RuralInnovationProject

Projectreport Submitted in partial fulfillment of

MASTEROFBUSINESSADMINISTRATION

By
AJAYPANDIAN
(Reg.No:23MBA305)
Undertheguidanceof
Dr. Shobana.R
Asst.Professor

DEPARTMENT OF BUSINESS
ADMINISTRATION(PG)HINDUSTHANCOLLEGEOFARTS&S
CIENCE
(Autonomous)
(ApprovedbyAICTENewDelhiandAffiliatedtoBharathiarUniversity)
(ISO9001:2008CertifiedInstitution)B
ehind Nava India, Coimbatore –
6410282024-2025
 CERTIFICATE

This to certify that the Rural Innovation Project, submitted in partial fulfillment of
therequirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is a
recordof original research work done by AJAYPANDIAN ( Reg.No.23MBA305) under my
supervision andguidance.

SignatureoftheGuide

COUNTERSIGNEDBY

DIRECTOR PRINCIPAL

VIVA-VOCEEXAMINATIONHELDON-----------------------------------------

INTERNALEXAMINER EXTERNALEXAMINER
 DECLARATION

I, AJAYPANDIAN hereby declare that the Rural Innovation Projectsubmitted in partial fulfillment
ofthe requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATIONisarecordoforiginalandindependentunderthesupervisionand guidanceof
Dr. Shobana.RAssistantProfessor,DepartmentofBusinessAdministration(PG),Hindusthan College
of Arts and Science and it has not formed the basis for the award of anyDegree / Diploma /
Associate ship / Fellowship or other similar title to any candidate of anyUniversity.

Signatureofthe Candidate
 ACKNOWLEDGEMENT

Anysuccessfulcompletionoftaskwouldbeincompletewithoutthementionofthepeoplewhomadethisposs
iblewith constant guidanceandencouragement.
IwishtoextendmygratitudetoourprincipalDr.A.PONNUSAMY,MBA.,M.Phil.,Ph.D.,
Hindustancollegeof artsand scienceforprovidingthefacilitiesfor carryoutthisinstitutionaltraining.
Iexpressmy deepestthankstotheDr.B.SUDHAKAR,Director,DepartmentofBusinessAdministration
(PG), for their careful and precious guidance who gave opportunity for me to attend thisgracefulproject.
Itis myradiant sentimentto placeonrecord mybest regards, deepestsenseofgratitude to
Dr. Shobana.R,DepartmentofBusinessAdministration(PG)forhervaluableguidance, advice,support
and encouragementto completethisproject successfully.
Iextend mythanks to allthe facultymembers ofourdepartment forthekind co- operation.
Iwish to express myloveand affection to myparents fortheirsupport tocomplete this project.
Iexpress mysincerethanks to myfriends whoweresupportingme
 TABLEOFCONTENT
S.NO Title Page
No.

1 INTRODUCTION

2 ObjectiveoftheProject

3 Descriptionofthegeographicalareatakenforproject

4 Generaldemographicstatusofthepopulationwheretheprojectwasunder
taken
5 DataAnalysis

6 FINDINGS

7 SUGGESTION

8 CONCLUSION
INTRODUCTION

Rural innovation project is a study carried out by the students in rural area about the

peopleknowledgetowardsnewtechnologyandthegovernmentschemes.Theobjectiveoftheproject

is to know about whether the people are aware of the new technology and the

governmentschemethatgovernmentprovidedtowards thedevelopmentof ruralarea.

Through this project we can come to a conclusion whether the people are aware of the

centralgovernment schemes, new technology updates in banking field, how they are facing

the

newtechnologyupdatesandhowtheyareovercomingthoseupdates.Thesurveyalsohelpstofindouth

owthepeopleinruralareasocialsecuredinfinancialrequirementslikeinsuranceschemethat are

provided mainly life insurance, accidental insurance etc.This also include the peopleare aware

of the rural development schemes that are provided by central government

likepraadhanmantrikaushalvikasyojana,primeministerarogyayojanaetc.uptowhichleveltheyare

updated, if not where they are lacking in terms of communication. This survey alsoconcludes

in the field of labor welfare and social security measures specifically

educationalwelfare.Italsoprovidesthedataofonlinepurchasebehavioroftheruralpeople,howadeq

uatetheyarepurchasinginonlinemode,whethertheyaresatisfiedintheonlinemodeofpurchases.

1
OBJECTIVEOFTHEPROJECT:

 The objective of the rural innovation project to go out the

standardmethod of learning and to have a social interaction with people

and learnfromthem

 Thisprojectistoensurewhetherthepeopleareeducatedaboutthenewtechnol

ogyupdate and tofind outhowfartheyarein update

 It helps to find out how far the government schemes are

communicatedbetweenthepeople and educatethemabout thosescheme

 Providingthemabouttheawarenessaboutthebankingsystem

 It is also providing personal development of the students and

gainknowledgeotherthaneducation.

 Italso increasestheconfidenceofthestudent

2
GEOGRAPHICALAREAOFTHEPROJECTUNDERTAKEN

The rural innovation project I have undertaken in a village of uppur it is

3
GENERAL DEMOGRAPHIC STATUS OF THE POPULATION
WHERETHEPROJECT WAS UNDERTAKEN
District Ramanathapuram

Blockpanchayat Kadalur

area 1658.71 hectares

Block / Taluka : Tiruvadanai

Population 4,043

Male 1,908

Female 2,135

Pincode 623525