Business Basics

Student Workbook
 WEEK 1: Getting in the Right Mindset
(Part 1)

LESSON 1: A Bit About Learning

Questions to Ponder:

After watching the video, do you feel like you are more left- or right-brained and why?

Name 3 concepts you learned in this video:

1)

2)

3)

Action Assignment:

Extend your arms with hands wrapped following Brad's demonstration in the video. Then
move your left middle finger…then your right ring finger. How easy or difficult was this for
you?

Time yourself saying the colors shown in the middle

of the video. How many seconds did it take you to
complete the task?

Now repeat the task. Were you able to improve upon

your time?

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LESSON 2: Failure
Questions to Ponder:

Name something in your life at which you failed. What did you learn from the experience
(remember to ask strong questions!)? What will you DO so you perform better next time?

After completing this exercise, do you still think of it

as failure?

What is the ONLY failure?

Action Assignment:

This week participate in something you normally wouldn't. Assess how taking this risk
makes you feel about yourself, regardless of whether you do well or not.

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LESSON 3: Isn’t That Interesting

Questions to Ponder:

What do you typically say when you think

you already know what someone is going to
tell you?

How do you think your response affects

them?

How does your response change the amount of information they are willing to share with
you?

Is it possible you could have learned more by simply listening or acknowledging them
differently?

What is a better phrase to say (and mean) to encourage engagement and understanding?

Action Assignment:

Practice what you learned in this video with family and friends this week. Try it with at least 3
different people. What happened?

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LESSON 4: BE x DO = HAVE

Questions to Ponder:

Why is the BE x DO a multiplier?

What does “BE” mean?

What does “DO” mean?

Fill in the blanks:

In order to ______________ more, I have to ______ more, to ______ more.

Action Assignment:

Write down one thing you would like to have in your life.

Who do you need to be in order to get that and what do you need to do in order to get it?

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LESSON 5: Identity Iceberg

Questions to Ponder:

What is the characteristic of an iceberg?

If we want to be better and get long-lasting change, where do we look to on the iceberg?

Where do we start?

And what are the aspects of the environment?

Action Assignment:

Reflect on one aspect of the iceberg you can work on that will give you a big change in your life.

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LESSON 6: Games
Questions to Ponder:

How does playing a game help us in normal life?

What do games reflect?

What can you learn about others from the way that they
play a game?

Action Assignment:
Pick a game to play with others tonight. It can be anything--cards, monopoly, charades,
tennis--whatever works for you. Consider what you learn about yourself and those around
you by the way they play. Share that here.

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LESSON 7: It Starts With Me…DISC
Quote:

It starts with me – Be yourself…

everyone else is taken—Oscar Wilde

Questions to Ponder:

How does awareness of myself help me and others?

Why is this important?

How can I adapt and not change?

Action Assignment:

Download one of the two Sample Reports online. See age recommendations.

Note how the four birds relate to the DISC model as explained by Brad in the video. Which
bird or birds best represent(s) your behavioral style?

Take Your 7Week 1 Exam!

 WEEK 2: Getting in the Right Mindset
(Part 2)
LESSON 1: Point of Power

Questions to Ponder:

How much of our lives are up to us?

What are 3 qualities that lead to defeat and victimhood?

Name 3 qualities that lead to success and empowerment?

Fill in the blanks:

Below the point of power we have _________________________ .

Above the point of power we get _________________________ .

Action Assignment:

It's time for some self-examination! Consider a time when you exhibited below the point of
power qualities (BED). Now consider a time when you exhibited above the point of power
qualities (OAR).

Which experience made you feel better?

Which experience delivered better results?

LESSON 2: Your Comfort Zone

Questions to Ponder:

What is another more positive emotion closely linked with Fear?

What is the #1 way to increase one's comfort zone?

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 Action Assignment:

Name something that scares you, but really won't hurt you (after all, we don't want you sticking
your hand in the tiger's cage at the zoo!)

What is one step you could take today to overcome this fear in a small way? Do it.

LESSON 3: Past, Present, Future

Questions to Ponder:

What is the only thing we get from the past?

What is the problem with living in the future?

Why should we spend 80% of time in the present?

Action Assignment:

It's self-exploration time again! What percent of your time do you feel like you spend in the
past?

in the future?

in the present?

Ask the same questions for someone older in your family, such as one of your parents?

What percent of their time do they spend in the past?

In the future?

In the present?

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 LESSON 4: Why Do People Stay Where They Are?
Questions to Ponder:

Provide two separate phrases for the acronym FEAR.

Why is it important to only visualize what we want and not what we don't want?

What is self-sabotage?

Action Assignment:

Name a fear you have about starting your own

business.

In contrast, is there anything about starting your

own business that makes you excited?

What if you were successful in business--how would you feel?

What would your world look like?

What would people say about you?

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 LESSON 5: Formula for Change

Questions to Ponder:

What is the Formula for Change (be sure to note what each letter in the formula stands for!)?

Action Assignment:

From your recent self-assessment, pick an area that is a major source of dissatisfaction for
you. EX: a fear of public speaking, a tendency toward procrastination, flabby arms. Whatever
you choose, make sure it is something you feel strongly about changing.

Now write down 3 first steps you can start this week to start the process of changing; make
sure these steps are not too aggressive. We want you to have some quick wins to motivate
you to keep making positive changes in your life!

LESSON 6: Clarity & Action

Questions to Ponder:

What 2 things are required for success?

If you are working hard and not getting anywhere, what

are you missing?

If you are clear on your goals but nothing is happening,

what is missing?

Action Assignment:

Ask yourself 'Are you clear on your destination for your career/business? Do you have your plan in
place?

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 LESSON 7: Making Dreams Come True

Questions to Ponder:

What is a richual?

What are the 4 steps required to make your

dreams come true?

Fill in the blank: Wanting is not as good as ____________________________________________

Action Assignment:

Write down what your ideal world will look like. Make it colorful and include sounds and aromas
as best you can.

Then write a list of what we call "I Am's," using strong words that form clear, positive pictures of
yourself and making sure they are written in the present tense as if they already exist. EX: I am
the successful owner of an online business. I am the innovator behind the best new product of
2022. I am a world traveler who has been to every continent.

Once you have a clear picture of what your ideal world looks like and who you are in it (your "I
Am's, close your eyes for 10 minutes and visualize this world in your mind's eye. Make this a
practice two times a day.

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 LESSON 8: Goals
Questions to Ponder:

What does RAS stand for and how does it

work?

What are 3 types of goals?

Which type of goal has the most long-term impact?

Fill in the blank: you will never be ____________________________________ than your competition.

Action Assignment:

Repeat your I Am's out loud; you can say them to yourself
with your eyes closed, to yourself looking in a mirror or say
them to someone you trust. The important thing is that
your I Am's are verbalized so they can more easily
materialize. When you are reviewing them, assess how
impactful your goals are. Are they big enough? Do they
include others? Repeat your 10-minute visualization 2x
today (in the morning and evening).

Check that you completed each visualization: Morning Evening

Over the course of the next two weeks, you are going to put together what is called a Vision or
Dream Board to help build clarity around your destination. Watch the video in this week’s
lesson for samples of what a Vision Board looks like; notice that it can include empowering
images and quotes that align with what your future is going to look like. While you can make
it electronically, there is something powerful and visceral about making it by hand and poster
size.

I watched the video and have a good understanding of what a Vision Board is:

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 START YOUR VISION BOARD
Your Vision Board is due the end of Week #4. Now is a good time to start thinking about your
Vision for your future so you will have plenty of time to complete your assignment on time. And
the sessions you have been reviewing have been designed to help you along the way.

In today’s video, Josh takes you through WHY Vision Boards are an important part of the
process...and HOW you might set yours up. As a young entrepreneur himself, Josh has completed
many Vision Boards and keeps upgrading his vision, always ensuring that his Vision Board evokes
an emotional response.

He also shares several examples of Vision Boards created by other YESS students so you can see all
the different ways a Vision Board can be done. Click here for more Vision Boards templates.

Criteria to keep in mind:

1) Create your Vision Board electronically (or physically and then take a picture of it). Please do
NOT include your name in the Vision Board that you submit. We share these from time-to-time
in social media and at graduation and would rather not include student names for privacy
purposes. If you do include your name, it will not be removed when shared. Please do NOT create
a PowerPoint with multiple pages. A Vision Board should be one page that can be posted on a wall
or displayed on one screen on your computer.

Notice that most boards include empowering images and quotes that align with what you want
your future to look like. The best boards include color, quotes or phrases that motivate you and
images that inspire YOU. While you can make it electronically, there is something powerful and
visceral about making it by hand and as big as possible. Once you have created your board, hang a
copy on the wall where you can see it daily.

2) File image size for the assignment should be at least 3" x 5" AND 150 dpi so image is clear when
enlarged.

3) Name your file using this format: FirstName LastName-VISION (EX: Brad Sugars-VISION)

4) Keep refining your Vision Board. At the end of Week #4 you will be asked to upload it.

Enjoy the process!

Take Your Week 2 Exam Online!

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 WEEK 3: Are you ready to become an Entrepreneur?
LESSON 1: Boat Vs. Train

Questions to Ponder:

Why is an employee like a train?

Why is an employer like a boat?

What is an anchor?

Action Assignment:

Do you tend to be more of a boat or a train or a little of both?

Do you have an anchor? If so, what is it?

LESSON 2: What is an Entrepreneur?

Questions to Ponder:

What is an entrepreneur?

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What are the 4 things an entrepreneur must have to succeed?

Name the 2 types of pain.

1. ___________________________________ 2. ____________________________________

When you lose in business, what do you do?

Action Assignment:

Name 3-5 entrepreneurs you know in your community.

Is there one that you admire more than others? If so, why?

LESSON 3: Entrepreneurial Ladder

Questions to Ponder:

What are the 2 things that employees trade for money?

1. ____________________________________ 2. ___________________________________

Name 3 types of assets.

What is a job to someone who wants to eventually own their own business?

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Action Assignment:

Map a path to get to your ideal career/business goals using Brad's 6 levels
of the ladder.

Ladder Rungs Career/Business Goals at Each Level

LESSON 4: Specialist Vs. Generalist

Questions to Ponder:

What are the best and worst things about being a specialist?

Is it better for a business owner to be a specialist or a generalist?

Action Assignment:

Revisit the career path you mapped yesterday. Label each rung of the ladder with an S
(specialist) or G (generalist), indicating whether your skills stay the same or expand.

Ladder Rungs Career/Business Goals at Each Level S/G

LESSON 5: The Definition of Business

Questions to Ponder:

What is Brad's definition of business?

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 Action Assignment:

Watch one or more episodes of Shark Tank on television. Tell

us about the businesses you saw and what you learned.

LESSON 6: Quality of Life

Questions to Ponder:

Outline the path to having a quality life.

Path to Quality of Life

Action Assignment:

Name 3 things you can do now to expand your level of experience for tomorrow.

Approach one of the business owners you listed in Lesson 2 this week and see if they would be
willing to mentor you or refer business to you when you launch your business. Let them know
that you are taking this course and that one of your assignments is to find a mentor.

Who did you approach?

What did they say?

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LESSON 7: Paradigms
Questions to Ponder:

What is a paradigm?

Many people mistake this for facts. What is it?

Many people mistake this for reality. What is it?

Fill in the blank: Life is like a _______________________

What is the danger of being too fixed on our opinions?

Action Assignment:

Name 3 paradigms that one or more members of your family have. How does
each paradigm affect the amount of money they make, the cars they drive
and what they do for a living?

Take Your Week 3 Exam Online!

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 WEEK 4: Making Your Dreams Come True
LESSON 1: Law of Attraction
Questions to Ponder:

What is the Law of Attraction?

Action Assignment:

Take one of your 'I Am's' and make it your focus for today. See it as reality. Act as if it is already a
reality. If that doesn't feel authentic, re-phrase it as "I am in the process of becoming…." Make
this ‘I Am’ the focus of your two daily minute meditations today.

I did my 1st daily minute meditation at: and 2nd daily minute meditation at:

Watch the movie "The Secret” at: https://youtu.be/_b1GKGWJbE8U

Name one thing you learned from the 20-minute sample you watched

LESSON 2: Law of Intention

Questions to Ponder:

What is the Law of Intention?

What is Future Pacing?

Fill in the blank: Intention + Belief = Creation or ______________________

Action Assignment:

Repeat yesterday's exercise of completion of two daily minute meditations.

I did my 1st daily meditation at: I did my 2nd daily meditation at:

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LESSON 3: Law of Vibration
Questions to Ponder:

What is the Law of Vibration?

If you want to increase the level of energy you receive,

what should you do?

What is required to increase the power of your intention?

Action Assignment:

On a scale of 1-10 (with 1 being the lowest), where is your energy level right now?

Do one of your daily 10-minute visualizations and then go for a 30-minute walk or run outside
(you can do both by visualizing while you walk or run!) Then tell us where your energy level is
after completing this exercise.

In a safe space, smile or say hi to a stranger and note how they responded.

LESSON 4: Critical Mass

Questions to Ponder:

What is Critical Mass?

How do you grow internal mass and external mass?

List 3 things that help get us to Critical Mass in our businesses.

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 Action Assignment:

Work on your Vision Board. Spend time with your mentor if you get stuck.

LESSON 5: Perturbation

Questions to Ponder:

What is an easier way to explain Perturbation?

Give an example of how it applies in business.

What is required for growth to happen?

Fill in the blank: __________ ___________ ____________

____________ sends growth in the right way.

Action Assignment:

Continue working on your Vision Board, fine-tuning any of those areas that need more
attention. This is a good time to give it to someone you trust (your mentor) and have them
provide feedback. Be open to challenges they may make, even if these challenges shake your
world some and create temporary confusion or chaos in your beliefs; this is how the process
of growth and improvement occurs.

LESSON 6: How People Build Businesses

Questions to Ponder:

Why was it harder to become rich during the Agrarian Age?

When was/is the easiest time in history to create your business and wealth?

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 Action Assignment:

List 5 products (can be services or content) you could promote in

your own business.

Products you could promote in your own business

What would you need to launch a business promoting these ideas/products? Think
money, office space, property, business equipment, technology, people, access, etc.

LESSON 7: The Purpose of Business

Questions to Ponder:

What are the 2 purposes of business?

What do you need to make profits?

What are the 2 things we invest in business?

Action Assignment:

Write a paragraph describing why you want to own a business. Be sure to include your
emotional reasons, as well as any financial or altruistic reasons for doing so.

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Use this exercise to create a Vision Statement and Mission Statement for your business or what
you think might be your business. This is really just a practice exercise for you to understand
the value and structure of each. We will discuss both more next week.

Click here for a sample of the Vision and Mission Statement of ActionCOACH.

Your Vision Statement:

Your Mission Statement:

LESSON 8: Brad Sugars’ Success Formula

Questions to Ponder:

What are the 4 aspects of success building?

What is more important than working hard when

building a business?

What is the average score (out of 10,000) for an individual's success formula?

Action Assignment:

Score yourself on a scale of 1-10 on each of the 4 aspects of the success building formula. Assess
each based on clarity you have and the value of the results you are getting. Total your score by
multiplying all 4 numbers. EX: 10 x 10 x 10 x 10 = 10,000

Aspect 1 Aspect 2 Aspect 3 Aspect 4

Name: Name: Name: Name: Total
# # # # #

Take Your Week 4 Exam Online!

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 Submit Your Vision Board Online!

1) Create your Vision Board electronically (or physically and then take a picture of it). Please do
NOT include your name in the Vision Board that you submit. We share these from time-to-time
in social media and at graduation and would rather not include student names for privacy
purposes. If you do include your name, it will not be removed when shared. Please do NOT create
a PowerPoint with multiple pages. A Vision Board should be one page that can be posted on a wall
or displayed on one screen on your computer.

Click here to see sample Vision Boards or watch Creating Your Vision Board with Josh Bardsley.
Notice that most boards include empowering images and quotes that align with what you want
your future to look like. The best boards include color, quotes or phrases that motivate you and
images that inspire YOU. While you can make it electronically, there is something powerful and
visceral about making it by hand and as big as possible. Once you have created your board, hang a
copy on the wall where you can see it daily.

2) File image size for the assignment should be at least 3" x 5" AND 150 dpi so image is clear when
enlarged.

3) Name your file using this format: FirstName LastName-VISION (EX: Brad Sugars-VISION)

4) Upload your file below and wait for your Approval. You can continue watching videos, but you
will be unable to complete the course until you receive Approval for this assignment, which is due
the end of Week #4.

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 WEEK 5: Wealth Creation

LESSON 1: Money Flow

Questions to Ponder:

What are the 1st and 2nd biggest expenses most of us have in life?

1st __________________________________ 2nd __________________________________

What are 3 aspects of correct money flow?

What percentage of your income should you invest early on?

Action Assignment:

If you don't already have one, open a Savings Account. Put at least 10% of whatever you earn
into your existing or new Savings Account and do not touch the money once you have
deposited it. Consider how much money you can deposit for starters. What is your savings goal
over the next 12 months? Note that most banks have a minimum amount you need to deposit
to open an account. If you don't have this much, then start a piggy bank until you have enough
to start a Savings account. In the U.S. you generally will need a social security number as well.

What step did you take?

LESSON 2: Why I Invest

Questions to Ponder:
According to Einstein, what is the 8th wonder of the world?

Fill in the blank: Retirement is a function of ________________________________, not age.

Why should we invest?

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Action Assignment:

Create a 31-day chart demonstrating how 1 cent turns into over $10 million simply by doubling
each day.

31-day Chart
Day 1 0.01 Day 9 Day 17 Day 25
Day 2 0.02 Day 10 Day 18 Day 26
Day 3 Day 11 Day 19 Day 27
Day 4 Day 12 Day 20 Day 28
Day 5 Day 13 Day 21 Day 29
Day 6 Day 14 Day 22 Day 30
Day 7 Day 15 Day 23 Day 31
Day 8 Day 16 Day 24

Then use any Compound Interest Calculator online to determine what interest rate you need to
turn $100 into $5,000 in 10 years with interest compounded annually.

LESSON 3: Investing is a Mindset

Questions to Ponder:

How can you make investing fun?

Is it better to buy property or loan money for interest?

What is the easiest way to make sure you pay yourself first?

Who should you consult with before making an investment?

What does carpe diem mean and how does it apply to investing?

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Action Assignment:

Which of the 7 investment mindset rules resonated the most with you and why?

LESSON 4: Cashflow & Capital

Questions to Ponder:

Fill in the blank: when you show up, so will the _______________________________.

Fill in the blank: nothing shows up until you've got it in your ___________________________.

What are the 2 ladders that are required to create true wealth?

1. ____________________________________ 2. __________________________________

What are the 10 rungs of the Cashflow Ladder to get from an Active to a Passive income?

Cashflow Ladder

What should you have before you jump on the Capital Ladder?

How does one climb the ladders?

Action Assignment:

Which rung of which ladder are you on right now?

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Create a chart of each ladder indicating at what age you will reach each rung and what will be
required from you to attain the next higher level.

Rung of Cashflow Ladder Age What will be required from you to attain next level

LESSON 5: Wealth Creation

Questions to Ponder:

Name 3 types of capital.

1. ______________________ 2. _____________________ 3. ______________________

What is money?

In what order should you accumulate riches the safest way?

How long does it typically take to become wealthy?

What is the year-by-year aim when building wealth?

Action Assignment:

How can you personally use your time as capital?

How can you personally use your ideas as capital?

How can you personally use cash as capital?

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LESSON 6: Getting Out of Debt

Questions to Ponder:

Explain the frozen credit card method of

debt management.

After you have charted your debt and

determined the debt ratios for each, which
ratio do you pay off first and why?

What is the #1 thing you should do to budget when your expenses are different each month?

Action Assignment:

Create a personal monthly budget you can stick to that will help you add a set amount to your
Savings. Based on this budget, how much will you be able to save in one year?

Monthly
Spending Budgeted Personal Spending by Item

Total Monthly Spending

Total Monthly Income
Amount Saved Per Month

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LESSON 7: What Creates Wealth?

Questions to Ponder:

Name 5 things that make a good investment.

List the 7 Fundamental Rules of Wealth.

Action Assignment:

As a refresher, update your 'I Am' statements and your

vision of your perfect world based on
your new-found knowledge on wealth creation.

Repeat your I AMs. Make this a daily habit each morning. Take 10 minutes out of your day each
morning and each evening to visualize your perfect world.

I repeated my I AMs this morning: I repeated my I AMs this evening:

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 LESSON 8: What Stops You from Investing?

Questions to Ponder:

What are 9 reasons people don't invest?

dd is needed to keep you invested?

What

What are the 2 types of pain?

1. _________________________________ 2. ______________________________________

Action Assignment:

Do you feel you have what it takes to be an

entrepreneur?

Are you committed to continuing your learning

journey to invest your money?

Are you ready to continue learning about business and wealth creation?

Take Your Week 5 Exam Online!

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 Download the Simple Business Plan Online and Print It Out

We are now moving into the learnings on running a business. As you begin to review the business
strategies presented in the following Weeks 6, 7, 8 and 9, take good notes. This is the perfect time
to start fleshing out your business ideas and incorporating them into your Business Plan, which is
due the end of Week #9.

While most business plans are longer and more detailed than what we require, your assignment in
this course is just a simple template you will need to complete.

1) DOWNLOAD and PRINT the template included in this lesson.

2) NAME the file using the following format: FirstName LastName - Business Name - BIZPLAN (EX:
Brad Sugars - ActionCOACH - BIZPLAN)

3) Watch the video for tips on completing the Business Plan template.

4) Complete the template gradually using tools we will give you throughout the coming
weeks. Download the Monthly Profit and 5-Ways Calculations Worksheets and Sample Business
Budget available in upcoming lessons; these have been designed to help you work through your
numbers so you will have what you need for the financials for your Business Plan and the Video
Pitch.

5) Be as detailed and accurate as possible. The numbers should add up. A Business Plan helps
you brainstorm, problem solve and work out the most important details of your business. Once
complete, it provides potential partners with a blueprint of your idea. If your plan does not make
financial sense, no one will want to invest in it or partner with you.

6) Take your time with your plan. You will not be able to submit it until the end of Week 9.

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 WEEK 6: Mastering Massive Growth
LESSON 1: 6 Steps to Massive Results
Questions to Ponder:

List (in order) the 6 steps to massive growth results. What is the aim of each?

6 Steps to Massive Growth Results Aim of Step

Action Assignment:

Pick one of the 6 steps and explain how you would address it in your business. Remember--
there are no right or wrong answers here. We will delve into each of these steps more in the
next eight videos. For now, we want to engage both
sides of your brain, the creative side and the logical
side. And we love crazy at this stage, so go for it!

LESSON 2: 4 Areas to Mastery

Questions to Ponder:

What are the 4 areas to mastery in a business and what does each involve?

4 Areas to Mastery Area Involves

Action Assignment:

Continue to refine your Vision or Dream Board or make a new one more specific to your business
goals. Be sure you have representation of all 4 areas of mastery in the final product.

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LESSON 3: Destination Mastery

Questions to Ponder:

What are 3 main areas of destination mastery?

1.

2.

3.

How would you describe the Vision for a business?

What makes a goal SMART?

How far out should you set goals?

Action Assignment:

Click here for a SMART Goal Setting Guide. Use it to create your own list of SMART Goals for your
business and include at least 3 of them below.

1.

2.

3.

LESSON 4: Time Mastery

Questions to Ponder:

Where does Time Target suggest we spend 90% of our time?

What are the 3 main areas of Time Mastery?

1.

2.

3.

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What percentage of time should be spent
planning?

What does true delegation require?

Action Assignment:
Make a list at the end of the day of the
important tasks you need to complete
tomorrow. Make the tasks specific so they are
easy to complete. EX: each phone call you need to make is 1 task. Prioritize the must get done
tasks with the letter A, followed by those that it would be nice to get done as Bs and then those
that can be done anytime as Cs. Limit yourself to only 5 of each max. Then, add these tasks to
your calendar.

Itemize your tasks and priority lettering for one day here:
Daily Task Priority Level

LESSON 4: Money Mastery – Part 1 of 3

Questions to Ponder:

Name 4 ways to get control of your money.

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 What are the 4 main areas of money mastery?

What is the most important part of a marketing campaign?

Give 3 examples of a KPI.

Action Assignment:

Create a basic budget for your business. Include how much money you think you can take in
each month (break it down by each source) and how much you will have to spend each month
(break it down by each area of expense, i.e. product costs, technology, office costs, personnel,
etc.) See the sample of Mark’s Lawn Care Service below; then complete the table with your
budget numbers.

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 INCOME EXPENSES
Monthly Sales 1 Monthly Cost of Sales 1
Monthly Sales 2 Monthly Cost of Sales 2
Monthly Sales 3 Monthly Cost of Sales 3
Monthly General Expenses 1
Monthly General Expenses 2
Monthly General Expenses 3

TOTAL MONTHLY INCOME: TOTAL MONTHLY EXPENSES:

ONE-TIME START-UP COSTS

Cost of Initial Inventory
New Business Marketing
Technology

TOTAL START-UP COSTS

LESSON 5: Money Mastery – Part 2 of 3

Questions to Ponder:

What is breakeven?

Provide 3 examples of fixed costs?

What is variable cost?

What is the Profit Breakeven Formula and

what does it mean?

What is the formula for Gross Profit Margin?

HINT: https://www.investopedia.com/terms/g/grossprofit.asp

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Action Assignment:

Revisit the budget you created yesterday. Indicate which of your expenses are fixed and which
are variable. Total each. Then, using the Profit Breakeven Formula, calculate breakeven for your
company.

Fixed vs.
EXPENSES Variable
Monthly Cost of Sales 1
Monthly Cost of Sales 2
Monthly Cost of Sales 3
Monthly General Expenses 1
Monthly General Expenses 2
Monthly General Expenses 3

TOTAL MONTHLY EXPENSES:

LESSON 6: Money Mastery – Part 3 of 3

Questions to Ponder:

What are the 4 main areas of reporting mastery?

What does P & L measure?

What does the Balance Sheet show?

What is the Cash Gap?

Action Assignment:

Download the samples of business income reports provided in this lesson online. Save these in
your business records for later.

Take Your Week 6 Exam Online!

39
 WEEK 7: Creating Raving Fans
LESSON 1: Delivery Mastery – Part 1 of 2

Questions to Ponder:

What does it mean to master delivery?

List 4 fundamentals of delivery mastery?

100%
Blame, Excuses and Denial

Fill in the blank: Under-promise and __________________________.

Action Assignment:

List 3 things that McDonalds does well in delivering their product.

Name another company that delivers good service and tell us why you think so.

Watch at least one episode of The Profit with Marcus Lemonis. In the episode that you watched,
what type of delivery challenges did the company have that Marcus Lemonis needed to address?

40
LESSON 2: Delivery Mastery – Part 2 of 2

Questions to Ponder:

What is an emotional bank account?

List 4 types of customers.

Fill in the blank: we want to ____________________ C-grade to become B-grade customers.

Which level(s) should we focus our time and energy on?

Action Assignment:

Business planning: what qualities do you want your customers

to have?

Design a system to track your levels of customers. Will this system enable you to know the names
of your best customers?

LESSON 3: How to Create Raving Fans

Questions to Ponder:

What are the 6 levels of leads? Define each of them and explain how to engage with each.

Level Definition How Should You Engage Them?

41
When is it easiest to up-level a customer?

Action Assignment:

Give examples of 3 companies you love and tell why.

Create a system for your business walking your leads through the 6 levels.

LESSON 4: Creating Your Niche

Questions to Ponder:

Why do you need a unique selling proposition?

Why should you offer a guarantee?

Action Assignment:

What is your company's USP?

What are 3 ways you can make your business memorable?

What can you guarantee that would be meaningful to your

customer?

42
LESSON 5: Behavioral Styles-DISC Profile

Questions to Ponder:

What are the 4 behavioral styles according to the DISC model?

Which 2 styles are the most outgoing?

1. _____________________________________ 2. _______________________________________

Which 2 styles are the most task-oriented?

1. _____________________________________ 2. _______________________________________

Why is it important to understand these behavioral styles in business?

Action Assignment:

Identify which behavioral style you relate to the most? Is there a close second?

Describe someone you know personally that is dominant in each of these 4 styles (you can make
up names as long as they represent a real person.)

Dominant Style Person Give Example

43
LESSON 6: Modalities of Communication (VAK)

Questions to Ponder:

What does VAK stand for?

Holding yourself back because of fear.

How would you sell or market to someone

dominant in each sense?

What is the least common of the three?

Action Assignment:

Which of the 3 sensory perceptions do you relate to the most?

Name (or give fake names) for a friend or family member who seems dominant in each of the
three senses. Why do you categorize each as such?

Friend/Family
3 Senses Member Give Example of Why

If there is someone you have a hard time communicating with, try changing your word choices
and see if it makes the communication more positive. Try it and write below what happened.

Take Your Week 7 Exam Online!

44
 WEEK 8: 5-Ways Strategies to Sales & Marketing Success
LESSON 1: 5 Ways to Massive Profits
Questions to Ponder:

What are 5 predictors of business profit?

Is there a 1/1 ratio when you increase any of these predictors? Why or why not?

Action Assignment:
Do a 5-ways growth projection for Joe's Moebiles, a
start-up auto repair shop. Joe has 1,000 leads, and he
converts 10% of them into customers. Each of them,
on average, buys from him 1.5x and spends $200
each time. Joe's margins are decent at 40%. How much is Joe making currently?

5 Ways Calculation Worksheet (one year)

*
*Annual Net Income in this case

How much will Joe be making if he can increase each of the 5 ways by 10%?

What percentage of an increase in his profits will this represent? HINT: It's quite a bit more
than 40%!

45
LESSON 2: Marketing Strategies-Margins

Questions to Ponder:

List 5 ways to increase margins.

Why do we measure these numbers?

Action Assignment:

Name 5 specific strategies you can use to help increase profits in

your business.

LESSON 3: Marketing Strategies-Conversion Rate

Questions to Ponder:

What is the fastest way to increase conversions?

Name 3 other ways you can do it.

Action Assignment:

Select and share below 5 ways to increase conversions that might work for your business. Work
these into the Business Plan you are building.

46
 LESSON 4: Average $ Sale

Questions to Ponder:

What are 8 ways you can increase the average sale amount?

Action Assignment:

Pick 1 of these 8 ways and explore how you can use it in your business.

LESSON 5: Number of Transactions

Questions to Ponder:

Name 8 ways to increase the number of customer

transactions.

What is the central core to a profitable business?

Action Assignment:

Select and share 1 of the 8 ways that might help your business increase its number of customer
transactions. Incorporate this method into your Business Plan.

47
LESSON 6: Lead Generation

Questions to Ponder:

What is lumpy mail?

Name 4 strategies for generating leads.

How many strategies for lead generation does ActionCOACH have overall?

Action Assignment:

Select and write in below 5 strategies for increasing your company's lead generation. Incorporate
these strategies into your Business Plan.

LESSON 7: Unlimited Marketing Budget

Questions to Ponder:

What is the goal in buying customers?

What is the Rule of 10 by 10?

48
Action Assignment:

ActionCOACH has published a game called 'Leverage' to help students learn how to grow a
business using ActionCOACH business strategies.

Click here to play a free demo of the game.

LESSON 8: The Accounting View

Questions to Ponder:

Is Sales & Marketing, when managed properly,

an expense or investment?

How much should your advertising cost?

What are long-term ways you can improve on revenue per customer?

Action Assignment:

Add an advertising budget into your Marketing Plan. You can get advertising rate estimates
online through Google Ads, Facebook Ads, You Tube ads, etc. and in local newspapers. Do your
research, but don't get too detailed; a good ballpark is all you need at this point. Incorporate
your advertising plan into your Budget and into your Marketing Plan. Tell us below how much
you plan to spend on Advertising your first year in business.

Advertising Budget
Social Media Ads: Facebook, LinkedIn, Instagram, You Tube, etc.
Print Ads: Local press
Print Ads: National or global
Sponsorships: events, etc.
Member Giveaways:
Other:
Other:
Total Advertising Spend (Year One) $

49
LESSON 9: Test & Measure
Questions to Ponder:

What is the most important part of running advertising?

What does testing an ad require?

Fill in the blank: Marketing is ______________________________.

Action Assignment:

Use today to revise and fine-tune your Marketing Plan, which will help inform your Business
Plan.

Take Your Week 8 Exam Online!

50
 WEEK 9: Leverage and Leadership
LESSON 1: Leverage

Questions to Ponder:

What is the best definition of Leverage according to

Brad Sugars?

Name 3 ways to use leverage in business.

Action Assignment:

Think of a task you do personally every day. How could you structure it so you would never
have to do it again or at least you could reduce the time it took dramatically?

Now take a task that you might have to do in your business. How could you structure it so you
would never have to do it again or at least you could drastically reduce the time it would take
to do it?

LESSON 2: Leverage & Systems

Questions to Ponder:

What does the acronym SYSTEM stand for?

51
What is the 80:20 Rule for
leveraging your time?

What are 9 steps to systematizing

a business?

Where does Leadership fit into the 80:20 model?

Action Assignment:

List 3-5 tasks in your business that you can systematize. Remember to start with the vision and
mission statements if you haven't already established these. Click here to see examples of how
ActionCOACH Foundation uses these.

52
LESSON 3: Team

Questions to Ponder:

What does the acronym TEAM stand for?

Why do we build teams in business?

Who builds the company?

What does a team require to achieve even more?

Action Assignment:

What positions will you create in your business by

the end of its second year? What type of people
will you be looking for to fill these positions?

New Positions in 2nd Year Type of Person Needed to Fill Position

Create a list of partners or team members who will help you launch your company initially?
What type of people will you be looking for to fill these positions?

New Positions to Launch Business Type of Person Needed to Fill Position

LESSON 4: Keys to a Winning Team

Questions to Ponder:

What are the 6 keys to a winning team?

53
 Who wins with a common goal?

What is an Action Plan?

Fill in the blanks: ___________________ are responsible for inclusion in a company.

Fill in the blanks: ___________________ are responsible for involvement in a company.

Action Assignment:

Download the sample Action Plan online. Use it to create a big picture Action Plan for you and
your company, initially including details like 1) Name the company, 2) Create a logo, 3) Set up
a company bank account, etc. Keep this document handy and add to it as you continue with
this course; it is best to add a new task when it pops in your mind. You can always add dates
and responsible parties down the road.

ACTION PLAN TEMPLATE

Project Name Project Manager

Action Resp Priority Status Start End Notes

Goal #1:

Goal #2:

Goal #3:

Goal #4:

54
LESSON 5: Leadership

Questions to Ponder:

What are the 2 most important qualities of a leader?

1. __________________________________ 2. ___________________________________

Using the 16-cylinder, high-performance employee model, what are the 2 things most employers
hire for?

1. ___________________________________ 2. ___________________________________

What are the 2 things employers SHOULD be hiring for?

1. ___________________________________ 2. ___________________________________

Fill in the blank: the best leaders keep people & content loose and culture ___________________.

What does WIFLE stand for? ________________________________________________________.

Action Assignment:

Use the Cycle of Business below to fill in specifics for your company.

55
LESSON 6: Economic Cycles

Questions to Ponder:

What does it mean to make hay when the sun shines?

Give examples of what each of the 4 seasons represents in the business cycle.
What should you be doing during each of the 4 business seasons to prepare for the next season?

What It Represents What You Should Be Doing to

Season In Business Cycle Prepare for Next Business Season
Spring
Summer
Fall
Winter

Action Assignment:

Strategize your four-season plan for your business, indicating what actions you need to have in
your back pocket to weather the ups and downs of the economy.

Take Your Week 9 Exam Online!

56
 Upload Your Business Plan Online!

While most business plans are longer and more detailed, for purposes of your assignment in this
course, we are requiring a simple format.

1) DOWNLOAD the template below.

2) NAME the file using the following format: FirstName LastName - Business Name - BIZPLAN (EX:
Brad Sugars - ActionCOACH - BIZPLAN)

3) Complete the template fully. Be sure to include a business name. If you do not have a business
idea or name for your business, make one up for the purposes of this exercise.

4) Watch this short video for tips on completing the Business Plan
template. https://youtu.be/lNkJrbmEtRA

5) Be sure to check your math. Refer back to your Monthly Profit Worksheet and your 5-Ways
Calculations Worksheets to help you work through the financial logic. The Sample Business Budget
from the Money Mastery lessons will also help you work through the math.

6) Once complete, upload your Business Plan below. It will be kept in the strictest of confidence.

7) OPTIONAL: If you'd like to get started on a more professional plan AFTER submitting your
assignment, Click Here to view a sample of the kind of comprehensive Business Plan required by
many financial institutions and lenders. Use the concepts you learn during YESS Business Basics to
help you fill in the pieces to create a plan that can be used for multiple purposes.

57
 WEEKS 10-12: Wrapping Up & Next Steps
Start Your Video Pitch
(after your Business Plan has been approved)

Link to this sample script for pitching your business to an investor or buyer. Use it to draft a script
or bullet points to pitch your business on camera. The questions will help you organize your
thoughts. And view Josh's supportive video on pitching above. He includes in it the five
components of every great pitch and demonstrates with one pitch he has used himself.

Think about the questions you would ask your friend about their business before giving them
$500. Make sure you answer these questions for a potential investor about your business. At a
bare minimum, include the following: your name, the name of your business, what type of
business it is, what you are selling to whom, what is the need you will fill, how big is your market,
how will you reach new customers and grow the business, how much will you sell your product
for, how much will it cost you to make, anticipated profit margin, long-term goals and the Call to
Action (what do you want the viewer to do--give you $$$, become a 30% partner in the company,
provide free coaching, etc.?) If you've taken good notes when watching the assigned Shark Tank
episodes, you can copy the format of the pitches that the contestants in that show use.

And we must see YOU in the video. While this may feel uncomfortable, as we have learned in
Brad's Business Basics, getting out of our comfort zone is the only way to grow.

There are a variety of ways you can tell your story, so be creative. We want to get a feel for your
personality and your passion for your business. And please speak clearly so we can understand
your beautiful pitch.

2) Your pitch should be from 2-5 minutes long.

3) When you are happy with your pitch, prepare the file. It should be either a mp4 file smaller
than 100 mg. If your file is larger than 100 mg, compress it first. There is free software available
online to help you do this, although many computers have software built in that will do it for you.

Or you may find it easier to upload your mp4 file to You Tube or another video hosting service so
you can easily share the URL link. If you use You Tube, make sure the video settings are set to
UNLISTED (NOT private or public). To share the link, copy it to a blank page in Word or another
Notes file and save that file.

4) Once your file is the right type and size, upload it below. Your pitch video will be kept in the
strictest of confidence.

5) You can also use this link to craft a short slide deck for a pitch to support your video.

Download & Review Your NEXT STEPS PDF

58
 Complete Your Student Survey Online

Submit Your Video Pitch Online

1) Link to this sample script for pitching your business to an investor or buyer. Use it to draft a
script or bullet points to pitch your business on camera. The questions will help you organize your
thoughts. And here's a supportive video on pitching that the YESS Club ambassador, Josh
Bardsley, has done just for you. He includes in it the five components of every great pitch and
demonstrates with one pitch he has used himself.

Think about the questions you would ask your friend about their business before giving them
$500. Make sure you answer these questions for a potential investor about your business. At a
bare minimum, include the following: your name, the name of your business, what type of
business it is, what you are selling to whom, what is the need you will fill, how big is your market,
how will you reach new customers and grow the business, how much will you sell your product
for, how much will it cost you to make, anticipated profit margin, long-term goals and the Call to
Action (what do you want the viewer to do--give you $$$, become a 30% partner in the company,
provide free coaching, etc.?) If you've taken good notes when watching the assigned Shark Tank
episodes, you can copy the format of the pitches that the contestants in that show use.

And we must see YOU in the video. While this may feel uncomfortable, as we have learned in
Brad's Business Basics, getting out of our comfort zone is the only way to grow.

There are a variety of ways you can tell your story, so be creative. We want to get a feel for your
personality and your passion for your business. And please speak clearly so we can understand
your beautiful pitch.

2) Your pitch should be from 2-5 minutes long.

3) When you are happy with your pitch, prepare the file. It should be either a mp4 file smaller
than 100 mg. If your file is larger than 100 mg, compress it first. There is free software available
online to help you do this, although many computers have software built in that will do it for you.

Or you may find it easier to upload your mp4 file to You Tube or another video hosting service so
you can easily share the URL link. If you use You Tube, make sure the video settings are set to
UNLISTED (NOT private or public). To share the link, copy it to a blank page in Word or another
Notes file and save that file.

4) Once your file is the right type and size, upload it below. Your pitch video will be kept in the
strictest of confidence.

5) You can also use this link to craft a short slide deck for a pitch to support your video.

59
 Once your video pitch has been approved, you are done.

Expect to receive an email with your certificate and another email with your Graduate Bundle
(additional videos and content you can view over the next six months for free).

In addition, you will receive a link to join our exclusive YESS Club of students who have completed
the YESS Business Basics program all around the world.

Note: if you do not receive an email with your certificate, you can always download it by going to
your dashboard, clicking on your name in the top right of your screen, then select MY ACCOUNT.
In the top left of your screen you will see a yellow box. Select Certificates and download a PDF of
your certificate.

Congratulations!
You did it!

We look forward to seeing you at graduation…

and in the YESS Club!

60
When you complete the course,
you will enjoy...

A Certificate of Completion

Graduation

Six-month complimentary access to a

full library of business content
Brad Sugars’ Entrepreneur 101, 30X Life and 30X
Business video series and Buying & Selling Your
Business (retail value - $2,448).

Club
An exclusive community of YESS Business
Basics graduates from around the world.

5781 S. Fort Apache Rd., Las Vegas, NV 89148

702-947-9445 * team@actioncoachfoundation.org