MCQS
1. What is Google Analytics?
a) A social media platform b) A web analytics service c) An SEO tool d) A PPC
advertising platform
2. Which is NOT a primary factor in SEO?
a) Keyword research b) Backlinks c) Website design d) Paid advertising
3.What is remarketing/retargeting?
a) Showing ads to new users b) Showing ads to users who have previously interacted
with your website or brand c) Showing ads based on location d) Showing ads based on age
4. What is "white hat SEO"?
a) Using unethical tactics to rank higher b) Using ethical and legitimate SEO techniques
c) A type of SEO software d) A paid advertising strategy
5. What is a "backlink"?
a) A link from another website to yours b) A link within your own website c) A link to a
competitor's website d) A link to a social media profile
6. What does PPC stand for?
a) Pay-Per-Click b) Post-Per-Click c) Page-Per-Click d) Print-Per-Click
7. Which platform is most commonly associated with PPC advertising?
a) Instagram b) Pinterest c) Google Ads d) TikTok
8. What is a "quality score" in PPC?
a) The number of clicks an ad receives b) A measure of how relevant and useful an ad is
c) The cost of an ad click d) The number of impressions an ad receives
9. What does SEO stand for?
a) Social Engine Optimization b) Search Engine Optimization c) Site Engine Optimization
d) Sales Engine Optimization
10.What is a "keyword"?
a) A website's domain name b) A word or phrase users type into a search engine c) A
type of social media post d) A form of online advertising
11. Which platform is best known for professional networking?
a) Instagram b) TikTok c) LinkedIn d) Snapchat
12. What is "organic reach" on social media?
a) The number of paid ads b) The number of followers c) The number of people who see
your content without paying for advertising d) The number of likes on a post
13. What is a "social media influencer"?
a) A person with a large and engaged following on social media b) A social media
manager c) A social media algorithm d) A type of social media ad
14. Which metric measures how often people interact with your social media content?
a) Impressions b) Reach c) Engagement d) Click-through rate
15. What is a "hashtag"?
a) A type of social media ad b) A word or phrase preceded by a "#" symbol used to
categorize content c) A social media manager d) A social media algorithm
16. What is an email list?
a) A list of email addresses of people who have opted in to receive emails from your
business b) A list of all email addresses your business has collected c) A list of competitors'
email addresses d) A list of email addresses of people who have unsubscribed from your
emails
17. What is an "email campaign"?
a) A single email sent to one person b) A series of emails sent to a target audience c) A
marketing campaign that does not use email d) A type of email filter
18. What is an "open rate" in email marketing?
a) The percentage of emails that are opened b) The percentage of emails that are
clicked c) The percentage of emails that are deleted d) The percentage
of emails that are marked as spam
19. What is a "click-through rate" (CTR) in email marketing?
a) The percentage of emails that are opened b) The percentage of emails that are
clicked c) The percentage of emails that are deleted d) The percentage of emails that are
marked as spam
20. What is email automation?
a) Manually sending emails one by one b) Sending emails based on pre-defined triggers
and rules c) Sending emails only to specific people d) Sending emails only on specific days
21. What is a landing page?
a) The homepage of a website b) A standalone web page designed for a specific
marketing campaign c) A social media profile d) A blog post
22. What does KPI stand for?
a) Key Performance Indicator b) Key Product Insight c) Key Process Improvement d) Key
Promotion Initiative
23. What is conversion rate optimization (CRO)?
a) Increasing website traffic b) Improving the percentage of website visitors who
complete a desired action c) Increasing social media followers d) Increasing email open
rates
24. What is A/B testing?
a) Comparing two versions of a web page or ad b) Testing website speed c) Analyzing
customer data d) Tracking website traffic
25. What is content marketing?
a) Creating and distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience b) Paying for advertising c) Optimizing for search engines
d) Building social media following
26. What is a "keyword bid"?
a) The amount you pay for an ad impression b) The amount you pay for an ad click c)
The amount you pay for an ad creation d) The amount you pay for a website visit.
27. Which metric measures the percentage of visitors who leave a website after viewing only
one page?
a) Conversion rate b) Bounce rate c) Click-through rate d) Impression rate
28. What is a heatmap?
a) A type of social media post b) A visual representation of user interactions on a web
page c) A type of website analytics report d) A marketing campaign
29. What does ROI stand for?
a) Return on Investment b) Rate of Improvement c) Revenue over Income d) Return on
Information
30. What is personalization in digital marketing?
a) Creating generic marketing messages b) Tailoring marketing messages and offers to
individual customers based on their data and preferences c) Sending bulk emails d)
Running paid advertising campaigns
31. What is influencer marketing?
a) Marketing through a celebrity b) Marketing through people who have cultivated a large
and engaged following c) Marketing through paid advertising d) Marketing through email
32. What is programmatic advertising?
a) Manually buying ad space b) Automatically buying ad space using software c)
Advertising on social media d) Advertising on television
33. What is voice search optimization?
a) Optimizing content for traditional search engines b) Optimizing content for voice
assistants like Siri or Alexa c) Optimizing content for social media d) Optimizing content for
email marketing
34. What is artificial intelligence (AI) used for in digital marketing?
a) Creating marketing content b) Personalizing customer experiences c) Automating
marketing tasks d) All of the above
35. What is a "quality score" in PPC?
a) The number of clicks an ad receives b) A measure of how relevant and useful an ad is
c) The cost of an ad click d) The number of impressions an ad receives
36. What is a call to action (CTA)?
a) A question asked to the customer b) A prompt encouraging the customer to take a
specific action c) A product description d) A company's mission statement
37. What is a marketing funnel?
a) A sales strategy b) A visual representation of the customer journey from awareness to
purchase c) A type of marketing report d) A marketing campaign
38. What is a website analytics dashboard?
a) A tool to track website performance b) A type of website design c) A marketing
strategy d) A social media profile
39. What is a lead magnet?
a) A product or service offered for free in exchange for contact information b) A type of
marketing campaign c) A social media influencer d) A paid advertising strategy
40.What is customer lifetime value (CLTV)?
a) The total amount a customer spends with your business over their entire relationship
b) The amount a customer spends on their first purchase c) The average amount a
customer spends per purchase d) The number of times a customer visits your website
STRUCTURAL QUESTION
Question 1:
Explain how metadata contributes to the organization and retrieval of digital information.
Provide examples of different types of metadata. 4mks
Question 2: Discuss the concept of information architecture (IA) in the context of website
design and its impact on user experience 4mks
Question 3: Explain the four Ps of the marketing mix (product, price, place, promotion) and
how they interact to create a successful marketing strategy. 4mks
Question 4: Describe the different stages of the consumer decision-making process and how
marketers can influence each stage.4mks
Question 5: Explain the concept of market segmentation and its importance in developing
targeted marketing strategies.
Question 6: Explain the difference between the Internet and the World Wide Web. How does
this distinction impact the use and accessibility of digital information? 4mks
Question 7: Discuss the role of cloud computing in the storage and accessibility of digital
information. What are some advantages and disadvantages? 4mks
Question 8: Describe how algorithms influence the way we experience and interact with
digital information. Provide specific examples. 4mks
Question 9: Discuss the ethical considerations surrounding the collection, use, and storage
of digital information, focusing on issues of privacy and security. 4mks
Question10 : Define market segmentation and explain the benefits of using a segmented
marketing approach. 4mks
