QUANTUM UNIVERSITY
CAMPUS - MANAWAR ROORKEE -DEHRADUN HIGHWAY(NH-73)
ROORKEE-247667(UTTARKHAND,INDIA)
SESSION (2023 -2024)
RESEARCH PAPER
ON
“SAMSUNG MOBILE USERS IN ROORKEE CITY’’
Submitted To: Submitted By:
Dr.Vinay Pal Singh Devang varshney
Assiocate professor MBA 2RD SEM (B)
QID -23100083
ABSTRACT
The study was designed to find out the levels of customer satisfaction of samsung mobile users.
Data was collected from a sample size of 10 users each of Samsung products from Roorkee,
Mobile phones are widely used all over the world, and with their increasing number of value-
added features, they are becoming far more than a mere mobile voice communication device.
Rather, they provide a powerful platform for accessing information universally. The main
objective of this research is to find out the mobile producing company whose customers are
having maximum satisfaction with the mobile phone. The survey study involved college students
and employed persons and investigated the users’ overall satisfaction. Significantly higher
percentage of male users own phones with camera, Internet browsing, and wireless connectivity
features than female users. The empirical study reported in this paper provides a comprehensive
picture of how various features of the mobile and their efficient working can enhance the mobile
phone as a universal access device.Earlier it was thought that mobile phone is only for the
businessmen but after the introduction of cheap handsets by different mobile manufacturing
companies it has become an item of necessity. Now we can see almost every person whether
student or employed is having a personal mobile phone. This fact makes this study useful because
the number of respondents have increased and thus we can reach to much better and practical
solution.
INTRODUCTION
CONCEPTUAL FRAME WORK
Every one likes Samsung Mobile Phones,some likes it for its great looks,some like as an
entertainment device and some like it as a perfect means of communication.Whatever the reason
is,they are having lots of features to attract the mobile lovers.People are always expecting
something better than the best from them.Moreover, the mobile phones from Samsung Mobile
Phone Dealsare never too expensive.It can be bought by any one.Their handsets are generally
light weight, easy to carry.The handsets come with good battery back up.Recharging of the
battery is not required on the repeated basis.Comfort of the mobile user is always taken into
consideration.Price range is also taken as a priority so that person of all incomes can easily get
them.Camera lovers like the mobile phones for great picture clarity where as music lovers like it
for best music quality. Samsung Mobile Phones With Unlimited Landlines on Contract
If you are a Samsung fan, wouldn't you want to get a free Samsung mobile phone? The best part
is when you can get a free phone that comes with a great mobile plan offering unlimited land line
calls or free text messages.
* Samsung Mobile - Continuous Innovations in Mobile Technology
In general, cellular phones are now considered as a necessity. Almost everyone owns a mobile
phone because it is highly needed for communication purposes. Long before, cell phones were
only for people in the upper class of the society. It was even considered as a social symbol.
However, as years passed by, a lot of things have changed and even children now have their own
mobile phones. One of the companies that surfaced in the mobile phone industry is Samsung.
* Samsung Mobile Phones
The well-known Telecommunication industry, Samsung can help you find the affordable and best
mobile with great features. A range of mobile phones with great quality coresponding value for
money identify that Samsung mobile phones are the best handsets in Indian Mobile Market.
Samsung E840, Samsung C160, Samsung i200 and the list goes on, all the mobile phones from
Samsung are really the best.They are having dual SIM, FM radio, java games, Bluetooth and
much more.They are complete blend of style, technology and functionality.They are good source
of entertainment too. Youth generations are great lovers of Mobile Phone Deals.They are having
impressive performance.The smart phones from the house of Samsung are having eye catchy
looks.The mobile phones with unique application and features are fascinating its users.They are
easily available in the market and can be considered as true champions.You need not to pay hefty
amount to get the best mobile phone.Get a Samsung mobile phone and add pleasure to your life.
INDUSTRY/SECTOR GROWTH
SAMSUNG
Type Business unit
Industry Telecommunications
Founded Seoul, South Korea (1977)
Headquarters Suwon, South Korea
Key people Geesung Choi, President
Products Mobile phones
Smart phones
Telecommunication Systems
MP3 Players
Laptop computers
Revenue increase 71.92 Trillon won(USD52.07 Billon approx.)
Net income increase $ 368 .07 Billon
Parent Samsung Electronics
Website Samsung consumer
OBJECTIVE
The objective of this research is:
1.To find out the customer satisfaction on” SAMSUNG MOBILE PHONES USERS” in Roorkee
2. To study the service provider and service quality in the Samsung mobile handsets.
3.To study the major features which a customer looks for in a mobile before making a purchase.
4.To know about the satisfaction level associated with Samsung as well as different mobile
phones.
REVIEW OF LITERATURE
A brief literature would be of immense help to the researcher in gaininginsight into selected
problem. The researcher would gain good backgroundknowledge of the problem by reviewing
certain studies. A reference to theseentire studies will be related in the contest of theshaping the
present study.
Samuel, in his study found that most of the respondents consider, size,quality, price, instrument
servicing are an important factors for selecting thehandset of majority of the respondents are
satisfied over the payment system,quality of services, coverage area, and attending the
complaints.1.
Samuel, “customer satisfaction for cellular services, a study with a referenceto BPL and Samsung
mobile phones and services”, an unpublished M.Phil.,dissertation, submitted to Bharathiar
university, Coimbatore, December 2002.
SreeNandhini, in her study shows that 88.3% of the respondents are cell phone helps that to deal
business matter confidently and effectively. This study shows that attitude of the respondents
using cell phones was not influenced by either educationor occupation and income.2.
Sreenandhini, “an investigation of user perception and altitude to cellular phone in Coimbatore”,
an unpublished submitted to Bharathiar university,December, 2001.
P. Adhavan (2003), in his study “existing customer relation” found thatthe dealer’s service
regarding Aircel cellular is highly satisfactory.
Hutchison’s managing director Asim and Ghosh 2005 says in the article,“Telecommunication”
telecommunication is such a huge sector and it is so easyto be reduced by its different ponts, but
thankfully we were”4.
AsinGlosh, “telecommunication” business world 23April 2003.39
RESEARCH METHODOLOGY
RESEARCH TYPE
The study is conclusive in nature.
Primary objective: The aim is to study the customer care and level of customer satisfaction at
ROORKEE
Data collection : Primary source method
Research Approach : Survey Method
Research Instrument : Self-structured questionnaire
Sample Size : 100
Sample Method : Non Probability
Population : All Samsung Mobile users in Roorkee city
Research is a systematic method of finding solutions to problems. It is essentially an
investigation, a recording and a analysis of evidence for the purpose of gaining
knowledge.According to Clifford woody, “research comprises of defining and redefining
problem, formulating hypothesis or suggested solutions, collecting,organizing and evaluating
data, reaching conclusions, testing conclusions to determine whether they fit the formulated
hypothesis”
Simple random sampling is used for this study. This is Applied Research.
SAMPLE DESIGN
Asample design is a finite plan for obtaining a sample from a given population.Simple Random
sampling is used for this study:
SAMPLE SIZE : 100 Respondents.
➢ UNIT: INDORE
➢ NO. OF QUESTIONS: 17
Sampling procedure:
The procedure adopted in the present study is random sampling, select respondent
randomly from population.
PRIMARY SOURCES:
The primary sources are discussion with Customers, data collected through questionnaire.
TOOLS FOR DATA COLLECTION:
The data were collected from the respondents through the distribution of questionnaire.
Thesequestionnaires will be distributed to the college students and general people these people
covered almost all income groups.
TOOLS FOR DATA ANALYSIS:
For the analysis purpose, various statistical tools were used as and where needed.Z- test is used
for analyzing the data.
HYPOTHESIS:
Ho: There is no impact of the level of customer satisfaction on Samsung mobile handset.
H1: There is impact of the level of customer satisfaction on Samsung mobile handset.
RESULT AND DISCUSSION
Z Test
It is a parametric test which depends upon the parameters such as mean or standard deviation. This test
is applicable only if the sample size i.e. n≥ 30 (sample size is greater than or equal to 30).
A sample survey of 100 respondents.
Starting from null hypothesis that the
Ho : There is no impact of the level of customer satisfaction on Samsung mobile handset
H1: There is impact of the level of customer satisfaction on Samsung mobile handset Use z-
distribution table to estimate critical value.
Zcal.(0.05) = 1.96 (At 5% level of signicance)
Compute the Test Statistic.
Test of significance between two means
Standard deviation =
Standard error (S.E.) =
Sample size (n) =100
Arithmetic mean =
Assumed mean =
Z= Arithmetic mean-Assumed mean/S.E.
Z tab (0.05) = 1.96
Z cal =
Since Z cal < Z tab
Therefore Ho is accepted it means there is no impact of level of the customer satisfaction on samsung
mobile handset.
CONCLUSION
Our major research project is dependents choice, so I am able to know that what a customer
wants from the handsett mobile phone. And which features are at least in a handset and how
many features are important to make the reasonable and durable of the mobile phone.
REFERENCES
• Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice Hall.
Englewood Cliffs, NJ, 1984. Wall Street Journal, A5 (October 16, 1991)
• Dr. S. Banumathy, S. Kalaivani, ―Customers‘ Attitude Toward Cell
Phone Services in Communication System‖, Indian Journal of
Marketing, March 2006, p. 31
• C. R. Kothari, Research Methodology Methods and Techniques, New
Age International Pvt. Ltd, New Delhi, 2005
• Aditya Kuber, ―Hold on! Let me click a Photo‖ Digit, APRIL 23 2024
p.98
