to the company.
2. It’s difficult to align with changing customer needs and
preferences towards SUVs and EVs.
3. Any kind of disruption in the global supply chain can be a
threat to the company.
Conclusion
Maruti Suzuki is a combination of affordability, reliability, and
customer focus, that is trying to adapt itself to the changing
needs of the customers. The company holds strong brand
recognition and is well-positioned in the automotive industry.