HOLY CROSS OF MALALAG, INC.

S.Y. 2023-2024
SECOND MID-QUARTER EXAM
T.L.E 9&10- COMPUTER HARDWARE SERVICING

Direction: Read the statement/question carefully and choose the best answer among the choices.

1. What is customer value?

a. It is the buying capacity of a client for a product.
b. It is the list of strengths and weaknesses of a customer.
c. It is defined as the difference a customer would get from purchasing a certain product.
2. Gathering data should start with ______.
a. selecting the target market
b. selecting the competitor
c. selecting the product and target market
3. Why is it important to know the value of your product to its target clients?
a. Happy customers tend to be loyal to a product.
b. Giving value means the company is taking more money from you.
c. It helps improve the existing product based on the customer's feedback.

4. Why should companies research on what is valuable to the customer?

a. It helps determine what the customers need are.
b. Research is a long-term project that should be given priority.
c. Most of the products are already launched in the market without a proper feasibility study.
5. How does market research equip companies?
a. It helps them gain competitive edge.
b. It strengthens the customer-seller relationship.
c. It aids them in making improvements for other brands.
6. Why is it important to conduct customer feedback survey?
a. It gets data from suppliers.
b. It gets insights from the competitors.
c. It gets the raw data from current customers.
7. How do you monitor the performance of the product?
a. You cut down costs.
b. You replace the products.
c. You conduct another research after improvements are made.
8. What should you do to come up with an effective sales and marketing plan for the target markets?
a. You should create a marketing budget.
b. You should know who your competitors are.
c. You should divide the customers according to their needs.
9. What are the advantages of creating an effective sales and marketing plan?
a. It helps achieve high sales.
b. It gives consumers a good idea about your product.
c. It makes the competitor's product stand out.
10. Why is it important to determine who your customers are?
a. To help you sell your products
b. To help you buy other products
c. To help you solve their problems
11. Who are your customers?
a. They do not patronize your products.
b. They are not interested in your products.
 c. They have a common need that can be addressed by your product.
12. Who can be considered as the primary target markets for a company selling air conditioners?
a. Oil rig
b. Banks
c. Bahay-kubo
13. Who can be the possible target markets for the mobile application that measures heart rate?
a. Engineers
b. Software developers
c. People who suffered from cardiac arrest
14. Why is it a competitive advantage to know your customers?
a. It makes selling easier.
b. It makes the competitors create new line of products.
c. It gives competitors an advantage to outsell your product.
15. Which of the following can help in getting to know your primary target market?
a. Know who your suppliers are.
b. Know who your employees are.
c. Know who your customer's demographics.
16. What is Unique Selling Proposition/USP?
a. It is a method to sell a particular product.
b. It is an advertisement that features testimonials.
c. It is a marketing concept used to determine a product's difference over the competition.
17. What is necessary if you have a unique and competitive product?
a. The packaging should have a striking color.
b. Product managers must do a continuous market research.
c. The product should be able to maintain its quality and deliver its promise to the market.
18. Why is it important to know the USP?
a. It helps the company to market and sell their products.
b. Customers can relate the product's features with other similar products.
c. It helps competitors know the product's strengths and weaknesses.
19. In the given example, smartphones are able to stay competitive if it can surpass the latest model. What are the
features that make a smart phone stand out?
a. Poor quality
b. Low storage
c. Latest operating software
20. Why is it difficult to make products differ from others?
a. Customers are picky when selecting the best product.
b. Companies are developing improved versions of an existing product.
c. End-users can compare similar products and stick to one brand only.
21. What is the reason why customers become loyal to a particular product?
a. The price is lower compared to other products.
b. TV ads are effective endorsements.
c. They have a personal experience in using the product.
22. Ace has created a new type of software for mobile devices. What is the first step that he needs to do to market
and sell his product effectively?
a. Ace should test his software.
b. Ace should determine the financial requirements for his marketing plan.
c. Ace should take note of the differences of his software from the competitors.
23. You own a laundry shop in the local neighborhood. What are ways to keep your customers loyal to your
business?
 a. Ads should be posted inside the shop.
b. There is a money-back guarantee for unsatisfied customers.
c. Leave your customers unattended if they have concerns as they are already been served.
24. Which of the following does not describe a USP?
a. Clearly written
b. It is the basis for brand resemblance
c. Composed of one benefit that is unique solely to your company or product
25. This one is often used as a last minute incentive to buy a product.
a. Target Service
b. Bonuses or extras
c. Money-Back Guarantee
26. Identify the type of USP used in the statement below.
“4 out of 5 software engineers recommend it.”
a. Durability
b. Expert’s choice’
c. Customer service
27. Identify the type of USP used in the statement below.
“If you’re not satisfied in the first 30 days, we’ll refund your money.”
a. Saves money
b. Customer service
c. Money-Back Guarantee
28. Identify the type of USP used in the statement below.
“Cleans up, tunes up, and speeds up your PC to help it run like new.”
a. Target Service
b. Solves a problem
c. Performance/Efficiency
29. Identify the type of USP used in the statement below.
“We’re on call 24 hours a day.”
a. The only one
b. Customer service
c. Money-Back Guarantee
30. Identify the type of USP used in the statement below.
“Permanently eliminates malwares.
a. Price
b. Durability
c. Targeting Service