A

Summer Internship Project

On

Understanding service cum product perception of consumer for real

estate” at
“PROPEDGE REALITY”

SUBMITTED BY

Mr. Ankit Suresh Shinde

(Batch-2022-2024)

Specialization-Marketing Management

Under the guidance of

Dr. Govind Kumar

(Associate Professor)

Submitted in Partial Fulfilment of the Requirement for the

Award of the Degree of Master of Business Administration (MBA)

D. Y Patil Institute of Masters of Computers Application and

Management, Akurdi, Pune-411044
 Certificate
Prop Edge Realty
(Real estate and financial services)

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr./Ms. Ankit Suresh Shinde has successfully completed a
summer internship project work entitled " Understanding service cum
product perception of consumer for real estate " during the period from 7th August
2023 to 30th September 2023.

Yours Sincerely,

SHUBHAM SHIVHARE
CEO& Founder – Prop Edge Realty

Teerth Techno space, behind Mercedes Showroom, Baner Pune Ph. no. – 7219176720
Email: - info@propedgerealty.com
 DECLARATION

I, the undersigned, hereby declare that the Project Report titled “understanding service
cum product perception of consumer for real estate” written and submitted by me to
the Savitribai Phule Pune University in partial fulfilment of the requirements for the
award of degree of Master of Business Administration under the guidance of Dr. Govind
Kumar is my original work and the conclusions drawn therein are based on the material
collected by myself.

Date: Signature:

Place: Name:
 ACKNOWLEDGM
ENT

I would like to take this opportunity to express my sincere thanks and gratitude to my
college D. Y. Patil Institute of Master of Computer Application and Management,
Akurdi, PUNE for all their guidance, inspiration, constructive suggestions which helped me
in the project.

The successful start of this project was made by their guidance and co-operation.

I owe my heartfelt gratitude and deep regards towards my guide Dr. Govind Kumar for
leading and directing me at every step of the project. I would like to thank him for his
invaluable help and for her crucial role throughout the course.

Last but not the least I would like to thank all the people who directly indirectly who have
helped and encouraged me in completing the project effectively and timely.

Signature of the student

(Ankit Suresh Shinde)

Place:
Pune
Date :
 INDEX

Sr no Particular Page no

1 Executive Summary

2 Organization Profile

3 Outline Of the Problem /Task Undertaken

4 Research Methodology
4.1 Introduction
4.2 Research Design
4.3 Sampling Design
4.3.1 Sampling Type
4.3.2 Sampling Method
4.3.3 Sample Size
4.4 Data Collection
4.5 Summary of the research Instrument
4.6 Tools for Data Analysis
4.7 Statistical Techniques
5 Data Analysis and Interpretation

6 Findings

7 Suggestions

8 Key Learnings & Contribution to The Host

Organization
9 Conclusion

10 Bibliography
 11 Questionnaire

EXECUTIVE SUMMARY

Project Title : Understanding service cum product perception of Consumer

for
Real estate
Company Name : PropEdge
Realty Industry Type : Real
Estate Duration : 2
months

The objective of the

study:
• To Study the various factors affecting the customer buying perception.
• To understand the reason behind investing in the real estate sector.
• To evaluate the impact of branding in real estate on the customer decision-making
process
• To study the demographic profile of respondents.

This study is related to the real estate industry in Pune the industry is riding a growth
wave, which is evident from the financial results posted by some of the leading
contractors. However, the industry is faced with certain challenges. The need to be price
competitive, adhere to safety, and quality consciousness, adapt to technological
changes, develop and use new construction materials, and have adequately trained
manpower are issues that industry must look into and address.
The basic objective behind carrying out this study was to study the property purchasing
behavior i.e. (Residential) of different types of customers in different areas in Pune city,
to study the various factors affecting the customer-buying pattern. The researcher had to
study different real estate areas of Pune the researcher was given a summer internship
Project of studying the perception of customers while buying property across different
areas in east Pune for PROPEDGE REALTY. The study was majorly focused on
studying the demographic profile of respondents and promoting the right property to the
customers. This was a complete in-house that started in 7 August 2023 and was
completed on 30 September 2023.The project started by making cold calls to around
100 customers and knowing their views on their perception or behavior while buying
property in locations across Pune. There were 17 questionnaires that were made and
asked the customers.
After completing this study, it was found that the maximum number of mum respondents
are having the residential on rental, it was also found that price, locality, connectivity,
brand image and amenities are the major factor which is considered by the customers at
the time of purchasing the residential property. The ‘quality’ & ‘facilities’ are most
considerable parameters at the time of selecting residential property. It was also found
that the demand of the 2 & 3 BHK flats were more to comparing other types of
residential properties. After going through this study, I would recommend PROPEDGE
REALTY that they should try to concentrate on CRM activities, such as loyalty to create
strong good will and gain new customers. Also, they should come up with more multi-
developer events and should make people aware about their company by using hoardings
and social media campaigns.

THEORY
The term real estate comes from the Spanish word real, which means royal. So real estate
literally translates into the royal estate. This is because, during Agrarian Age, there really
were two classes of people, royalty and peasants. The royals owned the land and the
peasants lived on and worked the land. There are five types of Real Estate, namely
Residential (housing), Commercial (offices, shops, theatres, hotels, car parks), Industrial
(warehouses, factories, power plants) Agricultural (farms, orchards, etc.) and Special
purpose (hospitals, schools, etc.) Real estate includes:
Residential new houses and existing houses for resale,
Commercial shopping centers and offices,
Industrial and manufacturing buildings and property, Vacant land
and farms.
Real Estate covers private lodging, business workplaces, retail outlets, exchanging
spaces, For example, theatres, inns and eateries, mechanical structures, for
example, manufacturing Plants, and government structures. It includes the buy,
deal, and advancement of land and also Private and non-private structures. The exercises
of the land division envelop the lodging and Development segments moreover. The Real
Estate in India are the home designers, estate manufacturers, Apartment and engineers,
and Township engineers who are assuming a noteworthy job in building nation’s
framework. Under The genuine endeavors of these land designers, urban communities in
India have seen a fast Development in the development of private and business ventures.
It is because of the inventive Endeavors and exquisite developments of these land
manufacturers, Major urban areas in India Have seen excellent facelift. Regardless of
whether it is private property or business property The Indian land firms are dependably
up with new imaginative thoughts and plans, which can Grab the eye of financial
specialists over the globe.
Indian cities are normally categorized into three tiers:
Tier, I comprise Delhi, Mumbai and Bangalore.
Tier II consists of Hyderabad, Pune, and Chennai, the cities targeted by companies
as alternative Off shoring destinations and which now possess a well-trained pool of
skilled labour. According to Research the cost advantage of Tier II cities over those in
Tier I is estimated at 15% to 20%.
Tier III cities: But given the rising costs in Tier II cities in recent years, companies are
increasingly eyeing Tier III cities. These cities with populations of more than a million
(10
Lakhs) are that not yet completely established as outsourcing and off-shoring
destinations. Their absolute cost advantage over Tier I cities is estimated at between 15%
and 30% by the same DB Research.
INTRODUCTION TO THE ORGANIZATION

PROPEDGE REALTY is Pune’s one of the new starts Only 6 professionals having a
reach in all corners Known for its goodwill, strong customer base and hard work your
True Real Estate Navigator BANER, PUNE covering all corners of Pune
It is a Pvt Ltd. Company compliant Registrations. It is committed to offer

Real Estate Consultancy

Legal & Financial Advice
Property Management
Vaastu & Interior Designing
NRI Services
Construction & Infrastructure

REAL ESTATE MARKET:

A piece of land, including the air above it and the ground below it, and any buildings or
Structures on it. Real estate can Generally sell either by a realtor or directly by
the individual who owns the property (for Sale by owner). In most situations in the
United States, real estate is a Is subject to legislation also called realty.
ORGANIZATION:

Is Pune’s one of the new start-up Real Estate Consultancy with a reach in all corners in
Pune. PROPEDGE REALTY Strong customer base and hard work.
PROPEDGE REALTY Navigator. PROPEDGE REALTY has a prominent office in
Covering all corners of Pune and with a dream to grow bigger. Compliant with RERA,
GST, MSME, and other Offer N to N Solutions like-Advice Designing Infrastructure
Service.

COMPANY NAME: PROPEDGE REALTY

Prop edge realty is Pune’s foremost channel partner the realty sector. Founded in 2020,
by one of PIBM’s students Mr. Shubham Shivhare. Propedge Realty is the Channel
partner Firm of sales& marketing solution for real estate companies that focuses
on product conception and design, product and brand development, market assessment,
scaling up the best-in-class distribution, and CRM solutions, over and above conventional
guidance and consultation for developers. We help developers focus on what they do best
i.e., build best in class commercial and residential spaces, by lending our support and
expertise with a dedicated team of marketing and sales strategists for each project,
capable of creating a differentiated brand identity for the developer and the project at
hand, rooted in scientific research and data, proven sales track record, and objective led
market communication and distribution efforts

COMPANY ADDRESS: 1
ST FLOOR, TEERTH TECHNOSPACE, NEAR MERCEDES BENZ, BANER,
PUNE-411045
COMPANY LOCATION: WEST AND EAST PUNE

VISION:
To ensure that each Sales Agent, is profitable, positive, passionate and proactive. Develop
premium quality real estate franchise system, providing sustained value to end users and
community. Be recognized and respected as a Leader of Innovation and Sustainability in
the region. Service Everytown and city within India with equal passion to enhance
customer delight.

MISSION:
PROPEDGE REALTY has a mission of satisfaction for clients and agents.
The PROPEDGE REALTY worldwide phenomenon is based on the ground-breaking
principle of maximizing earnings potential by enabling affiliated self-employed
negotiators, to retain the majority share of commissions on their individual sales. With
an unsurpassed support structure to back them up, this model produces highly motivated
Sales Associates who invest maximum effort. This ensures a first-class level of service
for vendors and purchasers alike, resulting in maximum client satisfaction.

Founding Principles

➢Customer is King

➢Transparency throughout Sales and After-sales

➢Ethics and Values

➢Building strong relationship with our clients.

Competitors:

• FANM Properties Services Pvt Ltd.

• Ira group Pvt Ltd.

• Mind Space Realty Pvt Ltd.

• Goyal Properties

• Square Yards Pvt Ltd.

• 99 acres Pvt Ltd.

BOARD OF DIRECTORS:
1. SONU SHIVHARE
2. HENU MEWARA
3. SUBHAM SHIVHARE
MANAGEMENT STAFF:
1. PRASHANT - Chief Executive -West Pune
2. ADITYA SUKLA- Chief Executive- East Pune

Sales Organization chart

 TASK
UNDER
TAKEN

1.Project undertaken was the aim to understand the customers’ preferences during purchasing real
estate property.

2.exactly customer what want from real estate.

3. Generating leads and assist the company to maximizing Its revenue was the main task
undertaken during internship.

4.Analyzing consumers’ preferences and assist them to get perfect commercial or

residential
property

SCOPE OF THE STUDY:

The project undertaken makes me able to improve my professional skills and expertise. It helps
me in getting an idea of Real Estate industry and how it plays important role in our life. It
increases my confidence on professional ground by dealing with high profile corporate that are
very hard to convince. As for as company’s benefit is concerned, this project helps company to
know its market condition and level of competition. Also, it helps me to understand exactly
consumer what think about real estate, if they want to buy property how they get information with
or without channel partners.

In order to accomplish the objectives of the project a survey has been conducted amongst
customers of the real estate market. The survey is based on questionnaire filling method and
limited to some parts of Pune west side. The survey is restricted to the information needed to
show legal, technical
and financial transparency between project developer and customer
RESEARCH METHODOLOGY

Definition - Research methodology is the specific procedure or techniques used to

identify, select, process, and analyze information about a topic. In a research paper, the
methodology section allows the reader to critically evaluate a study’s overall validity and
reliability.
Research is a careful investigation or inquiry specifically through search for new facts in
any branch of knowledge. It is an original contribution to the existing stock of knowledge
making for its advancement. According to the American sociologist Earl Robert Babbie,
“Research is a systematic inquiry to describe, explain, predict and control the observed
phenomenon. Research involves inductive and deductive methods.” Deductive research
aims to test an existing theory while inductive research aims to generate new theories
from observed data. Deductive research works from the more general to the more
specific, and inductive research works from more specific observations to more
general theories. Research Methodology refers to a Systematic study, defining a
problem, formulating a Hypothesis, Collecting and analyzing data and Deductions
and conclusions. Research methods that is opted is Questionnaire. A set of questions is
developed to know the views and opinion of an individual respondents to make or to
reach out to the conclusion in an effective and efficient way. This is taken as a primary
data and the literature reviews that has done is taken as secondary data.

SOURCES OF DATA COLLECTION:

After identifying and defining the research problem and determining specific information
required solving the problem, the researcher task is to look for the type of source of data,
which may yield the desired results. There are two types of data available to researcher,
these are: -
Research design:

1. Research type:
Research type for this study is descriptive method.
2. Sample population:
Pimpri Chinchwad and west Pune is the basic areas for sampling.
3. Sampling Size:
a group of 63 real estate buyers of Pune west region has selected for study.
4. Sample unit:
63 customers.
5. Sampling method:
Convenient sampling method.
6. Type of data used for study:
PRIMARY DATA:
Information collected for first time is called as Primary Data& is in the Original
character.
Primary data collected either though observation or through direct communication with
respondents in one form or another or through
Telephonic Survey

Communicate through mail

Collect Questionnaire

SECONDARY DATA:
On the other hand, includes that data which is collected from some earlier research work
and is applicable or usable in the study the researcher has presently undertaken. Source of
population sample is taken from company’s database.
Qualitative research on the other hand, is based on words, feelings, emotions, sounds
and other non-numerical and unquantifiable elements. It has been noted that “information
is considered qualitative in nature if it cannot be analyzed by means of
mathematical techniques.
Following are the methods used for qualitative research:
1. One-to-one interview
2. Focus groups
3. Ethnographic Research
4. Content/ Text Analysis
5. Case study research
5. Summary of the research instrument:

A prepared questionnaire is used as an instrument for research.

6.Tools for data analysis:

MS Excel is a tool used for analyzing data.

DATA ANALYSIS

Section A – DEMOGRAPHIC PORTFOLIO

Q.1 Age?
Table no 1 – age of the respondents
Sr.no Age No of respondents Percentage
1 20 -30 12 16
2 31-40 23 32
3 41-50 28 38
4 Above 50 10 14
Total 63 100

Graph no.
1

INTERPRITATION:
In the above analysis it is interpreted that 38% people are of between the age group of
41-50 years. 14% of people are above 50 While 32 % people are of above 31-40
years who purchase property for retirement purpose.
Q.2 gender?
Table no 2 – gender group of the respondents
Sr.no Gender No of respondents Percentage
1 Male 45 71
2 Female 18 29
3 transgender 0 0
total 63 100

No of respondents

0%
29%
Male
Female
71% transgender

Graph no. 2
INTERPRITATION:
In the above analysis it is interpreted that 71% male, 29% female purchase property.
Q.3 annual Income?
Table no 3 – annual income of the respondents
Sr. No. Annual income Number of Percentage
respondents
1. 3-5 lakh 10 15

2. 5-10 lakh 23 35

3. 10-15 lakh 20 30

4. 20 lakhs and above 13 20

Total 63 100%

Annual Income

3-5 lakh
20% 15%
5-10 lakh

10-15 lakh
35%
30%

Graph no. 3
INTERPRETATION:

As per the above analysis maximum number of customers has an income level of 5-10L
are 35 % who generally look for residential property with a budget 50L- 60L & 30 % of
respondents have income less than 10 L whose budget is below 50L.
As 15% earns more than 20L and very few customers are more than 15L which is 20 %.
Q.4.Marital status?
Table no 4 – marital status of the respondents
Sr.no Marital status No of respondents Percentage
1 Married 39 80
2 unmarried 7 14
3 Divorce 3 6
Total 63 100

Marital Status

11%
11%

78%

yes no partial

Graph no. 4

INTERPRETATION:
As per the above information 14% unmarried people, 80% married and 6% divorce
people purchase property.
 Q.5.Family type?

Table no 5 – the family type of the respondents

Sr.no Family type No of respondents Percentage

1 Nuclear 22 43
2 Joint 27 35
3 Individual 14 22
Total 63 100

22%
35%

Nuclear
Joint
Individual
43%

Graph no. 5
INTERPRETATION:

In the above analysis it is interpreted that 43.3% people looking for joint family flats and
33.3% nuclear and 23.4% individual people purchase property.

25
 Section B
Q.6. Do you have complete knowledge about real estate?
Table no 6 – knowledge regarding real estate
Sr.no Knowledge No of respondents Percentage
regarding real
estate
1 yes 49 78

2 no 7 11

3 partial 7 11

Total 63 100

60

50

40

30

20

10

0
yes no partial

No of respondents Column2

Graph no. 6
INTERPRETATION:

As per the survey and the above analysis 78% of people have knowledge regarding real
estate and 11% people have no knowledge about real estate and another 11% have partial
comment about real estate.
Q.7. Did you connect with any channel
partners before?

Table no 7 – connection with channel partner

Sr.no Connected with No of respondents Percentage
channel partner
1 Yes 44 68.9
2 No 19 30.2
Total 63 100

channel partner connected

Yes No

Graph no. 7

INTERPRETATION:

As per the data 69.8% not connected with channel partner and other 30.2% have
connection with channel partner.
 Q.8. Which type of real estate are you
looking for?
Table no 8 – type of real estate
Sr.no Type of real No of respondents Percentage
estate
1 Commercial 19 30
2 Residential 39 62
3 plotting 5 8
Total 63 100

14% 16%

19% 1bhk
2bhk
3bhk
51% 4bhk

Graph no. 8

INTERPRETATION:

Understanding the basic need of the customer makes it easy to provide the right service to
them. Hence it needs to understand which type of real estate the customer wants to buy.
From the above analysis, it is interpreted that most of the customers want to purchase a
residential property is 62 % whereas some customers want to purchase
commercial property is 30% and very few want to buy plotting which is 8.2%.

8
 Q.9. What is your purpose for buying?
Table no 9 – purpose of buying

Sr.no Purpose of Buying No of Respondents Percentage

1 Self-use 44 69.8

2 Investment 19 30.2
Total 63 100

purpose of buying

44

19

SELF USE INVESMENT

No of respondents Column1 Column2

Graph no. 9
INTERPRETATION:

In the above analysis, it is interpreted that the maximum number of people want
to
purchase a property for self-use i.e., 69.8% & 30.2% want to purchase for investment.

29
Q.10. Which type of possession are you looking for?
Table no 10 – type of possession
Sr.no Type of No of respondents Percentage
possession
1 Ready to move 36 57
2 Near in 27 43
possession
Total 63 100

POSSESSION

43%
Ready to move
57%
Near in possessio n

Graph no. 10

INTERPRETATION:

In real estate possession is something that matters a lot. From the given analysis, it is
interpreted that the maximum number of customers are looking for a ready move i.e.,57%
as compared to the customers which are looking for near possession i.e., 43%29

30
Q.11. Which location do you prefer?
Table no 11 – preferred location of respondents
Sr.no Location No of Respondents Percentage
1 Hinjewadi 20 29
2 Baner 15 22
3 Tathwade 7 10
4 Balewadi 18 27
5 Aundh 3 5
6 Ravet 5 7
Total 63 100

Graph no.12

INTERPRETATION:
From the above data we analyses that most of the people demand Hinjewadi location i.e.
29%, Baner 22%, Tathwade 10%, Balewadi 27%, Aundh 3% and Ravet 5%.
Q.12. What is your budget?

Table no 12 – budget of the customer

Sr.no budget No of respondents Percentage
1 Below 50 29 46
2 50-70 18 29
3 70-90 4 19
4 90 onward 12 6
Total 63 100

budget

19%
Below 50
6% 46%
50-70
70-90
29% 90 onward
Total

Graph no. 12

INTERPRETATION:

From the above data, we analyze that 46% of People have a budget below 50 lakhs and
others have a budget from 50 to 90 lakhs onwards.
Q.13. Which type of variant are you searching for?
Table no 13 – type of variant
Sr.no Variant No Of Respondents Percentage
1 1bhk 12 19
2 2bhk 30 47
3 3bhk 12 19
4 4bhk 10 15
Total 63 100

Graph no. 13
INTERPRETATION:

From above the analysis, it can be interpreted that 47% of people demands 2bhk more
than other variants like 19% 1bhk, other 19% 3bhk and 15% wants 4bhk as per their
budget,
preferences & their conditions.
Q. 14.While purchasing property what attracts you more?
Table no 14 – attracting parameter
Sr.no Attracting No of respondents Percentage
parameter
1 Amenities 13 10
2 Structure 15 23
3 Brand 8 9
4 connectivity 27 58
Total 63 100

9%
10%
1st Qtr .
2nd Qtr .
23% 58%
3rd Qtr .
4th Qtr .

Graph no. 14
INTERPRETATION:

As everything is equally important the analysis pretends that 57% of customer are
attracted through connectivity, 23% through structure, 10% through amenities and 9% for
brand
values and some other factors that matter for customers during purchasing property.
 Q. 15.Do you need a home loan assessment?
Table no 15 – home loan assessment

Graph no. 15

INTERPRETATION:

While purchasing property loan assistance is another factor that matters for the
customers. From the above analysis it interprets that almost 79% of customers’
needs home loan assessment where as 16% says there is no need of home loan
assessment another one depends upon the price of property.

35
Q.16. Would you love to visit the site?
Table no 16 – site visit
Sr.no Site visit No of respondents Percentage

1 Yes 48 73
2 No 15 27
Total 63 100

Site visit

15

Yes
No

48

Graph no. 16
INTERPRETATION:

Most of the people love to visit the site because they do not have trust on online brochure
which the brand provides so as per the data analysis 73 % people want to visit the site.
 Q. 17. Shows weather real estate consultant agency bridges the information gap
between real estate developer & customer or not?
Table no 17 – real estate consultant agent
Sr.no REAL ESTATE No of respondents Percentage
CONSULTANT
ASSISMENT
1 Yes 43 68
2 No 18 28
3 Partial 5 7
Total 63 100

50

45

40 43

35

30

25

20

15 18

10

5
5
0
Yes No Partial

No of respondents

Graph no. 17

INTERPRETATION:

Real estate consultants firstly understand the demands and needs of customer from which
the information gap is reduced between them. Hence from the above analysis it is
interpreted that 68% of people says that there is need for real estate consultant assessment
while 28% are not agreed with it where as 7% people can’t say about it.
 FINDING

1. During research it has found that most of the customer base from age group of
20-35years Where as 38% of custome40 years purchasing property for their
retirement plan which comes under the age group of above 40years.
2. According to gender analysis we notice that 71% male, 29% female purchase.
3. maximum number of customers has income level of 5-10L are 35 % who
generally look for residential property with a budget 50L- 60L & 30 % of
respondents have income less than 10 L. whose budget is below 50L.
4. As per the survey and the above analysis 78% of people have knowledge
regarding real estate and 11% people have no knowledge about real estate 11%
have partial comment about real estate.
5. Most of the customers want to purchase a residential property is 62 % whereas
some customers want to purchase commercial property is 30% and very few want
to buy plotting which is 8.2%.
6. the maximum number of people want to purchase a property for self-use
i.e.,69.8%
& other 30.2% want to purchase for investment.
7. From the location we analyses that most of the people demands for
Hinjewadi location i.e., 29%, baner 22%, Tathwade 10%, balewadi 27%,
Aundh 3% and Ravet 5%.
8. From the budget data, we analyze that 46% of People have a budget below
50 lakhs and others have a budget from 50 to 90 lakhs onwards.
9. As everything is equally important the analysis pretends that 57% of customer are
attracted through connectivity, 23% through structure, 10% through amenities and
9% for brand values and some other factors that matter for customers
during purchasing property.
10. While purchasing property loan assistance is another factor that matters for the
customers. From the analysis it interprets that almost 79% of customer needs
home loan assessment where as 16% says there is no need of home loan
assessment another one depends upon the price of property.
11. Real estate consultants firstly understand the demand and need of customer from
which the information gap is reduced between them. Hence it is interpreted that
68% of people says that there is need of real estate consultant assessment while
28% are not agreed with it where as 7% people can’t say about it.
12. From the consultant analysis it is interpreted that 68% of people says that there is
need of real estate consultant assessment while 28% are not agree with it where as
7% people can’t say about it.
38
 SUGGESTIONS

• First and foremost, the database generated through the project should be put to
effective use through continuous follow-ups to potential customers. A follow-up can
be made on the industry potential as a whole as well.
• Company can provide information according to people’s needs and necessity. And for
that they can open daily polling on their web portal.
• Company cannot always try to attract new customers only, but should also
take feedbacks from existing once, and try to remove their problems and learn from
their experience.
• Company can make more contact with contractors and Architects to tap more builders.
• Company can update its customer’s database once in a month.
• Company can concentrate on CRM activities such as loyalty to create strong goodwill
and gain new customers.
• Company can actively participate and organize property exhibition, trade shows,
hoarding etc. to create awareness in the market.

39
LEARNING AND CONTRIBUTIONS TO
ORGANIZATION

1. In this project the company is used to generate leads form the online portals such
as 99acers.com and magicbricks.com.
2. After generation of leads they give these leads to CRM groups or to some
employees they supposed to do cold calling, this business it totally based on cold
calling.
3. Cold calling means understanding the customer needs according to their need we
have to give detail information about the project of various builders. After that we
have to ask for their time to visit the project.
4. If the customer like the project than the customer has to give token amount to the
builder than our half task is done. When the customer got possession of
that property than our task is complete.
5. Our company provides full service to the customer form booking to possession.

40
CONCLUSION

This study covers consumer perception and various factors which effects on the buying
process. The service quality is fair enough, little attention is needed. We must understand
customers preference location, carpet area and exactly reason behind the
investment. Before they looking for property company must know about the
preference of the customer. The study emphasized of consumer buying decision
process which include problem recognition, search for information, selection of
alternative base alternative, actual process and post perception these aspects are taken
into consideration for the study to understand consumer perception towards real estate.

41
BIBLIOGRAPHY

Books:

1.Business Research Methods – Donald R Cooper, Pamela S Schindler, J K Sharma.

2.Marketing Research – G.C. Beri

3.Real Estate Agent – Max Barner

4.Customer Relationship Management – William G. Zikmund

Website:

http://www.propedgerealty.com/

https://en.wikipedia.org/wiki/Special:Search?go=Go&search=propedge+reality&ns0=1

https://in.linkedin.com/company/propedgerealty

https://www.propedge.in/home

42
QUESTIONNAIR

Q.1. Age
a) 20- 30 c) 40 -50

b) 30 – 40 d) above 50

Q.2. Gender
a) Male c) Prefer not to say
b) Female d) Others

Q.3. What is your annual income?

a) 5 lakh c) 15 lakhs
b) 10 lakh d) 20 lakhs above

Q.4. marital status?

a) single c) unmarried
b) married d) other

Q.5. Family type?

a) Nuclear
b) Joint
c) Individual

Q.6. Do you have complete knowledge about real estate?

a) Yes
b) No
Q.7. Did you connect with any channel
partners before?
a) Yes
b) No

Q.8. Which type of real estate are you looking for?

a)
Commercial
b) Residential
c) Plotting

Q.9. What is your purpose for buying?

a) Self-use
b) Investment

Q.10. Which type of possession are you looking for?

a) Ready to move
b) Near in possession

Q.11. Which location you prefer?

a) Hinjewadi
b) Baner
c) Balewadi
d) Ravet
e) Other

Q.12. What is your budget?

a) Below 50 lakhs c) 70 -90 lakhs
b) 50 – 70 lakh d) 90 onward
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Q.13. Which type of variant are you searching for?
a) 1bhk c) 3bhk
b) 2bhk d) 4bhk

Q.14.While purchasing property what attracts you more?

SR NO. ATTRACTING PARAMETERS

1 AMENITIES

2 STRUCTURE

3 BRAND

4 LOCATION

5 OTHER

Q.15. Do you need a home loan assessment?

a) Yes
b) No

Q.16. would you love to visit to site?

a) Yes
b) No

Q.17. Shows weather real estate consultant agency bridges the information gap
between real estate developer & customer or not.

A) Yes

B) No

C) Partial

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