Question Answer for Viva(Digital Marketing)

1. What is Digital Marketing?

Digital marketing refers to promoting products or services using digital
channels like websites, social media, email, and search engines.
2. Name some types of Digital Marketing.

 Search Engine Optimization (SEO)

 Search Engine Marketing (SEM)
 Social Media Marketing (SMM)
 Email Marketing
 Content Marketing
 Affiliate Marketing
 Influencer Marketing

3. How do you define a target audience?

Based on demographics, interests, behavior, and needs of ideal
customers.
4. How would you create a digital marketing strategy for a new
product?
Research → Define target audience → Set goals → Choose channels →
Create content → Launch → Analyze & optimize.
5. What is customer persona?
A fictional profile representing your ideal customer, used to guide
marketing strategies.
6. What are the benefits of digital marketing over traditional
marketing?

 Real-time analytics
 Better targeting
 Lower cost
 Global reach
 Measurable results

7. What trends are shaping digital marketing today?

 AI and automation
 Voice search
 Video content
 Influencer marketing
 Personalization
8. What is SEO and why is it important?
SEO (Search Engine Optimization) improves a website's visibility in
search engine results, increasing organic (unpaid) traffic.
9. What is the difference between SEO and SEM?

 SEO focuses on organic search results.

 SEM includes both organic and paid methods like Google Ads.

10.What is PPC?
PPC (Pay-Per-Click) is a form of paid advertising where advertisers pay
each time a user clicks on their ad.
11.What are keywords in Digital Marketing?
Keywords are specific words or phrases that users type into search
engines. They're essential for SEO and PPC campaigns.
12.What is a landing page?
A landing page is a standalone web page designed for a marketing
campaign. It’s where a user “lands” after clicking on an ad.
13.What is Google Analytics used for?
Google Analytics helps track and report website traffic, user behavior,
conversions, and more.
14.What are backlinks?
Backlinks are links from other websites to your website. They help
improve your site’s authority and SEO ranking.
15.How does social media help in digital marketing?
Social media helps build brand awareness, engage with customers, and
drive traffic to websites.

11. Explain the sales funnel in digital marketing.

Awareness → Interest → Consideration → Conversion → Loyalty

12.How do you measure the success of a digital marketing campaign?

By analyzing KPIs like website traffic, conversion rate, CTR (Click
Through Rate), ROI, bounce rate, and engagement metrics.
13.What is A/B testing in digital marketing?
A/B testing compares two versions of a webpage or ad to see which one
performs better.
14.What is remarketing?
Remarketing targets users who have already visited your website,
encouraging them to return and complete a desired action.
15.What tools do you use in Digital Marketing?

 Google Ads
  Google Analytics
 SEMrush / Ahrefs
 Mailchimp
 Canva
 Hootsuite / Buffer
 Meta Business Suite

16.What is Content Marketing?

Content Marketing is creating and distributing valuable, relevant content
to attract and retain a target audience.
17. What is a blog, and why is it important for digital marketing?
A blog helps improve SEO, share industry insights, and drive organic
traffic.
18.Which social media platforms are most useful for digital marketing?
Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, YouTube, TikTok.
19.What is organic vs paid social media?

 Organic: Unpaid posts and engagement

 Paid: Sponsored ads to reach a larger or targeted audience

20.What is engagement rate?

It measures how actively users interact with your content (likes,
comments, shares, etc.).
21.How often should a brand post on social media?
It depends on the platform and audience, but consistency is key (e.g., 3–5
times/week).
22.What are social media influencers?
People with a large, engaged following who promote products/services
for brands.
23.What is ROI in Digital Marketing?
Return on Investment (ROI) measures the profitability of a campaign.
24.What is bounce rate?
The percentage of visitors who leave a site after viewing only one page.
25.What is CTR (Click-Through Rate)?
The ratio of users who click on a specific link to the number who view it.
26.What are impressions vs reach?

 Impressions: Total number of times content is displayed

 Reach: Number of unique users who saw the content

27.What is conversion rate?

The percentage of visitors who complete a desired action (e.g., purchase,
signup).
28.What is Email Marketing?
Using email to promote products/services or build relationships with
customers.
29.What is a lead in digital marketing?
A potential customer who has shown interest in your product/service.
30.What are drip campaigns?
Automated emails sent over time based on user actions or schedules.
31.What are call-to-actions (CTAs)?
Prompts like “Buy Now” or “Sign Up” that encourage users to take
action.
32.What is inbound vs outbound marketing?

 Inbound attracts customers via content, SEO, etc.

 Outbound pushes messages through ads, cold emails, etc.

33.What is lead nurturing?

Building relationships with prospects through relevant content at each
stage of the sales funnel.
34.What is the customer journey in digital marketing?
The path a consumer takes from discovering your brand to becoming a
loyal customer.
35.What is funnel optimization?
Improving each stage of the marketing funnel to increase conversions.
36.Name some email marketing platforms.

 Mailchimp
 Constant Contact
 Sendinblue
 HubSpot
 GetResponse

37.What is Canva used for in digital marketing?

Designing visual content like social media posts, presentations, and
marketing materials.
38.What is your biggest strength as a digital marketer?

 Creativity
 Analytical thinking
 Content writing
 Adaptability to new tools
39.What is one digital campaign you admire and why?
(Mention a known campaign like Nike, Dove’s Real Beauty, Spotify
Wrapped, etc.)
40.Where do you see digital marketing evolving in the next 5 years?

 More AI and automation

 AR/VR experiences
 Data privacy-driven strategies
 Rise of micro-influencers

41.What is affiliate marketing?

A performance-based marketing model where affiliates earn a
commission for driving sales or traffic to a business via their own
marketing efforts.
42.Who are the key players in affiliate marketing?

 Merchant (Advertiser)
 Affiliate (Publisher)
 Customer
 Affiliate Network (optional)

43.How does affiliate tracking work?

Tracking is done using cookies and unique affiliate links to monitor
clicks, leads, or sales.
44.What are common affiliate marketing models?

 Pay Per Sale (PPS)

 Pay Per Click (PPC)
 Pay Per Lead (PPL)

45.What are some popular affiliate networks?

 Amazon Associates
 ShareASale
 ClickBank
 CJ Affiliate
 Rakuten Marketing

46.What are the benefits of affiliate marketing for a business?

 Cost-effective
 Expands reach
 Performance-based payouts
 Low risk
47.What challenges can occur in affiliate marketing?

 Fraudulent traffic
 Cookie stuffing
 Tracking issues
 Low-quality leads

48.What is data-driven marketing?

The use of customer data and analytics to guide marketing strategies,
personalization, and decision-making.
49.What types of data are used in marketing?
1. Demographic data
2. Behavioral data
3. Transactional data
4. Psychographic data
50.Why is data-driven marketing important?
It helps improve targeting, optimize campaigns, increase ROI, and
provide personalized experiences.
51.Name some tools used in data-driven marketing.

 Google Analytics
 CRM tools (e.g., Salesforce, HubSpot)
 Customer Data Platforms (CDPs)
 BI tools (Power BI, Tableau)

52.What is PPC advertising?

An online advertising model where advertisers pay each time a user
clicks on their ad.
53.What are the types of PPC campaigns?

 Search Ads
 Display Ads
 Shopping Ads
 Video Ads (YouTube)
 Remarketing Ads

54.What metrics are used to measure PPC performance?

 CTR (Click Through Rate)

 CPC (Cost Per Click)
 Conversion Rate
 Impressions
 ROAS (Return on Ad Spend)
55.What is A/B testing in PPC?
Running two versions of an ad to see which performs better in terms of
clicks or conversions.
56.What is the difference between PPC and SEO?

 PPC is paid and provides immediate traffic.

 SEO is organic and takes longer but has lasting results.