Rocktree Brand Guidelines-S
Rocktree Brand Guidelines-S
GUIDELINES
DECEMBER 2019
Contents Rocktree
Brand Guidelines
Hi there! Introduction 03
5.0 Collaterals 36
5.1 Brochure 37
2
Introduction Rocktree
Brand Guidelines
3
1
1.0 The Rocktree brand 05
5
1.1 Rocktree logo Rocktree
Brand Guidelines
ROCKtree
ROCKTREE
RockTree
A. Clear space
The unit ‘x’ is the height of the ‘R’ X X
in the Rocktree logo. A minimum
clear space of ‘x’ is to be maintained
at all times.
B. Minimum size
B. Minimum size
To ensure legibility in print and digital
applications, we have established the
logo’s minimum size when it appears Print Screen
both on print and screen.
25MM 100PX
CLEAR SPACE
7
1.3 Logo versions Rocktree
Brand Guidelines
A. Full colour
This is the full colour version of the
logo. It is to be used whenever possible.
C. Greyscale
The greyscale version of the logo is
to be used where colours are limited
such as newspapers.
8
1.4 Incorrect usage Rocktree
Brand Guidelines
DO NOT scale the logo disproportionately. DO NOT apply any special effects DO NOT alter the colours. DO NOT rearrange the position of the words.
such as shadows.
DO NOT introduce new colour variations. DO NOT apply the logo on an angle. DO NOT modify the logo. DO NOT change the fonts used.
9
1.5 Usage on backgrounds Rocktree
Brand Guidelines
Dos Don’ts
10
1.5 Usage on backgrounds Rocktree
Brand Guidelines
Dos Don’ts
11
2
2.0 Brand Elements 13
2.1 Colour 14
2.2 Typography 15
2.3 Photography 17
2.0 Brand Elements Rocktree
Brand Guidelines
13
2.1 Colour Rocktree
Brand Guidelines
PMS 158C
CMYK 0/70/100/0
HEX #F47020
RAL #2003*
ORANGE
40%
PMS Cool Grey 8C
CMYK 0 / 0 / 0 / 60
HEX #85898B Proportions
RAL #7046*
GREY This diagram represents a
harmonious colour ratio of
PMS White Rocktree’s colour palette.
CMYK 0/0/0/0
HEX #FFFFFF
RAL #9016*
WHITE
The large outer circle of
Orange should always be
prominently applied.
The Grey is used in
conjunction with White
to contrast the Orange.
*Please match the RAL colours with
the PMS colours before application.
14
2.2 Typography Rocktree
Brand Guidelines
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+{}|:”<>? 1234567890!@#$%^&*()_+{}|:”<>?
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+{}|:”<>? 1234567890!@#$%^&*()_+{}|:”<>?
Alternate Font - Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Freely available on Google: fonts.google.com/specimen/Open+Sans 1234567890!@#$%^&*()_+{}|:”<>?
15
2.2 Typography Rocktree
Brand Guidelines
This is the
We have established a type hierarchy Open Sans Bold 50pt
/ Orange
for all communications:
big headline.
• Open Sans Bold for headlines
• Open Sans Regular for subheads
• Open Sans Regular for body copy
17
2.3 Photography Rocktree
Brand Guidelines
18
2.3 Photography Rocktree
Brand Guidelines
19
2.3 Photography Rocktree
Brand Guidelines
Use of light
There’s always a clear light source to
illuminate the image, creating strong
contrasts, rich colours and minimal
shadows.
20
2.3 Photography Rocktree
Brand Guidelines
22
2.3 Photography Rocktree
Brand Guidelines
23
2.3 Photography Rocktree
Brand Guidelines
24
2.3 Photography Rocktree
Brand Guidelines
Assets – In situ:
Rocktree’s assets should always be captured against
the open waters where they operate.
Our assets should always be shot with
their environment in mind, capturing a
large sense of place.
25
2.3 Photography Rocktree
Brand Guidelines
Assets – Operations:
Operations imagery share the same qualities
of in-situ imagery, only with a sense of drama.
Operations imagery are often
captured with just the client’s dry bulk.
Rocktree captures the entire process
as a whole. However creative image
cropping creates a sense of drama.
26
3
3.0 Corporate Stationery 28
3.2 Letterhead 30
3.3 Envelope 31
Rocktree
3.0 Corporate Stationery Brand Guidelines
28
Rocktree
3.1 Business Card Brand Guidelines
Size: 90 x 55 mm
Paper: 310gsm art card
Printing: 2C x 2C with matt lamination
1 Rocktree logo
2 Name: Open Sans Bold 8pt
Front Back
3 Designation: Open Sans Regular 7pt
4 Rocktree
RocktreeLogistics
Logistics
Pte.
Pte.
Ltd.
Ltd. mm +65
+65
8123
8123
4567
4567
3 Church
3 Church
Street,
Street,
#24-01/02
#24-01/02 t t+65
+65
6123
6123
4567
4567
Samsung
SamsungHub,
Hub,
Singapore
Singapore049483
049483 f f+65
+65
1234
1234
5678
5678
6 www.rocktree.sg
www.rocktree.sg name@rocktree.sg
name@rocktree.sg
5 7
1 3
2 Contact info: Open Sans Regular & Bold, 7pt
3 URL: Open Sans Bold 7pt
PT Pelayaran Sinar Shipping Indonesia PT Pelayaran Sinar Shipping Indonesia Rocktree Consulting S.r.l
The East Tower, 36th Floor #05 Jl. Nahkoda No. 90 RT.23 Via IIX Ottobre 2/163
Jl. Dr Ide Anak Agung Gde Agung Samarinda 75112 Torre S.Camillo 16th Floor
Kav E32 No.1 Kalimantan Timur, Indonesia 16121 Genova, Italy
Jakarta, Indonesia 12950 t +62 215 793 8620 www.rocktree.sg
t +62 215 793 8620 www.rocktree.sg
www.rocktree.sg
1 Rocktree logo
2 Address: Open Sans Regular & Bold, 7pt
3 URL: Open Sans Bold 7pt
2 3
Front
31
4
4.0 E- Stationery 32
1 2 Name | Title
Note:
Elements 4, 5 and 6 are created m +65 8123 4567
3 t +65 6123 4567
as a lock-up to be placed into f +65 1234 5678
the email client or application as a
PNG or JPG image.
Rocktree Logistics Pte. Ltd.
4 3 Church Street, #24-01/02
Samsung Hub, Singapore 049483
www.rocktree.sg
agenda
01 Who we are
02 What we do
Unlocking opportunity for
Glencore International PLC 03 How we do it
Prepared: November 2019
Unlocking opportunity for Unlocking opportunity for Unlocking opportunity for 04 Our fleet
Glencore International PLC Glencore International PLC Glencore International PLC
Prepared: November 2019 Prepared: November 2019
agenda Rocktree specialises in optimising the shipment The inspiration for Rocktree’s name
of dry bulk commodities globally, identifying and comes from a tree that grows on top
01 Who we are removing bottlenecks across the entire waterborne 01 Who we are 01 Who we are of a rock in the sea.
XX XX XX XX
Contents 2 Intro with full image Section divider 1 Section divider 2 Orange text on light image
INTRODUCTION - WHO ARE WE EXPERTISE - HOW WE DO IT INTRODUCTION - WHO ARE WE INTRODUCTION - WHAT WE DO
INTRODUCTION - WHO ARE WE
Since incorporation in 2007, we have achieved... Rocktree at a glance... We currently have... We work with clients with different needs
and types of dry bulk across the supply chain.
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit,
sed diam nonummy nibh euis
tincidunt ut laoreet dolore mag
aliquam. Operational excellence is the basis for our success. Transhipment Barging Ship Management Consulting
Ut wisi enim ad minim veniam consectetuer adipiscing elit, Operate Offshore Floating Operate a modern, well Provide operational, technical Provide comprehensive
XX
Terminals (“OFTs”) for coal. maintained and versatile and crew management support consulting and advisory
XX XX XX XX XX
Timeline Graphics slide 1 Highlight text over 2-tone image Graphics slide 2 Icons in 4 columns
INTRODUCTION - WHO ARE WE INTRODUCTION - WHERE ARE WE SERVICES - WHAT WE DO SERVICES - WHAT WE DO EXPERTISE - HOW WE DO IT
WESTERN
EUROPE
GENOVA,
ITALY
SHAKHTYORSK,
RUSSIA By being a one stop solution, we help you overcome Feasibility studies Operation excellence sets us apart from our competitors,
your logistics challenges through the following: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
it is the baseline standards that we hold ourselves to.
JAPAN
SOUTH KOREA
USA nonummy nibh euismod tincidunt ut laoreet dol magna alim erat volutpat.
CHINA
Ut wisi enim ad minim veniam.
WEST AFRICA MIDDLE EAST INDIA
Our deep understanding of the complexity of seaborne logistics MEXICO
cross-cultural appreciation, has enabled us to continue to innovate JAKARTA, • Quis nostrud exerci tation ullamcorper
BRAZIL INDONESIA
Feasibility Project Operational
and grow Rocktree into a trusted solid global platform.
AUSTRALIA
XX XX XX XX
Text on light graphic background World map Illustration slide Single image with text Icons slide
Prepared by:
Established in 2007 and headqurtered in Singapore, Rocktree is a Our differentiated service offering places us A key hallmark of Rocktree’s strategy has been to focus Offshore terminals Insert name here
preeminent provider of value-added transhipment and custimized in a unique position to offer a full fledge... on developing long-term strategic relationships with Contact details
logistics systems. tier-1 clients which has culminated in significant tonnage
Old New
• RT Leo (2011)
• RT Genova (2012)
Redundancy
Few
Provisioned across critical equipment Barges Unloaded 21,106 Apollo 57,599
Cranes: 2 Liebherr Cranes: 2 Liebherr
XX XX XX XX
4-column slide Single table slide 2 table slide Images and text in 3 columns End slide
insert Co-brand insert Co-brand insert Co-brand insert Co-brand
INTRODUCTION - WHY US logo here logo here SERVICES - WHAT WE DO logo here SERVICES - WHAT WE DO logo here
INTRODUCTION - WHO ARE WE
Being a pure-play logistics provider, Rocktree focuses on Rocktree at a glance... We currently have... Our services Rocktree Russian Operations
safety, quality and reliability in order to forge strategic and
lasting relationships with clients. • Ut wisi enim ad minim veniam consectetuer
adipiscing elit, sed diam nonummy nibh euis
Insert Co-Brand logo here
• Quis nostrud exerci tation ullamcorper dolor sit
amet, consectetuer euismod tinciduadipiscing elit
• Understand each customer’s business and needs sedlaoreet dolore
• Understand trade flows, including commercial drivers and economics • Dlobortis nisl ut aliquip ex ea nonumm nibh
50 150 3 XX
euismod tincidunt ut magnCommodo consequat
• Develop new ideas; don’t assume that existing systems are optimal 4 duis autem vel eum
XX XX XX XX
Cover with co-brand logo Text slide with co-branding Graphics slide with co-branding Icon slide with co-branding Single image with text, co-brand
5.1 Brochure 37
Rocktree
5.1 Brochure Brand Guidelines
39
© DECEMBER 2019 • Rocktree Logistics Pte Ltd