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White Hat and Black Hat SEO

The document compares white hat and black hat SEO strategies. White hat SEO refers to accepted optimization techniques like quality content, guest posting, and link baiting. Black hat SEO uses dishonest methods like hidden text, keyword stuffing, and cloaking that can result in search engine penalties.

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jobayer
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77 views3 pages

White Hat and Black Hat SEO

The document compares white hat and black hat SEO strategies. White hat SEO refers to accepted optimization techniques like quality content, guest posting, and link baiting. Black hat SEO uses dishonest methods like hidden text, keyword stuffing, and cloaking that can result in search engine penalties.

Uploaded by

jobayer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEO

TYPES
White Hat SEO Black Hat SEO
White hat Search engine Black Hat SEO In order
optimization (SEO) refers to rank a website higher
to online marketing in search results, SEO is
strategies that have been a strategy that goes
accepted by search beyond search engine
engines. A website's guidelines. These
objective is to rank dishonest methods
higher in search engine rarely result in a search
results using search engine penalty and
engine optimization, or don't help the searcher.
SEO.
White hat SEO Black hat SEO

Quality content Hidden text


Develop quality content for users. These are textual content that your
Which turns attractive for search visitor can't see but still readable
engine by search engines.
Guest posting Keyword stuffing
It is getting backlinks to increase Keyword stuffing is an unethical
the guest blogger sites. SEO technique. It happens when
Link baiting web pages are loaded with
Link baiting creates content keywords in meta tags
encouraging people to link to your and content.
page from another website. Duplicate content
Improving content Posting the same content on
Incorporate more keywords and numerous places on your website.
keep Link farming
people on your page. Link the farming group of the
Redesigning website website to all hyperlinks to
To become more visually all other websites in the group.
appealing. It’s a form of spamming the
index of search engines.
White hat SEO Black hat SEO

Researching and analysis Doorway page


Your audience, your website Fake pages that the user never
usability and functionality, sees. When the user hits the pages
and your site metrics. that brings to a completely
Rewriting different one.
Rewrite metadata to include more Cloaking
information. Displaying different content to
Internal linking search engines that users identify
Effective SEO techniques many via IP or other methods.
sites use some form of script to Parasite hosting
enable fancy drop-down
Scraping
navigation.
Best user experience
Long term strategy

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