BSSS Institute of Advanced Studies
International Business Environment
Live Project- Part: ‘A’
MBA- Semester-I; Section- ‘A’
Submitted by- Submitted to-
Aditya Lakhera Dr. Durdana Ovais
Himanshu Bhasin (Assistant Professor)
Aalam Chughtai
Navraj Singh
Mayur Yadav
Introduction: International business is a crucial aspect of Wipro's operations, enabling the company to
expand its global footprint, tap into diverse markets, and serve a wide range of clients. This analysis
will provide a comprehensive overview of Wipro, including its history, mission, and financial
performance, as well as details on its international presence. The significance of international business
for Wipro lies in its ability to access new opportunities, foster innovation, and provide cutting-edge IT
and consulting services worldwide.
1. Company Overview:
a. Name: Wipro Limited
b. Sector: Information Technology and Services
c. Year Established: Wipro was founded in 1945.
d. Country of Origin: India
e. History: Wipro's history dates back to 1945 when it was established as Western India
Vegetable Products Limited in Amalner, Maharashtra, India. The company initially
focused on the production of vegetable and refined oils. However, in the 1980s, under the
visionary leadership of Azim Premji, Wipro transitioned into the IT industry. Over the
years, it expanded globally and became a prominent player in the information technology
and services sector, providing a wide range of IT solutions and services.
f. Mission, Vision and Values:
Mission: To be a catalyst for partners for a sustainable future.
Vision: To be the leader in enabling business outcomes and experiences.
Values: Wipro's core values include integrity, customer-centricity, respect for
individuals, innovation, and sustainability.
g. Key Products or Services: Wipro offers a diverse range of IT and consulting services,
including but not limited to:
Software development and engineering.
Digital transformation and consulting.
Cloud computing and infrastructure services.
Cybersecurity and risk management.
Business process outsourcing (BPO).
Analytics and data insights.
Industry-specific solutions for various sectors, including healthcare, financial
services, manufacturing, retail, and more.
h. Financial Performance:
i. Number of Subsidiaries: Wipro has a considerable number of 148 subsidiaries that are
engaged in various IT and consulting activities, both in India and abroad.
j. Countries in Which It Has Subsidiaries: Wipro operates subsidiaries in numerous
countries worldwide, serving clients across the globe. These 49 subsidiaries countries are
integral to Wipro's global presence and ability to deliver services internationally.
Countries include USA, India, Japan, China, U.K., Denmark, Romania, Austria, France,
Cyprus, Qatar, Mexico, Philippines, Hungary, Egypt, Saudi Arabia, Poland, Australia,
Ghana, South Africa, Nigeria, Ukraine, Netherlands, Argentina, Portugal, Russia, Chile,
Canada, Kazakhstan, Costa Rica, Ireland, Venezuela, Peru, Brazil, Indonesia, Thailand,
Bahrain, Sultanate of Oman, Iraq, Germany, Singapore, Malaysia, Bangladesh, Norway,
Sweden, Israel, Spain and Columbia.
k. Countries from which maximum revenue is earned
S. No. Country No. of Subsidiaries Revenue
1 USA 14 $2.2 billion
2 Austria 5 $400 million
3 India 5 $10.6 billion
4 U.K. 5 $2.2 billion
6 Denmark 4 $300 million
7 Germany 4 $1.8 billion
8 China 3 $1.5 billion
9 Japan 3 $1.2 billion
2. Investigate the modes of entry that Company has utilized to access international markets (e.g.,
exporting, licensing, strategic alliances, acquisitions). Assess the reasons behind Company's
choice of entry modes in the countries
S. No. Country Mode of entry Reason
Exporting, Strategic
1 UK
alliances, Acquisitions
Large and growing market, High level of competition
Exporting, Strategic Large and growing market, High level of competition,
2 Germany
alliances Complex regulations
Exporting, Large and growing market, High level of competition, High
3 China
Acquisitions barriers to entry
Exporting, Strategic Large and growing market, High level of competition,
4 Japan
alliances Complex regulations
5 Denmark Exporting Medium-sized market, medium level of competition
6 Austria Exporting Small market, Low level of competition
3. Legal battles of the company or Cases against the company.
Delhi High Court restrains Wipro from using ‘Evecare’ mark in Himalaya trademark
infringement suit (https://indianexpress.com/article/cities/delhi/delhi-high-court-wipro-
himalaya-evecare-trademark-infringement-suit-8838839/ )
Wipro faces discrimination case in US court
(https://timesofindia.indiatimes.com/business/india-business/wipro-faces-discrimination-
case-in-us-court/articleshow/94696111.cms)
IT employee union NITES files complaint against Wipro with Labour Ministry
(https://www.businesstoday.in/latest/corporate/story/it-employee-union-nites-files-
complaint-against-wipro-with-labour-ministry-371074-2023-02-22)
UK energy company files suit against Wipro for $41 million
(https://timesofindia.indiatimes.com/business/india-business/uk-energy-company-files-
suit-against-wipro-for-41-million/articleshow/88193429.cms)
Five former employees file class action lawsuit against Wipro in US
(https://www.financialexpress.com/business/industry-five-former-employees-file-class-
action-lawsuit-against-wipro-in-us-1941591/)
Ex-U.S. employees file case against Wipro (https://www.thehindu.com/business/ex-us-
employees-file-case-against-wipro/article31448674.ece)
Wipro Workers’ Anti-American Discrimination Class Suit Narrowed
(https://news.bloomberglaw.com/litigation/wipro-workers-anti-american-bias-suit-
paused-for-texas-lawsuit-1)
