1.

Product development process after analysis of business next step to be taken is

@A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing

2. Which main objective of branding is?

A. customers recognize your logo and marketing materials
@B. earn trust from your customers
C. Promotional materials that match
D. a unique tag line

3. Which marketing techniques are most likely to pay you?

A. Pay click advertising
B. Using social media marketing
C. Posting press
@D. article marketing

4. The best way to make money “while you sleep”?

A. up good marketing ideas by dreaming
B. Selling stuff
@C.Having products on your website
D.spouse who works the night shift

5. SEO stand for?

A. Site Engine Optimization
@B. Search Engine Optimization
C. Site Efficiency Optimization
D. none of these

6. ___________ social network is considered the most popular for business to business
marketing?
A. Facebook
B. Orkut
C. Ryze
@D. LinkedIn

7. What is meant by Brand Management?

A. Managing the marketing staff
B. Management of the marketing budget
C. The company executive management
@D. Creating a consistent image for the company

8. Domain authority is managed by?

@A) Moz
B) Yahoo
C) Bing
D) Google

9. SEP stands for;

A) Self Employed Marketers
@B)Search engine projects
C) Search Employed page
D) Special Emerging Product

10. The purpose of segmentation is to —– the changing pattern of consumers.

@A. measure
B. access
C. identify
D. usage rate

11. Benefits of segmentation——

A. reduced scale
B. shifting loyals
C. unknowm markets
@D. determining marketing strategies

12. Consumers who are loyal to two or three brands —–

A. hard core loyals
B. safe core loyals
C. shifting loyals
@D. Switchers

13. When the consumers are classified on the basis of religion, customs, culture are termed as
—–
A. demographic segmentation
B. geographic segmentation
@C. socio-economic segmentation
D. psychographic segmentation

14. ——— is where goods are sold directly to consumers

@A. e-commerce
B. retail marketing
C. product strategy
D. pricing decision

15. When a product is sold ——utility is created

@A. ownership
B. time
C. place
D. Transport

16. The limitations of e-marketing is —–

A. the inability to touch and feel
@B. instant cash payment
C. touch and feel
D. immediate delivery

17. The e-commerce domain that involves business activity initiated by the consumer and
targeted to businesses is known as __________
@A. business to business – B2B
B. consumer to consumer – C2C
C. business to consumer – B2C
D. consumer to business – C2B

18. Which of the following is not one of the benefits of e-commerce to sellers?
A. e-commerce can help to reduce cots
B. e-commerce is a powerful tool for customer relationship building
C. e-commerce increases the net cost per contact
@D. e-commerce offers greater flexibility in meeting customer needs.

19. ———- is an online advertisement that pops up between changes on a website

A. border
B. plunge
C. boarder
@D. Interstitial

20. A __________ is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
@A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy

21. The ________ is a blueprint that links the firm’s e-business strategy with technology driven
marketing strategies and details the plan for implementation.
@A. e-marketing plan
B. business model
C. situation analysis
D. strategic plan
22. The two most common types of e-marketing plans are known as the venture capital plan
and the ________.
A. Nike plan
B. tablecloth plan
C. strategic plan
@D. napkin plan

23. What is meant by “micro-blogging”?

A. Blogging daily
B. Blogs that are posted by companies
@C. Blogs with small contents
D. Blogging from mobile devices

24. What is internet marketing?

@A. Promotion of goods and services through the internet
B. Promotion of goods and services through social media
C. Promotion of goods and services through search engine ads
D. Promotion of goods and services through newsletters

25. Besides having a website, what are other media that can be used for internet marketing?
A. Social media accounts
B. Social media accounts and emails
@C. Social media accounts, blogs and emails
D. Emails and ads

26. Internet marketing became an inseparable part of a modern business due to

_______________.
A. The saturation of traditional advertising
@B. The increased usage of the internet
C. The development of many online tools
D. The expansion of the market

27. Apart from SEO, SEM and SMM, internet marketing also includes:
A. SERP
B. Google Analytics
@C. Email marketing and affiliate marketing
D. Content writing

28. One of the biggest advantages of internet marketing is:

@A. Customized strategy that can be applied to any business (large or small)
B. Ability to use a lot of free platforms
C. A lot of online tutorials
D. Simplicity of the strategy
29. Being a primary source of information for millions of people, _______________ is a medium
enabling you to promote your business and stay competitive.
@A. Internet
B. Web analytics
C. Website
D. HTML

30. Which one of these is not a type of internet marketing?

A. Email marketing
B. Search engine marketing
C. Search engine optimization
@D. Search engine result page
31. Application of broad range of information technology for creating more customer value is termed as
@A)E-marketing
(A) Social marketing
(B) Target marketing
(C) IT marketing
32. E-CRM stands for
(A) Electronic Critical research Mechanism
(B) Electronic Customer Relationship Market
(C) @Electronic Customer relationship management
(D) Electronic Consumer Relationship Marketing
33. The limitations of e-marketing is
(A) @The inability to touch and feel
(B) Instant cash payment
(C) Immediate delivery
(D) Variety of choices
34. The e-marketing strategies is/are
(A) Market research
(B) Direct sale
(C) @Both (a) and (b)
(D) None of these
35. The disadvantages of e-marketing is
(A) Technology
(B) Lower connecting speed
(C) Price
(D) @Both (a) and (b)
36. An example of good social media e-marketing strategy model would include
(A) To set up a network of showrooms
(B) @To set up Twitter account and company blog
(C) To set up a file of email records
(D) To set up list of phone numbers
37. The most common form of e-marketing is
(A) B2B
(B) @B2C
(C) B2G
(D) None of these
38. The following is not a type of strategies
 (A) Pay per click
(B) Internet marketing
(C) Paid advertisement
(D) @Word of mouth
39. A strategic document developed through analysis and market research that aim at achieving
marketing objectives via electronic media is termed as
(A) E-strategy
(B) @E- marketing plan
(C) E- market analysis
(D) E-market customisation
40. Which of the following is not a user of B2C e-commerce?
(A) Distributors
(B) Manufacturers
(C) Publishers
(D) @None of the above
41. Which of the following product is suitable for e-commerce?
(A) @Books
(B) Vegetables
(C) Fishes
(D) Paddy
42. Web page editors works on a ____ principle.
(A) WWW
(B) HTML
(C)@ WYSIWYG
(D) WYGWYSI
43. Which program is used by web clients to view the web pages?
(A)@ Web browser
(B) Protocol
(C) Web server
(D) Search Engine
44. What is the name of the location address of the hypertext documents?
(A) @Uniform Resource Locator
(B) Web server
(C) File
(D) Web address
45. What are shared on the Internet and are called as Web pages?
(A) Programs
(B) Cables
(C) @Hypertext documents
(D) None of these
46. How many colour names are used by the browsers?
(A) 8
(B) 10
(C) 12
(D) @16
47. The language that instructs the browser on how to display the hypertext, and adds pictures
to the document is __
(A) C
(B) COBOL
(C)@ HTML
(D) BASIC
48. The process of subdividing total market into several sub markets is
A. Market fluctuations
B. Market Positioning
C. Market division
D. @Market Segmentation
49.The product differentiation can be made with the help of
(A) Channel differentiation
(B) Employee differentiation
(C) Image differentiation
@(D)All of the above
50. The most attractive segment for new entrants is one in which
@(A) Exit barriers are low and entry barriers are high
(B)Both entry and exit barriers are high
(C) Entry barriers are low and exit barriers are high
(D) None of the above
51. The worst form of market segment is when:
@(A) Exit barriers are high and entry barriers are low
(B) Exit barriers are low and entry barriers are high
(C) Both entry and exit barriers are low
(D) None of the above
52. Blue-ocean thinking focus on
@(A) Creating services and products for which they are no direct peers
(B) Creating services and products in a competitive market
(C)Following the leaders
(D) None of the above
53. The Product Life Cycles has _________ cycles
(A) 3
(B) 4
@(C) 5
(D) 6
54. Example of online advertisement model is
@(A) Pay per click
(B) Click through
(C) viral marketing
(D) none of the above
55. The Maruti Suzuki which produces several brands of cars is an example of
(A) Mass Marketing
@(B) Segmented marketing
(C) Niche Marketing
(D) Micro marketing
56. The segment whose size, purchasing power of customers and profile of customers in the segment can
be measured in terms of numerical figures is considered as
(A) attainable segment
@(B) measurable segment
(C) accessible segment
(D) Substantial segment
57. Product development process after analysis of business next step to be taken is
@A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
58. Which main objective of branding is?
A. customers recognize your logo and marketing materials
@B. earn trust from your customers
C. Promotional materials that match
D. a unique tag line

59. Which marketing techniques are most likely to pay you?

A. Pay click advertising
B. Using social media marketing
C. Posting press
@D. article marketing

60. The best way to make money “while you sleep”?

A. up good marketing ideas by dreaming
B. Selling stuff
@C.Having products on your website
D.spouse who works the night shift

61. E-marketing using online mass customisation is best describes as-

A. customer co-relationships
B. customer co-production
C. customer co-creating
@D. both (ii) & (iii)

62. The best definition of e-marketing is-

A. any type of marketing
B. any type of direct mail or telephone contact for marketing
@C. any type of marketing that relies on technology for interactivity
D. any type of marketing that relies on face to face contact

63. Set of independent Electronic Stores can be generally labelled as

@A. Electronic Shopping Mall
B. Electronic Wallet
C. Electronic Stores
D. Generalized Stores

64. The two main types of Internet based B2B commerce are......
A. Net marketplaces and private industrial networks
B. EDI and collaborative commerce
C. Net marketplaces and collaborative commerce
@D. EDI and private industrial networks

65. CRM process begins ________

A. After sales
@B. After sales and before sales
C. After purchase
D. Before sales

66. Most individuals are familiar with which form of e‐commerce?

A. B2B
@B. B2C
C. C2B
D. C2C

67. _______is any occasion on which the brand or product is used by end customers.
@A. Customer touch point
B. Retailers touch point
C. Company touch point
D. None of the above

68. Which of the following refers to creating products tailored to individual customers?
@A. customization
B. aggregation
C. Direct materials
D. Reverse auction

69. Which among the following is not a part of four P’s in e-marketing?
A. Product
B. Place
C. Price
D. @People

70. Amazon.com is well‐known for which e‐commerce marketing technique?

A. Banner ads
B. Pop‐up ads
@C. Affiliate programs
D. Viral marketing

71. Which form of e‐marketplace brings together buyers and sellers from the same industry?
A. horizontal
@B. Vertical
C. Integrated
D. Inclined

72. Which type of add appears on a web page?

A. pop‐under ad
B. Pop‐up ad
@C. Banner ad
D. Discount ad

73. What does CRM stands for in the context of e-marketing?

@A. Customer Relationship Management
B. Complain Registered Management
C. Consumer Rating Mechanism
D. Customer Referral Mechanism

74. Unsolicited e‐mail is called what?

A. Junk mail
@B. Spam
C. Extra mail
D. None of the above

75. Web page editors works on a ____ principle.

A. WWW
B. HTML
@C. WYSIWYG
D. WYGWYSI

76. How many colour names are used by the browsers?

A. 8
B. 10
C. 12
@D. 16

77. What are shared on the Internet and are called as Web pages?
A. Programs
B. Cables
@C. Hypertext documents
D. None

78. Which of the following is true of viral marketing?

@A. It is the digital version of word-of-mouth marketing.
B. It refers to online marketing problems caused by technical glitches.
C. It is another term for the unethical invasion of online privacy.
D. It is a type of computer virus that spread through facebook

79. What is another name for e-marketing?

A. Online Marketing
B. Electronic marketing
C. Digital marketing
D. @All the above
80. The value that is obtained from a customer’s positive word of mouth through which one can
get additional customer is called:
A. Customer Frequency Value
B. Customer Life time Value
C. Customer Pay Back Value
@D. Customer Referral Value
81. Which of the following social networks allow you to create pages to promote a brand or a company?
A. YouTube
@B. Facebook
C. Twitter
D. Foursquare

82. In contrast to the paid-for ads, search engine optimization does not require _______________.
@A. Payment
B. Effort
C. Analysis
D. Monitoring

83. What is the percentage of customers who visit a Web site and actually buy something called?
A. Affiliate programs
B. Click‐through
C. Spam
@D. Conversion rate

84. Unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified
as______________________
A. Invasion of privacy
@ B. Spam
C. Virus
D. Deception

85. Website build to engage customers from different places to move them closer for marketing outcome
is classified as ______________
A. corporate website
B. viral website
C. branding website
@ D. marketing website

86. The type of website that is designed to build customer goodwill and to supplement other sales
channels rather than sell the company's products directly is known as a -------- website
A. customer service
@ B. click-and mortar
C. marketing
D. corporate

87. Which one is a graphic display on a webpage used for advertising?

A. portal
@B. banner ad
C. Icon
D. shopping cart
88. Cyberspace represents the combination of what two facets of the internet?
A. money and server space
@B. infrastructure and environment
C. data and operators
D. consumers and market place

89 . Group of online social communities such as virtual worlds, social networking sites and blogs where
people exchange opinions is classified as
A. inbound social networks
B. outbound social networks
C.offline social networks
@D. online social networks

90. E-marketing using online mass customization is best describes as-

A. customer co-relationships
B. customer co-production
C. customer co-creating
@D. both (ii) & (iii)

91. Which of the following is true of viral marketing?

@A. It is the digital version of word-of-mouth marketing.
B. It refers to online marketing problems caused by technical glitches.
C. It is another term for the unethical invasion of online privacy.
D. It is a type of computer virus that spread through facebook

92. What is another name for e-marketing?

A. Online Marketing
B. Electronic marketing
C. Digital marketing
D. @All the above
93. The value that is obtained from a customer’s positive word of mouth through which one can get
additional customer is called:
A. Customer Frequency Value
B. Customer Life time Value
C. Customer Pay Back Value
@ D. Customer Referral Value
94. What is conversion rate optimization (CRO)?
a) The rate at which internet users visit the website
@b) The rate at which visitors convert into customers
c) The rate at which people leave the website
d) The rate at which people visit the landing page
95. . What is a conversion?
a) Any sale
b) A click
@c) A specific action a visitor does
d) Page tagging
96. Which of these metrics provides data about how users reach the website and what they look for?
a) Average time on site
@b) Visitor path
c) Top pages
d) Demographics

97. Internet marketing became an inseparable part of a modern business due to _______________.
a) The saturation of traditional advertising
b) The increased usage of the internet
@c) The development of many online tools
d) The expansion of the market
98. Content publication is important part of internet marketing because it helps you with _____________.
a) Statistics
@b) Sharing
c) Attracting and engaging visitors
d) Ads
99. ________________ represents the consumers interested in the product or service of a business.
a) Email marketing
b) New generation
@c) Lead generation
d) Social media marketing

100. The main different between search engine marketing and other types of marketing is ____________.
a) Optimization
b) No costs
@c) Non-intrusive approach
d) Intrusive approach

101. Which of these tools can be used in email marketing?

a) LinkedIn
b) Google AdWords
c) Google Analytics
@d) MailChimp
102.Which of the following describes e‐commerce?
@a. Doing business electronically
b. Doing business
c. Sale of goods
d. All of the above
103.Which of the following is part of the four main types for e‐commerce?
a. B2B
b. B2C
c. C2B
@d. All of the above
104.Which segment do eBay, Amazon.com belong?
a. B2Bs
@b. B2Cs
c. C2Bs
d. C2Cs
105.Which type of e‐commerce focuses on consumers dealing with each other?
a. B2B
b. B2C
c. C2B
@d. C2C
106.Which segment is eBay an example?
a. B2B
b. C2B
c. C2C
@d. None of the above
107.Which type deals with auction?
a. B2B
b. B2C
c. C2B
@d. C2C
108. Amazon.com is well‐known for which e‐commerce marketing technique?
A. Banner ads
B. Pop‐up ads
@C. Affiliate programs
D. Viral marketing

109. Which form of e‐marketplace brings together buyers and sellers from the same industry?
A. horizontal
@B. Vertical
C. Integrated
D. Inclined

110. Which type of add appears on a web page?

A. pop‐under ad
B. Pop‐up ad
@C. Banner ad
D. Discount ad

E-MARKETING ANSWER KEYS:

1 A 21 A 41 A 61 D 81 B 101 D
2 B 22 D 42 C 62 C 82 A 102 A
3 D 23 C 43 A 63 A 83 D 103 D
4 C 24 A 44 A 64 D 84 B 104 B
5 B 25 C 45 C 65 B 85 D 105 D
6 D 26 B 46 D 66 B 86 B 106 D
7 D 27 C 47 C 67 A 87 B 107 D
8 A 28 A 48 D 68 A 88 B 108 C
9 B 29 A 49 D 69 D 89 D 109 B
10 A 30 D 50 A 70 C 90 D 110 C
11 D 31 A 51 A 71 B 91 A 111
12 D 32 C 52 A 72 C 92 D 112
13 C 33 A 53 C 73 A 93 D 113
14 A 34 C 54 A 74 B 94 B 114
15 A 35 D 55 B 75 C 95 C 115
16 B 36 B 56 B 76 D 96 B 116
17 A 37 B 57 A 77 C 97 C 117
18 D 38 D 58 B 78 A 98 B 118
19 D 39 B 59 D 79 D 99 C 119
20 A 40 D 60 C 80 D 100 C 120