Value Proposition
What is a Value Proposition?
refers to the value a company promises to deliver to
customers should they choose to buy their product.
is part of a company's overall marketing strategy.
provides a declaration of intent or a statement that
introduces a company's brand to consumers by telling them
what the company stands for, how it operates, and why it
deserves their business.
What is a Value Proposition?
A value proposition is a brief statement in which a
business explains to potential customers how a
business is unique, what it offers to target customers,
and how it can improve their lives. Usually, the value
proposition is between two to five sentences long.
Value propositions are often featured in a business’s
website, products, and marketing campaigns. They are
a critical part of any business’s brand strategy.
Components of a Value Proposition
A successful value proposition typically has a strong, clear
headline that communicates the delivered benefit to the
consumer. The headline should be a single memorable
sentence, phrase, or even a tagline. It frequently incorporates
catchy slogans that become part of successful advertising
campaigns
Often a subheadline will be provided underneath the main
headline, expanding on the explanation of the delivered
value and giving a specific example of why the product or
service is superior to others the consumer has in mind.
https://www.investopedia.com/terms/v/valueproposition.asp
Value propositions can follow For a value proposition to effectively
different formats as long as they turn a prospect into a paying
are unique to the company and to customer, it should clearly identify
the consumers the company who the customers are, what their
services. All effective value main problems are, and how the
propositions are easy to company's product or service is the
understand and demonstrate ideal solution to help them solve
specific results for a customer their problem.
using a product or service
“Jollibee promises
to provide high-
quality food, fast
and friendly
service in a clean
and, comfortable
environment
tailored to the
Filipino palate.
Identifying Product Benefits
Features Benefit Value
Value Proposition Canvas
The Value Proposition Canvas focuses on understanding customers’
problems and producing products or services that solve them.
Telling people you have a great product doesn’t make them want it.
You can produce an awesome product with all the bells and whistles,
but if it fundamentally doesn’t help customers, or you don’t explain the
value clearly, they won’t buy it.
Value Proposition Canvas is critical to a
business model. It helps the business in
decision making and positioning of the
product. It is more than just a graphical
representation of customer wants.
Businesses can align their strategies
according to customer needs. This can
help to produce a product which
customers want.
VALUE PROPOSITION CANVAS STRUCTURE
The Customer Profile
The Value Map
