Scribd
Upload
43 views8 pages

Ejercicio 3 Redacción

The document outlines a marketing campaign across various stages, platforms, and channels. It includes the objectives, budget details, and estimated results for each campaign component over certain date ranges. Key metrics include impressions, clicks, leads, conversions and costs. The document also includes form details and images/logos for the campaign.

Uploaded by

elecarohotmail.com
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
43 views8 pages

Ejercicio 3 Redacción

The document outlines a marketing campaign across various stages, platforms, and channels. It includes the objectives, budget details, and estimated results for each campaign component over certain date ranges. Key metrics include impressions, clicks, leads, conversions and costs. The document also includes form details and images/logos for the campaign.

Uploaded by

elecarohotmail.com
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Stage Platform Channel Results Objective

Facebook Brand
Awareness Facebook Reach
Awareness R&F

Awareness Facebook Brand awareness Impressions

Awareness Facebook Brand awareness Impressions

Awareness Google 360 Display Impressions

Awareness Spotify Spotify Audio Impressions

Awareness AdMazing In-App Banners Impressions

Awareness YouTube YouTube Video Ads Video views

Interest /
YouTube YouTube Video Ads Video views
Consideration
Interest / Facebook Click to Page
Facebook Page views
Consideration view (CBO)
Facebook Lead ads +
Action / Leads Facebook Leads
Lead to Message
Facebook Conversions
Action / Leads Facebook Leads
(ECommerce)
Search ads (10%) + Click
Action / Leads Google Clicks / Calls
to call (90%)

Action / Leads Google Discovery Ads Conversions

OVERALL All Platforms

Awareness 36%
Interest /
10%
Consideration
Action / Leads 54%
Daily
Target Start Date End Date Days Share Budget
Budget

All PR 20-64 11/01/21 11/30/21 29 10% $9,000.00 $310

All PR 20-64 11/01/21 12/31/21 60 2% $1,950.00 $33

All PR 20-64 12/01/21 01/15/22 45 3% $2,850.00 $63

All PR 25-64*** 11/01/21 01/15/22 75 6% $5,100.00 $68

All PR 25-64 11/01/21 01/15/22 75 3% $3,000.00 $40

All PR 25-64 11/01/21 11/30/21 29 7% $6,000.00 $207

All PR 25-64*** 11/01/21 01/15/22 75 5% $4,750.00 $63

Remarketing 44 5% $97
11/01/21 12/15/21 $4,250.00
(Website visitors not converting)

Remarketing / Lookalike 11/01/21 12/31/21 60 5% $4,800.00 $80

All PR 25-64 + Remarketing + 75 9% $105


11/01/21 01/15/22 $7,850.00
Lookalike
All PR 25-64 + Remarketing + 75 8% $97
11/01/21 01/15/22 $7,250.00
Lookalike

Keywords 11/01/21 01/15/22 75 32% $29,200.00 $389

Remarketing 75 4% $53
11/01/21 01/15/22 $4,000.00
(Website visitors not converting)

11/01/21 01/15/22 75 $90,000 $1,200


Forms
Av. Cost per Av. Result Forms
Estimated Estimated Leads
Result Rate Monthly
Impressions Results Convertion
Estimated Estimated Leads
Rate

$0.002 100.00% 3,947,368 3,947,368 N/A

$0.006 100.00% 325,000 325,000 N/A

$0.006 100.00% 475,000 475,000 N/A

$0.002 100.00% 2,236,842 2,236,842 N/A

$0.01 100.00% 300,000 300,000 N/A

$0.00 100.00% 2,631,579 2,631,579 N/A

$0.80 30.56% 5,938 5,938 N/A

$0.04 24.00% 442,708 106,250 1.80% 1,321

$2.150 0.10% 2,232,558 2,233 25% 283

$10.61 1.10% 67,261 740 100.00% 300

$10.53 1.10% 62,592 689 100.00% 279

$6.38 0.70% 653,829 4,577 100.00% 1,855

$8.39 0.85% 56,089 477 100.00% 193

$0.01 13,436,764 10,036,691 4,231


Forms Total Forms Cost
Leads per Lead

N/A

N/A

N/A

N/A

N/A

N/A

N/A

1,912 $2

558 $9

740 $11

689 $11

4,577 $6

477 $8

8,953 $10.05
Títulos

Título Corto 1 Título Corto 2 Título Corto 3 Título Corto 4 Título Corto 5 Título Largo
Descripciones

Descripción 1 Descripción 2 Descripción 3


Descripción 4 Descripción 5 Nombre FINAL URL
Logoimágenes)
URL imágenes y/o Click Up (Información sobre

You might also like