OneWorld

Powering Global E-Commerce

OneWorld is an innovative global express carrier and cross-border e-commerce technology group.
Our innovative solutions enables seamless cross-border e-commerce, empowering merchants and brands with global reach and market leading pricing, while providing
full visibility and control, using our industry leading tracking and intelligent optimisation technology, to drive company performance and global scale.
Our purpose is to create the technology and sustainable logistics
solutions that helps connect the world through commerce.
 Problem<>Opportunity

Cross-border e-commerce is a
leading driver of growth in
logistics, but cross-border scaling
is challenging for merchants,
brands and retailers.

Why?

Customers are demanding - they are price sensitive,

want visibility and fast delivery

This is difficult to archive because..

The market is complex and highly fragmented

Industry is lagging in terms of digitalisation

Contractor and subcontractor relationships are multi-

layered, intricate and hard to manage

Lack of reliable or real-time shipping data

Economics of scale has significant impact on unit

economics putting small and mid-sized companies at a
disadvantage

Environmental impact of commerce and logistics is an

increasing concern among all stakeholders
 Our global solutions, technology and tracking enables seamless global growth

OneWorld Group

Global operations

● Based in London UK, with 5x local

distribution Hubs and technology
centre
● Global distribution in all major
markets with more than 220+ carrier
partners
● Global direct-to-consumer parcel
aggregation platform Ship2World

Proprietary technology

Smart tech and tracking

● Market leading tracking technology

● Sophisticated order management
system for merchants
● Fully integrated, data-driven and
intelligent solutions
 Global, with a strong foundation in London and The United Kingdom

100.000 Sq. ft Sortation Centre and Distribution HUB in Birmingham UK

• Cutting-edge sortation sortation centre with automated Parcel Sorter with the
ability to capture image, weight and dimensions of all the parcels
• Sorting capacity of over 225,000 parcels a day
• Fulfilment Shelving and Pallet Storage racking infrastructure in place.
• Technology test lab
• 3 Acre site which has scope for expansion subject to planning.

London Heathrow HQ and Distribution Hub

• Super Prime Location for London Heathrow for inbound arrivals for UK
Deliveries and transhipment to the rest of the world.
• Automated Sorter to be installed Q2 2022 creating a market leading sort to
hub for UK carriers. This will enable direct to depot movement for inbound,
adding huge value to carrier relationships, and creating key competitive
advantage for OneWorld Group in the UK.
• Sorting capacity of 50,000 shipments per day and capture the weight,
Dimension and image of the shipments.
 OneWorld is building the platform of the future for global e-commerce logistics

Operational Solutions
Experienced and Globally Established Leadership Team Collection, transport (air/sea/land), hub
● A team of industry pioneers with vast operating experience and deep industry relationships services, pick-and-pack and sorting, custom
clearance and returns management based on
decades long experience and an extensive
Proprietary Technology and Data Aggregation with SmartTech network of partners, OneWorld delivers first
● A market leading technology stack and data platform for e-commerce and logistics class logistics solutions at global scale.

Cross-border E-commerce Shipping Platform

● Digital and intelligent shipping platform for cross-border merchants and retailers Comprehensive Tech Stack
Proprietary technology with sophisticated
Parcel Aggregation Platform tracking, data analytics and AI-powered
● Ship2World platform an opportunity to target consumer market for additional parcel growth automation, decision and optimization all
managed through a seamless unified interface
and fully integrated with our global delivery
Global end-to-end delivery solutions ecosystem to enhance company performance
● Global door-to-door delivery service under OWE brand and enable cross-border e-commerce at scale.

A client base of renowned and established brands

● Our solutions power companies and brands like eBay and Royal Mail
Global Carrier Network
Global carrier and delivery network through
Industry Best Post & Parcel Contracts OneWorld with own contracts and partner
● Industry leading on pricing enables strong competitive advantage contracts providing customers with full-access
to the global logistics delivery ecosystem with
the most competitive rates in the industry
achieved by our consolidated volumes and
economies of scale at marginal cost.
 Our solution
Unified and integrated

Global operations and delivery

though a unified data-driven
Single platform to manage all shippings needs with full visibility and control
technology platform to enable
global e-commerce at scale.

Data-driven and intelligent

OneWorld’s solutions combine:

Unified and intuitive user experience

Comprehensive real time logistics data

Real-time data and machine learning enables automation and optimization
Sophisticated tracking, data analytics and AI-powered
automation, decision and optimization

Full access to global logistics ecosystem and own

logistics solutions with market leading prices Global operations, fulfilment, and shipping
Deep operational experience, long standing
relationships and strong strategic partnerships
Full access to the global logistics ecosystem and our proprietary logistics
solutions and contracts
 Our technology stack is market leading, proven and rapidly evolving

OneWorld SmartTech
Powered by our SmartTech and offering a simple web platform UI and APIs, marketplace integrations, order synchronisation, full end-
to-end tracking, reporting, package management, payments and invoicing, and intelligent optimisation tools in one simple easy to use
platform.

SmartTrack
Unmatched visibility and data with our market leading tracking solution enabling real-time
tracking and data across 130+ carriers, 220 destinations, 7500+ tarifs, 50+ partners

SmartScan

Supercharge last mile logistics and delivery with integrated mobile scanning and tracking
technology to enhance last mile delivery process.

Our technology powers some of the

market
SmartShip leading brands in the industry

Fully automated packing optimisation, routing and carrier selection based real-time data, customer
preference and sustainability metrics. Improve customer satisfaction, save cost and enhance operational
efficiency.

SmartOps
Enhance company operations and efficiency with advanced insights, operations automation
such as invoice processing, data automation and packing and dispatch order management.
 Qatar
The global hub for e-commerce fulfilment and distribution
 Our Vision From Doha, we want to deliver to anywhere in the world in less than 72 hours.

Qatar and OneWorld will be unmatched in price, delivery speed and service.
To establish Qatar as the leading
global hub for e-commerce
fulfilment and distribution in
partnership with OneWorld.

To bring this vision to life we want to:

1. Establishing a global mega distribution

centre in Doha to enable global fulfilment
and delivery in less than 72 hours.
2. Develop sophisticated warehousing and
fulfilment capabilities in Doha.
3. Create global distribution and delivery
network in partnership with Qatar Airways
and Qatar Post.
4. Establish Doha as the global hub for
ecommerce fulfilment and shipping by
integrating with OneWorld’s technology
platform and global delivery ecosystem.
 Qatar
…. Creating - the global
a leading hubhub
logistics for e-commerce
in Qatar fulfilment and shipping

Qatar and OneWorld would be unmatched in price, delivery speed and service.

Oneworld will enable rapid development of Qatar as the leading global hub:

Technology - Implement and further develop our market leading technology

with Qatar fostering and nurturing location innovation and tech leadership

Operational know-how - Establish world-class warehousing and shipping

operations in Qatar to develop competitiveness in the global marketplace for e-
commerce fulfilment, shipping and logistics

Partnerships - Bring our established network of long-standing partners to Qatar

to quickly grow the local ecosystem and facilitate inbound investments

Global distribution - Rapid growth in shipping volumes and return handling in

Qatar as OneWorld rapidly expands the number of global ecommerce
merchants
Qatar - An end-to-end ecosystem

Intelligent e-commerce fulfilment and distribution centres in Doha and abroad

Substantial cost advantage and unmatched global delivery speed

A technology platform with sophisticated data, tracking and AI/Machine learning

Build real competitive advantage by innovating with data and AI

A global delivery network with Qatar Airways and Qatar Post

We grown the business and global influence of your local carriers

 Go-to-market

Phase 1 Strategy: Build

foundation in Doha, Build
distribution network in key
markets, global roll-out of tech-
platform

Fulfilment centre in Doha

● Build cutting edge fulfilment centre in

● Onboard to global tier 1 merchants

E-commerce technology platform

● Development and roll-out OneWorld Tech

platform with full-digital onboarding and
sales
● Acquire 2000 merchants

Establish delivery network in key markets

1. US
2. UK (Already established)/Europe
3. India (Partnership model testing with PUDO)
4. Australia and New Zealand
5. Africa (Nigeria, South Africa, Nigeria)
 The market

Global cross-border e-commerce

market is expected to reach
$4,195.4 billion by 2027, growing at
a CAGR of 28.4% between 2020
and 2027 accounting for 33% of
2027
total Logistics Market.

Total Global Logistics Market

$12.9T

With our current business development pipeline,

2027
upcoming partnerships and aggressive roll-out of our
digital e-commerce platform we’re well positioned to
Total global cross- 2027
growth and capture significant market share in key-
market while benefiting from the significant macro border e-commerce Cross-border
growth expect in cross-border e-commerce. Our
$4T e-commerce
established operations, distribution and global in
footprint combined with our technology platform and US/UK/Europe/
market leading tracking gives us a distinct advantage India/Australia-
in addressing the cross-border e-commerce market. NZ

*
Global Cross-Border B2C E-Commerce - Global Industry Perspective, Comprehensive Analysis, and Forecast,
2018–2027 - Zion Market Research
Logistics Market competitor analysis - Global Opportunity Analysis and Industry Forecast, 2017–2027 Valuates
Reports
OneWorld has the Market Infrastructure, the Global Carrier Network and Technology Readiness to
become one of the world's leading logistics partners.

OneWorld Advantage
● Key partnerships to
enable hyper growth in
core growth markets.
● Industry leading
technology, tracking
and data granularity.
● Most competitive
pricing in key markets.
● Global geographical
reach and carrier
integration, coverage
in key markets.
 Competitors Map
High Market
Market reach/infrastructure
reach/infrastructure
The extent of geographical coverage and dept of carrier
network/labels and last mile logistics.

Low High
Technology/Data/API Technology/Data/API
sophistication sophistication

(Acquired by
(Acquired by Maersk 2021)
FedEx 2020)

Technology/Data/API sophistication

Overall level of technology sophistication, quality of data Low Market

(tracking, compliance and custom) and connectivity (APIs) reach/infrastructure
 OneWorld is building the platform of the future of global e-commerce logistics

Generate significant return on capital while generating meaningful local development benefits and investment

Expand and solidify global strategic position in logistics by building a leading global e-commerce fulfilment hub

Grow local carrier’s global influence, distribution and business as a key partner in OneWorld’s global expansion

Foster local innovation and entrepreneurship in logistics, commerce, technology and beyond

Develop local research programmes around technology, AI/Machine-learning, sustainability with HBKU and others

Attract global partners and inbound investment into Qatar from OneWorld’s global network and ecosystem

Empower local merchants, SMEs and retailers to sell globally creating local jobs and business growth

Create social empowerment by enhancing the capabilities and earning potentials of Qatari SMEs
Financials / Investment opportunity

Raising $105m for:

● Development of global e-commerce fulfilment hub in

Doha
● Technology platform development and roll-out in key-
markets
○ UI v.2.0
○ Ship and Ops module development
● Key-hires and team growth
○ Product, Sales, marketing
● Partnership and business development pipeline execution
● E-commerce merchant acquisition
○ Digital and sales process playbook
● Key-market fulfilment/distribution infrastructure
○ India, Africa
 The team

A team of industry veterans

Atul Bhakta Gordon Shuttleworth Shabbir Khandawala and innovators.
Group CEO Managing Director Head of Technology
As an entrepreneur and CEO, Mr. Bhakta has Gordon Shuttleworth has over 20 years Shabbir Khandawala of heads IT Shabbir
more than 30 years of experience across experience with supporting and running management for One World Express
global logistics, technology and cross-borders complex courier, freight, IT and travel managing a team of IT and developers. His Khandawala
commerce. Mr. Bhakta has tactically applied companies. His career includes ownership of experience in the field includes web
development, SEO analysis, and software
Head of
his background in accounting and finance to an independent courier company in Africa,
Crisbury Transport Group, which in 2008 sold
engineering. Mr. Khandawala holds a Technology
shape OneWorld Group into a premier global Bachelor’s of Science in Computer
and cross-border logistics provider. Mr. to FedEX South Africa (formerly known as Engineering from Sir Syed University of United Kingdom
Bhakta is a certified ACCA/CIMA accountant SupaSwift) and ownership of the Airborne Engineering and Technology, and a Master of
and holds a BA in Accounting and Finance Express and DPEX franchises. Mr. Shuttleworth Science in Advanced Information Technology
from Manchester Polytechnic. first joined OneWorld in 2008. from the South Bank University in London, UK.

Sanjay Negandhi Jason Chalmers Yasmin Elias

Finance Director Head of Operations Head of Customer Service
Yasmin Elias has over 15 years experience in
Sanjay Negandhi has more than 30 years of Jason Chalmers has been building and the courier and freight industry. She joined the
experience as finance director and controller leading cross-border logistics operations team as a customer service adviser in 2002,
across global logistics, retail, tourism & more than 10 years. Starting his career with and she has spent nine years in leading team
hospitality, creative services and oil and gas OneWorld, Mr. Chalmers has worked across all from a management position bringing a
industry with proven track record in business areas of operations and now manages an wealth of experience and customer service
strategies and transformation, leading extensive team and leads a global logistics skills in supporting One World Express. Yasmin
business performance improvement & driving operation handling millions of parcels each now manages CEO relationships with key
innovation and change initiatives. Sanjay year, while continuously working to optimise partners and e-commerce logistics
holds a BA in accounting and auditing from and innovate operations and to build the companies and is responsible for ensuring
University of Calcutta and is certified as a future solutions for cross-border e-commerce. that our customers receive a truly exceptional
chartered accountant. service.
 Advisors

OneWorld is supported by
Esben Stockmarr Victoria Alexis
Philip Cabana
International Business Venture Building/Tech Digital Marketing/Tech an experienced partner and
advisory
Shabbir
team.
Mr. Cabana’s career span 39 years across Esben is an entrepreneur and executive with Victoria is a commercial director and strategic
innovator with 15 years experience. Victoria is
international business. Since 2005, Mr. Cabana 12 years of experience across technology and
a partner at Opes Investment Group, an
Khandawala
has served as Chairman of the Board of finance. Esben is a partner at Opes
Golden Dragon International Holdings, a Investment Group, an international advisory international advisory group, where she leads Head of
diversified holding group which activities group, and a co-founder at Uruz Labs, a the venture division. Prior, Victoria was the Technology
fintech/Web 3.0 focused venture studio. Prior, CEO and Founder of Venturist, a tech-
including real estate development,
infrastructure projects, commodities, finance Esben was a venture developer with Rocket focussed advisory firm helping Fortune 500 United Kingdom
and insurance. Mr. Cabana holds a B.A. in Internet in Europe and Asia and a VC investor brands innovate, a commercial leader at
Business Administration and Management at Sunstone Capital. Esben holds a BSc in Google and InMobi, and the UK head at
from Harvard University and is a board Marketing/Economics, and an MSc degree in Futurice. Victoria holds a BSc in Multimedia
Economics and Business Admin from CBS. Technology & Design from Brunel University.
member of directors numerous companies.

Martin Falch Donald Whyte Christian Fiil Lindekilde

Recruitment and HR Distributed systems/AI Finance and investing
Donald is an entrepreneur and technology
Martin is the CEO and Co-founder of Christian Lindekilde is an investor and
lead, with 12 years experience, focused on
360Leaders. Since the dotcom boom, Martin financier with more than 30 years of
high performance real-time systems,
has been building boards and management experience in banking, wealth management
distributed machine learning and quantitative
teams for some of the fastest growing and alternative investments. Christian is the
trading. Donald worked at large organisations
companies in tech such as Uber, WeWork and founder of Black Swan Equity Partners which
(IBM, Bloomberg) building critical
Klarna. Having worked in the world of specialises in late stage investments and
infrastructure before building and selling a
startups, Martin has specialist knowledge in restructuring of special situations. Christian is
machine learning SaaS product to Engineers
development, scaling and talent acquisition. a former Executive banker with UBS and
Gate, a US-based quantitative hedge fund.
He also advises PE/VC firms around hiring Credit Suisse in the Nordics and Switzerland.
Donald is an active mentor in data
and leadership development, and advises and Christian is an active advisor to growth stage
science/AI/Machine learning and has advised
share insights to the startups of tomorrow companies and holds a PhD from Heidelberg
many tech startups with technology platform
through the 360Leaders CEO Academy. University in cross-border M&A.
design and applied AI.