SUMMER INTERNSHIP Research Project
On
“SALES PROMOTION REAL ESTATE MARKETING INDUSTRY
At
Investor clinic”
Submitted in partial fulfilment of the requirements of
Master of Business Administration
(2022 - 2024)
Submitted to
INTERNAL GUIDE External guide
NAME :DR.AASHISH MEHRA Name;Robbin Jain
DESIGNATION : Professor, GEHU Designation:Branch
Manager
Submitted by
Name:Shubham Rana.
GRAPHIC ERA HILL UNIVERSITY, DEHRADUN
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TABLE OF CONTENT.
S. NO. TOPIC PAGE NO.
1. Acknowledgement 3
2. Declaration 4
3. Internal guide Certificate 5
4. Company Certificate 6
5. Overview 7
6. About Company 8-9
7. Achievement of Company 10
8. Mission and vision 11
9. The Projects 12-53
10. Executive Summary 54
11. Methodology 55-56
12. Conclusion 57-58
13. Findings and limitations 59-61
14. Annexure (Questionnaire) 62-63
15. Thanks Page 64
-
ACKNOWLEDGEMENT
I am thankful for GRAPHIC ERA HILL UNIVERSITY DEHRADUN and specially our
management department that has provided me the opportunity for carrying out the study. It is a
moment of pleasure for me to acknowledge the help and support for those people whomade me
able to present this report for evaluation of “MBA”
Further, I extend our earnest thanks and gratefulness to my internal guide for his precious
guidance and mentoring but for which my report here would not been so rewarding and fruitful.
I am thankful to those who have helped me intellectually in preparation of this report directly
or indirectly. At last, it is my pious duty to record our heartiest gratitude to our parents and
our family who taught first lessons of life and inspired me to face the hardship of
life. At last, I would like to thank all our college friends for their love, faith, and
support.
Thank you,
SHUBHAM RANA
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DECLARATION
I hereby declare that this Project Report entitled “Investor clinic (Dehradun)” is the record of
authentic work carried out be me during my summer internship from 10 July 2023 to 23
August 2023 for the award of degree of MBA submitted to GRAPHIC ERA
HILLUNIVERSITY DEHRADUN. The result embodied in this thesis have not been submitted
to any other University or Institution for the award of any Degree/Diploma Certificate or
Published any time before.
SHUBHAM RANA
MBA.
.
Certificate
I have the pleasure in certifying that Mr Shubham Rana is a bonafide
student of 3th Trimester of the Master’s Degree in Business Administration (Batch 2022-2024),
of Graphic Era Hill University, Dehradun, Roll No. 22261589 . He has completed his/her project
work entitled”Investor Clinic “ under my guidance. I certify that this is his/her original effort &
has not been copied from any other source. This project has also not been submitted in any
other Institute / University for the purpose of award of any Degree. This project fulfils the
requirement of the curriculum prescribed by this University for the said course. I
recommend this project work for evaluation & consideration for the award of Degree to the
student.
Signature :
Name of the Guide :
Designation :
Date :
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COMPANY CERTIFICATE.
Overview.
1.The Indian real estate sector is one of the most globally recognized sectors.
2.In the country,it is the second largest employer after agriculture and it slated to grow at 30%
over the next decade.
3.It comprises of 4 sub sectors-Housing. retail. hospitality, and commercial.
4.The growth of this sector is well complemented by growth of the corporate environment and
the demand for office space and semi urban accommodations.
5.According to study by IRCA, the construction industry ranks third among the 14 major
sectors in terms of direct, indirect and induced effects in all sectors of economy.
6.It is also expected to that this sector will incur more Non Resident Indian (NRI) Investments
in the near future, as a survey by an industry body has revealed a 35% surge in the number of
enquiries with property dealers.
7. Bengaluru is expected to be the most favoured property investment destination for NRIs,
followed by Ahemedabad, Pune, Chennai, Goa, Delhi and Dehradun.
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About the company.
1.It was Honey Katiyal’s desire to stand on, on December 7, 2006, he penetrated into the
real estate retail arena with a full bang and launched Investor Clinic.
2.A real estate consultancy firm with 250 sq. ft. office, 25 professionals, Rs 60 lakh revenue
3 developers and 5 projects in hand, the stage was set for not just a new company but one
that went on to transform the real estate sector.
3. There was a major gap between the two when it came to real estate service providers.
4. Loan clinic, a subsidiary of Investor Clinic, is a team of Home Loan Professionals.
5. Vastu Clinic, a joint venture by Investor Clinic and Panchtatwa- the law of creation, is a
super specialty entity offering answers to buyers’ Vastu related queries.
6. Shubh-aarambh- Ek nai shuruwaat ensures that we take our Corporate Social
Responsibility seriously and go beyond serving our customers only.
7. While the current mission of IC is to hire 5000 professionals, acquire 50 offices, and
achieve Rs. 500 crore turnover, Mr. Katiyal’s vision for the company is,
“To be India’s most admired and customer centric real estate service provider”.
ACHIEVEMENTS OF INVESTORS CLINIC:
1.Investors Clinic has been conferred with the prestigious
2. “Glory of India Award, Certificate of Excellence”
3.The company has won several other awards for its achievements that include- Most Innovative
Broker of the Year Award(North India), Best Real Estate Agent, Entrepreneur of the Year,
Indian Property Broker of the Year(North & East) Best Real Estate Consultant of the year.
4.Later in 2015, Investors Clinic was also conferred with The World Greatest Brands 2015 Asia
and GCC’ by URS International Asia One In 2018, Investors Clinic bagged Real Estate Broker
ofthe Year Award in ‘Realty India Expo held in Dubai.
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VISION AND MISSION OF THE COMPANY :
VISION
1.With its focus towards enabling availability of real estate solutions, Investors Clinic was
established, keeping in mind the need to create trustworthy partner in wealth creation.
2. Being India's largest real estate services organization, at Investors Clinic, our vision is
to facilitate asset creation for our end customers and enable peace & prosperity for them.
Mission.
1.Our mission is to enable wealth creation for our customers and help them benefit from
burgeoning opportunities in the real estate segment. In continuation to our effort in this direction,
Investors Clinic offer distinctive experience to the clients for making real estate investments. We
are deeply engaged towards driving our customer priorities in the right direction.
2. In order to realize our vision and mission, we are equipped with more than 1,00,000 sq. ft. of
office space. This includes 30,000 sq. ft. in Noida with a seating capacity of 700 people and an
additional 10,000 sq. ft. in Gurgaon. Rest of 60,000 sq ft. is situated in Mumbai / Bangalore
/Chandigarh etc.
The projects.
During my duration of internship the projects that were assaigned to us were mainly of haridwar
and dehradun they are as follow-
Dehradun
1.Resizone Residency..
2.Mount view Greens Doonga Plots
3.Paradise green
Haridwar.
1.Commercial Street Avenue.
2.Sidcul Estate.
3.Haridwar Avenue Phase 2
4.Hari Enclave.
5.Alice residency.
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Resizone Residency.
Mount View Greens
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Paradise
Green
Street Avenue.
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Sidcul Estate
Haridwar Avenue Phase 2.
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Hari Enclave.
Alice Residency.
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List of some people that I called and communicated are-
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These are the names
of some of my leads or prospects at last day of my internship for Dehradun and
haridwar.
Following are some of the calls that we do and submit to our team leaders on a app
known as callyzer: v
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EXECUTIVESUMMARY
Real estate investing is serious business where serious wealth is created. Creating that wealth is
not magic. It takes planning. Specifically a solid real estate investment business plan. Solid
business plans can easily run 50 pages or longer. Serious investors first read the executivof your
entire business plan. It needs to convince the reader that you run a competent business and
have a bright future. Here is a short example. “West Real Estate is a California based real estate
company offering deluxe rental units for the San Diego, California community. Our condo-style
apartments combine security, cutting edge technology, desired amenities, and a positive
atmosphere for all tenants. These rentals come with unmatched levels of customer service and
attention to details. Profits are projected to be substantial over the next three years .”Another
important section of your business plan to be covered in the executive summary are the details
of market that you serve. After all, real estate is about location, location, location. Here is
another example. “West San Diego is expected to face a significant shortage of apartments with
in the next 18 months. As of the last financial quarter, the vacancy rate was a mere3.5%. That’s
an amount due strictly to turn over (very low turn over). Yet, population is forecast to grow
1.2% over the same 18 months, with approximately half of the new population becoming
renters. ”“This is an exciting time for West Real Estate because the forecasted need is for an
additional 9,300 rental units but only 1,800 are currently being constructed. Western Real
Estate is convinced that our occupancy rate will remain well above 97%, while simultaneously
generating premium rents.”
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Questionaire.
* 1. CONTACT INFORMATION
FULL NAME *
Company
Address *
City/Town *
State/Province *
ZIP/Postal Code *
Email Address *
Phone Number *
Question Title
* 2. Do you have prior experience in any type of real estate deals? (ie., development,
fix and flips, construction, realtor, attorney, etc.)
Yes
NO
Question Title
* 3. If your answer is "YES" to #2, please indicate the type of experience (your
roles/positions), type(s) of projects, and how long you have been involved (number of
years or months).
Question Title
*4. If your answer is "NO" to # 2, what type of real estate deals would you like to be
actively involved in?
Question Title
*5. Are you willing to dedicate serious time to learn, take requested action(s) steps,
and agree to attend between 1-12 regularly scheduled Online Face-to-Face Meetings
with me (your Real Estate Consultant)?
YES
NO
Question Title
* 6. What are your desired results from receiving real estate consulting?
Question Title
*7. Please provide the following: highest level of education completed and last 3 yrs
of work experience
Question Title
*8. Which of the following professionals do you currently work or will be working
with?
Architect
General Contractor (licensed)
Civil Engineer
Electrical Engineer
Surveyor
NONE of the ABOVE
Question Title
* 9. Please list any business areas that you would like to improve.
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Question Title
* 10. Please list your Potential and Actual OPPORTUNITIES as it relates to real
estate along with stating, if applicable, that you own land and/or property(ies). Please
type N/A, if you do not have any potential or actual opportunities.
