How to hit

Victoria Kurichenko
1
 CONTENT
3
Introduction
4 About the author
7 Chapter 1: Everything you need to know about Google’s

updates in 2023
14 Chapter 2: SEO trends you can’t ignore in 2024
23 Chapter 3: What you should know to rank on Google
84 Chapter 4: 5 tips to help you write better content
95 Chapter 5: What to do if your website rankings drop
104 Chapter 6: Bonus: Your year-end SEO to-do list
109 Chapter 7: Recommended tools
118 Conclusion
120 Thank you! Let’s connect!

2
INTRODUCTION

Hi dear reader!

Thank you for purchasing my actionable guide on “How to Write Blog

Posts That Hit the Google Front Page!”

I am excited to teach you my proven-to-work keyword research and

SEO writing processes that will help you create high-ranking content
on Google.

As an SEO expert, I’ve written over 50 blog posts for B2B and SaaS
companies. In addition, I’ve published roughly 100 optimized blog
posts on my website.

In recent years, I’ve tested various on-page optimization techniques,

content structures, writing tips, and SEO tools. I try something new
almost daily to stay on track with the latest SEO updates and only teach
you the tried-and-true strategies that work for me and my clients.

The first chapters of this ebook will share the most important Google
algorithm updates of 2023 and how the SEO environment will change
in 2024. With this knowledge, you’ll be one step ahead of your
competitors.

The core chapters of this ebook will teach you everything you need to
know and do to rank in the top 10 organic search results on Google.
I’ll explain what happens behind the scenes after you publish content
on the web, how to pick easy-to-rank topics for your website, and how
to increase your website’s click-through rate (CTR) in organic search
results.

3
You’ll also learn what to do if your website rankings drop. Spoiler alert:
this strategy has yielded positive results in 100% of cases. I use this
strategy whenever I see a continuous decline in impressions, organic
traffic, and rankings. So, stay tuned for the chapter five.

My case studies will share invaluable insights about the impact of

AI-generated content on SEO. You won’t find similar case studies
elsewhere because most SEO specialists tell you what you should do
without mentioning why and what you can achieve.

If you are just starting your SEO journey, this ebook will help you quickly
learn proven-to-work keyword research and SEO writing strategies
without the fluff.

If you have decent experience in SEO, this ebook will help you deepen
your knowledge of SEO, better understand Google’s indexing process,
the role of AI in SEO, and so much more!

Before getting started, let me share a few words about my experience

in SEO and content writing.

4
ABOUT THE AUTHOR

Nice to meet
you!

My name is
Victoria
Kurichenko.

I’m an SEO expert, a top writer on Medium, a solopreneur, the founder

of Self Made Millennials, and a voracious reader.

I started my SEO career back in 2015 when I transitioned from being

a customer support representative to an online reputation manager
(ORM). Analyzing my first job in online marketing, I can certainly say
the company I worked at back then didn’t need an ORM specialist.
Nevertheless, they helped me make a significant transition within the
company.

I spent four years working on various projects without knowing what I

was doing and having a team to mentor me. This was tough. If I could
turn back time, I would have made different decisions to save my time
and protect my mental health.

5
Nevertheless, that experience helped me realize what I didn’t want to
do in my life and how to manage multiple tasks simultaneously.

My real SEO experience started in 2019 when I joined a user

experience (UX) design agency. I’ve learned about UX design, SEO, paid
advertisement, and SEO content writing since I have worn all possible
marketing hats for three years.

All the accumulated knowledge and experience helped me quit my

full-time job, build a personal brand, and work with established
product design companies, marketing agencies, and SaaS companies
worldwide.

In 2020, I started writing during the pandemic, which has changed

how I see and live my life now.

I’ve published 300+ blog posts on Medium, reaching over 700,000

readers worldwide.

My words helped me get featured in Medium’s top publications, such

as Better Marketing and Start it Up, the Shapr3D blog, Beehiiv, and
more!

In July 2021, I launched selfmademillennials.com as a digital

environment for my marketing and SEO experiments.

I’ve grown Self Made Millennials from 0 to 6,000+ active monthly

users while working on my website only a few hours a week. Since
I’ve always had many projects, I couldn’t dedicate more time to my
website. Nevertheless, my website’s traffic has been steadily growing.

Here is the traffic growth chart from my Google Search Console

account:

6
My website impressions and clicks August 6th, 2022 – December 5th, 2023. Source:
Google Search Console

Companies I worked at:

My works are featured in:

Now, I am on a mission to help companies create optimized content

and attract potential clients from organic search results.

Like you, I adore blogging and content writing. I am excited to teach

you how to grow your website using SEO.

P.S. The ebook contains affiliate links. I might get a small commission if you purchase
recommended products.

7
Chapter 1

EVERYTHING YOU
NEED TO KNOW
ABOUT GOOGLE’S
UPDATES IN 2023

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Google has changed a lot in recent years, which means some strategies
that SEO specialists and site owners preached no longer work.

Google implements over 10 major algorithm updates yearly. Every

time an algorithm update happens, your website can lose or gain
rankings. The second is rare, though. I’ve experienced it several times
on my website, but I’ve also seen a very harsh decline in rankings due
to Google algorithm updates.

If you want to be aware of the latest Google algorithm changes, I

recommend occasionally checking the Search Status Dashboard.
That’s the most reliable resource to learn about Google algorithm
updates.

In 2023, Google made significant algorithm updates 10 times; that’s

almost once a month!

Since we observe the same algorithm updates yearly, there is a high

chance Google will release them in 2024, too.

Let me explain what every Google algorithm update means for you
as a website owner and how you can ensure your website won’t be
affected.

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10
 1. Google Helpful Content Update

Google has refined its algorithms to better identify and reward

websites that provide genuinely helpful content.

Introduced in September 2023 for the first time, the Google Helpful
Content update aims to prioritize websites with original, informative,
and engaging content that genuinely serves users’ needs. This update
likely places increased importance on content quality, relevance, and
user engagement metrics rather than the number of keywords or
backlinks.

This update affects website owners by encouraging them to create

high-quality content that is well-structured, easy to read, and provides
valuable insights to users.

Gone are those days when you could easily generate content and
make it rank in organic search results. Today, Google wants to know
who’s behind the content and whether the content piece will satisfy
users’ search intent.

Based on my experience, this is one of the most important algorithm

updates to consider when creating optimized content on your website.

I’ll teach you how to create content that’s in line with Google
requirements in the following chapters of this ebook.

2. Google Core Algorithm Update

Core algorithm updates are significant and can impact search results
comprehensively. These updates usually aim to improve the overall
search experience, including content quality, technical aspects, and
user experience, by refining how Google ranks and displays search
results.

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Keeping content relevant and user-friendly is crucial to maintaining
and improving search rankings.

I recommend updating your money-making pages, disavowing

backlinks, and reviewing the overall SEO strategy only if your
website lost its rankings considerably due to the core algorithm
update!

The screenshot below shows how impressions and clicks on my

website changed after the Google March 2023 core update. The
drop was insignificant. Therefore, I quickly improved the rankings by
implementing the strategies described in chapter five, “What to do if
your website rankings drop.”

How the March 2023 Core update impacted my website. Source: Google Search Console.

3. Google Review Update

Do you publish and monetize product reviews on your website?

Are you planning to launch a website and write listicles like “Top X
Tools for Content Writers in 2024?”

In both cases, your website can be affected by the Google Review

update.

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In a nutshell, the Google Review Update was introduced to evaluate
the credibility and quality of online reviews.

It focuses on identifying fake or misleading reviews and prioritizing

those that are genuine and helpful to users.

This update affects website owners who rely on reviews for their
business reputation and search rankings.

If you write and monetize product reviews like me, ensure your review
system is robust and transparent. Include product screenshots,
videos, how-to guides, and personal stories to help users understand
that your product review is authentic.

Here’s how the November 2023 Review update impacted my website.

Like in the previous example, the impact was relatively insignificant.

How the November 2023 Review update impacted my website. Source: Google Search
Console.

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You may wonder how to check whether your website was impacted.
Here’s what you can do.

1. Track Google update announcements on the Search Status

Dashboard or the official Google Search Central page on X
(former Twitter).

2. Check your website performance daily in Google Search

Console. It’s a free website performance tracking and analysis
tool that provides the most accurate information about your
website’s performance in organic search results, including
indexing, impressions, clicks, and rankings.

If you don’t have Google Search Console installed yet, check this how-
to guide from Google.

Your website is affected if you notice a significant and continuous

drop in impressions, clicks, and rankings in Google Search Console.

No need to panic! It happens to all website owners.

All you need to know is how to create optimized content aligned with
Google requirements to avoid your website being penalized by the
algorithm updates.

Luckily, you are reading this ebook now, which will help you master
the art and science of SEO writing.

Before sharing any actionable strategies, I want to ensure you know

what SEO updates and changes you can expect in 2024.

14
Chapter 2

SEO TRENDS YOU

CAN’T IGNORE IN 2024

15
Many things happen in the SEO world daily. However, not all of them
last long.

In this chapter, I want to talk about one trend that’s already shaping
the world of SEO and will have an even bigger impact on site owners
in the following years.

You’ve probably guessed I’m talking about artificial intelligence (AI)

and its impact on SEO.

Here’s the challenge.

Everyone’s using AI tools, like ChatGPT and

Bard, to write content nowadays.

Why should you bother about AI as a site owner?

AI chatbots like ChatGPT or Bard are trained on a massive dataset of

existing content and then use this data to generate new content.

I know that content created by ChatGPT and Bard lacks personality

and credibility. However, it’s only a matter of time before AI will be
smart enough to provide accurate answers fast.

What’s next?

Here comes another issue — a massive spread of AI-generated content

all around the web!

If it takes me 1–2 days to write, optimize, and publish an article on my

website, AI can generate hundreds of new content pieces within this
time frame.

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It’s ridiculous.

One human-written article versus hundreds of AI-generated content

pieces.

I’ve also seen some clients slowly shifting towards using ChatGPT for
content writing. They say, “Why hire content writers if ChatGPT can do
the same thing but faster and cheaper?”

Despite being an SEO expert, I could not come up with a proper

response to this statement.

Technically, Google is not against using AI:

“It's important to recognize that not all use of automation,

including AI generation, is spam. Automation has long been
used to generate helpful content, such as sports scores, weather
forecasts, and transcripts. AI has the ability to power new levels
of expression and creativity, and to serve as a critical tool to
help people create great content for the web.

However, using automation — including AI — to generate

content with the primary purpose of manipulating ranking in
search results is a violation of our spam policies.”

Read the last sentence one more time.

Google explicitly says that using AI-generated content to manipulate

rankings is a policy violation. Guess what? That’s the primary reason
why site owners use content generation tools.

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Before AI content generation became mainstream, I conducted
several experiments on my website to measure the impact of AI-
generated content on website performance in organic search results.
In particular, I wanted to learn if Google treats AI-generated content
differently and how it would rank.

Let me share my case study findings.

Here’s how an article entirely generated and optimized by ChatGPT

performs in organic search results.

When I first published this article on my website in March 2023, I

predicted its impressions would eventually fall to 0. I was right. The
tendency is negative, and the page is heavily impacted by Google
algorithm updates.

How an article generated with ChatGPT performs on my website. Source: Google Search
Console.

Here’s another example with a Bard-generated article.

I published this article in June 2023.

I did not build backlinks to this article or use any other means to
promote it. I published it to see how it would perform and whether I

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could potentially use AI to quickly generate tool reviews. Spoiler alert:
no!

How an article generated with Bard performs on my website. Source: Google Search
Console.

You might have noticed that the article gets some organic traffic
despite low impressions. That’s because I targeted a low-competitive
keyword. As soon as more website owners publish similar content,
this article will lose its position.

I’ve shown you two examples from my website. However, I’ve also
seen similar cases on my client websites.

My ultimate conclusion is the following:

Publishing AI-generated content on your website is at your own

risk! An article that combines AI and human writing, shares value
for readers, and expresses author credibility will perform much
better.

In the following chapters, I’ll show you how to effectively leverage AI

tools without getting a penalty from Google.

However, let me share a few words about the Generative AI trend first.

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 Generative AI in SERP

On May 10th, Google announced generative AI integration into the

Google search result page (SERP), which made me seriously worry
about the future of SEO.

This is their official announcement on X (former Twitter).

Google’s announcement of the Generative AI in SERP. Source: X.

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Google said that the top of the search engine result page will be
occupied by AI-generated snippets like this one:

A new type of generative AI snippets for SERP. Source: X.

I hope you get it now why SEO specialists have started to worry.

This giant AI-generated snippet is designed to respond to users’

queries, preventing them from navigating to websites.

Instant answers, featured snippets, and zero-click searches have

reduced CTR (click-through rate) by roughly 20% for top-ranking
websites.

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Study of the average click-through rate of featured snippets. Source: Ahrefs.

Can you imagine what will happen after Google releases AI-generated
snippets?

I have a few thoughts about it:

1. Drop in the overall click-through rate (CTR) for all top 10

ranking web pages.

2. More fierce competition for the top 3 positions in organic

search results.

3. Google can create new ad opportunities to incentivize people

to pay for top positions on the search result page.

4. Google’s chatbot, Bard, will generate answers to informational

queries in search results. It means users won’t need to navigate
to websites to read more information.

5. Even top-performing websites will see a drop in organic

search traffic.

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 6. Popular SEO strategies that we actively utilize nowadays will
no longer bring the desired results.

7. Instead of focusing on keywords, we’ll have to learn how to

optimize for search snippets.

These are a few thoughts on what website owners may see happening
in the upcoming years.

I’m not trying to make things look worse. Not at all. I’m sharing my
thoughts to help you prepare for the inevitable changes impacting
your website’s performance.

Luckily, your website won’t be impacted by the Google algorithm

updates if you implement the recommendations from the following
chapter.

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Chapter 3

WHAT YOU SHOULD

KNOW TO RANK ON
GOOGLE

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Before learning how to optimize content for rankings, you must know
what happens behind the scenes when you hit the “publish” button.

Your web page should go through the following four steps before it
becomes searchable on Google:

1. Discovering
2. Crawling
3. Rendering
4. Indexing

Let me briefly explain what happens at every step.

How Google bot crawls and indexes new content. Source: Elegant Themes.

1. Discovering

You might think that your newly published article is already available in
search results since anyone can access your website’s URL immediately
after it’s published on the web.

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However, it’s not true!

Even though you can access it through the URL, no one will find it
in organic search results since the Google bot (Google’s web crawler)
must first discover your newly published URL.

How does it happen?

Google’s bot continuously browses the web to discover new content

and recrawls existing pages. It finds new content through internal
links on your website or backlinks pointing to your website. As soon as
a new piece of content previously unknown to Google is discovered, it
starts crawling the URL.

How Google bot crawls and indexes new content. Source: Elegant Themes.

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 2. Crawling

Once a new web page is discovered, search engine bots systematically

crawl through its content, gathering information about its structure,
keywords, and overall relevance.

This process involves navigating the page’s HTML code, extracting

text and links, and analyzing the page’s metadata (the title tag and
description you see in search results).

Crawling helps search engine bots understand the page’s content and
context, making it easier to determine its relevance to user queries.

At this point, the Google bot can either move to the next steps or get
stuck at this step for a while.

That’s why publishing a new web page isn’t enough. You must ensure
your web page doesn’t have “discovered/crawled — currently not
indexed” issues.

Google gives the following explanation for these issues:

“Crawled – currently not indexed: The page was crawled by Google,

but not indexed. It may or may not be indexed in the future; no need
to resubmit this URL for crawling.

Discovered – currently not indexed: The page was found by Google,

but not crawled yet. Typically, Google wanted to crawl the URL, but
this was expected to overload the site; therefore, Google rescheduled
the crawl. This is why the last crawl date is empty on the report.”

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“Crawled – currently not indexed” issue. Source: Google Search Console.

Simply put, Google knows about your web page but decided not to
add it to its main index (content storage) because of some issues.

Google does not provide answers or explain what causes these issues
and how to fix them.

I have some guesses to explain the reasons behind these issues.

Perhaps your server was overloaded when the Google bot was crawling
your website, or your website has a low loading speed or poor content
quality, to name a few.

Note that it takes up to two weeks for a new website to get indexed. If
the issue isn’t resolved automatically, try to request indexing through
Google Search Console like this.

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An issue with indexing. Source: Google Search Console.

3. Rendering

Rendering involves the interpretation and display of web page content.

While crawling collects raw data, rendering simulates how a web page
appears to users in a browser.

This step is crucial because some content, especially dynamic elements

generated by JavaScript, may not be visible in the raw HTML.

By rendering pages, search engines can understand and index the

complete user experience, including interactive and dynamically
generated content.

4. Indexing

“Your URL is on Google” — that’s the most desired status for all website
owners.

If your newly published web page shows this status in Google Search
Console, my congratulations! Your web page is available for users on
Google.

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A “URL is on Google” message. Source: Google Search Console.

Here’s what happens behind the scenes:

After crawling and rendering, the search engine stores the extracted
information about the webpage in its index, a massive database that
maps keywords to web pages.

Indexing involves organizing and structuring the gathered data to

allow efficient and fast retrieval of relevant pages for user queries.

Let me repeat it once again to make it clear: all web pages on your
website should be indexed unless you intentionally want to
exclude some pages from search results.

Okay, your web page is on Google now. But what happens next?

In an ideal scenario, your web page should appear in the top 10

organic search results whenever a user inserts your target keyword
in a search bar.

If you’ve already stumbled upon the term “keyword,” it's fantastic! If

not, it’s not a problem. You’ll learn everything about keywords in the
following paragraph.
30
 What is a keyword?

A keyword is a word or phrase users type into a search engine to find

information on a particular topic.

Try to recall the last time you opened the Google search bar. What
did you type? Most likely, you wanted to find out something, buy
something, or inquire about the direction of a particular store nearby.

Top-ranking search results reflect the work done by SEO experts, who
know how to optimize a content piece for a particular keyword, and
Google. Because Google believes your web page is relevant to users at
a particular moment of time.

Based on users’ search intent, keywords can be:

1. Informational (“What’s SEO?” “How to rank high on

Google?”)

2. Commercial (“Buy SEO books,” “Affordable SEO tools.”)

3. Navigational (“SEO agency in New York.”)

As a website owner, you’ll be interested in the first two types of

keywords. The informational keywords are often less competitive,
while commercial keywords can help you earn money.

If you run a local business, you should definitely know the navigational
keywords your target audience uses to find businesses similar to
yours.

31
Based on lengths, keywords can be:

1. Single-word phrases (“iPhone,” “t-shirts.”)

2. 2–3 word phrases (“buy iPhone 15,” “Nike shoes.”)

3. Long-tail keywords (“Is buying the latest iPhone worth

it?”)

It’s often hard to predict what users want to buy by typing a single word
on Google. As a website owner, you won’t know whether their search
intent is commercial or informational. However, creating content that
satisfies users’ search intent is much easier when targeting medium
and long-tail keywords. Moreover, these keywords usually have lower
competition, which increases your chances of ranking high in organic
search results.

Semrush has an easy-to-grasp graph that illustrates the potential of

every keyword type.

Even though “Tomato plant” has the highest monthly search volume,
this keyword’s conversion rate is low. Why? Because you don’t know
what exactly users want when they google this keyword.

The medium-tail keyword “When to plant tomatoes” and the long-tail

keyword “Why are tomato plants turning yellow” are straightforward.
You know what exactly users want in both cases. Therefore, creating an
article that answers these questions and promotes related products
or services is easy.

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Types of keywords, according to Semrush.

As you know, keywords are the foundation of search engine visibility,

and they play a crucial role in determining how high a website appears
in search results pages (SERPs) for specific search queries.

In the following paragraphs, I’ll show you how to research medium-

and long-tail keywords with informational and commercial search
intent.

You’ll no longer write content that no one finds and reads online.
Instead, you’ll have proven-to-work keyword research methods to
discover keywords your target audience continuously uses on Google.

Let’s move on without further ado!

33
 3 methods to find keywords for your website

As an SEO expert, I use several methods to research keywords. All

of these methods have worked for me for years. The more I gained
knowledge and experience in SEO, the more I honed my keyword
research processes to make them efficient.

I’ll explain every method in detail and what you should achieve at the
end.

First, I want to say a few words about SEO tools.

I use Semrush for keyword research and analysis. Semrush is an

all-in-one SEO tool you can use for various SEO, SMM, and content
management tasks. It has a 7-day free trial and a powerful but limited
free version.

I’ve tried multiple SEO tools. I can confidently say Semrush is the best
one in terms of price and value for SEO experts, small and established
businesses, and startups.

If you are a solopreneur on a budget, I’ll recommend a few affordable

tools for keyword research in the 7th chapter of this ebook.

I’m excited to teach you my proven keyword research methods. So,

let’s get started!

Method 1 — Keyword overview

Try to recall the last time you suddenly came up with a random topic
and wanted to write an article about it.

Like you, I generate various writing ideas daily. However, it doesn’t

mean every idea is worth implementation.

34
There is an easy method to check whether your topic has a ranking
potential. Semrush, like any other SEO tool, has a Keyword Overview
report, which you can use to check whether anyone searches for your
keyword on the web and how competitive your keyword is.

For example, I came up with a random topic, such as “side hustles for
full-time workers.” It’s a pretty relatable topic, isn’t it?

Instead of wondering whether it’s worth writing an article about it, you
can quickly check the keyword potential in Semrush. In our example,
you can see that the keyword has 320 monthly global search volume,
140 monthly search volume in the USA, 76 keyword difficulty, and
mixed search intent.

I’ll teach you how to analyze keywords in the following paragraphs. I

want you to get familiar with different keyword research methods and
pick the most suitable one.

The Keyword Overview report in Semrush.

35
Method 2 — Keyword generation

It may happen that your topic idea doesn’t have ranking potential.
However, it doesn’t mean you shouldn’t target it. It simply means
people use different words to find content on the web.

Instead of manually brainstorming and analyzing every keyword, you

can use Semrush Keyword Magic Tool to generate keywords with
traffic potential.

Semrush uses your keyword idea to find multiple similar keywords,

where each keyword has a search volume.

If you work on your website or manage a client’s website, that’s a quick

way to pick keywords for a content writing plan.

In the following paragraph, I’ll show you how to prioritize keywords

with money-making potential.

Keyword Magic Tool in Semrush.

36
Method 3 — Spy on your competitors’ keywords

This is rather an advanced method for website owners who have

already covered many keywords in their niches and want to know
what they're missing.

You can use Semrush’s Keyword Gap tool to discover keywords your
competitors rank for, but you don’t. Add your closest competitors’
URLs to the Keyword Gap tool and hit “Compare.”

Keyword Gap Tool in Semrush.

Honestly, that’s my favorite keyword research method since you can

quickly discover keywords that help your competitors attract the
target audience and make money.

The top opportunities are highlighted at the beginning of the report.

These are keywords that Semrush believes are the most suitable for
your website. However, I recommend checking the “Missing” tab first
of all. The “Missing tab” shows all keywords that your competitors rank
for in organic search results, but you don’t.

37
In my example below, I only inserted two competitor URLs to discover
56 keywords. However, I can easily discover even more opportunities
by adding more competitor URLs.

By default, you can insert up to five competitor URLs at once. That’s a

lot of keyword ideas for your website.

In the following paragraph, I’ll show you how to analyze keywords and
pick the most suitable ones for your website.

Keyword gap analysis report in Semrush.

4 metrics to analyze keywords

At this point, you should be able to discover plenty of keywords for

your website. However, it doesn’t mean every keyword is worth your
attention.

The following metrics will help you critically analyze keywords and
pick the ones your website can realistically rank for.

38
Global search volume roughly estimates how often your keyword
is searched worldwide per month. Simply put, the higher the search
volume, the more popular your keyword is.

Volume in your target country shows how often people search for
your keyword on average per month in your target country.

Keyword difficulty helps to understand how competitive your

keyword is for ranking. If too many web pages compete for the top
ranking positions, reaching the first search engine result page will be
challenging. The metric is usually measured on a scale from 0 to 100.

You can use various tools to check these metrics. In my examples, I

use Semrush, but I also shared alternative tools for keyword research
in chapter seven of this ebook.

There is one more essential metric to check while analyzing keywords

— traffic potential. Traffic potential shows how much traffic you can
realistically get if your web page ranks on the first Google search result
page for your target keyword.

Let me put it this way.

Imagine you want to target the “side hustles for full time workers”
keyword, which has 140 search volume in the USA. Even if your article
ranks first on Google for this keyword, you won’t get 140 monthly
visitors.

Here is why.

Users can click on other search results from the top 10 positions.
Google can show featured snippets for these keywords, answering
users’ questions right on the spot without the need to open any
website. Besides, paid ads can steal your traffic, too.

39
I’ve seen cases when promising keywords had zero traffic potential. It
happens when big websites dominate the web, like Wikipedia, and if
Google can answer users’ questions right on the search result page.

For example, here’s what a search engine result page looks like for the
“When was Mona Lisa painted?” keyword. The answer is right on the
page without a need to navigate elsewhere.

Example of a keyword with zero traffic potential. Source: Google.

Feel free to use the following numbers as a benchmark when

researching easy-to-rank keywords with high traffic potential. You can
use Semrush to research and analyze keywords. I’ve also shared a
list of paid and free keyword research tools in chapter seven of this
ebook.

40
 Global volume (GV): 100+

Search volume in your target country (SV): 100+

Traffic potential (TP): 100+

Keyword difficult (KD): <30 (medium competition)

Collect all your keywords in an Excel spreadsheet and write down their
GV, SV, TP, and KD. This way, you’ll see which ones have higher search
volumes with medium and low competition.

In the following paragraph, I’ll teach you how to prioritize keywords,

but you are already one step closer to picking the most suitable
keywords for your website.

My excel spreadsheet with keyword metrics. Source: Excel

41
Pro tip

Many tools can help you analyze keywords. Once you pick a tool,
I recommend checking how it measures keyword difficulty and
search volume.

For example, Semrush measures keyword difficulty on a scale

from 0 to 100. It calculates keyword difficulty by analyzing the
number of referring domains, the do-follow/no-follow backlink
ratio, and various keyword metrics, to name a few.

If your website is new or has a low domain rating (DR), you should
prioritize keywords with low keyword difficulty, such as below
14, according to Semrush. Your website will likely rank in the top
ten organic search results for such keywords if you create well-
researched and optimized content.

Semrush keyword difficulty scores. Source: Semrush.

42
As to the search volume estimates, the Semrush team says it is
an annual average.

Average monthly search volume represents the number of times

the keyword was searched over the past year divided by 12. This
number could be higher or lower than the average in certain
months for seasonal and trending keywords.

43
 How to prioritize keywords

When you are done with keyword research, you have many topics to
write about.

What should you start with?

Picking the keywords with the highest search volume isn’t always the
best strategy. Your ultimate goal is to attract potential customers, not
random traffic.

As Tim Soulo, Ahrefs CMO, once well said:

Tim Soulo
CMO and Product advisor at Ahrefs

“The primary goal of growing a blog is acquiring new

customers. Treat your blog as a customer acquisition
channel, not a traffic acquisition channel.”

How do you prioritize keywords to get the highest output from your
content?

Focus on keywords with business potential.

Assign 3 points if you answer “yes” to the questions below when

analyzing your keywords. The less important keywords will get 1 and
2 points, respectively.

44
 Can this keyword bring me potential customers?

Do I have products and services I can offer users who will visit
my website through this keyword?

Can my products solve the needs of people visiting my website

through this keyword?

Use these questions to critically assess your keywords and prioritize

the ones that will help you make money from your website as soon as
possible.

You can assign priorities to your keywords in the same Excel

spreadsheet.

The screenshot below shows how I’ve done it for my website. I’ve
researched many SEO-related keywords. However, the prioritization
technique helped me handpick keywords with the search traffic and
business potential.

Keywords with 3 and 2 points are the best candidates for content
writing.

45
Analyzing every keyword based on their business potential.

Have you got some juicy keywords to focus on?

Let me show you how you can create a content writing plan that you
can use for your website.

How to create a content plan

A content plan is a schedule of what you will publish on your website

and when.

Having a content plan helps save time and plan your resources in
advance.

As a website owner and an SEO writer, I usually prepare a content plan

in advance for at least six months (ideally, for 12 months).

46
Here is an example of the content plan I’ve created for my website
with the following goals:

Attract users interested in SEO writing to grow my email list and

sell my digital products.

Increase affiliate income through product reviews.

Feel free to replicate this content plan format. It’s the simplest yet
effective way to stay on top of your content creation process.

Example of the content writing plan I created for my website.

In addition to locating keywords in the order of priority, I recommend

adding a few more details to the content plan that will make it more
informative for you and your team:

Business value

Content format

Remember that organic traffic acquisition shouldn’t be your primary

goal!
47
Every article should help you achieve your business goals, whether it
is lead generation, product sales, or email list growth.

Content format, on the other hand, will help you grasp how your
content should be structured.

I know it’s often unclear what your article should cover to satisfy user
search intent. Should it be a listicle, a guide, a checklist, or a landing
page? A short article may be enough for users to get all answers, but
search engines may consider it uninformative. On the other hand,
including too many irrelevant details won’t help your web page rank
high either.

In the following paragraph, I’ll share strategies that will help you
analyze search intent and structure your article the right way.

How to analyze search intent

After analyzing users’ search intent, you’ll know exactly what to write
about and how to structure your content.

Search intent is the “why” behind users’ queries. In other words, this
is the reason why users type their search queries in the Google search
bar.

If users search for answers, their search intent is informational. If

they want to buy something, it’s commercial. If they want to navigate
somewhere, it’s navigational.

Aligning your content with search intent is essential nowadays

because Google aims to serve users with the most relevant content at
a particular moment in time.

Additionally, you’ll only be able to sell your products or services if your

keyword has a commercial search intent.

48
I’ll show you how to analyze search intent with the help of Semrush
and manually.

Semrush shows search intent for every keyword as a part of its

keyword overview report.

In my example, the search intent for the “SEO books” keyword is

commercial, which means people use this keyword to buy books.

Keyword search intent in Semrush.

However, does it mean you should create a landing page targeting this
keyword to sell books? No!

First, you must analyze search intent carefully before creating

optimized content. Here’s how: check the structure of the top 10
organic search results for your target keyword.

Since Google has the most extensive online user behavior database,
it knows exactly what users want to see for every keyword and what
content structure works best.

49
I prefer using Semrush’s or Ahrefs’ SERP checkers, but you can also
manually review the top 10 ranking pages for your target keyword.

In my example, all of the top-ranking pages are listicles. It means users

want to know what SEO books exist and quickly pick one for reading.
If you want to target this keyword, you definitely have to write a better
and catchier listicle since shoehoning a landing page into the top
search results won’t work!

SERP overview for “SEO books.” Source: Ahrefs.

Even though manual SERP checking isn’t always accurate, you can use
it to quickly define search intent.

In my example, most top-ranking pages targeting the “SEO books”

keyword are listicles. Unsurprisingly, my website also ranks on top! I
achieved it by conducting keyword research, analyzing search intent,
and identifying how the article should be structured to satisfy users
and Google.

50
Manual SERP overview for “SEO books.”

You already know how to conduct keyword research and analyze

search intent. In the next paragraph, I’ll teach you how to structure
your article to answer user search intent.

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 How to structure your content

Imagine you want to write an article about SEO books.

You already know your target keyword has decent search traffic
potential, bearable keyword difficulty, and commercial search intent.
However, how do you know what to write about? Should your article
have three, five, or more paragraphs? What those paragraphs should
cover? And how to ensure your article answers users’ search intent?

These are just a few questions to consider when writing your article.

I know some writers create outlines solely based on their judgment.

However, that’s not the best strategy. You may miss essential details if
you don’t know the niche well. However, even if you create content for
your niche, you can forget to include important information.

If users don’t find your article helpful, they’ll likely return to search
results and navigate to another website. Sooner or later, Google will
notice this pattern and push your article down in organic search
results. You don’t want this to happen. Therefore, let me show you
how to align your content with users’ search intent.

52
1. Collect semantically related keywords

Semantically related keywords are the ones closely related to your

target keyword.

There are many ways to find semantically related keywords. Feel free
to use the most suitable method for you. They are all reliable and will
help you better understand what your target audience wants to know
about your topic.

First, you can use Semrush’s “Related,” “Phrase match,” “Broad match,”
and “Questions” reports to find semantically related keywords. Other
SEO tools, like Ahrefs and Mangools, have similar reports. So, it doesn’t
really matter which SEO tool you use.

How to find semantically related keywords with Semrush.

The Google search result page also shares many insights about users’
search intent. In particular, you can find semantically related keywords
in the “People also ask” and “Related searches” sections.

53
Google’s related searches for the “SEO books” keyword. Source: Google search results.

The “People also ask” section on Google. Source: Google search results.

You can also check recommendations provided by AI SEO writing tools.

For example, I use Robinize’s free version to collect related terms. Not
all recommendations are worth implementing, but the tool provides a
decent list of related keywords.

54
Robinze is an AI-powered SEO tool that also recommends related terms for writing.

I recommend using one more advanced method if you have access to

a professional SEO tool, like Semrush or Ahrefs.

You can check the keywords your top-ranking competitors rank for.
This way, you’ll quickly discover keywords your article should cover.

How to check the keywords your competitors rank for. Source: Semrush.

55
2. Create a table with semantically related keywords

Collecting semantically related keywords from various resources can

be challenging. Therefore, I always recommend creating a table with a
list of keywords to help you see a broader picture and grasp what your
article should cover.

Here’s what I collected for the “SEO books” keyword:

The table shows a few semantically related keywords. These keywords

give you an overview of what users want to know when they look
for the “SEO books” keyword. You can always add more keywords.
However, there’s already a lot of data to work with.

56
3. Check competitors’ word count

If top-ranking articles have over 4,000 words, but your article is 1,500,
chances are low that it will rank high in organic search results.

Therefore, you must know the length of the top-ranking articles. This
data will give you a rough estimate of how long your article should be.

In my example, I’ve checked the word count of the following articles:

“The 11 Best SEO Books You Should Read” by Search Engine Journal
— roughly 1,200 words.

“THE 6 SEO BOOKS THAT ARE WORTH READING IN 2024” by Search

Logistics — roughly 2,600 words.

“I Read 26 of the Best SEO Books on Amazon (Here’s the Top 5 for
2023)” by Gotch SEO — roughly 2,400 words.

“The 15 Best SEO Books to Master SEO” by SEOptimizer — roughly

2,100 words.

This data isn’t perfect, but it provides valuable insights into how long
your article should be to hit the Google front page.

If I were to write an article about SEO books (which I did), I’d write at
least 2,500 words.

57
4. Create an article outline

You already know what users want to learn while searching for your
target keyword. Now, it’s time to create a data-driven outline.

Don’t limit your creativity here, but ensure your article answers users’
search intent.

Here’s how I outlined my article about SEO books, which has ranked
in the top 10 organic search results for over a year. Remember that
this keyword is time-sensitive. Therefore, the content requires yearly
updates.

H1: 5 No-Bullshit SEO Books to Read In 2024

H2: What are the best books on SEO in 2024?

H2: Product-led SEO by Eli Schwartz

H2: How to Write Blog Posts that Hit the Google Front Page by
Victoria Kurichenko

H2: Ecommerce SEO Ebook Mastery by Kristina Azarenko

H2: SEO Book for Beginners by Ahrefs

H2: SEO 2022 by Adam Clarke

H2: Need help writing optimized content for your website?

Once the outline is ready, you can start writing your article!

There are still a few things left to do to align your content with Google’s
requirements and implement optimization strategies. I will teach you
how to do it in the following paragraphs.

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 How to align your content with Google’s content
quality requirements

How do you think Google determines what websites to show in the top
10 search results if most of the content is AI-generated these days?

Google has developed multiple algorithms to identify helpful content

among all the garbage that continuously fills the web. I’ve covered some
of the most important Google algorithm updates at the beginning of
the book. You can reread the chapter one.

In this paragraph, I’ll share what you can and should do to meet
Google’s content quality requirements. Although Google’s search
quality evaluator guidelines are 168 pages long, I’ll focus on the most
important things.

Let’s start!

What’s E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and

Trustworthiness. These are the four key factors that Google considers
when evaluating the quality of a website or piece of content. Websites
and content that exhibit strong E-E-A-T signals are more likely to rank
higher in Google organic search results.

Experience refers to the overall history and track record of a website

or content creator. This includes factors such as domain age, website
traffic, and social media engagement. Generally speaking, websites
and content creators with a longer history and more established
presence are considered to have more experience.

Expertise refers to the knowledge and skills of the content creators.

This includes factors such as educational background, professional

59
credentials, and relevant experience. Content written by experts is
more likely to be considered authoritative and trustworthy.

Authoritativeness refers to the overall quality and credibility of the

content. This includes factors such as accuracy, thoroughness, and
originality. Well-researched, well-written, and informative content is
more likely to be considered authoritative.

Trustworthiness refers to the overall impression of honesty

and integrity that a website conveys. It includes factors such as
unbiasedness, transparency, and avoiding self-promotion. Honest,
transparent, and respectful content is more likely to be considered
trustworthy.

How to optimize for E-E-A-T

E-E-A-T helps Google better understand who runs a website and

whether a site owner/content creator has enough expertise to rank in
organic search results.

Based on my experience, content aligned with E-E-A-T generates

impressions and ranks on Google even if it’s published on a new or
weak domain.

Here are some specific tips for aligning your content with E-E-A-T:

Maintain a consistent brand voice and tone. Be clear, concise,

and professional.

Include personal opinion in your content.

Share case studies (if you have any).

Explain how you are related to the niche you write about.

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 Mention rewards and certificates if you have any.

Use author bio.

Grow your personal brand.

Build relationships with other experts in your field. Guest

post on their websites, participate in their discussions and
collaborate on projects.

None of the AI tools will be able to tick all the points from this list.

By following these tips, you can build a website or create content that
Google values and users trust.

The impact of UX on SEO

There are a few more things to know before you can align your content
with Google’s content quality requirements.

User experience on your web page is as important as explaining to

your target audience why they can trust you.

A positive user experience can lead to higher engagement, lower

bounce rate (fewer users will drop from your website right after landing
on it), and better click-through rate, which can, in return, positively
impact SEO.

In contrast, poor UX can negatively impact user behavior and lead to

lower search rankings.

According to the UX Design Institute, businesses that improve the UX

design of their websites can achieve conversion rates as high as 400%
because research studies prove that 66% of customers are willing to
pay more for a great user experience.

61
So, providing a great user experience isn’t only good for SEO. It can
also help you improve your business goals.

You can implement the following changes to improve the UX of your

website:

If your website loads slowly, you can compress images to reduce

file sizes and switch to a better hosting service provider.
Create a clear and intuitive navigation structure to make it easy
for users to find what they’re looking for.
Use white space and visual hierarchy to organize content and
make it easy to read (I’ll talk more about readability later in the
article).
Use clear and descriptive page headings.
Use internal linking to guide users to related content and keep
them engaged.
Use descriptive and meaningful URLs that make it easy for
users and search engines to understand your content.
Ensure that forms and other interactive elements are easy to
use and understand.
Use a mix of text, images, and videos to create engaging and
visually appealing content.
Regularly update old content to keep it fresh and relevant.

Have you implemented any of these recommendations on your

website? If not, no worries! Now, you know little tricks that can help
you improve user experience on your website.

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 How to optimize your content to rank on Google

You may think this is one of the most important chapters of this ebook
since I’ll reveal the optimization strategies you can use to rank content
in organic search results.

You are right!

However, on-page optimization always comes after keyword research,

search intent analysis, and writing.

Professional SEO writers can combine content writing and on-page

optimization. However, you can also optimize your content when it’s
already written.

In the following paragraph, I’ll teach you my proven-to-work on-page

optimization techniques that help me grow my website and client
websites.

I’ve tested many strategies in the past years of my SEO career. Some
didn’t survive after Google algorithm updates. Others, however, have
proven to work well when combined with all other steps from the
previous paragraphs.

Therefore, let me ask if you’ve already done keyword research, search

intent analysis, article structure planning, and writing.

Once you are ready, move on to the on-page optimization strategies.

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 1. Optimize the H1 title tag

According to John Mueller, a Google search advocate, here’s why you

should pay attention to the title of your content:

John Mueller
Webmaster Trends Analyst at Google

“Headings on a page help us to better understand the

content on the page. They are not the only ranking factor
that we have — we look at the content on its own, as well.

But sometimes having a clear heading on the page gives us a

little bit more information on what that section is about.”

John Mueller refers to the H1 title tag as a ranking factor that Google
uses to understand the content and assess how relevant a particular
page is to a user’s query.

Even though Google is much smarter these days than it was a decade
ago, it still uses keywords to grasp what your web page is about.
Therefore, ensure you include your target keyword in the H1 tag.

Website owners also wonder how many H1 title tags can be used on
one web page.

Here are the latest insights from John Mueller:

64
 John Mueller
Webmaster Trends Analyst at Google

“This is a pretty common question, and it’s pretty

straightforward. Our systems don’t have a problem when it
comes to multiple h1 headings on a page.

That’s a fairly common pattern on the web. We use headings

to better understand the context of different parts of a
page.”

So, yes, you can use multiple H1 title tags if you want to or if that’s how
your content management system works.

You can check your web page headings and the number of H1 title tags
using free Google extensions, such as the SEO Pro extension.

How to check headlines and title tags on your website. Source: SEO Pro free Google
extension.

65
 2. Optimize the meta title and meta
description

Don’t confuse the H1 tag (the title of your article) with the meta title.
They serve different purposes.

The H1 tag signals that users are in the right place to read the content
they came for.

Follow these tips, to align your meta title and meta description with
Google’s best practices:

1. Use your target keyword in the meta title.

2. Use your target keyword and/or semantically related

keywords in the meta description.

3. Keep your meta title between 50 and 60 characters.

4. Keep your meta description between 150 and 160 characters.

Use the power words to evoke emotions.

5. Use the power words to evoke emotions.

6. Add the current year to the meta title where appropriate.

7. Use brackets, colons, and dashes to make your meta title

stand out.

I recommend using the free To The Web tool to check what the meta
title and meta description will look like on desktop and mobile devices.

66
The tool allows you to change your metadata if it’s too long or short.

How to preview the meta title and meta description. Source: To The Web.

3. Optimize the introduction

Don’t underestimate the power of introductions.

The first paragraph determines whether people will keep reading

your content or skim and leave. Your introduction should be catchy
for readers and optimized for search engines.

As an SEO expert and content writer, I recommend the following

strategies to optimize an introduction:

Insert your target keyword and 1–2 semantically related

keywords in the first 300 words of your article.

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 Add a clickable table of contents to help users quickly jump to
other paragraphs. Furthermore, it’s a great place to insert your
target keywords.

Highlight keywords in a draft for better visibility.

The screenshot below shows where I inserted keywords for the “SEO
books” article.

The introduction also communicates why readers should spend time

reading my article and why they can trust me.

I regularly review the keywords in this article and update content to

maintain top-ranking positions. That’s one of the reasons this article
has ranked in the top 10 organic search results, besides smart on-
page optimization.

The introduction section of one of my articles.

68
 4. Optimize subheadings such as H2, H3, H4

Like the H1 title tag, subheadings help structure your content, improve
readability, and contextually separate different topics within the same
article.

Well-structured content helps your readers quickly find what they’re

looking for.

I recommend using the following strategy to optimize subheadings:

Include 3 to 5 H2 subheadings in long-form content.

Use H3 subheadings inside H2. It helps visualize the content

hierarchy.

Use semantically related keywords in subheadings.

You can see one of my top-performing articles based on organic

performance and affiliate income in the screenshot below. This article
has made me over $3.5k in affiliate income because it has ranked in
the top 10 for a long time.

In December 2023, it ranked on the second Google search result page

because the first page was full of Beehiiv’s branded search results.

The screenshot below shows some of the article’s headings, where

almost each heading is a semantically related keyword or a frequently
asked question. I collected many popular questions about Beehiiv and
turned my answers into the Beehiiv review blog post.

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Examples of subheadings with semantically related keywords on my website.

5. Optimize the body of your article

Neither Google nor SEO experts provide a set of rules on how many
keywords your article should contain and the frequency of their usage.

I read a lot of controversial statements about keyword placement but

eventually had to figure out how to do it on my own.

Google says it doesn’t matter how many keywords you include in the
article. At the end of the day, the topical relevance and users' online
behavior are what determine the success of your content performance
in organic search results.

I agree that covering the topic holistically is important, but I also

believe that semantically related keywords can help you achieve it!
That’s why it’s essential to research them before writing your content
piece.

Whenever I write optimized content, I include 1–2 semantically

related keywords every 300 words.

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You’re good to go as long as you use your keywords naturally and
don’t overspam your content with keywords.

Note that copying someone else’s content and presenting it as your

own won’t help you achieve high rankings either.

Google is good at discovering duplicate content. It won’t favor your

piece if you partially or fully copy it from elsewhere.

As discussed in the previous chapter, create unique and helpful

content that includes your opinion and experience. Your thoughts, life
lessons, learnings, and experiences are unique! Therefore, no one can
write the same way you do!

Be bold and keep experimenting.

After all, SEO is about experiments, wins, failures, and learnings.

6. Optimize images

Images, tables, graphs, and infographics improve readability and

help break long blocks of text. Therefore, I recommend adding a few
pictures to your content.

However, Google cannot see and understand images just yet. For this
reason, they’ve introduced an alt tag. It describes images to search
engine bots and readers with visual impairment.

Using the WordPress content management system, you can add

alternative text after uploading a new image (see my example below).

If you use custom code or run your website in Webflow, you must
manually add <img alt="text"> tag or ask a developer for help.

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How to manually add an alt tag to the image. Source: WordPress.

I also recommended reducing the image size before uploading it to

your website. This way, your image will occupy less space and won’t
slow down the page loading speed.

The preferred image format for WordPress and other content

management systems is WebP. It is a modern image format designed
to make web pages load faster.

I use WebP image formatting all over my website to reduce the page
loading speed.

For example, one PNG image weighs 314 KB. However, its size will be
reduced to 73.6 KB after converting it to the WebP format. That’s a big
difference, especially if your web page has many images.

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How to convert PNG images to WebP. Source: Convertio.

7. Optimize the URL

Optimizing URLs is very important for users and Google!

Users prefer navigating to a web page with a readable URL slug rather
than one containing ? *, &, numbers, and other signs.

As an SEO expert, I recommend keeping URLs short and inserting

your target keywords like this:

x yourwebsite.com/index.php?id_sezione=360&sid=3a5ebc944f41d

yourwebsite.com/seo-books/

You should not change the URL once you publish a web page!

If you make changes, the previous URL will continue existing, but it will
show a 404 error, which means “page not found.”

Therefore, I do not recommend using the following elements in the

URLs:

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 Years (2023, 2024)
Numbers (in case of a listicle)

If excluded, you can update the content of your articles and titles
without making the URLs obsolete.

8. Use internal links

Internal linking is how you link from one page to another within your
website.

A smart internal linking strategy can help you achieve the following:

Increase page views. Users will navigate from one page to

another.
Improve indexability. Google will discover new pages faster.
Pass Page Rank to pages with low authority.

I recommend linking from high-authority pages on your website to

those that underperform and need a boost on search. The following
are “high-authority” pages on your website:

Category pages
Pages with the most backlinks
Top-performing pages by traffic

Here is what it looks like in practice:

74
The graph shows how one authority web page passes Page Rank to web pages with
lower authority via internal linking.

75
The chapter recap

I’ve mentioned a lot of on-page optimization strategies in the

previous paragraphs. Can you recall some?

I know it’s challenging to remember everything, especially

if these strategies are new to you. That’s why I created this
checklist, which you can use whenever optimizing your content
for rankings.

Include your target keyword in the H1 title tag

Include your target keyword in the meta title.

Include your target keyword and/or semantically related

keywords in the meta description.

Include your target keyword and 1–2 semantically related

keywords in the first 300 words of your article.

Use the H1 title tag and H2, H3, and H4 headings to

structure your article.

Include semantically related keywords in subheadings.

Include 1–2 semantically related keywords in every 300

words in the body of your article

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 Use “alt tag” for image description, where you can include
your target and/or semantically related keywords.

Optimize the URL.

Link from high-authority pages on your website to pages

that need a boost.

I recommend focusing on the points mentioned above because

those are the primary important things.

Doing less won’t help you reach the desired results. However,
focusing on too many things at once can slow the process.

Besides optimizing your written content, you can add structured

data to your website to help your content stand out in organic
search results and attract more traffic.

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 Rich snippets as a way to increase organic CTR

A structured snippet is a piece of structured data that can be added to

a website to provide search engines with additional information about
your content.

For example, a restaurant might add structured data to its website to

indicate its hours of operation, cuisine type, and average price range.
Search engines can then display this information in the SERPs, making
it easier for users to find relevant restaurants.

Rich snippet for a local restaurant in organic search results. Source: Google.

Rich snippets can be a powerful way to improve the visibility and

ranking of your website in organic search results. By providing accurate
and relevant data, your website can attract more organic traffic and
increase the organic click-through rate (CTR).

Based on my experience, the following rich snippets positively impact

CTR and can help attract more visitors to your website.

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1. FAQ snippet

A frequently asked question (FAQ) snippet shows a list of questions

and answers under the title and description of your page.

You can get FAQ snippets if you have a landing page or a blog post
with frequently asked questions and answers.

Even though Google says it will only display FAQ snippets for
authoritative governmental and health websites, I often see it in
search results for regular websites.

Here’s what an FAQ-rich snippet looks like in organic search results.

Compared to traditional websites, it occupies more space, which
makes it more noticeable for users.

Example of an FAQ snippet in search results. Source: Google

2. Review snippet

This type of rich snippet is designed to help users get a quick overview
of a product or service's overall sentiment and quality based on public
reviews.

I actively use this type of rich snippet when writing product reviews.

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If implemented correctly, Google picks it up almost immediately and
shows it next to your search result.

A review snippet is an excellent way to help your web pages stand out.

Example of review snippet in search results. Source: Google.

I’ve only shown you a few examples that work well for blog posts.
However, there are more types of rich snippets that you can implement:

Product Information: Prices, availability, and ratings for

products.
Events: Date, time, and location information for upcoming
events.
Recipes: Cooking time, calories, and user ratings for recipes.
Video Thumbnails: Thumbnails from videos, along with video
duration.
Local Business Information: Address, phone number, business
hours, and location on a map.

To implement rich snippets, you must add structured data markup

to your web pages. However, many plugins for content management
systems let you do it without coding.

For example, I use the All-in-One SEO Pro plugin for WordPress
websites. The plugin provides easy-to-understand and use
functionality to add rich snippets. All I have to do is pick the desired
rich snippet type and insert the content.

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How to add rich snippets to your web pages in WordPress. Source: All-in-One SEO Pro
plugin.

3 ways to use AI for content writing without

hurting your website

You already know that creating AI-generated content to manipulate

organic search results violates Google policies. Such websites may
drastically lose rankings or be entirely removed from organic search
results.

So, playing with Google is risky.

However, there are ways to use AI for content writing safely.

You can use the following prompts to speed up your writing and create
high-ranking content. They also work well for ChatGPT and Bard!

1. “What is [topic]?”

If you struggle to write clear and succinct definitions, try this prompt.

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Based on my experience, AI tools like Bard and ChatGPT provide great
ideas for definitions.

Feel free to copy and edit them before using them.

How to use AI tools to generate definitions. Source: ChatGPT.

2. “Write me a title of up to 60 characters with the

[keyword]

ChatGPT can create meta titles and descriptions based on your

requirements.

It also understands queries like "make it shorter" or "make it more

catchy."

If you run out of ideas for metadata, use ChatGPT and Bard. It's
absolutely safe for your website. You won't get any penalty from
Google if you use AI tools for this purpose.

How to use AI tools to generate meta titles. Source: ChatGPT.

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3. “List FAQ for the web page about [topic]”

If you want to include an FAQ section in your article but don’t know
what it should cover, use AI tools for ideas generation.

Based on my experience, AI tools are pretty good at generating

frequently asked questions on a given topic.

How to use AI tools to generate frequently asked questions. Source: ChatGPT.

I've discovered a few more things while using ChatGPT as a content-

generation tool.

Regardless of what people say, ChatGPT can’t do keyword research

instead of you. It can’t measure keyword difficulty and search volumes.
Instead of semantically related keywords, ChatGPT lists broad topics.
However, it doesn’t mean they are all related to your target keyword
and should be used in your article.

I’ve already mentioned using Semrush for keyword research since

it has all the essential reports for in-depth keyword research and
analysis. I shared a list of recommended tools for keyword research in

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chapter 7. So, you can pick a tool that suits your goals and budget.

Secondly, ChatGPT produces content that AI detectors flag as AI-

generated. Remember that if you use AI tools for writing, anyone can
easily check it.

AI tools can detect AI-generated content. Source: Copyleaks.

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Chapter 4

5 TIPS TO HELP
YOU WRITE BETTER
CONTENT

85
Let’s be honest: writing is challenging.

Even though everyone can create content, only experienced writers

can follow your tone of voice, optimize your content to rank in organic
search results, and promote your products and services through
content.

Writing is an art, in a way.

The good news is that you can improve your writing skills by following
the writing principles and tips from experienced content creators.

As an SEO expert and content writer, I strive to help you create content
with the best chance of ranking on the first search result page.

Here’s how you can improve your writing and attract your target
audience.

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 1. Create a unique angle for your content

Imagine you live in the United States and search for the “soup recipes.”

You’ll likely see the following search results:

Search results for “soup recipes” in the USA. Source: Ahrefs.

The first 10 search results are similar, which makes it difficult to choose
just one website.

As a user, you probably don’t know what makes one search result
better than another.

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Since none of the meta titles stand out, you’ll likely open websites one
by one.

Can you relate to it?

This is how many users behave when searching for anything online.

Why? Because meta titles don’t stand out!

They are all the same and don’t attract users’ attention.

As a website owner, your goal is to get users to choose your website

over all others. That’s why you must develop a unique content angle
that will differentiate you from competitors.

A content piece without a unique angle is like another fish in the big
ocean called the Internet. It is technically there, but no one cares. It
doesn’t attract attention.

What if any of those websites had the following meta title:

Easy-To-Make Soup Recipes (By Chef) 2024 Cookbook

What would you say about this meta title? Would you click?

I’d probably click because this content piece has a unique angle (soup
recipes by chef updated for 2024) that distinguishes it from other
articles in search results.

User experience begins on the search result page before anyone

lands on your site. Over 10 websites compete for users’ attention.
Therefore, it’s essential to optimize the meta title and communicate
why your content is worth reading to attract your target audience.

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How to create a unique angle for your content

First, analyze the top ten organic search results.

Do most meta titles have numbers, years, and words like “top,” “best,”
etc.?

Are those listicles, guides, or checklists?

You can create a unique angle for your content when you understand
which websites rank at the top of organic search results.

Consider the following tips while creating a unique angle for your
content.

1. Include the author's bio

Many websites don’t mention who creates content for them. Therefore,
users don’t know whether the information is reliable and trustworthy.

You can make your content unique by communicating who the author
of your content is, whether an expert writes an article, and why users
should trust you.

It will help you add a unique angle to your content and align it with
Google’s content quality requirements. Refer to the previous chapter
for my proven-to-work tips on how to optimize your content for
Google’s E-E-A-T requirements.

2. Specify your criteria for product reviews

If you write product or software reviews, specify the criteria you use
while reviewing products. People want to know why you recommend
particular products and why they are better than anything else.

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This recommendation is particularly important for websites that
regularly publish product comparisons and reviews to make affiliate
commissions.

3. Share your experience

Your content will become more valuable if you describe your experience
related to the topic of your article. For example, did you try a product
or service before reviewing it?

Sharing your personal experience will add a unique angle to your

content and increase its chances of ranking high on Google (according
to the latest updates to the content quality raters' guidelines).

4. Include your expert opinion

If you are an expert running a niche website, include your personal

and expert opinion in the content. It will immediately differentiate
your content from the rest of the search results.

People want to hear from experts and don’t want to waste their
time. If you know how you can help your target audience solve their
challenges, communicate it via your content! It will help your website
stand out among competitors.

5. Update your content regularly

Even if you create evergreen content, it will eventually become

obsolete. People (and Google) like fresh and valuable content.

If you update your website content yearly, it will have a higher chance
of maintaining and improving its ranking positions.

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6. Show the impact

Many content creators say what you should do, but you’ll rarely find
content that shows what you can achieve by doing something. Content
that shows the impact (positive or negative) is the most valuable.

If you write educational content, show what people can achieve by

following your advice. It will make your articles more insightful and
unique.

2. Include links to credible sources

As a content creator, I write, edit, and optimize content for my website

and clients’ websites daily.

One of the common mistakes I often see writers make is they don’t
include sources. They mention facts and data in their posts but don’t
include sources. Which of the two statements below do you find
credible?

1. USA citizens spent roughly $800–$900 on Christmas gifts.

2. According to Statista, US citizens spent an average of $923 on
Christmas gifts in 2023.

As a reader, I’d say the second statement is credible since it relies on

data provided by Statista and indicates the year. It’s a great example
of a statement you can trust.

If your goal is to make people believe you and your content, you can
achieve it by quoting experts and including links to credible external
resources.

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 3. Pay attention to readability

User experience is as important nowadays as content quality. If users

find reading and understanding your content difficult, they will leave
your website.

As you already know, Google pays attention to users’ online behavior.

If your webpage doesn’t satisfy users’ search intent, Google can push
it down in organic search results. Therefore, you should pay attention
to the readability of your content.

Too long paragraphs and complex sentences make it challenging to

comprehend content, especially on mobile devices.

Example of poor content readability.

You can add extra white space, write short paragraphs, and use simple
English to improve your content readability.

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Example of good content readability.

4. Use CTAs

The main goal of a call-to-action (CTA) is to encourage your visitors

to take a desired action. Whether subscribing to a newsletter,
downloading a whitepaper, or making a purchase, CTAs can help you
achieve your business goals.

For example, you can use in-text CTAs that are natively embedded
in the content. These CTAs don’t look like ads. That’s why users don’t
skip them immediately.

Here’s what in-text CTAs look like in one of my blog posts.

An example of a CTA usage in one of my blog posts. Source: Self Made Millennials website.

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You can use in-text CTAs multiple times in one content piece to
promote various offers. If you can clearly communicate the value of
your offers, users will eagerly click on your CTAs.

Besides in-text CTAs, you can also use banners.

For example, I use banners to promote my digital products and

seasonal offers from various brands. Almost every page on my
website features my ebook, which makes my site the third-best sales
generation channel.

Examples of banner CTAs on my website.

Take the most out of your content by including CTAs. Here are a few
principles that will help you write effective CTAs:

Clarity and conciseness: Keep CTAs short, direct, and easy to

understand. Avoid ambiguity or lengthy explanations.

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Strong action verbs: Employ powerful action verbs that inspire
action, such as "Learn More," "Sign Up," or "Shop Now."

Make CTAs visually appealing: Your CTAs must stand out from the
surrounding content. Use contrasting colors, bold fonts, and clear
call-to-action buttons.

Positioning: Strategically place CTAs where they are most likely to be

noticed and clicked. For example, consider placing CTAs in sidebars or
below key content sections.

5. Include success stories

I’ve published over 300 articles on my Medium blog and website

before realizing that success stories sell!

If you publicly share your professional struggles, you’ll see they

resonate with your target audience because they’ve been through
similar struggles, too. That’s why your target audience will definitely
want to know how you overcome your challenges and whether your
solutions will work for them. It’s a fantastic opportunity to turn your
readers into fans and sell your products.

This is the end of this chapter.

I sincerely hope my writing tips were helpful and taught you something
new. Apply them in practice and see how they work for you.

In the next chapter, I’ll teach you how to improve your rankings if your
website was affected by Google algorithm updates.

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Chapter 5

WHAT TO DO IF
YOUR WEBSITE
RANKINGS DROP

96
Managing a website is a challenging endeavor full of ups and downs.

You may experience sudden traffic and impressions growth even

without implementing any changes. However, you may also see your
website losing rankings due to competitors outperforming your
website or due to sudden Google updates.

I know it’s painful.

However, every website owner goes through this from time to time.

Even though my website hasn’t experienced significant traffic drops,

I had to update the content of the money-making pages to maintain
rankings and boost organic traffic where possible.

As you might have already guessed, I’m introducing you to a proven-

to-work strategy you can implement at any time to improve your
website performance — content update.

Content update is the process of updating the existing content of your

web pages by removing old and adding new content. It is essential to
do it for evergreen and time-sensitive content for several reasons.

First, users want to consume fresh content only. No one wants to read
old guides, tips, and strategies that no longer work. It is a waste of
time!

Secondly, you already know that Google tracks users' online behavior
and boosts web pages that satisfy users’ search intent.

And last but not least, your competitors will always want to outperform
you in organic search results. If you don’t implement changes on your
website, someone else will sooner or later outperform you in organic
search results.

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That’s why you must update your top-performing website pages
regularly.

Let me show you how the performance of my top money-making

article changed after the content update.

The Beehiiv review made me over $3,457.43 in affiliate income in 2023.

It’s a pretty high affiliate commission generated by one article.

I’ve made $3,457.43 from the Beehiiv review in 2023 as an affiliate income. Source:
Beehiiv Partner Program Dashboard.

I wasn’t the only one targeting this keyword. The competition has
intensified since many website owners wanted to rank their pages in
the top ten organic search results.

Even though my article ranked high for over 6 months, its performance
declined:

Impressions dropped.

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 Clicks dropped from 20–30 to 2–5 per day.

Rankings dropped to the third Google search result page.

I did not get new referrals in May and June 2023.

Here’s what happens if you don’t update your website content for a long time. Source:
Google Search Console.

It was time to act.

Here’s what I’ve done step-by-step to bring my article back to the top
positions in organic search results.

1. I compared my article to the top-performing

competitors

My article has ranked among the top five organic search results for
a while, but it suddenly lost its position on Google. I wondered what
competitors did and what keywords they ranked for to outperform
my article.

That’s why I did a quick content gap analysis in Ahrefs to collect

keywords the competitor web pages ranked for, but my article did not.

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FYI, Semrush has a similar feature called “Keyword Gap.”

How to conduct content gap analysis. Source: Ahrefs.

2. I rewrote the meta title and meta

description

I constantly analyze the meta titles of the top-performing web pages

to craft a more appealing meta title for my web page.

You already know that users quickly assess the top 10 organic search
results before choosing where to click. More appealing or even
clickbait meta titles attract more users from organic search results
and increase click-through rate (CTR).

Here is what my up-to-date Beehiiv’s meta title and description look

like.

My article’s meta title and description preview.

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Right after the content update, the article jumped back to the top 5
positions on Google (more about it later), so I collected the CTR stats a
week after the new version of the article was published.

The “Beehiiv review” keyword had the best CTR — 5.71%. That’s
because my meta title contained the exact match keyword, and the
article answered users’ search intent.

However, the CTR was much lower for the “Beehiiv” keyword since the
search intent for this keyword is mixed. We don’t know what users
want by searching for this keyword. I assume most of them type this
keyword whenever they wish to navigate to the Beehiiv main page.
Therefore, shoehorning the review article doesn’t work.

Top performing queries vs. their CTR.

3. Updated over 70% of content

Since I’m an avid user of the Beehiiv email software, I knew about the
pros and cons of Beehiiv and monetization opportunities for content
creators. That’s why I only spent a few hours rewriting the article and
optimizing it for rankings.

Eventually, I rewrote over 70% of the original content.

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I updated over 70% of my Beehiiv review. Source: Copyleaks.

How the article’s performance changed

I spent one day analyzing, rewriting, and optimizing the article. The
updated version was released on the 20th of June, 2023.

Here is how the article’s performance changed:

Impressions tripled.

The number of clicks changed from 2–5 to roughly 20–30 per

day.

The article returned to the top 5 search engine results for the
“beehiiv” keyword and more.

The article started ranking for new keywords, like “beehiiv

newsletter” and “beehiiv pricing.”

I’ve got two new referrals within two weeks after the content
update.

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How Beehiiv’s article’s performance changed after republishing it. Source: Google
Search Console.

After republishing the article, you can also see how rankings for the
target keywords improved.

As a result of the content update, the ranking positions improved for the target keywords.
Moreover, the article started ranking for more related keywords.

Based on my experience, the content update strategy works for every

website regardless of its niche. It’s not a one-time success story. I’ve
seen many examples proving that impressions and traffic immediately
grow a few days after publishing updated content.

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For example, you can see the performance of one of my oldest blog
posts below. I updated its content twice at the end of 2022 and 2023
years. You can see how its organic performance improved after the
last content update.

Example 1: How my Medium review performance improved after rewriting 50% of the
content.

What conclusion can we draw from this

experiment?

Content update works!

It’s one of the most underrated SEO strategies. Nevertheless, giving

the content a second life requires research, analysis, and writing skills.

It’s worth mentioning that I did not do any link-building in the example
above. The performance improvement was achieved solely by updating
old content.

I recommend updating your money-making pages at least once a year.

It will help you improve the rankings of your most essential website
pages on the first Google search result page.

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Chapter 6

BONUS: YOUR
YEAR-END SEO
TO-DO LIST

105
Since this is a practical SEO ebook, I want to share one more proven-
to-work process I’ve developed for my website and client websites.

It’s a year-end SEO to-do list.

In a nutshell, it’s an ordered list of tasks you should implement on

your website at the end of each year (around November) to achieve
the following goals:

Maintain your website rankings. If you don’t regularly work

on your existing content, competitors can easily outperform
your website.

Boost organic traffic. You can improve the performance of

your website and generate more organic traffic without
publishing new pages.

So, if you hold this ebook in November, December, or even January, it’s
the right time to think about the year-end website review. Although
these strategies are beneficial if implemented at the end of the year,
you can use them to review your website anytime.

1. Define money-making pages

Money-making pages can help you make money from your website.
These could be well-performing service pages or product pages.

These pages are essential for your business. Your goal should be to
improve their rankings and create more similar pages in the future.

In my case, the Pareto principle works well for my website: 80% of

income is generated by 20% of pages. Therefore, I continuously pay
attention to these pages.

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 2. Check how your money-making pages
perform

Ask yourself the following questions while analyzing your money-

making pages:

Did your pages gain or lose ranking positions over the past year?
Did your organic traffic increase or decrease?
Did your earnings decrease or increase?
Have you noticed any new competitors outranking your web
pages in organic search results?

If your money-making pages' performance has worsened over the past

6 months, it’s time to improve your content and on-page optimization
strategies.

3. Create a content update list

I recommend creating a list of pages that you are planning to work

on in the future. This will be particularly helpful for medium and big
websites since you might end up with hundreds of pages that require
a content update.

4. Prioritize web pages based on their

business value

If you have over 10 pages to update, you must know how to prioritize
your work.

I recommend prioritizing web pages based on their business value. In

other words, the best money-making pages should be updated first.
This way, you’ll continue making money or generating leads even if
your website loses rankings in organic search results.

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 5. Update meta titles and meta descriptions

If you still have “2023” in the meta titles, users won’t even click on your
web pages in organic search results.

Users will also ignore your webpage if its meta title and description
are similar to the rest of the search results. Why? Because they don't
know why your page is different or better than anything else in the top
10 search results.

That’s why the metadata must be catchy and up-to-date for your
money-making pages. Chapter 3 of this ebook, “How to optimize
meta title and meta description,” provides a step-by-step guide on
metadata creation.

6. Update at least 50% of the content

Google treats a web page as original if at least 50% of its content is

unique. It means your web page should have at least 50% unique,
human-written, preferably and helpful content to rank in organic
search results. It is the result of a study conducted by the Page
Optimization Agency.

After updating over 30 web pages on different websites, I realized

you’d see a noticeable improvement in 2–3 days after updating at
least 50% of the content.

7. Optimize content

Optimization is an essential step. Ensure you include the target

keywords and semantically related keywords in the updated part of
the content.

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 8. Republish content

I recommend updating the publication date when republishing an

existing web page. The new date will be visible in Google over time,
which can help users choose your web page among all the rest of the
pages.

Ensure you don’t change an existing URL slug since it will lead to
a 404 error (page not found).

9. Track changes in Google Search Console

It usually takes several days for Google to recrawl your updated web
page.

I encourage you to track your website performance in Google Search

Console. You’ll notice a positive impact of the content update in a
couple of days. In particular, you’ll see a spike in impressions and
clicks.

I assure you these strategies work if implemented correctly. Whenever

you are ready to review and update your old content, follow this
checklist:

1. Define money-making pages

2. Check how your money-making pages perform
3. Create a content update list
4. Priotitize web pages based on their business value
5. Update meta titles and meta descriptions
6. Update at least 50% of the content
7. Optimize content
8. Publish content
9. Track changes in Google Search Console.

109
Chapter 7

RECOMMENDED
TOOLS

110
You’ve reached the final chapter of this ebook. My congratulations!

You already know how to conduct keyword research, analyze search

intent, and optimize content to hit the Google front page.

However, you can achieve great results faster if you use the right SEO
tools.

As an SEO expert, I’ve used and reviewed over 50 paid and free SEO
tools. You’ll find my curated list of SEO tools below. These are SEO and
AI tools that I use daily to create content, research keywords, and do
on-page SEO work.

Check the list and find the most suitable tools for your business.

1. Semrush

Best for

Marketers
SEO experts
Agencies managing client websites
Site owners willing to grow their websites

Best features

On-page SEO Checker

SEO content template
Writing assistant

Pricing

From $129.95

Semrush is an all-in-one digital marketing tool with over 55 features to

111
help you grow your website.

As an SEO specialist and content writer, I use Semrush to conduct

site audits, track my website performance, conduct niche keyword
research, and create optimized content.

If your goal is to create optimized content for your website, you can
also use Semrush SEO Content Template.

For example, Semrush automatically identifies semantically

related keywords, minimum text length, and content optimization
opportunities. It’s a big-time saver. Besides, it’s available under the
Semrush free plan. You can try Semrush for free by following this link.

Semrush SEO content template.

2. Frase.io

Best for

Content creators
Site owners who write a lot of content

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 Freelance content writers

Best features

SERP research
AI-powered content briefs
Content scoring

Pricing

From $14.99

Frase.io is an AI SEO content optimization tool that can help you

create content to rank higher in organic search results. Frase can
automatically generate content briefs with outlines and key points.

Frase AI content generator.

3. Robinize

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Best for

Website owners who manage their websites individually

Startups on a budget

Best features

Outline creation
SERP analysis
Keyword highlight

Pricing

From $19 per month

I have known about Robinize since its first days. I provided feedback
about the tool to the owner to improve its functionality.

Even though Robinize is still in its early growth stage, it can help
optimize your content for rankings. Moreover, Robinize has a free
version with three free monthly reports and a ChatGPT integration.
If you want a free or affordable AI SEO tool, you can register and try
Robinize here.

Robinize AI SEO tool for content creators and website owners.

114
 4. Koala Writer AI

Best for

SEO writers
Website owners

Best features

Automatic SEO optimization

Article length selection
Ability to customize an outline

Pricing

From $9 per month

Koala Writer is an AI-powered writing tool that can help you create high-
quality, long-form content quickly and easily. It automatically analyzes
the SERP for your keyword and includes entities and keywords to help
your articles rank.

For example, with Koala Writer, you can generate ready-to-publish

Amazon affiliate articles in minutes and publish them directly to your
WordPress blog in one click.

I’ve started using the Koala paid version to speed up my website and
client work. I admit it creates decent content. However, it requires
editing anyway.

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Koala Writer AI content generator.

5. Mangools

Best for

Website owners in need of an all-in-one SEO tool

SEO experts

Best features

Keyword research
Rank tracking

Pricing

From $29 per month

I stumbled upon Mangools while looking for alternatives to expensive

industry giants like Semrush and Ahrefs. Many content creators can’t
afford to pay $100+ to use these SEO tools. That’s why alternatives,
like Mangools, exist.

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Mangools is a suite of SEO tools that helps you analyze your website's
performance, identify new keyword opportunities, track your rankings,
and find backlinks. It is an excellent choice for beginner bloggers and
professionals alike.

Mangools SEO tool.

6. Ahrefs

Best for

Startups
Agencies
Content writers with multiple clients
Website owners with established websites

Best features

Keyword explorer
Top pages report
Site audit

Pricing

From $99 per month

117
It’s the last but definitely not the least important SEO tool on my list.

I was and am a big fan of Ahrefs. It’s an expert SEO tool to conduct
keyword research, run SEO audits, and analyze your website
performance.

I used Ahrefs to conduct keyword research for my website and grow

my website from 0 to 6k monthly followers. It’s a highly efficient and
powerful tool.

If you have the budget, I recommend Ahrefs as one of the most

accurate SEO tools on the market.

Ahrefs SEO Pro tool.

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IN CONCLUSION

You’ve finished reading the third edition of my SEO ebook updated for
2024.

I packed it with my proven-to-work SEO and content writing strategies

that have worked for me and my clients for years.

The fundamentals don’t change. Google still favors high-quality

content, while SEO specialists still place keywords in meta tags and
headers. I don’t think it will change any time soon. These strategies
will continue working. However, the competition in organic search
results will increase, forcing website owners to seek new ways to grow
organic traffic.

AI-generated content will take off this year because more and more
website owners rely entirely on AI tools for content generation. I often
see how SEO experts and niche site owners openly discuss growing
their websites with AI on X (former Twitter). It’s like playing in the
“Who’ll publish more articles?” game.

If you want to use AI tools for content generation, do it wisely!

Google won’t penalize your website if your content satisfies user
intent and clearly shows your expertise.

Don’t worry about those who publish more content than you and brag
about using AI. Your ultimate goal is to grow your website. It’s a long
journey where consistency and SEO white hat strategies matter more
than anything else.

Before planning a website, brainstorm ideas and validate your topics

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with keyword research.

Remember, SEO is not a sprint. It is a marathon.

Consistent actions will help you see the first results in at least six
months. However, it may take at least one year to see decent results
and monetization opportunities.

Luckily, this ebook provides you with bullet-proof strategies on how

to start.

Good luck in your future endeavors!

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THANK YOU! LET’S CONNECT!

Victoria Kurichenko
SEO writing expert, Top writer on Medium
Founder of SelfMadeMillennials

Twitter LinkedIn Medium

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