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Dior's Fashion Legacy and Expansion

The French fashion house Christian Dior was founded in 1946 by Christian Dior and textile manufacturer Marcel Boussac. Dior revolutionized post-war fashion with his New Look collection in 1947. In 2022-2023, Dior's total income was 86.16 billion euros, with the largest portion coming from perfume and cosmetics sales.

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35 views14 pages

Dior's Fashion Legacy and Expansion

The French fashion house Christian Dior was founded in 1946 by Christian Dior and textile manufacturer Marcel Boussac. Dior revolutionized post-war fashion with his New Look collection in 1947. In 2022-2023, Dior's total income was 86.16 billion euros, with the largest portion coming from perfume and cosmetics sales.

Uploaded by

saparali2005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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𝒟𝒾𝑜𝓇

History of the House of Christian Dior


The French fashion house Christian Dior was
founded in 1946 by fashion designer Christian Dior
and textile manufacturer Marcel Boussac (“King of
Cotton,” at the time the richest man in France). The
haute couture atelier was opened in Paris, in a
mansion on Avenue Montaigne. In February 1947,
Dior presented the first collection of women's
clothing, nicknamed New Look by American
journalists, which revolutionized the world of post-
war fashion. In 1948, also with the financial support
of Marcel Boussac, the perfume company Christian
Dior Perfumes Ltd was founded.
Christian Dior

Christian Dior was born on January 21, 1905 in


the small Normandy town of Granville, a former
fishing port on the English Channel in Dior gave up his search and devoted himself exclusively to
northwestern France. In 1911, little Christian's drawing. His sketches of hats and dresses were published in
family moved to Paris. His parents were wealthy the magazine Le Figaro Illustre.
people, therefore, despite the fact that Christian Despite the success of his hat model, Christian decided to
was the second of five children, he did not need specialize in clothing.
anything as a child. His father made a fortune In 1942, Dior created his own perfume laboratory, which
trading chemical fertilizers, and his mother later grew into the Christian Dior Perfume company.
turned money into pleasure.
branches all over the world
income
2022-2023 86.160 billon EUR
52.4%
79.187 billion EUR
47.6%
On March 23, LVMH
opened the largest Dior
store in the world in
Taipei, the capital of the
Chinese province of
Taiwan. The 1,805 square
meter boutique proves
that although the company
has yet to announce a new
creative director, the
influence of the Dior
brand continues to grow.
After two and a half
years of reconstruction,
the Dior boutique in
Paris will reopen its
doors on March 6 at the
famous address -
Avenue Montaigne, 30.
The legendary mansion,
which charmed
Christian Dior in 1946,
has witnessed the
collections of the
fashion house for more
than seven decades. Facade of the Dior boutique on GALLERY IN THE DIOR
Avenue Montaigne in Paris BOUTIQUE ON AVENUE
MONTAIGNE IN PARIS.
Dior ambassadors

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