Summary of Projects
PIC: Wika
Projects Summary
Instagram What went well:
● Our total account reach increased to 31,75% in 2023.
449,800 in 2023, higher than in 2022 (341,395).
● Our Instagram followers increased by 81% at the end of 2023 by
4701. 2595 followers early 2023. 1964 followers in early 2022
(32%).
● Our impressions increased by 29%. 1,139,122 in 2023, higher than
in 2022 (879,759).
● Our audiences mostly come from Indonesia, Australia, the United
States, France, Germany, Netherlands.
● We have received 25 inquiries for rental and sales, and 12
inquiries for listing in 2023.
What needs to be evaluated:
● Strategy to increase our Instagram engagement and followers.
● Content strategy to create high-value and informative content that
makes the audience become followers and engage with us.
● Strategy to create a more active Instagram, such as our office
achievements, celebrations, and things we do.
Google Analytics/SEO Summaries:
● Our overview acquisition is as per below:
Organic search 26,848 (37%)
Paid search: 24,739 (34,9%)
Direct: 15,862 (22,4%)
Organic social: 2081 (2,9%)
Referral: 896 (1,26%)
Display: 263 (0,37%)
● Organic Google search keywords:
Bali Treasure Properties
Bali Long Term Rentals
Long Term Rental Bali
Long Term Rentals Bali
Banjar Fee
Umalas Bali
Banjar Bali
What is Banjar in Bali
Bali Treasure Property
Bali monthly rentals.
● Conversion:
Google CPC/Google Ads: 97
Google Organic/ SEO: 58
Direct/none: 32
Social Media: 6
Referral: 1
● Our audience demographics mostly come from: Indonesia (31%),
Australia (10%), United States (4.5%), Singapore (2,2%), United Kingdom
(2%), Netherlands (1.4%), France (1,1%), Germany (1,1%), New Zealand
(0,8%), Spain (0,8%)
What went well:
● Irrelevant backlink: we have disavowed 296 domains that are
irrelevant and can hurt our website.
● We have increased our organic search new users to 138%, 25,649
in 2023 than in 2022 (10,775).
● Facebook referrals have increased to 871%, 680 more than in 2022
(70).
● Linktree site from Instagram click has been increased to 159%, 417
in 2023 than in 2022 (161).
● We have ranked 1st page for villa bali for sale, villa for sale in bali for
mobile. Below is the screenshot from ubersuggest SEO tool. The
ranking can go up and down, so we should find a strategy to maintain
the ranking.
What needs to be evaluated:
● Our paid search has been dropped to -29%, 25,001 rather than in
2022 (35,387).
● We have dropped 26 keywords and 12 keywords up.
● Our average organic monthly traffic of 1,470 visits is still far away
from Bali Home Immo (201,570), Kibarer(89,944) and Propertia
(4,899).
But higher than Suasa real estate (312) and Gilles de munter (55).
● Strategy to rank higher for Bali villa sale and maintain our ranking.
● Blog schedule has been delayed due to overwork and most time
spent on another project that needs attention. We need to put this
as a priority to consistently write blog posts.
● Choose the topic of the blog post that needs to be written.
● We need to consistently do a site audit to make our ranking higher.
Content Management Summary:
● Done photo shoot for a new website.
● Done adding the new photos to the Figma Design of the new
website
● Content Management overview has been done. We need to put it
into the Figma design.
What needs to be evaluated:
● Content Management overview needs to be reviewed by
stakeholders for us to continue writing in the Figma Design.
PIC: Indah for 2023
Projects Summary Points
Email Newsletter Good
● Our open rate average is 36% that higher 0.7% than our peer’s
performance newsletter
● Our click rate average is 3% that higher a half than our
campaign performance in 2022
● We have maintained the newsletter to be sent once a month for
2023 consistently
● We have received total 5 inquiries (asking for listing) for this year
● Set the automatization journey for our new subscriber from
Monday.com and youtube
● Setted the welcome email for our new subscriber
Need Evaluation
● Our click rate is still lower 3% than our peer’s performance
● Our unsubscribe rate average at 1.5%, higher 0.6% than our
peer’s performance
● Strategy to maintain the subscriber to not unsubscribe
● Strategy to add a way more new subscriber
● Strategy to increase our click rate
Reel - Instagram Good
● In average, impressed 833 people/video
● In average, reached 707 people/video
● In average, shared by 2 instagram user/video
● In average, followed by 2 instagram user after they watched our
reel video
● In average, got 26 likes/video
● In average, got 1 comment/video
● In average, there’s 4 instagram users that click “save”/video
Need Evaluation
● In average our reel videos has been engaged and reached less
than 50% our followers right now (not even 1000 reaches &
impression)
● Strategy to make people stay at least 3 second first of our video
● Strategy to make people “saved” & “share” our reel video
YouTube (since Dec) Good
● We reached 1000 views less than 30 days for our first video
upload (Villa Exquis video)
● We have followed by 122 subscribers for 2023
● We have started to set our YouTube account properly than 2022
(i.e. logo placement, style, SEO & keyword (completed by Wika),
caption structure, and viewers journey)
● We set the schedule to upload the YOUTUBE Video consistently
and planned to embed the video to our new website
Need Evaluation
● Strategy to engage with top account of real estate on YouTube
● Doing Ads on YouTube
● Strategy to increase subscriber
● Trailer for YOUTUBE
Partnership Good
● We have collected the partnership data since 2013 here
● We got 3 partners for 2023 (Bukit Vista, Bali Property Insurance,
Bali Interior)
● We got the new Partners data from Frieder to collected,
maintained, monitored, and evaluate until the end of 2024
Need Evaluation
● Partnership program that could boost our brand ahead
● Partnership to increase our inquiries have to be listed and
evaluated
Reporting & Budgeting Good
● Better than 2022, we have collected our report properly for all of
the projects
● Many of the reports have been visualized and easy to analyst
Need Evaluation
● Utilize data as a fundamental basis for making strategic
decisions.
● Establish the default layout for reports and visualize the
information in a concise summary.
PIC: Timo
Projects Summary
Facebook Summary
● Net followers increased in 2023 (73 vs 88 )
● Organic Reach is 34,081 (in 2022, organic reach metric isn't
available)
● Facebook visits increased (2958 to 3261)
Need Evaluation
● Facebook like dropped from the previous year (156 vs 76)
● Total page like dropped from the previous year (18466 vs
18334)
● Our Page likes (18k) is still less than Bali home immo (23k)
and Kibarer (42k) but more than Propertia (3k)
Strategies
● For boost post, use meta ads manager instead of just
instagram (boost post on instagram only show in instagram)
● Strategy to increase our Facebook engagement and followers
● Strategy to increase our Facebook post reach (average around
5% followers per post while great reach would be around 10%)
● Restructure groups list for posting from each account (Balint,
Frieder, Kadek, Lufi)
Meta Ads Summary
● Average CTR of 2023 ads is better (0.97% vs 1.31%)
● Average video ads performance is better
○ stop rate (1% vs 12%)
○ 50% video play/ impression (0.63% vs 3.72%)
Need Evaluation
● Ads posting still irregular
● Lead quantity and consistency still need to be improved
Strategies
● Our top country 3 visitors in facebook is from Australia,
Malaysia, Singapore. Create targeted ads (awareness) about
investing & living in Bali
● Create landing pages for those awareness ads
● Ads posting consistency needs to be improved
● Strategy for new meta ads algorithm
● Strategy to find the best practice for content for ads
Google Ads Summary
● CTR is better than the previous year (6,41% vs 8,66%)
Need Evaluation
● Overall performance drops with rising cost
Strategies
● Google ads restructuring (add bukit, tabanan area, remove
sanur area etc)
● Strategy for new google ads algorithm
● Landing pages needed for the ads
PIC: Andy
Projects Summary
Video Productions
● Kori 1 & 2
● Kesilir Sendja Berawa ( Helping Deni for Lighting )
● Merisca
● Casa Amadeo Seminyak
● Bagnoli
● Agatara
● Vox Villa
● D’Surga / Malida
● Borely
● Terano
● Jubilant
Post-Productions &
Video Editing ● Agatara ( Reel Trailer )
● Belgrano ( Reel & Youtube )
● Bagnoli ( Reel )
● Izo ( Reel )
● Blossom ( Reel )
● Whisper ( Youtube )
