UNITED BY

FOOTBALL.
IN TH E HEA RT
OF EUROPE.
SUSTAINABILITY
CONCEPT
UEFA EURO 2024
GERMANY
 UNITED BY
FOOTBALL.
IN TH E HEA RT
OF EUROPE.
SUSTAINABILITY
CONCEPT
UEFA EURO 2024
GERMANY
CONTENT
CHAPTER 01

United by Football –
Sustainability Goals of UEFA EURO 2024 08

CHAPTER 02
Developing a Sustainability Concept –
Standards and Stakeholder Dialogue 12

CHAPTER 03
Sustainability at the DFB –
Relevance, Structures and Fields of Action 16

CHAPTER 04
Sustainability at UEFA EURO 2024 –
Processes, Structures, Dialogue and Reporting 22

CHAPTER 05
Sustainability at UEFA EURO 2024 –
Presentation of all Fields of Action and Measures 26

CHAPTER 06
Sustainability Commitment by the Host Cities –
Activities and Planning at a Glance 50

CHAPTER 07
Outlook and Next Steps 72

UEFA EURO 2024 — SUSTAINABILITY CONCEPT 5

Forewords Forewords

DEAR READERS,
We have covered a lot of ground and have discussed plenty of How can an event affect the future? How does a major event suc-
issues in many rounds of consultation. We have reached out to ceed in leaving its mark? What is needed for a European football
a broad spectrum of stakeholders from different walks of life to championship to put things on the right track and ensure that
­listen to their ideas and expectations as regards successfully stag- the tournament is both exciting for the fans and beneficial for all
ing UEFA EURO 2024. We felt it important to include our regional the other people in our country?
and sub-regional associations in the process from the word ‘go’ to
Allow me to answer these questions first of all as a footballer who
ensure that top-flight football returns to where it originally started:
has appeared in three World Cups and three European Champi-
to the grassroots level, to the roughly 25,000 clubs in Germany. At
onships. Obviously, back then the main focus was always on the
the same time, we want UEFA EURO 2024 to not only be a festi-
sporting challenges, our team, my teammates, our tactics, and
val of football, but also an unforgettable experi­­ence for everyone.
the next match.
Which is why I am especially delighted that we have been able
to rely on our existing networks and actively engage many well- But beyond that, at every single tournament I’ve registered how
known and new actors in civil society in the process, advocates the event and the venue fit together. The atmosphere of a tour-
of human rights, environmental protection, and compliance. They nament arises from the sum of countless impressions that you
are not only providing many ideas in the early stages but will, in could dismiss as casual observations – but that’s not what they
the event of our bid being successful, be actively involved in real- are. What do the cities look like? How do the fans conduct them-
izing the various projects and programmes. I would like to take selves in the streets? People at airports or in hotels – do they
the opportunity to thank them most cordially. have a smile on their lips? Are helpers and volunteers bursting
with enthusiasm?
The dialogue-based format we have chosen has generated many
DEAR READERS, a new idea. A discussion on such a broad footing during the actual Although I was always part of a select group largely shielded from So how can an event affect the future? Firstly, we are convinced
bidding process is completely new to German football. Just how life’s woes, I have absorbed these impressions carefully, allowing that we have what it takes to invite people from all over Europe
The DFB’s field of vision extends well beyond the four corners
beneficial this process has been in the very early stages of the bid me to form my own opinion about whether the tournament is loved to Germany – a beautiful, stable and safe country – to celebrate a
of the pitch. We very much try and live the statement famously
is documented by the “Sustainability Concept” you are holding in by the people whose country it hosts, or whether they just accept fantastic festival of football that does not end with the final ­whistle.
made by our Honorary President Egidius Braun, who said: “There’s
your hands, which in addition to answering the questions put in it with a shrug of the shoulders. Because ­people feel very clearly Secondly, we have complemented our UEFA EURO 2024 bid with a
more to football than winning 1– 0.” Football creates spaces that
the Bid Book also records the key findings and will serve as the whether they are likely to enjoy and benefit from the holding of Sustainability Concept that covers a number of important areas,
nurture a sense of community, direct communication, real con-
list of values guiding all our activities going forward. a tournament – and that’s what big sports events are – or not. such as fair play, health, diversity, and the environment. Power-
tacts, and friendships. In an individualistic society, it is football
ful visions emerge from these focal points and will continue to
that stands for togetherness. This process is by no means complete. It is still in its infancy and I have experienced both: events that were supported by a true
be valid in Germany and beyond.
will be continued come what may. Interaction will also progress community, and those where it was different. I would like to do
On 1 March 2017 I visited the UEFA Head Office in Nyon to sub-
at the European level. We invite all of Europe’s national associ- my part to make UEFA EURO 2024 a tournament hosted by a At this point, my personal priorities coincide one hundred percent
mit the DFB’s declaration of intent to host the European Cham-
ations to come to Germany to celebrate with us and to discuss staunchly committed community whose sense of togetherness with those of the DFB and the German national team. We want
pionship tournament in Germany, having last organized it in
how we can anchor football’s values more strongly in our civil is by way of reciprocity reinforced by the tournament. This is the to leave a positive legacy behind when we play football together
1988. Since that day, much has changed at the DFB, we have
societies. Not just down the path to a sustainable UEFA EURO only way to create what I call sustainability. – be it at home or out in the world. For many years now, national
made great strides in developing the association’s organiza-
2024 but also for the long-term future of football in Europe. We team matches have been accompanied by activities promoted
tion and readied it for a strong future on the basis of the latest The titles I have won with the German national team and FC B ­ ayern
want UEFA EURO 2024 to be a real football festival where fans by the various foundations established by the DFL and the DFB,
­compliance and good governance standards. Transparency and Munich have always been triumphs of a community, the inter-
will celebrate and experience the great integrative force of foot- and the memories people have of big matches go hand in hand
sustainability are not just buzzwords; they are practised on an action of individual talent and organized cohesion. I’ve learned
ball, here in the heart of Europe. with concrete measures that make life easier and better for many
everyday basis in all areas. from this that as elite footballers we can only be effective if there
people: school, educational, and social projects.
We look forward to welcoming you. is something that binds us together – an idea, a goal, a mission.
The structure of the bid to stage UEFA EURO 2024 has likewise
UEFA EURO 2024 offers a great opportunity to improve our coun-
been open and transparent from the outset. And it has developed The positive impact of a jointly pursued effort is palpable in many
try through the popularity of football. We can host a tournament
a special momentum all of its own. Anyone who has of late vis- areas of life far beyond the pitch. Whatever we do leaves its mark
in the heart of Europe that will not only be fun, but also have the
ited the DFB Head Office will have noticed how the entire team on social issues, politics, culture, the economy, and ecology. And
kind of powerful impact that we urgently need in and for Europe.
has been spurred on by the prospect of a major tournament. This positive things can only grow if we feel truly connected to an idea.
team spirit is truly motivating and firing everyone’s imagination. This concept shows how it can work, and I wish you an enjoyable
“Hosting Europe in Germany” can have this positive effect. In a day
In keeping with our motto “United by Football”, all of the full- and informative read.
and age of insecurity and crumbling certainties, football creates
time and honorary staff members have together moved moun- Reinhard Grindel
an identity. The tournament in Germany invites many thousands
tains to compile a transparent bid that meets the most rigorous President of the German Football Association
of people to get involved – and thus to ensure unforgettable com-
of standards.
munity experiences. We need these experiences, in Germany as
well as in Europe.

Philipp Lahm
Ambassador for the DFB’s UEFA EURO 2024 bid, ­honorary
national team captain and captain of the 2014 FIFA World
Cup-winning team

6 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 7
 United by Football – Sustainable Goals of UEFA EURO 2024 01

“UNITED BY FOOTBALL. IN THE HEART OF EUROPE.” – the leit-

motif chosen for the Deutscher Fußball-Bund bid to stage UEFA
EURO 2024 is destined to become the benchmark for our work
well beyond the four weeks in the summer of 2024. We firmly
intend for it emphatically to seize the hearts and minds of­
society in the run-up to the tournament, during and afterwards,
both in Germany and in Europe. We want UEFA EURO 2024 in
­Germany to unite people from all over Europe in a sustainable
football festival. The fascination of football and its ability to bring
people together will function to strengthen our collective European
values and promote dialogue throughout the continent. Socially,
this will impact both well beyond just Germany, but, given UEFA’s
global significance, well beyond Europe, too.
Football brings people from all strata of society, all walks of life
and all generations together, it fosters interaction between them.
In this way, it offers an opportunity not only to convey to the world
an image of Germany as a fair, open and enthusiastic host, but also
to highlight the special status of sustainability and social respons­-
ibility in the world of organized football – in Germany and in all
the other UEFA member associations. It strengthens the ­values
underpinning European cohesion, such as integration, justice,
solidarity and non-discrimination.
Young supporters on the Fan Mile: There’s a
“UNITED BY FOOTBALL. IN THE HEART OF EUROPE.” – finding strong tradition of public viewing in Germany.
the grounds for common understanding, living solidarity, prac-

CHAPTER 01
tising fair play and respect, this all lays the foundations for an
enriching experience of human and cultural diversity. During the
INSPIRING YOUNG PEOPLE AND
run-up to the tournament, sport in its own right will at the ten ven-

LL -
FOSTERING FAN CULTURE

FO O TB A
ues contribute to the vibrant development of the local communi-

UNITED B Y
ties. Football as an entity that helps shape and provides ideas for Thanks to shared emotions, experiences and memories, football
many social aspects will spur involvement not only in the sports creates a collective memory, forging accordingly strong bonds. In
clubs, but also in civil society as a whole. In the p ­ rocess, new this way, it serves as the foundation for the peaceful co-existence
opportunities for voluntary work will be created. of future generations in Europe. For this reason, young people,
both boys and girls, will be closely involved in all phases of the

GOA LS
In order to realize this vision, transparency, open discussions, a

ILIT Y
tournament – indeed, young people will most certainly bring their

SUSTA IN A B
strong base in grassroots football, close links to the relevant local
imaginative ideas to bear at the national and local levels. Given
authorities and management integrity are all musts. UEFA EURO
the multinational roots of the kids and young people in the Host
2024 will clearly assume responsibility not only for local impacts,
Cities, this will serve to strengthen football’s ability to drive social
but even for the impact in other countries, and will focus strongly
integration. Young people from all over Europe will be invited to
on the benefits for the population and the sport as a whole. In this
Germany in 2024 – to share the experience of the UEFA EURO
way, “UNITED BY FOOTBALL” will form a positive symbol and thus

20 2 4
2024, but also to join in a discussion on the future of our sport

EU RO
emphatically advance European football in all its many facets.

OF UEF A
and football’s social potential.
As early as the bid phase, dialogue and participation were adopted
Football fans with their special fan culture set the tone for every
as best practices for sustainable (football and urban) develop-
match played in stadiums today. Their songs, cheering and choreo­
ment. Dialogue platforms both at the national level and in the
graphy create a unique atmosphere with unforgettable moments
Host Cities have for the first time brought the entire spectrum of
for all and sundry, where each and every fan is united. These fans
stakeholders to the table to discuss issues relating to the event –
live and breathe the game and form an anchor in the football
an initiative that has already sparked important permanent pro-
community; they will be especially welcome at UEFA EURO 2024
cesses. The German UEFA EURO 2024 bid is an offer to everyone
as ambassadors of their respective countries.
to play an active part, to learn with and from one another, to jointly
shape this European festival, and thus build new bridges between
the UEFA member associations, the worlds of politics, business
and sports, and in particular a wide range of civil society actors.

UEFA EURO 2024 — SUSTAINABILITY CONCEPT 9

CHAPTER 01 United by Football – Sustainable Goals of UEFA EURO 2024 01

Fans from all over the world will

gather in the heart of Europe
for an enjoyable festival of football.

THE LIGHTHOUSE PROJECT:

A SUSTAINABLE UEFA EURO 2024
Germany and the DFB provide optimal conditions for a compre-
hensively sustainable UEFA EURO 2024: The central location in
Europe means the Host Cities can easily be reached using eco-
friendly modes of transport, the well-established (sports) infra-
structure requires little new investment – and spectator figures
in the Bundesliga guarantee strong stadium capacity utiliza-
tion after the tournament, too. Together with the Host Cities, in
2024 the DFB firmly intends to show convincingly that ecologi-
cally-sound action creates value added for football and society
alike. During the 2006 FIFA World Cup and the FIFA Women’s
World Cup 2011 trailblazing efforts were already made in the
field of eco-friendly mega sports events; UEFA EURO 2024 now
spells an ideal opportunity to set new benchmarks using pio-
neering technologies, innovative concepts, and by campaign-
ing for ­people to change behavioural patterns when it comes to
mobility and resource consumption, for example.
The DFB, the Host Cities, and the stadium operators all want to
make use of UEFA EURO 2024 across all phases of preparing,
staging and following through on the tournament to showcase and
advance their concepts for sustainability and to protect and respect
human rights. For the tournament provides an ideal opportunity
to put the concepts into practice and strengthen an awareness in
the population of the need to take such a broad approach to social
responsibility. Football with its unprecedented reach and appeal
in all sections of the population is a perfect platform to this end.
The human rights strategy that builds on the UN Guiding Prin­ STIMULATING FOOTBALL’S LONG-TERM
ciples on Business and Human Rights and which the DFB is DEVELOPMENT INTERNATIONAL COOPERATION
­developing parallel to the bid in close cooperation with stake-
At the same time, UEFA EURO 2024 will likewise be a spur to pur- Our goal is for UEFA EURO 2024 to drive the development of foot- All these ideas are meant to not just serve football in Germany.
holders and partners, in particular Deutsche Fußball Liga, forms
suing a healthy lifestyle – during the tournament, but also along ball: in sporting and socio-political terms both in Germany and The DFB and the ten Host Cities wish to share their experiences
a strong basis for the overall undertaking.
the path toward it. Two dedicated campaigns (“Fit for the EURO” in other countries. The high attention levels in the run-up to the internationally, e.g., with UEFA’s member associations and twinned
The guideline for all measures will be the standards adopted for and “Fit during the EURO”) will provide useful tips on nutrition, tournament offer an opportunity to encourage new target groups cities, and together kick off joint projects that contribute to the
protective rights and liberties including ensuring “decent work” – alternative meals, and many ideas on how to keep yourself mov- to play the sport actively and / or assume functions in the world strong future of football in Germany and Europe.
and, as is the case with environmental protection, these bench- ing, encouraging activity among fans in the stadiums, spec­tators of football. The stronger inclusion of girls and women as well as
An open and constructive dialogue with young people and among
marks will also be applied to the supply chain throughout. The at the public viewing or at home, and in general for all football the focus on amateur football will support the clubs and regional
all football enthusiasts will form a core element along the path to
focus for UEFA EURO 2024 will be on active anti-discrimination enthusiasts. associations in their crucial efforts on behalf of the game.
UEFA EURO 2024. During the tournament, there will be a massive
work and promoting diversity.
Compliance and good governance form an integral part of the The DFB’s “Strategy for the Future: Amateur Football”, which has UEFA EURO 2024 Youth Camp with kick-off events taking place in
The ten selected Host Cities will offer all spectators a barrier-­ German UEFA EURO 2024 candidacy. Transparency Interna- been successfully pursued for years, will serve as the guideline Germany and at other UEFA member associations one year earlier.
free match experience – from arrival and accommodation right tional Deutschland has monitored the transparent, objectified here. UEFA EURO 2024 will be used as a showcase for strengthen­
The focus on sustainability will support the United Nation’s Sus-
through to the time spent in the stadium. They will function as role­ national tender for the Host Cities. All the processes involved in ing football’s foundations. In this way, the social potential of foot-
tainable Development Goals (SDG) and it will demonstrate the
models for all sports venues in Germany and Europe. The infra- preparing and staging UEFA EURO 2024 will meet the highest ball will be tapped in a very focussed manner.
role autonomous football organizations and the responsible stag-
structure we will develop and roll out together with leading experts of compliance standards; moreover, they will hinge on a highly
Diversity, the environment, fair play, and respect are the key ideas ing of mega sports events can play in sustainable development
and organizations will not only have a temporary impact, but will responsible use of financial and non-financial resources. Only a
driving the campaigns and activities at the grassroots level. The in Germany, Europe and beyond.
create a permanent legacy of inclusiveness. profoundly ethical stance and sound economics will secure the
“Welcome Diver-City” initiative will advance measures to enhance
credibility of the tournament and thus ensure a successful UEFA With its UEFA EURO 2024 Sustainability Concept, the DFB seeks
Participation shall define the bid from the very outset and at all diversity in football, e.g., by integrating players with a migrant
EURO 2024 is staged. to live up to its responsibility for football and society. The tour-
stages along the way. We will launch dialogue forums and inter- background. Information offerings on the topic of environmen-
nament offers Europe’s football family an opportunity to make a
national specialist conventions with the objective of together In addition, the trusting collaboration between the DFB and all polit- tal protection, so crucial for the future, will promote for e
­ xample
key contribution to achieving the UN’s Sustainable Development
advancing and sharing knowledge. The idea is for socio-political ical levels, from the ten Host Cities through to the Federal govern- the eco-friendly modernization of club houses and sports facil-
Goals through countless measures, in particular in the fields of
issues to benefit enduringly from the power of football. ment, guarantees certainty in the planning and efficient processes. ities. Fairness both on and off the pitch will be advocated in a
diversity, the environment, fair play / human rights and health. The
campaign to train girls and boys to be Fair Play Monitors: They
DFB aspires to host a European Championship in 2024 that has
will seek to spot and foster fair behaviour, including in the con-
a sustainable impact well after the final whistle has been blown.
text of UEFA EURO 2024.
From the heart of Europe, for the people of Europe.

10 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 11
 Developing a Sustainability Concept – Standards and Participation Processes 02

A BROAD PROCESS OF PARTICIPATION –

STARTED AND ONGOING
From the moment the Deutscher Fußball-Bund Presidential The DFB’s participation concept for UEFA EURO 2024 has from
Board decided to bid for UEFA EURO 2024 its members agreed the outset been a multi-tiered matter. Starting with the bid phase,
that the candidacy would hinge on a transparent, open and read- it will be consistently pursued after the tournament is awarded to
ily comprehensible process that includes all the potential stake- Germany. This participation concept factors in the various actors
holders. The UEFA EURO 2024 Sustainability Concept presented from the worlds of politics, business and civil society (see the chart
here is destined to underscore this intention. The DFB considers below), who as interested parties are of significance for the suc-
its bid to stage UEFA EURO 2024 to be a unique opportunity to set cess of UEFA EURO 2024. Several rounds of events took place to
new socio-political standards and help address the key issues of involve representatives of all the stakeholder groups in society of
tomorrow. Football has the potential to help shape society and it relevance to us. Key was to involve the leading members of the
is an opportunity gladly seized by the DFB’s bid. The DFB candid­ DFB full-time and voluntary staff. They were regularly informed
acy and above all the UEFA EURO 2024 Sustainability Concept about the status of the stakeholder discussions, DFB President
have been devised with the support and active involvement of Reinhard Grindel and DFB General Secretary Dr. Friedrich C ­ urtius
many stakeholders. From the outset, the declared goal has been themselves took part in many dialogue formats. The goal of the
to outline and discuss the wishes and expectations connected participatory rounds to date have been to poll stakeholders’ expec-
with hosting the European Championships in Germany with a tations of UEFA EURO 2024 and together advance the existing and
broad swath of actors from the world of football and society as a proven formats. The focus was also on developing new ideas for
whole. As it is our objective to stage UEFA EURO 2024 as a fes- measures to be realized to facilitate a sustainable UEFA EURO
tival that unites everyone. 2024. The participatory process can roughly be divided into pro-
cesses involving internal and external stakeholders.
The UEFA’s requirements motivated us to initiate this strategy of
broad inclusiveness. It became abundantly apparent from the very • We view as internal stakeholders all members of the “DFB
start of preparing the bid documents that there is a great deal of football family” in the narrower sense, meaning full-time or
enthusiasm in Germany to host the Championships and immense voluntary staff in the regional and sub-regional associations,

CHAPTER 02
interest in participating in the bid, with numerous actors from the DFL Deutsche Fußball Liga and the experts in the DFB bodies
worlds of civil society, politics, business and culture all wanting such as the DFB Commission for Social Responsibility.
to play an active part in shaping the bid. The ideas evolved were
• We understand external stakeholders to include, among

DEVELOPING A
so comprehensive that given such enthusiasm among the parti­
others, NGOs from the fields of environment, human rights,
cipants the plan was made to advance all these concrete pro­
anti-corruption, trade union and social welfare, other sports
posals and flesh them out as a distinct UEFA EURO 2024 Sustain-
associations, media representatives, partners and sponsors as
ability Concept in its own right. This concept outlines that path
well as representatives of political institutions.
along which we have embarked with all the many participants
and reflects the range of topics and ideas that we intend to real- The participation concept envisages gradually including further

CO N C EP T -
ize with and thanks to hosting UEFA EURO 2024. The UEFA EURO groups of actors down the path to staging UEFA EURO 2024. The

SUSTAINABI LIT Y
2024 Sustainability Concept serves as a compass and guide- plan is to involve all the actors who play a strong part in the suc-
line for our actions, our everyday efforts along the way to UEFA cessful realization of the championships, including suppliers, the
EURO 2024, which we want to be not only a marvellous festival of labour force and other contractual partners. At the same time,
football but also to make an invaluable contribution to sustain- we want to establish stronger direct contact with various spe-
able development and to the strong future of football in Europe. cialist groups and spectators as well as volunteers. The exist-

STANDARDS AND
ing interaction with the actors hitherto involved will be contin-
ued and opened up to include other countries. It is our express
wish to involve other national associations and together with
them explore the opportunities for and challenges to a sus-
tainable UEFA EURO 2024 and the strong future organization
of European football.

STAKEHO LD ER D I A LO GU E
UEFA EURO 2024 — SUSTAINABILITY CONCEPT 13
CHAPTER 02 Developing a Sustainability Concept – Standards and Participation Processes 02

STANDARDS, GUIDELINES, REQUIREMENTS STAKEHOLDER DIALOGUE ON THE ROAD

DIRECTING OUR ACTIONS TO A SUSTAINABLE UEFA EURO 2024
Alongside the expectations and ideas formulated during the par- • United Nations Framework Convention on Climate Change:
ticipatory processes, we have also assessed the key requirements Paris Agreement. Germany is considered the world over as Commercial Partners Media
of the UN, the EU and the German Federal government to estab- a pioneer in climate protection and has committed to the Football Family
lish whether obligations and recommended actions can be derived Paris Agreement. We therefore feel it only obvious that UEFA Stakeholder dialogue Regional Associations
Governments
from them as regards planning and staging UEFA EURO 2024. We EURO 2024 also make a contribution to achieving the climate for the bid DFB Working Groups
Special Interest Groups &
have identified the following standards and regulations as being protection goals and takes suitable measures to keep the Football experts and advisors
Stakeholders
Non-Governmental
especially important to inform actions along our path to a sus- tournament’s climate impact to a minimum. It is our objective ­Organizations
tainable UEFA EURO 2024: after being awarded UEFA EURO 2024 to develop ambitious
climate protection targets and to introduce them as binding for
• The starting point is the Universal Declaration of Human Rights
all further activities. The emphasis here will be on joining with
and the two international treaties: the International Covenant
the other actors such as the stadium operators, representatives
on Civil and Political Rights and the Covenant on Economic,
of the Host Cities and other partners to define climate protection
Social and Cultural Rights. Participation after being awarded Host
goals and solve any open methodological issues. Workforce Contractors Suppliers
with ­kick-off of tournament preparation
UN Guiding Principles on Business and Human Rights: The
• UN 2030 Agenda for Sustainable Development: The 2030
goal of this international agreement is to eliminate and prevent
Agenda for sustainable development expresses the international
human rights violations in economic structures, equal rights
commun­ity’s conviction that the global challenges can only
for men and women; the right to just and favourable working
be overcome together. The agenda lays the foundations for
conditions; the right to appropriate wages; protection against
ensuring global economic progress is in harmony with social
the economic and social exploitation of children and young Participation before and during
Volunteers Spectators
justice and heeds Earth’s ecological limits. The core of the UEFA EURO 2024
people. As regards hosting UEFA EURO 2024, we derive from
Agenda: an ambitious list of 17 “Sustainable Development
these principles a special responsibility with a view to global
Goals” (SDGs). The 17 SDGs for the first time equally consider
supply chains and that we must by means of compliance rules
all three dimensions to sustainability: social equality, the
make certain that our actions in the run-up and during the
environment, and the economy. The Agenda 2030 and the SDGs
tournament must not cause either suffering or injustice in
set an important framework for all our actions and give us
other parts of the world.
criteria for judging how they are realized. We are fully aware
UN Convention on the Rights of Persons with Disabilities that football and UEFA EURO 2024 do not impact on all SDGs in
STANDARDS GUIDING OUR ACTIVITIES AND
champions the living situation of persons with disabilities and equal fashion. However, we consider the SDGs a key guideline
THE RULES GOVERNING SPORT
supports their rights to self-determination, freedom from that helps us develop an awareness for the diverse themes
discrimination and equal participation in society. Germany and relevance of our activities. In line with the idea of “think In addition to the political standards and regulations, there are • In the recently revised and expanded UEFA social responsibility
ratified the convention in 2008 and is consistently applying global, act local”, our goals, measures and lighthouse projects also policy documents from the world of sport that we will take strategy the organization defines the topics to be covered by its
it. A perfect example of this: the conversion of the public will firmly support the UN’s SDGs. as the guideline for our activities: portfolio for social responsibility through football. These topics
transportation system to barrier-free access throughout, a are also reflected in the Sector Requirements that form a key
• The DFB Statutes outline the Deutscher Fußball-Bund’s
project scheduled to be largely completed by 2022. We derive point of orientation for the bidders to stage UEFA EURO 2024.
general goals and tasks. They also emphasize the socio-
from it that in the field of football the stadiums and fan festivals
political responsibility and focus on protecting nature and the • In its human rights policy released in 2017 FIFA undertakes to
must also set very high standards for a barrier-free football
environment. upholding the human rights in line with the UN Global Compact,
experience.
and the UN Guiding Principles on Business and Human Rights
• The DFB Sustainability Mission, developed in recent years by
and we take our cue from that policy in our activities, amongst
the DFB’s various commissions and working groups. Special
other things by reiterating our commitment (see Bid Book Sector
attention was paid to football’s potential to foster a sense of
03) in the course of staging UEFA EURO 2024 likewise not to
community. The internal discussions highlighted that a strong
engage in any activities that impact negatively on human rights.
football community has the power to champion a society that
prioritizes human and social values.
• The DFB Ethics Code was resolved at the last DFB Ordinary
General National Convention in 2016. It unites all values and
aspects that inform the DFB’s daily work. The DFB always
endeavours to ensure that the principles driving its activities
are quality, objectivity, honesty, fairness and integrity. The
compliance management system is at the core of implementing
these principles in the DFB’s daily operations.
Joint discussions:
The Annual Social
Responsibility
Conference brings
together stake-
holders from all
walks of life.

14 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 15
 Sustainability at the DFB – Importance, Structures and Fields of Action 03

DEDICATED TO THE SUSTAINABLE

DEVELOPMENT OF FOOTBALL
Championing values and assuming social responsibility have for
decades been amongst the DFB’s core principles, with the first
related measures dating back to the 1950s. Since then, the DFB’s
socio-political role has steadily changed, progressed and become
ever more important – in line with our understanding of social
responsibility in football.
Sustainability and social responsibility in football must not be
reduced to social commitment. Rather, the DFB fulfils its social
responsibility by effective action in two key areas:
a) Seeking to create amateur and grassroots football offerings
nationwide for all population groups through the 25,000 or so
football clubs;
b) Activating the social potentials of the game of football through
these comprehensive nationwide football offerings.
Promoting the game at the grassroots does not only form the
basis for top-flight football, it also sets standards for the appro-
priate football offerings that, for their part, ensure minimum
standards that support training, promote health, and prohibit
doping. On the basis of these football offerings, football’s mani­
fold social potentials, such as training people to champion fair
play and focus clearly on values, can be activated and exploited.

CHAPTER 03
Ever since the DFB Federal Convention 2010 this objective has
been firmly enshrined in para. 4 of the DFB Statutes. According
to them, the object and task of the DFB is to guarantee the sus-

TY A T T H E
tainable organization of all dimensions of the match operations

SUSTAIN A BIL I
in the above two task areas. Sustainable action is thus a statu-
tory task for all DFB parties.
All the honorary and full-time staff working at the DFB and in
the state associations grasp UEFA EURO 2024 as a great oppor-

A N CE ,
tunity for the sustainable development of football in Europe and

F B - RE LE V
well beyond. They will all place UEFA EURO 2024 firmly at the

D
centre of their activities and in this way ensure that the tourna-
ment has a maximum effect in this regard.
This chapter presents the work of the CSR unit, which acts as a
cross-cutting function and reports to the Presidential Board, and

D
the various committees with their highly expert members. They

UCT U R ES A N
support and advise the DFB on the sustainable development of

STR
football in Germany.

FIEL D S O F A C TIO N
UEFA EURO 2024 — SUSTAINABILITY CONCEPT 17
CHAPTER 03 Sustainability at the DFB – Importance, Structures and Fields of Action 03

THE DFB’S UNDERSTANDING OF SUSTAINABILITY FOCAL THEMES IN SOCIAL RESPONSIBILITY

With publication of our second Sustainability Report to coincide In Germany, football reaches millions of people. The focus of all flight and grassroots football, by honouring the volunteers who
with the DFB Federal Convention in 2016 the DFB gave a greater efforts is on how football creates spaces of community and how ensure football clubs keep running at the grassroots level and
edge to its above-mentioned understanding of sustainability. The these can be preserved and nurtured. This sense of community, with silent donations for distressed footballers. Organized foot-
focus was on securing and developing the game of football with which can in fact arise at very many places from the local division ball acts as a role model as regards many socio-political issues
its strong community-building properties through matches and games to public viewing events in the Fan Zones, engenders many and is therefore active in a whole raft of topics. There is not suf-
the resulting potentials for society as a whole: potential ways for positively helping shape the face of society. ficient space here to provide a comprehensive description of all
the topics. For the details on all the fields of action please con-
→→Football creates diverse spaces for community. The Strategy for the Future of Amateur Football –
sult our Sustainability Report 2016.
It is our responsibility to protect these spaces. a key basis for top-flight football, too
→→We are securing the future of football at the grassroots The DFB makes crucial social contributions to preserving and
level and at the very top of the game. protecting the diverse spaces of the (football) community both at
→→A strong football community has a prime opportunity to the elite and at the grassroots level. Key elements here are devel-
champion a human society where life is worth living. oping professional and amateur football, promoting new t­alent United by Football: The team of refugees at ESV
→→For the DFB, this is both an opportunity and a commitment. and the framework conditions needed to maintain matches. The Neuaubing plays in Munich’s District League.
core component of this is nationwide football offerings for all age
It is clear from this mission that the DFB considers it its core task
groups. This is made possible through the agency of the 25,000
to create football offerings nationwide and at all levels for all age
or so football clubs in Germany who are supported and promoted
groups and both genders. For grassroots football forms the indis-
in many ways by the DFB, its regional associations and football
pensable basis for top-flight football. Only on such a strong bed-
circles. The backbone of this: the Strategy for the Future of Ama-
rock can football really tap its social potentials. This is achieved
teur Football resolved in 2013, with which the DFB discharges its
in the interest of the advancement of football, and wherever pos-
central duty of maintaining and strengthening the nationwide net-
sible to support other social institutions and tasks as well.
work of grassroots football clubs with affordable football offerings.
Football creates spaces for community Activities range from strengthening the organization of matches,
Football in the 25,000 or so amateur and pro clubs in Germany developing an effective club service through to expanding inter-
creates spaces for community. This is its outstanding contribu- nal and external communications. Together with the regional and
tion to society. Wherever people come together to play football or sub-regional associations, the DFB thus devised measures that
to watch it, both before, during and after matches, precisely that are now being implemented at the association, district and club
sense of community arises which makes the sport so special: be level as part of a national masterplan for all clubs. Many still do
it on a local playing field or on a club pitch, en route to watch a not recognize the clear positive effect playing football regularly
Bundesliga game or in the stands with the fans – not to mention has on health throughout a person’s life.
every two years in the summer when everybody joins together to
cheer on their teams at the European Championships or World
STRENGHTENING GRASSROOTS FOOTBALL
Cup. Preserving these spaces for community is a central task
and responsibility for both the DFB and its member associations. The DFB also actively integrates this key aspect of grassroots
football into the Strategy for the Future of Amateur Football. The
Football helps shape society
relaunch of the www.fussball.de website (it has attracted millions
An intact community of grassroots and elite football is what makes
of hits) as the central platform for amateur football is just one of
football strong. The great reach and diverse structures of orga-
many other milestones. This exemplary structure, and it is quite
nized football give the DFB quite special opportunities to cham-
unique in Europe, will not only be maintained with a view to UEFA
pion a human society in which all can enjoy living. Be it clear and
EURO 2024 but expanded further in the form of the active support
highly visible as with the UEFA’s TV clip combatting racism or with
and incorporation of countless UEFA initiatives (e.g., the Grass-
the players in the German national team advocating diversity; be
roots Charta, GROW) – in this way contributing as a best prac-
it quietly and outside the limelight in the form of donations for
tice to the effective development of grassroots football in Europe.
footballers in distress. In our view, organized football and in par-
ticular top-flight football must act as a role model for numerous (Socio-political) focal points for action by
socio-political issues. The DFB has for years made use specifi- and in the heart of society
cally of this potential to live shared values such as Team Spirit, Just what football clubs in Germany can achieve by organizing
Fair Play, Diversity and Solidarity. and ensuring football offerings are available can be seen from
the current refugee situation: Thousands of clubs have made it
Social commitment as an opportunity and a commitment
possible for refugees to play football and helped them integrate.
For the DFB, social commitment is an opportunity and obligation.
Organized football has thus once again impressively demon-
It is an opportunity because with its active promotion it steadies
strated that with its great reach and diverse structures it has
and fosters football’s development. And it is considered an obli-
quite unique channels for championing a society with a strong
gation because the DFB as the biggest not-for-profit organiza-
human face worth living in. Be it by the TV clip where the German
tion has the responsibility to use and preserve football’s immense
national team advocates Diversity, by promoting Fair Play in top-
potential for society.


18 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 19
CHAPTER 03 Sustainability at the DFB – Importance, Structures and Fields of Action 03

“I AM SU RE T H AT U E FA E UR O 2 02 4
SOCIAL RESPONSIBILITY IN
THE DFB HEADQUARTERS
CAN BE A N E V EN T T H AT F IR ES
In recent years, structures have been put in place within which
the federation’s countless social and socio-political activities and
interests have been coordinated in very many ways – resting on
Annual Social Responsibility Conference
Ever since 2015 the CSR Department has each year hosted the
annual conference, where members of the full-time and hon­
THE IM AG IN A TIO N A ND UN ITE S
RO P E .”
Philipp Lahm,

EU
a bedrock of football offerings and going well beyond organizing orary staff of the 21 regional associations, DFB partners and

G ER M A N Y A N D
DFB Ambassador for the

PEOPLE IN
and securing the football offerings (The Strategy for the Future other stakeholders sit down at the table with the DFB repres­ UEFA EURO 2024 bid
of Amateur Football). In the final instance, each Directorate and entatives and our social responsibility ambassadors as well as
each section has to contribute to the sustainable development representatives of the foundations (DFB-Stiftung Egidius Braun,
of organized football in Germany. DFB-Stiftung Sepp Herberger and DFB-Kulturstiftung). Another
noteworthy aspect: the event is also open to persons and orga-
Social Responsibility in the DFB Presidential Board
nizations from outside the ambit of football (e.g., NGOs, social
and the DFB Management Board
action groups, academics, etc.) and integrates their views and
Within the DFB Presidential Board our honorary Vice President Our sport can achieve an awful Football drives integration.
expectations. The 2017 Annual Conference focused firmly on the
for Social Policy Eugen Gehlenborg and the relevant member of lot in reducing prejudices. ­Football has long since
UEFA EURO 2024 bid. Various break-out groups developed and
the full-time staff, Managing Director Ralf Köttker are respon- We want by means of football been a very open sport.
fleshed out lighthouse projects.
sible for this area. All the key issues addressed by the DFB CSR to build social bridges. We cam- Cacau,
Department are regularly discussed by the DFB’s main commit- paign for respect and diversity. DFB Integration Officer
tees and if needed new issues raised. DFB President Reinhard SUSTAINABILITY REPORTING
Thomas Hitzlsperger,
Grindel receives personal reports on current developments in the DFB Ambassador for Diversity
Various channels are used to communicate efforts, achievements
field of social responsibility.
and successes in the various fields of sustainability. Since 2010
DFB Commission for Social Responsibility every three years a comprehensive Sustainability Report is com-
The DFB’s effort in this field hinges to a large degree on the efforts piled in line with the Global Reporting Initiative (GRI) standards,
by the Commission for Social Responsibility chaired by Björn reviewed by external auditors, and then published. The Sustain-
Fecker, President of Bremen Football Association. It is the central ability Report informs the various stakeholders prior to the Ordin­
discussion platform and devises recommendations for the federa­ ary DFB Federal Convention that year in a transparent and com-

“I ALWAYS CONSIDER IT AN
tion. Representatives of the regional and sub-regional associa- pact manner on its activities in the field of sustainability.
tions, experts from the worlds of sports, politics, and civil society,
Then there are regular information, posted on the DFB Websites
as well as honorary members of DFB and members of the full-time
or published in various brochures on specific topics, such as how
staff also sit on the commission, which convenes once a quarter.

ADVANTAGE IF PEOPLE FROM

to deal with homophobia, integrating refugees into amateur foot-
CSR Department ball or the protection of children in club life.
Headed by Stefanie Schulte, the main CSR Department at the
DFB now has nine members of staff and a cross-divisional func-
tion interfacing all the DFB units. In close consultation with the
commission, the respective specialists analyse the key topics and
the foundations for them, submit resolutions to the Presiden- Celia Šašić,
DIFFERENT C ULT URE S INTE R AC T.
EN BE NE FITS.
DFB Integration

LV E D TH
tial Board for discussion, and realize measures on the ground.

EVERYON E IN VO
­Ambassador

DFB Working Groups and Project Groups

Alongside the Commission for Social Responsibility, the DFB has
set up various working groups to dedicate their specialist exper-
tise to the issues concerned. At present there are three perman­
ent working groups (Diversity, Fair Play and Preventing Violence,
Environment). Then there are temporary project groups (e.g. THIS DIVERSITY IS RE A LLY E XC IT ING .”
Human Rights). Together with decision-makers from politics and
academia as well as representatives of the regional associations
and the DFB foundations, the DFB staff members then discuss
current issues and propose solutions, concepts and measures
for the state associations and clubs to implement. Football unites people, precisely if Football unites people. Different
it is as popular as it is in Germany. people, of different colours
DFB Officer and Ambassadors for Social Responsibility Society here is very multicultural. and different classes of society.
For many years now former members of the men’s and wom- That is the power of football.
Fatmire Alushi,
en’s national teams support the DFB’s social commitment by act- DFB Integration Ambassador And it is the opportunity it offers.
ing as its ambassadors. They provide superb back-up in convey-
Jimmy Hartwig,
ing the ideas of our social responsibility at internal and external DFB Integration Ambassador
events. They credibly embody the DFB’s values and messages via In 2016, the DFB pub-
lished a comprehensive
our regional associations at the grassroots level – and thus in Sustainability Report ­
the 25,000 or so clubs, and by extension into the heart of society. for the second time.

20 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 21
 Sustainability at UEFA EURO 2024 – Processes, Structures, Dialogue and Reporting 04

STARTING THE SUSTAINABILITY JOURNEY TO 2024 SUSTAINABILITY MANAGEMENT – PROCESSES

The DFB has closely tied its understanding of sustainability for From politics and business to civil society, stakeholder groups’
UEFA EURO 2024 to the overarching tournament motto: “UNITED expectations with regard to hosting mega sports events have
BY FOOTBALL. IN THE HEART OF EUROPE.”. steadily risen over the last few years. Therefore it is key to put
in place robust processes and project structures. With a broad-
The tournament seeks to contribute to overcoming borders and
based participation process the first steps to introduce the
boundaries and to creating a sense of lived community. The plan
international standards for sustainable event management (ISO
is for UEFA EURO 2024 to likewise function as a lighthouse for
20121) have been taken. The process will be advanced further
sustainable development – specifically in all social fields, but
and also opened out to other European national associations.
also in terms of all the ecological and human-rights aspects to
staging the tournament. The Deutscher Fußball-Bund is relying here on established struc-
tures within which all issues of social responsibility in football are
In planning and staging UEFA EURO 2024, the DFB seeks to apply
addressed (see Chapter 3) and it is also putting in place project-­
the highest social, ecological, ethical and human rights stand­
based positions, structures and processes. In order to success-
ards, in keeping with international treaties and declarations of
fully implement the UEFA EURO 2024 sustainability objectives,
intent as agreed by the international community and go well
for UEFA EURO 2024 adequat Human Resources and responsi-
beyond (see Chapter 2).
bilities will be created.
The DFB aspires to do justice to its responsibility for football and
A system is being created to ensure consistent improvement of
society and make a contribution towards achieving the UN’s Sus-
measures by guaranteeing internal performance management of
tainable Development Goals (SDGs).
the UEFA EURO 2024 Sustainability Concept (as per ISO 20121). To
In particular, the DFB is applying sustainable solutions in the this end, general and overarching Sustainability Indicators will be

CHAPTER 04
vast array of measures associated with UEFA EURO 2024, among introduced for UEFA EURO 2024 (following the stipulations of the
other things in the form of innovative concepts for intelligent and Global Reporting Initiative (GRI) Sector Supplement “Event Orga-
barrier-­free mobility, as regards issues of efficient energy usage, nizer”) and for all issues outlined in Sector 3 of the Bid Book, not

A BI LIT Y AT
and in providing offerings to encourage people to live healthy lives. to mention a sustainability performance dashboard for all light-

SUSTA IN
It is also promoting initiatives for active anti-discrimination work house projects. Sustainability management will be handled by
and support for diversity through to managing social and environ­ the Sustainability Department to be set up for UEFA EURO 2024.
mental risks across the entire procurement and supply chain. In
The UEFA EURO 2024 Steering Commitee will hold regular evalu­
Chapter 5 of the UEFA EURO 2024 Sustainability Concept, the
ations and discussions of the results. Sustainability management
individual activities planned are outlined in detail.

0 2 4 -
will follow the principles of a “continuous improvement process”.

UEF A E U R O 2
Suitable structures and processes are required to realize these For example, non-compliance with / departure from agreed tar-
goals and implement the measures. In the following, we out- gets will trigger correction mechanisms. A regular (annual) state-
line how they could be anchored in the future structure of the ment on how the respective objectives have been reached will be
UEFA EURO 2024 Organizing Committee. This is a recommenda­ communicated in the sustainability reporting.
tion based on both international standards and our own experi-

T UR ES ,
ence in sustainability efforts. The structures will be fleshed out

PROCESSES , STR U C
and the relevant bodies staffed in close consultation with UEFA.

DIALOGUE A N D R EP OR TI NG

UEFA EURO 2024 — SUSTAINABILITY CONCEPT 23

CHAPTER 04 Sustainability at UEFA EURO 2024 – Processes, Structures, Dialogue and Reporting 04

STAKEHOLDER DIALOGUE AT THE NATIONAL

SUSTAINABILITY MANAGEMENT STRUCTURES AND INTERNATIONAL LEVEL
When designing clear and obligatory management structures, • The Sustainability Department will ensure there is close UEFA EURO 2024 Steering Committee The stakeholder dialogue in the run-up to the tournament helps
the DFB will benefit from best practices and meet international consultation and coordination with other departments in the • The Steering Committee will be chaired by the DFB President continue the participation process already initiated when tabling
stand­ards such as the ISO 20121 Sustainable events. Application UEFA EURO 2024 Organizing Committee. and includes representatives of the DFB, the Host Cities and the bid and serves to keep all the bodies and stakeholders up to
of the management structures outlined in the standard forms the • It will compile and implement the Guidelines for Sustainable UEFA. date and connected with one another. The Advisory Council func-
basis of the UEFA EURO 2024 sustainability effort. Development at UEFA EURO 2024 and coordinate realization • The central Steering Committee supervises the activities of the tions here as the central dialogue forum, given that representat­
of the measures in the fields of Diversity and Fair Play, the Sustainability Department. ives of important social organizations are sitting on it. Moreover,
Boards dedicated to sustainability themes will be set up as part
Environment and Health as well as Human Rights in the various • The Steering Committee resolves all issues on the strategic there are also forums inside and outside Germany, in particular
of the UEFA EURO 2024 Organizing Committee with a view to
levels at which the tournament impacts. approach of sustainability activities relating to UEFA EURO 2024 with the focus on young people at a UEFA EURO 2024 Youth Con-
staging the tournament and will be based on the existing struc-
• Other tasks will include documentation and communication, and is the central decision-making body for sustainability issues. gress, that is destined to foster interaction on sustainability issues.
tures in place at the DFB Head Office and among its senior pro
development of the training programmes to transfer specialist
bono staff members. UEFA EURO 2024 Working Groups UEFA EURO 2024 Dialogue and Interactive Forums –
knowledge in the fields of sustainability and event management
Separate working groups will be set up to optimally coordinate Youth Congress
For the DFB it is from the outset important to define clear respon- to the Organizing Committee staff and the representatives of
collaboration on central issues and with external actors. These The plan is to hold various dialogue forums on all the relevant
sibilities and competences so that adequate solutions can be the Host Cities.
working groups focus on all central issues, such as Human Rights, socio-political issues. Essentially, these events will be open to
found to all the key socio-political issues associated with host- • Regular analyses of materiality in the sense of identifying
Procurement, Sustainability of stadiums and Host Cities. all stakeholder groups, whereby the emphasis will be on young
ing the tournament. and evaluating the relevant sustainability fields of action and
­people. For example, in the run-up to the tournament we will hold
operating a suitable opportunities / risks management system UEFA EURO 2024 Advisory Council
UEFA EURO 2024 Sustainability Department a Youth Congress with young people from all the UEFA m ­ ember
including defining sustainability performance indicators for • The Advisory Council shall consist of independent repre­sen­
• A central role will be played by the Sustainability Department associations, where current sustainability issues such as promot-
all measures during UEFA EURO 2024 and focal topics as per tatives of internal and external stakeholder groups, including
within the UEFA EURO 2024 Organizing Committee. The ing voluntary involvement or eco-friendly behaviour in everyday
the GRI standard will also be conducted by the Sustainability partners and sponsors, fan representatives, experts from the
department will be staffed by highly qualified full-timers with life can be openly discussed and possible solutions found.
Department. worlds of science, football, civil society and politics.
experience in sustainability issues and event management. In
• The main task of the Advisory Council: to advise the Steering Dialogue for national football associations in Europe
the peak, it will have a staff of as many as four persons.
Committee and the Sustainability Department for UEFA EURO If Germany is awarded UEFA EURO 2024 the participation pro-
• The Sustainability Department will be responsible for the
2024 on how best to consider ecological, social and above all cess will be continued and in particular opened out to include the
operative management and coordination of sustainability
human rights issues. national football associations in Europe. There will then be a joint
activities in collaboration with UEFA.
• The Advisory Council has the function of providing ideas for discussion on what Football Europe can contribute to sustain-
the tournament’s sustainability bodies and critical support able development and what joint steps should be taken prior to
for the Sustainability Department’s activities, and to table UEFA EURO 2024 and beyond.
recommendations for steps to be taken.
• It is also a crucial sounding board for the discussion of critical
SUSTAINABILITY REPORTING
aspects and issues, in particular in the event of conflicts in
weighing up the various sustainability aspects. Good sustainability management also hinges on good sustain-
TENTATIVE ORGANIZING STRUCTURE
ability reporting.
On the basis of the established sustainability reporting, the DFB
DFB Bodies Steering Committee Advisory Council will publish and provide annual updates on sustainability activ-
ities for UEFA EURO 2024.
recommends recommends
Here, the DFB will as hitherto take its cue from the recognized
controls
Global Reporting Initiative (GRI) standards including the S
­ ector
reports reports
Supplement for mega sports events.
recommends coordinates
Stakeholder Dialogue Sustainability Department Working Groups An external audit of the qualitative and quantitative data is planned.
stages sets standards
consults /
consults / coordinates coordinates consults / coordinates

Other actors
Cities & stadiums involved Partners & Sponsors
(UEFA, fans, third parties)

realizes realizes realizes realizes realizes

Measures to be implemented

24 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 25
 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

FURTHER INFORMATION ON THE FIELDS

OF ACTION AND MEASURES PLANNED
Chapter 5 forms the very centrepiece of the UEFA EURO 2024 • The measures derive from the UN’s Agenda 2030. The 17 UN
Sustainability Concept. The following pages present the diverse Sustainable Development Goals (SDG) form the international
measures to be implemented as devised with the strong support framework for the DFB’s UEFA EURO 2024 Sustainability
of a broad variety of stakeholder groups from the worlds of foot- Concept.
ball, sports, media, civil society, business and politics.
• The measures presented go far beyond the questions UEFA
asks in the Sector Requirements of the Bid Dossier. They focus
UNITED BY FOOTBALL. rather on the development of football in its entirety, albeit from
IN THE HEART OF EUROPE. the angle of UEFA EURO 2024. For this reason, there is some
overlap with the Bid Book.
All the measures are informed by the idea that with UEFA EURO
2024 we want to get people moving. We want to create opportu- • All the measures address aspects of sustainability from
nities for interaction and for learning from one another – in the the three established dimensions to sustainability. They are
Host Cities, among the fans, in clubs, between the UEFA mem- ambitious and in an ideal case should be realized together with
ber associations, between the citizens of Europe. And everything expert partner organizations. The measures are intended to
concentrates on young people. UEFA EURO 2024 is destined to trigger innovation processes in organized football and beyond.
give them the chance to discuss the future shape of Europe and
• Each field of action is outlined in the same way: First, the goals
football’s potentials together. The planned European Youth Con-
for UEFA EURO 2024 are presented. Secondly, the activities
gress in 2024 is just one of the numerous planned measures.
the DFB has already implemented are shown. Finally, the new
We are all united by the central values of UEFA – Respect, Divers­ lighthouse projects for UEFA EURO 2024 are introduced.

CHAPTER 05
ity, Tolerance and Solidarity. We affirm this with the development
• The measures presented are at very different stages of evolution
of a Human Rights Policy for the DFB and specifically for UEFA
in terms of depth and can be grasped as an initial collection of
EURO 2024.
ideas. After conclusion of the bid process, all other issues in

A BI LIT Y A T
We want to use UEFA EURO 2024 to celebrate the diversity of our realizing them will be discussed with UEFA and all the relevant

SUS TA IN
cultures and also to discuss the challenges of how to live divers­ actors – and firm plans of action then finalized together.
ity. The context will among other things be the developed idea of
• The dialogue that has been initiated with the many internal
the “Diver-City”. And we also wish to be united in the stadiums.
and external stakeholders will not end with submission of the
UEFA EURO 2024 will be the starting point for a paradigm shift
bid documents, but will be continued independent of whether

-
in how people with disabilities are treated. Out of secluded sec-

2 02 4
Germany gets awarded UEFA EURO 2024. All the national

E UR O
tions into an inclusive stadium experience – that is the goal.

UEFA
stakeholders of relevance for football are already invited to
A central future topic of UEFA EURO 2024 will be environmental the next dialogue forum on 29 November 2018. We do hope
and climate protection. We are all united in the question of how that it will be the first dialogue format en route to UEFA EURO
we can manage to leave future generations an intact environment. 2024 in Germany.
We want to show that the eco-friendly staging of mega sports
events is possible and to use the media impact of this tourna-

N TAT IO N O F
ment to broadly sensitize the population.

PR ES E
The increasing digitization of our lifeworld will also influence
UEFA EURO 2024. With the establishment of a EURO Future Lab
future technologies will be discussed and tested at an early date
with a view to their significance for football and the tournament.

O F ACT IO N
For who today knows what urban mobility, fan communication or

ALL FI EL D S
mobile spectator guidance will look like in 2024.
For more on this and many other ideas, please enjoy reading the
following pages.

AND MEASURES
UEFA EURO 2024 — SUSTAINABILITY CONCEPT 27
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

ENVIRONMENT

8 AREA S OF AC TION , Combi-Ticket Plus German Sports

TS
for long-distance ­Climate Fund

R OJEC
DIGITAL INNOVATION

S E P
travel, simple to under- New mechanism to f­oster

24 LIGHT HO U
stand, easy to obtain investments in climate
with attractice conditions friendly technologies in
sport facilities

Classic “Combi-Tickets” Marked Fan Miles for Bike-sharing offerings Electric shuttle services &
for local transportation pedestrians & cyclists for volunteers & 2,024 charging infrastructure in

AND COUNTLESS
guarded bike rack spaces stadiums and Fan Zones
Euro Future Lab Digital UEFA EURO 2024 per stadium
Establishment of a Multi-Stakeholder Dialogue Platform Integration of digital trends and services for UEFA EURO 2024
to promote digital innovation across football and society and in football: stadium experience, fan communication, matches,
eLearning, the environment Digital services in 100% share of renewables Certification of stadiums Own power generation
­brokering car shares for the electricity with energy management and storage inside and

PROJECT IDEAS
systems as per ISO 50001 at the stadium
OUR VISION FOR
A SUSTAINABLE DIVERSITY Optimized energy use in
hotels and hospitality out-
Uniform waste concept
with waste avoidance
Factored into Organizing
Committee procurement
eLearning programme
and storytelling
UEFA EURO 2024 lets at the ten Host Cities (no flyers, give-aways, chains approaches to ensure
etc.); consequent reus- target-group-­specific
ables strategy & waste communication of
separation at collection eco-knowledge
points

Inclusive Stadiums 2024 Inclusiveness Initiative for Volunteers Programme – “Welcome Diver-City –
Vision – Barrier-Free with Active Football Players 2024 ­“Football is so diverse” Paths to Diversity”
no Isolated Zones
Philosophy of barrier-free
Initiating any number of ways
of participation in football
Representing the diversity
of Germany society through
Collaboration between the
DFB, the state associations
HEALTH
­stadiums with no isolation in clubs and associations. Such ­volunteers of both genders, and Host Cities to promote
YOUTH reserved spaces in football as ­inclusive friendlies, Unified
tournaments and an Inclusive-
of all ages, of different sexual
orientations, capabilities,
local diversity initiatives to
foster social inclusion.
ness in Football congress origins and religions.

Inclusive ticketing systems Active inclusion of people Communication and Expansion of inclusive stand­
with disabilities and ­sensitization – barrier-free ards and services in the Fit for UEFA EURO 2024 – Fit at UEFA EURO 2024 EURO-Study Groups-Exchange
disadvantages in the realization communication channels, fields of mobility, fan festivals The path to the tournament Tobacco-free stadiums, programme for staff of
of the tournament training sessions on inclusive and communications Fitness and football offerings alternative food and beverages European national and regional
UEFA EURO 2024 Youth participation ­ EURO-Mobile Team 2024 – Schools & language and behaviour to get people moving ready for offerings, movement, on the associations
Youth Congress concept – Giving young on tour Clubs kick-off together UEFA EURO 2024 pitch and at pitch-side Workshop series for UEFA national
Interaction forum for young people a voice Knowledge transfer on how School as a platform for associations and regional associations
­people from all UEFA Promoting an equal voice ­amateur football functions active participation and volun-
member associations in the for young people to ensure and its great potentials tary ­commitment in sport
run-up to the tournament the future face of football HUMAN RIGHTS
FAIR PLAY
FANS

Developing a DFB Human Rights Policy Developing and realizing a UEFA EURO Human Rights Strategy
Transfer of the major aspects from the UN Guiding Principles Joint action plan of the DFB and the Host Cities on integrating
on Business and Human Rights onto the specific situation of a human rights issues into the tournament organization and matches, “Fairness Messages – by Fans for Fans” “Awarding the Fair Play Gesture of the Day”
sports association including a Working Party on Responsible Procurement For respectful and fair interaction Innovative competition to select and command
fair play action in and around the pitch
A fan-friendly Fan embassies in Football unites! – Fan Flat Share European Fan and
­stadium ­experience the Host Cities Soccer courts at the (“Fan B&B”) ­Cultural ­Festivals Dialogue series with the focus Transparent communication Human rights as a factor in Monitoring and ­communication
European fan ­networks Local and international fan embassies Couchsurfing for ­ Spaces where European on human rights in football of the guidelines for tenders the manufacture of merchan­ of human rights ­measures, Fair Play Football tourna- Fan encounters to Pan-European discussion Joint development of a
help define the fan volunteers at central Fans play football football fans culture can be experi- with the involvement of various for service providers and dising articles including GRI-compliant ments between fan teams exchange opinions process and knowledge Fan Code of Conduct
­experience ­locations in all Host Cities together enced first-hand stakeholders product makers ­r­eporting from the participating under the motto: transfer in dialog on a Fair
nations What unites us? Play League

28 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 29
 CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

YOUTH
An ever growing number of
girls and women are joining
German football clubs.

24 LIGHTHO US E PR O JE C TS FOUR LIGHTHOUSE PROJECTS TO GIVE

YOUNG PEOPLE A STRONG VOICE

IN A BL E
Young people will be at the centre of a variety of activities at UEFA

FOR A SU ST A
EURO 2024. In all fields of action, ideas have been created with
a special focus on this particular target group. The focus will be
on their active involvement and contributions.
The ideas were evaluated by experts and four of them elaborated
as special lighthouse projects.

UEFA EURO 2024

LIGHTHOUSE PROJECT 1:
UEFA EURO 2024 YOUTH CONGRESS
UEFA EURO 2024 is set to be a festival of European youth. The
DFB is therefore already planning a major exchange forum for
young people from all UEFA member associations to be held in LIGHTHOUSE PROJECT 3:
the run-up to the tournament – the UEFA EURO 2024 Youth Con- EURO-MOBIL ON TOUR
gress. Young people from all over Europe who share a fascina-
Compiled with the assistance of its stakeholders, the DFB has devel- Since 2009 the DFB has been regularly sending specially trained
tion for football will meet to play football and live and advance
oped ambitious lighthouse projects and other activities. teamers on a trip around Germany in the DFB-Mobil – with the
their vision of the game on and off the pitch.
goal of visiting amateur football clubs and providing practical tips
Read more about these projects on the following pages.
The goal of this major forum is to enable children and young peo- to current issues and questions of football directly and straight-
The overview highlights all major projects. It also shows how they ple to participate in UEFA EURO 2024. From the very outset, their forwardly on site.
will contribute to the United Nations Sustainable Development interests and ideas will play a key role in (further) developing proj-
Based on this idea, in the run-up to the tournament EURO-­Mobiles
Goals (SDGs). ect ideas.
will tour Europe. The goal is to inspire and qualify young people
We have discussed intensively how we can contribute to these The future of football: Kids banging a ball around. for football with attractive and diversified training offers. This is
Global Goals, given the nature, scale and reach of the tournament LIGHTHOUSE PROJECT 2: intended to win over children and young teens for football, thus
and how this will add value to the sustainable development of foot- YOUTH PARTICIPATION CONCEPT – reinforcing the grassroots and amateur game in the long run.
ball in general. STRENGTHENING INVOLVEMENT – GIVING YOUNG PEOPLE A VOICE The EURO-Mobile also offers platforms for coaches and respon-
IMPARTING VALUES sible persons in the clubs to share knowledge on how to strengthen
This is not an exhaustive list of all projects and ideas but rather a The goal of the measures planned in the second lighthouse project
honorary commitment. Moreover, this platform will acquaint
starting point for our journey to a sustainable UEFA EURO 2024. • By staging UEFA EURO 2024, the Deutscher Fußball-Bund wants youth football from the insights gained. Moreover, the cooper- are, amongst others, to include young people in the decision-mak-
youngsters with European diversity and culture by adopting an
to grow the number of young people active in its approximately ation between our regional and sub-regional associations and ing processes affecting their home clubs, in particular at the local
“infotainment” approach, e.g. by way of short presentations or
25,000 clubs. kinder­gartens / schools and clubs will be intensified. In close dia- and regional level. Young people should be supported in bring-
quizzes. Special EURO-Mobil materials will be developed and the
• The idea is to strengthen voluntary activity by young people logue, the challenges will be discussed and fitting solutions found. ing their own ideas to bear in the design of football for tomor-
teamers specially educated. As part of the training, local team-
emphatically and to promote it by designing and running youth row and to help shape projects. In line with the principle “don’t
The DFB and its regional and sub-regional associations feel it ers will be certified as multipliers. The trip could start as early
projects. just talk about young people, speak to them”, organized football
important to establish structures that enable youth participation. as 2020 following UEFA EURO 2020 (or in 2022 after the FIFA
• UEFA EURO 2024 will spark friendships across borders and will proactively seek to engage with young people and give them
There is an opportunity for a representative of the youth sides World Cup). One EURO-Mobil will travel around Europe.
strengthen international exchange between young people. a voice. A nationwide youth council will have an active voice on
(under 27 years of age) to be included in the state association
• Through football, young people will learn values such as fair- the UEFA EURO 2024 Organizing Committee, which has still to
youth committees (with / without voting rights). Moreover, there
play and respect; the children and youth protection mechanisms be structured. Parallel to this, at the local level a youth council LIGHTHOUSE PROJECT 4:
are so-called J-Teams in which several young people or repres­
in place prevent them from becoming victims of sexual violence. will be set up on every Host City committee and will have a vote. TEAM 2024 – SCHOOLS & CLUBS
entatives of youth volunteers team up and are represented by one
KICK OFF TOGETHER
of them on the youth boards of the state association. Committed young people serve as multipliers. Alongside active
DFB YOUTH WORK MEASURES inclusion of young people in the decision-making boards, pro­ The fourth lighthouse project is meant to kindle enthusiasm for
The DFB considers it fundamental that it complies with all valid
AND STRUCTURES ject ideas will be realized with young people and incentives put in the tournament and buttress it in schools. Schools offer an ideal
laws on children, based on the UN Convention on the Rights of
place to join the J-Teams and together develop projects relating to platform to inform students about projects relating to UEFA EURO
The DFB Youth Committee designs, steers and monitors youth the Child to which Germany is a signatory (see also the part on
football. These projects will continue after UEFA EURO 2024. An 2024 and to persuade them to participate. Moreover, students
match operations at the DFB level and for the DFB’s international “Human Rights”). To this end, the DFB Presidential Board and the
example of successful communication with young people could will be sensitized to the opportunities for active involvement and
games. The youth development plan serves here to give the stra- DFB Board rolled out the “Concept to prevent and intervene in
be the team captains’ meeting already held in the state associa- their voluntary involvement in football strengthened. Nationwide,
tegic direction for promoting age-appropriate football and reduce the case of sexualized violence in football”. The measures devel-
tions and the future DFB “Workshop with Young People”. one school project, preferably covering an entire week, will come
drop-out rates within the DFB. oped include, among others, training sessions, an e-Learning
under the exclusive sign of Europe.
programme and establishing an independent, external ­contact A successful concept to engage youth must invariably be long-
As part of the Strategy for the Future of Youth Football, various
point at the Deutscher Kinderschutzbund. term in thrust. For this reason, the measure is destined to last One point of emphasis will be interacting with young people in
pilot projects are at present being carried out in this segment of
well after UEFA EURO 2024, and to start well beforehand, morph­ other countries, with new and vibrant contacts in the run-up to
the game. In 2019, the DFB wants to conduct at least one meet-
ing into a permanent institution. the tournament leading to greater enthusiasm for participating
ing of team captains in each state association in order to improve
in UEFA EURO 2024. Youth exchange programmes will focus on
communications with youth players and take steps to foster
enabling international exchanges, promoting diversity and shar-
ing European values.
← LIGHTHOUSE PROJECTS

32 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 33
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

LIGHTHOUSE PROJECT 3: FOOTBALL UNITES! –

SOCCER COURTS AT THE FAN EMBASSIES
The fixed fan embassies in the Host Cities will feature soccer
courts. There fans of all nations can unite with local fans to play
football and get to know each other. After the tournament, the
courts will be gifted to the social / teaching fan projects which can
make use of them in their work with young fans and to integrate
refugees and migrants.

LIGHTHOUSE PROJECT 4:
FAN FLAT SHARE (“FAN B&B”)
Football fans in all the Host Cities will open their doors to pro-
vide homestays for fans from all over the world free of charge or
for a small contribution towards costs. The personal encounters

FANS
will give rise to fan friendships. The DFB will provide the corres­
ponding digital and physical interaction platforms (e.g., at ticket
offices) enabling this, but will otherwise not be involved in the
A welcome moment:
A smile for the fans. transactions. Instead of financial payments the guest fans will
be expected to bring a guest gift with them, be it typical for their
country or symbolic, e.g., a fan scarf.
For the hosts various incentives are conceivable, e.g., tickets for
a match in their home city. The inclusion of partners on the dig-
ital platform is also a possibility. This lighthouse will likewise
make a contribution to understanding between the peoples of
FANS MAKE VISITING A STADIUM FAN INTERESTS HAVE LONG SINCE BEEN LIGHTHOUSE PROJECT 1:
Europe and to peaceful co-existence.
A REAL EXPERIENCE A FIRM PART OF THE DFB A FAN-FRIENDLY STADIUM EXPERIENCE
What would football be without fans? It is they who create the pos- Since 2006, the DFB and the DFL Deutsche Fußball Liga structures Fans will at an early date have an opportunity to help shape the
LIGHTHOUSE PROJECT 5:
itive mood in stadiums. It is through them that visiting a stadium have firmly reflected fan needs in the form of permanent fan of­- offerings related to the tournament. In summer 2019 a European
EUROPEAN FAN AND CULTURAL FESTIVALS
becomes a special experience. By their singing and chants, not ficers. Various fan representatives have also been included in the Fan Congress, ideally run together with the European fan net-
to mention their visual support in the form of flags, choreogra- work of the DFB boards and committees, such as the Fan Cultures work FSE, will be held. There, fans from all European countries With the strong support of the city / local authority, existing city
phies, and other splashes of colour they foster that goose-bump Working Group or various project groups on themes of relevance can together explore what they feel goes to make up a good sta- twinning programmes, the local population and also represen­
feeling. The right conditions will be put in place to make certain to fans. All the clubs in the Bundesliga and the 2. Bundes­liga have dium experience. Fans should in this way help define conditions tatives of the European countries, parallel to the UEFA Fan Zones
that all the fans who come to UEFA EURO 2024 in Germany unite full-time fan officers and there are also many volunteers active in in the stadiums and make firm proposals on issues such as fan cultural festivals will be hosted. There, football will be the ­trigger,
in fully enjoying the football festival in the heart of Europe and the field – numerous training courses, specialist conventions and utensils, choreographies, banner positioning, time slots on sta- but not the predominant theme. The goal: to make European cul-
can best support their ‘home’ team: certification courses are made available for them. Moreover, the dium TV / the official match framework programme for fans of ture over and beyond football a real holistic experience here, for
social / teaching fan project drive has been expanded to include the respective national teams, or the choice of music. This pro- example through culinary offerings, lectures, discussions and
• Fans from inside and outside Germany will feel welcome in the
59 locations and 64 groups of fans. motes a) international exchanges between football fans and b) workshops, and thus make a contribution to intercultural co-­
cities and stadiums, which is why their needs play so strong a
ensures stronger fan involvement in the tournament and with the existence and European integration.
role in the planning. The preparations for UEFA EURO 2024 will from the outset take
organizers.
• Fans will be given all the information relevant to their stay at fan wishes and interests into consideration. Measures from and
an early point in time and will via digital platforms have the for fans are already to be found in many of the fields of action
opportunity to overnight in Fan B&Bs. (see for example the part on Fair Play). In the further prepara- LIGHTHOUSE PROJECT 2:
• There will be points of contact for all fans in the stadiums and tory works, fans will from an early point onwards have a chance FAN EMBASSIES IN THE HOST CITIES
at central locations in the Host Cities. to influence the offerings provided relating to the tournament.
Fixed fan embassies at central locations in all the Host Cities
• The key: All fans must enjoy being fans at their leisure and
will establish a strong welcoming culture for fans at UEFA EURO
must be given the opportunity to celebrate a festival together
FIVE LIGHTHOUSE PROJECTS FOR A 2024. This idea was first realized at the 2006 FIFA World Cup in
with the Host Cities.
FAN FEST IN THE HEART OF EUROPE this nationwide form and was a major factor in the resounding
success of the event. Fans will be provided with all the relevant
Starting from the special fan experience during the 2006 FIFA
information for their stay. Alongside staff and volunteers who
World Cup in Germany, at UEFA EURO 2024 people from all over
know the locality, the fan embassies will be temporarily staffed
Europe will be made to feel very welcome. Five projects will make
by international teams, in particular by teams from those coun-
a very strong impact here and have therefore been chosen as
tries that have matches in the Host Cities in question. Here, we
lighthouse projects.
will rely on the existing network of international fan embassies.
This will help make the fans’ time in the Host Cities as pleas- Fair Play: Fans
from France and
ant as possible. Germany playing
together.

34 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 35
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

DIGITAL
INNOVATION
FIELD OF APPLICATION: FIELD OF APPLICATION:
THE ENVIRONMENT MATCH ORGANIZATION / AMATEUR FOOTBALL
The most important goal of this field is to develop and apply new When planning and organizing football matches, in most cases
digital services in football stadiums to enable efficient and sparing applications do not go beyond regional social-media groups.
stadium operations offering great user comfort. Efficiency could Together with state associations and clubs, social-bar events
be boosted by consistently avoiding waste at mega sports events will provide a platform where the prospects for transposing ideas
by means of digital services. Thus, the exclusive provision of dig- such as the “shared economy” onto football or making access to
ital information on matches or exclusively digital contributions football easier for younger and older players will be discussed.
by advertising partners (ad pushes & promos on Smartphones Possibly, a pitch App could arise that covers all pitches in Ger-
or flexible / smart display boards in stadiums, etc.) would allow many and thus makes it far easier to play football.
printed media to be avoided (the paperless stadium) while at the
same time ensuring state-of-the-art media usage.
FIELD OF APPLICATION:
E-LEARNING
FIELD OF APPLICATION: THE STADIUM
The plan is to enable new forms of qualifications. A key target
EXPERIENCE / FAN COMMUNICATIONS
group are volunteers for UEFA EURO 2024. And amateur football
We discern potential for digital services in the fields of ­mobility, is also set to benefit from the new applications. The DFB.de Web-
security and spectator management. It bears assessing how site already offers a host of training services, for coaches, players
matching of travel arrangements and car-sharing can be achieved and referees of both genders. New forms such as the interactive
through digital stadium services. Also conceivable: mobile spec- refereeing App and online formats may in the future really drive
tator management in stadiums (escape routes or routes to toi- the development of football. And shared football hackathons will
lets) or services such as digital beverage orders and navigation hopefully spawn new digital football solutions.
Live: Today, anyone experiencing something quite to food outlets that are free.
extraordinary wants to be able to share the moment.
Ideas were also created in the field of spectator guidance to and
from stadiums. Thus, using a central EURO-App, spectators will
be able to locate bike-sharing stations, digital routes to the sta-
SHAPING THE FOOTBALL OF TOMORROW – It is therefore not surprising that many of the ideas raised in the diums with information on attractions along the way, and the path
WITH DIGITIZATION participation forums are related to digital technologies and ser- to the bike racks.
vices. This gave birth to the idea of elaborating on and bringing
• The DFB’s goal is to use the rapid developments in the field Communication between the police force and fans will also be
them together as a lighthouse project under the overarching
of digitization to stage UEFA EURO 2024 and thus at the same simplified. Experience gained at several Bundesliga locations will
heading of “EURO Future Lab”.
time proactively drive the advancement of grassroots and be transferred to UEFA EURO 2024 in order to see whether forms
professional football. of preventative, de-escalating measures will make the stadium
• Football and UEFA EURO 2024 will be more efficient, user- LIGHTHOUSE PROJECT experience safer for all concerned.
friendly, open and communicative thanks to digitization. “EURO FUTURE LAB”
EURO Future Lab is a cross-cutting approach to integrate differ-
Digitization connects
ADVANCE EXISTING SERVICES AND PAVE NEW ent digital developments and instruments into football. In order people across borders.
DIGITAL PATHS TO UEFA EURO 2024 to operationalize this cross-cutting approach, we propose an
independent organizational structure: the EURO Future Lab. It
Digitization and sustainable development are the two mega-
will be positioned within the future EURO Organizing Committee.
trends of today. Moreover, they are mutually-determining: Thanks
The organizational structure will function as a forum and cover
to digitization, new business models have arisen such as sharing
various working groups. The respective working group will, as
concepts (car-sharing, bike-sharing, travel-sharing platforms)
needed, be composed of members of the Organizing Commit-
and in the social domain innovative projects and start-ups have
tee and other external partners. While the working groups will
emerged such as crowd-funding platforms and new forms of
elaborate on football-related, digital application opportunities in
neighbourhood help. They make it possible to increase the utili-
the context of a mega sports event, in the forum the information
zation intensity of products and thus save resources. There are,
collected by the individual working groups will be compiled and
however, also trends the other way: Power consumption by the IT
realization at the project level coordinated.
sector is now on a huge scale, and resource consumption is rising.
In the different DFB participation rounds, the actors repeat-
edly pointed out that digitization has penetrated all walks of life, EURO Future Lab – Forum –
including football. With a view to the sustainable staging of UEFA
EURO 2024, we have come to believe that we need to take up the
trend and actively help shape it. The DFB already offers count- Match
less digital services. One especially successful product is the­­ Potential
Organization / The Fan Commu-
Fields of e-Learning
www.fussball.de platform on which all information, dates, stat­ Application
Amateur ­Environment nications
Football
istics etc. of relevance to amateur football are communicated.

36 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 37
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

LIGHTHOUSE PROJECT 1:
INCLUSIVE STADIUMS 2024 VISION –
BARRIER-FREE WITH NO ISOLATED ZONES
As described in the answer to Question 3.15 in the Bid Book, DFB Moreover, the “Inclusive Stadium 2024 Vision – Barrier-Free and
will by 2024 have implemented its “Inclusive Stadium 2024 Vision No Reserved Zones” lighthouse project will include the follow-
– Barrier-Free and no Reserved Zones”: Together with expert ing measures:
organizations and all the stadium operators and Host Cities, the
Securing barrier-free access in the match-day context
DFB wants to enable a barrier-free and inclusive stadium experi­
ence for everyone. Over and above fulfilling the standards set by Development of inclusive ticketing systems
UEFA and CAFÉ, the core of this lighthouse project is to estab- • Developing harmonized digital ticketing systems and guidelines
lish a philosophy of barrier-free access with no reserved zones that cover the needs of disabled or disadvantaged people and
in football. All segments (seating categories) in stadiums and the take these into account.
structured social spaces associated with them will be access­ • Adjusting the ticketing price system: Ticket prices are the
ible to everyone. same for all spectator groups. Reduced price tickets depend
on income status not on disability status.
It should, for example, be possible for wheelchair users not “only”
to sit in a reserved zone in the stadium, but in all spectator areas Inclusive stadium visits
and price categories. Transport routes and urban services relat- • Optimizing catering infrastructure and services for disabled or
ing to match days should on principle be inclusive in structure. disadvantaged people;
Football unites them:
And after the tournament the barrier-free and inclusive sta­diums • Making signing language available in all areas of stadium
Young refugees in and services created for UEFA EURO 2024 should not only them- operations, in particular as regards security (amongst others for
­Egelsbach near Frankfurt. selves profit sustainably, but also function as role models for all evacuation) and entertainment (among others stadium shows);
stadiums and sports facilities in Germany and in Europe. • Ensuring greater use of pictograms to guarantee international
comprehensibility / visibility;
Reversing ostracism in favour of participation is a significant step
• Optimizing inclusive guidance systems around stadiums on
to making living together as equals and diversity through inclu-

DIVERSITY
match days;
sion a normality. For further details on the core idea of the “Inclu-
PROMOTING DIVERSITY – ACTING • Considering the needs of people with non-physical disabilities or
sive Stadium 2024 Vision – Barrier-Free and No Reserved Zones”
AGAINST DISCRIMINATION disadvantages in the context of match day visits (psychological /
lighthouse project please consult the Bid Book.
mental / emotional disabilities, temporary limitations).
The DFB has taken upon itself to promote diversity in the clubs.
Because the mechanisms of rejection and ostracism can only
be overcome if they are resolutely countered. In the “Diversity”
Working Group, the DFB cooperates with leaders from the worlds
of politics and education as well as with representatives of the
state associations and the DFB foundations to devise holistic con-
cepts and measures. These are intended to foster inclusiveness,
to support a focus on diversity and to counteract discrimination.
The “Diversity” Working Group liaises closely with the integration
officers at the DFB state associations. Moreover, there has long
We are convinced that diversity enriches our society and football. been intensive collaboration with outside experts in the field, for
For this reason, we want to stage a “UEFA EURO 2024 for every- example with the Federal government’s Commissioner for Integ­
one”, respectfully, fairly and openly. To achieve this, we have set ration, with the Federal Antidiscrimination Office and the Fan
ourselves two overarching goals: Projects Coordination Desk.
• We want to promote the participation of all social groups in UEFA Specifically in the field of inclusion, the Deutscher Fußball-Bund
EURO 2024 and create framework conditions that will enable has since the early noughties launched various activities and
all people, irrespective of their age, origin, religion, gender, projects to encourage people with disabilities to participate as
sexual identity or abilities to participate in the tournament and equals and in a self-determined manner in organized football.
the numerous activities that will take place in the context of This commitment is driven by the DFB-Stiftung Sepp Herberger.
UEFA EURO 2024.
• This also includes making certain that everyone participating
FOUR LIGHTHOUSES PROJECTS FOR
in football is protected against disadvantaging. To achieve
SOCIAL DIVERSITY
this objective, on the one hand preventative measures will be
initiated. On the other, structures will be created to support In the framework of the extensive participatory processes for the
the persons concerned and allow intervention in the event of UEFA EURO 2024 Sustainability Concept many ideas and innova-
discrimination. The activities that will take place in this regard tive approaches were developed to ensure as broad as possible
will impact as early as the run-up to the tournament: not only participation in the tournament by all social groups. They were
in the Host Cities, but also in the 25,000 or so football clubs in then assessed by experts and bundled in packages of measures.
Germany, in the football-crazy population as a whole, and in The following lighthouse projects show just how broadly UEFA Unlimited participation: Fans with disabilities Many wheelchair users still have to sit in separate
the European context. EURO 2024 will reflect social diversity. heading for the stadium in Leipzig. ­designated areas in stadiums – all that will change.

38 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 39
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

LIGHTHOUSE PROJECT 4:
“WELCOME DIVER-CITY – PATHS TO DIVERSITY”
Addressing disabled or disadvantaged people Just as society is diverse, so too are the UEFA EURO 2024 Host
Cities. Starting from local diversity concepts, the Host Cities for
Active inclusion
UEFA EURO 2024 will function as football diversity lighthouses
• With a view to creating real participation at UEFA EURO 2024 not only
each with a slightly different focus. Supported by the DFB and
will services be available for disabled and disadvantaged people,
its state football associations, the cities will devise concepts and
but they will of course also be involved in realizing the tournament.
ideas that emphasize the local structures and regional specific-
By way of example: Participation in the team of experts devel­
ities. The Host Cities’ international partner cities will be involved
op­ing the “Inclusive Stadium 2024” concept, inclusion in the
Duel between friends: The from the outset.
Volunteer Programme, recruiting as editors for (inclusive) DFB-Kulturstiftung team
bro­chures and internet pages, inclusion in the access-control plays colleagues from France. The local inclusion of migrant self-help organizations, LGBT com-
teams in the VIP or public viewing zones. munities, religious institutions, organizations for the disabled,
• Support and advice for pro football clubs on sustainable young people’s and senior citizen’s clubs, will, in connection with
inclusion and employment of disabled and disadvantaged LIGHTHOUSE PROJECT 2: local fan groups and organizations and their football clubs reach
people in the primary job market. INCLUSIVENESS INITIATIVE FOR LIGHTHOUSE PROJECT 3: VOLUNTEERS out to all through diversity stakeholder dialogues.
ACTIVE FOOTBALL PLAYERS 2024 PROGRAMME – “FOOTBALL IS SO DIVERSE”:
Communication and sensitization The campaign will launch with the creation of the LOC (2019–
• As early as 2018 a campaign will be launched to announce Over and above the stadium experience, the topic of inclusion Volunteers are the calling card of any major event. And they will 2020). The individual projects will at least be up and running by
inclusive stadium services among potential user groups; today already plays an important role among active players. have a correspondingly crucial role in UEFA EURO 2024. The goal UEFA EURO 2024. During the tournament, each Host City will run
• Comprehensive establishment of inclusive online and offline In Germany, each weekend about 80,000 football matches are of the lighthouse project “Volunteers Programme – Germany is so a project based on the diverse experiences already gained and
communication channels in football (incl. simple language, held. The enthusiasm for football is shared precisely by disabled Diverse” is to have the volunteers reflect Germany’s social divers­ relying on the stakeholder networks already established by then.
audio business cards); and disadvantaged people. In many football clubs they have for ity. Irrespective of their age, origin, religion, gender, s­ exual ident­ The objective: that the campaign has a strong legacy well after
• Developing training sessions and workshops on inclusive decades already formed a clear part of the “football family”. UEFA ity, or abilities people will be part of a Volunteers Programme that 2024 and well beyond the Host Cities. It is meant to serve as a
language and interacting with disabled and disadvantaged EURO 2024 offers the chance to further strengthen active parti­ sets inclusiveness standards. To achieve this, the specific target role model for clubs, organizations and associations.
people; cipation of disabled and disadvantaged people in football. This is groups will be individually addressed.
Because we are convinced that diversity enriches our society
• Preparing hand-outs and training sessions for different target true both of football in Germany and in Europe. To achieve this
Because volunteers need to be perfectly prepared for their tasks, and football.
groups for an inclusive stadium visit. goal, the DFB and its Stiftung Sepp-Herberger and other part-
training will be task-specific. Moreover, social skills and socio-­
ners bundle countless measures in the “Inclusiveness Initiative
Expanding standards political issues will form part of the volunteer training sessions.
for Active Football Players 2024”.
• Developing barrier-free and inclusive standards and services To include disabled and disadvantaged people in the programme
for European trips for football fans; UEFA EURO 2024 should also be an inclusive festival where ­people optimally, the Volunteer Programme will potentially hinge on a tan-
• Optimizing barrier-free transport systems to and from stadiums from different countries meet. The actual tournament period dem model, with corresponding training sessions, enabling peo-
together with the Host Cities and in consultation with the nations marks the culmination of countless activities that will be launched ple who require assistance to discharge their duties as volunteers.
participating in UEFA EURO 2024, in particular as regards travel in the run-up to it. For example, amongst others, workshops for
UEFA EURO 2024 will also be a festival of encounters at the level
from these countries; the disabled throughout Germany will prior to UEFA EURO 2024
of the Volunteers Programme. Twinned cities will help emphasize
• Ensuring inclusive public viewing zones; already host events relating to inclusiveness and football as a club
the programme’s international reach and garner the support of
• Using innovative technological tools to create barrier-free sport, be it day tournaments or club fests, thus creating inclusive
international volunteers. Via a corresponding platform, German
communications and e-Learning for the tournament (e.g., spaces. European teams will also be invited to Germany for this.
volunteers will be able to offer international volunteers accom-
for training stewards, for Internet pages and social-media
Analogously to the PR campaign for the “Inclusive Stadiums 2024 modation. There is already a great deal of experience in realizing
channels).
Vision – Barrier-Free and no Reserved Zones”, prior to staging such projects. At the major international tournaments in 2006,
UEFA EURO 2024 the numerous opportunities to participate in the 2011 and 2016 joint volunteer projects were implemented with the
football clubs and associations (players, referees, support teams, France-German Youth Exchange Programme (DFJW). The DFB
club officials, etc.) will be announced in a high-profile manner. intends as part of UEFA EURO 2024 to team up with ­European
partners (e.g., the European Commission, Erasmus, European
By means of other measures that will take place during the
Voluntary Service) and together turn the Volunteers Programme
tournament UEFA EURO 2024 will emerge as a highlight in the
into a space for great encounters at the heart of Europe.
field of inclusive football. During the tournament there will be
­friendlies between German and other European disabled foot-
ball teams as well as unified tournaments with mixed teams. A
special programme for disabled and disadvantaged people in the
relevant Host Cities and links to the 2024 Paralympics in Paris
will also be features.
To stimulate the development of inclusive football in the Euro-
pean context, there are plans to hold an international Inclusive-
ness Congress for active football players. Moreover, from 2018
Learning playfully: DFB Integration onwards there will be annual showcase sports events with inclu-
Ambassador Cacau giving a few tips Together achieving great things:
sive teams in different European countries in cooperation with The DFB’s Stiftung Sepp Herberger
on how it’s done.
the respective national associations. promotes football for the blind.

40 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 41
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

LIGHTHOUSE PROJECT 1:
DEVELOPING A DFB HUMAN RIGHTS POLICY
The effective management of human rights risks by companies Creating viable structures and a clear allocation of responsibil-
and organizations is of increasing importance nationally and ities and expertise is imperative for an efficient management
internationally, and this includes sports federations. The DFB of large events – and that includes respect for human rights. A
has therefore committed to developing a better understanding of Responsible Procurement Working Group is planned, with the
where and how in discharging its duties there can be an impact inclusion of the ten Host Cities, to provide a forum that focuses
on human rights. This covers an analysis of human rights risks, on compliance with the labour, environment and human rights
explicitly including existing DFB measures and structures, and standards in the supply chains for the tournament organization.
identifies fields of action where, if necessary, DFB’s responsibili-
The development of a human rights policy for the DFB and of a
ties need to be clarified or supplemented. The goal: to bring it all
UEFA EURO Human Rights Strategy constitutes not only a mile-
together in a single logical, viable and credible overall concept.
stone for German football, but sets new international standards
As part of this process, the DFB champions respect for human
when it comes to the effective and holistic integration of human
rights, something which is already an implicit key element of its
rights issues into match operations and the organization of larger
values, and will adopt a human rights policy that transposes the
football tournaments.
procedure for companies as outlined in the UN Guiding Prin­
ciples on Business and Human Rights onto the specific situa-
tion of a sports association. OTHER MEASURES PLANNED TO STRENGTHEN
OUR LIGHTHOUSE PROJECTS IN THE FIELD OF
The DFB is doing justice to the greater expectations as regards
HUMAN RIGHTS
the integrity of sports organizations and laying the foundations
via its own direct jurisdiction for respecting human rights impact, • Realizing various internal sensitization activities, operative
also on Germany society and the international sports commu- implementation and external communication of the increased

HUMAN
World Cup winner and ambassador Philipp Lahm nity. As the first national football federation that is tackling the importance of promoting human rights for the DFB.
addressing the DFB’s Human Rights Workshop.
topic in such depth, the DFB is also emphasizing the pioneering
Dialogue
role of German football in matters of social responsibility and
• Use existing DFB discussion forums and awards ceremonies
supporting the bid to stage UEFA EURO 2024.
to highlight human rights challenges for mega sports events;
• Develop event series relating to UEFA EURO 2024 with focus
LIGHTHOUSE PROJECT 2: on human rights, including the different stakeholders (from
DEVELOPING AND REALIZING A UEFA EURO stadium operators to sponsors).

RIGHTS
DFB: MANY DECADES CHAMPIONING DIVERSITY,
HUMAN RIGHTS STRATEGY
INTEGRATION AND ANTI-DISCRIMINATION Realization
To the DFB’s mind, the success of staging UEFA EURO 2024 should • Cooperation with existing government and non-governmental
It is not new for the DFB to advocate respect for human rights,
be measured not only in sporting and organizational terms but initiatives;
even if this has not to date been done explicitly under the ­banner
also and specifically in the contribution to social issues. For this • Introduction and transparent communication of sustainable
of human rights. Values such as respect, diversity, integrity, trans-
reason, the DFB and the ten Host Cities will publish a statement tendering guidelines for service providers and manufacturers
parency, fair play and solidarity have been enshrined in the fed-
on preserving human rights in the context of UEFA EURO 2024. (focus on maintaining minimum human rights standards);
eration’s statutes for many years – and in the DFB’s Ethics Code,
It forms the bedrock and framework for the UEFA EURO 2024 • Expanded offer of sustainable merchandising articles under
have been promoted and expected by the DFB and actively lived
Human Rights Strategy. Together, the DFB and the Host Cities specific consideration of human rights in manufacturing.
in German football. For many years now, numerous measures
affirm that should Germany stage the tournament, they will con-
have been developed and realized to promote different human Monitoring and Communications
duct an incisive and differentiated analysis of the possible human
rights issues. The DFB used public forums to advocate respect • Monitor the effectiveness of the human rights measures
STRONG VOICE FOR RESPECT FOR HUMAN RIGHTS rights impacts and together with those concerned and respon-
for human rights and has repeatedly made a mark in this regard deployed using adequate KPIs;
FOR UEFA EURO 2024 sible devise strategies to mitigate this. Key steps here will be an
at the international level. • Regular reporting according to international standards (such
initial human rights risk analysis and stakeholder dialogues both
• The DFB’s goal for UEFA EURO 2024 is together with the Host as the GRI standard) as part of the DFB and UEFA EURO 2024
on the part of the DFB and the cities, and this is already under-
Cities to clearly champion respect for human rights. The DFB sustainability reporting;
LIGHTHOUSE PROJECTS FOR A way. To guarantee respect for human rights in the context of UEFA
is committed to the responsibility football has with regard to • Inclusion of active and former national players in the human
SUSTAINABLE TOURNAMENT EURO 2024 the DFB will develop an action plan and implement
social and human rights. rights communications effort;
it. A comparison of the potential risks identified in the initial ana­
• The DFB is fully aware of the symbolic power of UEFA EURO 2024 As part of the participation process, current challenges in the • Development of slogans to advertise human rights on flags and
lysis with existing DFB structures and initiatives has shown that
as the first tournament to be organized and realized on the basis field of human rights were discussed as regards how the DFB can banners in the stadium and on social media channels;
German football is already in good shape in this regard (see Bid
of the UN Guiding Principles on Business and Human Rights. square up to its human rights responsibilities when staging UEFA • Campaign for fair work on construction sites relating to
Book Question 3.18).
• The UEFA EURO 2024 human rights strategy will be based on EURO 2024. The DFB wants to set clear signals and is therefore, stadiums and, for example, in facility cleaning.
developing a DFB Human Rights Policy and an extensive human together with DFL Deutsche Fußball Liga and involving internal
rights audit for the tournament. and external stakeholders, at present devising a Human Rights
• The goal is to deploy a convincing and effective human rights Policy that will establish long-standing guidelines for a culture
strategy for UEFA EURO 2024 as a benchmark for future major of respecting human rights as part of football’s socio-political
events, and not only in football. tasks in Germany, from the grassroots to the top-flight of the sport.

42 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 43
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

ENVIRONMENT LIGHTHOUSE PROJECT 1:

COMBI-TICKET PLUS
Greenhouse gas emissions caused by transportation are the
major factor in any event’s carbon footprint. Since in particular
fan movements can hardly be influenced directly by event organiz-
OTHER PLANNED MEASURES IN
THE FIELD OF THE ENVIRONMENT
Transportation
• Classic “Combi-Ticket”;
• Joint ventures with transportation service providers in Germany
ers, the focus must be on deploying attractive services to favour and neighbouring countries to provide reduced-cost travel to
the use of ecologically beneficial modes of transport. Alongside Germany;
clas­sical “Combi-Tickets”, that guarantee the holder free use • In each Host City at least one uniformly marked Fan Mile for
of public transport in the Host City on match day, long-distance visitors who walk to the stadium by foot. Wherever possible, a
travel and by other means (such as long-distance coaches) will separate Fan Mile for cycling fans. This would feature attractive
be made cheaper by offering an expanded ticket. On purchasing tourist highlights along the way. Digital spectator guidance and
a ticket for a match, fans will be offered the Combi-Ticket Plus information services are optional extras;
easily and cheaply. The model will have various levels: Level 1 • Bike-sharing services for volunteers and Organizing Committee
covers cheap rail travel on routes between the Host Cities for the staff in each Host City;
entire duration of UEFA EURO 2024. Level 2 offers cheap long-dis- • At least 2,024 guarded slots on bike racks per stadium;
tance rail travel throughout the Deutsche Bahn network. Level • Increased use of electric / battery-driven and alternative engine

The Earth at the centre of 3 includes complete free use of the entire public transportation types for shuttle services and in public transportation vehicles;
things – in the stadium, too. network for the full duration of the tournament. • Provision of corresponding charging infrastructure in stadiums
and fan zones in line with actual needs;
The Combi-Ticket Plus Lighthouse Project will be supplemented
• New digital services for offering car shares, tailored to the
by countless other measures to shift traffic away from the roads
needs and expectations of international fans (see also the part
CREATE NEW BENCHMARKS WITH UEFA EURO 2024 and enhance efficient use of fuels (see below).
on Innovation / EURO Future Lab).
• The goal of the Deutscher Fußball-Bund is to stage UEFA for the FIFA Women’s World Cup 2011 and advanced in that context.
Energy
EURO 2024 in a manner that is efficient and saves resources. In 2012, with the objective of kindling resource-saving activities in LIGHTHOUSE PROJECT 2: • Joint ISO 50001 certification of stadiums with energy manage­
The tournament will be used to launch countless projects amateur football as well, the DFB UmweltCup was held. The com- GERMAN SPORTS CLIMATE FUND
ment systems;
and programmes to avoid and reduce possible negative petition was based on the idea of a “Green League” in which ama-
Only a small part of football’s overall ecological footprint is down • Research and testing innovative forms of using energy, e.g., by
environmental impacts of staging UEFA EURO 2024. teur grassroots clubs competed against each other for the title of
to mega-events such as UEFA EURO 2024. In particular the DFB’s energy storage in stadiums;
• The environmental measures planned are meant to help keep Environmental Champion – by realizing environmental projects.
amateur divisions, with some 25,000 clubs, offer clear potential for • Enhancing energy efficiency by generating and using the power
the costs of staging the tournament low (e.g., in the field of
Since 2011, all the DFB’s activities in the field of the environ- savings, e.g., by improving the energy balance of sports facilities. in and around the stadium;
energy), enhancing visitor comfort (e.g., in the field of mobility)
ment are discussed by the Environment Working Group, which The lack of funds for the investments needed is one obstacle to • 100% share of renewables in the electricity purchased;
and improving the perception and image of the tournament
then also manages their implementation. This Working Group the implementation of saving measures. The German Sports Cli- • Process to optimize energy usage in hotels and hospitality
(e.g., in the field of waste).
includes members of the DFB full-time staff, representatives of mate Fund would kick in here and find ways to make the funding outlets in the ten Host Cities.
• The activities in the field of the environment will not be limited to
the DFB’s state and regional associations, staff from other sports available and promote ecological behaviour by the clubs. A German
UEFA EURO 2024, but be positive stimuli for more environmental Waste
federations, and outside experts. Sports Climate Fund would be an alternative to the classic climate
and climate protection in German amateur and professional • Uniform and compulsory waste concept, centrally planned
offsets by acquiring CO2 certificates. One structural approach could
football and have a sustainable effect at the European level. Optimal human resources and coordinated well-structured coor- and managed;
be for a board to define measures worthy of support and the level
Even after UEFA EURO 2024 the commitment to the field of the dination are necessary to ensure the successful implementa- • Waste avoidance e.g., by not using hand-outs or give-aways,
of the funding (e.g., the replacement of old boilers, the purchase
environment is set to create new benchmarks for subsequent tion of the many eco-measures planned for UEFA EURO 2024. etc. and relying on digital channels instead; water dispensers
of e-mobility facilities and energy-efficient electrical appliances).
tournaments and thus enhance the general environmental Key will be the planned Sustainability Department in the Orga- free of charge, etc.;
This would factor in existing funding structures and ventures and
standards at large-scale events. nizing Committee (see Chapter 4). The unit will develop, approve • Consistent roll-out of a reusables strategy throughout the
take place in close consultation with and using the existing Fed-
and coordinate the implementation of measures. Parallel to this, stadiums;
eral government administrative structures (e.g., NKI, KfW). Clubs
the Host Cities will run regional coordination offices that handle • Waste collection by separation, with uniform colour coding and
CONTENTS AND STRUCTURES OF ECOLOGICAL would register their funding requirement for energy-efficient tech-
actual realization locally. pictograms aligned to the design of the food packaging;
SUSTAINABILITY AT THE DFB nology digitally. The board would evaluate the applications in terms
• Procurement channels to be analysed by the Organizing
of the highest cost / benefit ratios. Sources of financing will also be
For more than a decade now, the Deutscher Fußball-Bund has Committee.
LIGHTHOUSE PROJECTS FOR acquired via a special environment sponsor as a national part-
had firm structures factoring in eco-relevant issues in German
A SUSTAINABLE TOURNAMENT ner to the Organizing Committee. Clubs can improve the chances Communications
football and was strongly triggered by the successful sustain-
of their applications winning by voluntary steps they themselves • eLearning programme on environmental topics for volunteers,
able environmental programme Green Goal 2006 that ran in the As part of the participatory process, countless ideas for ­measures
take, such as using bikes to get to training or matches, or by rais- fans, amateur football and for other educational purposes;
context of staging the 2006 FIFA World Cup. Green Goal was in and long-term campaigns were developed. These were then evalu­
ing funds themselves. High-profile PR measures relating to fund- • Development of storytelling approaches for target-group-
2006 the world’s very first environmental programmes that was ated by experts and compiled to form a bundle of measures for
ing awards and their targeted use will advertise the Climate Fund’s specific communication of environmental knowledge.
launched for an international football tournament to minimize the field of the environment.
existence and the clubs will be in the limelight at the same time.
any impact on the environment. Issues of environmental and cli-
Two projects were chosen as special lighthouses. They are char-
mate protection have had a strong significance in the federation’s
acterized by a highly innovative eco-thrust and a link to football.
everyday work ever since.
Their prioritized realization is destined to signal to the public what
To underscore this standard, aspects of environmental and nature is being achieved and to blaze the trail for the realization of the
protection were included as explicit tasks in the DFB Statutes. The other measures planned.
successful Green Goal environmental programme was relaunched

44 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 45
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

As fit as the team.

Alongside expanding the classic range of football in clubs, there

will be additional ideas to encourage healthy lives. There will
thus be incentives in the form of starter / supporter kits to stage
football festivals in clubs, schools, cities and various institutions
– offering ideas on movement and also tips on healthy food, etc.
To gain greater media coverage, a “European Football Challenge”

HEALTH
can take place at the same time. Over a lengthier period of time,
the “fittest teams” in the individual national associations will be
sought, whereby the success will not only be measured in goals.
Role models: Players on the pitch When it comes to beverages, the focus will be on inexpensively
set the rhythm, the spectators in They will meet during UEFA EURO 2024 for a final Football Chal-
supplied water combined with reusable cups. As a special incen-
the stands train along with them. lenge. In this way, the tournament stimuli will spread to all the
tive, buying a cup of water will be cheaper than buying lemon-
European national associations.
ades. Alternatively, other mega sports events have found water
dispensers free of charge to be a good solution.
LIGHTHOUSE PROJECT 2:
Small cups will be considered for sales of lemonades as in par-
FIT AT UEFA EURO 2024
ticular sizes of 0.5 litres and upwards are not suitable for ­children
The second campaign kicks off with the tournament: “Fit at UEFA and are outsized.
USING UEFA EURO 2024 TO CAMPAIGN
EURO 2024”. It features three central fields of action:
FOR A HEALTHY LIFESTYLE 3. Movement on the pitch and next to it
1. All stadiums will be tobacco-free Fans will get real incentives to travel to the stadiums by foot or
By means of special activities, UEFA EURO 2024 will be used in The key elements of the collaboration: two short training sessions
2. Alternative F&B offerings in the stadiums bike. To this end, in all cities there will be special maps featuring
the field of health to achieve the following goals: for multipliers in clubs at which more than 1,800 coaches take
3. Movement – on the pitch and next to it the various specially designated “EURO Routes”, with info-boxes
part each year. In January 2018, the cooperation agreement with
• Locking in to the enthusiasm for football, with our campaign and small quiz boards on football and health. For each match there
BZgA was extended for a further three years. Alongside continuing 1. Tobacco-free in all stadiums
we will reach many people throughout Europe and sensitize will also be large Fan Walks offered for the fans of both teams.
the work to date, in particular the topics of “smoke-free”, “gam- The goal: to achieve the EURO – GOLDSTANDARDS as per the
as many as possible to the importance of living healthy lives – At the stadiums, a sufficient number of lockable bike rack slots
bling prevention” and “football for older people” were included re­commendations of the Healthy Stadia network in all UEFA EURO
be they active players on the pitch or one of the innumerable and charging stations for e-bikes will be provided. As an addi-
in the programme. 2024 stadiums, meaning tobacco-free stadiums in which smok-
fans who support their team. tional incentive, “Bike Repair Stations” at the stadiums, which will
ing is forbidden and where the sale and advertising of tobacco
• By developing new and innovative football offerings, we intend be offered in cooperation with social institutions, have proven to
products is also prohibited.
to preserve football’s appeal and also access new target groups LIGHTHOUSE PROJECTS FOR be a valuable asset. All information on active travel will be com-
for football – always with the goal of prompting as many people A HEALTHY TOURNAMENT This includes considering such a prohibition in stadium house municated to fans at an early date online and via the EURO App.
as possible to play sports and in the best case, football. rules, prior information of fans and highlighting the issues in
Numerous ideas to promote healthy lives were developed in the These activities will be closely coordinated with the respective
• With the measures developed for UEFA EURO 2024, in close training for volunteers, stewards and staff. In the stadiums there
stakeholder dialogues with internal and external experts in the Host City local authority and will be embedded in a holistic com-
cooperation with the European football associations new will also be clearly visible signage and announcements on the
context of UEFA EURO 2024. They are concentrated in three major munications strategy relating to the topic of “Football and Health”.
standards will be set to activate fans and to promote healthy PA system. Long before the tournament starts, the goals of a
healthy campaigns that are presented as lighthouse projects below:
food services that are designed to blaze the trail for future tobacco-­free stadium will be buttressed by a holistic commun­- Other forms of encouraging movement are planned for the sta-
mega sports events, too. ications strategy that constantly references the health goals of diums. In the stadium surroundings there will be a fitness course
LIGHTHOUSE PROJECT 1: the activities – protecting fans and in particular children and including tips for “everyday fitness”. When the players in the
FIT FOR UEFA EURO 2024 – young people from damage to their health by passive smoking. national team start warming up on the pitch, there will be a spe-
THE DFB’S VIEW OF HEALTH
THE PATH TO THE TOURNAMENT cial “EURO 2024 Warm-Up” for spectators that will be screened
2. Alternative F&B offerings in the stadium:
With its activities to promote good health, the DFB takes its cue on the video cubes, encouraging everyone to take part.
A full year before the first kick-off, the campaign “Fit for UEFA sustainable and healthy
from the holistic view of the WHO, which defines health as a state
EURO 2024” will be launched. It addresses the members of the The food & beverage offerings in the UEFA EURO 2024 s­ tadiums
of complete physical, mental, and social wellbeing.
approximately 25,000 clubs and all football enthusiasts in Ger- will encourage spectators to eat healthy food and enhance their LIGHTHOUSE PROJECT 3:
The DFB makes the largest contribution to promoting health in many and beyond. UEFA EURO 2024 will encourage thousands sense of wellbeing. The choice of service provider will itself hinge EURO-STUDY GROUPS – EXCHANGE
Germany by organizing and sustainably managing matches for all of people to get moving. Backed up by testimonials by renowned on corresponding concepts for food for spectators, volunteers PROGRAMME FOR STAFF OF EUROPEAN
age groups. The nationwide matches and the affordable member- footballers of both genders, we will develop fitness and football and staff as well as in the VIP zones, and this will be factored NATIONAL AND REGIONAL ASSOCIATIONS
ship in clubs motivate millions of footballers of both genders to offerings for men and women, for the young and old, and inform into decision-making.
Taking its cue from the UEFA Study Group, the DFB is planning
regularly play sport. The DFB activities focus not just on children about the importance of eating healthily, all with the overriding
The central objective: to develop new and innovative nutrition to open its doors to staff from European national and regional
and young people and their need for movement, but also explicit- goal of getting fit for the tournament.
offerings that give every spectator the chance to buy healthy and associations through an exchange programme on discussing the
ly also on adults and increasingly on older players.
The campaign will be closely linked to existing offerings and struc- tasty food at modest prices during their stay. This will include a topic of the environment. Under the heading EURO-Study Group,
We also use football to advertise a healthy lifestyle at an early tures covered by the DFB’s Leisure and Grassroots Sport unit diverse range of food with a special focus on regional cuisine and workshops will be held in Germany on different challenges in the
stage. Kids who are active in sports are mentally strengthened to achieve as broad a reach as possible. New football offerings ingredients. There will, amongst others, be sugar-free meals and design of attractive football offers with special attention to health
by it and less prone to addiction and dependence. To tap these will be developed. One focus will be football offerings for older meals will be clearly marked by a traffic-light code (red, yellow, and healthy lifestyles. All interested associations can participate
potentials to the maximum, the DFB has collaborated with the ­people. Another focus will be on developing alternative football green) to give fans a clear orientation. in the exchange of good practice experiences and learn from other
Federal Centre for Health Education (BZgA) for over 25 years now. offerings. The goal: to create appealing football ideas for every- experts in an open exchange.
one and thus also attract new members into clubs.

46 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 47
CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 05

FAIR
PLAY A clear message: Fair is more.
Shake hands: Lionel
Messi and Marco Reus
respect each other.

PROMOTING AND STRENGTHENING TWO LIGHTHOUSE PROJECTS EMPHASIZING THE LIGHTHOUSE PROJECT 2: “AWARDING
FAIR PLAY THROUGHOUT EUROPE IMPORTANCE OF FAIR PLAY THE FAIR PLAY GESTURE OF THE DAY”
Fairness is an indispensable ethical principle and stands like no creating the necessary committees and appointing an executive All too often, media coverage focuses on fouls and unfair behaviour After the match, the Fair Play gesture of the day is honoured. The
other for the values of football. This basic principle cannot be in charge of the topic from among the staff. The three compo- – fair play, by contrast, is only very rarely presented. The DFB gesture may have been made by a player, a manager, or a spec-
imposed by force, it has to be lived by example day in day out. nents of prevention = “promotion of fairness”, “early identifi- therefore sat down with its regional and sub-regional associa- tator. A key part of the measures is the selection of the Fair Play
Therefore, the emphasis must be on repeatedly sensitizing foot- cation” and “intervention” rest on this. The DFB and its mem- tions and committed to place fair behaviour by everyone involved gesture, which is done by a jury of young people and adults. At
ballers and fans alike to fair behaviour and fairness inside and ber associations have been gradually implementing the violence in football in the limelight. UEFA EURO 2024 with its immense UEFA EURO 2024 this jury is made up of national and interna-
outside the stadiums. prevention concept. reach and impact even outside Germany and Europe offers the tional celebrities. The Fair Play gesture can then be communi-
ideal platform for this. With support from and the participation cated for example via Twitter using the hashtag #fairplayofthe-
• While staging UEFA EURO 2024 the Deutscher Fußball-Bund
of various internal and external stakeholders, various dialogue day. With a special focus on young people, in the run-up to UEFA
will therefore be increasingly sensitizing all active participants THE FAIR PLAY MEASURES INCLUDE:
formats will be used to come up with a host of ideas to strengthen EURO 2024 Fair Play Monitors will be trained. They will then be
and the spectators to fairness as the basis of competitive sports.
• Awards for Fair Play gestures in the state associations and fair play in football and society accordingly. Experts will evaluate included in the jury work and accordingly readied for their tasks in
• Fans should be encouraged to act in solidarity and respectfully
of the Fair Play Medal to the National Winner. This measure, the ideas and then summarize them as extensive campaigns that an international (youth) exchange programme. The idea is to test
outside and inside the stadiums and to actively participate in
by showing strong appreciation for gestures of fair play, paints will centre on two lighthouse projects. The campaigns will have this approach during the qualifying games for UEFA EURO 2024.
developing measures in order to ensure the better interaction
fairness in a positive public light. an impact not just in Germany, but in Europe and beyond, and in The goal: to deploy the proven concept during the tournament.
of everyone concerned on the pitch and next to it.
• Introduction and nationwide implementation of the Fair this way strengthen the idea of fair play.
• Young people will form one special focus in this regard.
Play League for children’s football. With three simple rules,
OTHER MEASURES PLANNED IN
children in the league’s youngest three age groups are given
LIGHTHOUSE PROJECT 1: THE FIELD OF FAIR PLAY:
CONTENTS AND STRUCTURES OF responsibility for how they play and thus scope to develop.
“FAIRNESS MESSAGES – BY FANS FOR FANS”
FAIR PLAY AT THE DFB This acts as prevention against the at times negative outside • Fair Play football tournaments between fan teams from the
influences of adults. In a participatory process of European dialogue with the support participating nations before and during UEFA EURO 2024;
Since 2014, the Fair Play & Violence Prevention Working Group
• Nationwide realization of the “Handshake” ritual before of national and international fan associations, messages will be • Meetings for fans, where shirts can be swapped, and opinions
has been made up of the DFB staff members from different sec-
any game as part of the welcoming culture and optionally to devised communicating respectful and fair behaviour among fans. along with them, under the motto: What unites us?;
tions, representatives of regional and sub-regional associations,
apologize after fouls and after the game as a sign of respect These messages (captured in catchy slogans) can, for example, • Development of a fan code with fans for UEFA EURO 2024 and
and external experts headed by renowned sociologist and fan
for one’s opponents, the referees and fellow players. be printed on entrance tickets and drinking cups. As many fan for use after the tournament;
researcher Prof. Gunter A. Pilz. In close consultation with the
• Annual Fair Play Days, that started out as the implementation groups as possible will be included and consulted. These mes- • Pan-European discussions and knowledge transfer on the Fair
honorary and full-time staff attached to the regional and state
of FIFA Fair Play Days and have now evolved to take place under sages will potentially already be in use for the qualifying games Play League.
associations, the violence prevention concept “Fair is more” was
a new motto each year that references the different actors in for UEFA EURO 2024.
developed. The idea rests on anchoring the subject in the Presi-
football.
dential Board’s statutes, which is also responsible for it, and also

48 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 49
 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

INTRODUCTION
The bid process to stage UEFA EURO 2024 itself offers ­Germany’s
cities an opportunity to channel the interest and enthusiasm that
this football tournament will generate in a sustainable and hol­
istic fashion into urban development and thus give rise to a “parti­
cipative football identity”. This sports event has immense potential
to advance social issues that will shape the cities of tomorrow –
thanks to the linkages to football and its social initiatives. There
is great creative scope for this in Germany thanks to the fact that
local authorities have great administrative powers and accord-
ingly shoulder responsibility themselves.

UNITED BY FOOTBALL – PARTICIPATION AND

INCLUSIVENESS AS THE KEY LEITMOTIF
During the bid process to stage UEFA EURO 2024 the ten Host
Cities held local stakeholder dialogue sessions to poll their cit-
izens’ expectations and hopes as regards the tournament and
jointly develop projects and initiatives. This approach prioritized
maximum participation and will be further intensified down the
road to the tournament. The diversity and sheer spectrum of pro-
grammes and activities already ongoing or planned for the future
as regards society, sports development and urban planning will
be presented over the following pages – always under our key

CHAPTER 06
motto of “UNITED BY FOOTBALL”, but also keenly considering
the unique characteristics and specificities of each individual city.

SUSTAINABILIT Y CO M M ITM ENT IDENTIFY GLOBAL CHALLENGES AND

ACTIVELY RESPOND
The cities by no means only act locally. They are fully aware of
the great challenges world-wide and consider UEFA EURO 2024
an opportunity to actively try and master them. One consequence

T C IT IE S -
of urbanization is that populations are on the up primarily in the

BY THE H O S
metropolisses; they will probably be home to 80 percent of the
world’s population by the year 2050. The emphasis must be on
preserving and strengthening social cohesion in the context of
migration and an ongoing differentiation of the population. The
growing city, the digital city, the learning city – the potentials c­ ities
offer for a country’s development are immense and to date often

ITIES A ND
go untapped. The great enthusiasm for football can function here

ACT IV
as a stimulus for Germany, Europe and the world beyond.

PLANNIN G AT A G LA N CE
UEFA EURO 2024 — SUSTAINABILITY CONCEPT 51
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

ACTIVITIES IN BERLIN
Broad-based participation: Berlin will exploit the potential inter- Fair-play gesture of the month / year: The Fair-Play Gesture of
est and enthusiasm that UEFA EURO 2024 will kindle in a sus- the Month is a competition to promote fair play in Berlin’s sports
tainable and effective manner to structure almost all the social facilities, which BFV first launched back in the 2007–2008 sea-
issues touched upon. Berlin prioritized broad-based participa- son. Each month, the detailed descriptions of fair-play gestures
tion in developing the relevant concepts. To this end, stakeholder that are submitted are reviewed and one special gesture ­chosen
dialogues will be held with representatives of the various parts of – which then receives the award. In addition, since 2013 at the
society and proven partners and successful structures involved. beginning of each year the three annual winners get special prizes
Young people will bring their ideas to bear in the realization of on top. There is a strong awareness of the prize in clubs and it
projects. All the concepts and activities in Berlin will take their has helped improve inter-personal relationships on Berlin foot-
cue from the nationwide motto “UNITED BY FOOTBALL. IN THE ball pitches, where tempers can fly from time to time. A cam-
HEART OF EUROPE.”. paign of activities as part of UEFA EURO 2024 would immensely
strengthen the volunteers involved and testify to the progress the
International football festival: Under this heading, one core pro­
football clubs have made in this regard.
ject as regards social sustainability will be an international f­ ootball
festival for young people including cultural exchange programmes Berlin Football Festival: BFV has taken a clear stand against
and countless workshops. The City of Berlin will rekindle and violence and racism with its Berlin Football Festival. In recent
advance the successes of the festival held during the 2006 FIFA years, Berlin citizens have enjoyed a great football day with
World Cup in Berlin’s Kreuzberg district, organized by the NGO countless activities for the entire family. The day also features
streetfootballworld – this could perfectly be hosted in coopera- any number of tournaments for young people and adults as well
tion with one or several federal agencies. as information booths on topics such as healthy nutrition, pre-
Football moves venting violence, racism and homophobia, preventing drug addic-
Football across all borders: Taking as its motto “FOOTBALL WITH-
the masses. tion, and anti-­discrimination. Such a football festival could also
OUT BORDERS” on 1 April 2016 Berliner Fußball-Verband with the
take place centrally in Berlin in 2024 as part of the accompany-
support of the European Fund for Regional Development (EFRD)
ing municipal programme, presenting the capital’s diversity and
and Gegenbauer Unternehmensgruppe launched a new welcom-
open-mindedness.
ing project for refugees. The project seeks to integrate refugees

BERLIN
in collaboration with Berlin clubs, offering sessions for train-
ers, connecting football clubs, social agencies and projects, and
hosting tournaments and workshops. All these measures could
also take place in the context of UEFA EURO 2024. This project
highlights football’s powers to integrate and strengthen the sus-
tained co-existence of the different cultures that make up Berlin.

IMPORTANCE OF SUSTAINABILITY IN BERLIN INVOLVEMENT OF PARTNERS AND STAKEHOLDERS

Berlin has a highly diverse population, and the inhabitants are very In line with concepts developed hitherto as part of sustainability
committed citizens in all realms of civic life. A multi-faceted array programmes for mega sports events in Berlin, the City of B ­ erlin
of organizations, initiatives, projects and programmes addresses will involve representatives of Sports / Football / Fan Culture (such
the topic of sustainability in a myriad of different ways. The cur- as the ­Berlin Football Association, football clubs, Bundesliga
rent state government guidelines insist on Berlin’s sustainable men / women clubs, the State Sports Federation, local sports
development as a growing city in all the areas covered by policy- institutions), of city districts and sub-culture networks, Children /
makers. To this end, numerous programmes and initiatives seek Youth Work (youth sports and other young organizations, school
to harmonize business interests, social justice, cultural develop- sports), the Environment (district green zone offices, local environ­
ment and the protection of the natural habitat. mental protection organizations) and Diversity (integration, inclu-
siveness, LGBTQ, anti-racism, etc.) and Europe / International
With the city senate’s resolution on “Sports in Berlin – P
­ rospects
Relations.
for a Sports Metropolis 2024”, in April 2016 the State of Berlin
committed to a sustainable and effective approach in line with
ISO20121:2012 for staging sports events. Together with the respect­-
ive organizers and other stakeholders, strategies and concepts
are being developed to fully exploit the economic, social and com-
munications potential of sport events and ensure their sustain-
ability for the environment and sports development in Berlin. Berlin celebrates football –
with sports and a colourful
­accompanying programme.

52 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 53
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

COLOGNE
Eco-friendly procurement: In the procurement context, local
authorities such as the City of Cologne have a special political
duty to buy in eco-friendly products and services. By considering
environmental factors in the procurement of products and services
for UEFA EURO 2024, the City of Cologne is glad to play a pion­
eering role in this regard. The goal: to factor in all eco-issues in
procurement procedures by the Host City relating to UEFA EURO
2024. Actual measures could thus involve the City of Cologne and
Kölner Sportstätten GmbH outlining eco-aspects in all the rel-
evant tenders relating to UEFA EURO 2024 and insisting they be
met; this could occur, for example, using the “Blue Angel” eco-
seal or the European Environmental Seal.
SmartCity Cologne: SmartCity Cologne is a platform for different
Under the sign of the climate-protection and energy-transition projects. Anyone can
twin spires: In Cologne, take part: private individuals, companies, associations and ini-
many strong stake- tiatives. Together, intelligent ideas and pioneering technologies
holders are champion-
ing UEFA EURO 2024. will be developed that make Cologne that little bit more enjoyable.
Energy & Climate 2020: Back at the end of 2007 RheinEnergie AG
as a wholly-owned subsidiary of the City of Cologne launched its
climate protection programme “Energy & Climate 2020” in order
specifically to counteract the inroads of climate change. The goal
IMPORTANCE OF SUSTAINABILITY IN COLOGNE INVOLVEMENT OF PARTNERS AND STAKEHOLDERS ACTIVITIES IN COLOGNE is to save as many as 150,000 tons of CO2 a year. The additional
funding this requires (about 25 million Euros) have since then
Cologne accords a high priority to sustainability. The City of The City of Cologne, specifically the City’s Sports Department, Permanent focal point: Given the growing administrative tasks
been supporting four modules: The expansion of the remote heat
Cologne and its subsidiaries are committed to sustainability and leads the development of a sustainability strategy for the socially for clubs and the new standards they have to meet, in part set by
network, boosting the use of renewable energy, improving energy
assume responsibility accordingly. Not least Lady Mayor Henri- responsible organization of UEFA EURO 2024. As part of a mod- the political decision-makers, the City of Cologne plans to sup-
efficiency, and the support programme for climate elements.
ette Reker personally and regularly reiterates Cologne’s com- ern tendering process, the City of Cologne has moreover within port amateur and / or youth football as part of UEFA EURO 2024
mitment to sustainability – the topic is very close to her heart. the national bidding process already brought key stakeholders in by putting in place a focal point who will be a member of the Anti-corruption and Compliance Standards: In the City of Cologne
Cologne wants to assume responsibility for the topic and advance Cologne in the field of sustainability together (including K­ ölner permanent staff; the focal point will advise and support clubs in the municipal council has resolved a comprehensive list of meas­
and realize existing guiding principles, specific projects and Verkehrs-Betriebe (KVB), Verkehrsverbund Rhein-Sieg (VRS), Cologne. This will be a clear sign by the City of Cologne that the ures to implement and respect anti-corruption and compliance
activities. In particular in past years, increasing importance has RheinEnergie AG and Abfallwirtschaftsbetriebe Köln GmbH) in club world greatly enriches Cologne and needs to be preserved. standards. The list includes three approaches (staff relates, orga-
been attached to positioning sustainable issues as a core topic a corresponding coordination committee. Together with these This is taking place specifically against the background of the fact nizational, and politics-related) and a Code of Honour. Moreover,
in Cologne’s overall strategy. partners, the City of Cologne will make sure that the impacts of that the scale of issues addressed by clubs no longer means they there are compliance standards for all the City of Cologne subsid-
UEFA EURO 2024 as regards energy, water, waste, etc. are kept as can handle things with voluntary staff. The goal is to create a focal iaries. To this end, the City of Cologne’s Public Corporate Gover-
minimal as possible and constantly monitor this. Moreover, as at point who, for example, is attached to the district administrative nance Code has been published as the standard to boost efficiency,
past events – the City of Cologne will prepare studies and inves- office, and who assists clubs with applications, advises them transparency and control in the City of Cologne’s subsidiaries.
Keep fit – with
the help of UEFA tigations together with Deutsche Sporthochschule Cologne for and has the relevant expertise to assist with their undertakings.
EURO 2024, too. UEFA EURO 2024 examining and recording the positive impact
Sustainable means of transport: Since 2015, the bike-hire service
of the tournament on Cologne as a Host City. Lead-managed
run by KVB (and by Deutsche Bahn) has added another means of
by the City of Cologne Anti-Corruption Officer and the respect­
sustainable transport for Cologne. Cologne inhabitants can now
ive experts in all the City’s subsidiaries and on the basis of the
rely on 1,460 KVB bikes and some 50,000 users are already re­gis-
above-mentioned measures and standards, the City of Cologne
tered. Together with KVB, for UEFA EURO 2024 the City of Cologne
has also taken steps to realize and respect the anti-corruption
will produce multilingual guides for fans and guests communi-
and compliance standards published in “A Strategy for Safeguard-
cating how easy these hire bikes are as a means of sustainable
ing against Corruption in Major Public Events”. A dialogue forum
mobility, motivate them to use the service and potentially increase
that includes local and regional representatives of sports clubs
the number of KVB bikes even further. Accordingly, in the stadium
and associ­ations, companies, religious communities, non-profit
surrounds there will be new bike racks and charging stations for
foundations, academics and fan projects is scheduled for early
e-bikes – outside the security perimeter. The hire bikes are avail-
summer 2018 – potentially in the framework of the DFB Women’s
able 24/7 on 365 days of the year. They thus perfectly complement
Cup Final on 1 May 2018 in Cologne. It will, in the course of sev-
the busses and rail services.
eral rounds of talks, nurture an exchange of ideas and a discus-
sion of projects that could contribute to developing a joint sus-
tainability concept for Cologne.

Cologne the sporting city.

54 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 55
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

DORTMUND
IMPORTANCE OF SUSTAINABILITY IN DORTMUND
In 2014, Dortmund was nominated Germany’s most sustainable
big city as part of the German Sustainability Awards. The national
jury of experts lauded it for the fact that “measures and projects
focusing on sustainable development are often issues reserved
for the paramount policymakers.” Numerous means of ensur-
ing participation and the broad involvement of people, businesses
and local institutions have led to the idea of sustainability enjoying Colourful and loud:
great acceptance. The special significance of regionally connected A music festival in
downtown Dortmund.
activities down the path to sustainability is nurtured, for example,
through close cooperation with other cities in the Ruhr region.
Electric cars in
Dortmund.
INVOLVEMENT OF PARTNERS AND STAKEHOLDERS ACTIVITIES IN DORTMUND
It has for many years been customary practice to discuss urban FAIR FRIENDS trade fair: The DFB and UEFA could present their Mobility Masterplan 2030: The Mobility Masterplan formulates a
development issues in consultation with city players from the activities relating to human rights, labour standards, integrity transportation strategy and integrates the key current transporta-
worlds of business, science, public administration, politics and and fair trade at Germany’s largest trade fair dedicated to fair tion plans, individual concepts and recommendations for advanc-
civil society. All manner of event formats are used in this context trade, sustainable lifestyles and entrepreneurial responsibility, ing mobility offerings and current issues such as local mobility,
to involve the interested parties. For example, as part of Master- the “FAIR FRIENDS” held at Messe Westfalenhalle Dortmund – electro-mobility and climate protection and clean air measures.
plan events (environment, mobility, climate protection, retailing, and discuss their efforts with various stakeholders and visitors. It seeks to cover all aspects of transportation: local public trans-
housing, integration, etc.) intensive consultation processes have The FAIR FRIENDS trade fair is a firmly-established format and port, cyclists, pedestrians, cars, parking, street-world design,
been held on each aspect. At the district level, as part of integ­ offers many opportunities to explore and debate the interfaces goods transports, mobility management, and transport safety.
rated city quarter development concepts, at regular intervals the between the topics of sports, society and justice. Not just the A working party made up of the various target groups supports
opportunities and risks of the respective quarters are closely dis- close proximity to the SIGNAL IDUNA PARK offers numerous the project and devises a new “Guideline for Mobility Masterplan
cussed with citizens. areas for exploring interesting event formats. The City of Dort- 2030” for the transportation future of Dortmund.
mund as the capital city of fair trade and a fair-trade town has
In the framework of the sustainability strategy, the topic of Fair Electro-mobility: The topic of electro-mobility is becoming ever
for a long time been especially committed to the principles of fair
Trade / One World has been structured along with 80 different more important and is increasingly taking the public limelight.
trade, the preservation of human rights and integrity, as well as
partners as the Dortmund Campaign Alliance for Fair Trade. The topic’s complexity requires a large amount of coordination,
a more just structure for globalization. A campaign alliance with
Regularly, representatives of schools, church groups, retailers, PR work and information, meaning interaction between all the
about 100 different players from civil society, commerce, schools,
consumer advice groups, kindergartens, one-world centres and different players also needs to be fostered. Lead-managed by the
consumer advice groups, and church groups develop and carry
information centres meet and discuss relevant issues. executives on the KEK Consultation Party for Energy Efficiency
out campaigns and projects.
and Climate Protection and from the Dortmund Business Promo- With its “Dortmund electrifies” project and the exemplary use of
DORTBUNT! One City. Many Faces: At the “DORTBUNT! One City. tion Council, an interface has thus been created between the civic electric vehicles, the City of Dortmund sets out to show that this
Many Faces” festival the city presents its colourful and multi-­ administration, the business promotion council, businesspeople, is meaningful, feasible and possible in everyday life. It intends
faceted world at many a plaza, stage and place. The emphasis academics, and citizens. In this way, companies and citizens can to be a trailblazer in this regard and encourage others to follow,
is on active anti-discrimination efforts and promoting diversity. consult a single, uniform entity with regard to all electro-mobility by making electro-mobility visible for all to see and experience,
Downtown, institutions, associations, initiatives, the church, trade issues. The “Electro-Mobility Steering Committee” supports the boosting citizens’ acceptance of such means of transport. The
unions, cultural entities, municipal agencies and many others countless activities by companies, associations and institutions. idea: to show prejudices against electro-mobility are unfounded
present their work. Visitors can engage with the different stake- by revealing what the real performance is, and also highlight that
holders and other participants. the infrastructure in place in Dortmund is well suited to the use
of electric vehicles.

56 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 57
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

DÜSSELDORF AGENDA 2030: At present, the city is devising a new concept to root
sustainability at the local level. It is based on the UN’s Agenda 2030
of Sustainable Development Goals. The Düsseldorf City Council
resolved this by a large majority on 17 November 2016. The City
of Düsseldorf grasps sustainable development as a local cross-
cutting task that relates to all sections and specialist tasks in pub-
lic administration and the subsidiaries. Proven players such as
the Lokale Agenda 21, the Eine Welt Forum, initiatives and com-
mitted citizens will all be involved in the Düsseldorf Agenda-2030
process. There are already manifold sustainability activities under-
way. They range from the so-called “Diversity Charta”, which seeks
to guarantee a working environment free of prejudice and dis-
crimination, and the local agenda for “Think Global, Act Local”,
to sustainable procurement of goods of all sorts.
Electromobility and barrier-free facilities action plan: A new
action plan for the promotion of electromobility is intended to help
reduce congestion on the city’s roads while enabling individual cit-
izens to remain just as mobile as before. As such, the action plan
represents an important element in viable, efficient, and envir­
onmentally friendly mobility. Improved connecting (physical and
digital) of the various forms of transport with a view to promoting
multi and inter-modality in connection with car sharing (as far as
possible electric) is a further focal point of the measures aimed
at promoting sustainable and environmentally friendly mobility.
This way, the capital city of the State of North Rhine-Westphalia
is setting out on a path that assures future mobility which brings
the transport system’s dependence on fossil fuels to an end, with-
out, however, restricting individuals’ mobility needs. To this end,
in the coming years two bus routes will be equipped with emis-
sion-free vehicles. According to current plans, Rheinbahn AG
Idyllic: In Düsseldorf the rhine will begin the standard acquisition of electric busses as of 2023.
is just ­perfect for a stroll.
Green Globe Certification Standard: The Green Globe Certifica-
tion Standard offers the various companies a professional, sector-­
tailored framework for comprehensive appraisal of their services
in the field of sustainability, based on the three pillars of environ-
IMPORTANCE OF SUSTAINABILITY IN DÜSSELDORF INVOLVEMENT OF PARTNERS AND STAKEHOLDERS ACTIVITIES IN DÜSSELDORF mental friendliness, social responsibility, and economic viability.
The assessment is conducted locally by an accredited, independ­
The topic of sustainability plays a crucial role for all events in Düs- The following will all be involved in the planning, organization, Youth EURO football tournament: As part of our participative-­
ent auditor. With a view to anchoring the topic of sustainability in
seldorf as a sports city. All the different facets of sustainability realization and workflow of UEFA EURO 2024: the Office of the identity approach, a European mini-football tournament will be
the congress, convention, and event sector, the German Conven-
are consistently brought to bear: from optimizing mobility, lower- Lord Mayor (overall coordination), Düsseldorf Congress Sport & played between Düsseldorf schools. Each school will be given
tion Bureau e.V. and the European Association of Event Centres
ing the consumption of energy, water and other resources, mini- Event GmbH (Arena operating company), Düsseldorf Tourismus a European partner country. The football tournament will start
(EVVC) have agreed to cooperate with Green Globe. All sports and
mizing / avoiding waste, through to the social aspects. As a sports GmbH (tourist aspects, hotels, fan zones), Düsseldorf Marketing the school year prior to the European Championship in order to
entertainment venues operated by Düsseldorf Congress Sport &
city, Düsseldorf has the philosophy, when developing outstanding GmbH (city marketing, outdoor advertising), the City of Düssel- sensitize the children and young people to UEFA EURO 2024 and
Event are Green Globe-certified. These include the ESPRIT arena,
sports events, that international top events become lighthouse dorf Office for Transportation Management (transport infrastruc- ensure they actively participate in the experience. Victories will be
a UEFA EURO 2024 Host City venue.
projects that serve both external and internal city marketing ture), Düsseldorf Airport (arrival / departures hub), Rheinbahn AG possible not only out on the pitches. There will also be a focus on
efforts and in the best possible case thus trigger social change (local public transport authority), City of Düsseldorf Public Order the culture of the respective country, on its food and music tra-
in the respective area. A current example of this: the way Düssel- Department (proper regulation of public life), Düsseldorfer Turn- ditions. These projects will be presented on the final weekend.
dorf staged the Tour de France prologue in summer 2017. That und Sportverein Fortuna 1895 e.V. (Bundesliga football club), City The assessment of the overall performance will include how a
major event prompted countless initiatives that placed the topic of Düsseldorf Legal Department (legal aspects). All these institu- school approached the respective culture. The final round of the
of “cycling” firmly in the minds of very many people in the long tions are involved in the overall UEFA EURO 2024 project through mini-championship will take place at the Arena-Sportpark. The
term. The City of Düsseldorf is convinced that staging UEFA EURO regular steering committee meetings and information events. goal: not only to take UEFA EURO 2024 out into the schools, but
2024 will provide a high-profile stimulus for local and regional via the children to reach the families, too. Since the football tour-
football, and for the city’s sports world as a whole. nament starts a few months before the main event, UEFA EURO
2024 will be established as a topic well before kick-off.

58 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 59
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

FRANKFURT
IMPORTANCE OF SUSTAINABILITY IN FRANKFURT
Three awards represent examples of how Frankfurt has devel- sport in Frankfurt – including municipal authorities, political deci-
oped into a sustainable city: In 2010, Frankfurt launched its bid sion-makers, Sportkreis Frankfurt (the umbrella organization of
for the European Green Capital Award 2014, for which it was sports clubs in Frankfurt) and Frankfurt gymnastics and sports
ultimately one of the three finalists. The bid marked the start- clubs, the University of Frankfurt, and Landessportbund Hessen
ing point of the path to Green City Frankfurt. In 2015, the Dutch (the federation of sports clubs and associations in Hessen) – has
design and consultancy firm Arcadis published a global ranking drawn up the “Sport Development Plans for Frankfurt/Main” with
which compared the sustainability of cities worldwide for the first 99 measures and recommendations for action in the fields of
Fun-time: Children
time. Fifty cities on all the continents were examined according “Sport and Movement Opportunities”, “Organization” and “Infra- playing soccer in
to the sustainability criteria “People”, “Planet”, and “Profit”; in structure”. One of many results was the highly successful beach the sand.
the ­overall index Frankfurt took first place, ahead of London and soccer project established by the Kinderbüro (the lobby organiza-
­Copenhagen, which made it the “world’s most sustainable city”. tion for children) on the occasion of the FIFA Women’s World Cup
At the first “Education for Sustainable Development” congress in 2011. Six children’s centres are now equipped with beach soc-
ACTIVITIES IN FRANKFURT
2016, the German Commission for UNESCO and the Federal Min- cer pitches, and more are envisaged as part of UEFA EURO 2024.
istry of Education and Research, bestowed a total of four awards Climate protection: UEFA EURO 2024 can help climate protec- Transport infrastructure: Prior to UEFA EURO 2024, a quantita-
In the sustainability forum set up in 2010, Frankfurt dignitaries
on the City of Frankfurt and its networks for sustainability. tion objectives be achieved by the events being staged in line tive analysis for local public transport will be drawn up as early as
from business and science, institutions, and associations formu-
with the Federal Ministry for the Environment, Nature Conser- possible. During the tournament, all available local public trans-
late their view of the tasks and objectives of sustainable urban
vation, Building and Nuclear Safety (BMUB) criteria for sustain- port resources will be concentrated on the event, i.e., if neces-
INVOLVEMENT OF PARTNERS AND STAKEHOLDERS development. Regular soirées serve formatted consultation
able sports events. UEFA EURO 2024 could well benefit from the sary, a new infrastructure will be created, and/or new vehicles
between members and city politicians. Furthermore, attended
The City of Frankfurt, together with the institutes “Institut für experience gained by the city’s Environment Forum with regard acquired, which will also be used for “normal services” after UEFA
by experts and interested members of the public, informative
Kooperative Planung und Sportentwicklung (Institute of Coop- to the organization of the Frankfurt marathon, which in 2016 was EURO 2024. The situation is similar with regard to motorized pri-
public events about sustainability topics relating to the ongoing
erative Planning and Sport Development, (IKPS)) and Institut honoured for being a very good example of a sustainable sports vate transport: In conjunction with UEFA EURO 2024, investments
Green City process engender productive, constructive exchange
für Sportwissenschaften und Sport (Institute of Sports Sciences event. Important sustainability projects conducted by the city, such will only be made in infrastructure which can and will be used
and provide important stimuli.
and Sport, (ISS)), as well as with all the stakeholders relevant to as “Aktion Klimagourmet”, which provides information about the after the tournament. Non-sustainable transport infrastructure
The work performed by the “Umweltforum Rhein-Main” (Rhine- link between nutrition and climate protection, could likewise be measures will be avoided in Frankfurt.
Main Environment Forum), a union of a number of companies, a help with organization and implementation.
Youth work: In 2017, the “Sportjugend Frankfurt” project “Mobile
institutions, associations, initiatives, authorities, and private indi-
25 years ago, the city set up its own energy agency; in 1990 it was Youth Work: Midnight Sport in Frankfurt Districts” celebrated its
viduals aims to promote continuous environmentally friendly
a founding member of the Climate Alliance of European Cities, 20th anniversary. The Frankfurt “midnight sport project”, which
development and environmental protection within the meaning
which are committed to reducing their CO2 emissions by 50% by the German parliament’s Committee for Children and Youth rec-
of Agenda 21. It is a regional network and has vast experience in
2030. Since 1990, Frankfurt has lowered its per capita CO2 emis- ommended for other cities as being “extremely exemplary”, is
the field of sustainability / environmental audit / ISO 14001.
sions by 15 %, while at the same time increasing its economic a collaborative project between Sportjugend Frankfurt and the
On the back of the bid for UEFA EURO 2024, in early summer power by 50 % and available office space by 80 %. The Frankfurt Municipal Sport Department, the Youth Welfare Department,
2018 the City of Frankfurt will initiate a stakeholder dialogue with master plan “100 % Climate Protection” goes a step further. By the Municipal Schools Department and the State Department of
representatives of a wide range of society (sport / football, public 2050, 100 % of Frankfurt’s energy is meant to be from renewable Schools, the Prevention Committee, and the Police Headquarters.
health department, trade unions, environmental authority, schools (and primarily local) sources. In the form of Frankfurt’s green Through approximately 150 events held in various Frankfurt dis-
department, Kinderbüro, welfare organizations, senior citizens’ belt, which also includes Germany’s largest urban forest and tricts, it reaches more than 10,000 children and youths between
advisory board, lesbian and gay associations, representatives of which, with a surface area of more than 8,000 hectares (= a third the ages of 14 and 25. During these 20 years, the level of accep-
various religions, etc.) relating to the sustainable development of of the city), surrounds the city, inhabitants and visitors can enjoy tance and enthusiasm among the youngsters has been unabated.
the topics health, environment, fair play, diversity, human rights, an attractive nature reserve and local recreation area, which is From the outset this unusual sport format has provided a mar-
promotion of football, fan culture, international encounters, and by-law protected from development, and which underpins the vellous opportunity to bring together youngsters with a migra-
much more. character of the compact city of short distances. The recogni- tion background, or from educationally disadvantaged classes in
tion of Frankfurt in 2014 as European City of Trees for the par- particular, to play ­football. Since 2015, teams from facilities for
ticular quality of the manifold activities relating to the preser- unaccompanied under-age refugees have also taken part in the
vation of the city’s trees underscores the efforts for sustainable end-of-year tournament.
greenery in the city.
Staying on the ball: The stakeholder
dialogue format in Frankfurt.

60 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 61
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

GELSENKIRCHEN ACTIVITIES IN GELSENKIRCHEN

UN Decade City: On 19 June 2008, the Council of the City of Gelsen­-
kirchen voted unanimously to make education for sustainable
Agenda2030: In 2015, the United Nations developed the Agenda­
2030 – think globally, act locally and impact globally – featuring
development, within the meaning of the UN Decade, the city’s 17 Sustainable Development Goals (SDGs). The advanced ver-
guiding principle. The municipal authorities were thus tasked sion of the Agenda 21 and the list of SDGs now form the basis of
with advancing previous activities in the field of education for sus- local and global measures. The agreement by the City Council
tainable development and preparing and conducting a bid for the in November 2015 to be the first German city to implement the
City of Gelsenkirchen to become a UN Decade City. As a result, global Agenda2030 and conduct the new measure “Coordination
in 2010, 2012, 2013, and 2014 it was honoured with the UNESCO of Municipal Development Policy” now forms the basis of local
title of City of the UN Decade “Education for Sustainable Devel- and global sustainability measures in the city. From a project, via
opment”, and in 2012 with the German Sustainability Award Spe- networks, to a principle, all in the framework of a bottom-up pro-
cial Prize in the category Education for Sustainable Development. cess – this is the path Gelsenkirchen has been taking since 1997
ESD-related work in Gelsenkirchen is characterized by a culture with regard to its sustainability activities. In the next two years,
of reward, as well as appreciation and recognition of the work the focus will be on systematizing local and global activities.
performed, for example by including active players in (consulta-
Learning City: “Gelsenkirchen the Learning City – Education
tion) processes. In this context, the process to b ­ ecoming a Fair-
and Participation as a Socio-Spatial Development Strategy” is
trade city and the annual Stadtradeln cycling campaign deserve
the title of the City of Gelsenkirchen’s entry for the competi-
mention. Furthermore, there are measures in place, which by
tion Zukunftsstadt 2030+ (Future City 2030+). The competition
virtue of creating awareness have actually resulted in a change
involves ­cities throughout Germany, drawing up a plan of the
in behaviour. Projects such as “KlimaGenial”, “GutGemischt­
form the city of the future might take. Long-term development
Mobil”, and “Ökoprofit” are producing a reduction in CO2 emis-
strategies geared to sustainability as the guiding principle are
sions, in private households, as well as in business, in the entire
needed if major global and local challenges are to be overcome.
Where the future is being researched: city’s CO2 footprint.
The term “future education” is the focal point, i.e., the combina-
Wissenschaftspark Gelsenkirchen.
tion of inclusive, equal-opportunity, and high-quality education
and “education for sustainable development”. Consequently, in
2016 Gelsenkirchen was the first big German city to become a
member of the ­UNESCO Global Network of Learning Cities, and
in 2017 it won the Learning City Award.

IMPORTANCE OF SUSTAINABILITY INVOLVEMENT OF PARTNERS

IN GELSENKIRCHEN AND STAKEHOLDERS
On the basis of the City Council’s resolution in 1997 to develop a As a networking and information centre in the field of sustain-
In 2017, Gelsenkirchen
local aGEnda 21, the local aGEnda 21 Office was set up to act as able development, the aGEnda 21 office involves the entire muni­ won the prestigious
an organizational and information centre. It promotes, structures, cipal authorities at local level. Companies, cooperatives, associ- Learning City Award.
and documents the aGEnda 21 activities in Gelsenkirchen, includ- ations, federations, churches, institutions, authorities, and civil
ing the supervision and support of municipal and civic working society have been and indeed still are being included in the pro-
groups and providing extensive help with the planning and imple- cess. The network comprises more than 100 partners, for ex­-
mentation of numerous projects. As such, over the past few years ample the business development agency, Gelsensport (the
a network of very different players has grown from the bottom up. umbrella organization for the city’s sports clubs), Volksbank
It has its roots in working groups and more than 60 projects, as Ruhr-Mitte (Management Board area 4), the Protestant churches,
well as the aGEnda 21 workshop. From the project and networks independent sponsors, Nachbarschaftsstifter (representing the
to structure, it is particularly evident in the advancement of pro­ interests of senior citizens in the city), kindergartens and schools.
ject-oriented work, through to systematization in administration From a project to a principle to a basic structure, the aGEnda 21
through Agenda2030 and participation in global work networks. office has come ever more widely connected, in the city itself,
as well as nationally and globally, as its collaboration with other
municipalities in the UNESCO Network of Learning Cities and its
links with other cities taking part in the Future City competition
clearly demonstrate. Through the LAG21 network, the aGEnda21
office is in contact with other cities. Gelsenkirchen is also net-
worked with other municipalities involved in the UN Decade of
Education for Sustainable Development (ESD), and through its
many awards in the field of ESD is in regular contact with Prof.
de Haan from the German Commission for UNESCO.

62 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 63
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

Electric car in
­downtown Hamburg.

ACTIVITIES IN HAMBURG
Sustainable major event: The aim is to organize the matches in
the stadium, as well as public viewing events in a sustainable way.
Here, Hamburg is building on its firm objectives and experience /
awards: Hamburg is an organic city, Hamburg is a Fair Trade city,
Hamburg is one of the European Green Capitals (2011), Hamburg
intends to establish sustainable procurement, and Hamburg pur-
sues a goal that entails events in the public domain (from street
festivals to events) being ever more sustainable. The city is cur-
rently gaining practical experience with the “altonale”, a street
and cultural festival.
Sustainable mobility: A range of measures reaches from improved
connections to the stadium through the new U5 underground
line to bicycle links to the stadium (velo route, cycle lane, etc.),
as well as priority pedestrian pathways and cycle links with the
event venues in Hamburg.
Sustainable urban development: In the east of Hamburg, a new
Hamburg’s over-ground Improvements to the stadium: The social and ecological baggage district by the name of Oberbillwerder is to be built that will set
LRT with the world-famous
Elbe ­Philharmonic Hall in the stadium entails could / should be reduced / improved. This new urban development standards. The development of a new
the background. includes barrier-free facilities as well as energy and resource-­ district with several thousand dwellings will see the formulation
saving technology that meets present-day standards. and implementation of new solutions for sustainable urban devel-
opment. This means the various requirements relating to energy,

HAMBURG
Sustainable procurement: Procurements made by the city will
climate, transport, education, local business, biodiversity, afford-
become sustainable. As an advancement of the environmental
able housing, social inclusion and provision of open spaces being
guidelines, which very successfully introduced ecological cri­teria
reconciled with one another – an ambitious goal, which requires
for public procurement, social criteria will now be taken into con-
great commitment on the part of the players involved.
sideration in purchasing. The fact that only Fair Trade coffee is
now served in public institutions is a first step in this direction. Agenda 2030: The Agenda 2030 addresses not only the issues the
Other products such as textiles and furniture are set to follow; City of Hamburg faces locally, but also its global responsibility. As
in the selection of these, adherence to social standards and pro- the “gateway to the world”, Hamburg cultivates lots of contacts
duction conditions in the countries in which they are manufac- across the globe. Spearheaded by the environmental authority
tured will also play a deciding role. and financed by the Federal Ministry of Economic Cooperation
and Development, the new environmental partnership between
Hamburg and Mexico is a new project. Experts from Hamburg
SUSTAINABILITY IN HAMBURG INVOLVEMENT OF PARTNERS AND STAKEHOLDERS
exchange opinions and ideas with colleagues in equivalent insti-
Sustainable actions are an extraordinarily high priority for the The strategy for implementing the Sustainable Development tutions in Mexico. Urban development and environmental protec-
Hamburg Senate. Its official policy is based on the principle of Goals (SDGs) in Hamburg was developed in five workshops held tion issues they address include, for example, sustainable land
sustainability. In July 2017, Hamburg adopted its strategy for together with civil society. At these, requirements of the process use and municipal infrastructure. Furthermore, Hamburg intends
“The Implementation of the United Nations Sustainability Goals and structure, regulations (for example, “comply or explain”), working with its ­partner cities on implementing the UN Goals.
in ­Hamburg”. In the Agenda 2030 and its Sustainable Develop- tools (for example, monitoring with indicators), communica-
ment Goals cities are assigned a special role and responsibil- tion and participation were drawn up on the basis of consensus.
ity (see Goal 11); they are the cause of problems as well as the
In acknowledgement of the fact that implementation of the Agenda Hamburg is prioritizing
place where solutions can be tested and implemented. With its
2030 in Hamburg can only succeed on the back of intense interac- eco-friendly transportation.
roadmap, Hamburg intends to play its part in viable development
tion with civil society and its close involvement in the SDG imple-
worldwide and has decided how the Sustainability Goals are to
mentation process, this is to be promoted through the setting up
be achieved in the next few years – quite specifically and in close
of a “civil society committee”. A proposal for the shape the com-
contact with civil society in the form of projects in the fields of
mittee will take (format, duties, facilities) will be devised in the
environmental protection and urban development, business and
first six months of 2018 by civil society representatives.
financial policy, participation in society and social cohesion, as
well as education and science. The following cross-cutting issues Themed temporary brainstorming workshops / labs will be orga-
should always also be taken into consideration for all measures: nized with a view to using the knowledge of experts from science,
Hamburg’s global responsibility, equality, combatting corruption, municipal authorities, business and civil society for the process,
art and culture, and the “Digital City” strategy. and to addressing specific issues in greater detail. Brainstorm-
ing workshops and labs will be used for issues with high trans-
formation and conflict potential. Conflicts of interest and objective
are one range of issues that labs could focus on so as to come
up with new integrated plans and solutions.

64 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 65
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

ACTIVITIES IN LEIPZIG
Everything close at hand: Climate protection will also be taken Fairtrade Town: On 26 September 2011, the City of Leipzig was
firmly into account in Leipzig during UEFA EURO 2024. For ex­- honoured for its efforts on behalf of fair trade with the title of
ample, the transportation concept is geared to the overall events “Fairtrade Town”. Fair trade guarantees people in developing
concept of “Everything close at hand”. From downtown, the sta- countries safe labour conditions and a fair wage for their labour.
dium, railway station, bus terminus, Fan Fest, Fan Mile and key Only those products that meet the criteria of free trade bear the
cultural institutions can all be reached quickly by foot. Thanks Fair Trade seal. Since winning the title, there have been regular
to one of Germany’s closest-meshed tram networks visitors can, events and campaigns designed to draw attention to the topic of
moreover, reach UEFA EURO 2024 events comfortably and in an fair trade. At the Fair Trade Capital competition awards ceremony
ecologically sustainable manner from the suburbs and surround- in 2016 Leipzig won one of the five prizes, worth 12,500 Euros, for
ing region. The digital transportation hub makes certain that vehi- its exemplary activities.
cles scheduling can be adjusted at any time to visitor volumes.
Climate Protection: Ever since the City of Leipzig won the “Euro-
School Soccer Cup: From May 2018, the City of Leipzig Foot- pean Energy Award” (eea) as a “European Energy and Climate
ball Association will run a School Soccer Cup series for girls in Protection Municipality” in 2011, climate protection has played a
Leipzig. About 2,400 Leipzig school girls will in this way be able key role in city life. In September 2014, the city defended its title
to take part each year in an easy entry into organized football. and thus laid the foundations for its future certification with eea
The specific objectives: to promote social skills, fairness, team Gold. Key conditions for this are to compile a new “City of Leipzig
skills, and learn rules and values. The focus is primarily on spe- Energy and Climate Protection Programme 2014–2020” that the
cial-needs target groups, such as the socially weak and people City Council then resolved on 21 May 2014. The ECCP includes
with a migration or refugee background. a detailed list of measures that are audited each year by the eea
and the implementation status is then published.
Soccer Tour: With a Soccer Tour destined to run for several years,
a large Leipzig football club will dedicate itself to the sustainable Agenda 21: A high quality of life, a powerful business structure
integration of children and young people from a refugee back- with sufficient jobs, and a healthy and intact environment as well
ground, likewise starting in 2018. On the basis of sports events, as peaceful co-existence are all requirements the City of Leipzig
appealing spaces will be developed and established where people seeks to meet. And in this way it aspires to continue to grow “sus-

LEIPZIG
City with a history: from social flashpoints can meet, offering a low-level forum for tainably”. This hinges on the insight that we may only use our world
Leipzig is always assistance and interaction. The goal: through a joy of sport and to meet our own standards in a manner that future generations
­reinventing itself.
joint interaction to foster a certain understanding of the young will also be able to do so. Leipzig’s Agenda 21 is an initiative at the
people for peaceful co-existence between people from different interface between civil society, corporations and the city adminis-
social strata and cultures. tration that advocates applying this principle wherever possible.

IMPORTANCE OF SUSTAINABILITY IN LEIPZIG INVOLVEMENT OF PARTNERS AND STAKEHOLDERS

Leipzig is a pulsating and dynamic city where sustainability is Since the City of Leipzig tries in many ways to act sustainably, it
lived in all its different facets in many places. The city focuses also works with countless different parties and participates in
on various sustainability themes by, for example, operating a cli- various formats. The local Agenda 21, for example, is run by a
mate protection control desk and intending to gear all procure- coordination committee consisting of representatives of various
ment to fair trade criteria. As a symbol of the successful efforts, social institutions (municipal councillors, members of the city
in 2015 the city placed 4th in the Fair Trade Capital competition administration, civil society organizations). It sets the empha-
and in autumn 2017 received the European Energy Award in Gold. sis for the sustainability effort and stimulates specific activities.
Moreover, there are many highly active civil society associations It convenes about twice a year. The Leipzig Agenda 21 Advisor
that address the countless topics relating to sustainability at the Council has the duty of providing fundamental content and stra-
local, national and global levels. tegic recommendations.
There is also a steering committee that discusses the city’s var-
ious fair-trade activities. It likewise consists of representatives
of the city administration, politicians and civil society organiza-
tions. The steering committee plans systematically how to press
the pedal on integrating the idea of fair trade into municipal life.

Leipzig advocates
Fair Trade.

66 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 67
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

ACTIVITIES IN MUNICH
Sustainability Concept: One planned activity is to develop a Munich Electro-mobility: In May 2015, the Munich City Council resolved
Sustainability Concept that takes its cue from the sustainability the “Integrated Action Programme to Promote Electro-Mobility in
concept for UEFA EURO 2016 in France and the German Olympic Munich” (IHFEM). This is the nation’s largest municipal ­e-mobility
Sports Confederation (DOSB) position paper “Green Champions programme and is bound up with a series of firm goals on clean
2.0 for Sustainable Sports Events”. It will apply the sustainability air, climate and noise protection and in general is supposed to
strategies for sufficiency, efficiency and consistency in the rele- contribute to a shift away from burning fossil fuels. In coming
vant fields of action for preparing and carrying out UEFA EURO years, countless measures will be realized to replace the large
2024 – such as mobility, space and resource management, waste number of cars with combustion engines by e-vehicles. This will
disposal, environmental, natural and climate protection, supply include amongst other things setting up a publicly accessible
chains, production and consumption, tourism, integration and charging station system (at least 550 stations by 2019), the grad-
culture. To this end, a cooperation has already been agreed with ual switch­over of the City of Munich’s bus fleet to electric engines
a strong and well-networked partner, namely Technische Univer- (planned: first e-bus line in 2019) and much more besides. All in
sität Munich (TUM), in order to develop such a Sustainability Con- all, the City Council has to date made available more than 60 mil-
cept for UEFA EURO 2024, follow through with it and then docu- lion Euros for the implementation of these measures.

MUNICH
ment it. TU Munich has also stated its willingness in a “Letter of
Education for Sustainable Development: To advance sustainable
Intent” issued during the national bidding process.
Do we need participation? Munich development in Munich through education work, too, the City of
thinks so, and emphasizes dialogue Mobility: This includes, among other things, actively promoting Munich amongst other things co-founded the network “Bildung
and inclusion.
the countless cycle paths from downtown and in particular leading für eine nachhaltige Entwicklung” (BenE e.V.). For the years
to the Allianz Arena. The goal is to use active communication to 2012–2013 the City of Munich was honoured with the title of City
get the broad mass of the general public moving, for example by of the UN Decade. In a joint “Declaration by Mayors of all Decade
issuing a EURO-Munich cycle guide (print, digital) with descrip- Municipalities” of September 2014 the City of Munich shouldered
tions of the cycle tracks to typical Munich tourist sights and to responsibility for ensuring that education for sustainable devel-
all Public Viewing locations (the Fan Fest, beer gardens, hospit­ opment in the city was embedded at as many levels as possible
IMPORTANCE OF SUSTAINABILITY IN MUNICH INVOLVEMENT OF PARTNERS AND STAKEHOLDERS ality outlets) for the duration of the tournament. It will include in the formal and non-formal education systems and in the field
all the city’s cycle-hire services and possibly will also in the best of informal learning in all walks of life. Such education is also
To implement the 1992 Rio Declaration, in 1995 the Munich City Alongside countless measures and activities by the City Council,
case be based on negotiated special conditions for hiring bikes intended to be anchored in this way more strongly as a cross-
Council resolved its Local Agenda 21 (LAM 21) and in 2003 the Munich’s sustainable development is in particular driven by steps
with the corresponding partners, these rates then being offered cutting function in the guidelines and strategy plans for local
Sustainability Goals for the City of Munich. These goals have been within urban society. To this extent, very different dialogue and
to the end customers. This is destined to motivate visitors to use authority policymaking and the municipal administration. The City
rooted since 2010 in the “PERSPEKTIVE MÜNCHEN”, the urban participation formats are taking place in the respectively different
bikes for the duration of the tournament. of Munich is currently devising a concept for sustainable education.
development concept, in which, together with public stakehold- specialist settings. The following are prime examples of them:
ers, the key guidelines were developed. In 2014, Munich pub- Health: Another important sustainable topic: the general pro-
• The network “Bildung für eine nachhaltige Entwicklung” BenE
lished its last Sustainability Report. A new Sustainability Report motion of health. Here, activation programmes are scheduled as
e.V., which seeks to root education on sustainable development
is in process. In 2015, the City of Munich was a cosignatory to the part of UEFA EURO 2024 amongst other things for children and
in educational institutions and advance educational offerings;
res­olution by the Association of German Cities on Agenda 2030. young people in schools to get them enjoying sports and move-
• Zukunftssalon Munich des oekom e.V., which is supported
Many civil society organizations and initiatives that are setting ment and nurture an awareness of a healthy life and healthy food.
by the City of Munich, and with its events contributes to the
the tone importantly in the field of sustainability and are engaged In close collaboration with the staff at the Department of Health
dialogue on sustainability;
in pioneering activities – they are from the fields of urban devel- and the Environment campaigns are planned closely aligned to
• EINE-Welt-Haus, which is likewise supported by the City of
opment, education, health, mobility, social welfare, sports, the football and extending to orientation about sustainability crite-
Munich and promotes the peaceful coexistence of people of
environment and nature conservation – receive support from the ria such as “fair trade” or “organic food” in municipal procure-
all cultures in a spirit of solidarity;
Munich Municipal Department of Health and Environment total- ment and supply chains.
• Ökologisches Bildungszentrum Umweltbildung, which with an
ling about 1.4 million Euros a year.
educational programme takes real-life examples to visualize Climate Protection: The City of Munich pursues very ambitious
the close linkages between ecological, economic, social and goals in the field of climate protection. In 2017, the City C
­ ouncil
cultural developments and familiarizes children, young people resolved that Munich will be climate-neutral by the year 2050 –
and families with them; in real terms this means lowering greenhouse gas emissions in
• Münchner Klimaherbst, which takes place annually for two Munich by 2050 to 0.3 tons of CO2 per inhabitant per year. The
weeks, an events platform for “Climate change and climate cent­ral instrument to realize the ambitious climate protection
protection” to sensitize Munich’s citizens to the topic; goals is the “Integrated Action Programme for Climate Protec-
• Bürgerstiftung Munich, which provides financial support for tion in Munich” (IHKM). As early as 2010, the IHKM developed
civic initiatives for sustainable development; and realized a whole array of climate protection measures. The
• The Climate Protection Action Plan, a multi-year campaign focus is above all on energy-consumption modernization of build-
launching in 2018 by the Munich Municipal Department of Health ings, generating power from renewable resources, ­decarbonizing
and Environment, destined to sensitize Munich inhabitants to transport, and awareness building among Munich’s population. To
the sustainability of climate protection and motivate people to this end, the City of Munich most recently made available about
act in a way that supports climate protection. 33 million Euros per year. Munich supports
e-mobility.

68 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 69
CHAPTER 06 Sustainable Commitment by the Host Cities – Activities and Planning at a Glance 06

Stadtwerke Stuttgart: IIn 2011, Stuttgart as the state c­ apital

founded Stadtwerke Stuttgart which has been pressing the pedal
on the energy transition on behalf of the capital, both at the local
authority and the civic level. The Stadtwerke as the public utility
is consistently using renewables, be it solar or wind power, and
exclusively supply eco-electricity to clients – such as the Mer-
cedes-Benz Arena or the Hanns-Martin-Schleyer-Halle / Porsche-
Arena. The utility does not source from nuclear or coal-fired
power plants and avoids polluting emissions. Stadtwerke Stutt-
gart actively campaigns for a city offering a great quality of life
and contributes to meeting national and international climate
protection targets.
The utility’s entrepreneurial activities hinge on the three pillars
of sustainability: ecology, economy and social equity. The com­
Special for-hire electric scooters pany’s profits are invested locally in Stuttgart, creating new jobs

STUTTGART
and solar panels on public in the region. By means of solar plant, heat-generating solutions,
buildings: Stuttgart is among the and enhanced energy efficiency Stadtwerke Stuttgart together
energy transition trailblazers.
with the citizens, companies and existing initiatives, is moving
the energy transition forward in Stuttgart. Moreover, it is advanc-
ing electro-mobility by installing charging stations and with its
“stella-sharing” scheme renting out electric scooters. With this
ACTIVITIES IN STUTTGART balanced mix of a variety of innovative technologies, the utility is
providing clean energy in Stuttgart and beyond.
Strengthening football as a sport at the youth and amateur lev-
els: The City of Stuttgart wishes by UEFA EURO 2024 to have opti- Sustainably mobile in Stuttgart: The “Sustainably mobile in
mized playing conditions for the 80-odd football clubs and foot- Stuttgart” action plan focuses on how to establish and structure
ball sections in the city. To this end, starting in 2018 a programme well-connected mobility in the city. The strategy combines urban
will be launched committing 875,000 Euro each year to modern- planning tools with transport planning and infrastructure policy­-
izing the 60 artificial turf pitches in Stuttgart. Approximately four making. A key factor in achieving the action plan’s goals is to
WHAT SUSTAINABILITY MEANS IN STUTTGART INVOLVING PARTNERS AND STAKEHOLDERS worn-down artificial turf pitches will be made over each year to reduce automobile traffic using combustion engines by 20 per-
meet the latest sports and ecological standards. By optimizing the cent. The city will be investing to this end in improved overall
Stuttgart has evolved guidelines and visions that govern activ­ As part of sports development, the city hosts round tables on
playing conditions, football in Stuttgart will be significantly more ­conditions for public transport as well as pedestrian and bike
ities in all areas of society. These are: Stuttgart as a feel-good a wide variety of thematic issues and relies on networks in the
appealing to all age groups and performance levels. facilities, in electro-mobility, in intelligent transportation man-
city in the realms of family, home life, work, leisure and sports; respective districts of Stuttgart. Prime examples of this are the
agement, and in a new city logistics arrangement, and will be
Stuttgart as a social city; Stuttgart as a mobility showcase in Round Tables to “promote movement among children” or “pro- NeckarPark development: The City of Stuttgart intends by UEFA
incentivizing people to travel less with cars. One element in avoid-
and around Stuttgart; Stuttgart as a city of commerce and inno- mote movement among the elderly”. Alongside clubs, all the rel- EURO 2024 to have largely concluded the ongoing process of
ing additional traffic: so-called “combi-tickets. All organizers of
vation; Stuttgart as a city of intellect and culture; Stuttgart as a evant institutions involved (e.g., from the fields of sports, health, developing the NeckarPark, where the stadium is also located.
major events are duty-bound to combine their tickets with pub-
cosmopolitan city; Stuttgart as an ecological city. youth work, education, social welfare, diversity, and international In the course of this, additional sports facilities will be installed,
lic transport travel passes.
affairs) take part in the discussions of the topics in question. The a new residential district created, and local public transport links
As a matter of principle, the topic of sustainability with the three
round tables also plan and realize programmes and projects. to the area improved. The idea is also to advance the “Masterplan
pillars of environmental protection, social impact and economic
Neckar Stuttgart Experience World – a Riverside City” in the area
factors is a core political issue in Stuttgart that is taken into con- Sport and movement play a key role in terms of urban develop-
of the NeckarPark, to create access to the river banks, and thus Stuttgart’s public utility
sideration in all the municipal departments and in all steps the ment and realizing our social city agenda. Urban development and is promoting the energy
afford visitors to UEFA EURO 2024 attractive routes and areas to
local authorities take. All the civic agencies and companies in sports development are also being promoted in the context of the transition.
wander along the Neckar.
which the city holds a stake have dedicated sustainability officers. DOSB “Lively Cities” project, which the City of Stuttgart is realizing
together with Sportkreis Stuttgart. The Trend Sports & Zones for Urbanization of the energy transition: One political focus in Stutt-
Movement Masterplan newly resolved as part of the City of Stutt- gart is to realize the energy concept underpinning the “Urban-
gart’s budget will bring together measures for urban spaces that ization of the energy transition in Stuttgart”. Urbanization of the
support movement and closely dovetail the fields of urban plan- energy transition means to implement measures in the urban
ning, green zone planning, health and sports. The “Sustainably fabric destined to supply Stuttgart with electricity that does not
Mobile in Stuttgart” Action Plan also covers the topic of sports come from nuclear power stations and later also from coal-fired
and movement in the urban environment with its focal points on power stations. In other words, our energy future will be based on
promoting pedestrians and the use of bicycles. energy savings and energy efficiency as well as renewables. The
energy concept that was advanced, supplemented and fleshed out
in close interaction with citizens, companies, institutions, asso-
ciations, citizens’ initiatives and clubs as well as public agencies
has been in the implementation phase since 2016.

70 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 71
 Outlook and next steps 07

STAYING IN DIALOGUE – EXPANDING TOGETHER SHAPING THE FOOTBALL

INTERACTION OF TOMORROW
Developing and realizing the present UEFA EURO 2024 Sus- The spirit of this process of evolving the UEFA EURO 2024 Sus-
tainability Concept is an ongoing process that will be constantly tainability Concept has generated a momentum all of its own and
fine-tuned. In countless intensive, fruitful talks and discussions, our full-time and voluntary structures will continue to support
between the DFB and many parties who have for years been it. We wish to move the concept forward to stage a successful
closely associated with football, but in some cases came into UEFA EURO 2024. Our motto of “UNITED BY FOOTBALL” should
contact with football for the first time, ideas have been debated, not just remain tailored to UEFA EURO 2024 but should also form
rejected or advanced. We have received very positive feedback the basis and overarching vision for all the DFB’s activities in the
from the broad participation process with external stakeholder years to come. In this way, already today the current UEFA EURO
groups during the bidding phase. The groups involved were very 2024 Sustainability Concept will have achieved one of its key goals,
open as regards the approach chosen and promised us their broad namely to take a step forward toward a future sustainable devel-
support for the next steps. All these responses confirm that the opment with and through football. It is our urgent wish that on
path we have taken is the right one and also provide encourag- the occasion of UEFA EURO 2024 and together with UEFA and
ing signals for the collaboration going forwards. As a preliminary its member associations we flesh this UEFA EURO 2024 Sustain­
result, we have decided that the dialogue process with internal ability Concept out – and thus emphasize the socio-political power
and external stakeholder groups will not stop with the end of the of football and set new standards for future mega sports events.
bid phase, but will be continued on precisely this broad basis. The
next stakeholder dialogue has thus already been scheduled: On
29 November 2018 we will be sitting down with all the partici-
pants from the October 2017 dialogue and all the representa-
tives of our regional and sub-regional associations in Berlin to
jointly advance the projects, with broad support from a whole raft
of different partners.
The ten Host Cities have used existing forums to exchange ideas
on the potentials and challenges of the tournament with inter-
nal and external stakeholders. Down the path to the tournament
they intend to intensify these discussions and establish new dia-
logue formats.

CHAPTER 07 REALIZING PROJECT IDEAS – IN THE COMMUNITY

The dialogue will be continued, irrespective of the decision by UEFA

OUTLOOK AND
in September. For the ideas that have been developed in inter­-
action with a broad variety of different parties from football and all
walks of life have, as the many conversations have shown, such
great potential for advancing football that it would be wrong to
make their realization dependent on specific conditions.
In the final instance, all the discussions revolved around the ques-

NEXT STEPS
tion how a shared future Europe could be shaped and what con-
tribution football can make in this regard. In light of the fact that
young people, tomorrow’s decision-makers, must be decisively
involved, many of the measures involve young people. A UEFA
EURO 2024 in Germany would of course give this set of meas­
ures a far greater chance of being taken further and they would
have a far greater appeal. Moreover, they would at the same time
influence other UEFA member associations who would then act
as multipliers.
Soon after the announcement of the winner of the bid, we will
consult closely with the relevant colleagues at UEFA and other
partners and experts to agree common goals, decide measures,
and then immediately go into the implementation stage.

UEFA EURO 2024 — SUSTAINABILITY CONCEPT 73

IMPRINT

PUBLISHER EDITORS
Deutscher Fußball-Bund (DFB) Eva Jacobi, Gerald von Gorrissen, Tim Langen, Leon Ries,
Otto-Fleck-Schneise 6 Florian Sauter, Sebastian Schmidt, Manuel Schulitz,
60528 Frankfurt am Main Karin Steinrücke, Dr. Fabian Ulrich (all DFB), Nico Kempf,
Germany Tobias Wrzesinski (both DFB-Stiftung Sepp Herberger),
Prof. Dr. Gunter A. Pilz (Head of DFB Working Group Fair Play),
Telephone: +49 69 67880
Jörg Rodenbüsch (AWO-Passgenau e.V.), Thomas Stephany
Telefax: +49 69 6788266
(Aktion Mensch), Arne Stratmann (DFL Deutsche Fußball Liga),
E-Mail address: info@dfb.de
Daniela Wurbs (Beratungsstelle Inklusion im Fußball – a
www.dfb.de
project of BBAG), DFB Working Group Fair Play, DFB Working
www.united-by-football.de
Group Diversity, DFB Working Group Environment, Host Cities,
Ergon Associates Ltd.
RESPONSIBLE FOR CONTENT
Deutscher Fußball-Bund (DFB)
IMAGES
Dr. Friedrich Curtius, Ralf Köttker
Behörde für Umwelt und Energie der Freien und Hansestadt
Hamburg, Christian Hinkelmann, Deutscher Fußball-Bund
RESPONSIBLE FOR CONTENT COORDINATION (DFB), El Khatib, Fernando Baptista, Getty Images, graphic-
Jürgen Eißmann, Markus Stenger (both DFB), PROPROJEKT recorder.eu, HMG-Mediaserver, IKPS, imago, Inga Geiser,
Planungsmanagement und Projektberatung GmbH Kevin Dodge, Leif Piechowski, local10, LOC FIFA WM 2006,
Nadine Rupp, Oliver Tjaden / laif, Patrik Stollarz, philippka,
Philipp Reinhard, Sandra Ritschel, Stadt Düsseldorf,
CONCEPTION
Stadt Gelsenkirchen, Stadt Leipzig, Stadtwerke Stuttgart
Commission for Social Responsibility
GmbH, Statdwerke München GmbH, Steffen Leiprecht /
(Eugen Gehlenborg, Björn Fecker)
froggypressDE, Steven Zeh Photography,Thomas Wagner,
Stefanie Schulte, Lucas Marx, Arne Leyenberg (all DFB), Wirtschaftsförderung Dortmund
Dr. Lothar Rieth (DFB sustainability consultant),
Daniel Bleher (Öko-Institut e.V.)
TRANSLATION AND FINAL EDITORS
Dr. Jeremy Gaines Text / Translations
Thomas Schnelker (DFB)

74 UEFA EURO 2024 — SUSTAINABILITY CONCEPT