Module-5

Travel Industry Fair

A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a
specific industry can showcase and demonstrate their latest products, services, study activities of
rivals and examine recent market trends and opportunities. only some trade fairs are open to the
public, while others can only be attended by company representatives.

Importance of Trade Fairs.

“Exhibitions provide a unique networking platform to both Indian and foreign participants. They help
in promotion, marketing and publicity efforts of participating companies. Exhibitions lead to joint
ventures, tie-ups and they also help bring in investment in the Country. Exhibitions and conferences
bring all the potential buyers at a single platform. The tools of the exhibition industry like live
demonstration, product launches, touch and feel of the product, networking opportunities, etc., all
further foster sales. Among other benefits, these fairs provide the business houses and individuals a
face to face meeting point, which is seen as a perfect cost effective means for achieving trade
objectives.

Benefits of Trade Fairs

Trade Fairs are a great way for consumers to research the latest services and products a company
has to offer. Business organizations can also benefit by multiplying the number of their clients with
well-designed booths and informative displays.

Promotion of Products & Services

One of the major benefits is a trade fair can help companies to promote their services and/or
products to a large section of interested people in a very short period of time.

Zero Chance of Failure.

Advertisement by the companies prior to the start of the trade shows is a good attempt to impress
and attract people to the trade show ground.

Ensure that the trade show booth staffs who are managing the booths and working to promote the
business products and/or services do not talk too much among themselves.

Business Goal Achievable

Specifying a goal for your trade show exhibit is a sure step to achieve success.

They come to know of different new brands, products, or services.

ITB
ITB in Berlin’s convention center. It is not just for people in the business, but for anyone who wants a
quick and convenient taste of other lands, cultures, and adventures... and kilos of brochures and
information with which to plan a dream vacation.

The most important place for the international travel industry to network under one roof is at the
annual; it will also cause a considerable influx of foreign visitors from all corners of the world to
Berlin. Some 170,000 people attend every year about half of them trade visitors. They have plenty to
look at: 10,000 exhibitors from 180 countries and territories worldwide try to catch their attention.

The ITB first started in 1966, with nine exhibitors (of which Iraq was one) and 250 trade visitors.
Hungary and Romania joined ITB in 1968 during the temporary relaxation of travel restrictions in
Eastern Europe. By 1980 the ITB had outclassed all other tourism fairs.

The World’s Leading Travel Trade Show

the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to
benefit from the leading think tank of the global tourism industry. All levels of the value added chain
are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car
rental companies.

World Travel Market.WTM.

It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct
business under one roof. World Travel Market (WTM) is a UK event aimed at the global travel
industry. Almost 46,000 senior travel industry professionals, government ministers and
representatives of the international media, converge on ExCeL London each year in November to
attend WTM.

Interesting facts about World Travel Market

1. World Travel Market has been hosted in three London venues, Olympia, Earl’s Court and
ExCeL London.
2. WTM has played host to an array of celebrities over the past three decades.
3. Over the last 29 years WTM has held almost 11,000 (10,950) conference sessions.

International Brussels Travel Fair. (BFT)

International Brussels Travel Fair (BFT) is held every year in the month of November in the city of
Brussels in Belgium. The three days event is held between Thursday and Saturday. Started in the
year 1975, the fair was being held in four halls having an exhibition space of 12000 square meters
and 8000 square meters.

FITUR

ITUR 2013 stands in Spanish for “Feria Internacional de Turismo” which translates in English as:
International Tourism Trade Fair. FITUR is probably the most important event for doing business in
the Tourism industry in Spain these days.
Fitur ranks as one of the chief tourism sector trade events in Spain. Organized at the Feria de
Madrid. A series of topical seminars and meeting sessions are also organized at the show and
eminent journalists from more than 59 nations are also present here.

Visitor Profile

The list of attendees includes key decision makers from the travel and tourism industry, such as
presidents, general directors and marketing and sales personnel.

Exhibitor Profile

itur 2012 features over 10,434 exhibitors from 166 countries and regions including tour operators,
travel agencies, carrier companies, representatives of hotels and other forms of lodging facilities,
leisure and culture contractors, residential tourism firms, travel media representatives, government
officials, representatives of tourism boards, members of trade associations and students of training
institutes.

KTM(KERALA TRAVEL MART)

The KTM is the only tourism event in the sub-continent that brings together the business fraternity
and entrepreneurs behind the tourism products and services of Kerala. Apart from Kerala, no other
state in India is jointly organizing a tourism mart and this is one of the peculiarities of the Kerala
Travel Mart. It is on this day the largest gathering design, plan and schedule to facilitates meetings
involving Buyers, sellers, Media, Government Agencies and others

Membership

Membership (subject to the approval of the Managing Committee) is open to all establishments in
Kerala, like, Airlines, Ayurveda Centers. Farm-stays, Homestays, Hotels, Houseboats, Organizations
promoting Eco/ Adventure/Culinary tourism, Resorts, Specialty Hospitals, Tour Operators, Travel
Agents, or any other tourism service provider.

IITM(India International Travel Mart)

Established in 1998 Travel Media Networks is India’s leading and most dynamic event management
company. A multi-faceted company focused in organizing the largest number of travel trade events
both exhibitions and road shows throughout India. Launched in 1998 ‘India International Travel
Mart’India International Travel Mart’ - a showcase for stimulating travel, tourism, hospitality, leisure
and other related industries, both from within the country and outside. Our shows provide the
gateway for airlines, National Tourism Organizations attractions, hotels and resorts, transportation
companies and tour operators amongst others to reach their target audience be it the travel trade or
the end consumer. IITM travel trade exhibitions are hosted in the most commercially influential
metros throughout India: Bangalore, Chennai, Mumbai, Pune and Hyderabad. The importance and
success of IITM trade exhibitions can be measured by the sheer number of visitors both trade and
public that they have attracted.

Visitor Profile
‘India International Travel Mart’ Attracts More Than 1,00,000 End-Consumers And Over 20,000
Trade Visitors From India And Abroad

Visitors Include

➢ Visitors from the Travel Trade and Industry

➢ Business Travellers

➢ Holiday Makers

Confederation of Indian Industry (CII)

The ‘Confederation of Indian Industry ‘(CII) is the common platform for Industries in India and Indian
Government. It creates a conducive environment to promote growth of Indian and foreign industries
in India.

‘Confederation of Indian Industry ‘ is 111 years old premier business association.

With 6300 organizations as direct members from private and as well as public sectors, including
SMEs and MNCs.It closely works as a guardian with government and industries on policy issues,
enhancing efficiency, competitiveness and expanding business opportunities for Indian and foreign
business community. It offers specialized services, global linkages and provides a common platform
for consensus building and networking.

The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry.

The confederation is headquartered in New Delhi.

. CII undertakes research, interacts with key government officials and disseminates information
through publications, seminars and events.

CII was established in 1895.

Functions

CII claims to usher change by working closely with government on policy issues, enhancing efficiency,
competitiveness and expanding business opportunities for industry through a range of specialised
services and global linkages.

CII undertakes research, interacts with key government officials and disseminates information
through publications, seminars and events.

➢ to identify and strengthen industry’s role in the economic development of the country

➢ to act as a catalyst in bringing about the growth and development of Indian Industry

CII Trade Fairs.

The flagship trade fairs are: IETF, Auto Expo, Agrotech, IMME, etc. Auto Expo is the largest auto
show in Asia.
CII held the first Indian Engineering Trade Fair in 1975 to showcase the emerging capabilities of the
Indian engineering industry. A wide range of products are exhibited at the show, highlighting the
best of quality and standards. The Partner Country concept was introduced with Italy as the first
Partner Country at IETF 1985. Since then, Canada, USA, United Kingdom, Germany, Italy(twice),
Japan(three times), Korea, Spain, China, and South Africa (twice) have participated as Partner
Countries at the IETF till date.

PATA (Pacific Asia Travel Association)

Is a membership association working to promote the responsible development of travel and tourism
in the Asia Pacific region? The association began in 1951.

The Pacific Asia Travel Association UK Chapter (PATA UK Chapter), originally formed in 1962 with just
12 members, belongs to the PATA international network of 39 worldwide chapters. Formed over 50
years ago with headquarters in Bangkok, PATA is a global organisation with over 2,500 members
comprises 42 Member Destinations and their Airlines, Hotel Groups, Tour Operators and Travel
Agents. PATA is the leader, advocate and catalyst for developing Asia Pacific’s travel and tourism
industry.

PATA Today

➢in partnership with private and public sector members, PATA enhances the sustainable growth,
value and quality of travel and tourism to-from-and-within, the region.

➢PATA’s events are creating millions of dollars of new business each year for its members.

➢The PATA Foundation contributes to the sustainable and responsible development of travel and
tourism in Asia Pacific through the protection of the environment, the conservation of heritage and
support for education.

PATA India Chapter

Formed in 1974, it has grown to be one of the largest and most dynamic Chapters in the region with
236 members including the Government of India Ministry of Tourism, State Tourism Boards, Service
Providers, Airlines, Hotels, Tour Operators and Travel Agents. It works towards enhancing the
benefits to the Indian Travel and Tourism Industry through outreach marts, road-shows and network
opportunities; the development of professional skills and exposure through seminars, talks and
trainings; and actively advocates various elements of responsible tourism with its public and private
sector members and stakeholders.

ICPB (India Convention Promotion Bureau)

ICPB (India Convention Promotion Bureau) is the only travel industry body with
participation from the entire MICE industry, with members from state governments, hotels,
airlines, tour operators, travel agents, professional conference organisers, event managers,
educational institutions and more.

Aims and Objectives of ICPB

 To promote India as a competent and credible MICE destination.

 To undertake a continuing programme of creating better awareness of the role and

benefits of MICE in the context of national objectives.

 To undertake research for development for India’s MICE industry and disseminate
that information.

 To encourage growth of professionalism in the MICE segments and evolve an

industry code of ethics.

 To provide necessary guidance and feedback to the central government and advice
state governments in the development of infrastructure and facilities for MICE
segments.

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