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Consumer Satisfaction of Beverage: The Case of "Coca-Cola Company"

The document appears to be a survey about consumer satisfaction with beverage companies, specifically Coca-Cola. It collects information such as the respondent's demographics, beverage consumption habits, brand preferences, factors influencing purchases, packaging preferences, price perceptions, advertising exposure, and opinions on attributes of new beverages and effects on health. The survey aims to keep responses confidential and help decision making.

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Ashraful Gani Sagor
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© Attribution Non-Commercial (BY-NC)
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60 views3 pages

Consumer Satisfaction of Beverage: The Case of "Coca-Cola Company"

The document appears to be a survey about consumer satisfaction with beverage companies, specifically Coca-Cola. It collects information such as the respondent's demographics, beverage consumption habits, brand preferences, factors influencing purchases, packaging preferences, price perceptions, advertising exposure, and opinions on attributes of new beverages and effects on health. The survey aims to keep responses confidential and help decision making.

Uploaded by

Ashraful Gani Sagor
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Name: S. M.

Hasibur Rahman Id: 2006010000140 Batch: 12, Sec: C

SERIAL NO: ___

CONSUMER SATISFACTION OF BEVERAGE: THE CASE OF COCA-COLA COMPANY Please note that this is an academic exercise and the findings of this study will remain confined between our course instructor and us. All the information provided by you would be kept secret and these will help our decision making. So please give us your kind suggestions without any hesitation. Name: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __ _ _ Address and Phone: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 1. Gender: 2. Age: Male Bellow 15 years Student Female 15-25 years Service 26-35 years Above 35 years Others

3. Occupation:

Housewife

Business

4. Monthly family income: Bellow TK 5000 TK 10000-15000 5. Do you drink BEVERAGE? TK 5000-10000 TK 20000 above No

TK 15000-20000 Yes

If Yes how frequently? Weekly Fortnightly Monthly Everyday

6. Do you take BEVERAGE? 7:00am- 12.00 pm 12.oo pm 3pm 3 pm. 7 pm 7pm- 12am

7. How many liters of BEVERAGE do you purchase at a time? 1-2 liter 2-4 liter 1/2-1 liter 0-1/2 liter

SERIAL NO: ___

8. Which brands of BEVERAGE do you prefer most? Coca-Cola Pepsi Mojo Rc Virgin none

9. How the following criteria affect in buying BEVERAGE? Very Important 5 4 Taste Color Flavor Attractive packaging Advertisement Company reputation 3 Not at all important 2 1

10. Which form of packaging is convenient for you? Plastic packaging Glass packaging Paper packaging can

11. What do you think about the price of your preferred BEVERAGE? Low High Reasonable Not sure

12. Have you recently heard or seen any advertisement on BEVERAGE? Yes No

If Yes please mention the name of the brands ____________________ & please mention the media ____________________________________ 13. If a new brand of BEVERAGE enters into the market, will you try that? Yes No Uncertain

SERIAL NO: ___

14. What attribute of a new BEVERAGE in the market would encourage you to try it? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 15. Do you agree with the following statement? Beverages has bad effect in human body Agree Disagree

16. Do you think that Coca-Cola is available in your nearest market? Yes No

17. Which product of the Coca-Cola Company is most likely to you? Coca cola Sprite Fanta

18. Do you agree with the following statement? Coca-cola is the best Agree Disagree

19. What are the problems of Coca-Cola Companys products? ______________________________________________________________________ _

20. What is your suggestion about improving Coca-Cola Companys products?

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