MINI PROJECT

A STUDY ON CONSUMER PREFERENCE TOWARDS PURCHASE

OF ELECTRIC VEHICLES IN BANGALORE
Project Report Submitted in Partial fulfilment of the requirement forthe award of Degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

Submitted by
Nithin Bharadwaj 22BMBAD077
Rajendra V 22BMBAD087
S Priya Srinivas 22BMBAD097
Shahul Nazeer 22BMBAD107
Suman Ramesh 22BMBAD117
Thilak T A 22BMBAD127
Vinod Kumar H S 22BMBAD137

Under the guidance

of Dr LALITHA P S
Assistant Professor

SCHOOL OF

MANAGEMENT CMR

UNIVERSITY

OCTOBER & 2023

 DECLARATION BY THE STUDENT
We Team 7-hereby declare that this project report entitled has been prepared by our group
towards the partial fulfilment of the requirement for the award of the Masters of Business
Administration (MBA) Degree. Under the guidance of DR LALITHA P S, Assistant Professor
Department of MBA, CMRU Bengaluru
I also declare that this project report is my original work and has not been previously
submitted for the award of any Degree, Diploma, Fellowship, or other similar titles.

Signature
Team 7

Place: Bangalore

Date:

2
 CERTIFICATE

Certified that this project report titled. “A study on Consumer preference towards purchase
of electric vehicle in Bangalore” is Bonafede work of ‘Nithin Bharadwaj, Rajendra V, S
Priya Srinivas, Sahul Nazeer, suman Ramesh, Thilak T A, Vinod kumar H S’, who carried
out the project work under our supervision in the partial fulfillment of the requirements for
the award of the MBA degree.

SIGNATURE
Dr. LALITHA P S
Assistant professor
Department of MBA

3
 ACKNOWLEDGEMENT

We offer our sincere thanks to Director of CMR University, Bangalore for their
encouragement and support for every academic activity we do. Our earnest wish to express
our deep sense of gratitude to our beloved guide, Dir. Lalitha PS Assistant Professor,
Department of MBA, CMR University, Bangalore, for her motivation and valuable guidance
throughout the project work and making this work a successful completion. we grateful to all
the lecturers of CMR University, Bangalore, for their knowledge and support. Last but not
the least we would like to thank everyone who helped us to collect the necessary information
for this project and gave us confidence to complete it.

4
 ABSTRACT

The emergence of EVs and technology is a constant topic of discussion around the world.
The government has also raised awareness of EVs across the country and focused on
reducing emissions and improving air quality, so there has always been a focus on EVs
and their benefits.
The purpose of this study is to give consumers a rational idea of the advent of electric
vehicles. This will help educate consumers about the current scenario of EVs and their
advantages over conventional vehicles.
The data used in this study is collected by Snowball sampling of 12 respondents in an
online questionnaire. A pilot study conducted before the main study also provided better
insight into the market. The positive correlations found between factors point to abright
future for electric vehicles. Key factors such as reliability, smooth driving, fast charging
and environmental friendliness are some of the criteria that consumers consider when
choosing a vehicle. Raising awareness of electric vehicles and their benefits could also be
an important step.In the future, we will be able to conduct detailed studies on the
environmental impact of electric vehicles and technological progress in this area. In
Bengaluru as a city, the EV industry is growingrapidly, creating jobs, reducing operating
costs, and advancing technology over the years.

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 Table of Contents

CHAPTER 1 – INTRODUCTION..........................................................................................7
Introduction..............................................................................................................................7

CHAPTER 2 – LITERATURE REVIEW..............................................................................10

CHAPTER 3 – RESEARCH METHODOLOGY..................................................................12

3.1 Research method...............................................................................................................12
3.2 Sampling...........................................................................................................................12
3.3 Data collection..................................................................................................................12
3.3.1 Types of Data................................................................................................................13

CHAPTER 4 – DATA ANALYSIS & INTERPRETATION...............................................14

CHAPTER 5FINDINGS CONCLUSIONS..........................................................................28

5.1 Findings............................................................................................................................28
5.2 Conclusion.......................................................................................................................28

Bibliography...........................................................................................................................29
Appendix Questionnaires........................................................................................................30

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 1. INTRODUCTION

The concept of electric cars is said to date back to 1837. Robert Davidson built a small
electric locommutive in Scotland, then Thomas Davenport built a small electric car in the
United States. But at the start of the 21st century, the concept started to become more and
more important. Since then, electric vehicles have continuously proved to be an absolute
innovation in achieving sustainabilitylaity. An electric vehicle (EV) is a vehicle that uses
more than one electric motor. Instead of relyingg entirely on gasoline or diesel-powered
internal combustion engines, electric vehicles are powered by rechargeable batteries that
store energy and drive an electric motor that turns the wheels.

A battery-powered electric vehicle (BEV) is an electric vehicle that uses a battery as a

complete energy storage medium for the vehicle's propulsion. The BEV is charged by
plugging it into a power source. They are powered by large batteries that can be charged at
home or at charging stations
. BEVs have varying ranges depending on battery size and other factors, but are typically
between100 and 300 km on a single charge.

A hybrid electric vehicle is a combination of electric power and gasoline or diesel fuel to
drive a vehicle. They can be 'plugins' or 'no plugins'. They can be charged using external
power sources, such as BEVs, but they also have the option of using fuel as a backup
power source when their batteries are charged less. PHEVs typically have a shorter
electric-only range than BEVs, but the gasoline engine helps them keep driving when the
battery is low. PHEV uses an internal combustion engine (ICE) and an electric motor.
Charging the PHEV can be done from the mains and uses aslightly cleaner and cheaper
electric power. The battery's energy is recharged by ICE, wheel movement or by
connecting to a charging point.

The choice of battery depends on energy density, weight and cost. Electric bicycles and
low range vehicles have a single battery pack while electric cars have a large number of
batteries. Traditionally, most electric vehicles have used lead-acid batteries due to their
mature technology, easy availability and low cost. However, since the 1990s, battery
technology has evolved significantly, many new types of batteries have been developed
over the years.

Recently, lithium-ion batteries and its variants are gaining acceptance due to better
7
efficiency, reduced weight, reduced charging time, better power output, longer life and

8
reduced impact. environment of battery disposal.

The following four types of batteries are commonly used today in EVs:

 Lead Acid
 Nickel Cadmium (NiCd)
 Nickel Metal Hydride (NiMH)
 Lithium - ion
Lithium-ion batteries have a higher specific energy than other types of batteries. In the
future, technological innovations with lithium-ion and other battery technologies are
expected to result in batteries with much higher specific energy and lower costs.

Electric vehicles are on the rise due to their ability to reduce operating costs compared to
older fuel-powered vehicles, as they require less maintenance and can be charged at home
or at public charging stations, reducing the need for electric vehicles. to the gas station. In
addition, electric vehicles emit less carbon and contribute to a cleaner environment, helping
to reduce air pollution and combat climate change. Electric vehicles also benefit the
environment by reducing carbon emissions and air pollution. Transport is one of the
biggest contributors to greenhouse gas emissions, which is a major cause of climate
change. Byusing electricity as a power source, electric vehicles do not emit exhaust
emissions, which can significantly reduce carbon emissions and other harmful pollutants
released into the atmosphere. This can help improve air quality in cities and reduce health
risks associated with air pollution. In addition, the use of electric vehicles can also
contribute to improving energy security. Since electric vehicles can be powered by a
variety of sources, including solar and wind, they can help reduce dependence on imported
oil and increase energy reliabi lity. This can be especially important for countries that are
heavily dependent on oil imports.

The electric motor generates very little noise and vibration when running. As a result, the
cabin experience while driving is completely different from that of an internal combustion
engine, whichproduces thousands of controlled explosions per minute and thus provides a
peaceful driving experience. Electric vehicles can be charged at home, eliminating the
need to go to gas stations and thus saving time and money. Electric vehicles have fewer
moving parts and require less maintenance than gasoline-powered vehicles, helping to
reduce long- term costs. Electric vehicles emit far fewer greenhouse gases than traditional
vehicles, helping to reduce air pollution and combat climate change.

9
The growth of the electric vehicle market is also likely to create new jobs and stimulate
economicgrowth. As more and more electric vehicles are manufactured and sold, the need
for workers in the production, installation and maintenance of electric vehicle parts and
charging infrastructure is also increasing. This can help stimulate economic growth and
create new job opportunities.

Finally, electric vehicles are also important because they drive innovation in the auto
industry. Th e development of EV technology contributes to the development of new
technologies, such as better batteries, more efficient motors and advanced charging
infrastructure. These advancements could also have a positive impact on other sectors,
such as renewable energy and smart grid technology.

10
 2. REVIEW OF LITERATURE
Found that lack of charging infrastructure, high cost and range concerns are the main
barriers to EV adoption in India. The survey also revealed that consumers are interested in
maintaining and maintaining electric vehicles. Jain et al. (2016).
Despite many governments highlighting relatively low EV penetration, implementing a
strong advertising policy. The paper presents a comprehensivereview of consumer
preference for electric vehicles and pursuit of better policies and research within this area.
Françon Rio, Eric Morin, Breck Van Wie (2016).
It is crucial to integrate activityin the transportation and energy sectors. Through many
creative policies and programs, development goals can be achieved. For example, drivers
of electrical cars are provided with financial incentives, such as tax credits, purchase
subsidies, and reduced tolls. Dash, (2013).
Urbanmovement is significantly impacted by goods transport. The potential use of electric
cars in urbanlogistical operations was investigated by researchers. A fleet with a variety of
technologies has thepotential to lower last-mile expenses. A fleet size and mix vehicle
routing problem with time windows for EVs was provided by the researcher. The author’s
primary contribution was taking into account the range fluctuation of EVs. Electric
vehicles are frequently the most competitive technology in the compact van categories. In
the market for large vans, diesel has emerged as themost lucrative option because electric
cars would need to go farther to be cost-competitive. Philippe LeBeau (2015)

The nascent EV market is still growing, but various obstacles are preventing adoption.
These barriers include the high price of new technology, the relative effort compared to
range and charging time, and consumer ignorance about technology, practicality and
availability. This last point, often called "customer awareness", is very important.
(Lingzhi Jin, 2017).

Focused on manufacturing and distribution of an electric car. Many Factors Influence your
purchase decisionlike environmental issues, cost, trust, technological progress,
infrastructure and social acceptance.Electric vehicle sales promotion Government must play
a leading role in politics, infrastructure, subsidies and sub-banks interest rate etc. Instead of
making a drastic adjustment, India can invest in small-scale reinforcements to handle the
load difficulties locally. Home charging ought to be promoted. Planning for location,
11
population,

12
traffic volume, and safety must be done properly. Prior to putting in place the largescale
charging infrastructure. Pretty Bhalla and Inass, J (2018).

Focused on benefits of electric vehicles as a new means of transportation without noise

and air pollution. An eco-friendly way to commute in India is an important market and in
this study. Conducted to check

people's acceptance of electric vehicles and their acceptance of electric vehicles impact on
the automotive industry. This research focuses on people's opinions. Bharathi Motwani
and Abhishek Patil (2019).

Identified the potential need to introduce alternative technologies to vehicles such as

electric vehicles. The study focuses on the role of features, economic benefits,
environmental concerns, social impacts and running costs on Indian consumer'sEV
purchase intentions. Mishra.S and Malhotra, (2019).

Conducted a study in Bengaluru to understand the factors that influence consumer

acceptance of electric vehicles. They found that price, range anxiety, lack of charging
infrastructure, and perception of low performance were the primary barriers to EV
adoption. Shukla et al. (2020).

Explored consumer perceptions of EV adoption. The survey found that consumers were
interested in adopting EVs, but were concerned about high costs, lack of charging
infrastructure, and range concerns. The authors found that consumer perceptions of EV
adoption are influenced by demographic variables such as age, income, and level of
education. Yadav and Yadav (2020)

As it is well known, the automotive industry is dynamically changing with changes and
shifts in resource utilization where renewable energy is used as a key factor. Purchase
intent varies for reasons such as risk, level of innovation, costs incurred, and
environmental benefits. Even the Mrinal Pandey, Midhun Mohan, Dr. K. Subha (2021)

13
 3. RESEARCH METHODOLOGY
Objectives
 To analyse the consumer preference towards purchase of electric vehicle.
 To understand the factors influencing consumers decision making process when
they purchase electric vehicle.
 To evaluate the awareness levels of consumers on E-Vehicles.
 To study the factors that influence customers to Purchase E-Vehicles.
 To understand the various government initiatives towards E- Transportation in India.

3.1 Research method

 Based on Inquiry we have collected data through research approach in combination
of both Quantitative and Qualitative methods involve using structured survey and
statistical analysis and qualitative methods involves interviews and observation.
Hypothesis
 There exists a statistically significant relationship between awareness levels of
consumers and their purchase pattern.
3.2 Sampling

 Electric vehicle have wide range of consumer base. So we considered stratified

random sampling to insure a representative sample we also developed a
comprehensive questionnaire to collet relevant data. Including questions related to
demographics preferences.
 Carried out on the study on consumer behaviour towards purchasing electric vehicle.
The analysis was on primary data which were collected though questionnaire. The
total number of questionnaires was 14 and we get 112 respondents from different field

3.3: Data type

 Data is one of the most valuable resources in today’s business. The more you
have about your customers, the better you can understand their interest
 Here, we are mainly focusing on primary data and secondary data, Primary data has
same positive attributes as it lets you build on fresh research, which leads to better
results and save time and money. We collected secondary data sources from Google, c

14
 3.3.1 Types of Data

 Quantitative Data: We collected numerical data to quantify customer engagement.

This includes information like account balances, transaction frequency, customer
age, and other measurable variables. Quantitative data allows for statistical analysis
and provides precise insights into customer behaviour.
 Qualitative Data: In addition to quantitative data, we gathered qualitative data
through customer surveys and interviews. This qualitative data includes open-ended
responses, customer feedback, and comments, which offer a more in-depth
understanding of customer experiences and sentiments

15
 CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
The general analysis of the study was carried out on the study on consumer behaviour of
purchase of electric vehicle the analysis was based on primary data through questionnaire
total number of questionnaires was 14 and it’s were 112 respondents from different field.

Q no1: Gender of respondents in the survey

Table 4.1: Gender of respondents
Sl.no Gender % frequency
1 male 63.4% 71
2 Female 36.6% 41
Total 100% 112
Source: primary data

GENDER OF RESPONDENTS

maleFemaleTotal

Figure4.1: gender of respondents

Interpretation
From the above diagram 63.4% were male respondence and 36.6% were females. As a result,
there is difference between male and females which implies that there are more number of
males are preference towards purchase of electric vehicle in Bangalore.

16
Q no2: Age
Table4.2: Age of respondents
Sl.no Age percentage
1 Below 25 55.4%
2 26 to 35 22.3%
3 36 to 45 12.5%
4 46 to 55 8%
5 Above 56 1.8%
Total 100%
Source: primary data

Figure4.2: age of respondents

Interpretation
Below 25 age group people 55.45% are respondents for the purchase of electric vehicle it
means youth are aware more about electric vehicle and wish to purchase, between 26 to 55
42.8% people are interested.

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Q no 3 Education background
Table 4.3 education background
Sl.no Education Percentage
1 School /certificate 9.8
2 Undergraduate 22.3
3 Postgraduate 38.4
4 Professional degree 6.3
5 Doctor/other 23.2
total 100
Source: primary data

EDUCATIONAL QUALIFICATION
120
100
80
60
40
20
0

Education School /certificate Undergraduate

Postgraduate Professional degree Doctor/other
total

Figure4.3: Education background

Interpretation
With above diagram 9.89% are completed schooling and 22.3% are completed under
graduation and most of the respondents 38.4% are post-graduations it indicates most of them
are master degree and above holders ,this it is significant for study of consumer behaviour of
purchasing electric vehicle because of being educated have more knowledge ,better thoughts
and wide understanding for our buying behaviour and people for their demand and
impression this facilities us how to become a researcher

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Q no 4: Monthly income
Table 4.4: monthly income
Sl.no Monthly income Percentage
1 Below 25000 17.9%
2 26000 to 60000 19.6%
3 50000 to 75000 19.6%
4 More 75000 8.9%
5 None 33.9%
Total 100%
Source: primary data

Figure 4.4: monthly

income Interpretation
Regarding monthly income below 25000 income people are 17.9% and up to 50000
are19.6%and 50000 to 75000 income people are 19.6% here we can easily find out the
consuming power on what range of product we have produce to reach the consumer
requirements with available income.

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Q no5: Are you aware of electric vehicles
Table 4.5: Awareness of electric vehicles

Sl.no awareness percentage

1 Yes 67.9%
2 no 32.1%
Source : primary data

Figure 4.5: Awareness of electric vehicles

Interpretation
people are most aware of electric vehicle in Bangalore so the production can produce different
model electric vehicles to offer the consumers, it indicates electric vehicles are much needed.

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Q no6: Do you currently own a vehicle
Table 4.6: own vehicle
Sl.no Own vehicle percentage
1 Yes 47.3%
2 no 52.7%
Total 100
Source: primary data

OWN VEHICLE
54.00%
53.00%
52.00%
51.00%
50.00%
49.00%
48.00%
47.00%
46.00%
45.00%
44.00%

Yes no

Figure 4.6: own vehicle

Interpretation
citizens in Bangalore 47.3% are not have own vehicle they preparing public transport and
while 52.7% have own vehicle it seems not much difference. Means people needed vehicles
with their comfortable price.so production department have option of producing, more
vehicles.

21
Q no7: If yes, what type of vehicle do you currently own
Table 4.7: Type of vehicle
Sl no Vehicle percentage
1 Petrol 45.5%
2 Hybrid 7.1%
3 Electric 33.9%
4 other 13.4%
Total 100%
Source: primary data

Figure 4.7: Type of

vehicle Interpretation
most of the people currently own petrol vehicle with 45.5% and next to we have electric with
33.9% percent it shows people are moving towards electric vehicles if they get available of
necessary needs, they will shift to to another zone type.

22
Q no 8: What is your budget range purchasing electric vehicle
Table 4.8: Budget range
Sl.no Range Percentage
1 Below 60000 24.1%
2 70000-120000 40.2%
3 120000-200000 27.7%
4 Above 200000 8%
Total 100%
Source: primary data

BUDGET RANGE TO PURCHASE ELECTRIC VEHICLE

Below 6000070000-120000120000-200000Above 200000

Figure 4.8:budget range

Interpretation
people of Bangalore are ready to spend 61000 to 120000 to purchase electric vehicle and with
40.2% and 27.7% are ready to spend more than 120000 and below 60000 are 24.1%. It means
they need quality product with high cost.

23
Q no9: What factor influence to your preference for electric vehicles
Table 4.9: influence to prefer electric vehicle
Sl no Preference percentage
1 Environmental benefits 37.5%
2 Lower operating cost 14.3%
3 Government incentives 5.8%
4 Charging infrastructure 10.7%
5 Performance 21.4%
6 Brand reputation 4%%
7 other 6.3%
Source: primary data

FACTOR INFLUENCE TO PURCHASE ELECTRIC

VEHICLE
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%

Figure 4.9: influence to prefer electric

vehicle Interpretation
Environmental benefits influence more to purchase 37.5% and lower operating cost 14.3%
and 21.4% with the performance. Electric vehicle is nature friendly and people are willing to
purchase performance wise also and lower operating cost.

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Q 10: How likely are you to consider purchasing an electric vehicle in next
5 years
Table 4.10: future opinion on electric vehicle
Sl no Opinion Percentage
1 Very likely 53.6%
2 Somewhat likely 34.8%
3 Not likely 11.6%
Total 100%

Source: primary data

Figure 4.10: future opinion on electric

vehicle Interpretation
most of the Bangalore citizens are very likely to purchase electric vehicle and even some big
number of people somewhat likely because of charging stations availability and 11.6% are
not likely to purchase the vehicle.

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Q no11: What type of electric vehicle are you most interested in
Table 4.11: Type of vehicle most interested
Sl no Type of electric vehicle percentage
1 Battery electric vehicle 39.3
2 Plug in hybrid electric 26.8
vehicle
3 Fuel cell electric vehicle 22.3
4 unsure 11.6
Total 100
Source: primary data

TYPE OF VEHICLE MOST INTERESTED

unsure

Fuel cell electric vehicle

Plug in hybrid electric vehicle

Battery electric vehicle

051015202530354045

Figure 4.11: Type of vehicle most interested

Interpretation
They need more battery electric vehicle with 39.3% and plug in hybrid vehicle 26.8% and
22.3% are need fuel cell electric vehicle and some are unsure. Based on their interest that
they have to follow.

26
Q no 12: How concerned are your, availability of charging infrastructure
in Bangalore
Table 4.12: availability of charging infrastructure
Sl no Availability Percentage
1 Very concerned 52.7
2 Somewhat concerned 37.5
3 Not concerned 9.8
Total 100
Source: primary data

AVALIBILTY OF CHARGING INFRASTRUCTURE IN

BANGALORE

Very concernedSomewhat concerned Not concerned Total

Figure: 4.12: availability of charging infrastructure

Interpretation
Here with the big issue that 37.5% they somewhat concerned and 9.8% not concerned it
means that so many have proper charging infrastructure with 52.7% are available of charging
infrastructure, if they get proper infrastructure more are interested to purchase electric vehicle
.

27
Q no 13. Do you have access to a charging point at residence or workplace
Table 4.13: access of charging point at residence or workplace

Sl no Access of charging percentage

point
1 Yes 36.6
2 No 44.6
3 maybe 18.8
Total 100
Source: primary data

ACCESS OFCHARGING POINT

YesNomaybe

Figure 4.13: access of charging point at residence or workplace

Interpretation
Bangalore is a metropolitan city even through most of citizens are not getting proper charging
point at residence or workplace.

28
Q no 14. what incentives or polices would encourage you to switch an
electric vehicle
Table 4.14: incentives encourage to switch an electric vehicle
Sl no incentives Percentage
1 Subsidies 26.8
2 Tax incentives 23.2
3 Rebates 4
4 Hoc lane access 1.4
5 Charging station incentives 21.4
6 None 23.2
Total 100

Source: primary data

INCENTIVES TO SWITCH AN ELECTRIC VEHICLE

120

100

80

60

40

20

0 SubsidiesTax Rebates Hoc laneChargingNone Total

incentives access station
incentives

Figure 4.13\: incentives encourage to switch an electric vehicle

Interpretation
Subsidies and tax incentives &charging station incentives are encouraging more to switch an
electric vehicle with total of 71.4% respondents.

29
 CHAPTER 5: FINDINGS AND CONCLUSION

Findings
1. There are a greater number of male respondents than female respondents for buying electric
vehicle in Bangalore
2. Below 25 age group are more interested in purchasing electric

vehicle 3.Environmental benefits influence more to purchase vehicle

4.Not up to the mark of charging point station available at residence or workplace

Conclusion
The present study concluded that, successes of many businesses depend on their ability to
create and retaining the customers. Companies to sell their products in standard price with
good quality, availability of brands in all stores and is less costly to attracting new customers.
Brand Loyalty provides companies strong and competitive weapons to fight with competitors
in the market place.

30
 REFERENCES
This research focuses on people's opinions. Bharathi Motwani and Abhishek Patil
(2019). Identified the potential need to introduce alternative technologies to vehicles such
as electric vehicles. The study focuses on the role of features, economic benefits,
environmental concerns, social impacts and running costs on Indian consumer'sEV
purchase intentions.

Mishra.S and Malhotra, (2019). Conducted a study in Bengaluru to understand the

factors that influence consumer acceptance of electric vehicles. They found that price,
range anxiety, lack of charging infrastructure, and perception of low performance were the
primary barriers to EV adoption.

Shukla et al. (2020). Explored consumer perceptions of EV adoption. The survey found
that consumers were interested in adopting EVs, but were concerned about high costs, lack
of charging infrastructure, and range concerns. The authors found that consumer
perceptions of EV adoption are influenced by demographic variables such as age, income,
and level of education.

Explored consumer perceptions of EV adoption. The survey found that consumers were
interested in adopting EVs, but were concerned about high costs, lack of charging
infrastructure, and range concerns. The authors found that consumer perceptions of EV
adoption are influenced by demographic variables such as age, income, and level of
education. Yadav and Yadav (2020)

31
 APPENDIX- QUESTIONNAIRES
1. Gender
a) Male
b) Female
c) Others
2. Age
a) Below 25
b) 26 to 35
c) 36 to 45
d) 46 to 55
d) Above 56
3. Education background
a) School Certificate/Diploma
b) Undergraduate
c) Postgraduate
d) Professional Degree
e) Doctoral/Others
4. Monthly Income
a) Below 25,000
b) 26,000 to 50,000
c) 51,000 to 70,000
d) More than 71,000
e) None
5. Are you Aware of Electric Vehicles (EVs)?
a) Yes
b) No
c) Not aware

6. Do you currently own a Vehicle?

32
a) Yes
b) No
7. If yes, what type of Vehicle do you currently own?
a) Gasoline
b) Hybrid
c) Electric
d) Other

8. What is your budget range for purchasing an electric vehicle?

a) Below 60,000
b) 70,000 -1,20,000
c) 1,30,000 - 2,00,000
d) Above 2,00,000

9. What factor influence your preference for Electric Vehicles?

a) Environmental benefits
b) Lower operating costs
c) Govt incentives
d) Range/charging infrastructure
e) Performance
f) Brand Reputation
g) Other
10. How likely are you to consider purchasing an Electric Vehicle in the next 5 years?
a) Very likely
b) Somewhat likely
c) Not likely
11. What type of electric vehicle are you most interested in?
a) Battery Electric Vehicle (BEV)
b) Plug-in Hybrid Electric Vehicle (PHEV)
c) Fuel Cell Electric Vehicle (FCEV)
d) Unsure

33
12. How concerned are you about the availability of charging infrastructure in
Bengaluru?
a) Very concerned
b) Somewhat concerned
c) Not concerned

13. Do you have access to a charging point at your residence or workplace?

a) Yes
b) No
c) May be
14. What incentives or policies would encourage you to switch to an electric vehicle?
a) Subsidies
b) Tax incentives
c) Rebates
d) HOV lane access
e) Charging station incentives
f) None

34