Course Title: Introduction to Digital Marketing
Week 1: Introduction to Digital Marketing
• Overview of digital marketing
• Evolution and importance of digital marketing
• Digital marketing vs. traditional marketing
Week 2: Website Planning and Development
• Understanding domain names and hosting
• Website structure and design principles
• Introduction to Content Management Systems (CMS)
Week 3: Search Engine Optimization (SEO)
• Fundamentals of SEO
• On-page SEO techniques
• Off-page SEO techniques and link building
Week 4: Content Marketing
• Content strategy and planning
• Types of content (blogs, articles, videos, infographics, etc.)
• Content promotion and distribution
Week 5: Social Media Marketing (SMM)
• Overview of major social media platforms
• Creating a social media strategy
• Advertising on social media platforms
Week 6: Pay-Per-Click Advertising (PPC)
• Introduction to PPC advertising
• Google Ads and Bing Ads overview
• Campaign setup, management, and optimization
Week 7: Email Marketing
• Building an email list
• Creating effective email campaigns
• Email automation and analytics
Week 8: Analytics and Data-driven Marketing
• Introduction to web analytics tools (Google Analytics)
• Interpreting key metrics and KPIs
• A/B testing and conversion rate optimization (CRO)
Week 9: Mobile Marketing
• Mobile optimization strategies
• SMS and mobile app marketing
• Location-based marketing
Week 10: Digital Marketing Strategy and Planning
• Developing a digital marketing plan
• Budget allocation and ROI measurement
• Trends and future outlook in digital marketing
Week 11: E-commerce Marketing
• E-commerce platforms and strategies
• Shopping ads and online marketplaces
• Retargeting and abandoned cart strategies
Week 12: Legal and Ethical Issues in Digital Marketing
• Privacy concerns and GDPR compliance
• Ethical considerations in digital advertising
• Case studies and real-world applications
Week 13: Final Project and Review
• Students develop a digital marketing campaign
• Presentations and feedback sessions
• Course review and exam preparation
Week 14: Final Exam (if applicable) and Course Wrap-up
• Comprehensive exam covering course topics
• Recap of key takeaways and lessons learned
• Future career paths and certifications in digital marketing
